Powerfultogether
Partnership matters
Thank you for the opportunity to show you the difference Gibson Sotheby?s International Realty can make as your partner
Our job is to make selling your home easier from start to finish And we have the experience and expertise to do just that What we?d like you to remember is simply this: Together,we will succeed
At Gibson Sotheby?s International Realty,we have everything in place to deliver like no one else.We?ll work with you as a true partner and guide you through each step of your journey. This brief presentation will show a comprehensive plan,including the mobilization of our resources and partnerships to reach the right audience of buyers
Thank you once again for your consideration We would be honored to represent you
Beverly Berman@GibsonSIR com 617515 5744
Real Estate Professional
Yourproperty
Theattention yourpropertydeserves
At Gibson Sotheby?s International Realty, we understand that each property and seller is unique,so we offer you an exclusive tailor-made strategy.We execute that strategy by combining our vast experience,innovative technology, and unmatched global reach to attract the attention of the most qualified buyers around the world
Yourcommunity isourcommunity
For more than 60 years,Gibson Sotheby?s International Realty has been the leading brokerage in the real estate markets spanning Eastern Massachusetts.We are an integral part of our communities? we know the neighborhoods,schools, and shops from the inside out to sell potential buyers on the value of the area. Better yet, we know and understand the people that make up these communities.It is this deep sense of place shared with our clients that sets us apart
NORTH SHORE
BOSTON
GREATER BOSTON
METROWEST
CAPE COD
SOUTH SHORE
SOUTH COAST
You?lllike thewaywework
Together we?ll follow a proven path to success
PREPARING YOUR PROPERTY
We?ll work together and leverage our award-winning sothebysrealty com website to showcase your property in the very best light
FINALIZING YOUR MARKETING PLAN
We?ll provide you with an in-depth plan for unrivaled worldwide exposure.
LAUNCHING YOUR SALE
This is the big day when we announce your listing to the world
REPORTING YOUR PROGRESS
We'll keep you in the loop all along the way with access to our live data dashboard as well as showing details and feedback
CLOSING THE TRANSACTION
We?re with you every step of the way,from due diligence to signature of the deed
Theright price getsthebestresult
Experience shows that pricing a property correctly from the start results in the greatest buyer interest at the most favorable price We will carefully analyze the market using our local expertise to determine the optimal price for your property
Yourpartner
BeverlyBerman
With over 25 years of real estate experience, Beverly is a trusted and highly respected Realtor®known for her patience,integrity, and tireless dedication to her clients A lifelong resident of Newton,she brings an in-depth knowledge of the Greater Boston area, offering her clients not only expertise in the housing market but also valuable insight into local neighborhoods,schools,and community resources
Before transitioning into real estate,Beverly spent three decades as a special needs teacher in the public schools This background instilled in her the importance of patience,collaboration,and individualized guidance? qualities she continues to bring to every client relationship
Beverly is a skilled negotiator with a keen eye for detail,ensuring her clients are well-prepared at every stage of the process She excels in market analysis,pricing strategies,and home staging guidance, helping sellers maximize value while assisting buyers in finding their ideal home Her round-the-clock commitment, clear communication style,and ability to anticipate challenges set her apart in an industry where trust and results matter most
As part of Sotheby?s International Realty,one of the most prestigious global real estate networks,Beverly leverages cutting-edge marketing tools,extensive professional connections,and a worldwide reach to provide her clients with a distinct competitive advantage
When she?s not working tirelessly for her clients,Beverly enjoys spending time with her family and friends on Cape Cod She enjoys walking,reading,playing Mah Jongg,and her most cherished time is spent baking with her granddaughter
Beverly is also deeply committed to her community She proudly supports the Newton Food Pantry and the American Parkinson?s Disease Association ? Massachusetts Chapter
Beverly Berman@GibsonSIR com 617515 5744 Real Estate Professional
SothebysRealty com
Thereviewsspeakfor themselves
YIN WU
BeverlyBermanmadeour home-buyingexperience exceptional.Her knowledge, professionalism,and genuinecarehelpedus findtheperfect housewith ease.Sheguidedusevery stepof theway,andwe couldn? t behappier with theresult.Highly recommendher toanyone lookingfor atop-notch realtor!
Beverlywaswonderful. Veryorganized,instructive, andkind.Shefully understoodexactlywhat mywifeandI werelooking for andwaspatient for morethanayear of searching.
FERNANDO MARTINEZ
Beverly,Fromthemoment I initiallymet you,I knewthat youwouldbeaperfect fit forus.
Throughout thisentire,long(!)process,youwere always,alwayskind,patient andsoeasytowork with.Andyouneverpushedus-whichwas somethingthat weappreciatemorethanyoucan imagine!I knowfrommymomthat whenthings gotstickyjust beforetheclosing,youwereso reassuringandhelpfulwitheverything.Weareso gratefultohavehadyourguidance,andyour incrediblewarmth,andyourunderstandingthis entiretime.Thankyouforeverything.
Harriet Kahn & Amy Goldman
Yourbrokerage
Our local heritage began in 1962,when Betty Gibson,esteemed South End local and our pioneering founder, established our flagship office in Boston?s South End neighborhood Gibson was instrumental in developing the growth and desirability of not only the South End,but the city of Boston as a whole
Today,Gibson Sotheby?s International Realty is Massachusetts' leading independently owned brokerage with 25+ offices and more than 500 associates serving Boston,Greater Boston,the MetroWest,North Shore, South Shore,South Coast,Cape Cod, Nantucket,New Hampshire,and Rhode Island
Specializing in residential sales and rentals at all price points,our team offers a world of advantages to our clients? including a heritage of hyper-local expertise,a reputation for delivering white glove service, and numerous tools and resources that empower you to meet your goals.
Scan to view our office locations
$3 39 Billion in Sales Volume in 2024
# 1
Massachusetts-Based Firm by Sales Volume
Highest Average Sale Price of the Top 10 Firms
25+ Offices in Massachusetts
50 0 Agents and 50+ staff
Sotheby?sis morethan justourname
Over the last two centuries,Sotheby?s auction house has built an iconic brand with unparalleled prestige Today,Sotheby?s International Realty builds on its legacy with the auction house by offering the same elevated standards and exemplary service We harness the global power of the Sotheby?s name and its proprietary database of 1million clients to create unique opportunities and introduce your property to the most qualified buyers all around the world
Global sales volume 2024,USD
1 2 Million Engaged social media followers
65 Million + Videos played in 2024 1744 The year our heritage began
Youradvantage
Ourworld isyours
Sotheby?s International Realty is the only truly global luxury real estate company with 26,100 advisors working in 1,100 local offices across 84 countries and territories Our unparalleled network works together to meet your needs and expectations
We make your listing easy to find online with our Webby Award-winning website and finely tuned SEO. Sothebysrealty.com enables millions of visitors to immerse themselves in engaging videography,impactful photography,and inviting virtual tours.
Visitors from outside the U S Organic search traffic Videos played in 2024
Sources: Google Analytics, Brightcove, and Listrac ? Full Year 2024
Rental Properties
Topmediapartners drivetrafficto
As soon as your property is on sothebysrealty com,it is also distributed across a variety of leading websites across the world, maximizing reach and exposure
We work with the best online and print publishers to drive better performance and more return for our clients on a local level and around the world
Ourconnections becomeyourconnections
The Sotheby?s International Realty brand creates exclusive content featuring our property listings on multiple social media platforms and engages with more than a million followers each day Additionally,our YouTube channel has more subscribers and video views than any other real estate brand
Sotheby?s International Realty
Coldwell Banker
Douglas Elliman
Compass
Engel & V?lkers
Christie?s International Real Estate
The Agency
Berkshire Hathaway HomeServices
Keller Williams Realty
Knight Frank
Ourreputation isyouradvantage
Our press office possesses strong relationships with leading national and international media outlets who drive buyers to our website and your property.We are the most profiled luxury real estate brand in the news.
Volume Reach
You?llseetheresults astheyunfold
We provide data on the web traffic for your listing and the number of showings.This helps steer the sales strategy along the way and guide informed decisions.
Trust builds alastingrelationship
Thank you again for this opportunity to share our qualifications We would love to work with you and show you why we?ve earned the trust of so many clients Trust, of course,is all about comfort It?s about feeling at home Which is exactly how we want you to feel all the way to your new one
One of the world?s most trusted and respected brands
Known for unsurpassed service
The only luxury real estate company with a true global reach
Experienced agents with local insights and worldwide connections
Exclusive access to highly qualified global clientele Award-winning website
Exclusive media relationships increase your exposure
Unique content promotes your property to a select audience
Most viewed real estate channel on YouTube Engaged social followers
Comprehensive and customized plan for your home
Yourmarketing powerhouse
We believe that all properties deserve exceptional marketing. Our dedicated marketing department will collaborate with your listing agent to develop a tailored marketing plan that showcases your property through a local, national, and global lens. We leverage professional photography and video, print, digital and social media marketing, advertising, and public relations to maximize the exposure of your listing.
INITIAL PREPARATION
To prepare to market your property,our in-house marketing team will craft impeccable marketing collateral that showcases the property?s beauty and unique features
- Photography: Interior,exterior, and drone
- Property video and / or 3D Matterport virtual tour
- Carefully crafted marketing copy
- Professionally printed brochures
- Floor plans
PUBLIC RELATIONS
Timing: Week of MLS Launch & Ongoing
Gibson Sotheby's International Realty's public relations team fosters strategic relationships with leading media outlets to achieve two objectives: generate exposure for and increase traffic to our portfolio of properties We will collaborate with the public relations team at Sotheby's International Realty to identify potential opportunities for the property to appear in an array of print and digital publications throughout the project's timeline,capturing a wide audience
ONLINE PRESENCE
Timing: Day of MLS Launch & Ongoing
The property will be prominently displayed on our localized website,gibsonsothebysrealty com In addition,the property will be advertised on sothebysrealty com This global website is designed to distinctly showcase our collection of extraordinary homes It attracts more consumers than any other luxury real estate website Currency conversion, language translation in 14 languages,and strong traffic set sothebysrealty com apart
EMAIL AND SOCIAL MEDIA EXPOSURE
Timing: Week of MLS Launch & Ongoing
The property will be introduced to the local brokerage community,Sotheby's International Realty affiliates,as well as Jon Ufland and Margie Kern's spheres of influence through a targeted email and social media campaign The campaign will leverage the exceptional photography and video assets as well as compelling copy and property details
SPHERE OF INFLUENCE OUTREACH
Timing: Week of MLS Launch & Ongoing
As industry leaders,Jon and Margie are connected to influential brokers,investors and luxury clients throughout Massachusetts and beyond Jon and Margie will begin introducing the property by personal outreach via calls and emails to this select audience In addition,they will offer private tours of the property
NEW YORK TIMES MAIN NEWS & DIGITAL BANNER AD
The Main News section is the most well-read section and it sets the agenda for the most important news of the day This is an essential environment to give your luxury properties the ultimate exposure
- Circulation: 423,111
- Readership: 3.1M
- Male / Female: 48% / 52%
- Median HHI: $104,000
- Average HHI: $143,000
- Median Age: 49
The Digital Banner Ad is available on NYTimes com and clicks through to a custom Digital book of participating properties
- Impressions: 82K
- HHI: $500K+ & in market for real estate
- Geo Targets: New York City,Boston,Miami, Los Angeles,San Francisco Metros
NEW YORK TIMES TAKEOVER
Promote your property in style with this tabloid insert devoted to Sotheby?s International Realty and delivered to high-net worth neighborhoods
- 160,000+ copies distributed to select high-net worth neighborhoods in the New York Metro Area
- Includes Digital Promotion on NYTimes com & Digital Flip Book
FINANCIAL TIMES
The Financial Times showcases the finest residential properties on the market and provides sage advice to a discerning audience of high-end private owners, as well as investors, every Saturday in its standalone ?House & Home?section Targeting upscale readers who are passionate about home and living,this full-color supplement is the world?s only weekly property and lifestyle section,which is internationally focused and globally-distributed every weekend
- Circulation: 193,337
- Distribution: Global
- Readership: 1,625,987
- Gender Skew: 82% Male,18% Female
- Average HHI: $330,000
- Median age: 53
ROBB REPORT & DIGITAL MEDIA BAR
Robb Report is the leading voice in the global luxury market Its discerning audience around the world has a shared appreciation and desire for quality,exclusivity,artisanship,heritage,and fine design With its fingers on the pulse of the latest superlative products and experiences that today?s modern consumers seek,Robb Report is synonymous around the world with affluence,luxury,and the best of the best
- Circulation: 102,000+
- Average Age: 45
- Male / Female: 78% / 22%
- Average HHI: $489,000
- Average HNW: $2,700,000
Placement on the Real Estate Media Bar provides outstanding visibility and click-through for high impact awareness
THE WALL STREET JOURNAL
The Wall Street Journal represents credibility and influence and continues to be the leading environment for luxury real estate clients to connect with the world?s most affluent home-buying audience
- Print Circulation: National ? 786,294
- E-newspaper Circulation: 238,000 recipients
- Affluent Readership: 4,143,000
- Male / Female: 68% / 32%
- Average HHI: $372,943
MANSION GLOBAL HOMEPAGE FEATURED LISTING
The module offers prominent positioning on the Mansion Global homepage and showcases listings regardless of region
- Duration: 30 days
WSJ COM AND MANSIONGLOBAL COM PROPERTY UPGRADE
Featured Property Upgrades places your listings at the top of WSJ com/ Mansion Global com search results in the town where the property is located The property you wish to feature comes directly from your brand?s feed Multiple properties can be featured and the sites will rotate featured properties to appear equally Each property appears for one month
- Duration: 30 days
- 5 8x increase in page views
- 73x Increase in visits
CONDÉ NAST MAGAZINES REGIONAL PAGES
With over 60 local and feeder market regions available, you can reach these high-income,luxury buyers when they?re inspired to buy
- Condé Nast Luxury Group includes Architectural Digest,Bon Appetit,Condé Nast Traveler,GQ, Golf Digest,The New Yorker,Vanity Fair,Vogue and Wired
DWELL MAGAZINE & DWELL COM
Dwell is the marketplace to living with good design A trusted authority for 20 years,connecting consumers and design professionals with inspiration, products,and the tools they need to achieve their goals Published six times a year, each issue of Dwell Magazine includes exclusive stories on the most innovative leaders in architecture and design, presenting modern homes that encapsulate the concept of good design
- Readership of 11million (917K ? Magazine,4 2 M ? Dwell com,5 4 M ? Social,669K ? Email)
- Circulation: 206,000
- Total Reach: 916,000
- Male / Female: 40% / 60%
- Median Age: 40
- Median HHI: $160,000
SOTHEBY?S PREFERRED E-NEWSLETTERS
Reach the Ultra-High Net Worth audience with Sotheby?s Preferred eNewsletter Exclusive and engaged clientele interact with the eNewsletter resulting in strong open and click rates The Sotheby?s Preferred newsletter is a monthly email received by Sotheby?s top transacting clients around the globe
- Highlights auction dates and invitations
- 7,000+ top Sotheby?s clients (Preferred)
- 43 7% open rate
LUXURYESTATE COM HOMEPAGE SHOWCASE
LuxuryEstate is the leading international portal for the luxury real estate market With website and apps translated in 16 languages and users from 132 countries, LEis the perfect solution to reach international buyers
- 1,900,000 visitors per month / 18,000,000 page views per month
- Property would be featured in the rotating carousel at the top of the homepage for 1month
ONE MILLION IMPRESSIONS PROGRAM
The One Million Impressions program is a customized banner advertising program with guaranteed impressions and click-throughs Through beautifully detailed property photos,your listing can be customized to showcase your property?s unique selling features, allowing you to target by country,region, state,and city
- Key Feeder Markets to Target: Boston,New York,Connecticut,Washington DC,Palm Beach, Miami
MODERN LUXURY
Reaching an audience of more than 16 million,Modern Luxury is the nation?s largest luxury media company offering leading brands access to the most affluent audiences in the most prominent cities across the U.S.Advanced Targeting Package:
- Email + Display Ads + Social Media
- 130+ Demographic Data Points
- Powerful targeting options that target across geography,basics,financial,habits,interests, lifestyle, and auto categories.Ability to micro-target niche demographics more effectively than any competitor or advertising platform equivalent
CHIEF EXECUTIVE E-NEWSLETTER
Chief Executive reaches top decision makers running companies that generate 68.3% of US GDP totaling $22 3 trillion CEreaches most CEOs running enterprise over $50M By engaging in CEmarketing products comes the rare ability to precision-target the CEOcommunity with the most comprehensive database available anywhere on decision makers at U.S.large and mid-market companies. Weekly E-Newsletter:
- Distribution: 95,000 C-Suite Subscribers
- Open Rate: 20%
- Each e-newsletter contains one display banner and one text ad opportunity.
Property Media
- Photography - Property Video - 3D Virtual Tour (Matterport) - Floor Plans
- Virtual Staging - Property Website
Matterport
Virtual Staging | Before
Virtual Staging | After
Property Website
Property Brochures
- Options: 4 pages,8 pages,12 pages,16 pages in vertical or horizontal formats
- Can be printed in-house or professionally
Direct Mail Postcards
- Options: Standard: 5 5" x 8 5", Extra-Large: 5 5" x 11",Mega 8 5" x 11"
- Various brochure,bi-fold and tri-fold mailer options available
Email Campaigns
- Share property updates via email with your SOI: Just Listed,Open House,Price Improvement,etc
- Our daily round-up email promotes new listings,open houses,and price improvements to our GSIRnetwork and the local brokerage community
Social Media
- Social media graphics to post on your feed & stories: Just Listed,Open House,Just Sold,etc
- Paid social media campaigns via Boost
SIR Co-Op Advertising Opportunities
- Place a print ad in Boston Globe,Wall Street Journal,New York Times,and more
- Please inquire about pricing
- Run a digital campaign on Mansion Global,WSJ,Juwai,Luxury Estate,and more
- Please inquire about pricing
Significant Sales
*Represented Buyer Each Office is Independently Owned and Operated
24 Manor House Road Newton | $2,650,000
1682 Commonwealth Avenue Newton | $2,612,50
28 Lafayette Road Newton | $1,575,000
20 Holden Road Newton | $1,268,888