Joe Hartung's Listing Presentation

G U I D E TO S E L L I N G

A Home On Cape Cod

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Table of Contents

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About Joe

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Sotheby’s Heritage

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Local Expertise

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Our Global Network

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SothebysRealty.com

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Steps to a Successful Sale

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Marketing Plan

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Most Common Seller Concerns and Questions

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Testimonials

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Recent Significant Sales

About Joe Joe Hartung Joseph.Hartung@GibsonSIR.com 508.237.3387 JoeHartung.com 2404 Main Street Brewster, MA 02631 A native of Eastham, I now reside in South Orleans with my wife, Bonnie, 2 young daughters, and yellow lab, George. I am a graduate of Bucknell University and the Culinary Institute of America.

I hold 2 real estate designations, the SRES (Senior Real Estate Specialist) and the ABR (Accredited Buyer Representative).

I have spent my professional life in the hospitality industry focused on excellent customer service and exceeding the expectations of those around me. Currently, I am a Member of the Board of Directors of the Orleans Chamber of Commerce and am Chairman of the Orleans Board of Health. Recipient of Cape & Plymouth 40 Under 40 award for 2019.

Philosophy Hardwork and honesty are the backbone to any successful business. This could not be any more true when applied to Real Estate. It takes constant work to understand the market and price homes accordingly. Without honest communication, a transaction will never move past the planning stages.

Administration Even in today’s online world, a real estate transaction produces an incredible amount of paperwork. In an effort to cut down on this waste, I use the latest technologies of digital signatures which do not require the printing of hard copies.

Commitment I pride myself on exceptional and professional service to my clients, going above and beyond to ensure their satisfaction.

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Sotheby’s Heritage Recognized worldwide, the prestige of the Sotheby’s brand is unparalleled. The acclaimed auction house, established in 1744 in London for collectors of art and other fine possessions, expanded to New York City in 1955. Sotheby’s International Realty inherited the iconic brand name in 1976, building on its legacy by delivering unrivaled real estate services.

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Local Expertise Gibson Sotheby’s International Realty operates out of twenty four offices across Eastern Massachusetts and serves as the largest independently-owned real estate company in Boston. Our network of over 350 highly skilled real estate professionals offer a wealth of local knowledge and industry expertise. We live and work in the communities that we serve.

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LAGLIO, COMO, ITALY

Our Global Network Our connection to Sotheby’s International Realty is our unique difference. When a home is represented by Gibson Sotheby’s International Realty, it is presented to a highly qualified global clientele through exclusive channels and relationships. Our network of 1,000 residential real estate brokerages throughout 71 countries and territories makes Gibson Sotheby’s International Realty a truly global brand.

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23,000 Sales Associates 1,000 Offices Worldwide 71 Countries & Territories

ORDINO, ANDORRA

THE PEAK, HONG KONG

AUCKLAND, NEW ZEALAND

40 Currency Conversions 18 Language Translations Search by Destination and Lifestyle Collections

SothebysRealty.com SothebysRealty.com is the leader in luxury real estate sites. The enhanced editorial approach on the website enables millions of viewers to immerse themselves in a collection of 3D virtual reality tours, ultra high-definition videography, and high-resolution photography. All listings represented by Gibson Sotheby’s International Realty are showcased on SothebysRealty.com and GibsonSothebysRealty.com. In addition, listings are then distributed to over 100 Sotheby’s International Realty affiliate websites around the world, providing maximum exposure for your home.

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40M

38M

35M

30M

25M

22M 20M

18M

15M

10M

4M Elliman.com

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BerkshireHathawayHS.com

Website Traffic Source: SimilarWeb.com July 2019 – June 2020

Compass.com

5M

EngelVoelkers.com

7M

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Steps to a Successful Sale Agent Selection Joseph Hartung and Gibson Sotheby’s International Realty

Pricing A blend of art and science. We review and discuss a market analysis of comparable properties and continue to do so throughout our marketing period.

Staging and Improvements What needs to be addressed before you home goes on the market.

Marketing 13 point plan to successfully market your home.

Showings Agents accompanied showings to maximize returns

Negotiations Many negotiations take place throughout a transaction, not just price.

Contingency Management Follow through of the contract meeting all important dates

Inspections Coordination of inspections from septic to smoke detector

Vendor Coordination Service providers may be required to complete a transaction

Financing 93% of Massachusetts homebuyers financed their home purchase.* We will discuss the various financing options and how it affects your sale. *per NAR 2015 Profile of Home Buyers & Sellers Massachusetts Report

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Pre-closing and Closing Final paperwork, transferring of utilities

Marketing Plan 1. Suggest changes or upgrades to make your home more saleable.

2. Develop a list of positive attributes of your home to distribute to other agents and their buyer clients.

3. Price your home competitively for the current market.

4. Professional photograph and stage your home if necessary. Create a virtual tour (Matterport), floor plan, and video for a personalized website.

5. Post your home on two Multiple Listing Services – Cape Cod and Statewide 6. Create a marketing campaign for the roll out of the new listing: postcards, e-blasts, newsletter, newspaper, social ad engine (exclusive) 7. Add your home to SothebysRealty.com, GibsonSothebysRealty.com, JoeHartung. com, social media, and affiliated sites for maximum exposure.

8. Additional exposure through front yard sign and open signs.

9. Invite local agents to tour your home and encourage them to call their buyer clients.

10. Host open house to generate neighborhood activity and interest.

11. Give you regular feedback after all showings.

12. Continually update my market analysis using comparable homes, just listed or sold, to ensure we are current with the market. List-Trac is a weekly email, showing the online activity by website.

13. Actively prospect for potential buyers.

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Most Common Seller Concerns and Questions Can we list for a short time period?

30/60/90 Days?

My friend/neighbor is a REALTOR®.

On Cape, everyone knows a realtor, possibly many. It Six months is our company policy to ensure maximum is important to ask yourself, “Am I only selling to give exposure for your home. The average Day on Market my friend/neighbor business?” In today’s market you (DOM) for the Outer Cape is 140, significantly longer need an aggressive agent working at a top company. than a 90 day listing.

Looking back though this packet, you’ll see what separates me and Gibson Sotheby’s International There are so many Real Estate companies Realty from the competition.

and realtors.

Gibson Sotheby’s International Realty is able to advertise your home globally across our network.

No other agency can boast the website traffic that Sotheby’s can deliver. The agent should be proactive in finding a buyer for your home. Reviewing my marketing plan and steps to a successful sale, I’m confident that you’ll see me as that agent.

Will you cut your commission?

As a rule I do not cut commission. You should be careful of an agent who will cut. As with any commodity or trade, you get what you pay for. Anyone that cannot defend their fee, will not defend your home.

We want to list high and reduce later.

While this might seem like a smart strategy, the initial marketing period is the most important. New listings According to a study done by the NAR* (National receive the most interest from potential buyers that Association of Realtors) the median sale price of we need to capitalize upon. These days buyers educate a home sold without an agent was 16% less than when themselves prior to purchasing and will pass over an agent was involved. a home they feel is overpriced.

We want to sell ourselves to save commission.

Let’s discuss your concerns— *per NAR 2015 Profile of Home Buyers & Sellers Massachusetts Report

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Clients Put Their Trust In Me “Joe was extraordinarily helpful, available and informative. He maintains an impressive balance between being assertive enough to make the process successful, yet insightful enough to know when to empower others to complete the task. Joe extends himself far beyond the realm of other realtors I have worked with, is efficient, accommodating, flexible and resources.”

­—Patricia Grenier “Joe was a great help to us in finding the right vacation home. He listened and understood what our criteria was and what we thought we were looking for. He gave us great information and showed us great houses and in the end, probably knew before we did the perfect home for us based on our conversations at the houses we looked at. Joe did find us the perfect home, and then he helped us through the process and always responded quickly when there were questions. Joe is a professional, we couldn’t recommend him more.”

­—J. Corzilius “I could not have asked for a better experience in my search for a home on Cape Cod. I had both a narrow budget and time frame to deal with. Joe worked with me and responded immediately to every question or concern that came up. Joe is intimately familiar with Cape Cod, as well as the local real estate market. A truly nice guy, who is a consummate professional.”

­—Violet Hill “Joe is an extraordinary realtor. We had the pleasure and privilege of working with him in selling our family’s home. Joe is highly educated, extremely knowledgable about the real estate business, and charmingly affable. He marketed the home, graciously advised and helped negotiate the sale, and performed tasks over and above a real estate agent’s duty. Joe was immediately available to us and calmly and expertly addressed our concerns. He is absolutely the best agent we have experienced. We hope to work with Joe in the future. We recommend his stellar skills and character without reservation. He is a star!”

­—Jane Schroyer “Joe represented us in a lengthy international home purchase. He was patient and continually answered all of the questions which arose. When the right location was found and the final price settled upon, we found an email from 24 mos prior in which Joe had identified what fair market price was. We ended up at that price which was some $200k less than the seller was asking.”

­—Michael Falter

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Recent Significant Sales

Orleans 24 Collins Lane Sale Price: $1,200,000

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Orleans 170 Rock Harbor Road

Orleans 102 Hopkins Lane

Sale Price: $779,000

Sale Price: $695,000

Eastham 735 Massasoit Road Sale Price: $825,000

Brewster 740 Lower Road

Orleans 528 South Orleans Road

Sale Price: $520,000

Sale Price: $500,000 13

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Lo cal KN OWL EDGE. Global NETWORK. Joseph.Hartung@GibsonSIR.com | 508.237.3387

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