
2 minute read
What SetsUsApart
01 | LEGACY
Sotheby?s has been uniting collectors with world-class works of art since 1744 In 1976, Sotheby's expanded into real estate, leveraging the knowledge, connections, expertise, and rich history of more than 200 years
02 | BRAND
Sotheby?s is a rare brand that instantly evokes quality, service and an appreciation of truly valuable items. These qualities are reflected in each home that we represent. Every Gibson Sotheby's International Realty listing deserves that same level of excellence and expertise this remarkable brand demands. To quote one customer, "When I see a Sotheby's International Realty sign on a home,I know that property is special "
03 | PEOPLE
Our associates, staff and partners contribute to the success of our clients every day. Our real estate agents seek to build a relationship that goes beyond the transaction and strive to become a trusted advisor to navigate the markets and update your portfolio's value over the years. Our support specialists help our agents do their jobs best by supplying and training them with the most up to date tools available
04 | NETWORK
Gibson Sotheby?s International Realty has 27 offices and over 450 agents across Eastern Massachusetts We serve as the largest independently owned real estate company in Massachusetts. When a property is represented by our firm, it is presented to a highly qualified global clientele through exclusive channels and relationships, including Sotheby?s International Realty?s® network of 1,075 residential real estate offices throughout 81 countries and territories. Our vast connections allow us to seamlessly market properties to prospective buyers across the globe
05 | MARKETING
To maximize property exposure, Gibson Sotheby?s International Realty?s in-house team of marketing experts works closely with our agents to form strategic marketing plans that showcase your property through a local, national and global lens Our services include professional photography and videography, public relations, custom brochures, targeted social advertising and email campaigns, as well as unrivaled digital exposure through over a dozen global media partners,such as the Wall Street Journal and New York Times.
06 | REACH
The key to achieving the highest price and best experience is to target the most qualified buyers anywhere in the world With an outstanding brand, a robust marketing plan and a strong network, we have an unparalleled reach to qualified home buyers Gibson Sotheby?s International Realty agents are able to tailor their plans to target an array of unique buyer profiles From a local perspective, Gibson Sotheby's International Realty's 27 office presence in the varied urban,suburban and coastal markets gives our listings additional reach.
07 | STANDARDS
Our property marketing is developed with the highest standards in mind High-resolution imagery, eloquent description writing and impeccable presentation are essential to every Gibson Sotheby?s International Realty listing.
08 | SERVICE
Gibson Sotheby?s International Realty agents offer white glove service from beginning to end, no matter the price point,establishing long-lasting relationships with their clients
09 | TRACK RECORD
Founded in Boston?s South End in 1962, Gibson Sotheby?s International Realty has since grown to become the premier provider in luxury real estate across Boston, Greater Boston, MetroWest, the North Shore, South Shore, South Coast, and Cape Cod Gibson Sotheby?s International Realty is the #1Massachusetts Based Firm by Sales Volume and has the highest average sale price of the top 5 firms in Massachusetts *
10 | EXPERIENCE
All prior points combine to create an outstanding, seamless client experience. For centuries, the Sotheby?s brand has grown and excelled due to its respect for tradition and focus on innovation Gibson Sotheby?s International Realty not only meets these expectations, but raises the bar.
*Source: MLS Pin,January 1,2022 ? July 31,2022 - SF,CC,MFand Land