Marketing Report 53 Spring Road Rye, NH
Prepared By Jenn Madden Jenn.Madden@GibsonSIR.com 603.247.2900
D I GI TA L M A RK ET I N G H I GH L I GH T S
Email Marketing - Announced to Gibson Sotheby's International Realty agents as an Off-Market Opportunity with a Launch Party invitation via email campaign - 09/ 16/ 2026 - Announced to Jenn's personal sphere of influence as a New Listing - 09/ 29/ 2026
D I GI TA L M A RK ET I N G H I GH L I GH T S
Organic Social Media - Featured on Jenn's social media channels - Facebook | 1.7K Followers - Instagram | 1,077 Followers
D I GI TA L M A RK ET I N G H I GH L I GH T S
Online Presence - Property is displayed on both sothebysrealty.com and gibsonsothebysrealty.com - Web Views: 2,128 - Shares: 292 - Property is receiving additional online exposure through Sotheby's International Realty's Property Display Feed special program: - GPS Ad Unit - The Global Property Search (GPS) ad unit automatically displays properties based on the location of the consumer as they visit our media partners websites. When a property is clicked by the potential buyer, they are taken to the property details page on sothebysrealty.com. - Sotheby's International Realty homepage - Property will be displayed on the sothebysrealty.com home page when the property is within the website visitors search area. - Top Tier eGallery - This opportunity provides unrivaled exposure to highlight extraordinary properties in the rotating carousel on Apple TV.
D I GI TA L M A RK ET I N G H I GH L I GH T S
Online Property Distribution - In addition to being distributed to over 100 Sotheby's International Realty® affiliates around the world, the property is shared with our global property marketing partners comprised of the most authoritative news, lifestyle, and financial voices, as well as real estate-centric websites
P RI N T M A RK ET I N G H I GH L I GH T S
Property Brochures - Customized property brochure highlighting key property details and photography - Distributed to potential buyers at private showings and open houses
P RI N T A N D D I GI TA L M A RK ET I N G H I GH L I GH T S
Property Packet and Digital Flipbook - An expansion of the brochure, the property packet includes additional photography, information, floor plans, and more. - The flipbook is the digital version of the packet, allowing buyers and agents to easily flip through the home's details, photos, features, floor plans, and other listing information from any device. - Linked here - 415 Reads - 489 Impressions
P RI N T M A RK ET I N G H I GH L I GH T S
Print Advertisement - To be featured in the November 2026 edition of Homes & Land Magazine - 12,000 copies distributed throughout the Seacoast and lakes region of New Hampshire, as well as southern Maine
P RI N T M A RK ET I N G H I GH L I GH T S
Direct-Mail Postcards - Mailed "Introducing" Postcards promoting the listing - 09/ 29/ 2026 - Sent mailer to a targeted list of potential buyers in Portsmouth and Boston - 350 total
P RI N T M A RK ET I N G H I GH L I GH T S
Window Display - Prominently featured in Gibson Sotheby's International Realty's window display capturing optimal foot traffic
EV EN T H I GH L I GH T S
Launch Party - Hosted a Broker Open House as a launch event to showcase the property to local brokers and generate early interest. The event was well attended, with 40 area brokers joining us to tour and learn more about the property.
W H AT ?S C O M I N G N EX T Digit al Boost ed Advert isement - Once the property has been online for a short period, we?ll review the listing traffic to identify which geographic areas are generating the most views. Using those insights, we?ll launch a targeted 14-day digital advertising campaign focused on reaching potential buyers in those specific ZIP codes.
Bost on Globe Advert isement - Publication Date: October 18th
New York Times Takeover Advert isement - Publication Date November: 10th
Doing more is our distinction. Jenn Madden Global Real Estate Advisor Jenn.Madden@GibsonSIR.com 603.247.290 0
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