191 Commonwealth Avenue #22_Marketing Proposal - Jeff Simonian and Lois Kunian

MARKETING OVERVIEW and

PROPOSED MARKETING PLAN 191 Commonwealth Avenue, Unit 22 Back Bay, Boston | MA Prepared by: Lois Kunian Je3 Simonian

ABOUT LOIS Her service Lois Kunian has 26 years of experience in Boston real estate and has had tremendous success in representing hundreds of buyers and sellers.

This year, one of her most notable sales was a gorgeous $3.5 million, turn of the century home in Newton with nearly 5000 square feet of living space and a separate gardener's cottage, situated on nearly 1.3 acres. She also sold a 3200 square foot condominium high above the Charles River in Boston for $3 million dollars. As a successful Back Bay broker, Mrs. Kunian understands the value of a sophisticated international brand in the luxury market. "Sotheby's o3ers global exposure and a brand legacy that has taken 260 years to build - that is a perfect Ut for me and my clientele." Mrs. Kunian thinks many of the people who know her will be quite surprised that she has joined a larger Urm. "I have operated a boutique agency on Marlborough Street for 26 years; and independence is very important to me. However, after meeting with Larry Rideout, I could see that Sotheby's fosters that independent mindset in their agents. And they provide the support that we need to be able to build our business."

ABOUT JEFF Je3 Simonian has been in residential sales for eight years, where he spent that time on a highly successful team prior to joining Gibson SothebyĘźs International Realty in 2017. His enthusiasm, hard work and passion have propelled him to be a trusted name for his clients and peers. Above all else, he prides himself on customer service. His hands-on approach provides his clients with a valueadded experience, ensuring personal attention that it is stress-free. Je3 is a native of Shrewsbury, MA and currently resides in The Seaport. A graduate of the University of Massachusetts Dartmouth, he earned his bachelorĘźs degree in marketing. Je3 is a native of Shrewsbury, MA and currently resides in The Seaport. A graduate of the University of Massachusetts Dartmouth, he earned his bachelor's degree in marketing.

We believe that exceptional properties deserve exceptional marketing.

To maximize property exposure, your listing broker will work closely with our team of marketing experts to form a thoughtful strategy that showcases your home through a local, national and global lens.

The following outlines a comprehensive overview of marketing possibilities available to you through Gibson Sotheby’s International Realty.

COMPREHENSIVE MARKETING OVERVIEW Print Marketing Gibson Sothebyʼs International Realty o3ers a variety of print marketing options that highlight key features of your home and generate exposure, including pieces to share with prospective buyers and targeted mailers

• Custom 2 - 8 Page Brochures [Professionally Printed] • Direct Mail Postcards - Introducing • Occe Window Displays Email Marketing Gibson Sothebyʼs International Realty provides several unique email campaigns to promote your property to a variety of audiences.

• Coming Soon/Introducing Email Blast • Public/Broker Open House Email Blast • Monthly eNewsletter • ʻCollectionʼ Email Blast: Promotes New Listings, Open Houses, and Price Adjustments Social Media Marketing Through targeted social media advertising, we have the potential to capture an extended audience outside of our own network. Gibson Sothebyʼs International Realty o3ers a variety of social media opportunities to further promote a property.

• Advertisements on Facebook/Instagram utilizing a mix of photography, drone footage and •

video Facebook/Instagram Campaigns leveraging Social Ad Engine • This is an exclusive tool that Sothebyʼs has created in partnership with Facebook that will best showcase78 Lamberts Lane

• Generate Leads, Awareness, Drive Web Tracc

• Organic Social Media Posts • Agent Social Media Channels • GSIR Social Media Channels – Facebook, Instagram, Twitter, LinkedIn

Advertising Opportunities Gibson Sothebyʼs International Realty partners with an array of regional and national publications allowing agents to place both print and digital advertisements with preferred pricing. Your home could potentially appear in the following newspapers/magazines: Local Magazines

Local Newspapers

National Publications

• Boston Magazine

• The Boston Globe

• New York Times

• Harvard Magazine • Boston Common Magazine

• Boston Homes • South Shore Real Estate Insert • Milton Times

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Wall Street Journal Financial Times Robb Report And More…

Online Distribution Listings are shared on some of the most authoritative news, lifestyle, Unancial, and real estate-centric websites. Your home will appear on the following websites, plus many more: • SothebysRealty.com • Boston.com • Realtor.com

• NewYorkTimes.com • FinancialTimes.com • LP-LuxuryProperties.com

• Trulia.com • Zillow.com • Juwai.com

• WallStreetJournal.com

• HomeFind.com

• IHT.com and more

Community EMorts In addition to private tours and public open houses there may be opportunity to join forces with the local brokerage community to increase exposure of your property and reach potential buyers.

• Broker Caravan Tour

• Luxury Property Tour

• Sponsored Open House

Public Relations We will promote extraordinary listings with unique features to local writers for potential coverage in print and digital publications.

• Highlight notable features of the home • Nominate home for additional exposure across Sothebyʼs International Realtyʼs channels

I N I T I A L P R E PA R AT I O N O F T H E P R O P E R T Y

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Take professional photography, including interior and exterior shots Take professional matterport virtual tour Take professional property video Create and professionally print 4-page brochure Create customized website that all traffic will be driven to and statistics to be periodically shared Lois and Jeff to share the property via email, phone, direct-mail and social media to individual spheres of influence, reaching personal buyers and elite brokerage community

LAUNCH

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Submit property to MLSpin to reach the local brokerage community Feature property in “Monthly” newsletter, which will be shared to both Jeff and Lois’ personal sphere of influence Send “Introducing” email to local brokerage community, as well as the Gibson Sotheby’s International Realty network of 300+ agents

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Highlight property on Gibson Sotheby’s International Realty’s weekly “Collections” email blast, promoting the property to nearly 6,500 consumers, and agents in Boston and surrounding towns

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Upon re-opening of offices, showcase property as a featured listing in the South End office windows, as well across all Bostonarea office windows to generate awareness

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Feature property on Sotheby’s International Realty’s and Gibson Sotheby’s International Realty’s websites Property will be distributed to our global property marketing partners, comprised of the most authoritative news, lifestyle and financial voices such as the New York Times, Juwai.com, Zillow, The Wall Street Journal and many others

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Showcase the property as Gibson Sotheby’s International Realty’s Home of the Week — to be featured on the brand’s social channels (Facebook, Instagram, Twitter and LinkedIn with a combined reach of 10K+ followers)

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Feature property in an in-depth Instagram Story “tour” of the property, including a collection of interior/exterior/drone photos to showcase the property

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Nominate for exposure on the Sotheby’s International Realty Social Channels

N AT I O N A L E F F O R T S

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Consistently pitch out property for coverage consideration in local and regional news outlets, promoting key highlights/features about the home

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Feature property on affiliates’ social media channels from key feeder markets stemming from online web view report Feature on Wall Street Journal/Mansion Global Virtual Open House takeover, with 5,000 guaranteed views via Facebook and includes a pop-out video and link to listing page

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Inclusion in Luxury Real Estate’s “Weekly Showcase” email, featuring exclusive access to virtually tour exceptional homes from around the world | Newsletter date TBD

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Potential inclusion in a full-page advertisement in Architectural Digest and The New Yorker | Need confirmation by June 1st