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58 State Street _ Marketing Report (1)

Page 1


DIGITAL MARKETING HIGHLIGHTS

OnlinePropertyDistribution

- In addition to being distributed to over 100 Sotheby's International Realty®affiliates around the world,the property is shared with our global property marketing partners comprised of the most authoritative news,lifestyle,and financial voices,as well as real estate-centric websites

OnlinePresence

- Property is displayed on both sothebysrealty.com and gibsonsothebysrealty.com

- Web Views: 13,485

- Top Geographic Locations: New York,NY; Brooklyn,NY; Port Charlotte,FL; Manchester, NH; Bronx,NY; Orange,NJ; Boston,MA; Sandown,NH; Portsmouth,NH; Stamford,CT

DIGITAL MARKETING HIGHLIGHTS

EmailMarketing

- Announced to Gibson Sotheby's International Realty agents and the local brokerage community via email campaign ? 04/ 29/ 2026

- Announced to external New Hampshire and Massachusetts agents via email - 04/ 30/ 2026

- Announced to Jenn Madden's personal sphere of influence ? 04/ 28/ 2026

DIGITAL MARKETING HIGHLIGHTS

OrganicSocialMedia

- Featured on Gibson Sotheby's International Realty's Facebook,Instagram,and LinkedIn as the Extraordinary Property of the Day ? 04/ 29/ 2026

Analytics:

Instagram

1,133 views

596 accounts reached

29 likes,5 comments,3 reposts,4 shares

Facebook

863 views

473 viewers

13 interactions,11link clicks

LinkedIn

79 impressions

2 clicks

DIGITAL MARKETING HIGHLIGHTS

DigitalFlipBook

- A digital flip book version of the property brochure giving prospective buyers instant access from anywhere

- Expands beyond the printed format with additional photography and extended property details

DIGITAL MARKETING HIGHLIGHTS

Boost

Advertisement

- Ran a 21-day boosted campaign targeting Boston,MetroWest,and New York - Launched 04/ 29/ 2026

- 93,568 Ad Views - 1,963 Clicks

- Ran a 21-day boosted video campaign targeting New York zip codes - Launched 06/ 02/ 2026

- 49,990 Ad Views

- 1,435 Clicks

- 16,679 Video Plays

- 7 Day Digital Ads

- Two Days on New Hampshire Section,Three Days on Business Section,Two Days on Real Estate Section

- New Hampshire Section - 5,972 Impressions

- Business Section - 19,051Impressions

- Real Estate Section - 615 Impressions

DIGITAL ADVERTISING HIGHLIGHTS

NewEnglandRealEstateJournal

- 30-day digital ad

- 9,823 impressions

- 13 clicks

PRINT MARKETING HIGHLIGHTS

HardcoverPhotoBook

- A meticulously crafted hardcover photo book showcasing the property through high-resolution imagery,highlighting architectural details,and premium finishes

PRINT MARKETING HIGHLIGHTS

PropertyBrochures

- Customized 12-page brochure highlighting key property details and photography

- Distributed to potential buyers at private showings

PRINT ADVERTISING HIGHLIGHTS

NewYorkTimesTakeover

- The NYTTakeover is a tabloid-style insert devoted exclusively to Sotheby?s International Realty,with 160,000+ copies distributed to high-net-worth neighborhoods throughout the New York Metro area Includes Digital Promotion on NYTimes com & Digital Flip Book

- Publication date: Sunday,May 17th

- 160,000+ copies distributed throughout the New York Metro area

PRINT ADVERTISING

HIGHLIGHTS

BostonGlobePrint Advertisement

- Featured in Gibson Sotheby's International Realty's full-page advertisement

- Publication date: May 10th

- Second Publication date: June 14th

- 90,000 copies distributed throughout Eastern Massachusetts,Southern New Hampshire,Southern Maine,Rhode Island,Connecticut,and parts of Vermont

PRINT MARKETING HIGHLIGHTS

WindowDisplay

- Prominently featured in several Gibson Sotheby's International Realty Massachusetts office window displays ? capturing optimal foot traffic.

Turn static files into dynamic content formats.

Create a flipbook
58 State Street _ Marketing Report (1) by Gibson Sotheby's International Realty - Issuu