MP_ 425 Main Street

Marketing Proposal Doingmore isour distinction.

4 2 5 M A I N ST REET A M ES B U RY, M A 0 19 13 PRES EN T ED B Y K EV I N FRU H

Don?t just get it on the market. Get it the attention it deserves We believe that all properties deserve exceptional marketing. Our dedicated marketing department will collaborate with me to develop a tailored marketing plan that showcases your property through a local, national, and global lens. We leverage professional photography and video, print,

digital

and

social

media

marketing,

advertising, and public relations to maximize the exposure of your listing.

Marketing Timeline P RI O R T O M L S L A U N C H - Prepare property for sale - Schedule photo shoot - Professional photography - Property video and/ or 3D virtual tour - Floor plans - Install ?For Sale?signage on property - Create and finalize marketing collateral - Launch a Coming Soon campaign

W EEK O F M L S L A U N C H - Submit property to MLS to reach the brokerage community - Property will be displayed on kevinfruh.com, gibsonsothebysrealty.com and sothebysrealty.com - Property will be syndicated to more than 30 international websites and will be marketed on more than 100 local Sotheby?s International Realty® websites - Introduce the property to the local brokerage community via text, phone call. and email campaign - Introduce the property via email, social media, and calls to sphere of influence - Launch a digital ad campaign and mail a postcard to reach a targeted audience of potential buyers

O N GO I N G - Host public and broker open houses and conduct private showings - Showcase property in office window displays - Showcase property in offices via Apple TV app - Showcase the property on GSIR?s social media channels, reaching 15K followers collectively - Feature property in monthly eNewsletter sent to sphere of influence - Consider digital and/ or print advertising opportunities - Provide data on the web traffic and the number of showings

4 2 5 M A I N ST REET, A M ES B U RY, M A M A RK ET I N G P L A N

Phot ography The art of marketing your home begins with brilliant photography. Gibson Sotheby?s International Realty follows strict standards that guarantee the best images of your home are distributed worldwide. To elevate the consumer experience, I also offer video, 3D tours, drone photography, and floor plans.

Brochures Gibson Sotheby's International Realty has a team of professional marketers and graphic design who will work with me to create a multi-page property brochure highlighting key details of your home with beautiful high-resolution photography.

Email Market ing My private database includes over 12,000 people including buyers, sellers, open house visitors, friends, neighbors, attorneys and lenders who I've met throughout my twenty year career in real estate. This includes over 600 past clients who regularly share my listings with friends, family and neighbors who may be thinking about a move.

Social Media Exposure I will introduce your home and promote upcoming open houses across my social media channels with elevated social media graphics, high resolution photography, and videography.

4 2 5 M A I N ST REET, A M ES B U RY, M A M A RK ET I N G P L A N

Digit al Ad Campaign via Boost I will launch a 7-day social and digital advertising campaign to drive awareness and web traffic. The campaign will run on Facebook, Instagram, Nextdoor, and over 1,000 popular websites including HGTV, Realtor.com, CNN, NYT, Google, The Weather Channel, and more.

Direct Mail I will mail 100 direct mail postcards to a targeted list of prospective buyers.

Online Presence Your property will be displayed on our localized website, gibsonsothebysrealty.com sothebysrealty.com

and

website.

on

the

award-winning

Recently

enhanced,

sothebysrealty.com is now in 14 languages/ dialects and half of all site traffic comes from outside the United States, giving your listing a true competitive advantage.

Propert y Syndicat ion In addition to being launched on MLSPin and syndicated to the standard sites such as zillow.com and realtor.com, your property

will

be

added

to

kevinfruh.com,

gibsonsothebysrealty.com and sothebysrealty.com as an exclusive property. Once a home is showcased on sothebysrealty.com, it is syndicated to more than 30 international websites that are leaders in their categories and markets, and will also be marketed on more than 100 local Sotheby?s International Realty® websites.

4 2 5 M A I N ST REET, A M ES B U RY, M A M A RK ET I N G P L A N

Window Display Your home will be prominently displayed in our Market Square office window display capturing optimal foot trafficking

in

its

premier

location

in

downtown

Newburyport.

Advert ising Opport unit ies Our cooperative advertising program provides access to an array of print and digital options to advertise your home.

This program leverages high-profile, global media partners and offers targeted reach and vast worldwide exposure.

Please inquire for details.

Displayed via Apple TV app Our innovative Apple TV app displays a rotation of properties on the big-screen in our offices.

Propert y Performance Through

ListTrac,

Sotheby?s

International

Realty?s®

property reporting suite, you?ll see the results as they unfold. I will provide data on the web traffic for your listing and the number of showings. This helps steer the sales strategy along the way and guide informed decisions.

© 2026 Sotheby?s International Realty. All Rights Reserved. Sotheby?s International Realty® is a registered trademark and used with permission. Each Sotheby?s International Realty office is independently owned and operated, except those operated by Sotheby?s International Realty, Inc. Equal Housing Opportunity. All services/ products are provided by independently owned and operated franchisees and are not provided by Sotheby?s International Realty Affiliates LLC. Listing information is deemed reliable but not guaranteed. Dimensions are approximate and unverified. Buyers should consult a qualified professional to confirm measurements.

Proudly Serving Eastern Massachusetts 3 3 + OFFICES | 70 0 AGEN TS

Newburyport

Andover Gloucester

Tewksbury

Manchester-by-the-Sea

Arlington

Sudbury

Weston

Cambridge Brookline

Charlestown North End | Waterfront Beacon Hill Back Bay

Newton Jamaica Needham Plain

Wellesley

South End

Hingham

Westwood

Cohasset

Canton

Provincetown

Plymouth

Orleans Brewster Dennis

Yarmouth Port South Dartmouth

Harwich Chatham Port

T H E P RO O F I S I N T H E N U M B ERS

Real Results By Kevin Fruh $55M

$500M

763

150

CLOSED SALES VOLUM E IN 20 25

TOTAL CLOSED VOLUM E LIFETIM E

HOM ES SOLD

5-STAR REVIEWS ( ZILLOW + GOOGLE)

ESSEX COUNTY, M ASSACHUSETTS

GREATER NEWBURYPORT, M ASSACHUSETTS

Sotheby's International Realty® #1Individual Agent

Sotheby's International Realty® #1Individual Agent

UNITS SOLD & CLOSED VOLUM E IN 20 24

20 23? 20 25

RECOGNIZED AS THE TOP RANKED GREATER NEWBURYPORT AGENT BY

RECOGNIZED AM ONG

Boston Magazine?s Top Real Estate Producers in 2025

Top 100 Individual Agents IN M ASSACHUSETTS ( 20 20 ? 20 24 ) WINNER OF

Top 1.5%of Agents

Best Real Estate Agent

IN U.S. ( 20 20 ? 20 24 )

IN GREATER NEWBURYPORT

Kevin Fruh Senior Vice President 978.500.7409 Kevin.Fruh@GibsonSIR.com 11 Market Square, Newburyport, MA

Source: MLS PIN, RealTrends, Zillow, Google

Record Breaking Sales

Highest Single Family or Condo Sale in Merrimac 101 River Road, Merrimac, MA

Highest Single Family or Condo Sale in Haverhill 4 S. Lakeside, Haverhill, MA

Listing Press Placements AS SEEN I N

$1.3 Million Homes in Colorado, California and Massachusetts

Home Showcase: Kitchen a Highlight in Newburyport Beauty

Feat ured List ing: 20 Spofford St reet , Newburyport

Feat uring List ing: 347 High St reet , Newburyport

Historic Newburyport Home, Once Owned By Cordwainer, is on the Market for Nearly $2.4M Feat uring List ing: 347 High St reet , Newburyport

Kevin Fruh Senior Vice President, Realtor ® 978.500.7409 Kevin.Fruh@GibsonSIR.com KevinFruh.com 11 Market Square, Newburyport, MA 01950

A real estate advisor for nearly two decades,

sought-after regions, and in 2023, Kevin merged

Kevin Fruh is a broker regarded for his unrivaled

Fruh Realty with Gibson Sotheby?s International

local insight and top tier client care on Cape Ann

Realty to unlock new opportunities for his

and along the New England coast.

agents and their clients in the ever-changing

In 2005, Kevin returned to Newburyport to begin

real estate market.

a career in residential development and quickly

Kevin has received several top producer

discovered his passion for helping others

accolades and is among the top 1.5% of real

navigate the buying and selling process. Kevin?s

estate agents nationwide. In 2023, he was

business is driven by results, but also his love of

named the # 1 Agent in Essex County and is

people and the connections he forges along the

recognized annually in the America's Best Real

way. With a ?service not sales? philosophy, he

Estate Professionals report by RealTrends + Tom

has guided his clients through some of life?s

Ferry. Kevin is also a proud member of REALM,

greatest milestones? from the purchase of a first

the leading global real estate membership

home to the decision to downsize years later. He

network of top agents.

is an ideal partner for buyers and sellers of new construction and expertly partners with clients at all price points and in all stages of life.

While on the board of the Newburyport Education Foundation, Kevin helped increase private funding to the public school system to

In 2018, Kevin and his wife Alison launched Fruh

benefit the community at large. He currently

Realty, an independent real estate firm serving

serves on the board of the Windham Woods

buyers and sellers throughout Massachusetts,

School, a center of learning for students and

New Hampshire and Maine. The firm?s curated

families looking for a dynamic, individualized and

group of agents has had the honor of helping

supportive educational setting.

hundreds of people achieve their goals in these

Client Testimonials "Kevin, Rachel and team are amazing. This is the third property we have bought with their assistance and we wouldn?t use anyone else. Extremely helpful and very knowledgeable! 5 stars every time!" ? Lisa Martino

"Hats off to Kevin, Rachel and Marie for a top notch buying experience. I have purchased many homes and this team is as good as it gets! From Kevin?s knowledge of the market and purchasing strategy expertise to Rachel and Marie?s excellent and timely communications, attention to detail and ease in making things happen, I couldn?t make a higher recommendation for this ?A Team?." ? Jody Levy

"Couldn't have been happier with Kevin and his team? himself, Rachel, and Marie exceeded expectations. We worked with Kevin due to his experience in the Newburyport market and he came highly recommended? and now we know why! During the home search he was super hands-on, sending us tons of properties and soliciting feedback about what we were looking for, even giving us a couple neighborhood drive-around tours of the area. Ultimately he got us in to look at an amazing off-market home before anyone else, and the rest is history. We feel very lucky as we would have never gotten that off-market opportunity if it weren't for Kevin.

Everything else about our engagement with him and his team was super smooth, the whole process couldn't have been easier or more enjoyable. Would give 10 stars if I could." ? Dave Armenti

"We've bought and sold 8 houses and Kevin was the best realtor we've used by far. He is honest and trustworthy. We never felt pressured and always felt that he was acting in our best interest.

His staff is also excellent, especially Rachel who is a gem! I can't make a stronger recommendation." ? Daniel Hooberman

Kevin Fruh Global Real Estate Advisor Kevin.Fruh@GibsonSIR.com 978.500.7409

© 2026 Sotheby?s International Realty. All Rights Reserved. Sotheby?s International Realty® is a registered trademark and used with permission. Each Sotheby?s International Realty office is independently owned and operated, except those operated by Sotheby?s International Realty, Inc. Equal Housing Opportunity. All services/ products are provided by independently owned and operated franchisees and are not provided by Sotheby?s International Realty Affiliates LLC. Listing information is deemed reliable but not guaranteed. Dimensions are approximate and unverified. Buyers should consult a qualified professional to confirm measurements.