Your Guide to Gibson

Your Guide to Gibson Sotheby’s International Realty

The History: A Legacy Lives On............................................................................................................................... 3 Our Story.................................................................................................................................................................. 4 What to Expect......................................................................................................................................................... 5 Frequently Asked Questions ................................................................................................................................... 9 Current Client Talking Points ................................................................................................................................ 15 Announcement Details .......................................................................................................................................... 18 GSIR Leadership Team .......................................................................................................................................... 20 Tools, Resources Available, & Advantages of being a part of the GSIR Team ................................................... 21 Our Office Locations .............................................................................................................................................. 24

It is our pleasure to unite our companies; to unite two powerful teams. Both Gibson Sotheby’s International Realty and Unlimited Sotheby’s International Realty are regarded for their trusted reputations in their communities. We know Unlimited Sotheby’s International Realty is a collaborative group of highly-respected professionals who are devoted to serving the needs of their discerning clientele.

Gibson Sotheby’s International Realty’s history and culture stem from roots that were originally planted in Boston’s South End and now span across the state of Massachusetts. As we build our team, we ensure that our agents continue to flourish by expanding their ability to serve their clients, no matter the market. Our strategy has always been to unite with organizations that fit our growth trajectory, feed one another, and, most importantly, mirror our collaborative culture and superior level of agent support. This is not growth for growth’s sake.

Our greatest point of pride is our remarkable family of accomplished sales associates and dedicated support staff. Our culture is defined by our people: a network of exceptional agents, who provide personalized service and local expertise to help their clients achieve their dreams, no matter where they are or where they want to be. Our commitment to our agents is unwavering.

This packet will take you through the history of our brand and the resources available to you as part of Gibson Sotheby’s International Realty. We look forward to welcoming you into our family and are very excited for the opportunities that lie ahead. The best is yet to be!

Yours Truly, Larry Rideout & Paul McGann

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The History: A Legacy Lives On Sotheby’s has been uniting collectors with world-class works of art since 1744. Sotheby’s became the first international auction house when it expanded from London to New York (1955), the first to conduct sales in Hong Kong (1973), India (1992) and France (2001), and the first international fine art auction house in China (2012). Today, Sotheby’s has a global network of 80 offices in 40 countries and presents auctions in 10 different salesrooms, including New York, London, Hong Kong and Paris. Sotheby’s BidNow program also allows visitors to view all auctions live online and place bids from anywhere in the world. Sotheby’s offers collectors the resources of Sotheby’s Financial Services , the world’s only full-service art financing company, as well as the collection, artist, estate & foundation advisory services of its subsidiary, Art Agency, Partners .

Sotheby’s presents private sale opportunities in more than 70 categories, including S|2, the gallery arm of Sotheby's Global Fine Art Division, and three retail businesses: Sotheby’s Wine, Sotheby’s Diamonds, and Sotheby’s Home, the online marketplace for interior design.

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Our Story Gibson Sotheby’s International Realty Betty Gibson, esteemed South End local and our pioneering founder, established our flagship office in Boston’s South End neighborhood in 1962. Gibson was instrumental in developing the growth and desirability of not only the South End, but the city of Boston as a whole.

Gibson Sotheby’s International Realty was founded in 2006 on the principles of love and legacy, as Larry Rideout and Paul McGann coupled a leading local agency built on heart and community with a luxury brand that encapsulated tradition, recognition, and excellence in service.

Larry and Paul had been a team for well over two decades, working together in franchise sales with a front row seat to the offerings of each brand under the Anywhere Real Estate Inc., formerly Realogy, umbrella.

When they decided to bring their experience back home, there was only one choice in their minds: Sotheby’s International Realty®.

We are now celebrating nearly two decades of success as a member of the Sotheby’s International Realty® network and 60 years as a leading agency in Eastern Massachusetts. Our astounding network consists of 1,075 offices in 81 countries and territories. Gibson Sotheby’s International Realty, now comprising of approximately 500 sales associates throughout Massachusetts, had a sales volume of $3 billion in 2023.

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What to Expect Starting today, the Gibson Sotheby’s International Realty team will work diligently to ensure a seamless transition for each new member of our team. Throughout the next few weeks, we will host informative training sessions that educate you on how to use the tools and resources available to you at Gibson Sotheby’s International Realty — all designed to propel your success. Below is a schedule of some of these events in the upcoming weeks. We hope you will join us!

Week of January 29 Tuesday, January 30

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The Gibson SIR team will be available for individual agent processing meetings after lunch.

You will need to sign affiliation documents with GSIR in order to operate under our Brokerage license and continue your business as usual. If you have yet to connect with either of the below individuals to sign your Independent Contractor Agreement, please email mariol@gibsonsir.com Mario Lampedecchio, Jack Greaney and Jeff Tacrzali will be in Jamaica Plain for agent processing meetings.

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We recommend you contact your current clients, making them aware of the transition. Our team has provided talking points below to assist with these conversations. Talking points for both buyers and sellers are included in this booklet.

Wednesday, January 31

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Coffee with Colleen Barry, CEO of Gibson Sotheby’s International Realty 12:30 PM in Jamaica Plain Come and share your experiences in the market and how our team can best be of help to you.

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Mario Lampedecchio, Jack Greaney and Jeff Tarczali will be in Jamaica Plain for agent processing meetings. You will need to sign affiliation documents with GSIR in order to operate under our Brokerage license and continue your business as usual. If you have yet to connect with either of the below individuals to sign your Independent Contractor Agreement, please email MarioL@GibsonSIR.com

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We recommend you contact your current clients, making them aware of the transition if you have not already. Our team has provided talking points below to assist with these conversations. Talking points for both buyers and sellers are included in this booklet.

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Thursday, February 1

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Learning Session – Transaction focus and how to get paid: topics will include Direct Deposit, Skyslope, and more.

10:00 am in Jamaica Plain Led by: Sarah Palazzo & Melonie McGann

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Active listing property signs are beginning to transfer to Gibson Sotheby’s International Realty today.

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Mario Lampedecchio, Jack Greaney and Jeff Tarzali will be in Jamaica Plain for agent processing meetings. You will need to sign affiliation documents with GSIR in order to operate under our Brokerage license and continue your business as usual. If you have yet to connect with either of the below individuals to sign your Independent Contractor Agreement, please email MarioL@GibsonSIR.com

Friday, February 2

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By Friday, we hope that all agents have had a chance to meet with Mario, Jack and Jeff individually to sign your Independent Contractor Agreement. If you haven’t please email MarioL@GibsonSIR.com to set up a time to meet with him.

Week of February 5 Tuesday, February 6

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Learning Session – Bringing on a New Listing 1:00 PM in Jamaica Plain Led by: Alex Malagodi & Emily Palazesi

Thursday, February 8

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Learning Session – An introduction to the tools available to you at GSIR and a deep dive into MoxiWorks: Present – a tool used to create Comparative Market Analyses 10:00 AM in Jamaica Plain Led by: Sarah Palazzo, Director of Resource Engagement

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Week of February 12 Tuesday, February 13

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Learning Session – Marketing Resources to Elevate Your Business 1:00 PM in Jamaica Plain Led by: Jeni Pardo de Zela, Vice President of Marketing

Wednesday, February 14

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Tune into the Gibson Sotheby’s International Realty Marketing Town Hall Zoom details to be shared via email

Thursday, February 15

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Learning Session – Relocation & Referrals Workshop 1:00 pm, Jamaica Plain Led by: Aimee Rideout, Vice President of Relocation & Referrals, and Megan Guglielmo, Director of Relocation & Referrals, Learn to leverage the Sotheby's International Realty network through a local and global lens via marketing, events, and consistent collaboration.

Week of February 19 Monday, February 19

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GSIR Offices Closed

Thursday, February 22

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Business Planning Workshop 1:00 PM in Jamaica Plain Led by: Jack Greaney, Regional Office Director The final step in launching your business with Gibson Sotheby’s International Realty is to create a Business Plan. At this workshop, Jack will talk through strategies in creating a business plan to guide you through any market conditions and help you achieve your goals in 2024.

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Week of February 26 Monday, February 26

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Learning Session - Public Relations Best Practices 1:00 PM in Jamaica Plain Hear Becca Logue, Director of Communications & Digital Strategy discuss PR best practices and how she can best support you and your listings.

Tuesday, February 27

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Financial Planning for real estate agents with Ameriprise Location details to be shared via email

Thursday, February 29

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Making the most of Realscout 10 am in Jamaica Plain Led by: Sarah Palazzo A workshop for those who already use Realscout or those who may be new to the platform

Week of March 4 Tuesday, March 5

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Sotheby's Brand Value Proposition 11 am on Zoom -- Details to be shared via email We are thrilled to have Lauren Muehlethaler, Vice President of Affiliate Services at Sotheby’s International Realty host an informative session on the value proposition of our brand. This is a great refresher for those who have been in SIR for a long time and a perfect introduction for those who are new to it!

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Frequently Asked Questions •

Are we independently owned?

Yes, we are independently owned. Anywhere Real Estate Inc. does not own or manage our firm. Our culture of entrepreneurship and hands-on management will not change. It is our strength and we will build upon it.

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How many offices does Gibson Sotheby’s International Realty Have?

With the addition of Jamaica Plain, Brookline and Newton, Gibson Sotheby’s International Realty now has 30 offices, including 6 located on Cape Cod. Our complete list of office locations can be found at the end of this booklet..

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How many associates work for Gibson Sotheby’s International Realty?

We have a vibrant network of over approximately 500 agents across our 30 offices. Our agents excel at partnering together, especially with referral opportunities between feeder markets.

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Are we going to change the organizational structure?

There will be no change to our organizational structure in the short term. As we grow, we will make adjustments and add resources as needed to continue to offer exemplary service to our sales associates.

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How will the new company be different?

We will take the best of both organizations and continue to build upon our combined strengths. We will strive to make those that are necessary and beneficial to each of you. Gibson Sotheby’s International Realty’s marketing, advertising, and international reach, along with the hands-on leadership team and cutting-edge tools and resources, are just a few of the enhancements from which we will all benefit.

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What will happen to our name?

Our new name is Gibson Sotheby’s International Realty. Our marketing efforts over the next few weeks will be promoting that Unlimited Sotheby’s International Realty is now GSIR throughout the areas we serve and the brokerage community.

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How will this affiliation help my business?

Gibson Sotheby’s International Realty (GSIR) translates into more synergy, more marketing, more technology, more resources, more referrals, more recognition…all of which means more opportunities and earning potential for you!

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What is Anywhere Real Estate Inc.?

Anywhere is the parent company of some of the world's leading real estate brokerage brands and service businesses. Formerly known as Realogy, Anywhere’s company transformation is guided by a deep commitment to reimagine the consumer experience at any point in their home buying and selling journey -- helping to empower everyone's next move. Brands and business units include Better Homes and Gardens® Real Estate, CENTURY 21®, Coldwell Banker®, Coldwell Banker Commercial®, The Corcoran Group®, ERA®, Sotheby's International Realty®, ZipRealty®, NRT LLC, 9

Cartus and Title Resource Group. Anywhere- affiliated brands have over 16,300 offices and approximately 300,000 independent sales associates doing business in 113 countries and territories around the world, including over 760 company offices owned and operated by NRT LLC, an Anywhere subsidiary.

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Will there be a public announcement about our affiliation?

Yes, a formal press release will be published to our company blog and pitched to relevant media announcing the affiliation with Gibson Sotheby’s International Realty. In addition, a marketing campaign is planned over the course of the next several months to continue to drive awareness.

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How can I get the news to my sphere of influence?

This transition offers you an ideal opportunity to contact your past clients, current clients and your personal contact list. We are providing an email blast, postcard template, and social media assets to assist with spreading this message.

You will receive these assets to your Gibson SIR email from one of the three emails below based on what office you are listed on the roster in MLSPin. brooklinemarketing@gibsonsir.com newtonmarketing@gibsonsir.com jpmarketing@gibsonsir.com •

Will our team still be empowered to run the office as in the past?

We have, and always will have, the flexibility to make the decisions we need to make with the assistance of our new Leadership Team. Our company continues to be independently owned and operated.

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What happens to our office?

All three Unlimited Sotheby’s International Realty offices will remain.

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Will we be keeping our logo?

Our logo will change to reflect our affiliation with Gibson Sotheby’s International Realty.

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Do we immediately start ordering/buying our own materials?

We recommend that you wait a few weeks before ordering any personalized materials as the transition process will take some time. This will allow you to become familiar with the material provided as part of our team. Please note business cards are included in your welcome package.

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What about marketing and advertising? How will that change?

Gibson Sotheby’s International Realty offers an in-house marketing team of experts who offer exceptional marketing and advertising opportunities. We will be working alongside the existing USIR team to learn more about your local marketing and advertising efforts and align them with our overarching brand strategy.

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How fast will the marketing materials be available?

The transition will take a few weeks. Our goal is for you to stay as effective as always and transition to our programs and collateral as seamlessly as possible.

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What will happen to our Unlimited SIR website?

Shortly after the announcement, UnlimitedSir.com will be pointed to a landing page on the Gibson SIR website detailing the news of this announcement.

All agent profiles will be moved over and displayed on gibsonsothebysrealty.com.

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What is our new website address?

Our new website is gibsonsothebysrealty.com.

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What will happen to our profiles and listings on the brands SothebysRealty.com?

The brand data assignment will happen on Tuesday, February 6th. Following that transfer of data from USIR to GSIR all of your listings and profiles will be tied to Gibson Sotheby’s International Realty on SothebysRealty.com Until that data assignment is complete, your profiles and listings will remain on SothebysRealty.com •

What about my independent contractor agreement?

Jeff Tarczali, Mario Lampedecchio and Jack Greaney will be present and looking to meet with all agents this week. You will need to sign affiliation documents with GSIR in order to operate under our Brokerage license and continue your business as usual.

Please note that for any pending deals, an agreement must be signed prior to being paid.

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What happens to my current listings?

Your agent accounts and listings will be switched to Gibson Sotheby’s International Realty in MLSpin immediately.

We recommend you connect with all of your current clients notifying them of the transition as soon as you are able to. Talking points for both buyers and sellers are included in this packet. You should visit with your sellers to discuss new marketing services available as well as to reassure them that we are now stronger and better than ever.

New listing agreements for active properties do not need to be signed.

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When do we change our For Sale signs and how?

On Thursday, February 1, active listing For Sale signs will begin to be swapped out by the Gibson Sotheby’s International Realty sign installation team.

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Do our Open House signs change?

Yes, new GSIR open house signs were ordered and available to be used when needed.

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What do I have to change in MLS?

Nothing! Your listings in MLS will be automatically transferred to Gibson Sotheby’s International Realty. Please be sure to communicate this change to your current clients as soon as possible.

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What happens to my email?

A Gibson SIR email has been set up for you. The log-in credentials for your account were sent to your current Unlimited Sotheby’s International Realty email account. Our goal is to have all emails forwarded to your Gibson SIR email by Friday, February 2 so that you can begin to operate business within your GSIR email.

If you need assistance setting up your email account or email forwarding from your Unlimited Sotheby’s International Realty account to your Gibson SIR account, please contact support@gibsonsir.com.

Upon logging into your @GibsonSIR.com email, please set up 2-step verification. This will ensure your account is secure. This will need to be done within the first 2 weeks after your login.

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When will we and how do we transfer licenses?

We will handle the transfer of your license. This will be initiated during your individual agent processing meeting with Jeff Tarczali, Mario Lampedecchio or Jack Greaney. You will need to sign affiliation documents with GSIR in order to operate under our Brokerage license and continue your business as usual.

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Which contracts or agreements should we be using now?

Listing agreements will be switched to Gibson Sotheby’s International Realty as of today, Tuesday, January 30th.

These documents are available within Skyslope and printed at your office.

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What is our Company License #?

1611 •

Where do I find new listing paperwork?

You will find the Gibson Sotheby’s International Realty (GSIR) listing agreement within skyslope.com or as a hard copy in your office.

Melonie McGann and Sarah Palazzo lead our Tech and Tools– they will be hosting a Skyslope training session in Jamaica Plain on Thursday, February 1. If you are unable to make that session, they can help walk you through Skyslope as well as provide an instruction sheet you can reference.

For any skyslope questions please email Support@GibsonSIR.com.

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How do you schedule property photography?

Gibson Sotheby’s International Realty has relationships with preferred vendors in all of our regions.

The preferred vendors in Greater Boston include: - Remark Visions - Drone Home Media 12

- Jack Vatcher Photography - Realty Plans Gibson SIR covers the cost of photography for all listings through the above vendors. When booking a photography shoot be sure to use your @GibsonSIR.com email address to ensure the photos are billed directly to GSIR. •

How do I request a sign on a new property?

Visit www.gsirsigns.com from your web browser. Here you can request for a new sign to be installed, adjusted or removed. Be sure you are logged into your Gibson email to access the form.

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What if I have an upcoming closing?

Your deal will need to be entered into Skyslope, our paperless transaction management system. Our Accounting team will be present over the course of the next few weeks to assist with training on this tool.

In regards to the upcoming closings with commission checks owed to us, if they have already been cut to Unlimited Sotheby’s International Realty, the check can be signed over to Gibson Sotheby's International Realty by one of the former owners, this way you do not need to request anything from the cobrokes! Moving forward, checks for closings should be made out directly to Gibson Sotheby's International Realty.

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How do I launch a new listing?

You will find the Gibson Sotheby’s International Realty (GSIR) listing agreement within skyslope.com or as a hard copy in your office.

When the listing agreement is signed, start a new listing in Skyslope by hitting "create listing." This will then prompt you to enter your listing information. We recommend you start the Skyslope transaction after you enter the listing in MLSPin so that some of the listing information will automatically pull over.

If you are new to Skyslope and are ready to enter your first transaction, set up a time to meet with Melonie McGann or Sarah Palazzo to learn how to use the system.

Over the course of the next few weeks, our team will be training and sharing details on Gibson’s Office Marketing Program designed to make bringing on a new listing turnkey! The program is structured so that once you have a signed listing agreement, your dedicated Office Marketing Coordinator will assist in putting together your listing collateral so that you are ready to hit the market!

The Gibson team will be hosting a learning session on this program Tuesday, February 6.

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What happens to my realscout account?

Nothing – you will be able to continue to use your Realscout account with the same login. The only change is that your account with be housed under the Gibson account. Over time we will work towards helping to update your login credentials to reflect that of your Gibson email.

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How do I share information with our company?

Join our private Gibson SIR Facebook group by searching “Gibson SIR” on Facebook.

This group is used for internal communication with our entire company.

Here we can post:

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"In Search Of" (ISO) requests Requests for vendor recommendations

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Comments on positive vendor experiences Requests for Fire Inspector appointment swaps

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Calls for charitable contributions Extracurricular events Concert/sport tickets

We have office specific trunks that can be used for anything relating to your office/region. The emails associated with our newest 3 offices are BrooklineSales@GibsonSIR.com, NewtonSales@GibsonSIR.com and JPSales@GibsonSIR.com SothebysTeam@gibsonsir.com email will be sent to our entire team and is where we share offmarket opportunities.

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Is there specific language to include in my email signature?

Below is language approved by our in-house General Counsel to include in your email signature: First & Last Name

Your Title

Gibson Sotheby’s International Realty

Your Office Address Your Cell Phone Number

WIRE FRAUD WARNING NOTICE: Gibson Sotheby’s International Realty will NEVER initially request funds be wired via email.

It will always be communicated verbally to initiate the process. Wire fraud is a serious issue so please be cautious and call Gibson Sotheby’s International Realty immediately if you receive a wire request via email & your agent has not discussed it prior. The name on the bank account will ALWAYS be Betty Gibson Associates, Inc. DBA Gibson Sotheby’s International Realty. Never, under any circumstances, wire funds to any other name.

CONFIDENTIALITY NOTICE: The information in this email is confidential and privileged. This email is intended to be reviewed by only the addressee(s) named above. It is not to be forwarded. If you are not the intended recipient, you are hereby notified that any review, dissemination, copying, use or storage of this email, or any of the information contained herein, is prohibited.

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I have a question not listed here, who do I ask on the Gibson team?

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All General Questions – Emily Palazesi or Michelle Pelletier

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Brokerage Questions - Jack Greaney or Jeff Tarczali

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Transaction Questions - Kaity Carroll or Kelly Flynn

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GSIR Tech Stack - Sarah Palazzo or Melonie McGann

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Marketing Questions - Jeni Pardo de Zela or Alex Malagodi

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Email Support - Spencer Garrett

Current Client Talking Points Communicating with current Buyers and Sellers is an important first step in the transition process. Outlined below are talking points that can help guide your conversation about this transition with your clients.

Additionally, we will provide letters that you may mail and/or email to both buyer and seller clients.

General Talking Points •

Both Gibson Sotheby’s International Realty and Unlimited Sotheby’s International Realty are regarded for their trusted reputations in their communities. We are thrilled to unite our locally owned and operated companies

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We are proud of our achievements and outstanding team of professionals, but as market conditions change, it is crucial to take advantage of every opportunity to position our agents and clients for success. Joining Gibson Sotheby’s International Realty, a brand with a local footprint as strong as its global presence, is one of those opportunities

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This partnership empowers us with experienced leadership, a robust support staff, and access to a network of esteemed real estate professionals in 30 offices across Eastern Massachusetts. Gibson Sotheby’s International Realty already has an established presence in Boston’s metropolitan area, and our mutual affiliation with Sotheby's International Realty®, the most trusted and recognized real estate brand in the world, will allow us to continue to provide unmatched value to our clients. associates to do what they do best: serve their clients.

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GSIR offers the best-in-class sales and marketing tools today’s discerning buyers and sellers expect.

These tools as well as the GSIR’s local and global network will allow us to compete more effectively and profitably in the local, national and international marketplace

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Sotheby’s International Realty’s unmatched reputation will assure your clients they are working with a trusted partner as they navigate the challenges of the current market

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With 30 offices throughout Eastern Massachusetts, Gibson Sotheby’s International Realty strengthens my position in key feeder markets and represents the combination of two trusted local leaders with cultures that are rooted in exceptional client service

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Talking Points for Buyers •

Seasoned experts who live in the communities they serve, Gibson Sotheby’s International Realty agents are positioned to help buyers through the entire process — from creating your search criteria and finding your dream home to crafting an offer and completing a successful transaction.

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As a Gibson Sotheby’s International Realty agent, I have access to a highly skilled and experienced leadership team as well as dozens of opportunities to hone my skills and learn cutting-edge new tools throughout the year.

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Gibson Sotheby’s International Realty offers RealScout: a collaborative property search tool that combines industry-best home search experiences from your desktop or phone with revolutionary buyer data insights to help me win and sell more listings. RealScout has been lauded by agents and clients alike in other major U.S. metros.

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Gibson Sotheby’s International Realty agents use paperless transaction management and esignature software to securely share documents.

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Should your search needs change, Gibson Sotheby’s International Realty offers a team of more than 500 agents ready to assist you in your home search anywhere in Eastern Massachusetts. We work collaboratively to guide our clients to their goals, from Cape Ann to Cape Cod.

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Our international network of more than 26,500 agents allows me to guide buyers when their search takes them outside of their own community, state, or country. Our in-house relocation and referral department organizes the logistics and identifies strategic relationships for the benefit of me and my clients.

Talking Points for Sellers •

Gibson Sotheby’s International Realty is part of a global brand, but at its core, owners Larry Rideout and Paul McGann have built a family business of agents who are experts in their local markets and empowered to serve their clients with the same level of care.

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The firm offers the scale and capabilities to compete more effectively and profitably in the local, national and international marketplace.

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This partnership empowers us with experienced leadership, a robust support staff, and access to a network of esteemed real estate professionals in 30 offices across Eastern Massachusetts. Gibson Sotheby’s International Realty already has an established presence in Boston’s metropolitan area, and our mutual affiliation with Sotheby's International Realty®, the most trusted and recognized real estate brand in the world, will allow us to continue to provide unmatched value to our clients. associates to do what they do best: serve their clients.

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Our in-house marketing department collaborates with our agents to form strategic marketing plans to showcase our properties through a local, national and global lens.

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Our in-house public relations team fosters relationships with leading media outlets to generate editorial coverage for our listings.

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Our listings appear on gibsonsothebysrealty.com, which earns 270K+ users and 366K+ sessions annually (2023). 43% of users come from users organic search as a result of our search engine optimization (SEO), the process of naturally showing up higher on search engine results pages.

Organic search is one of the most effective channels to gain traffic or conversions.

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Homes represented by Gibson Sotheby’s International Realty benefit from the worldwide recognition and prestige of the Sotheby’s name and gain exclusive access to highly qualified global clientele. My listings will: -

Display on sothebysrealty.com, the #1 website for luxury home searches. Half of the website’s

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visits are from outside of the U.S. Automatically feed to dozens of powerhouse media websites, introducing your home to

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discerning audiences worldwide.

Be marketed on more than 100 local Sotheby’s International Realty® websites.

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Benefit from targeted digital and print advertising plans that are often exclusive to Sotheby’s International Realty.

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Benefit from being able to post ads through Boost, the Sotheby’s International Realty® brand’s solution for social and digital advertising. Ads powered by the industry's best targeting run on

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Facebook, Instagram, Nextdoor, and over 1,000 websites across the web.

Benefit from strategic marketing plans that showcase the property through a local, national and global lens and include: brilliant photography, video, 3D tours and detailed floor plans, print and digital media, and editorial media opportunities.

Follow Up: •

The new sign you will soon see in your front yard will be backed by the same personalized professional service paired with a locally and globally recognized brand.

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I look forward to helping you get acquainted with our new affiliation and what that means to you.

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Announcement Details We are thrilled to share the news of this powerful affiliation and will be actively promoting it within the communities that we serve in the weeks and months to come. Below is an overview of our Announcement Plan.

Public Relations We foster relationships with leading media outlets to build awareness for our brand and generate exposure for our most significant announcements. Our in-house Director of Communications will target local and regional media to drive media coverage of the announcement as well as share the news with Sotheby’s International Realty’s brand marketing team.

Direct Mail To share the news with our neighbors and clients, we will send a Direct Mail postcard that promotes the acquisition to select residents of Brookline, Newton, and Jamaica Plain.

You will receive these assets to your Gibson SIR email from one of the three emails below based on what office you are listed on the roster in MLSPin with instructions on how to take advantage of the opportunity to send this postcard to your sphere. brooklinemarketing@gibsonsir.com newtonmarketing@gibsonsir.com jpmarketing@gibsonsir.com

Social Media We will share the announcement on both Gibson Sotheby’s International Realty and Unlimited Sotheby’s International Realty’s social media channels. In the weeks and months to come, we will execute a social media strategy that spotlights the Jamaica Plain, Brookline, Newton, and surrounding Greater Boston communities as well as the listings represented by these offices.

You will receive these assets to your Gibson SIR email from one of the three emails below based on what office you are listed on the roster in MLSPin with with assets that include your name and information for you to post on your social media channels. brooklinemarketing@gibsonsir.com newtonmarketing@gibsonsir.com jpmarketing@gibsonsir.com 18

Print Advertisements We have a half page ad running in the Boston Globe on Sunday, February 4th with the details of this announcement.

We will be working alongside the team of USIR to learn more about your local marketing and advertising efforts and align them with our overarching brand strategy.

Email An email announcement will be sent to the Gibson Sotheby’s International Realty community as well as a list of Greater Boston area brokers. In addition, we have created custom templates that may be updated with your name and contact information details and sent to your sphere.

You will receive these assets to your Gibson SIR email from one of the three emails below based on what office you are listed on the roster in MLSPin with with instructions on how to take advantage of the opportunity to send this email blast to your sphere. brooklinemarketing@gibsonsir.com newtonmarketing@gibsonsir.com jpmarketing@gibsonsir.com

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GSIR Leadership Team Larry Rideout Chairman & Owner 617.510.7833 Larry.Rideout@GibsonSIR.com

Paul McGann President & Owner 781.929.2406 Paul.McGann@GibsonSIR.com

Colleen Barry Chief Executive Officer 617.875.8166 Colleen@GibsonSIR.com

Nicole Rideout Hartwick Chief Strategy Officer 339.927.2648 Nicole@GibsonSIR.com

Jeffrey Tarczali Chief Brokerage Officer 617.877.7236 JeffT@GibsonSIR.com

Brianne Alston Chief Financial Officer 210.885.5098 Brianne.Alston@GibsonSIR.com

Michelle Pelletier Chief Operating Officer 617.797.8753 Michelle.Pelletier@GibsonSIR.com

Richard Sullivan General Counsel 617.669.0434 Richard.Sullivan@GibsonSIR.com

Daphna Fields Vice President of Brokerage Development Daphna.Fields@GibsonSIR.com

Aimee Rideout Vice President of Relocation & Referrals 339.293.9606 Aimee.Rideout@GibsonSIR.com

Jeni Pardo de Zela Vice President of Marketing 401.297.6505 Jeni.PardodeZela@GibsonSIR.com

Mario Lampedecchio Director of Selection & Development 508.335.3251 MarioL@GibsonSIR.com

Jack Greany Regional Office Director 603.714.5459 Jack.Greaney@gibsonsir.com

Kristine Beimford Regional Office Director 617.365.8075 kristine.beimford@gibsonsir.com

Emily Palazesi Director of Operations 774.994.1916 Emily.Palazesi@GibsonSIR.com

Stephanie Stopkoski Operations Manager 508.945.0000 x503 Stephanie.Stopkoski@gibsonsir.com

Sarah Palazzo Director of Resource Engagement 857.362.1775 Sarah.Palazzo@GibsonSIR.com

Melonie McGann Director of Resource Development 781.572.4023 Melonie.McGann@GibsonSIR.com

Becca Logue Director of Communications & Digital Strategy 508.479.2665 Becca.Logue@GibsonSIR.com

Alex Malagodi Director of Marketing 603.809.2741 Alex.Malagodi@GibsonSIR.com

Megan Guglielmo Director of Relocation & Referrals 919.323.2056 Megan.Guglielmo@GibsonSIR.com

Van French Rental Manager 617.285.3768 van.french@gibsonsir.com

Kaity Carroll Transaction Manager 203.260.0864 Kaitlin.Carroll@GibsonSIR.com

Kelly Flynn Controller kelly.flynn@gibsonsir.com

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Tools, Resources Available, & Advantages of being a part of the GSIR Team •

In-house marketing support

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In-house PR support

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In-house Relocation and Referral Services

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In-house Business Planning and Coaching

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In-house Technology and Tools Team

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In-house legal services

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In-house CEUs

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In-house support by your Office Marketing Coordinator

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Ongoing learning and networking opportunities

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GSIR & SIR Network

Locally, GSIR has 500 sales associates throughout Eastern Massachusetts. Our global network consists of 26,000 sales associates throughout 1,075 offices in 81 countries and territories.

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Learning Suite with on-the-go access to training videos and resources

The GSIR Learning Suite offers training resources on demand. This dynamic, interactive, and digitally-driven platform will help improve your productivity and take your business to the next level.

No cost to you.

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Active Pipe – material created and sent out by your Office Marketing Coordinator

ActivePipe is the leading email marketing platform for real estate professionals. Effortlessly automate tailored email to stay in touch with every contact, and unlock the opportunities in your database. No cost to you.

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RealScout

This search platform and listing alert system are designed to keep you and your clients connected throughout the home search process. With the alert system and the availability to filter lifestyle and location preferences, this tool will help your client find their perfect home faster. No cost to you.

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MoxiPresent CMA tool

MoxiPresent is a real estate comparative market analysis (CMA) tool that enables agents to seamlessly guide their clients through the home buying or selling journey. Key features include integration with your MLS, building interactive presentations, on the fly editing, video and rich media capabilities, buyer tours and listing flyers. No cost to you.

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Skyslope & Digisign

Paperless transaction management and digital signatures. This is a paperless transaction management system that allows you to be more mobile, reduce paper files, access forms, and utilize free digital signature options (Digisign). You will receive updates via email and the free app whenever you need to correct your forms. No cost to you.

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Google Enterprise email & access to tools in the G-Suite

Google email and mobile applications. G-Suite is the best email and cloud-based business management software available. In addition to an enterprise level gmail account with added layers of cyber security, G-Suite also offers cloud storage for files, collaborative word processing software, spreadsheet software, and more. It also has a number of extensions to seamlessly connect with other software. No cost to you.

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Design Vault – material created by your Office Marketing Coordinator

Design Vault is a cloud-based design tool that provides marketing teams, office managers, staff, and agents with an easy-to-use solution for creating custom marketing materials. In minutes, create social graphics, brochures, postcards, advertisements, and more with access to all property listings in the tool itself. No cost to you.

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DepositLink

DepositLink is a simple, secure, and efficient way for real estate companies and escrow holders to collect earnest money deposits electronically through the ACH network at no cost to our team! A few highlights of this tool include same-day ACH, payments clear in less than 24 hours, safely requesting deposits from anywhere, securely connecting to more than 16,000 banks and credit unions nationwide, and tracking the status of transfers in real-time with your phone. No cost to you •

Access.SIR.com

Sotheby’s International Realty’s intranet platform for tools, marketing and more. Here you can find brand news, upcoming events, marketing programs, and more brand provided tools. No cost to you.

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ListTrac

Property reporting tool that provides sellers with powerful data on the value that you are bringing to them and their home. Pulls relevant listing data, such as page views, inquiries, markets that are looking at your listing. Aggregates data into a PDF that can be sent to sellers. No cost to you.

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SIR Mobile App

Sotheby’s International Realty Mobile is an easy to use GPS enabled mobile app that helps you find and share prospective homes with buyers. Your home search can be viewed on an interactive map and organized by price, neighborhood, or even closest to the exact point you are standing. The app can also be customized to include the agent's name, photograph and contact details. No cost to you.

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Cybersecurity suite

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Mobile deposit scanning

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Printer at office -- capability to fold and staple marketing brochures

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Listing Photography

GSIR covers the cost of all new listing photography through one of our Preferred Vendors. A one sheet that includes all of these vendors is found within your packet.

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Office Marketing Program

Our Office Marketing program is designed to make bringing on a new listing turnkey! The program is structured so that once the agent has a signed listing agreement, our team can assist in putting together their listing collateral so that the agent is ready to hit the market! GSIR covers the cost of

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initial marketing material including a social media ad OR postcard, showsheets printed in-house and an email blast sent directly to your sphere.

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Property Signage installation & removal

GSIR has a sign team that handles the installation and removal of all listing signage.

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GSIR & SIR.com

Every property we represent will be displayed on our localized website, gibsonsothebysrealty.com. In addition, properties will be featured on sothebysrealty.com. Recently enhanced, sothebysrealty.com is now in 14 languages/ dialects and engages millions of buyers to immerse themselves in your home via high-resolution photography, 3D virtual reality tours and ultra high-definition videography.

Listings from around the globe can be accessed seamlessly on any device and mobile users can directly text a sales associate from any listing page. Half of all site traffic comes from outside the United States, showing the true global reach of our listings.

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Brokerage Engine -- launching 2024

Brokerage Engine streamlines the day-to-day operations of residential real estate brokerages, enabling individual agents to manage their transaction and listing details, view commission schedules, track marketing and accounting progress and expenses, and access compliance and task management tools. In an industry experiencing increased competition, BE’s seamless, comprehensive suite of tools gives agents a one-stop shop on the performance of their listings, increasing productivity, profitability, and sales. No cost to you

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Our Office Locations Greater Boston Offices 1334 Beacon Street Brookline, MA 02446

673 Centre Street Jamaica Plain, MA 02130

617.264.7900

617.522.2200

767 Beacon Street Newton, MA 02459

1010 Massachusetts Ave Arlington, MA 02476

617.332.1400

Office: 781.648.3500

556 Tremont Street South End, Boston, MA 02118 Office: 617.426.6900

1008 Massachusetts Avenue Cambridge, MA 02138 Office: 617.945.9161

1762 Massachusetts Avenue Cambridge, MA 02140 Office: 617.864.9779

119 Savin Hill Avenue Dorchester, Boston, MA 02125 Office: 617.825.0800

66 Beacon Street Second Floor,

277 Dartmouth Street

Beacon Hill, MA 02108 Office: 857.310.5632

Back Bay, Boston, MA 02116 Office: 617.375.6900

2 Baldwin Place North End, Boston, MA 02113

20 City Square Charlestown, Boston, MA 02129

Office: 617.227.1000

Office: 617.242.4222

548 Tremont Street (Rentals) South End, Boston, MA 02116 Office: 617.426.6901

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MetroWest Offices 54 Central Street Wellesley, MA 02482

544 Boston Post Road Weston, MA 02493

Office: 781.237.8181

Office: 781.894.8282

420A Boston Post Rd. Sudbury, MA 01776

936 Great Plain Avenue Needham, MA 02492

Office: 978.443.8484

Office: 781.444.8383

745 High Street Westwood, MA 02090 Office: 781.329.8008

North Shore Offices 19 Green Street Newburyport, MA 01950 Office: 978.255.3569

21 Central Street Manchester By the Sea, MA 01944 Office: 978.526.0243

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South Shore Offices 1 South Main Street Cohasset, Massachusetts 02025

15 Shipyard Drive, Unit 1A Hingham, Massachusetts 02043

Office: 781.383.8835

Office: 781.749.8833

South Coast Offices 384 Elm Street Dartmouth, Massachusetts 02748 Office: 781.749.8833

Cape Cod Offices 168 Commercial Street Provincetown, MA 02657

2404 Main Street Brewster, Massachusetts 02631

Office: 508.487.2430

Office: 508.896.5000

409 Main Street Chatham, Massachusetts 02633

563 Main Street (Route 6A) Dennis, Massachusetts 02638

Office: 1 508.945.0000

Office: 508.385.4944

587 Route 28 Harwich Port, Massachusetts 02646

6 Rt 6A Orleans, Massachusetts 02653

Office: 508.432.6100

Office: 508.255.6000 26

© 2023 Sotheby?s International Realty. All Rights Reserved. Sotheby?s International Realty® is a registered trademark and used with permission. Each Sotheby?s International Realty office is independently owned and operated, except those operated by Sotheby?s International Realty, Inc. This material is based upon information which we consider reliable but because it has been supplied by third parties, we cannot represent that it is accurate or complete and it should not be relied upon as such. All offerings are subject to errors, omissions, changes including price or withdrawal without notice. If your property is listed with a real estate broker, please disregard. It is not our intention to solicit the offerings of other real estate brokers. We are happy to work with them and cooperate fully. Equal Housing Opportunity.