Powerful together
Present ed by Eva Scot t
? Your property ? Your partner ? Your advantage
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Contents
? Your property valuation
Partnership matters Thank you for t he opport unity t o present t his proposal for 355 Old Wharf Road. Selling your property can be an excit ing t ime, but we appreciat e t hat it can also be bot h st ressful and emot ional. My job is t o make it easier for you from st art t o finish, and I have t he experience and expert ise t o do just t hat . What I'd like for you t o remember is simply t his: Toget her, we will succeed. At Gibson Sot heby?s Int ernat ional Realty, we have everyt hing in place t o deliver like no one else. We?ll work wit h you as a t rue part ner and guide you t hrough each st ep of your selling journey. This brief present at ion will show a comprehensive plan t o sell your property, including a t horough market analysis and pricing st rat egy, a present at ion of your property, and t he mobilizat ion of our resources and part nerships t o reach t he right audience of buyers.
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Thank you once again for your considerat ion. We would be honored t o represent you. Sincerely, Eva Scot t
Your property Power f ul t oget her
355 Old Wharf Road, Wellfleet, MA
Your p r op er t y
P ERS O N A L I Z ED S T RAT EGY
The attention your property deserves
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At Gibson Sot heby?s Int ernat ional Realty, we underst and t hat each property and seller is unique, so we offer you an exclusive t ailor-made st rat egy. We execut e t hat st rat egy by combining our vast experience, innovat ive t echnology, and unmat ched global reach t o at t ract t he at t ent ion of t he most qualified buyers around t he world.
Your p r op er t y
OUR VI SI ON
355 Old Wharf Road Wellfleet S C EN A RI O 1
S C EN A RI O 2
Sell t he whole 4 0 acres, including 2 hom es.
Carve out 10 acres for family, say four 2.5-acre lot s. Plus 2, acres for homesit e lot .
BENEFIT: No Cape Cod Commission approval; subdivision work is left t o a buyer
Possibly donat e some acres t o conservat ion for t ax purposes and t o avoid
if t hey are so inclined.
t riggering CC commission regulat ions. Confirm wit h a zoning at t orney if you subdivide 10 acres, can you avoid CC Commission for t he part you subdivide and
PRICE: $ 13,0 0 0,0 0 0 ? $ 15,0 0 0,0 0 0 Due t o t he current sit uat ion in t he Middle
keep in t he family? Sell t he choice lot wit h t he home's est imat ed value in t oday's
East , t he war in Ukraine, and t he rise in int erest rat es since 20 21. I suggest a list
market of $ 3,50 0,0 0 0. This Part of t he property will have t o be surveyed and
price in t he middle of t his range. Since t his is an ext remely unique property and
separat ed ? most likely, it will be a challenge t o market before t his is complet e.
t here is a lack of comparable sales, it is hard t o predict what it will sell for. It is common knowledge in t he Real Est at e market t hat t he highest and best price is
BENEFIT
obt ained if t he property sells on t he open market . Due t o it s uniqueness and
Part of t he property will st ay wit h t he family, and t he proceeds from t he sale of
price point , it is essent ial t o market it bot h Domest ically and Int ernat ionally t o
t he main home can be used for engineering t he rest .
reach t he largest pool of high-net individuals. QUESTIONS How long will it t ake t o subdivide t he 10 acres and carve out t he home sit e? What would t he cost be? Will t his t rigger t he CC Commission?
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We are left wit h a possible 13 acres of upland, est imat ing 2 acres for roads. (This will have t o be confirmed by an engineer). It is difficult t o det ermine a value and t o discuss wit h any developer/ invest or unless we have a preliminary plan available.
Your p r op er t y
OUR VI SI ON
355 Old Wharf Road Continued S C EN A RI O 3 Sell t he rest t o a developer: What would a developer be willing t o pay for t he 15 acres of upland and t he remaining wet land? Let 's say he can get a median price of approximat ely $ 40 0,0 0 0 an acre = $ 5,20 0,0 0 0.0 0 ? This is a conservat ive number. An educat ed guess is t hat you can end up wit h mult iple lot s wit h wat er and marsh views, which will drive up t he price. Since 20 20, Wellfleet and Truro vacant land wit h views have sold between $750,0 0 0 and $ 1,0 0 0,0 0 0 for 1 - 2 Acre lot s. Maybe t he purchase price needs t o be on a sliding scale, let 's say a median price of $ 30 0,0 0 0 - $ 40 0,0 0 0. $ 3,90 0,0 0 0 - $ 4,50 0,0 0 0.0 0 depends on how many lot s can be accomplished. Maybe large parcels of 2 or 3 acres would be easier t o get approved? It is difficult t o det ermine and discuss a value wit h any developer/ invest or unless we have a preliminary plan since t hey would be buying t he unknown. Would t he family be willing t o wait for a subdivision approval? I had not been privileged t o t he preliminary engineering plan Timot hy Brady prepared unt il yest erday. My quest ion is, why are only five lot s suggest ed? Is
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t here a reason for t his? This is an import ant piece t o know, as it will impact t he sale price unless t he property is sold int act .
Your property
L O CA L I N S I GH T
Your community isour community
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We live here t oo. So we know t he neighborhood, schools, and shops from t he inside out t o sell pot ent ial buyers on t he value of t he area. Bet t er yet , we know and underst and t he people t hat make up t his community.
Your p r op er t y
T H E S EL L I N G P RO C ES S
You?ll like theway wework Toget her we?ll follow a proven pat h t o success.
1
2
3
WHAT YOU NEED TO DO TO PREPARE
WHAT WE DO TO PREPARE
Sign t he List ing Agreement
YOUR HOME
YOUR PROPERTY FOR LAUNCH
Tools we use t o get t he
Review t he home selling
Clean, declut t er, light en &
Follow t he Two-Week
unparalleled exposure t o your
process
bright en, depersonalize
Property Launch
property
ESSENTIALS
4
MARKETING STRATEGY
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Count down
5
6
MANAGING OFFERS
MANAGING THE SALE
Review
Legal Represent at ion
Document s
Cont inue t o build a last ing
Negot iat e
Financing/ Appraisal
Ut ility Readings
relat ionship
Accept
Inspect ion
Final Transfer of t he property
7 CLOSING
8
POST CLOSING
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Your partner
Your par t ner
YO U R A DV I S O R
Eva Scott I?ve been selling real est at e on t he Out er and Lower Cape for over 28 years. In hundreds of t ransact ions over t hat period, my client s have relied on my expert ise, local knowledge and professionalism. I believe in open communicat ion and a collaborat ive approach wit h all t hose I serve. If you are serious about selling your home or finding your Cape Cod dream home, I look forward t o working wit h you as your agent . # 1 W EL L FL EET A GEN T Y EA R-T O - DAT E RA N K ED A M O N G T H E T O P 2 % O F A L L CA P E C O D REA LT O RS $ 16 6 Million+ Tot al Sales Volume
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333+ Tot al Sale Sides
REALTOR®, CRS, ABR, e-PRO Eva.Scot t @GibsonSIR.com 50 8.776.9231 Source: Flex MLS YTD 1/ 1/ 23 - 11/ 22/ 23 based on sales volume
Scan t o learn more about me
I have used Eva Scott on five transactions. She is a thorough professional. She gets involved whenever she can, either in town meetings or dealing with lenders. She knows the process for not only her side of the profession but of all involved and makes them follow through in their positions. I am always amazed in the way she handles herself. She is now not only my realtor, but a friend. I feel I can rely on her for any personal questions relating to my real estate needs. I highly recommend Eva Scott to anyone looking to buy or sell real estate from Brewster to Provincetown.
Richard
Your property
WELLFLEET 10 1 Commercial St reet $ 2,250,0 0 0
WELLFLEET 615 Chequesset t Neck Road $ 3,20 0,0 0 0
WELLFLEET 20 5 Samoset Road $ 2,375,0 0 0
WELLFLEET 9 25 Chequesset t Neck Road $ 3,325,0 0 0 WELLFLEET 410 King Phillip $ 3,60 0,0 0 0
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S I GN I FI CA N T S A L ES
What have we done for clientslately?
Your par t ner
C L I EN T EN D O RS EM EN T S
The reviews speak for themselves CH ERYL Wellfleet
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"We highly recommend Eva to anyone wanting to work with someone who is extremely competent, hard-working and personable. In this age of instant information, it is important for individuals looking to buy or sell a home that it is not information that makes a sale successful but instead it is working with someone who has the knowledge and expertise to make it happen. Eva marketed our home beautifully and worked very hard behind the scenes to make our sale go incredibly smoothly. In addition, we are working with her for our next purchase. Without reservation, we recommend Eva as she truly exemplifies all of the attributes of a true professional and she is an absolute pleasure to work with. "
B ETH Wellfleet
"We could not have been more pleased with Eva's knowledge of and insights to the real estate market and to local contacts she knows for home-related services. She is patient, a good listener and she is very pleasant and prompt in her communications. She provided valuable information to help us evaluate offers and assisted us in every other way, beginning to end, through the sale of our home and the purchase of a new home. She is a true professional." CRI CK ET
Wellfleet
Eva was very professional and patient with complicated real estate transaction. We couldn?t have asked for a better partner for this sale. We would use her again in a heartbeat!"
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Our expertise
Your par t ner
P OW ERFU L H ERI TA GE
Sotheby?s is more than just our name
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Over t he last two cent uries, Sot heby?s auct ion house has built an iconic brand wit h unparalleled prest ige. Today, Sot heby?s Int ernat ional Realty builds on it s legacy wit h t he auct ion house by offering t he same elevat ed st andards and exemplary service. We harness t he global power of t he Sot heby?s name and it s propriet ary dat abase of 70 0,0 0 0 client s t o creat e unique opport unit ies and int roduce your property t o t he most qualified buyers all around t he world.
Your par t ner
$167
26,50 0 Sales associat es 1,10 0 Offices worldwide
billion
Global sales volume in 20 22 * USD
4 8 Million sot hebysrealty.com visit s in 20 22 #1 Most profiled real est at e company in t he news 1.2 Million Engaged social media followers 75 Million Videos played in 20 22 174 4 The year our herit age began
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B A C K ED B Y T H E B ES T
Our numbers areyour assurance
81 Count ries & t errit ories
Your par t ner
#1
Massachuset t s-Based Firm
Highest Average Sale Pr ice of t he Top Ten Firms $ 3.6 Billion in Sales Volume in 20 22 27 Offices in Massachuset t s 4 50 + Agent s and 50 + st aff 2,9 0 0 Client s Served in 20 22
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L O CA L RES U LT S
Our numbers work for you
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Your advantage
Your ad vant age
GL O B A L C O N N ECT I O N S
Our world isyours
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Sot heby?s Int ernat ional Realty is t he only t ruly global luxury real est at e company wit h 26,50 0 advisors working in more t han 1,10 0 local offices across 81 count ries and t errit ories. Our unparalleled network works t oget her t o meet your needs and expect at ions.
Your p r op er t y
48M
14
57%
36%
75M
sot hebysrealty.com visit s in 20 22
Languages
Visit ors from out side t he U.S.
Organic search t raffic
Videos played in 20 22
Wellfleet O N L I N E EX P ERT I S E
Massachusetts SEE DETAILS
?
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Our reach bringstheworld toyour home We make your list ing easy t o find online wit h our Webby Award-winning websit e and finely t uned SEO. Sot hebysrealty.com enables millions of visit ors t o immerse t hemselves in engaging videography, impact ful phot ography, and invit ing virt ual t ours.
CITY
Address City, State
$X,XXX,XXX
X
X
X Sq Ft.
X Acre(s)
Sources: Google Analyt ics, Bright cove, and List rac ? Full Year 20 22
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P RO P ERT Y SY N D I CAT I O N
Top media partners drivetrafficto your listing
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As soon as your property is on sot hebysrealty.com, it is also dist ribut ed across a variety of leading websit es across t he world, maximizing reach and exposure.
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S O C I A L M ED I A
Our connections becomeyour connections The Sot heby?s Int ernat ional Realty brand creat es exclusive cont ent feat uring our property list ings on mult iple social media plat forms and engages wit h more t han a million followers each day. Addit ionally, our YouTube channel has more subscribers and video views t han any ot her real est at e brand.
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@SOT H EBYSREA LT Y
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Fi rst Hal f of 20 23 Press Share of Voi ce Sot heby?s Int ernat ional Realty Coldwell Banker Berkshire Hat haway HomeService Compass
Our reputation isyour advantage
Douglas Elliman Engel & V?lkers Keller Williams Realty Knight Frank Christ ie?s Int ernat ional Real Est at e
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Leading RE
Our press office possesses st rong relat ionships wit h leading nat ional and int ernat ional media out let s who drive buyers t o our websit e and your property. We are t he most profiled luxury real est at e brand in t he news.
Source: Meltwat er, January 1, 20 23 ? June 30, 20 23
P RES S EX P O S U RE
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S OT H EB Y ?S C O N C I ERGE A U CT I O N S
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There?s more than one way tosell luxury properties Sot heby?s is well known for auct ioning works of fine art , ant iques, jewelry, wat ches, wine, and cars t o high-net-wort h individuals. But it ?s also a valuable opt ion for select propert ies. In fact , auct ioning a property can accelerat e t he t iming of a sale t o as lit t le as 60 days.
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P RO P ERT Y P ERFO RM A N C E
You?ll see the results asthey unfold
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We provide dat a on t he web t raffic for your list ing and t he number of showings. This helps st eer t he sales st rat egy along t he way and guide informed decisions.
Your p r op er t y valuat ion
P RI C I N G S T RAT EGY
The right price getsthebest result Experience shows t hat pricing a property correct ly from t he st art result s in t he great est Power f ul t oget her
buyer int erest at t he most favorable price. I will carefully analyze t he market using our local expert ise t o det ermine t he opt imal price for your property.
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Our approach
Our ap p r ach
M A RK ET I N G P RO P O S A L
Get it the attention it deserves. I N I T I A L P REPA RAT I O N To prepare t o market your property, our in-house market ing t eam will craft
O N L I N E P RES EN C E
impeccable market ing collat eral t hat showcases t he property?s beauty and
The property will be prominent ly displayed on our localized websit e,
unique feat ures.
gibsonsot hebysrealty.com. In addit ion, t he property will be advert ised on
-
Property websit e
sot hebysrealty.com. This global websit e is designed t o dist inct ly showcase
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Phot ography: Int erior, ext erior, and drone
our collect ion of ext raordinary homes. It at t ract s more consumers t han any
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Property video and / or 3D Mat t erport virt ual t our
ot her luxury real est at e websit e. Currency conversion, language t ranslat ion
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Carefully craft ed market ing copy
in 14 languages, and st rong t raffic set sot hebysrealty.com apart .
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Professionally print ed brochures
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Floor plans
EM A I L A N D S O C I A L M ED I A EX P O S U RE The property will be int roduced t o t he local brokerage community, Sot heby's
P U B L I C REL AT I O N S
Int ernat ional Realty affiliat es, as well as Eva Scot t 's sphere of influence
Gibson Sot heby's Int ernat ional Realty's public relat ions t eam fost ers
t hrough a t arget ed email and social media campaign. The campaign will
st rat egic relat ionships wit h leading media out let s t o achieve two object ives:
leverage t he except ional phot ography and video asset s as well as compelling
generat e exposure for and increase t raffic t o our port folio of propert ies. We
copy and property det ails.
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will collaborat e wit h t he public relat ions t eam at Sot heby's Int ernat ional Realty t o ident ify pot ent ial opport unit ies for t he property t o appear in an
S P H ERE O F I N FL U EN C E O U T REA C H
array of print and digit al publicat ions t hroughout t he project 's t imeline,
As an indust ry leader, Eva Scot t is connect ed t o influent ial brokers, invest ors
capt uring a wide audience.
and luxury client s t hroughout Cape Cod and beyond. Eva will begin int roducing t he property by personal out reach via calls and emails t o t his select audience. In addit ion, he will offer privat e t ours of t he property.
Our ap p r ach
M A RK ET I N G P RO P O S A L
Advertising opportunities homepage for 1 mont h T H E B O S T O N GL O B E The Bost on Globe, New England?s largest news organizat ion provides news,
N EW YO RK T I M ES M A I N N EWS & D I GI TA L B A N N ER A D
analysis
and
The Main News sect ion is t he most well-read sect ion and it set s t he agenda
ent ert ainment . The Globe provides in-dept h coverage of t he daily news
for t he most import ant news of t he day. This is an essent ial environment t o
around t he world and t hroughout t he nat ion and is a t rust ed source for t he
give your luxury propert ies t he ult imat e exposure.
and
informat ion
about
community
event s,
sport s
most up t o dat e informat ion.
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Upcoming Dat es: 9/ 22, 10 / 20, 11/ 17
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Upcoming Dat es: 9/ 17, 10 / 15, 11/ 12
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Circulat ion: 423,111
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Sunday Readership: 750,910
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Readership: 3.1M
-
Average HHI: $ 113,0 0 0
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Male / Female: 48% / 52%
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Median HHI: $ 10 4,0 0 0
T H E B O S T O N GL O B E P RO P ERT Y EN EWS L ET T ER
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Average HHI: $ 143,0 0 0
Sent t o Bost on Globe's 92,544 opt-in email subscribers
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Median Age: 49
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Upcoming Dat es: 10 / 5, 10 / 19, 11/ 2 The Digit al Banner Ad is available on NYTimes.com and clicks t hrough t o a
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L U X U RY ES TAT E.C O M H O M EPA GE S H OWCA S E
cust om Digit al book of part icipat ing propert ies.
LuxuryEst at e is t he leading int ernat ional port al for t he luxury real est at e
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Impressions: 82K
market . Wit h websit e and apps t ranslat ed in 16 languages and users from
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HHI: $ 50 0 K+ & in market for real est at e
132 count ries, LE is t he perfect solut ion t o reach int ernat ional buyers.
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Geo Target s: New York City, Bost on, Miami, Los Angeles, San
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Dat e: Flexible
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1,90 0,0 0 0 visit ors per mont h / 18,0 0 0,0 0 0 page views per mont h
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Property t o be feat ured in t he rot at ing carousel at t he t op of t he
Francisco Met ros
Our ap p r ach
M A RK ET I N G P RO P O S A L
Advertising opportunities continued T H E WA L L S T REET J O U RN A L
FI N A N C I A L T I M ES
The Wall St reet Journal represent s credibility and influence and cont inues t o
The Financial Times showcases t he finest resident ial propert ies on t he
be t he leading environment for luxury real est at e client s t o connect wit h t he
market and provides sage advice t o a discerning audience of high-end
world?s most affluent home-buying audience.
privat e owners, as well as invest ors, every Sat urday in it s st andalone ?House
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Upcoming Dat es: 9/ 15, 10 / 13, 11/ 10
& Home? sect ion. Target ing upscale readers who are passionat e about home
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Print Cirulat ion: Nat ional ? 786,294
and living, t his full-color supplement is t he world?s only weekly property and
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E-newspaper Circulat ion: 238,0 0 0 recipient s
lifestyle sect ion, which is int ernat ionally focused and globally-dist ribut ed
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Affluent Readership: 4,143,0 0 0
every weekend.
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Male / Female: 68% / 32%
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Dat es: 9/ 16, 10 / 14, 11/ 11
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Average HHI: $ 372,943
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Circulat ion: 193,337
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Dist ribut ion: Global
WS J .C O M A N D M A N S I O N GL O B A L .C O M P RO P ERT Y U P GRA D ES
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Readership: 1,625,987
Feat ured
of
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Gender Skew: 82% Male, 18% Female
WSJ.com/ Mansion Global.com search result s in t he t own where t he property
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Average HHI: $ 330,0 0 0
is locat ed. The property you wish t o feat ure comes direct ly from your brand?s
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Median age: 53
Property
Upgrades
places
your
list ings
at
t he
t op
feed. Mult iple propert ies can be feat ured and t he sit es will rot at e feat ured Power f ul t oget her
propert ies t o appear equally. Each property appears for one mont h. -
Dat e: Flexible / Durat ion 30 days
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5.8x increase in page views
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7.3x Increase in visit s
Our ap p r ach
M A RK ET I N G P RO P O S A L
Advertising opportunities continued RO B B REP O RT & D I GI TA L M ED I A B A R
O C EA N H O M E M A GA Z I N E
Robb Report is t he leading voice in t he global luxury market . It s discerning
Published bi-mont hly, t he magazine capt ures t he essence of ocean home
audience around t he world has a shared appreciat ion and desire for quality,
living, feat uring t he best archit ect s, int erior designers, landscape archit ect s,
exclusivity, art isanship, herit age, and fine design. Wit h it s fingers on t he
real est at e expert s and luxury t ravel dest inat ions in t he Unit ed St at es and
pulse of t he lat est superlat ive product s and experiences t hat t oday?s
around t he world.
modern consumers seek, Robb Report is synonymous around t he world wit h
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Upcoming Dat es: Oct / Nov 20 23 Issue, Dec/ Jan 20 24 Issue
affluence, luxury, and t he best of t he best .
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Dist ribut ion / Readership: 70,0 0 0 / 195,0 0 0
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Upcoming Dat es: Oct ober 20 23 Issue, December 20 23 Issue
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Average age: 51
-
Circulat ion: 10 2,0 0 0 +
-
Average HHI: $ 2,40 0,0 0 0
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Average Age: 45
-
Net Wort h: $ 9,60 0,0 0 0
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Male / Female: 78% / 22%
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Primary Residence value: $ 3,30 0,0 0 0
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Average HHI: $ 489,0 0 0
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Geographic Breakdown: US Coast al Areas- 29% Nort heast , 35%
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Average HNW: $ 2,70 0,0 0 0
Sout heast , 28% West , Canada, Caribbean -
Placement on t he Real Est at e Media Bar provides out st anding visibility and click-t hrough for high impact awareness. Power f ul t oget her
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Dat e: Flexible / Durat ion 30 days
Includes Bonus Banner Placement on t he Ocean Home Websit e
T H A N K YO U
Trust builds alasting relationship
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Thank you again for this opportunity to share our qualifications. We would love to work with you and show you why we?ve earned the trust of so many clients. Trust, of course, is all about comfort. It?s about feeling at home. Which is exactly how we want you to feel.
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One of the world?s most trusted and respected brands Known for unsurpassed service The only luxury real estate company with a true global reach Experienced agents with local insights and worldwide connections Exclusive access to highly qualified global clientele Award-winning website with 48 million visits per year Exclusive media relationships increase your exposure Unique content promotes your property to a select audience Most viewed real estate channel on YouTube One million engaged social followers Comprehensive and customized plan for your home
© 20 23 Sot heby?s Int ernat ional Realty. All Right s Reserved. Sot heby?s Int ernat ional Realty® is a regist ered t rademark and used wit h permission. Each Sot heby?s Int ernat ional Realty office is independent ly owned and operat ed, except t hose operat ed by Sot heby?s Int ernat ional Realty, Inc. This mat erial is based upon informat ion which we consider reliable but because it has been supplied by t hird part ies, we cannot represent t hat it is accurat e or complet e and it should not be relied upon as such. Equal Housing Opport unity.