M3 Group Packet

Strength | Integrity | Trust STRENGTH, INTEGRITY, STRENGTH, INTEGRITY, & & TRUST TRUST We want to start by thanking you for giving us the opportunity to value your home for sale.

We know you have several choices and we want you to rest assured that you have made the right choice. Here is our commitment to you.

We Wewant wantto tostart startby bythanking thankingyou youfor forgiving givingus usthe theopportunity opportunityto tovalue valueyour your home homefor forsale. sale.We Weknow knowyou youhave haveseveral severalchoices choicesand andwe wewant wantyou youto torest rest assured assuredthat thatyou youhave havemade madethe theright rightchoice. choice.Here Hereisisour ourcommitment commitmentto toyou. you.

We commit that we will: We Wecommit committhat thatwe wewill: will: • Identify your needs.

•• Identify Identifyyour yourneeds. needs.

• Communicate with you in a timely and efficient manner.

•• Communicate Communicatewith withyou youininaatimely timelyand andefficient efficientmanner. manner.

• Develop and implement an effective Marketing Plan for your property.

•• Develop Developand andimplement implementan aneffective effectiveMarketing MarketingPlan Planfor foryour yourproperty. property.

• Help you you determine an effective pricingpricing strategy.strategy.

•• Help an Help youdetermine determine aneffective effective pricing strategy.

•• Recommend to your for Recommend steps toprepare prepare yourproperty property formarket. market.

• Recommend stepssteps to prepare your property for market.

•• Represent Representyou youininnegotiations negotiationswith withprospective prospectivebuyers. buyers.

• Represent you in negotiations with prospective buyers.

•• Work Workto toprotect protectyour yourinterests intereststhrough throughthe theentire entiretransaction. transaction.

• Work to protect your interests through the entire transaction.

Sincerely, Sincerely,

Sincerely,

Jane Migdol

Jane JaneMigdol Migdol

Kate Moynihan

Kate KateMoynihan Moynihan

Nancy Moore

Nancy NancyMoore Moore

M3 Group is Gibson Sotheby’s International Realty’s Award Winning Team of Real Estate Professionals

With over 40 years of combined experience in Real Estate, M3 Group is the source for all of your personalized real estate needs. The hallmarks of our business are honesty, integrity, professionalism, and commitment. We pride ourselves on individualized service to each of our clients. With extensive experience representing hundreds of buyers and sellers in all areas of Metro West, our team is perfectly positioned to guide you through each aspect of the sale or purchase process.

Working with M3 Group offers you a service model that is unique in this area – unlimited access to the three agents working for you. We make things easy by providing you a single primary point of contact on our team with the comfort of knowing that the other two members of the team are always available to step in to help in a moment’s notice. We bring with us a comprehensive network of trusted professionals to facilitate the process from start to finish. We have proven relationships with home inspectors, mortgage brokers, and real estate attorneys who share our commitment to customer service.

Jane Migdol - Realtor®, CBR Kate Moynihan - Realtor®, Associate Broker, J.D Nancy L. Moore - Realtor®, Associate Broker, CBR, CRP, GRI, SRES M3Group@GibsonSIR.com

Nancy L. Moore, Realtor®, Associate Broker, CBR, CRP, GRI, SRES Experience • Real Estate Agent/ Associate Broker, Gibson Sotheby’s International Realty..............Present • Real Estate Agent/ Associate Broker, Benoit Mizner Simon & Co. ......................2016–2020 • Relocation Director for Prudential Advantage/BHHS..................................................2013–2016 • Real Estate Agent/Associate Broker, BHHS Town & Country ...................................2001–2016 • Real Estate Agent, Century21 The Alexanders .......................................2000–2001 Affiliations • National Association of Realtors • Massachusetts Association of Realtors • Greater Boston Real Estate Board • Worldwide ERC Education Education • Providence College • Fitchburg State College Designations CBR ........................................................................................................ Certified Buyer Representative CRP .................................................................................................... Certified Relocation Professional GRI ...................................................................................................................Graduate Realtor Institute SRES .............................................................................................................Senior Real Estate Specialist Awards • Presidents Circle – Top 3% of agents nationwide • Leading Edge – Top 6% of agents nationwide • Honor Society – Top 13% of agents nationwide • Top Producer Benoit Mizner Simon & Co. 2019

Kate Moynihan, Realtor®, Associate Broker, J.D Experience • Real Estate Agent/ Associate Broker, Gibson Sotheby’s International Realty..............Present • Real Estate Agent/Associate Broker ...................................Benoit Mizner Simon & Co Present • Real Estate Agent/Associate Broker ...................................BHHS Town & Country 2007–2017 • Real Estate Attorney Goulston & Storrs ..........................................................................1996–1998 • Corporate/Real Estate Attorney, Dickstein, Shapiro, Morin & Ashinsky ................1993–1996 Affiliations • National Association of Realtors • Massachusetts Association of Realtors • Greater Boston Real Estate Board • Massachusetts Bar Association Education • Columbus School of Law, The Catholic University of America • Boston College Designations • CBR...................................................................................................... Certified Buyer Representative • CRP................................................................................................... Certified Relocation Professional Awards • Presidents Circle – Top 3% of agents nationwide • Leading Edge – Top 6% of agents nationwide • Honor Society – Top 13% of agents nationwide • Top Producer Benoit Mizner Simon & Co. 2019

Jane Migdol, Realtor®, CBR Experience • Real Estate Agent/ Associate Broker, Gibson Sotheby’s International Realty..............Present • Real Estate Agent, Benoit Mizner Simon & Co. ...................................................................Present • Real Estate Agent BHHS Town & Country Real Estate ................................................2013–2017 – Relocation Certified Agent, Berkshire Hathaway Town & Country • Real Estate Agent, Prudential Prime Properties .............................................................2001–2013 • Real Estate Agent, Century 21 The Alexanders .............................................................2000–2001 Affiliations • National Association of Realtors • Massachusetts Association of Realtors • Greater Boston Real Estate Board Education • Tufts University, BS Psychology, Magna Cum Laude Designations • CBR ..................................................................................................... Certified Buyer Representative Awards • Leading Edge – Town 6% of agents nationwide • Honor Society – Top 13% of agents nationwide • Top Producer – BHHS 2015 • Top Producer Benoit Mizner Simon & Co. 2019

What Makes Us Different • We are full time, licensed REALTORs® (There are differences, we adhere to a strict code of ethics) • We are some of the top agents nationwide

• We verify Zillow/Trulia facts • We provide professional photos, floor plans, and video tours

• 95% of our business comes from referrals

• We use software for electronic forms and digital signatures

• We are always available by phone, email, and text

• We have several additional educational designations

•We consistently communicate with you using your preferred method of contact

• We consistently take real estate courses & seminars to stay up to date

• We develop a custom marketing plan for your home

• We verify buyer’s financing prior to offer acceptance

• We offer creative descriptions of your listing

• We target boost your listings on Facebook and other social media

• We each have numerous five star Zillow reviews • We market listings to international referral and relocation networks

• We work with a team of professionals to help ensure a smooth transaction

who you work with matters

Understanding Market Value Market-sensitive pricing pricing is the key to maximum market exposure and a satisfactory sale.

Market-sensitive Considerations include: include: Considerations Location, design, design, amenities, amenities, and condition.

•• Location, Availability of of comparable comparable (competing) properties.

•• Availability Economic conditions conditions that affect real property transactions.

•• Economic

Factors that that have have little little of no influence on the market value of a house include: Factors The price price the the seller seller originally paid or forthe theproperty. property.

•• The The sellers’ sellers’ expected expected net proceeds.

•• The The amount amount spent spent on improvements.

•• The

Dangers of Overpricing Properly priced, you will have the possibility of many more buyers competing for you property.

Asking price compared to market value +15%

+10%

Market Value

-10%

Percentage of potential buyers who will look for property

10%

0%

0%

5%

0%

-15%

• Fewer buyers will be attracted and fewer offers received.

• The property attracts “lookers” and helps competing houses look better by comparison.

• If a property does sell above the true market value, it may not appraise, and the buyers may not be able to secure a loan.

• The property may eventually sell below market value.

Determining a Market Sensitive Price An impartial evaluation of market activity is the most effective way to estimate a property’s potential selling price. A Comparative Market Analysis considers similar properties that: Have sold in the recent past • This shows us what buyers in this market have actually paid for properties similar to yours.

Are currently on the market • These are properties that will be competing with yours for the attention of available buyers Failed to Sell • Understanding why these properties did not sell can help avoid a house that lingers on the market

How Will Buyers See Your Property?

It is important for a property to make the best possible impression on prospective buyers. The following can interfere with a buyer’s appreciation of a property.

Exterior

Interior

• Clutter

• Worn carpets and drapes

• Lawn needs mowing and edging

• Soiled windows, kitchen baths

• Untrimmed hedges and shrubs

• Clutter

• Dead and dying plants

• Pet and smoking odors

• Grease or oil spots on the driveway

• Peeling paint, smudges or marks on the walls

• Peeling paint

• Overcrowded closets and cabinets

• Anything that looks old or worn

Marketing Your Home Photography Our photographers are some of the best in the business!

Not only do we use professional still photography, but also professional video tours to enhance the interest in your home.

Signage Our luxury sign and post will show your home is professionally represented. With our clean branding there is nothing that will detract from your home’s curb appeal.

Brochures We offer a variety of print marketing opportunities to showcase your home including custom listing sheets, multi-page brochures, and direct mail postcards that highlight key details of your home with beautiful high-resolution photography.

Open House With your consent, we will also personally invite your neighbors for an “invitation only” open house.

Social Media Your property will be advertised on social media using targeted Facebook boosts, Instagram, and LinkedIn, all of which will reach an unlimited number of potential buyers.

Virtual Tours The majority of all buyers go to the internet to view homes before purchasing. Homes with virtual tours and video get more views that those with still photos.

E-Mail Blasts Clean, simple and direct e-mails. They feature your home in the best light to agents, buyers and anyone interested in your home.

Digital Exposure The exposure and worldwide reach of our listings is a crucial piece of what sets us apart from the rest of the industry. Each listing represented by Gibson Sotheby’s International Realty is shared with our global property marketing partners comprised of the most authoritative news, lifestyle, and financial voices, as well as real estate-centric websites.

Marketing Your Home Staging Staging has been proven to sell a home for more money in less time. Although staging is not for every home, we will guide you through the decision of whether your home should be staged.

International Reach Our connection to Sotheby’s International Realty is our unique difference. When a home is represented by Gibson Sotheby’s International Realty, it is presented to a highly qualified global clientele.

Local Exposure Our network of over 320 highly skilled real estate professionals in 22 offices provide a vast network of potential buyers.

Broker Tours Most communities have Broker Tours. We will schedule your home to be on the tour, and we will represent your home during the tour.

Top Agents We search for Realtors that have sold a home within a radius of your home and will give them a broker courtesy “heads up” of the pre-market listing.

Client Services We provide additional services personalized for your needs at the time of sale. When we meet we will discuss these with you.

Feedback We will give you feedback received from prospective Buyers and Agents regarding your home, to allow us to make needed changes to the home selling strategy.

Marketing Timeline Preparing your home for the market We work closely with you to guide you through the home preparation process, and help facilitate agreed upon work such as: • Provide guidance on enhancing curb appeal • Decluttering advice • Contractor and vendor recommendations • Assistance with furniture and estate sales • Gather detailed information on your home • Consultation with home stager The length of this stage varies depending on property, condition, and amount of work needed.

Pre-Launch • Schedule photographer to optimize light, capture your home’s best features, and produce profesional quality images (this may also include video and/or drone images) • Edit photos as needed to enhance appearance such as a blue sky • Virtually stage photographs if needed • Design and order marketing materials including brochures, direct mail postcards, open house materials, and signage • Craft MLS narrative to portray your home in its best light • Complete offline listing information for input into MLS • Print all branded materials including MLS listing sheets, plot plan, disclosures, and list of all improvements • Design social media campaign across all platforms including just listed launch, brokers tours, open house posts, an targeted promotion • Coordinate final schedule of launch date, open house dates and times • Order yard sign installation

Marketing Timeline Launch • Activate listing on the MLS which syndicates with numerous websites nationwide • Push notification to all Gibson Sotheby’s International Realty agents throughout our 22 offices • Advertise on Sotheby’s Global network to introduce your home to the largest pool of available buyers • Review all consumer portals including Zillow, Trulia, Realtor.com, and brokerage sites to ensure accuracy of listing • Launch social campaigns across all platforms • E-blast full database of buyer contacts, as well as network of brokers and realtors, presenting your home on the market • Host local broker tour • Host open houses the first weekend after listing launch • Schedule all private showings in accordance with your schedule • Communicate all showing feedback as it comes in • Send traffic reports weekly until your home is under agreement (this includes online views) • Consistently update you in the timeframe and manner you prefer • Guide you in accepting an offer and successfully negotiate your way through all contingencies, making sure all deadlines have been met

CLOSE and CELEBRATE!

M3 GROUP HAS...

M3 GROUP HAS...

...completed transact 48 communities, for a t over $170,000,000 in ...completed transactions in 48 communities, for a total of over $170,000,000 in sales.

Conveying the Story of Your Property Help buyers develop an emotional connection with your home. Every property has a story. We will work to create a captivating narrative around the unique selling points of your home and highlight them to prospective buyers. Buying a home is an emotional experience, and you want any interested buyers to feel emotionally invested in your home.

Questions we will help you answer • Does your property have a unique style?

• What about the design and construction?

• How would the builder or architect describe the attributes of the property?

• Is it in a popular location?

• Does the area have highly-rated schools?

• Are there compelling neighborhood amenities?

• Is it eco-friendly or recently remodeled?

• Is it an historic property or near an historic district?

• Does your property offer easy access to recreation?

We will use the story of your property to decide how best to market your home. Our advanced property marketing will make that story come to life online, in print, and in person.

Potential Selling Points • Highly-rated schools

• Views

• Neighborhood Amenities

• Parks and Recreation

• Location

• Historical/Green Building

• Custom Features

• Outdoor Living Spaces

• Access to public transportation

• Proximity to highways

Determining Your Goals and Priorities Why have you decided to sell your home?

Timing • Are you flexible in your timing?

Pricing • Do you have a desired price or a minimum price in mind?

Communications • How often would you like updates, and what is the best way to contact you?

Previous Selling Experience • What went well? What would you like to improve upon from that past experience? If this is your first time selling a home, what are your concerns?

Condition of Property • Are there any interior or exterior projects that you are considering that would increase the value of your home? Are there any issues we will need to disclose? Have you made substantial renovations?

Relocating • We can assist you in purchasing or moving to a new area or home. If you are moving to another part of the country or internationally, we have a significant network and can find the perfect agent for you through our relocation contacts.

Concerns • What are your concerns with regards to your home and the transaction?

Testimonials

Working with Jane Migdol and her team was an incredible experience! They are not only thorough and professional, but they also go above and beyond in their approach to client service. Their team helped to price my house perfectly for the market, and Jane guided me through every step of the process. I needed some furniture for one room, and she helped me locate temporary furniture, and even found coordinating accessories for me while I was at work! My house sold within two weeks of putting it on the market and I truly credit that to the marketing expertise of the M3 Group. A couple of unexpected issues came up just weeks before closing, and Jane happily helped me manage those, which was a lifesaver as I was packing up the house. I have sold and purchased homes with Jane Migdol more than once, and there’s a reason I keep going back to her....she’s the best!!

We worked with Nancy Moore of M3 group purchasing our 1st house 4+ years ago. She worked with our “first time home buyer” expectations and consulted us on the pros and cons of price, area, resale, and other factors that ultimately led to the purchase of our first home. 4 years later, knowing our growing family needed more space and that we eventually wanted to move closer to extended family in Needham, a simple text notifying me that she’d just seen a house I may love in Needham allowed us to move quickly, see the house, and decide that we just had to put an offer in. She consulted on all of the terms that would make our offer as strong as possible in what would end up being a multiple-bid situation, and we found out that following Monday that... we got the house! It was not only her expertise in putting together a competitive offer, but also knowing the Needham and Metrowest market so well that we we able to get a fair price in a fantastic location. Her demeanor is professional, fun, patient, level-headed, and honest, and she consulted us as if we were her own family. Whether it’s your first home or your forever home, working with Nancy Moore and M3 Group will make your home buying and selling experience joyful and exciting. The golden rule in real estate is “location, location, location”, but I’d argue that it’s “M3, M3, M3”!

We had a great experience with M3 Group. Our agent, Kate Moynihan was professional, knowledgeable, efficient and accommodating. She took great care in helping us price our home appropriately. We had an offer above the asking price the first weekend it was listed! This was an emotional move as we were selling our family home for a relocation and Kate was so helpful guiding us through the process. We moved before the sale of our home and she even made a few trips to the house to confirm for us that the cleaners and landscapers had left the house perfectly for the new owners. We highly recommend M3 Group ... especially Kate Moynihan!

References

Please feel free to call any of our references below at your convenience.

Amy Kelly | 617.823.7273 Peggy Lowenstein | 617.462.8735 Cheryl Lee | 617.835.6158 Suzanne & Larry Heffernan | 781.449.7622 Linda Mitchell | 339.225.1354 Daniel Jacob | 781.690.6365 Sarah & Zack Gore | 617.922.1073 Jennifer Morris | 513.238.3800 Caitrin Dunphy | 617.721.7768