Exceptional Properties Deserve the Finest Representation
20 6 HORSE PON D ROAD SUDBURY, M A 0 1776 Presented For: Cemil & Chelsea Benli Presented By: Elise Siebert
Elise Siebert Elise.Siebert@GibsonSIR.com 781.424.9324 EliseSiebert.com 420A Boston Post Road Sudbury, MA 01776
Elise Siebert specializes in representing buyers and sellers of residential properties throughout MetroWest. While she primarily focusing on the towns of Sudbury, Wayland, Weston, Concord, and Natick, Elise?s real estate experience reaches far beyond those towns. Elise?s real estate career started in 2005 in Charleston, South Carolina, where she was an award-winning Realtor for five years before moving with her husband and their two children to Sudbury, Massachusetts. With over 18 years of experience, Elise?s deep understanding of location, design and quality of properties allow her clients to feel confident and knowledgeable about their investment choices. She is totally in-step with the local market, so whether she is pricing a home for sale or calculating an offer price. Elise?s clients can always rely on her extensive market knowledge. Each time Elise partners with a client, she strives to offer a seamless, professional experience. Her insightful, thorough, and thoughtful approach provides clients with the maximum amount of information to enable them to make the best real estate decision. Most recently, Elise was featured in Boston Common Magazine "Dynamic Women" edition and has been awarded "Who's Who in Boston Real Estate" for the last 5 consecutive years. She is the # 1 Sudbury Agent at Gibson Sotheby?s International Realty.
Client Testimonials "Elise flawlessly managed the sale of our previous home and purchase of our new home; she went above and beyond to ensure both transactions were executed smoothly from start to finish. Elise is extremely knowledgeable about local markets, in particular Sudbury, and provided invaluable insight for both of our transactions. We highly recommend Elise as a fantastic Realtor and now friend!" - Kelly and Pat rick D.
"Having bought and sold a number of homes, I have come to appreciate how much your realtor can do to make it an easier and more manageable experience. In this regard, Elise is clearly at the top of her game and one of the best I have ever worked with. I would strongly recommend her to a friend or family member. Elise, thanks for all you did that was part of your job and all you did that was extra!!" - Hanley B.
"Elise, thank you for all the time, energy and patience you spent helping us find and sell our houses. Your positive attitude kept us going when we were down and your speed and tenacity at getting the job done was inspiring. You are our "person of the year" and we are forever grateful that we got to work with you! Thank you for everything - we couldn't have done it without you!" - Jackie and Chris M.
"I am so glad that I switched from my previous agent to you, Elise. After I started working with you, the first thing I noticed was that I could finally trust my agent. The communication was easy and clear and everything came together quickly once you started working on putting my house back on the market. Everything was done professionally, meeting or exceeding my expectations. I appreciate that you kept me constantly updated so I always knew what to expect. Your judgment is superb. Being able to work with you made all the difference. I would not hesitate to recommend you to everyone and I look forward to working with you again in the future." -Aarcus K.
?We can?t say enough great things about Elise. She?s truly a miracle worker! Thanks to Elise, my husband Michael and I found our dream home. Plus, Elise sold our home in 11 days! She definitely deserves a five star rating!? -Mimi & Michael W., Sudbury
?Buying a house is a big decision; and something that many of us only do a few times in a lifetime. For that reason, having the right Realtor to hold your hand through the process is so critical. Enter: Elise Siebert. Elise is far from your ?typical? Realtor. She consistently goes above and beyond ? from taking the time to really understand what you want from a home, to delivering ahead of the market based on her deep network, to ensuring you?re on track throughout the sales process. We are so fortunate to have worked with Elise and highly recommend her to anyone that is looking for added value. In a competitive market with many factors to consider, you want the edge!? -Anna & Tim L., Sudbury
Don?t just get it on the market. Get it the attention it deserves. To maximize property exposure, your listing agent will work closely with our team of marketing experts to form a thoughtful strategy that showcases your home through a local, national and global lens.
The following outlines a comprehensive overview of marketing possibilities available to you through Gibson Sotheby?s International Realty.
Marketing Overview Print Marketing PRIN T COLLATERAL Gibson Sotheby?s International Realty offers a variety of print marketing options that highlight key features of your home and generate exposure ? including pieces to share with prospective buyers and targeted mailers.
- Custom multi-page brochures - Brochure inserts (i.e. floor plans, improvement sheets, etc.) - Direct-mail postcards - Office window displays
PRIN T ADVERTISIN G Gibson Sotheby?s International Realty partners with an array of regional and national publications allowing agents to place both print and digital advertisements with preferred pricing. Your home could potentially appear in the following newspapers/ magazines:
- Boston Homes
- South Shore Real Estate Insert
- Harvard Magazine
- Dorchester Reporter
- The Cricket
- North Shore Magazine
- Cambridge Chronicle
- Boston Magazine
- New York Times
- Hometown Weekly
- Wellesley Weston Magazine
- Wall Street Journal
Digital Marketing EM AIL M ARKETIN G Gibson Sotheby?s International Realty provides a selection of tailored email campaigns to promote your property to a variety of audiences.
- Email blasts to your listing agent?s sphere of influence - Email blasts to Gibson Sotheby?s International Realty?s agent network and local brokers
SOCIAL M EDIA M ARKETIN G Through targeted social media advertising, we have the potential to capture an extended audience outside of our own network. Gibson Sotheby?s International Realty offers a variety of social media tools to further promote a property ? designed to generate leads, create awareness, and drive web traffic.
PROPERTY WEBSITE Gibson Sotheby?s International Realty will provide a property website that highlights property details and digital marketing assets such as photography, video, Matterport 3D virtual tour, and floor plans.
DIGITAL ADVERTISIN G Gibson Sotheby?s International Realty partners with a variety of digital advertising outlets that offer diverse campaigns to strategically market your property across the web ? targeting local, national, and/ or international audiences.
ON LIN E PRESEN CE Your home will be displayed on SothebysRealty.com and GibsonSothebysRealty.com. In addition, the property will be distributed to over 100 Sotheby?s International Realty affiliates around the world and shared with our global property marketing partners comprised of the most authoritative news, lifestyle, and financial voices, as well as real estate-centric websites.
- Boston.com
- FinancialTimes.com
- Zillow.com
- Realtor.com
- LP-LuxuryProperties.com
- Juwai.com
- WSJ.com
- HomeFind.com
- IHT.com
- NYTimes.com
- Trulia.com
- & many more
Additional Awareness Efforts PUBLIC RELATION S For our most significant and newsworthy properties, Gibson Sotheby?s International Realty?s in-house public relations department will leverage strategic media outreach efforts for local, national and international exposure. Notable listings can take center stage in an array of print and digital publications, capturing a wide audience.
OUR N ETWORK When your home is represented by Gibson Sotheby?s International Realty, it benefits from our well-connected network of 450+ local agents as well as our robust global network. Through personal outreach via office meetings, emails and calls, your property will be marketed to our agents and their highly qualified global clientele who know and trust the Sotheby?s International Realty brand.
Proposed Marketing Plan 206 Horse Pond Road Initial Preparation of Property TIM IN G: PRE-M LS LAUN CH - Install ?For Sale?signage on property, if permitted - Professional photography - Property video and/ or 3D Matterport virtual tour - Professional floor plans - Create and finalize print collateral (i.e. brochures, inserts, etc.)
Property Launch TIM IN G: WEEK OF LAUN CH IN M LS - Submit property to MLSPin to reach the brokerage community - Feature property on SothebysRealty.com and GibsonSothebysRealty.com - Property will be distributed to our global property marketing partners, comprised of the most authoritative news, lifestyle and financial voices such as Realtor.com, Zillow, NYTimes.com, WSJ.com, etc. - Listing agent to share the property via email and calls to personal sphere of influence - Announce the listing to GSIR?s agent network and the local brokerage community via email blast - Send a direct-mail postcard to a targeted list of potential buyers, introducing the property - Launch a paid social media campaign targeting consumers within a 15-mile radius of the property
Ongoing Marketing Efforts TIM IN G: POST M LS LAUN CH - Feature property in office window displays to capture optimal foot traffic - Showcase the property across Gibson Sotheby?s International Realty?s social media channels ? Facebook, Instagram, and LinkedIn with a combined reach of 15K followers - Continue to feature property in various email campaigns - Consider placing a print and/ or digital advertisement to increase exposure within a target demographic
I N T ROD U CT I ON
Clients around Massachusetts turn to Gibson Sotheby's International Realty after considering one key question: "Who can do the most for me?" For most clients, their home is their most valuable possession. We ensure it receives the expertise that it deserves. Our goals are to help you achieve the highest price and to have the best client service experience.
Our Story Our local heritage began in 1962, when Betty Gibson, esteemed South End local and our pioneering founder, established our flagship office in Boston?s South End neighborhood. Gibson was instrumental in developing the growth and desirability of not only the South End, but the city of Boston as a whole. Today, Gibson Sotheby?s International Realty is Massachusetts' leading independently owned brokerage with 26 offices and more than 450 associates throughout Boston, Greater Boston, MetroWest, the North Shore, South Shore, South Coast and Cape Cod. Specializing in residential sales and rentals at all price points, our team offers a world of advantages to our clients? including a heritage of hyper-local expertise, a reputation for delivering white-glove service, and numerous tools and resources that empower you to meet your goals.
Globally Connected Sotheby?s International Realty® is the only truly global real estate brand, with a network of residential brokerage companies in more than 81 countries and territories. Through our personal relationships, our sellers reach a highly qualified global clientele.
Our Brand, Your Advantage The Sotheby?s International Realty® brand is built on the centuries-long prestige of the world?s preeminent auction house. Our unmatched reputation gives our listings the best-in-class exposure they deserve and it assures buyers they are working with experts they can trust no matter where they are in the world.
A Unique Collaboration The properties represented by our network are exclusively promoted to the affluent clients of Sotheby?s auction house through events, signature publications, digital newsletters, and brand initiatives such as The Collection, which showcases a curation of notable and private listings.
Exceptional Marketing We believe that exceptional properties deserve the finest marketing. To maximize property exposure, our team of marketing experts works closely with our agents to form strategic marketing plans to showcase your property through a local, national and global lens. We leverage digital, public relations, social media, and print to maximize exposure.
Brilliant Photography & Video The art of marketing your home begins with brilliant photography and videography. Our goal is to make buyers feel emotionally connected to a property before they even step through the front door. To elevate the consumer experience, we also offer drone photography, 3D virtual reality tours and detailed floor plans.
Exclusive Partnerships, Superior Exposure The exposure and worldwide reach of our listings sets us apart. We partner with media powerhouses to introduce your home to discerning audiences worldwide. We complement those efforts with targeted digital and print advertising plans that are often exclusive to Sotheby?s International Realty®. In addition to your home being showcased on sothebysrealty.com, it will also be marketed on more than 100 local Sotheby?s International Realty® websites.
Public Relations As the most profiled luxury real estate brand in the news, Sotheby's International Realty® provides unmatched editorial exposure for notable properties. Our public relations team fosters relationships with leading media outlets to build awareness for our brand, while managing its reputation and to generate exposure for your listings.
2022 ? Press Share of Voice
36% Reach
13% 22%
30% Volume
16% 14%
Source: Meltwater, January 1, 2022 ? June 30, 2022
Gibson_SIR
Social Media We craft exclusive social media content for people passionate about fine living. Our Gibson Sotheby's International Realty channels have more than 15K followers viewing our content on Instagram, YouTube, Facebook, and LinkedIn. Our properties also may enjoy exposure on the Sotheby's International Realty® channels. With a growing number of more than 850K followers viewing our content on Instagram, YouTube, Facebook, TikTok, Pinterest, LinkedIn, Twitter, WeChat and our popular RESIDE® Blog. Sotheby's International Realty's® award-winning YouTube channel has more video views and subscribers than any other real estate brand.
The Power of Digital Every property we represent will be displayed on our localized website, gibsonsothebysrealty.com. In addition, properties will be featured on sothebysrealty.com. Recently enhanced, sothebysrealty.com is now in 14 languages/ dialects and engages millions of buyers to immerse themselves in your home via high-resolution photography, 3D virtual reality tours and ultra high-definition videography. Listings from around the globe can be accessed seamlessly on any device and mobile users can directly text a sales associate from any listing page. Half of all site traffic comes from outside the United States, showing the true global reach of our listings.
Property Syndication The exposure and worldwide reach of our listings is a crucial piece of what sets us apart from the rest of the industry. Our global media partners include the most authoritative news, lifestyle, and financial voices, as well as real estate-centric websites. Once a home is showcased on sothebysrealty.com, it is syndicated to more than 30 international websites that are leaders in their categories and markets, and will also be marketed on more than 100 local Sotheby?s International Realty® websites.
Relocation Services Our relocation and referral specialists are available to support those who are relocating to a new town, state, or country. Through our extended affiliate network, we connected over 1,300 clients with top-tier, trusted real estate agents across the globe in 2022. Referrals are handled with white-glove care to ensure clients receive the level and consistency of service they expect from the Sotheby?s International Realty® brand.
Our Community Impact Gibson Sotheby?s International Realty?s foundation begins with a steadfast commitment to community. We proudly and passionately support dozens of local charitable, community, arts and education organizations through donations, sponsorships, volunteer, mentor, and leadership opportunities. Our love for our neighborhoods is shown in part by support for these and other organizations:
Strength in Numbers Gibson Sotheby's International Realty is the # 1 Massachusetts based firm by sales volume, closing over $3.6 billion in sales in 2022. Despite the ever changing market, our core values and unwavering commitment to our clients remain at the forefront of how we do business.
4 5 0 + AGEN TS | 27 OFFICES $ 3.6 B IN SALES VOLUM E IN 20 2 2
Achieving Top Dollar For Our Clients Gibson Sotheby's International Realty continues to lead the market by securing the highest average sale price.
Gibson Sotheby's International Realty
$ 1,185,726
$1,100,883
Compass
Coldwell Banker
$852,589
William Raveis
$838,036
Berkshire Hathaway Home Services / Robert Paul Properties
$836,189
Source: MLSPin 01/ 01/ 2022 - 12/ 31/ 2022 SF, CC, MF, and Land
$3M ? $5M $5M+
$1M ? $3M
Selling At All Price Points Regardless of price, clients of Gibson Sotheby's International Realty will benefit from the firm's superior marketing, global reach and unmatched expertise.
Source: 2022 Broker Wolf CC, SF, MF, and Land
Sale Prices
< $1M
OU R OFFI C ES
Arlington
Chatham
Newburyport
1010 Massachusetts Avenue
409 Main Street
19 Green Street
Arlington, MA 02476
Chatham, MA 02633
Newburyport, MA 01950
781.648.3500
508.945.0000
978.255.3569
Back Bay
Cohasset
North End | Waterfront
277 Dartmouth Street, 2nd Floor
1 South Main Street
2 Baldwin Place
Boston, MA 02116
Cohasset, MA 02025
Boston, MA 02113
617.375.6900
781.383.8835
617.227.1000
Dennis
Orleans
563 Route 6A
6 Route 6A
Dennis, MA 02638
Orleans, MA 02653
508.385.4944
508.255.6000
Harwich Port
Provincetown
587 Route 28
168 Commercial Street
Harwich Port, MA 02646
Provincetown, MA 02657
508.432.6100
508.487.2430
Hingham
Savin Hill
Cambridge
15 Shipyard Drive 1A
119 Savin Hill Avenue
1008 Massachusetts Avenue
Hingham, MA 02043
Boston, MA 02125
Cambridge, MA 02138
781.749.8833
617.825.0800
Manchester-by-the-Sea
South Dartmouth
1762 Massachusetts Avenue
21 Central Street
384 Elm Street
Cambridge, MA 02140
Manchester, MA 01944
South Dartmouth, MA 02748
617.945.9161
978.526.0243
774.202.7603
Charlestown
Needham
South End
20 City Square
936 Great Plain Avenue
556 Tremont Street
Charlestown, MA 02129
Needham, MA 02492
Boston, MA 02118
617.242.4222
781.444.8383
617.426.6900
Beacon Hill 66 Beacon Street Boston, MA 02108 857.310.5632
Brewster 2404 Main Street Brewster, MA 02631 508.896.5000
617.945.9161
South End
Sudbury
Weston
556 Tremont Street
420A Boston Post Road
544 Boston Post Road
Boston, MA 02118
Sudbury, MA 01776
Weston, MA 02493
617.426.6900
978.443.8484
781.894.8282
South End | Rentals
Wellesley
Westwood
548 Tremont Street
54 Central Street
680 High Street
Boston, MA 02118
Wellesley, MA 02482
Westwood, MA 02090
617.426.6901
781.237.8181
781.329.8008
© 2023 Sotheby?s International Realty. All Rights Reserved. Sotheby?s International Realty® is a registered trademark and used with permission. Each Sotheby?s International Realty office is independently owned and operated, except those operated by Sotheby?s International Realty, Inc. This material is based upon information which we consider reliable but because it has been supplied by third parties, we cannot represent that it is accurate or complete and it should not be relied upon as such. All offerings are subject to errors, omissions, changes including price or withdrawal without notice. If your property is listed with a real estate broker, please disregard. It is not our intention to solicit the offerings of other real estate brokers. We are happy to work with them and cooperate fully. Equal Housing Opportunity.