Lead by Example

BY MARIAH RITTEL

Workplace culture is a term that often comes up in conversation in any industry. It’s what defines an organization, but it can be difficult to define. “Culture is an emotion,” says Michelle Miller, recruiting manager for consulting firm KLJ, based in Bismarck, N.D. “It’s the feeling you get when you come to work each day. It’s what sets one company that may perform the same type of job functions apart from another.”

KLJ has created a strategy around culture. “Over the past few years we, as a region, have experienced constant growth,” Miller says. “With many firms offering similar services in the same area, it’s essential that companies engage their employees in more than just the day-to-day responsibilities.”

Values, vision, practices, people and environment are key elements that help a company build a lasting organization with a unique culture that will attract and retain employees. KLJ’s focus on values is one vital component that has allowed it to obtain success. After values have been established and communicated, the organization can begin to instill those values in its vision, practices, people and environment. With a main focus on values such as humility, gratitude and trust, culture can become the driving force of an organization. It drives not only employee retention, but productivity and brand awareness, allowing achievement of maximum potential.

Culture does not come easily. It is built over time, and is dependent on those who steer others in the same direction.

The key to developing the culture an organization desires is to lead by example. If the top leadership of an organization is seen constantly upholding the estab- lished values, employees will also uphold them, which helps create the culture cycle. When employees become passionate about the culture and values it’s based on, the organization becomes appealing to job candidates from various areas. “The importance we place on values allow us to attract and retain top talent from all over the country,” Miller says. “They offer employees a sense of empowerment, purpose and belonging in the organization.”

A culture based on values not only gives employees a sense of purpose, but also the confidence to express their ideas and the ability to take pride in their work. Whether an employee wants to express a new idea or pursues a new type of project, he or she has the opportunity to do so. This positive work environment often fosters innovation in all forms, creating the ultimate forward-thinking organization. “We have found that by focusing on culture, we are able to learn more, provide better solutions and become more engaged with our employees,” Miller says.

Ultimately, an organization that places culture at the forefront of its strategies will attract and retain employees who are passionate about their work. This enables the organization to continue to grow and achieve success in each of its focus areas. Additionally, the employees’ satisfaction with a positive, innovative culture will allow them to flourish. And when employees succeed, the organization succeeds. PB

Mariah Rittel Communication Specialist KLJ Bismarck, N.D. mariah.rittel@kljeng.com