62 Carisbrooke Road | Marketing Report

MA RKETING REPORT 62 CARISBROOKE ROAD WELLESLEY, MA 02481 Prepared By DEBI BENOIT SENIOR VICE PRESIDENT Debi.Benoit@GibsonSIR.com 617.962.9292

P RI NT MARKETING HIGHLIGHTS 62 CA RISBROOKE ROAD DEBI BENOIT SENIOR VICE PRESIDENT

ADVE RTI S EMENT(S) IN WELLESLEY W ESTO N MAGAZINE •

Featured in the Winter 2020 edition in Debi Benoit's spread and Gibson Sotheby's International Realty's company spread • WellesleyWeston Magazine is mailed to every single household and business in Wellesley and Weston, reaching an affluent and well educated audience

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WELLESLEY TEAM FOR 14 CONSECUTIVE YEARS

2019

2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018

ASSOCIATES

Emily Farrar | Kayla Ober | Louisa Del Rio

WELLESLEY’S #1 TEAM Whether you’re buying or selling, you need real estate brokers who know the market and get results.

That’s The Wellesley Collaborative — the talented power players whose expertise you can trust!

Debi Benoit, Chelsea Robinson and Lara O’Rourke have already sold more than $200 million in luxury sales so far in 2020. Add in 50+ years of combined experience plus a commitment to confidentiality and attentive personal service, it’s no wonder The Wellesley Collaborative is #1.

Debi, Chelsea and Lara know real estate.

Debi Benoit

617.962.9292 Debi.Benoit@GibsonSIR.com

Chelsea Robinson

617.686.4110 Chelsea.Robinson@GibsonSIR.com

62 Carisbroke Road Wellesley | $7,500,000

206 Claybrook Road Dover | $6,500,000

44 Sabrina Road Wellesley | $4,250,000

16 Tanglewood Road Wellesley | $3,575,000

97 Arnold Road Wellesley | $3,250,000

26 Eisenhower Circle Wellesley | $1,325,000

3 Bacon Street Wellesley | $1,195,000

1 Glen Oak Drive #1 Wayland | $1,195,000

PENDING 17 Clark Road Wellesley | $4,475,000

PENDING 152 Lowell Road Wellesley | $4,095,000

PENDING 11 Apian Drive Wellesley | $1,999,000

PENDING 19 Shelley Road Wellesley | $1,695,000

PENDING 4 Nolte Circle #4 Weston | $1,350,000

PENDING 32 Pine Ridge Road Wellesley | $1,150,000

SOLD 209 Cliff Road Wellesley | $8,750,000

SOLD 103 Livingston Road Wellesley | $7,375,000

SOLD 60 White Oak Road Wellesley | $4,795,000

SOLD 109 Edmunds Road Wellesley | $3,825,000

SOLD 2 Springdale Avenue Wellesley | $3,250,000

SOLD 17 Garden Road Wellesley | $2,950,000

SOLD 27 Livermore Road Wellesley | $2,790,000

SOLD 94 Edmunds Road Wellesley | $2,694,000

SOLD 42 Chestnut Street Wellesley | $2,345,325

SOLD 4 Beebe Way Wellesley | $2,125,000

SOLD 52 Wareland Road Wellesley | $2,000,000

Lara O’Rourke

617.852.7018 Lara.ORourke @GibsonSIR.com

THE WELLESLEY COLLABORATIVE — THE REAL DEAL IN REAL ESTATE.

54 Central Street Wellesley, MA 02482 | Local Expertise, Global Reach | GibsonSothebysRealty.com Each office is independently owned and operated.

209 CL IF F ROAD

441 GL E N ROAD

62 CARISBROOKE ROAD

WELLESLEY

WESTWOOD

SOLD | $8,750,000 7 Beds | 6F 3H Baths | 9,842 Sq. Ft.

WELLESLEY

SOLD | $7,700,000 5 Beds | 6F 2H Baths | 11,018 Sq. Ft.

WESTON

$7,500,000 6 Beds | 5F 3H Baths | 6,688 Sq. Ft.

$6,500,000 5 Beds | 5F 2H Baths | 10,602 Sq. Ft.

Debi Benoit | 617.962.9292

Amy Mizner | 617.851.4909

Debi Benoit | 617.962.9292

Jamie Grossman | 617.519.5333

WELLESLEY

WELLESLEY 118 ABBOTT ROAD

145 PINE STRE E T

DOVER

NEEDHAM

$3,095,000 6 Beds | 5F 1H Baths | 6,939 Sq. Ft.

SOLD | $2,699,000 5 Beds | 3F 2H Baths | 4,142 Sq. Ft.

UNDER AGREEMENT | $1,925,000 5 Beds | 4F 1H Baths | 4,356 Sq. Ft.

$1,799,999 6 Beds | 4F 1H Baths | 4,655 Sq. Ft.

Susan Morris | 617.650.7784

Laura Keene | 781.608.1802 Terri Godley | 617.686.0678

Betsy Hargreaves | 508.243.8082

Team Pearlstein | 781.603.6472

189 CL IF F ROAD

SUDBURY

We've Raised the Bar

9 STONE GATE L ANE

NEEDHAM

ACTON

72 P OND STRE E T

WAY L A N D

12 HUCKL E BE RRY L ANE

63 WOODL E DGE ROAD

12 BRE E ZY P OINT ROAD

3 PINE RIDGE ROAD

$1,685,000 6 Beds | 5F 1H Baths | 5,109 Sq. Ft.

$1,679,000 5 Beds | 5F 1H Baths | 4,384 Sq. Ft.

$1,621,000 4 Beds | 4F 2H Baths | 4,308 Sq. Ft.

SOLD | $1,330,000 4 Beds | 3F 1H Baths | 3,216 Sq. Ft.

Elise Siebert | 781.424.9324

M3 Group | 781.424.3527

Jennifer Cunningham | 508.439.2380

Peter Hill | 508.353.9721

So far this year in the MetroWest, we have helped 220 clients with their moves, sold the two most expensive homes in the region and have an Average Sale Price that is 33 percent higher than the nearest top-tier firm. For buying and selling the exceptional in the MetroWest, there is only Gibson Sotheby's International Realty.

153 Newton Street, Weston

$8,250,000 | 6 Beds | 8 Full & 3 Half Baths | 18,235 Square Feet Sheryl Simon | 781.910.3405 Source: MLSpin, 2020. Sotheby’s International Realty® and the Sotheby’s International Realty Logo are service marks licensed to Sotheby’s International Realty Affiliates LLC and used with permission. Gibson Sotheby's International Realty fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated.

Print Marketing Highlights

37 OL D CONNE CTICUT PATH

18 WINDS OR ROAD

DOVER

WELLESLEY 39 MAYO ROAD

37 HOPE WE L L FARM ROAD

$1,285,000 4 Beds | 3F 2H Baths | 6,402 Sq. Ft.

WAY L A N D

$1,225,000 5 Beds | 3F 1H Baths | 3,522 Sq. Ft.

SOLD | $1,000,000 3 Beds | 2F 1H Baths | 1,725 Sq. Ft.

$950,000 3 Beds | 2F 2H Baths | 3,024 Sq. Ft.

Annie Bauman | 617.510.4994

Jean Piazza | 781.718.7655

Parker & Sammut | 781.626.0387

Eileen Balicki | 617.686.3639

View our Full Collection of Exclusive Listings at GibsonSothebysRealty.com

N AT I C K

B RO C HURE •

Customized 12-page booklet highlighting elements of the home, photography, and floor plans • Distributed at showings and open houses to potential buyers • Digital flipbook version distributed via email — Reads:106, Impressions: 174, Clicks: 22, Readers from: USA, Australia, and Brazil

Print Marketing Highlights

DI G I TA L MA RKETING HIGHLIGHTS 62 CA RISBROOKE ROAD DEBI BENOIT SENIOR VICE PRESIDENT

O N L INE P RES ENC E •

62 Carisbrooke Road is displayed on both SothebysRealty.com and GibsonSothebysRealty.com • Web views: 13,1166 • Top geographic locations: Wellesley, Boston, Weston, Needham, Cambridge, New York, Chicago

Digital Marketing Highlights

O N L INE P ROP ERT Y D ISTRIBUTION •

In addition to being distributed to over 100 Sotheby's International Realty affiliates around the world, 62 Carisbrooke Road is shared with our global property marketing partners comprised of the most authoritative news, lifestyle, and financial voices, as well as real estate-centric websites

Print Marketing Highlights

E MAIL MA RKETI NG • •

Introductory email blast sent to Gibson Sotheby's International Realty's agents, MetroWest brokers, and Metro-Boston brokers (2.5K recipients total) — Sent August 27 Featured in Gibson Sotheby's International Realty's themed 'Collections' email blast, sent to 20K subscribers consisting of brokers, industry professionals, and consumers across Eastern Massachusetts. The theme was 'Elegantly Revamped Historic Homes' — Sent September 11

Digital Marketing Highlights

O RGA NIC SOCI A L M ED IA •

Featured the property as "Home of the Week" on our company social media channels: Facebook, Instagram, LinkedIn — Week of September 8 • Property featured as Facebook and LinkedIn cover photos for one week and promoted via a social media post in our Instagram feed

Digital Marketing Highlights

O RGA NIC SOCI A L M ED IA CONT. •

Featured by Jameson Sotheby's International Realty on the company's social media channels, as part of our Affiliate of the Month campaign: Instagram, Facebook — September 15 • Jameson SIR is based in Chicago with 6 offices throughout Illinois

Digital Marketing Highlights

E DITORI A L COV ERAGE •

Featured in Boston magazine's digital property roundup: Massachusetts Homes for Sale with Great Home Offices — September 11 • BostonMagazine.com earns approximately 338,695 Unique Viewers Per Month 10 Massachusetts Homes for Sale with Great Home Offices

MAGAZINE • NEWSLETTERS

10 Massachusetts Homes for Sale with Great Home Offices Built-in desks and sunny offices galore.

by SOFIA RIVERA

·

9/11/2020, 11:09 a.m.

1 Old Farm Road, Berkley Price: $8,499,000 Size: 10,000 square feet Bedrooms: 7 Baths: 8

Digital Marketing Highlights

OVERV I EW AND NEXT STEPS 62 CA RISBROOKE ROAD DEBI BENOIT SENIOR VICE PRESIDENT

PR E-M LS P R E PA R AT IO NS

MISC E LLAN EO US

ɔ Professional interior and exterior photography and drone footage ɔ Professional floor plans ɔ Professional property video

ɔ Submitted to be considered for placement on Sotheby's International Realty’s social media channels and in premium editorial media outlets ɔ Properties can be submitted once and submissions are held indefinitely

PR I N T MA R KE T IN G ɔ Featured in WellesleyWeston Magazine ɔ Debi Benoit's two-page spread ɔ GSIR's company two-page spread ɔ Custom 12-page brochure ɔ Print and digital flipbook

D I G I TA L M A R KE T IN G ɔ Featured on SIR.com & GSIR.com ɔ Syndicated on all major real estate sites (40+) ɔ ‘Introducing’ email blast ɔ Featured in 'Collections' email blast ɔ Featured on GSIR social media channels ɔ Home of the Week ɔ Featured on Jameson SIR's social media channels ɔ Affiliate of the Month takeover ɔ Featured in Boston Magazine digital property round up ɔ 'Homes for Sale with Great Home Offices'

D E BI B E NOI T Senior Vice President Debi.Benoit@GibsonSIR.com 617.962.9292

Overview and Next Steps

N E XT ST E PS ɒ Renew pitching efforts for potential local or regional editorial coverage (earned / unpaid, not guaranteed) ɒ Feature property in rotating jumbo images on GibsonSothebysRealty.com homepage ɒ To be included in LIV Sotheby's International Realty's upcoming edition of LIV Magazine, in the "Distinctive Properties Around the World" section ɒ LIV SIR is based in Denver with 22 offices throughout Colorado ɒ Include property in Affiliate of the Month campaign in November with Realogics Sotheby's International Realty (based in Seattle) ɒ To be featured again in a standalone post on Gibson Sotheby's International Realty's social media channels (Facebook, Instagram, LinkedIn) ɒ To be included in another upcoming Collections email blast

LOCA L KNOWLED GE. GLOBAL REACH.

DEBI BENOIT SENIOR VICE PRESIDENT Debi.Benoit@GibsonSIR.com 617.962.9292