Marketing Proposal Doingmore isour distinction.
8 H A L E ST REET ROC K PORT, M A 0 19 6 6 PRES EN T ED B Y T H E M CC L EL L A N D D EL RI O GROU P
Don?t just get it on the market. Get it the attention it deserves We believe that all properties deserve exceptional marketing. Our dedicated marketing department will collaborate with your listing agent to develop a tailored marketing plan that showcases your property through a local, national, and global lens. We leverage professional photography and video, print, digital and social media marketing, advertising, and public relations to maximize the exposure of your listing.
Marketing Timeline P RI O R T O M L S L A U N C H - Prepare property for sale - Schedule photo shoot - Professional photography - Property video and/ or 3D virtual tour - Floor plans - Install ?For Sale?signage on property - Create and finalize marketing collateral
W EEK O F M L S L A U N C H - Submit property to MLS to reach the brokerage community - Property will be displayed on gibsonsothebysrealty.com and sothebysrealty.com - Property will be syndicated to more than 30 international websites and will be marketed on more than 100 local Sotheby?s International Realty® websites - Introduce the property to the local brokerage community via email campaign - Listing agent to introduce the property via email, social media, and calls to sphere of influence - Launch a digital ad campaign or mail a postcard to reach a targeted audience of potential buyers
O N GO I N G - Host public and broker open houses and conduct private showings - Showcase property in office window displays - Showcase property in offices via Apple TV app - Showcase the property on GSIR?s social media channels, reaching 15K followers collectively - Feature property in monthly eNewsletter sent to sphere of influence - Consider digital and/ or print advertising opportunities - Listing agent to provide data on the web traffic and the number of showings
8 H A L E ST REET, RO C K P O RT M A RK ET I N G P L A N
Phot ography The art of marketing your home begins with brilliant photography. Gibson Sotheby?s International Realty follows strict standards that guarantee the best images of your home are distributed worldwide. To elevate the consumer experience, I also offer video, 3D tours, drone photography, and floor plans.
Brochures Our multi-page property brochures highlight key details of your home with beautiful high-resolution photography.
Email Market ing Through tailored email campaigns, I will introduce your home to the Gibson Sotheby?s International Realty agent network, the local brokerage community, and my sphere of influence.
Social Media Exposure I will introduce your home and promote upcoming open houses across my social media channels with elevated social media graphics, high resolution photography, and videography.
8 H A L E ST REET, RO C K P O RT M A RK ET I N G P L A N Digit al Opt ion Digit al Ad Campaign via Boost I will launch a 7-day social and digital advertising campaign to drive awareness and web traffic. The campaign will run on Facebook, Instagram, Nextdoor, and over 1,000 popular websites including HGTV, Realtor.com, CNN, NYT, Google, The Weather Channel, and more.
OR Print Opt ion
Direct Mail I will mail 100 direct mail postcards to a targeted list of prospective buyers.
Online Presence Your property will be displayed on our localized website, gibsonsothebysrealty.com sothebysrealty.com
and
website.
on
the
award-winning
Recently
enhanced,
sothebysrealty.com is now in 14 languages/ dialects and half of all site traffic comes from outside the United States, giving your listing a true competitive advantage.
Propert y Syndicat ion Once a home is showcased on sothebysrealty.com, it is syndicated to more than 30 international websites that are leaders in their categories and markets, and will also be marketed on more than 100 local Sotheby?s International Realty® websites.
8 H A L E ST REET, RO C K P O RT M A RK ET I N G P L A N
Window Display Your home will be prominently displayed in our office window display, capturing optimal foot traffic. Please note, displays are not available at all office locations.
Advert ising Opport unit ies Our cooperative advertising program provides access to an array of print and digital options to advertise your home. This program leverages high-profile, global media partners and offers targeted reach and vast worldwide exposure. Please inquire for details.
Displayed via Apple TV app Our innovative Apple TV app displays a rotation of properties on the big-screen in our offices.
Propert y Performance Through
ListTrac,
Sotheby?s
International
Realty?s®
property reporting suite, you?ll see the results as they unfold. I will provide data on the web traffic for your listing and the number of showings. This helps steer the sales strategy along the way and guide informed decisions.
© 2026 Sotheby?s International Realty. All Rights Reserved. Sotheby?s International Realty® is a registered trademark and used with permission. Each Sotheby?s International Realty office is independently owned and operated, except those operated by Sotheby?s International Realty, Inc. Equal Housing Opportunity. All services/ products are provided by independently owned and operated franchisees and are not provided by Sotheby?s International Realty Affiliates LLC. Listing information is deemed reliable but not guaranteed. Dimensions are approximate and unverified. Buyers should consult a qualified professional to confirm measurements.
gibsonsothebysrealty.com
© 2026 Sotheby?s International Realty. All Rights Reserved. Sotheby?s International Realty® is a registered trademark and used with permission. Each Sotheby?s International Realty office is independently owned and operated, except those operated by Sotheby?s International Realty, Inc. The Sotheby?s International Realty network fully supports the principles of the Fair Housing Act and the Equal Opportunity Act . The Comparative Market Analysis (CMA) is provided for reference only. CMA data has been obtained from third-party sources and is considered reliable but not guaranteed for accuracy. This is not an appraisal or professional valuation. All estimates may change and should be independently verified before making real estate decisions.