Aphrodite Karpouzis - Seller's Guide

The Home Selling Process YOUR GUIDE TO SELLIN G PROPERTY Presented By Aphrodite Karpouzis 508.561.9552 Aphrodite.Karpouzis@GibsonSIR.com

Aphrodite Karpouzis REALTOR® 508.561.9552 Aphrodite.Karpouzis@GibsonSIR.com 556 Tremont Street Boston, MA 02118

With years of experience in the luxury real estate market, Aphrodite brings unparalleled expertise and attention to every transaction. She possesses an expansive network of buyers, sellers, brokers, builders and developers in Boston and its surrounding suburbs, helping her stay on the cutting-edge of the ever-changing market. This foundation, coupled with her outgoing personality, tireless energy, and unwavering determination, ensures her clients receive the information they need to make informed decisions.

Aphrodite is based in Boston, Massachusetts, where she has a team of dedicated professionals by her side. She is affiliated with Gibson Sotheby's International Realty, granting her access to highly qualified global clientele and agents worldwide, including in Greece. Aphrodite's ability to provide statistical data, report on local trends, and make international connections is invaluable.

She and her team are committed to helping their clients in any way, whether it be by utilizing state-of-the-art technology to simplify a transaction or educating them on any market.

Aphrodite strives to ensure that every client receives personalized attention and guidance throughout the buying or selling process. Each client's needs are different, and Aphrodite works tirelessly to deliver results that meet or often exceed expectations. Her client testimonials speak for themselves, and she is extremely proud of the referral base she has established.

Client Testimonials "Working with Aphrodite was an absolute pleasure! From the very beginning, she demonstrated a deep knowledge of the market, exceptional professionalism, and a wholehearted commitment to getting our house sold for the best price. Aphrodite was always available to answer our questions, provide insightful advice, and go the extra mile throughout our unique sales situation. Her local connections, attention to detail, and dedication to our needs made the entire experience seamless.

Beyond her professional skills, Aphrodite is personable and genuinely cares about her clients. She is a remarkable realtor who highly exceeded our expectations." ? Joe and Keri

"Aphrodite is the epitome of everything you could want in a real estate agent. She is well-connected, knowledgeable, and professional. Her likeability is what you want in someone representing your home to others. There is an ease about the way in which she conducts herself even amidst all the stress that comes with negotiating such an important personal transaction. Aphrodite comes across as someone that truly loves what she does and enjoys all there is about the Greater Boston area and Massachusetts as a whole. I would recommend her to anyone, without hesitation." ? Katie and Matt

"I recommend Aphrodite, a high level professional Realtor who came very highly regarded. Always prompt in responding and respectful of your time. She is a warm person, gifted at meeting clients on their level. She carefully and respectfully listened to our expressed real estate needs. She was gentle in her approach with us and firm with getting things done. She is experienced, knowledgeable, and utilized her many available contacts and resources to get the job done. Our home sold very quickly for a very good price. Aphrodite made a stressful time so manageable. She loves a challenge, cares about people, and is a pleasure to work with." ? Kathleen L.

My Approach to Selling Your Home We believe that exceptional properties deserve exceptional marketing.

To maximize property exposure, we work with an in-house team of marketing experts to form strategic marketing plans to showcase your property through a local, national and global lens.

Our services include professional photography, custom brochures, targeted social media advertising and email campaigns, as well as unrivaled digital exposure through our global media partners. In addition, to ensure that our campaigns are reaching the right audience of prospective buyers, we measure each campaign with a variety of analytics and reporting tools to define a marketing campaign?s impact and determine the next steps.

The Selling Process I N I T I A L C O N S U LTAT I O N Discuss Listing Timeline Documents and Disclosures Pricing and Valuation

P R E PA R E Y O U R H O M E Decluttering and Cleaning Repairs and Updates Staging

M A RK ET I N G YO U R H O M E Professional Photography and Floor Plans

M A N AGI N G OFFERS Review

Print and Digital Marketing

Negotiate

Showings and Open Houses

Accept

M A N AGI N G T H E SA L E Purchase and Sale Financing/ Appraisal Mortgage Approval

M A N AGI N G T H E CLOSI N G Documents and Certificates Final Utility Readings Coordinate Closing

Tips to Prepare Your Home 0 1 | DECLUTTERIN G The first step in the process of preparing your home for sale is decluttering. While going through old items in your home, a good rule of thumb to remember is that if you haven?t used the item in over a year, you probably won?t use it or need it again.

If you do decide to discard items that are still in decent shape, you can always donate them to a charity or nonprofit organization within your community. For items that need to be thrown away, some towns will pick up used goods and recycle them in a beneficial way.

For any items you decide to keep, store them away in boxes and closets so they are not visible, which will make your home look neater.

0 2 | ORGAN IZIN G As potential buyers are touring your home, they might be interested in storage space, such as in closets or in the garage. It is important to organize these areas before open houses to make sure there is a nice aesthetic.

To keep your kitchen cabinets organized maybe you alphabetize spice jars and neatly stack dishes. In bedrooms, you can keep the closets organized by making sure shirts aren?t falling off hangers and lining up shoes neatly. In the living room, fold blankets, fluff pillows and neatly stack up any books or magazines that might be visible.

0 3 | DEEP CLEAN IN G Whether you hire a professional cleaning company or you clean the house on your own, it is essential to make sure everything is spotless. Not only should you clean all rooms and surfaces in your home by dusting, mopping, polishing, etc., but you should also focus on the exterior of your home such as cleaning the outside of windows and power washing.

Clean and air out any musty areas by opening the windows or lighting a candle.

The night before a showing, be sure to avoid cooking with odorous foods such as fish or garlic. Instead you can make the house smell welcoming with a fresh batch of baked goods!

0 4 | M AIN TEN AN CE In order to get the most money for your home, be sure to make any necessary repairs. These could include replacing cracked floor or counter tiles, patching any holes in the walls, and fixing leaky faucets. You also want to check that all doors close properly and kitchen drawers don?t jam. If there are any burned-out light bulbs in your house, make sure to replace those as well.

0 5 | STAGIN G You want potential buyers to have a great first impression when touring your home, so this final step is very important. Although hiring a professional stager is definitely an option, you can easily make a few updates to a room to make it feel new.

The whole house doesn?t need to be staged, but instead focus on the main rooms such as the kitchen, living room and the primary bedroom. In the kitchen, you can place a bowl of fresh fruit on the counter top or add some fresh flowers to the dining room table. In the living room, add a decorative blanket and some throw pillows to the sofa.

0 6 | M AXIM IZE CURB APPEAL Don?t forget to create curb appeal by staging the exterior of your house, as this is the true first impression. Keep your yard tidy by mowing the grass and trimming bushes and shrubs. You can also add color by planting flowers in your front yard.

In the winter, add seasonal touches like a wreath or holiday lights to make your home more festive.

Proposed Marketing Strategy PHASE 1 | PREPARATION + PRELIM IN ARY OUTREACH Init ial Preparat ion To prepare to market, our in-house marketing team will craft impeccable marketing collateral that showcases the property?s beauty and unique features.

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Photography: Interior, Exterior, & Drone

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Property Video and/ or 3D Matterport Virtual Tour

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Carefully Crafted Marketing Copy

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Professionally Printed Presentation Books

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Floor plans

Coming Soon Whisper Campaign Submit your property to Top Agent Network (TAN) to be previewed by 400+ top agents in MA prior to launching on the public market.

Our Trust ed Net work (OTN) | OurTrust edNet work.com Aphrodite Karpouzis is a proud member of OTN, an exclusive networking group with over 85 agents around the world. A virtual broker open house will be hosted for this exclusive group to generate exposure within key markets such as in New York City, Greenwich, Connecticut and the Hamptons. In addition, your property will be featured on OTN's website and social media, complementing the Sotheby's International Realty reach.

Sphere of Influence Out reach As an industry leader in Boston, Aphrodite is connected to influential brokers, investors and luxury clients throughout Massachusetts and beyond. Aphrodite will begin introducing the property by personal outreach via calls and emails to this select audience.

Edit orial Coverage & Public Relat ions Out reach Our in-house public relations department will craft a media pitch and present to local/ regional publications for potential editorial coverage. In addition, we will work alongside Sotheby's International Realty's corporate public relations team to submit the property to be considered for editorial opportunities with premium media outlets such as The Boston Business Journal, The Wall Street Journal, The New York Times, Dwell, etc. Our efforts will align with the launch on the public market and will remain ongoing throughout the listing's life cycle.

PHASE 2 | PROPERTY LAUN CH Launch Propert y on Public Market To effectively reach the local brokerage community and prospective buyers, submit your property to the Multiple Listing Service (MLSPin).

Digit al Dist ribut ion Your property will be advertised on SothebysRealty.com. This global website is designed to distinctly showcase our collection of extraordinary homes. It attracts more consumers than any other luxury real estate website.

Currency conversion, language translation in 14 languages, and strong traffic set SothebysRealty.com apart.

Once a home is showcased on SothebysRealty.com, it is exclusively distributed to more than 100 Sotheby?s International Realty affiliate websites around the world as well as the websites of our global media partners, including WSJ.com, MansionGlobal.com, JamesEdition.com, LuxuryEstate.com, and more.

Email Market ing & Social Media Exposure Your property will be introduced to the local brokerage community, Sotheby's International Realty affiliates, and Aphrodite's sphere of influence through a targeted email and social media campaign on Instagram, Facebook, and Pinterest. The campaign will leverage the exceptional photography and video assets as well as compelling copy and property details.

Exclusive Broker Event To allow the local brokerage community the opportunity to view the property, Aphrodite will invite top producing agents in the MetroWest and Boston to attend a first-look tour of the property.

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Designed Email Invitation

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Broker Open House

Sot heby's Int ernat ional Realt y Affiliat e Out reach With 1,100 offices located in 84 countries and territories, the reach of Sotheby's International Realty is incomparable. We select a strategic list of Sotheby's International Realty affiliates both nationally and internationally in key feeder markets to mail a property brochure with accompanying cover letter outlining this unique opportunity for their buyers.

PHASE 3 | ON GOIN G ADVERTISIN G EFFORTS Digit al | Impressions Campaign The impressions program is a customized banner advertising program with guaranteed impressions and click-throughs. Through beautifully detailed property photos, your ad can be customized to showcase your property?s unique selling features, allowing you to target by country, region, state, and city. Three-month campaign duration.

Digit al | Juwai Juwai.com is the largest and most authoritative source for global property in Chinese, with over 2.5 million property listings spanning 89 countries. To reach ultra high net worth Chinese consumers, launch a 6-month digital campaign.

Digit al | WSJ and Mansion Global Feat ured Propert y Upgrade WSJ Featured Property Upgrades places your listings at the top of WSJ.com/ MansionGlobal.com search results in the town where the property is located. One-month campaign duration.

Print + Digit al | Print Ad + Robb Report Real Est at e Media Bar Leverage Sotheby's International Realty's cooperative advertising program with a placement in the brand's full page ad. Includes bonus digital real estate media bar placement on the Robb Report website.

Print + Digit al | NYT Takeover Tabloid insert devoted to Sotheby?s International Realty and delivered to high-net worth neighborhoods in the New York Metro Area. Includes digital promotion on NYTimes.com and a digital flip book.

Print + Digit al | Bloomberg Market s + Bloomberg.com Leverage the Sotheby's International Realty's cooperative advertising program with a placement in the brand's two-page ad. Includes bonus 100K impressions campaign on Bloomberg.com.

Print | The Wall St reet Journal Leverage the Sotheby's International Realty's cooperative advertising program with a placement in the brand's full-page ad.

Print | Condé Nast e Inspire the decisions and feed the fantasies of your potential buyers with a full-page, full-color ad in one or more of the Condé Nast Luxury Group magazine's such as Architectural Digest, Golf Digest, and Vogue.

Print | Local Publicat ions Reach local audiences by placing an advertisement in sought-after publications such as Boston Magazine, Boston Common, Modern Luxury's Interiors, Boston Design Guide, and Wellesley Weston Magazine.

Significant Sales

5 Radcliffe Road, West on | $5,295,000 | Seller

136 West on Road, Lincoln | $2,480,000 | Seller

91 Shady Hill Road, West on | $2,450,000 | Seller

1186 Shadyside Avenue, Concord | $1,250,000 | Seller

667 Wellesley St reet , West on | $3,800,000 | Seller

Brilliant Photography & Video The art of marketing your home begins with brilliant photography and videography. Our goal is to make buyers feel emotionally connected to a property before they even step through the front door. To elevate the consumer experience, we also offer drone photography, 3D virtual reality tours and detailed floor plans.

Exclusive Partnerships, Superior Exposure The exposure and worldwide reach of our listings sets us apart.

We partner with media powerhouses to introduce your home to discerning audiences worldwide. We complement those efforts with targeted digital and print advertising plans that are often exclusive to Sotheby?s International Realty. In addition to your home being showcased on SothebysRealty.com, it will also be marketed on more than 100 local Sotheby?s International Realty® websites.

Website Exposure Every property we represent will be displayed on our localized website, GibsonSothebysRealty.com. In addition, properties will be featured on SothebysRealty.com. Recently enhanced, SothebysRealty.com is now in 14 languages/ dialects ? engages millions of buyers to immerse themselves in your home via high-resolution photography, 3D virtual reality tours and ultra high-definition videography. Listings from around the globe can be accessed seamlessly on any device and mobile users can directly text a sales associate from any listing page.

Half of all site traffic comes from outside the United States, showing the true global reach of our listings.

Property Distribution The exposure and worldwide reach of our listings is a crucial piece of what sets us apart from the rest of the industry. Our global media partners include the most authoritative news, lifestyle, and financial voices, as well as real estate-centric websites. Once a home is showcased on sothebysrealty.com, it is exclusively distributed to more than 100 Sotheby?s International Realty affiliate websites around the world.

We...

Leverage our brand?s heritage and sophistication.

Connect with affluent consumers who share our vision.

Go above and beyond to meet clients?needs.

Offer the only true, worldwide luxury real estate network.

Partner with leading media to obtain the best exposure.

Provide unparalleled reach to qualified buyers and sellers.

Showcase every listing with the highest quality production.

Utilize the latest technology for even greater impact.

Deliver a singular client experience.

DOIN G M ORE IS OUR DISTIN CTION .

© 2025 Sotheby?s International Realty. All Rights Reserved. Sotheby?s International Realty® is a registered trademark and used with permission. Each Sotheby?s International Realty office is independently owned and operated, except those operated by Sotheby?s International Realty, Inc. This material is based upon information which we consider reliable but because it has been supplied by third parties, we cannot represent that it is accurate or complete and it should not be relied upon as such. All offerings are subject to errors, omissions, changes including price or withdrawal without notice. If your property is listed with a real estate broker, please disregard. It is not our intention to solicit the offerings of other real estate brokers. We are happy to work with them and cooperate fully. Equal Housing Opportunity.