GIBSON SOTHEBY' S IN TERN ATION AL REALTY 2 M ULTI-UN IT PROJECTS IN CAM BRIDGE
Development Services
DEVELOPM EN T SERVICES Gibson Sotheby's International Realty offers exclusive marketing services for new developments across Eastern Massachusetts. Leverage the power of the Sotheby?s International Realty brand to connect with the world?s most qualified buyers. Our unmatched brand heritage, record-breaking sales, and top-tier marketing prove our effectiveness and value. Gibson Sotheby's International Realty's tailored
marketing
strategies, proprietary technology, and extensive digital exposure put your development on the map, attracting discerning and distinguished audiences. From pre-launch to sale, our Development Team excels in managing diverse projects, from small condo conversions to large-scale luxury condominiums and subdivisions. We recognize the uniqueness of each project and offer custom marketing, advertising, and sales plans to fit your needs and budget.
Max Dublin Global Real Est at e Advisor 617.230.7615 Max.Dublin@Sot hebysRealt y.com
Scan t o visit maxdublin.com
10 0 8 Massachuset t s Avenue Cambridge, MA 0 2138
Max is a native of Cambridge, growing up near Fresh Pond in the heart of Huron Village. He has intimate knowledge of the city and can
Max has a wonderfully calm presence,
add both insight and a local perspective based on having spent the
backed up by his deep understanding of
better part of his life in the area. He grew up going to both private and
the process, and his team (both at
public schools in Cambridge and later returned to receive his
Sotheby?s and in the community) that help
undergraduate degree from Lesley University.
get the job done with as little stress as imaginable. Naga Construction and Stage
Max ventured into real estate shortly after buying his first home and
to Sell were excellent referrals.
becoming intrigued with the idea of being something different than
? DEBORAH
your average Realtor. After a first hand experience of meeting numerous people in the industry that did not impress him, he felt there was a need for more good agents and there was certainly a place for a person like him in real estate. He quickly become an
Your responsive communication and
incredibly successful agent in the early part of his career and over the
to-the-point direction made the entire
last 19 years has become a favorite for other brokers to work with.
process very enjoyable for me too. It was
Over the last three years he has sold 150 properties with a gross
especially helpful during this period of also
sales volume of over $200M. He attributes his success not only to
being preoccupied with other priorities,
hard work but also taking time to connect with his clients and make
knowing your team is taking care of things
sure they know he is working for them.
in the background. Not once did I feel like I needed to worry about missing deadlines
He has worked with a variety of clients, including first time home
or keeping track of the details. I
buyers, where he draws on his background in teaching to make sure
appreciated Max?s advice in navigating
that all parts of the transaction are fully understood. He takes the
through the current, atypical market. It
time to go through all of the details from start to finish in order
certainly wasn?t the ideal circumstances for
ensuring that his clients understand everything they are agreeing to
sellers, but I felt his recommendations
before signing anything. He also enjoys working with sellers, where
were fair, realistic and looked out for my
his professionalism and attention ensure that all aspects of the home
best interests.
selling process go as smoothly as possible.
? JING
M AX DUBLIN
Past Sales in Cambridge, MA
21 SUNSET ROAD, UNIT 21
37A HUBBARD, UNIT A
$1,575,0 0 0
$1,995,0 0 0
91 KIRKLAND STREET
21 NEWELL STREET, UNIT 21
$2,220,0 0 0
$2,550,0 0 0
GIBSON SOTHEBY' S IN TERN ATION AL REALTY
Who We Are $4 Billion TOTAL SALES VOLUME IN 20 25
Highest Average Sale Price OF THE TOP 10 FIRMS
#1
Massachusetts Based Firm BY SALES VOLUME
700+
33
SALES ASSOCIATES
LOCAL OFFICES
SOTHEBY' S IN TERN ATION AL REALTY
Local Expertise. Global Network.
$182 Billion
GLOBAL SALES VOLUME
86
26,000
1,100
COUNTRIES & TERRITORIES
SALES ASSOCIATES
OFFICES WORLDWIDE
#1
Most Profiled Real Estate Company IN THE NEWS
Developments Services This menu of services offers innovative and customized solutions to help optimize new development marketing, sales, research and project management.
PRE-DEVELOPM EN T PLAN N IN G
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Market research Demographic and buyer analysis Feedback on unit mix, sizing and layouts Pricing strategy Planning meetings
M ARKETIN G & PROJECT M AN AGEM EN T
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New development pitch presentations Marketing strategy Naming Branding and logo identity Management of sales materials development, budget and timeline Media buy and planning Collateral creation (location signage, digital and print rack brochures, direct mail pieces, email and social media templates, ad creative Visual production (video, photos, floor plans, animations, renderings, creative maps, website) Public relation counsel and pitching Distribute project materials to all area offices Disseminate project information to global partners and Sotheby's International Realty network Global syndication Marketing assessment and reporting Traffic reporting and analysis
SALES & OPERATION S
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Pricing analysis Strategic inventory planning and control Recommendations for model selection and staging Launch strategy and showing schedule Sales rooms and onsite support Leasing or sales services Industry?s best sales team ? Sotheby?s International Realty
Your Team
Jeni Pardo de Zela Chief Marketing Officer
Alex Malagodi Director of Marketing
Becca Logue Director of Communications and Public Relations
Amelia Egan Director of Strategic Marketing and Partnerships
Tiffany Chan Creative Director
Kara Kieffer Social Media Content Strategist
Lucas Crawford Video Services Manager
Micki Walsh Graphic Designer
Mary Bet h Hanrahan Graphic Designer
Will Dickson Graphic Designer
Brit t any Rowe Senior Marketing Manager
Development Marketing Plan
Preliminary Preparation IM AGERY
Developer to source interior and exterior renderings. Developer to consider additional media assets including video and 3D virtual tours. FLOOR PLAN S
Developer to source unit floor plans. PROM OTION AL SIGN AGE
GSIR marketing team to design and coordinate production of promotional signage on the property. Developer to provide specs and installation. COLLATERAL DESIGN
GSIR marketing team will create custom designed collateral including multi-page brochures, branded floor plans, email blasts, social media graphics, and direct-mail pieces.
Marketing Launch ON LIN E PRESEN CE
Development to be prominently featured on GibsonSothebysRealty.com and SothebysRealty.com Exclusive Developments pages. IN TRODUCTORY EM AIL CAM PAIGN
Deploy an email blast introducing the development to internal GSIR agents, external agents in the local brokerage community, and Max?s network. ORGAN IC SOCIAL M EDIA
Announce the development on Max's social media channels
PAID SOCIAL M EDIA
Launch a targeted social media campaign promoting the development. Drive traffic to the website. DIRECT-M AIL CAM PAIGN
Send direct-mail pieces to a targeted audience and/ or feeder markets. OFFICE PRESEN TATION S
Leverage GSIR?s vast network of 700+ agents across Eastern Massachusetts by presenting the development at office meetings. PRIN T ADVERTISEM EN TS
Determine which local, regional, and/ or national print publication(s) are relevant to your target audience and place advertisements on a consistent basis to build brand awareness. DIGITAL ADVERTISEM EN TS
Launch an ongoing geo-targeted digital campaign(s) to build brand awareness and drive traffic to the website.
Case Studies
Fort House, Boston $ 5 M IN SALES VOLUM E Developer: Placetailor 5 Passive Townhomes Starting at $950,000
UHomes, Allston $ 7.5 M IN SALES VOLUM E Developer: Urbanica 8 Condo Units $625,000 ? $975,000
Adams Street, Newton $ 9 M IN SALES VOLUM E Developer: Bevilacqua Builders 6 Townhomes Starting at $1,400,000
The Residences at 471 Hanover Street North End, Boston Developer: Tyler Murphy of Rhino Capital Advisors 6 Condo Units Starting at $977,000
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