Development Booklet _ Brian Perry

Excep tio n al DEVELO PMENT Marketing

Our Approach As the leader in premium real estate, we partner with developers to deploy intuitive technology to deliver a truly personalized, client driven experience.

With professionals in more than 71 countries and territories worldwide, we’re local everywhere, allowing us to walk alongside our clients at every stage of their journey. We know they expect us to be the first and the best in exclusive property and we deliver.

Brian Perry 617.413.8049 Brian.Perry@GibsonSIR.com

Brian Perry has built a solid reputation during his 31 years in real estate. His early foundation in his family’s construction business has resulted in a performance oriented approach. He has led the way with developments and new construction projects in destination neighborhoods selling over 700 units that total $500 million in development sales. Brian leads a dedicated team of talented professionals, committed to supporting his efforts and providing the highest quality customer service to his clients. Their dynamic collaboration provides a unique perspective on strategic project planning. Their services include but are not limited to market tracking, unit mix, finish selection, model unit staging, progressive pricing, custom branding, comprehensive marketing plans, and of course, sales. Due to their proven track record, developers consult with them on proformas and early stage decisions that can ensure the long-term success of a multi-year or multi-stage project.

In 1997, Brian led the way with a flagship loft development in Boston’s South End. Laconia Lofts set the tone for a neighborhood which was undergoing a massive revitalization effort. Emboldened by that success, he then achieved record-breaking prices with Spencer Lofts made up of 99 units, and Porter156 in East Boston made up of 217 units, and successfully pushed the loft concept into a quasi-suburban area with Watertown’s Riverbank Lofts. As his momentum continued, Brian developed a solid reputation and lasting relationships with several developers. This led to his selection as the representative of several luxury developments, like Penny Savings Bank in Boston’s South End. He established his prominence as the “go-to” agent for developers in Greater Boston. In a few cases, he was hired to sell developments that were performing poorly with agents in other firms. Most recently, Brian has represented a boutique development on historic Union Park, a LEED-Certified project in Mission Hill, and luxury developments with $3-4.5 million condominiums in the South End and Beacon Hill including The Whitwell, a boutique luxury condominium building with a total sell out of $58 million. His current portfolio consists of three developments with more than 98 units total.

Brian’s interest in local neighborhoods is not limited to real estate. He contributes both time and resources to many organizations. Last year he organized a fundraiser benefiting the South End Youth Baseball League with Red Sox great, Luis Tiant. He is also involved in Big Brothers. Ask how you can make a difference in a child’s life with Big Brothers, Big Sisters of Boston as well as Project Place.

Melissa Chernesky 617.501.7674 Melissa.Chernesky@GibsonSIR.com

Melissa Chernesky joined the Brian Perry Team at Gibson Sotheby’s International Realty in 2015 with over 20 years of customer service experience. She is an instrumental part of the project management and development from the first meeting until the last sale. With her strong interpersonal and organization skills, she is a valuable asset to the team. Day-to-day tasks range from, but not limited to tracking reports, client communications, acting as the buyer and seller liaison between mortgage brokers, attorneys and developers, assisting in final walk-throughs, showings, construction punch lists, and closing packets.

She has been integral in the success of The Whitwell, 1022 Hancock St. and The Church on W. Concord St. and 2451 Washington St developments as well as assisted in the marketing and sales of over 200 individual homes. Melissa was born in Boston but moved to Maine where she lived for most of her childhood.

She attended St. Michael’s College in Colchester, Vermont. For the past 20 years she has lived in Boston, where she is involved in the South End Baseball Organization.

Michelle Atkins 857.362.1896 Michelle.Atkins@GibsonSIR.com

Michelle Atkins has been with Gibson Sotheby’s International Realty since 2014. As Director of Projects and Administration, she specializes in overseeing projects including some new development. Working hand in hand with sales associates and the Gibson Marketing team, Michelle helps to orchestrate projects from start to finish ensuring deadlines are met and expectations are exceeded.

She has been integral in the success of a number of development projects including but not limited to The St. Regis Residences, Boston, The Whitwell, The Church on W. Concord Street and more.

OUR HISTORY

Betty Gibson, esteemed South End local and our pioneering founder, established our flagship office in Boston’s South End neighborhood in 1962. Gibson was instrumental in developing the growth and desirability of not only the South End, but the city of Boston as a whole. Today, our sales associates demonstrate the same dedication to the communities they serve and call home. Real estate is a people-centric business, and our engagement and relationships with our clients are of the utmost importance. Our qualified agents speak a variety of foreign languages, have advanced accreditations, possess deep knowledge of their local markets, and offer a proven track record of successfully selling fine properties at all price points making them perfectly poised to meet the demands of marketing and selling developments.

WHO WE ARE

L ocal EXPERTISE

Gibson Sotheby’s International Realty operates out of 24 offices across Eastern Massachusetts and serves as the largest independently-owned real estate company in Boston. Our network of over 350 exceptional Real Estate Advisors sold more than $2.5 billion in property in 2019. However, our greatest point of pride is that our discerning clients come back to us again and again.

350

24

#1

REAL ESTATE ADVISORS

OFFICE LOCATIONS

MASSACHUSETTS BASED FIRM BY SALES VOLUME

G lobal REACH Our connection to Sotheby’s International Realty is our unique difference. When a development is represented by Gibson Sotheby’s International Realty, it is presented to a highly qualified global clientele through exclusive channels and relationships. Our network of 1,000 residential real estate brokerages throughout 71 countries and territories makes Gibson Sotheby’s International Realty a truly global brand.

23,000

1,000

71

SALES ASSOCIATES

OFFICES WORLDWIDE

COUNTRIES & TERRITORIES

P O W E R O F O U R D I G I TA L P R E S E N C E

40 Currency Conversions 18 Language Translations Search by Destination and Lifestyle Collections

SothebysRealty.com is the leader in luxury real estate sites. The enhanced editorial approach on the website enables millions of viewers to immerse themselves in a collection of 3D virtual reality tours, ultra high-definition videography, and high-resolution photography. Developments represented by Gibson Sotheby’s International Realty are showcased on SothebysRealty.com and GibsonSothebysRealty.com. In addition, listings are then distributed to over 100 Sotheby’s International Realty affiliate websites around the world, providing maximum exposure for every property.

P O W E R O F O U R D I G I TA L P R E S E N C E

35M

32M 30M

25M

20M

19M

15M

0

11M

Elliman.com

6M Compass.com

Website Traffic Source: SimilarWeb.com August 2018 - July 2019

EngelVoelkers.com

5M

BerkshireHathawayHS.com

12M 10M

WORLDWIDE PROPERTY DISTRIBUTION

The exposure and worldwide reach of our listings is a crucial piece of what sets us apart from the rest of the industry. Each listing represented by Gibson Sotheby’s International Realty is shared with our global property marketing partners comprised of the most authoritative news, lifestyle, and financial voices, as well as real estate-centric websites.

WORLDWIDE PROPERTY DISTRIBUTION

A S A M P L E O F PA ST D E V E LO P M E N TS

610 Rutherford Ave 610 Rutherford Avenue, Charlestown 22 Units

Allele Phase I & II 150 Dorchester Avenue, South Boston

Treadmark 1971-1977 Dorchester Avenue, Dorchester

131 Units

32 Homeownership Units | 51 Rentals Units

A S A M P L E O F PA ST D E V E LO P M E N TS

Maison Vernon 39-41 Mount Vernon Street, Beacon Hill 7 Units

Point 262 262 Monsignor O’Brien Highway, Cambridge

The Whitwell 32 Derne Street, Beacon Hill

55 Units

14 Units

AN OVERVIEW OF OUR DEVELOPMENT OFFERINGS

Our team understands that each development is unique and therefore our approach is to create a custom strategy that works for the individual needs and goals of each development. Below is an overview of how we may partner together.

Marketing & Public Relations • Establish a tailored marketing approach including overall strategy, timeline and budget • Design and oversee production of promotional materials (e.g., print and digital campaigns, on-site sales signage, etc.)

• Professional photography, floor plans and video as well as guidance on staging of sample units

• Work alongside a creative/PR agency to develop and release a strategic sales message to local and international broker/client communities • Leverage our local & global expertise to drive awareness and provide an impactful marketing campaign • Provide consistent reporting and metrics

Sales • Develop a detailed market study and complete pricing analysis

• Schedule, organize and host local broker/client presentations and events

• Maximize sell-out by implementing active inventory management and pricing strategies

• Utilize the Sotheby’s International Realty marketing platform and services to promote Development in various “feeder” markets

• Establish a set pitch unique to development needs • Monitor sales progress and manage sales goals and expectations

Legal & Operations • Review and give recommendations on legal documents such as Reservation Agreements, Registration Form, Co-broker Commission Agreement, Purchase & Sales Agreements • Condo Documents and Budget • Input and update unit information on the MLS system • Provide developer with reports of sales activity which shall contain traffic reports, sources of customers, status of unit sales, etc.

SAMPLE OF OUR WORK

Branding

Website

Signage

Social Media

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#1 Massachusetts Based Firm

By Sales Volume Highest Average Sale Price of the Top 10 Firms in MA

#11 Sotheby’s International Realty Affiliate in the Country

By Sales Volume

Proven Record of Success Our team offers white glove service throughout Eastern Massachusetts, no matter the price point.

We would be honored to have the opportunity to work with you.

#91 Firm in the Country

By Sales Volume 10% Growth from #100 In 2019

1,000 Active Referrals Over $50 Million Referral Sales Volume In 2019 Connected with 80+ Affiliates (U.S. and Global) on Referrals In 2019

Our Offices Arlington Back Bay Brewster Cambridge Charlestown Chatham Cohasset Dennis Harwich Port Hingham Manchester-by-the-Sea Needham North End | Waterfront Orleans Provincetown Savin Hill South Boston South End Sudbury Wellesley Weston Westwood

Local KN OWLEDGE. Gl obal NETWO R K.

GibsonSothebysRealty.com | Info@GibsonSIR.com