Development Brochure - Kris + Danielle

Excep tio n al DEVELO PMENT Marketing

Our Approach As the leader in premium real estate, we partner with developers to deploy intuitive technology to deliver a truly personalized, client driven experience.

With professionals in more than 70 countries and territories worldwide, we’re local everywhere, allowing us to walk alongside our clients at every stage of their journey. We know they expect us to be the first and the best in exclusive property. We deliver.

Danielle Bing

Kris Kososki

Danielle.Bing@SothebysRealty.com

Kris.Kososki@GibsonSIR.com

617.680.5425

617.947.9323

OUR TEAM

Danielle Bing Danielle Bing has been in real estate sales since her freshman year at New York University. She worked her way through school and a degree in art as a sales agent at high-end Manhattan real estate agencies. She then came back to Boston and continued working in real estate from a boutique Newbury street office. Working at Sotheby’s International Real estate has been her most prestigious career opportunity. With total dedication

W H AT O U R C L I E N T S A R E S AY I N G

“Danielle has helped me buy and sell many investment properties as well as my personal homes. Her knowledge and expertise has led me to many lucrative investment opportunities. She conducts herself with the utmost professionalism and I implicitly trust that she always has my best interest in mind.”

— Ben Shapiro Developer, Re-investor

to their clientele, Danielle has been able to bring her business to the next level. When you live and breathe your work like Danielle Bing does, success ultimately follows. For Danielle, an 18-year veteran, success comes naturally, not just because she works extremely hard to please her clients; but because she genuinely loves her job. A top producer for the entire company, this native Bostonian has grossed over $50 million in sales at the firm in the last few years. Danielle is possibly the most customer-oriented, work intensive broker in the business. She possesses unmatched dedication and market knowledge in downtown Boston and has extensive experience selling in the affluent suburbs of Boston as well. Buyers enjoy her personable, humorous style and appreciate her honest practical opinions. Sellers too benefit from around-the-clock availability and feel confident in her ability to analyze market changes and trends, then capably advise on pricing, marketing and negotiation strategies. Constant referrals and repeat business are her reward for always going above the call of duty to fulfill her clientele’s needs.

Kris Kososki

“Let us tell you how good we feel working with you. We have always felt reassured when asking you to handle our real estate businesses and even more so when we recommend you to our friends. When talking about you they have had only good things to say about you and about your very professional way of handling their needs. As far we’re concerned, Dominique and I feel that meeting you and working with you has been one of the luckiest serendipities of our lives! You have helped us make so many wise decisions in our property buying and selling undertakings – decisions we could never have made without you. Your rapid analyses and judgments, your ability to provide us with all of the right partners to make our transactions go smoothly; and your faithful support and protection of our best interests has been flawless. You’ve consistently provided us with exactly the right lawyer, banker, accountant, plumber, locksmith and upholsterer we need at any given moment in time! So with a new year beginning, this is a good time to tell you how much we appreciate you. We hope to continue on with the winning relationship we have had with you. You are so much fun to work with as well! And indeed we’ve had

With specialties in the Greater Boston and South Shore market, Kris Kososki possesses over seventeen years

a lot of laughs along the way in addition to some cliff-hangers.”

of real estate expertise. Originally from Michigan, Kris came to Boston for school and fell in love with the city.

— Connie & Dominique Homeowners

Kris’ passion for buying and selling her own investment properties initially led her to her real estate career, to which she brings an extensive background in sales and marketing. Kris’ personal experience with real estate investment and renovation and staging has helped her buyers and sellers make the most informed decisions to maximize their return on investment. Kris prides herself in her passionate and heartfelt drive to serve her clients’ best interests. The satisfaction of her clients is illustrated through her number of repeat buyers and the

“Danielle helped me purchase a multi-family home recently. Her knowledge of the area and her reputation

numerous referrals she receives. Those who work with Kris know her professionalism, unwavering dedication

are impeccable. This property wasn’t even on the market and she networked her way to finding the deal! The

and keen attention to detail are the keys to her success. Today, Kris resides in the coastal town of Hingham

communication throughout the process and attention to detail was great! I would highly recommend her if

with her husband and two children. In her spare time, she enjoys running, cooking and traveling. She supports

you’re looking to buy or sell!”

various non-profit organizations, including The Jimmy Fund and Plan USA.

— Heather Carbone Investor

OUR HISTORY

WHO WE ARE

L o cal E X P E RT I S E

Gibson Sotheby’s International Realty operates out of 23 offices across Eastern Massachusetts and serves as the largest independently-owned real estate company in Boston. Our network of over 350 exceptional Real Estate Advisors sold more than $2.5 billion in property in 2019. However, our greatest point of pride is that our discerning clients come back to us again and again.

350

23

#1

REAL ESTATE ADVISORS

OFFICE LOCATIONS

MASSACHUSETTS BASED FIRM BY SALES VOLUME

G l obal R E ACH Our connection to Sotheby’s International Realty is our unique difference. When a development is represented by Betty Gibson, esteemed South End local and our pioneering founder, established our flagship office in

Gibson Sotheby’s International Realty, it is presented to a highly qualified global clientele through exclusive

Boston’s South End neighborhood in 1962. Gibson was instrumental in developing the growth and

channels and relationships. Our network of 1,000 residential real estate brokerages throughout 71 countries and

desirability of not only the South End, but the city of Boston as a whole. Today, our sales associates

territories makes Gibson Sotheby’s International Realty a truly global brand.

demonstrate the same dedication to the communities they serve and call home. Real estate is a people-centric business, and our engagement and relationships with our clients are of the utmost importance. Our qualified agents speak a variety of foreign languages, have advanced accreditations,

23,000

1,000

71

SALES ASSOCIATES

OFFICES WORLDWIDE

COUNTRIES & TERRITORIES

possess deep knowledge of their local markets, and offer a proven track record of successfully selling fine properties at all price points making them perfectly poised to meet the demands of marketing and selling developments.

REASONS TO WORK WITH US

1

A S A M P L E O F PA ST D E V E LO P M E N TS

2

The Legacy

The Brand

Consistently attaining record-breaking sales over the decades, the Sotheby’s legacy is unlike any other. We are proud to be part of the oldest company in the NYSE, the most prestigious auction house in the world and the authority on the representation of luxury homes.

Sotheby’s is a rare brand that instantly evokes quality, service and an appreciation of truly valuable items.

This positioning allows us to do business with affluent individuals who share in our brand vision and commitment to excellence.

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4

The People

The Network

Our team, staff and partners make our company more successful every day. Our years of expertise allows us to act as highly qualified advisors for both developers and prospective buyers.

Sotheby’s International Realty represents the only true, worldwide real estate network. Thousands of referrals are processed every year through the affiliate offices via events and campaigns created for affiliate office use.

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The Marketing

The Reach

Our local and international marketing is unparalleled.

We partner with leading organizations such as the Wall Street Journal, the New York Times, Architectural Digest and, locally, Boston Magazine to provide not just the most, but the best exposure for our developments and properties.

With an outstanding brand, a robust marketing plan and a strong network comes limitless reach for our developments. Gibson Sotheby’s International Realty ensures that our developments are heavily promoted via all Sotheby’s International Realty marketing channels as well as our local marketing strategies.

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The Standards

The Service

Our marketing strategies are developed with the highest standards in mind. High-resolution imagery, eloquent description writing and impeccable presentation are musts when promoting a development under the Gibson Sotheby’s International Realty brand.

Our high standards are not only marketing-specific.

Gibson Sotheby’s International Realty offers white-glove service from beginning to end, establishing long-lasting relationships with our valued development clients and our participating cooperating brokers.

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The Track Record

The Overall Experience

Gibson Sotheby’s International Realty’s has an impressive track record as a consistnet leader in representing the most prestigious properties in Greater Boston. Our greatest point of pride is that our clients work with us time and time again.

All prior points combine to create one unrivaled, seamless client experience. For hundreds of years, the Sotheby’s brand has grown and succeeded due to its respect for tradition and its focus on innovation.

Gibson Sotheby’s International Realty is no exception.

Our team has worked from start to finish on numerous developments including Gateway Terrace — 133 loft-style homes located in the South End as well as Spencer Lofts — 100 Luxury Lofts in Chelsea. In addition, the Gibson Sotheby’s International Realty team has closed over 1,000 development sales and has experience with everything from boutique buildings to large scale developments.

474 Beacon Street Beacon Hill, Boston

Otello Downtown, Boston

316 Shawmut South End, Boston

Gateway Boston South End, Boston

28-30 Mount Vernon Beacon Hill, Boston

164 & 166 W. Concord South End, Boston

Penny Saving South End, Boston

77 Court Street Newton

Urbanica E-Homes West Roxbury

28-30 Park Dorchester, Boston

1022 Hancock Quincy

La Capella Waterfront, Boston

Piedmont Park Square Bay Village, Boston

Spencer Lofts Chelsea

77 Court Street Newton

6-7 Mount Vernon Beacon Hill, Boston

Laconia Lofts South End, Boston

1022 Hancock Quincy

474 Beacon Street 474 Beacon Street, Boston

A S A M P L E O F PA ST D E V E LO P M E N TS

A S A M P L E O F PA ST D E V E LO P M E N TS

610 Rutherford Ave 610 Rutherford Avenue, Charlestown

Maison Vernon 39-41 Mount Vernon Street, Beacon Hill

22 Units

7 Units

Allele Phase I & II 150 Dorchester Avenue, South Boston

Treadmark 1971-1977 Dorchester Avenue, Dorchester

Point 262 262 Monsignor O’Brien Highway, Cambridge

The Whitwell 32 Derne Street, Beacon Hill

131 Units

32 Homeownership Units | 51 Rentals Units

55 Units

14 Units

A CA S E ST U DY: T H E T R E A D M A R K

A CA S E ST U DY: T H E T R E A D M A R K

Gibson Sotheby’s International Realty led the Marketing & Sales for the Treadmark, located in Dorchester’s Ashmont neighborhood. The project was a mixed-use building containing 32 luxury condos, 51 rental units, 30 garage parking spaces, 5,000 square feet of ground level retail, a common roof deck and green space.

Racer Red For Screen #F04D3D R240 G77 B61 C0 M86 Y81 K0

For Print RED 032 C

Chocolate Brown For Print For Screen 161C #5F3A19 R95 G58 B25 C42 M69 Y94 K49 Branding

TREADMARK

INTRODUCING THE NEW AND IMPROVED MODERN HOMES AT ASHMONT

Direct Mail Campaign

Primary Colors MODERN HOMES AT ASHMONT

FINISHES • LVT floors herringbone pattern in ‘limed gray oak’ in kitchen, living room and bedroom • Porcelain Daltile floors in ‘steel’ in master bath and ‘midnight’ in guest bath • Porcelain Daltile tub and shower surround in ‘off white’ in master bath and ‘Taylor beige’ in guest bath • Benjamin Moore paint colors : titanium, galveston gray and decorator’s white • Barn sliding closet door • Quartz countertops with a waterfall edge and full height backsplash in kitchen • Custom cabinetry in two-tones in kitchen: dark stained oak on base and white gloss on upper • Chrome cabinet hardware

livetreadmark.com | sales@livetreadmark.com Smart, beautiful, functional homes—designed for all.

EXCLUSIVELY MARKETED BY: KERRY DOWLIN & TIM DEIHL 617.817.6602 | 617.817.1813

LIVETREADMARK.COM | SALES@TREADMARK.COM

Social Media Campaign

Development Brochure

Each office is independently owned and operated.

Sotheby’s International Realty and the Sotheby’s International Realty logo are registered (or unregistered) service marks used with permission. Sotheby’s International Realty Affiliates LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office is Independently Owned and Operated. If your property is listed with a real estate broker, please disregard. It is not our intention to solicit the offerings of other real estate brokers. We are happy to work with them and cooperate fully.

Finishing Sheet

P O W E R O F O U R D I G I TA L P R E S E N C E

P O W E R O F O U R D I G I TA L P R E S E N C E

40 Currency Conversions 35M

18 Language Translations

32M Search by Destination and Lifestyle Collections

30M

25M

20M

19M

15M

0

6M Elliman.com

Website Traffic Source: SimilarWeb.com August 2018 - July 2019

11M

Compass.com

5M

EngelVoelkers.com

SothebysRealty.com is the leader in luxury real estate sites. The enhanced editorial approach on the website enables millions of viewers to immerse themselves in a collection of 3D virtual reality tours, ultra high-definition videography, and high-resolution photography. Developments represented by Gibson Sotheby’s International Realty are showcased on SothebysRealty.com and GibsonSothebysRealty.com. In addition, listings are then distributed to over 100 Sotheby’s International Realty affiliate websites around the world, providing maximum exposure for every property.

BerkshireHathawayHS.com

12M 10M

WORLDWIDE PROPERTY DISTRIBUTION

The exposure and worldwide reach of our listings is a crucial piece of what sets us apart from the rest of the industry. Each listing represented by Gibson Sotheby’s International Realty is shared with our global property marketing partners comprised of the most authoritative news, lifestyle, and financial voices, as well as real estate-centric websites.

WORLDWIDE PROPERTY DISTRIBUTION

SOCIAL MEDIA MARKETING

EMAIL MARKETING

Created by Sotheby’s International Realty in partnership with Facebook, Social Ad Engine is a platform that allows agents to easily create campaigns that generate awareness, drive web traffic, or generate leads.

We offer the opportunity for agents to promote listings through targeted Facebook and Instagram advertising campaigns, in addition to static social media posts. Listings are also considered for our Home of the Week and Extraordinary Property campaigns; showcased across our social media platforms including Facebook, Instagram, Twitter, and LinkedIn with a collective 10K+ followers.

We offer the tools for agents to stay in touch with clients past, present and future through dynamic email marketing. Agents can promote featured listings, open houses, new-to-market properties, and related news and events through tailored eNewsletters. To supplement agent’s digital marketing initiatives, Gibson Sotheby’s International Realty distributes a weekly email blast promoting new listings and open houses to an audience of local brokers and consumers.

AN OVERVIEW OF OUR DEVELOPMENT OFFERINGS

Our team understands that each development is unique and therefore our approach is to create a custom strategy that works for the individual needs and goals of each development. Below is an overview of how we may partner together.

Marketing & Public Relations •

Establish a tailored marketing approach including overall strategy, timeline and budget

•

Design and oversee production of promotional materials (e.g., print and digital campaigns, on-site sales signage, etc.)

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Professional photography, floor plans and video as well as guidance on staging of sample units

•

Work alongside a creative/PR agency to develop and release a strategic sales message to local and international broker/client communities

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Leverage our local & global expertise to drive awareness and provide an impactful marketing campaign

•

Provide consistent reporting and metrics

Sales •

Develop a detailed market study and complete pricing analysis

•

Schedule, organize and host local broker/client presentations and events

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Maximize sell-out by implementing active inventory management and pricing strategies

•

•

Establish a set pitch unique to development needs

Utilize the Sotheby’s International Realty marketing platform and services to promote Development in various “feeder” markets

•

Monitor sales progress and manage sales goals and expectations

Legal & Operations •

Review and give recommendations on legal documents such as Reservation Agreements, Registration Form, Co-broker Commission Agreement, Purchase & Sales Agreements

•

Condo Documents and Budget

•

Input and update unit information on the MLS system

•

Provide developer with reports of sales activity which shall contain traffic reports, sources of customers, status of unit sales, etc.

N SAMPLE OF OUR WORK

SAMPLE OF OUR WORK

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Branding

Website

Signage

Social Media

Email Marketing

Direct Mail

Floor Plans

Brochures

Local KNOWLEDGE. Gl obal NETWO R K.

GibsonSothebysRealty.com | Info@GibsonSIR.com