GETBA Annual Report 2014

ANNUAL REPORT

BUSINESS PLAN

2013 /2014

3 ANNUAL REPORT CHAIRMAN’S REPORT EXECUTIVE REPORT 1 Advocacy 2 Activities 3 Attraction 4 Accountability

FINANCIAL STATEMENTS

ANNUAL GENERAL MEETING OF THE ASSOCIATION 2014

CHAIRMAN’S REPORT

A buoyant economy With the recession now well behind us, the past year has provided businesses with a more buoyant economy and the strong likelihood that this will continue for some time yet. With GDP running at around 3.0% p.a, inflation under 2% and interest rates still low by historical standards, the only fly in the ointment has been the stubbornly high New Zealand dollar. Many businesses in our East Tamaki precinct have been able to take advantage of the buoyant economy, in the services, export, manufacturing and construction sectors.

2013/2014 ANNUAL REPORT

Representing your needs

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Over the past 12 months, we at GETBA have been concentrating on delivering on the four key strategies which were identified in the 2014 business plan and communicated to all members.

The results are summarised in detail in the following report, and I am proud to say on behalf of the GETBA committee, that we have been able to deliver on most of what was detailed in the Plan.

Representation to Local Government (Auckland Council, its Council Controlled Organisations and Local Boards) has been a top priority. The single Council regime has been in place for nearly four years now, and keeping up with proposed plans and bylaw changes is an exercise in itself. We have continued to lobby for a business-friendly regulatory framework and have made submissions on transport, rates, water and wastewater, stormwater and the proposed Unitary Plan. At GETBA we feel that collaboration with other business associations is often better to provide a unified voice on issues such as the Unitary Plan, Overhead Transmission Corridor land use restrictions and proposed transport corridors.

Keeping members informed, encouraging networking, skills development, and a sense of community among businesses, have been a major focus, and our regular events and seminar programmes have been well supported. Our team have also introduced alternative channels for members to be kept informed and to share ideas and experiences, including the formation of interest groups via LinkedIn, which will progress further in the coming year.

A feasibility study into an active recycling programme has developed over the year into what will be an ongoing work-stream that has gathered momentum with interest from local businesses, resulting in several waste minimisation initiatives and resources for members in the area.

Crime Prevention has been a priority for GETBA from day one. Regular intelligence sharing with the Police and security companies, and a range of initiatives made possible by a Ministry of Justice grant, has seen reported burglaries drop by 73% in the GETBA area over the past six years. Initiatives include security audits and crime prevention resources in tandem with an education campaign.

We have also undertaken an ANPR camera pilot.

“East Tamaki – a great place to do business” has been our mantra for some years now, and will continue to be as we provide a platform for local businesses to raise their profile locally and globally. The GETBA website is our central point of communication and provides a one-stop-shop for business resources and all that is happening in the business community, and is the vehicle by which we reach out to all members.

COMMITTEE ELECTED MEMBERS Richard Poole, Chair representing MiTek NZ Ltd Henry Jansen, Secretary representing Wynyard Wood Liz Groenewegen, Treasurer representing RSM Prince Phil Clarke representing A Touch of Italy David Lindsay representing Broady’s NZ Ltd Brenda Hill representing Amare Safety Ltd Kim Luxton representing Hydestor Manufacturing Ltd

LOCAL BOARD REPRESENTATIVES Bob Wichman Howick Local Board Stephen Grey Otara-Papatoetoe Local Board

At GETBA, we are accountable to you, our business partners, and our aim is to ensure you receive value for money and that we provide you with the necessary environment and resources to grow your business year on year. We are your voice in the business community and we look forward to continuing to work closely with our members to help make your business a success.

I would like to take this opportunity to thank the GETBA Committee members for their voluntary time and effort in providing a guiding hand to our very competent GETBA team who have achieved a lot in the past 12 months.

2013/2014 ANNUAL REPORT

Richard Poole

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PROGRESS AGAINST THE BUSINESS PLAN 2013 / 2014

EXECUTIVE REPORT

ADVOCACY Representation to Local and Central Government GETBA has monitored Auckland Council’s plans and kept members informed of their potential impacts on Auckland’s largest industrial precinct.

We liaised with local Councillors and key Council and Council Controlled Organisation personnel, and have met regularly with both the Otara-Papatoetoe Local Board and Howick Local Board.

2013/2014 ANNUAL REPORT

We have researched, consulted and made submissions on Auckland Council’s Unitary Plan, the Draft Annual Plan 2014 / 15 and the OtaraPapatoetoe and Howick Local Board Plans. We

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also contributed to consultation on economic development plans for these Local Boards.

We have also monitored central government plans and policies pertaining to business and liaised with local MP Jami-Lee Ross. We organised an issue-specific meeting with the Minister of Immigration Michael Woodhouse and had senior Cabinet Minister Hon. Judith Collins as a Breakfast speaker, taking the opportunity to reinforce the value of the crime prevention funding which expires mid 2015.

KEY RESULT AREA

TASKS

PARTNERS

OUTCOMES

Inform and advocate on behalf of local business

Inform and ask members for feedback

Members

Members informed via emails and information sessions

Make submissions – oral as well as written where appropriate

Research and ask members for feedback

Retain links with Local Boards, MPs, Councillors and relevant agencies

Invite to key meetings

Communicate results via multi communication channels

Communicate via website, email, Newsletter, LinkedIn, media

DID WE DELIVER? ✔

Feedback sought and given Members Other business associations

Submissions made on the Draft Annual Plan 2014 / 15, Local Board Plans and the Final Unitary Plan

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Meetings held

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Results communicated via website, eNewsletters, GETBA magazine, and newspapers

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Attend key meetings

Representation and conduit on infrastructure GETBA has continued to lobby for improved infrastructure to meet the needs of Auckland’s largest industrial precinct. We advocated for improved roading and transport infrastructure into and across East Tamaki, specifically the East West Link, AMETI, the Smales / Allens Road widening and intersection improvement, realignment of the Preston / East Tamaki and Ormiston Road intersection, and congestion in the Gossamer / Ti Rakau / Trugood / Cryers area.

relocating into the area through liaising with property / leasing companies.

We also undertook an analysis of the proposed southern public transport network changes, consulting with local companies to identify gaps and opportunities for improved service provision.

As a result, three of the changes suggested in our submission have been integrated into the final southern public transport plan. We have continued to promote alternatives to the one person vehicle and to offer travel planning to businesses

We have continued to monitor progress with the Greenmount Landfill and in May 2014 made a submission on Envirowaste Services Limited’s (ESL) application for resource consent to import additional fill to enable rehabilitation of the site.

In November 2013 GETBA contracted a specialist to examine stormwater in East Tamaki and develop a response to Auckland Council’s Greater Tamaki Stormwater Network Consent feedback request.

We have also continued to liaise with Watercare and keep members informed of changes.

Our advocacy on infrastructure issues impacting on East Tamaki businesses attracted media coverage in local newspapers.

TASKS

PARTNERS

OUTCOMES

Keep up to date with infrastructure plans on behalf of members

Liaise with Auckland Council, Council Controlled Organisations (including Watercare and Auckland Transport) and other relevant infrastructure providers

New Zealand Council for Infrastructure Development

Liaison undertaken with Auckland Transport and partners on East West Link, AMETI, road widening / intersection improvement delays and public transport

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Inform and advocate on behalf of local business

Inform and ask members for feedback

Members

East West Link information session held Aug 2013 and member feedback passed to Auckland Transport

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Make written and oral submissions

Research and ask for feedback from members

Members

Submissions made on the Public Transport Southern Network, Greater Tamaki Stormwater Network Consent, and the ESL Application for Resource Consent

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Monitor and communicate results

Auckland Business Forum EMA

DID WE DELIVER?

2013/2014 ANNUAL REPORT

KEY RESULT AREA

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Collaboration with other industrial associations GETBA collaborated with five other industrial business associations across Auckland on the submission to the Proposed Auckland Unitary Plan to leverage the collective strength and provide consistency of message. We have also collaborated with the Employers and Manufacturers Association (EMA) on issues

such as proposed changes to health and safety legislation. The southern business associations have met regularly. We have shared our knowledge and experience with several of these associations particularly with regard to crime prevention and waste minimisation.

KEY RESULT AREA

TASKS

PARTNERS

OUTCOMES

Keep up-to-date with infrastructure plans on behalf of members

Participate in collaborative sessions throughout the year

North Harbour Business Association Rosebank Business Association Wiri Business Association Manukau Central Business Association Mahunga Drive Business Association Penrose Business Association EMA

Collaboration on the submission to the Draft Unitary Plan

Other industrial business associations in the south

Collaboration on transport infrastructure and Unitary Plan

Inform and advocate on behalf of local business

Document case studies of success and proactively share with others to establish industry leadership

Work with other commercial industrial associations for consistency of message and a stronger voice Drive an annual conference or meeting for the industrial south

Troubleshooting to support members with Local Government

2013/2014 ANNUAL REPORT

GETBA has responded to 30 requests from local business owners seeking help with regulatory issues with Auckland Council. We are often able to get information or generate action more quickly through our contacts than the public turn-around time, and may be able to fast-track a solution depending upon the nature of the issue.

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As a result of complaints about dim lighting we were able to access Howick Local Board funding for a street lighting upgrade in Kerwyn Avenue, Andromeda Crescent, Lorien Place, and Arwen Place. Under GETBA’s new Strategic Plan 2013 / 2016 we have committed to giving this service greater publicity and developing a troubleshooting resource. We have begun collating and documenting common issues and will develop a FAQ section for the website. We are also developing a database of business owners who can assist others.

DID WE DELIVER? ✔

Monthly meetings with southern business associations; as needed with industrial associations Learnings on crime prevention and waste minimisation shared

Auckland Council is compiling a precinct plan for the southern industrial area

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KEY RESULT AREA

TASKS

PARTNERS

OUTCOMES

DID WE DELIVER?

Start a ‘troubleshooting bank’ to educate members on successes and ‘how to’ for themselves

Put examples on the website

Members

Examples being collated as they occur

In progress: examples being collated as they occur

Communicate the troubleshooting concept

Once loaded communicate at all functions

Members

Troubleshooting concept communicated via website and eNewsletter

Start ‘troubleshooting super owners’ resource

Research and identify business owners who have the experience and are willing to assist

Members who are participating in this group

Develop a plan to keep up to date Associate a $ value to the ‘bank’

Database of willing business owners being developed

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In progress: database of willing business owners being developed

2013/2014 ANNUAL REPORT

Communicate super owner facility and contacts

Council

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ACTIVITIES Education and information

2013/2014 ANNUAL REPORT

GETBA has provided members with a range of avenues to be informed on current issues and opportunities, and to refresh or develop skills, including speakers at events, seminars, the GETBA website and publications. Events also served as opportunities to network and build a sense of community among local businesses.

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We held seven breakfasts during the year attended by 620 members. A mix of high profile and informative speakers included Sir Ray Avery, Watercare’s Marlon Bridge, Mayor Len Brown, Alternate Instinct’s Gavan Hogg, and Business Commentator Rod Oram at our Post Budget breakfast. The new Waipuna Conference Suites at Highbrook has been a welcome addition to the choice of venues for events, enabling larger numbers to be catered for at our Christmas Breakfast with Pio Terei and more recently with Hon. Judith Collins.

The panel-based Business Owners Forum, targeted at business owner/ managers who want to take their business to the next level, in its third year, continued to attract over 50 attendees each time, a total of 228 members. Topics covered were Funding Growth, Selling Effectively in Today’s Economy, Leading a Growing Business, and Succeeding in Export Markets. This popular series is sponsored

by BNZ Partners and supported by promotional partners BDO, Brookfields (now Denham Bramwell), POD Consulting, Randstad, RSM Prince, The Breakthrough Co and Wynyard Wood.

We held a Property Owners Forum in July 2013 where 90 property owners heard from panellists from Bayleys, Harrison Grierson and Aon Insurance on proposed changes to the Building Act with particular reference to seismic ratings. In October 2013 we held a Waste Minimisation Forum with panellists Waste Not Consulting and two local

companies, Damon Office Furniture and Fisher and Paykel Healthcare, who shared their experiences implementing Waste Minimisation Plans.

The Management Bites ‘how–to’ series run in partnership with Elephant HR and Training, in its fourth year, attracted 173 attendees and excellent evaluations. We also introduced a Technology Bytes workshop series running three seminars between October 2013 and March 2014 and an additional three on technology related topics at the Expo Seminars in May 2014.

We promoted other relevant educational opportunities including MIT short courses, subsidised

literacy and numeracy training programmes, and ATEED services including R&D courses.

Business Showcase events were hosted on-site by Safety'n Action, Schneider Electric and The Quest and Waipuna Conference Suites Highbrook We also kept members informed via GETBA’s website, emails, and in early 2014 converted our hard copy newsletter into a magazine style publication called FOCUS, which is posted three times a year to business owners. The introduction of member advertising has provided businesses with another avenue for promotion and offset any additional costs.

KEY RESULT AREA

TASKS

PARTNERS

OUTCOMES

Educate and inform on improving business productivity and business growth opportunities

Continue Management Bites, Business Owners Forum, Property Owners Forum, Business Showcase and Breakfasts

Members

Ten Management Bites

Elephant HR and Training

Six Technology Bytes

Sponsors/ promotional partners

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Four Business Owners Forums Property Owners Forum Seven Breakfasts

Add a $ value to each event

Inform on local and wider issues or opportunities

DID WE DELIVER?

Sponsored, subsidised events given a dollar value

Move appropriate events to Waipuna Conference Suites Highbrook

Function venues

Waipuna venue used

Promote other information and education opportunities

Education and Training providers including MIT and ATEED

MIT short courses and other relevant seminars promoted to members

Through newsletters, email, website, and business showcase events

Members

Regular communication and topical events including Waste Minimisation Forum and Schneider Electric Business Showcase

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Networking with ‘hub ideas’ groups the interest generated by the Waste Minimisation Project, and for members interested in keeping up with technology.

KEY RESULT AREA

TASKS

PARTNERS

OUTCOMES

Special interest groups to hub ideas or solutions

Develop small interest groups (10-15 max)

Members

Three interest groups established on LinkedIn: young business people, waste minimisation, technology

Example: young business owners, manufacturers, body corporates (may be long term or resolve and dissolve basis)

Small interest group for advancing Unitary Plan submission

DID WE DELIVER? ✔

2013/2014 ANNUAL REPORT

Three interest groups have been established on LinkedIn; for young business people in the area, for those interested in waste minimisation based on

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Crime Prevention

2013/2014 ANNUAL REPORT

Crime prevention has continued to be a high priority.

There were 136 reported business burglaries in East Tamaki in the 2013-2014 financial year compared to 96 the previous year – the first increase since 2006, although still a decrease of 73% since that time.

The area experienced a spate of targeted burglaries by highly motivated criminals targeting particular high value goods between October 2013 and April 2014. Some were repeat targets, requiring close attention by Police and security companies.

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As a response, with funding from the Ministry of Justice, we introduced security audits for local businesses that had been burgled, with recommendations designed to reduce the potential for repeat victimisation. GETBA Crime Prevention Manager Coralee Carr and Snr Constable Garry Boles have undertaken on-site security audits for 68 companies in the past year, plus follow-up visits where required. In addition they provided six

neighbourhood contact lists. The GETBA security audit template is being investigated by the Police for potential nationwide use as a crime prevention tool.

Ministry of Justice funding has also enabled us to develop crime prevention resources which we have distributed to business owners. Some have been targeted at the business owner and others targeted at educating employees to take responsibility for their valuables as a way of reducing opportunistic theft in the workplace and in vehicles. Several of our resources are being reproduced by other associations including Hamilton and Rotorua.

We have updated our web-based resources with a page highlighting simple cost-effective solutions to common security issues faced by business/property owners. We also incorporated a security zone into the Expo. The potential discounted insurance package has not been appropriate in the current climate.

Our strong partnership with the Police and security companies has continued. We reviewed the monthly Security Managers Network meetings (which also include personnel responsible for security in larger organisations) and the positive response reinforced the value of the intelligence-sharing that this forum provides for the stakeholders involved.

GETBA provided 37 email security alerts to members about crime and suspicious behaviour spotted in the area. The ANPR traffic camera pilot was assessed in early 2014 and an approach made to the Howick Local Board for potential funding of more cameras.

The Howick Local Board agreed to fund a street lighting upgrade to LED lighting in Kerwyn Avenue, Andromeda Crescent, Lorien Place, and Arwen Place.

KEY RESULT AREA

TASKS

PARTNERS

OUTCOMES

Crime prevention awareness

Continue security alerts to businesses

NZ Police

Email alerts sent promptly

Continue to communicate crime prevention message via magazine and website

Business owners Botany Crime Watch Patrols Manukau Beautification Charitable Trust

Incorporate security into GETBA Expo Police and security liaison

Maintain relationships and intelligence sharing with Police, security companies and businesses

NZ Police Security companies Security/loss prevention roles within larger local businesses

Web resources updated Neighbourhood contact lists developed for six areas

Regular liaison and information sharing with Police

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Value of partnership acknowledged by Police and security managers Security Managers’ Network evaluated, value reinforced and monthly meetings continue

Tool kit: CPTED questionnaire and crime prevention wall hanger

Ministry of Justice – funding partner

Additional crime prevention resources developed as funding allows

NZ Police

Security Audit initiative – 68 undertaken

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Businesses

Monitor ANPR camera pilot for feasibility of expansion Deliver on ROI

Crime prevention information and resources in each GETBA magazine

Security zone at GETBA Expo

Monthly Security Managers Network

Resources to reach more businesses

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Security companies

New crime prevention resources developed and distributed by post, magazine inserts and on the website ANPR pilot evaluated

Monitor and communicate statistics

NZ Police

Work with insurers re feasibility of delivering a reduced insurance package to local businesses

Local businesses

Insurers

Statistics monitored and communicated

✔ Ongoing

Potential discounted insurance package inappropriate in the current climate

2013/2014 ANNUAL REPORT

Extend current support to Know Your Neighbour campaign

DID WE DELIVER?

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Business support GETBA has provided a conduit for local businesses and property owners to access up-to-date business assistance, support and information via speakers at events, links under ‘Business Resources’ on the GETBA website, eNewsletters and magazine articles.

With a small amount of funding from Auckland Council’s Waste Minimisation and Innovation Fund we undertook a feasibility study into an active recycling programme for the East Tamaki industrial area. We held a Waste Minimisation Forum, published information to educate businesses on the benefits of having a Waste Minimisation Plan and what steps they can take to reduce waste to landfill, and developed a Waste Minimisation Network group on LinkedIn. We have enabled pallet recycling and negotiated for a plastics recycling drop-off service to be added to the local Waste Disposal Services Transfer Station. We have also begun developing a web-based recycling directory so that businesses can make informed choices with regard to recycling options.

2013/2014 ANNUAL REPORT

We have researched a Jobs Board service which is now available via GETBA’s LinkedIn page. In the process we have considered resurrecting the

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Notice Board feature on the GETBA website, and it will be part of an upgrade of the website home page in the next financial year.

GETBA has updated the Emergency Response Plan developed for the East Tamaki business precinct, and undertaken both a desk based exercise and a live exercise at Transpacific. We have also encouraged local businesses to undertake business continuity planning (BCP) and publicised the business resilience website and online BCP tool developed by Civil Defence and Emergency Management (CDEM).

Under the Auckland Transport Commute initiatives, GETBA is able to provide a travel planning service to businesses moving into the area, and we have contacted local property and leasing companies to ensure they are aware of this service and can inform their clients.

We have raised awareness of the issue of youth unemployment and initiatives to assist, such as Youth Connections. We have encouraged businesses to play their part by providing work experience, internships, sponsorships and, where possible, employment.

KEY RESULT AREA

TASKS

PARTNERS

OUTCOMES

Provide links to business resources

Add links to website and communicate

ATEED

Web links updated

Government agencies

Jobs Board service available on GETBA’s LinkedIn page and will be added to GETBA website in next financial year

Skills development

Research a Jobs Board service to website

Local businesses

Partner with MIT and other training institutions as appropriate to assist employment

MIT and other relevant education institutions

Internships, graduate employment promoted

Continue to communicate the Emergency Response Plan and promote business continuity planning to businesses

CDEM

Business continuity planning promoted

Extend Project Commute to include travel planning for companies moving into the area

Auckland Transport

Travel planning offered to businesses moving into the area

Continue Management Bites series

Elephant HR and Training

Series promoted and well attended

Start Technology Bytes series and monitor

Training providers, consultants

Technology seminars held

Associate a $ value

Education and Training providers including MIT

MIT short courses, and other relevant seminars promoted to members

Promote other information and education opportunities

Property companies Goodman

ATEED

$ value given

DID WE DELIVER? ✔

✔

2013/2014 ANNUAL REPORT

REDUCING WASTE TO LANDFILL IN EAST TAMAKI

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ATTRACTION

2013/2014 ANNUAL REPORT

Keeping it Local business support

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GETBA has promoted East Tamaki as a great place to do business and to work via a range of communication channels, encouraging businesses to buy local and employ local. We have provided several platforms for local businesses to raise the profile of their businesses including a Business Connections Expo. The weekly Keep it Local emails have enabled 50 businesses to promote their products and services to one another. We have also introduced advertising in the enhanced GETBA magazine which has been over-subscribed.

The additional monthly Keep it Local web banner

opportunity on the GETBA website has not been so popular and will be re-worked.

We have continued to offer a free Member’s Moment at Breakfasts as well as a Community Moment. Six companies took the opportunity to sponsor a Breakfast and three businesses hosted Business Showcase events on their premises.

The GETBA website was refreshed and re-launched in September 2013. In addition to making it easier to navigate and access information and resources,

KEY RESULT AREA

TASKS

PARTNERS

OUTCOMES

Keeping it Local awareness

Promote the Keep It Local ethos via multiple channels

Local businesses

Keep it Local recognised by members

Run an Expo to encourage local sales opportunities Promote local businesses which also generates revenue

Continue the weekly email spotlight on local businesses

DID WE DELIVER? ✔

Expo held Local businesses

Weekly keep it local emails

Introduce a monthly member profile opportunity on the website

Monthly ’featured business’ on the website

Continue Breakfast sponsorship profile opportunities

Sponsor for each Breakfast

Promote the GETBA website business directory including enhanced listing

Website directory promoted and visits increased

new features were added. These included an event calendar on the home page, additional business resources, a local news page, 'look before you leave' traffic cameras, a link to GETBA's new LinkedIn company page, and online event registration and

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credit card payment. Google analytics shows that total visits, unique visitors, page views, pages per visit, and average visit duration are all trending up.

The Business Directory page is still the most visited page after the home page.

Reach more members

We have begun the process of identifying businesses that either don’t know of GETBA or aren’t aware of the services available, and will be making enhancements to the CRM database to enable this to be done more effectively in future.

As a result of the introduction of new projects and initiatives such as the Waste Minimisation Project and the Expo, we have been interacting with some businesses for the first time and also with different role-holders within organisations.

We have carried out four surveys during the year.

These included seeking feedback from both employers and employees on the impacts of proposed public transport changes in the area for our submission.

We have also surveyed East Tamaki employees registered to the Let’s Carpool website and the Security Managers Group participants. We undertook consultation with business owners on waste minimisation via both survey and face-toface meetings.

We are aware that not every business wants to attend events but are happy to be kept informed on local issues and opportunities and the advocacy work that GETBA undertakes on behalf of the precinct. Similarly, new neighbourhood contact lists which we have developed to support crime prevention have been appreciated.

2013/2014 ANNUAL REPORT

In an effort to attract the interest of more property owners GETBA held a Property Owners Forum on the implications of the proposed changes to the Building Act. This was well attended and, together with the Unitary Plan property owner interest group, is a group we can continue to communicate with in future on property owner related issues.

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KEY RESULT AREA

TASKS

PARTNERS

OUTCOMES

Connect with members who are unaware of services or new to the area

Identify businesses not aware of our services

High interest businesses

Communications database has grown

Ongoing

Identify high interest businesses to help others

Property companies

Special local interest events

Encourage bring a local friend/introduce your neighbour

Local businesses

Expo exhibitors promoted Expo to their contacts

Ongoing

Know your neighbour communication Regular liaison including surveys

Door-to-door awareness raising

DID WE DELIVER? ✔

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Six Neighbourhood contact lists Local businesses

79 visits made Four surveys carried out

✔ Ongoing

Surveys to connect and ask for feedback GETBA staff attend networking events in East Tamaki

2013/2014 ANNUAL REPORT

Marketing the area outside the area

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Ten East Tamaki companies have been profiled in the NZ Manufacturer online magazine in the past year, paid for by GETBA ($365 plus GST). This is a monthly opportunity which gives very good visibility both nationwide and globally as NZTE forwards it to its contacts including overseas offices and clients. GETBA has also had good exposure in local media with stories covering

projects and advocacy issues. The GETBA website was refreshed during the year and has maintained its Google rankings. We have liaised with property companies in considering a proposed new section promoting properties for sale and lease, as part of planned website home page improvements, and it will be incorporated into the coming year’s business plan and budget.

KEY RESULT AREA

TASKS

PARTNERS

OUTCOMES

PR Focus

Establish connections with key publications (beyond just the local area)

Media

Local papers and wider afield including NZ Manufacturer online

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GETBA website ranking maintained

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Publishers

DID WE DELIVER?

Invite key publications to appropriate events and Expo Continue to promote businesses/area via NZ Manufacturer online magazine which NZTE promotes offshore Website

Maintain Google search engine optimisation Research the addition of properties available for rent/ purchase sponsored by local banks/property companies

SEO specialist Property Companies

New section investigated for implementation in coming year

Banks

Expo

While the exhibitor stands were filled, and there was a good deal of interaction between exhibitors, visitor numbers were disappointing, considering the marketing investment. We marketed the Expo via

multiple channels, including emails and direct mail to East Tamaki business owners, advertising in local papers and publications, 2 billboards and mobile scooter billboards, posters in cafes, ATEED email, other business associations and exhibitor contacts.

There was an element of risk in holding an Expo in a predominantly industrial area, and we have concluded that there is not demand for an Expo of this nature in East Tamaki.

We ran a programme of 10 free seminars in tandem with the Expo which attracted 132 attendees in total. Attendee evaluations were very positive, and we will consider running a similar seminar day again independently of an Expo.

KEY RESULT AREA

TASKS

PARTNERS

OUTCOMES

Promoting businesses within the area and marketing outside the area

Invite local businesses to exhibit

Local businesses

✔

Promote attendance

Sponsors

Expo held on 15 and 16 May; stands sold out; comprehensively marketed; exhibitor and visitor evaluations positive

Offering education and information

Design a seminar programme for the Expo

Series of ten free seminars well attended; evaluations overwhelmingly positive

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Venue

Evaluate Specialist speakers

DID WE DELIVER?

2013/2014 ANNUAL REPORT

With the arrival of a function venue in East Tamaki, and after researching Expos run by other business associations, GETBA held a business-to-business focused Expo at Waipuna Conference Suites Highbrook in May 2014. The Business Connections Expo aimed to provide a platform for local businesses to promote their products and services to other local businesses, encouraging them to source suppliers locally. We also incorporated security, technology and waste minimisation zones into the exhibitor offering, aligned with GETBA projects / workstreams.

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ACCOUNTABILITY

2013/2014 ANNUAL REPORT

Return on Investment (ROI)

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It is important to GETBA that we are able demonstrate to both business owners and property owners a return on the target rate investment.

Decision making on all activities is driven by whether there will be a return on investment for our stakeholders.

We have attached a value to as many events and activities as is appropriate and promoted this on the website and in other communications. A number of events and services are free or at a reduced cost through sponsorship or subsidy.

The security audit, for example, would have an estimated market value of $600 plus GST. We have researched several potential cost-saving benefits for local businesses, including electricity supply, health insurance and vehicle leasing, which we are progressing. The potential discounted insurance package has not been appropriate in the current climate. As part of our Waste Minimisation Project we have been able to introduce a cost saving on the recycling of MDF dust and offcuts for GETBA members, and look forward to more similar savings.

KEY RESULT AREA

TASKS

PARTNERS

OUTCOMES

Develop a member benefit (such as insurance or similar service)

Research potential offerings Survey members to establish interest

Insurance companies or other appropriate service provider

Several potential benefits researched

ROI on all tasks undertaken

Business case for all activities

Accountant Treasurer

Value attached to as many events and activities as appropriate and identified on the website

✔

Attach a value to each event/ activity with discount benefit for members

Communicate on website and other communication channels

ROI benefit for the targeted rate on the website

Accountant

ROI examples provided on the website

✔

Treasurer

DID WE DELIVER? ✔ Ongoing

Database management Maintaining an accurate register of members in such a large area is an ongoing challenge. With enhanced capability on board the GETBA staffing team, we have begun an analysis and refinement of our CRM database to ensure accurate recording and tracking of member information, interaction and feedback. In addition to visual drive-bys, phone calls, visits, emails, and returned

mail avenues for keeping member records up to date, we have liaised with commercial property and leasing companies, seeking to be informed of businesses moving into the area. We meet quarterly with Goodman, and they and other property / leasing companies have agreed to distribute GETBA ‘welcome to the area’ packs to new tenants.

KEY RESULT AREA

TASKS

PARTNERS

OUTCOMES

Expand information to include feedback

Refine the CRM system for monitoring participation, engagement, issues and relevant feedback

CRM partner

Refinements have been made

Keep up-to-date information

Proactively seek to be informed of businesses moving into the area

Body corporates

Database updated regularly

Property companies

Regular meetings with Goodman

‘Welcome to the area’ packs for property companies and body corporates to distribute Ensure linkages with leasing companies to keep up-to-date

Link up with leasing companies

DID WE DELIVER? ✔ Ongoing

✔

Welcome packs developed and distributed to Goodman and other property companies Leasing companies

Links established with leasing companies

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GETBA’s Executive Committee responsible for governance, financial oversight and executive support, met eleven times for regular monthly meetings.

GETBA’s activities have been undertaken in accordance with the Association’s Constitution and the Business Improvement District Partnership Programme partnering agreement with Auckland

Council. The new GETBA Strategic Plan 2013-16 is still fresh so will be reviewed for relevance and updated where required in the coming year. The Emergency Response Plan has been updated.

At the beginning of the financial year the staffing level was 4 FTE comprising five staff members, three of whom were part time. The departure of

2013/2014 ANNUAL REPORT

Governance and management

19

two staff in September / October 2013 enabled a review of the organisational structure and roles to build both capability and capacity in line with the Strategic Plan. As of late 2013 the staffing level was 4.8 FTE consisting of a General Manager,

KEY RESULT AREA

TASKS

Review the strategic plan every year for relevance

Set a time to review

Ensure adequate staffing to support the strategic plan

Review capability and capacity in roles

Governance and administration in accordance with the GETBA Constitution and BID Programme Policy

Adhere to the Constitution and BID policy

Ensure the Emergency Response Plan is current

Review the Plan

Project Manager, Office Manager, Events and Marketing Co-ordinator, all full time, and Liaison Manager 0.8. We implemented Office 365 and Sharepoint in early 2014 and reviewed and upgraded other office systems.

PARTNERS

OUTCOMES Strategic Plan reviewed

Amend where necessary

Make recommendations on roles where required Committee Auckland Council

Update as required

Add and change as required

Emergency Response Group Local Businesses Civil Defence & Emergency Management

DID WE DELIVER? For review 2014-2015

Roles reviewed, RASCI undertaken and capability and capacity enhanced

✔

Constitution and BID Partnering Agreement adhered to

✔

Emergency Response Plan reviewed, contacts updated and second evacuation centre added

✔

Financial management and reporting The Executive Committee met eleven times over the year and monitored expenditure against budget. GETBA’s accounts were audited by Nexia NZ and no issues identified.

A small amount of funding was acquired from Auckland Council for the Waste Minimisation Project.

2013/2014 ANNUAL REPORT

In early 2014 we implemented online event registration and payment to streamline administration

20

and also to provide greater payment flexibility for members by introducing credit card payment.

Associate membership composition and criteria were analysed and the fee structure reviewed, resulting in an increase in fees to give greater parity with GETBA member targeted rates. This has meant some churn but associate membership has continued to be popular. We began the year with 78 and finished the year with 70.

KEY RESULT AREA

TASKS

PARTNERS

OUTCOMES

Ensure sound financial management

Set budget

Committee

✔

Review against budget

Accountant and auditor

Accounts audited – no issues

Look for new revenue streams to support new initiatives and protect against loss of funding as required

Examine associate membership fee structure

Associate membership criteria reviewed and fees increased so on par with local businesses.

✔

Monitor additional government funding as required

Funding acquired from Auckland Council’s Waste Minimisation and Innovation Fund

✔

Adjust where required

DID WE DELIVER?

30 JUNE 2014

FINANCIAL STATEMENTS getba.org.nz 2013/2014 ANNUAL REPORT

The financial statements of the Greater East Tamaki Business Association Inc. for the year ended 30 June 2014 are available on application to the Association gm@getba.org.nz and are also available on the GETBA website

21

2013/2014 ANNUAL REPORT

2014 /2015

4 BUSINESS PLAN BACKGROUND BUSINESS PLAN 1 Advocacy 2 Activities 3 Attraction 4 Accountability

BUDGET

BACKGROUND The East Tamaki area is the largest and one of the fastest growing commercial and industrial areas in New Zealand, contributing:

$3 billion

to the New Zealand economy annually

$19 million in rates annually

30,000 jobs

projected to rise to 45,000 on completion of Highbrook Business Park

The Greater East Tamaki Business Association Inc (GETBA) was incorporated in 1994 and until mid 2009 operated as a voluntary subscription based organisation, providing advocacy, crime prevention and business support services.

The crime prevention and advocacy services especially were of benefit not just to the 600+ paying members but to the business community as a whole.

2014/2015 BUSINESS PLAN

In mid 2009 a ballot of property and business owners returned a 72% vote in favour of implementing targeted rating as the most appropriate sustainable funding model. GETBA now represents an enlarged membership base of over 2000 business and property owners in East Tamaki.

24

With the step up from a voluntary membership of 600+ businesses to a target rated membership of 2000 business and property owners, it was recognised that the Association needed to develop a higher level of internal infrastructure to manage and administer the enlarged workload and a broader range of offerings. GETBA employed a General Manager in early 2010 to drive this expansion. Since then the Association has developed several new service offerings and projects to meet the diverse needs, challenges and opportunities facing business and property owners in Auckland’s largest industrial area.

This Business Plan should be read in conjunction with the GETBA Strategic Plan 2013-2016, which outlines the long term planning for the Association, addressing the dual criteria of: • assisting New Zealand’s largest industrial area at a time of great administrative change in the Auckland Region and • delivering on the strategies identified in the recent extensive strategic planning consultation process.

2014/2015 BUSINESS PLAN

It should also be read in conjunction with the East Tamaki Business Precinct Plan adopted by Auckland Council in December 2012 to support business growth and economic development in this industrial area.

25

BUSINESS PLAN GETBA’s objective is to help East Tamaki be a great place to do business, by delivering on four key strategies: 1. ADVOCATE to enhance the area and local business.

2. Deliver ACTIVITIES that make doing business easier and safer.

3. ATTRACT more member engagement and more businesses to the area.

4. Demonstrate ACCOUNTABILITY through all activities to gain enhanced engagement from local members.

1 ADVOCACY Representation to Local and Central Government Representing the needs and concerns particularly of small to medium businesses, which often have the fewest resources to represent themselves, is an ongoing priority for GETBA. We will continue to be a source of information to members about Auckland Council’s plans for the development of the area, and the implications of those plans. We will endeavour to hold Council to its ‘business-friendly’ objective, and will work on behalf of businesses to remove impediments to business growth and economic development, and to enhance property values.

2014/2015 BUSINESS PLAN

Some specific areas of focus are a businessfriendly regulatory framework, removal of the rating business differential, efficient movement of

26

freight and people, protection of industrial land and the removal of overhead transmission corridors over East Tamaki land.

We will research, inform and consult with members, and make submissions on relevant Council and Local Board Plans. We will liaise with local Councillors and key Council personnel and Local Board representatives.

GETBA will monitor the implementation of actions agreed upon by Auckland Council in the East Tamaki Business Precinct Plan adopted by Council in December 2012. We will also monitor central government plans and policies impacting on business and liaise with our local MP and relevant influencers.

KEY RESULT AREA

TASKS

PARTNERS

OUTCOMES

TIME FRAMES

Inform and advocate on behalf of local business

Inform and ask members for feedback

Members

Members informed and feedback given

Ongoing / as relevant

Make submissions

Research and ask members for feedback

Members

Submissions made

Ongoing / as relevant

Other business associations

Retain links with Local Boards, MPs, Councillors and relevant agencies

Invite to / attend key meetings

Relationships established and meetings held

One per year

Communicate results via multi communication channels

Communicate via website, email, Newsletter, LinkedIn, media

Results communicated via multiple channels

Quarterly or as relevant

Representation and conduit on infrastructure GETBA will liaise with, and make representation where necessary, to core infrastructure suppliers and Council Controlled Organisations (CCOs). It is critical that the infrastructure services and the cost of those services provided to East Tamaki be audited and critiqued by informed business representation.

Transport issues have been identified as a significant impediment to East Tamaki businesses' ability to attract and retain staff, and to productivity. We will continue to advocate for roading / intersection improvements to the Gossamer / Ti Rakau / Trugood / Cryers area, the Smales / Allens Road widening / intersection upgrade and the Preston / Ormiston Road intersection upgrade. We will also continue to advocate for the East West Link, keep members informed of progress with AMETI, and represent

the interests of commercial property owners and businesses impacted by these improvements.

GETBA will also continue to represent member interests with regard to non-domestic water and waste water, stormwater, and in the future development of the Greenmount Landfill. We will research the need for a desktop study of the stormwater issues and opportunities in East Tamaki as a precursor to the preparation by Council of a strategic stormwater plan, which is an implementation action in the East Tamaki Business Precinct Plan, and seek co-funding if required.

We will also contribute to the development of a long term strategic action plan for the remediation of the Otara Lake and Waterways, and raise awareness among local businesses to support this sizeable challenge where possible.

KEY RESULT AREA

TASKS

PARTNERS

OUTCOMES

TIME FRAMES

Keep up-to-date with infrastructure plans on behalf of members

Liaise with Auckland Council, Council Controlled Organisations (eg Watercare and Auckland Transport) and other relevant infrastructure providers

NZCID

Information obtained

Ongoing / as relevant

Inform and advocate on behalf of local business

Inform and ask members for feedback

Members

Members informed and feedback given

Ongoing / as relevant

Make submissions

Research and ask for feedback from members

Members

Submissions made

Ongoing / as relevant

Auckland Business Forum EMA

Results communicated

Monitor and communicate results

Collaboration with other industrial associations We will continue to collaborate on the Unitary Plan process and also on the Draft Long Term Plan.

We will also document case studies in relation to the public transport consultation process and the waste minimisation feasibility process for the benefit of other business associations.

2014/2015 BUSINESS PLAN

GETBA will continue to collaborate with other commercial industrial Business Associations across Auckland to take advantage of the collective strength, and provide consistency of message to local and central government.

27

KEY RESULT AREA

TASKS

PARTNERS

OUTCOMES

TIME FRAMES

Best practice learning and sharing

Participate in collaborative sessions

North Harbour Business Association (NHBA)

Regular contact

As required

Document case studies of success and share with others to establish industry leadership

Collaboration on submissions

Rosebank Business Association (RBA) Wiri Business Association Manukau Central Business Association Mahunga Drive Business Association Penrose Business Association Employers and Manufacturers Association (EMA)

Influence to develop stronger voice on issues

Work with other commercial industrial associations for consistency of message and a stronger voice

Other industrial business associations in the south

Consistency of message

Ongoing

Troubleshooting to support members with Local Government GETBA will continue to troubleshoot on behalf of members with Auckland Council on issues that impact on either groups of businesses or individual businesses from time to time. Having a conduit to the local authority means that we are often able to get information or generate a response in a more timely fashion than the public turn-around time.

2014/2015 BUSINESS PLAN

We will promote this service to members and publicise the results where appropriate.

KEY RESULT AREA

TASKS

PARTNERS

OUTCOMES

TIME FRAMES

Start a troubleshooting ‘bank’ to hold information and educate members on successes and ‘how to’ for themselves

Put examples on the website

Members

Examples on the website

Ongoing

Communicate the troubleshooting concept

Once loaded communicate at functions

Members

Troubleshooting concept communicated via multiple channels

At every opportunity

Start ‘troubleshooting super owners’ resource

Research and identify business owners who have the experience and are willing to assist

Members who are participating in this group

Experienced and willing business owners identified, contact details published, and facility promoted to members

Ongoing

Develop a plan to keep up to date Associate a $ value to the ‘bank’

Communicate super owner facility and contacts

28

We will collate and document the common issues and their resolution to provide ‘how to’ examples for other businesses, and identify business owners who are willing to assist others facing the same issues.

Council

2 ACTIVITIES Education and information We will continue to subsidise the Business Breakfasts, featuring a variety of speakers on both broad and local issues and informative case studies. The popular Management Bites ‘how to’ series on managing staff which is run in partnership with Elephant HR and Training will also continue into its fifth year. We will continue to provide updates on business related technology and research Tech Bytes topics.

We will introduce a new pilot ten month leadership programme for SMEs in the coming year, targeted at building leadership capability of talented managers / team leaders. On completion, participants will gain credits towards a National Diploma in Business.

The programme is designed to sit a level above the first line management / supervisory training offered currently by Manukau Institute of Technology (MIT).

The popular panel-based Business Owners Forum, sponsored by BNZ Partners and targeted

at business owner/managers who want to take their business to the next level, will continue. We will run Property Owners Forums as issues arise and will ask for feedback on topics of interest to property owners and body corporates.

Under GETBA’s Memorandum of Understanding with MIT we will continue to be a conduit to MIT short courses, and to facilitate work experience, internships and graduate employment. We intend to develop a template tool to undertake a skills demand audit of the precinct in partnership with MIT, Auckland Council, Comet Auckland and ATEED, under the Precinct Plan.

We will distribute bi-monthly eNewsletters and publish three FOCUS magazines during the year.

These avenues provide timely news, information and project updates, celebrate local achievements and foster a sense of community.

KEY RESULT AREA

TASKS

PARTNERS

OUTCOMES

TIME FRAMES

Educate and inform on improving business productivity and business growth opportunities

Continue Management Bites, Business Owners Forum, Property Owners Forum, Business Showcase and Breakfasts

Members

Management Bites

Ten per year

Elephant HR and Training

Business Owners Forums

Four per year

Sponsors / promotional partners

Property Owners Forums

As required

Function venues

Breakfasts

Seven per year

Research technology topics of interest

Members

As per demand

Introduce a SME Leadership Programme

Capability Group, The Skills Org

SME Leadership Programme commenced

Early 2015

Promote other information and education opportunities

Education and Training providers including MIT

MIT short courses and other relevant seminars promoted to members

Ongoing / as required

Regular communication

Ongoing / as relevant

Inform on local and wider issues or opportunities

Through newsletters, email, website, and business showcase events

Members

At least three business showcase events

2014/2015 BUSINESS PLAN

ATEED

29

Networking with ‘hub ideas’ groups GETBA has initiated three LinkedIn interest groups and will continue to monitor and identify other such opportunities. These may be of an issuesbased ‘resolve and dissolve’ nature or focused on a

subject of ongoing common interest. The addition of an online mechanism for sharing information and ideas meets the needs of those who are not able or interested in attending actual events.

KEY RESULT AREA

TASKS

PARTNERS

OUTCOMES

TIME FRAMES

‘Special interest groups’ to hub ideas or solutions

Develop small interest groups (10-15 max)

Members

Interest group(s) established

Ongoing / as relevant One per year

Crime prevention Crime prevention will continue to be a high priority.

We will continue to provide timely email security alerts to local businesses about local crime and suspicious behaviour, encouraging vigilance.

GETBA’s Crime Prevention Manager in partnership with the Police will continue to provide security audits to businesses that have been burgled to endeavour to prevent re-victimisation.

We will keep providing crime prevention resources as funding allows, and raise awareness of simple interventions to make premises and staff safer via GETBA’s website and FOCUS magazine.

Our strong partnership with the Police and security companies will continue, with monthly Security Managers Network meetings (which also include personnel responsible for security in larger organisations) for informal intelligence-sharing supplemented by ad hoc assistance as issues arise.

We will continue to monitor the ANPR traffic camera pilot and lobby for expansion funding from the Local Boards.

We will assess other initiatives for their benefit to our membership.

KEY RESULT AREA

TASKS

PARTNERS

OUTCOMES

TIME FRAMES

Crime prevention awareness

Security alerts to businesses

NZ Police

Email alerts sent promptly

Communicate crime prevention message via GETBA magazine and website

Security companies

Crime prevention page in each magazine

Ongoing / as required

Business owners Botany Crime Watch Patrols

Web resources

Manukau Beautification Charitable Trust Police and security liaison

Maintain relationships and intelligence sharing with Police, security companies and businesses

2014/2015 BUSINESS PLAN

Monthly Security Managers Network meeting

30

Resources to reach more businesses

Crime prevention resources developed as funding allows and targeted appropriately at both employers and employees Monitor ANPR camera pilot for feasibility of extension

Deliver on Return on Investement

NZ Police Security companies

Regular liaison and information sharing with Police

Ongoing Monthly Security Managers Network meetings

Security / loss prevention roles within larger local businesses

Value of partnership acknowledged by Police and security managers

Ministry of Justice, funding partner

Resources developed and distributed

Ongoing

Ongoing

Monthly network meetings held

Local businesses NZ Police

Monitor statistics

NZ Police

Statistics communicated

Security audits for businesses burgled; follow up for uptake

Local businesses

Audits carried out and recommendations made

Business support GETBA will continue to provide a conduit for local businesses and property owners to access up-todate resources, via the GETBA website, speakers at workshops and events, magazine articles, etc.

The Auckland Council-funded waste minimisation feasibility study has developed into an ongoing GETBA work-stream, and we will seek additional Council WMIF funding to extend this project. We will keep on raising awareness of the bottom line business benefits of sustainability and minimising waste. We will complete the web-based recycling directory and continue to identify and introduce initiatives that help to reduce East Tamaki businesses’ waste to landfill, address troublesome waste products, and promote uptake by local businesses through our range of communication channels.

The Howick Local Board will fund a consultant to undertake an industry pollution prevention programme of site visits which GETBA will facilitate.

With some funding from Auckland Transport, GETBA will maintain the promotion of alternative ways to commute and provide a travel planning service to both existing and new businesses. Having had input

into the proposed new southern public transport network we will promote the improved routes and timetabling changes when it takes effect in 2015.

As a significant employment hub, GETBA will maintain work with Auckland Council’s Youth Connections, the Southern Initiative, Manukau Institute of Technology (MIT) and other education institutions to address the problem of youth unemployment. We will investigate incorporating a Jobs Board service, currently accessible via LinkedIn, into our website. We will also encourage businesses to assist local employment by providing work experience, internships, sponsorships and the like to students at these institutions.

GETBA will continue to raise awareness of the business benefits of UFB, and keep members up-to-date with relevant advances in technology.

GETBA will ensure the Emergency Response Plan developed for the East Tamaki business precinct is kept current. We will still advocate for local businesses to undertake business continuity planning (BCP). We also intend to research the provision of an affordable health and safety package targeted at SMEs.

KEY RESULT AREA

TASKS

PARTNERS

OUTCOMES

TIME FRAMES

Provide links to business resources

Monitor, add links to website and communicate

ATEED

Web links kept current

Ongoing / as required

Promote waste minimisation (WM) benefits and identify and implement new initiatives

Recycling companies, contractors, WM champions

Raised awareness; one environmental showcase; uptake of new initiatives

Partner with COMET, Youth Connections and MIT to assist employment

Youth Connections

Links promoted

Communicate the Emergency Response Plan and promote BCP

CDEM

BCP promoted to member businesses

Promote commuting alternatives and travel planning

Auckland Transport

Travel planning offered to businesses new to the area

Investigate OSH package

Specialists

Solutions researched and implemented if appropriate

By year end

Continue Management Bites series

Elephant HR and Training

Management Bites well attended

Ongoing

Promote new leadership development programme

Training provider

Leadership programme underway

Early 2015

ITO

Promote other information and education opportunities

Education and training providers including MIT

MIT short courses and other relevant seminars promoted to members

Ongoing

Local businesses MIT

Property companies

ATEED

2014/2015 BUSINESS PLAN

Skills development

Government agencies

31

3 ATTRACTION Keeping it Local business support GETBA will promote East Tamaki as a great place to do business and to work, and provide a platform for local businesses to raise the profile of their businesses. The 'Keep it Local' ethos encourages local businesses to do business with one another, to employ local where possible, and encourages a sense of community among businesses.

The web-based Business Directory provides businesses with a public profile for their products and services. We intend to raise awareness of this feature by upgrading the Home page to include a Directory sample that changes with each visit.

We will also build on the enhanced listing value by including the monthly web banner in the package.

We will consider new ‘Keep it Local’ marketing opportunities and promote existing avenues, including the recently introduced advertising opportunities in the GETBA magazine. We will ascertain the demand for a ‘one day sale’, an opportunity for both factory shops to drive traffic to their outlet and also manufacturers and wholesalers to clear excess stock.

We will continue to offer the free Member’s Moment at Breakfasts, the Breakfast sponsorship and Business Showcase hosting opportunities.

Business Showcase events give the company hosting an opportunity to raise the profile of their business on-site, and attendees the opportunity to network with other East Tamaki businesses.

KEY RESULT AREA

TASKS

PARTNERS

OUTCOMES

TIME FRAMES

Keeping it Local awareness

Promote the Keep it Local ethos via multiple channels

Local businesses

Keep it Local recognised by members

Ongoing / as required

One day sale researched

For end 2014

Weekly Keep it Local emails

Ongoing

Research demand for a one day sale Promote local businesses which also generates revenue

Continue the weekly email spotlight on local businesses

Local businesses

Continue Breakfast sponsorship profile opportunities

Sponsor for each Breakfast

Add featured business web banner to enhanced listing package

Add featured business banner to enhanced listing package

Promote the GETBA website business directory including enhanced listing

Website directory promoted and visits increased

2014/2015 BUSINESS PLAN

Reach more members

32

While GETBA posts a letter to every property owner supplied by Council’s rating department with notification of each Annual General Meeting, it is apparent that there are some property owners that are either unaware of GETBA, not interested, or who don’t understand the benefit. We will continue to identify issues of relevance to this stakeholder group, hold Property Forums as appropriate and introduce an interest group on LinkedIn targeted at meeting the needs of property owners / owner occupiers.

The strategic planning consultation process identified that there were also some businesses that either didn’t know of GETBA, or if they did, weren’t aware of the services available. GETBA will proactively involve property companies and those who are active in GETBA to help introduce those who are unaware of GETBA services or new to the area. We will also continue to research potential interest areas for members to share ideas and experiences building on the existing LinkedIn interest groups.

KEY RESULT AREA

TASKS

PARTNERS

OUTCOMES

TIME FRAMES

Connect with members who are unaware of services or new to the area

Identify businesses not aware of our services

High interest businesses

More businesses know about GETBA services

Ongoing

Identify high interest businesses to help others

Property companies

Special local interest events

Encourage bring a friend, introduce your neighbour

Local businesses

Bring a friend, neighbour promoted

Ongoing

LinkedIn interest groups

Regular liaison including surveys

Awareness raising visits

Greater participation/ engagement Local businesses

Surveys to connect and ask for feedback

Liaison undertaken – visits and surveys

Ongoing Minimum of one survey by year end

GETBA staff attend networking events in East Tamaki

Marketing the area outside the area We value good media relationships and will seek to establish media connections and get positive publicity and promotional opportunities for East Tamaki and local businesses, beyond the current local papers.

We will also seek opportunities for leveraging strategic partnerships and sponsorships.

We will implement a sponsored properties for sale/lease page on GETBA’s website. The GETBA website is a tool for promoting East Tamaki businesses outside the area with the Home page and Business Directory getting the most page hits. We intend to upgrade the Home page with additional ‘sticky’ features including a sample of

the Business Directory and a sponsored property update feature which will link to the new for sale/ lease section.

We will continue to promote local businesses and East Tamaki as a great place to do business by paying for company profiles in the NZ Manufacturer online magazine which gives very good visibility overseas as NZTE forwards it to overseas offices and clients. We will look for other such opportunities.

The travel planning service for businesses moving into the area is a significant opportunity to improve the attractiveness of East Tamaki as an employment destination.

KEY RESULT AREA

TASKS

PARTNERS

OUTCOMES

TIME FRAMES

Public relations focus

Establish and maintain connections with key publications

Media

Stories run in media outside the area as well as local papers

Ongoing

GETBA website ranking maintained

Ongoing

Publishers

Invite key publications to appropriate events

Website

Maintain google search engine optimisation Adapt website so responsive to different devices Implement a properties available for sale / lease sponsored by local banks / property companies

SEO specialist Web development company Property Companies

Website adapted for responsiveness

Banks

New section implemented

2014/2015 BUSINESS PLAN

Continue to promote businesses / area via NZ Manufacturer online magazine

33

4 ACCOUNTABILITY Return on investment (ROI) It is important to GETBA that we are able demonstrate to both business owners and property owners a return on the target rate investment. Decision making on all activities is driven by whether there will be a return on investment for our stakeholders.

Where appropriate we will attach a value to each event or activity and promote this on the website and in other communication channels. We will continue to research new member offers for local businesses.

KEY RESULT AREA

TASKS

PARTNERS

OUTCOMES

TIME FRAMES

Develop a member benefit (such as insurance or similar service)

Research potential offerings

Appropriate service provider

Benefit(s) researched and discarded or adopted

By year end

ROI on all tasks undertaken

Business case for all activities

Accountant or treasurer

Value attached to each event/activity

Ongoing

Communicate on website and other communication channels

ROI benefit for the targeted rate on the website

Accountant or treasurer

ROI tool on website

By year end

Survey members to establish interest

Attach a value to each event / activity with discount benefit for members

Database management

2014/2015 BUSINESS PLAN

Keeping an accurate register of members in such a large area is an ongoing challenge. In addition to the current visual drive-bys, and combination of phone calls, visits, emails, and returned mail, we will liaise regularly with property companies to be kept informed of businesses moving into the area.

34

The property companies will also distribute GETBA ‘welcome to the area’ packs to new tenants.

Recording and tracking feedback, useful information on local issues and engagement levels is important. We will keep on refining the capability of the CRM database.

KEY RESULT AREA

TASKS

PARTNERS

OUTCOMES

TIME FRAMES

Expand information to include feedback

Refine the CRM system for monitoring participation / engagement, issues and relevant feedback

CRM partner

Regular monitoring of participation, issues and feedback

Ongoing

Keep up-to-date information

Proactively seek to be informed of businesses moving into the area

Property companies

Database updated regularly

Ongoing

Body corporates

Information channels for new arrivals to the area

Leasing companies

Links established with leasing companies

'Welcome to the area' packs for property companies and body corporates to distribute Ensure linkages with leasing companies to keep up-to-date

Link up with leasing companies

Ongoing

Governance and management GETBA’s organisational structure comprises an Executive Committee in a governance, financial oversight, and executive support role, and a small Executive team of 4.6 led by a General Manager.

Budgeted staffing levels should be adequate for the coming year’s proposed plans.

Potential new projects will be assessed so as not to put pressure on staffing resources, and we will continue to consider contracting specialist expertise for specific purposes as required.

KEY RESULT AREA

TASKS

Review the Strategic Plan every year for relevance

Set a time to review

Professional development opportunities for staff will be sought to support succession planning, and ongoing mentoring. Annual performance reviews will be undertaken.

Activities will begin in accordance with GETBA’s Constitution and the Business Improvement District Partnership Programme partnering agreement with Auckland Council. We will review the GETBA Strategic Plan 2013-2016 for relevance, and ensure the Emergency Response Plan is kept current.

PARTNERS

OUTCOMES

TIME FRAMES

Strategic Plan reviewed and adapted as necessary

By year end

Amend where necessary

Ensure adequate staffing to support the Strategic Plan

Enhance capability to support succession planning

Professional development undertaken as required

Ongoing

Governance and administration in accordance with the GETBA Constitution and BID Programme Policy

Adhere to the Constitution and BID policy

Constitution and BID Partnering Agreement adhered to

Ongoing

Auckland Council

Ensure the Emergency Response Plan is current

Add and change as required

Emergency Response Group

Emergency Response Plan is up to date

By year end

Committee

Update as required

Local Businesses Auckland Council Civil Defence & Emergency Management

Financial management and reporting that new revenue streams will need to be sought.

This will need to be monitored in the event that new projects arise requiring additional resources. High resource projects will need to be considered carefully.

KEY RESULT AREA

TASKS

PARTNERS

OUTCOMES

TIME FRAMES

Ensure sound financial management

Set budget

Committee

Audited accounts

Annual

Review against budget

Accountant and auditor

Look for new revenue streams to support new initiatives and protect against loss of funding as required

Examine potential revenue generating services

Adjust where required

Monitor additional government funding as required

Ongoing

Additional revenue (if required)

As required

2014/2015 BUSINESS PLAN

The Executive Committee meets monthly and will continue to monitor expenditure against budget.

Current funding levels should be adequate for the coming year’s proposed plans and it is not envisaged

35

JULY 2014 - JUNE 2015

BUDGET INCOME Targeted Rates

$13,000

Ministry of Justice Grant

$61,400

Howick Local Board Grant

$15,000

Auckland Transport Grant

$10,000

Waste Minimisation Grant

$8,000

Advertising

$21,000

Sponsorships

$12,000

Other (associate membership, events, seminars etc)

$51,600

EXPENDITURE

$692,000

NZ$

Crime prevention including Ministry of Justice Project

$69,000

Event Expenses

$40,000

Marketing and Communication

$65,000

Infrastructure

$74,000

Professional Fees

$48,000

General Expenses

$39,000

Salaries Depreciation Total

2014/2015 BUSINESS PLAN

$500,000

Targeted rate estimated reconciliation

TOTAL INCOME

36

NZ$

All amounts are exclusive of GST.

$317,000 $20,000 $672,000

EAST TAMAKI - A GREAT PLACE TO DO BUSINESS

PO Box 58 260 Botany Auckland 2163 P 09 273 6274 E gm@getba.org.nz

www.getba.org.nz