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Q.INSIGHTs & INTUITION
How do you and your team go about goal-setting for a new year? And, name at least one goal you have set for 2022?
Hager
At Adams Inc our first priority is servicing our customers to the best of our abilities. Our main goal every year is to make sure all of our customers are our number one priority. By making this the main goal we are able to set supportive goals within the team members’ roles to make this happen. Setting one large goal sets you up to be successful with the smaller, but equally important goals. One of our supportive goals for 2022 is to increase efficiencies within our processes to increase profits without adding costs to our customers.
In general, AE2S sets measurable goals every year based on strategic planning that takes place every two to three years. At an individual level, our employee-owners set their own KPIs (key performance indicators) that support the larger collective goals. One goal that has emerged both at an individual and collective level is employeeowner engagement. Engagement is so important that a position was created to spearhead the efforts. We are investing heavily into activities and tools that will connect our teams, bolster our culture, and support our growth into the next decade.
In 2018, AE2S transformed into a 100% employee-owned company. Since then, we have seen the benefits of truly engaging everyone in the company to embrace our mission and vision.

The goals we have set to support robust engagement focus on having consistent and transparent discussions about the health and goals of AE2S, making information accessible so everyone can learn about the business, and creating avenues for quantitative and qualitative feedback so leadership can make informed decisions as we craft our strategic action plans.
Andrea Boe
Engagement Director AE2S Grand Forks, N.D.

