UPDATE Q4/2023: Beauty and Cosmetics Industry

4/2023 http://thailand.ahk.de

T H E M A G A Z I N E O F T H E G E R M A N -T H A I C H A M B E R O F CO M M E R C E

BEAUTY AND COSMETICS Beauty care in Thailand – An attractive market

PREMIUM PARTNERS 2023

Balancing core products, quality, and innovation: Beiersdorf’s formula for success

Celebrating 10 years of German-Thai co-operation in vocational education and training ANNUAL PARTNERS 2023

FROM THE EDITOR Dear readers, Thailand’s beauty and cosmetics market is one of the largest among South-East Asian countries.

The market value ranked third in South-East Asia in 2022 at US$ 5.3 billion, after Indonesia (US$ 7.2 billion) and the Philippines (US$ 5.5 billion). Thailand ranked first in Asia’s cosmetics industry in terms of Original Equipment Manufacturers (OEM) production value, according to the International Academic Research Conference 2022. The country has already established itself as a beauty hub of innovation and quality.

The Thai beauty market grew 9.5 per cent in 2022, with a total value of Thai Baht 149 billion, according to Euromonitor. Although the market suffered massively during the COVID-19 pandemic, it has shown remarkable resilience due to the strength of e-commerce and social media. The market is projected to grow by 5.2 per cent annually from 2023 to 2028.

German company Beiersdorf, producer of skincare products including NIVEA and Eucerin, has become one of the key players in the Thai beauty market. With the availability of its products through distributors since 1927, NIVEA has been the market leader in the categories of skincare, men-care and suncare. Extensively renovated with state-of-the-art technology and machinery in 2019, Beiersdorf’s factory in Bang Phli has become the company’s second-biggest production centre after Germany to produce NIVEA products for the global market.

Henkel, another German company, has been successful in Thailand for more than 50 years with the iconic hair care brand Schwarzkopf, which has been well-positioned in Thailand’s hair beauty market since 1956. Its brand portfolio includes hair care, hair styling and hair colouration, with several local brands.

The market for beauty treatments such as cosmetic surgery and anti-ageing treatments has also shown consistent strong growth in Thailand. Many of the treatment businesses are under the management of well-known hospitals, such as Bumrungrad Hospital’s Vital Life Wellness Centre and MedPark Hospital’s Dermatology and Aesthetic Clinic Hair Centre. The growth of beauty treatments is partly driven by medical tourism which is heavily promoted by the Thai government.

As the beauty and cosmetics industry is highly related to health, products must be of high quality and safety. There are several regulations in Thailand that multinational companies need to comply with, such as Food and Drug Administration (FDA) regulations for which they need to get licences from the FDA’s Cosmetics Control Division, before importing or manufacturing their cosmetics products. The FDA also provides guidance on labelling requirements as well as prohibited and restricted substances lists.

I trust you will enjoy an interesting and informative read.

Dr. Roland Wein UPDATE is published quarterly by the German-Thai Chamber of Commerce (GTCC) and distributed through an electronic platform to members and qualified non-members in Thailand and abroad. It is also available on our website: thailand.ahk.de/en/publications.

Any opinions expressed in articles in this e-magazine do not necessarily reflect the views of the Chamber.

UPDATE welcomes story and photo contributions from members and non-members alike. Articles may be reproduced with acknowledgement, except for those taken from other sources.

For inquiries, please contact: communications@gtcc.org.

Publisher/Editor-in-Chief: Dr. Roland Wein

Editor & Communications Director: Chadaphan Maliphan

Design & Layout: Sorapol Liengboonlertchai

Sub-Editor: Tony Oliver

CONTENTS

BEAUTY AND COSMETICS

CHAMBER ACTIVITIES

04 Beauty care in Thailand – An attractive market

27 GTCC Multi-Chamber Eastern Seaboard Briefing

07 Tackling the Thai hair beauty market with innovation, quality and competence

10 Balancing core products, quality, and innovation: Beiersdorf's formula for success

14 Unlocking your unique beauty: The rise of personalised aesthetic transformation

16 The evolving landscape of cosmetic procedures

with Mazars in Thailand and Networking

BUSINESS BRIEFS 30 Smart Siam Consulting Limited announces partnership with A. Eberle GmbH & Co. KG

30 Christian Ruge appointed GM of Sindhorn Kempinski Hotel Bangkok

in 2023: A post-COVID perspective

CHAMBER ACTIVITIES 18 GTCC Phuket Activation Lunch 18 Celebrating 10 years of German-Thai co-operation in vocational education and training

20 GTCC Executive Director’s mission to Germany 22 Meeting the Governor of Bangkok 22 Global Sustainability & Productivity Network (GSPN) Dialogue 2023

23 Thai-German Energy Dialogue 24 AHK Finance Workshop in Bangkok 25 “German Day” at ASEAN Sustainable Energy Week 2023

25 Designated German Ambassador to Thailand Dr. Reichel and spouse visit GTCC Office

GTDEE INSIGHT 32 Handover of Industrial Meister in Mechatronics Certificate

33 DIHK-AHK Mechatronics Certificate Handover Ceremony at E.Tech

34 Workshop for BMW Service Apprentice Programme batch 2022

MEMBERS’ CORNER 38 New GTCC members

TRADE FAIRS 40 INHORGENTA MUNICH 2024 41 ITB Berlin 2024

04 BEAUTY AND COSMETICS

Beauty care in Thailand – An attractive market Thomas Hundt The beauty products market in Thailand ranked third in South-East Asia in 2022 at US$5.3 billion, after Indonesia (US$ 7.2 billion) and Philippines (US$ 5.5 billion). Market observers forecast that sales in Thailand will grow at an annual average of 5.2 per cent until 2028.

PURCHASING POWER AT A MEDIUM LEVEL BUT RISING The International Monetary Fund forecasts annual increases in national income of around 5 per cent until 2028. The average household consists of three persons and had a monthly income of about US$ 850 in 2021. Of this, they spend about US$ 22 per month on personal care.

Thailand: Sales of beauty care products in 2022 (US$ million) Segment

2022

Personal care

3533

Skin care

801

Cosmetics

635

Fragrances

322

Source: Statista 2023.

PREMIUM, HEALTH AND NATURE TRENDS According to surveys, consumers are willing to pay more money for premium and natural products. Since COVID-19, they are paying even more attention to their health and inform themselves more comprehensively, which is why products recommended by dermatologists or other doctors are in demand. Products based on herbs and plant extracts are also selling particularly well, according to the Thai Cosmetic Manufacturers Association. Domestic suppliers are strongly represented in this segment.

UPDATE 4/2023

BEAUTY AND COSMETICS 05

Cosmetics that lighten the skin are a little less popular. Because the whitening ingredients are considered hazardous to health and some have even been banned, the demand for whitening products is waning. The skin's appearance should rather shine brightly and naturally. Many beauty and make-up trends come from the Republic of Korea and that country’s cosmetics and care products promise a soft, glowing "K-beauty look".

INFLUENCER MARKETING WORKS Consumers spend considerable time on the Internet as well as on social media channels.

The top social media platforms are Facebook, Instagram, Line and TikTok. Consumer goods marketing is commissioning more and more influencers and the strategy is successful. If influencers recommend a beauty product and readers comment positively on their recommendation, sales increase. According to a consumer survey

by Rakuten Insight, influencers influenced two-thirds of all cosmetics purchases in May 2023.

Influencers link directly to sales platforms such as Lazada or Shopee on their channels.

Sales of beauty products via online retail accounted for about a quarter of total sales in 2022. Sales via bricks-and-mortar retail are also diverse. Multi-brand stores offer cosmetics and care products in a large selection at competitive prices. Supermarket and drugstore chains also serve the mass market, while premium brands can be found in exquisite shopping centres.

“ The beauty products market in Thailand ranked third in South-East Asia in 2022 at US$5.3 billion, after Indonesia (US$ 7.2 billion) and Philippines (US$ 5.5 billion).”

STYLISH YOUNG AND OLD PEOPLE The younger generation is keen to experiment and follow trends, and is open to new, smaller brands. Celebrities from the Republic of Korea are popular. More than half of Thai consumers in 2022 said that the Republic of Korean beauty ideals were popular.

The beauty industry is not just targeting the younger Y and Z generations. Half of the population is older than 40 years but wants to look young and beautiful. Many people buy anti-ageing products from middle age. For example, products that contain collagen or active ingredients that support collagen production are in demand.

Men are an increasingly interesting customer group. They are paying more attention to their appearance; for example, most older men dye their grey hair.

STRONG DOMESTIC INDUSTRY The Department of Business Development reports exactly 3,961 companies have produced personal care products, cosmetics and fragrances in August 2023. They recorded combined revenues of US$ 2.6 billion in 2022. Their sales grew by 8 per cent compared to the previous year.

The largest manufacturers listed in the company directory are Beiersdorf (Thailand) with revenue of US$ 340 million, Johnson & Johnson (US$ 208 million), Neo Factory (US$ 171 million) and Milott Laboratories (US$ 166 million). Larger companies in the sector are also listed on the Stock Exchange of Thailand. The largest public company in the personal care products segment is S&J International Enterprises.

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06 BEAUTY AND COSMETICS

Thailand: Largest public companies in the beauty care sector (2022 revenue in million US dollars) Company

Revenue

S & J INTERNATIONAL ENTERPRISES 174

Notes Manufacturer of beauty care products, Original Design Manufacturer (ODM) of ingredients, formulations, packaging.

DO DAY DREAM

47

Production and distribution of skin care products.

BANGKOK LAB AND COSMETIC

37

Production and distribution of medicinal products and skin care products.

ROJUKISS INTERNATIONAL 27

Development and distribution of skin care products in Thailand, Indonesia, Viet Nam, Lao People’s Democratic Republic, Cambodia and Myanmar.

O.C.C. 25

Retailer of cosmetic brands such as Covermark, KMA, PAUL & JO, Wella Professionals.

NOVA ORGANIC

22

Development, production and distribution of products for hair and scalp.

ASIAN PHYTOCEUTICALS

8

Production and distribution of food supplements and skin care products.

Source: Stock Exchange of Thailand 2023 Note: 1 US$ = 35 Baht.

States of America each supplied around 10 per cent of the imports. Japan and the Republic of Korea accounted for 8 per cent and 7 per cent, respectively. Imports worth US$ 18 million came from Germany in 2022, accounting for about 1 per cent of total imports.

Import duties on goods of Chapter 33 of the Harmonised System are up to 50 per cent.

Information on import duties is provided

by Thai Customs. Before importing care products and cosmetics, the importer or trader must register with the Thai Food and Drug Administration (FDA). The FDA also provides information on labelling requirements and prohibited ingredients.

The Thai Cosmetic Manufacturers Association has around 400 members. It represents manufacturers, traders and importers of care products and ingredients. The manufacturers produce their own brands and are successful as contract manufacturers.

Exports of prepared perfumes, toiletries and beauty products as well as essential oils and resinoids (HS Chapter 33 of the Directory of Foreign Trade) amounted to US$ 2.3 billion in 2022. The most important buyer was Japan with a share of 13 per cent. The other top 10 buyer countries are also in the Asia-Pacific region.

Imports of HS Chapter 33 reached approximately US$ 1.7 billion in 2022 (+11 per cent compared to the previous year). Most industry products entered the country via the logistics hub of Singapore, with a share of 26 per cent. France, China, Indonesia and the United

UPDATE 4/2023

Counterfeit and unregistered products also enter the country. These are offered for sale via Facebook or other channels. The FDA and customs are taking action against this.

Contact details: Thomas Hundt Director Thailand, Cambodia, Myanmar, Laos GERMANY TRADE & INVEST www.gtai.com

INTERVIEW 07

Tackling the Thai hair beauty market with innovation, quality and competence Dheerasak Tridhip With a humble beginning in 1876 in Germany with their first product a laundry detergent, Henkel has come a long way in establishing itself in the cosmetics and beauty industry. Now with a legacy spanning more than a century, the German conglomerate has reinvented personal care and beauty, and made history as a pioneer in innovation and style as well as expanding to various countries. Its Schwarzkopf brand has been globally known ever since and is well positioned in Thailand’s consumer market for hair beauty since 1956. Its broad brand portfolio includes hair care, hair styling and hair colouration, with several local brands such as Schwarzkopf Freshlight, Schwarzkopf Taft, Schwarzkopf Natural & Easy and Schwarzkopf MEN SUCCESS, as well as Schwarzkopf Professional for hairdressers and stylists working in salons.

GTCC UPDATE Magazine is pleased to interview Mr. Dheerasak Tridhip, General Manager, Henkel Consumer Brands Thailand, to explore the company's ground-breaking approach to beauty, innovation, to sustainability and outlook for the future of the sector in its approach to tackle the Thai market, as well as ASEAN markets.

Please share with us background information of your company since its establishment in Thailand. What opportunities did Henkel see in entering the Thai market?

Henkel Thailand celebrated its 50th anniversary in Thailand last year. The company will continue to drive purposeful growth in the Adhesive Technologies and Beauty Care markets with its trusted brands and high-impact solutions.

Established in 1972, Henkel Thailand operates the Adhesive Technologies and Beauty Care business units and has approximately 510 employees across four sites in the country.

These include an office in Bangkok, two plants and a smart factory in the Eastern Economic Corridor.

For the Adhesive Technologies business, Henkel Thailand offers customers a competitive advantage through its integrated, total value-chain solutions of adhesives, sealants, and functional coatings for a wide and growing range of industries, including automotive engineering, electronics, food and beverage, furniture, sports and fashion and medical technologies. Its key brands include Loctite, Bonderite, Technomelt, Teroson and Aquence.

Meanwhile, Henkel Thailand’s Beauty Care business includes both Professional and Consumer segments, where it leads with innovations in the fields of hair colorants, hair perm, hair care and hair styling. We are driving a multi-category consumer brands platform representing a wide range of products and well-known brands including Schwarzkopf, Schwarzkopf Professional, JOICO and ZOTOS. We also strive to meet consumer needs by driving innovations with iconic brands and technologies.

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08 INTERVIEW

The recent acquisition of Shiseido’s Hair Professional business in Asia-Pacific is an expansion of Henkel’s portfolio of established brands, which include Igora Royal, Osis, Syoss, Freshlight and got2b. Globally, Henkel has merged its Beauty Care and Laundry & Home Care business units to form Henkel Consumer Brands.

How has your company evolved since its start in Thailand? Did you have to overcome many challenges in the beginning?

Good progress was made during the past 50 years, before I joined the company. The Beauty Care business has gone through many changes. We did not have many employees in the Beauty Care business 51 years ago as Henkel’s main business at that time was Adhesive Technologies.

Schwarzkopf has already been established for about 120 years. It entered the Thai market in 1956 and was taken over by Henkel in July 1995.

How does Henkel adapt the company's consumer brand portfolio, especially in the hair care and beauty segment, to meet the preferences and needs of the Thai consumers?

Henkel Thailand’s Consumer Brands business includes both Professional and Consumer segments, where it leads with innovations in the fields of hair colorants, hair perm, hair care and hair styling. In addition, We apply customer- and consumer-centric models, to drive the entire Henkel Consumer Brands portfolio through innovation, hair education, customer engagement activities and the community of Thai hairdressers in the market.

The Schwarzkopf brand, which is among the world’s three leading suppliers of Professional hair products, is familiar to Thai consumers as its products have been available since 1956. At Henkel, we strive to meet consumer needs worldwide, and work on understanding and anticipating trends.

We develop and co-create campaigns with our global and regional teams – to leverage and build global-to-local brand experience to Thai consumers.

UPDATE 4/2023

In March 2023, Henkel opened its very own "J-beauty innovation hub" in Tokyo to focus on developing premium brands and drive innovations in Asia for Asian consumers.

The hub brings together experts from different nationalities and allows a unique fusion of Asian and Western beauty concepts, trends and solutions for Asian salon partners and consumers.

What are the differences in Henkel’s branding strategy for the consumer brands?

We localise our branding strategy to suit the Thai market, by focusing on the local market potential, segmentation, trends, needs and, most importantly, market preferences. For example, in Thailand, we developed an easy colour shampoo which is specifically created for Thai consumers, reinforcing our ‘think globally and act locally’ philosophy.

Via our key salon partners, we initiated a brand-to-brand activity to escalate our expertise in the Hair Professional segment – through both Schwarzkopf Professional and Shiseido Professional. Both frameworks have blended our Western and Asian portfolios through service innovation, customer engagement and educational programmes.

We have two distribution channels as there are different applications of the products, thus requiring targeted go-to-market strategies. For the Professionals’ segment, we engage hairdressers and prosumers (consumers who purchase products for professional use). For the Consumers’ segment, we engage them directly through channels like supermarkets.

Did Henkel Consumer Brands unit well perform during first half of 2023 and how about hair business performance in first half of 2023?

We also made good progress in implementing our strategic growth agenda in the first six months of the year. In the Consumer Brands business unit, we are advancing the integration faster than planned. At the same time, we are consistently sharpening our portfolio towards high-margin and highgrowth brands and products. This is also

reflected in the earnings of the business unit.

The Consumer Brands business unit generated sales of 5,365 million euros in the first six months of 2023 (Q2: 2,594 million euros). The Hair business achieved an overall organic sales increase of 7.9 percent in the first half of 2023 (Q2: 6.1 percent).* Back to the Thai market, could you elaborate on collaboration/partnerships that Henkel has engaged in the cosmetics or hair care industries?

Henkel Consumer Brands Thailand business includes both Professional and Consumer segments.

For the Professional segment, where our end-goal is to strengthen the salon business and hairdresser partnerships through education and inspiration, and continues to act as the essential resource for those hairdressers in the industr y. For the Consumer segment, our goal is to build hair beauty experiences to Thai people through our innovation, beauty education, strong and engaging experiences and digitalisation.

To engage and inspire professionals in the hair industry in Thailand, we run an annual hair competition, deployed from our global and regional competition campaigns such as the Schwarzkopf Professional Hairdressing Awards and the newly-established Shiseido Professional Beauty Innovator Award. The competition aims to inspire hairdressers with upcoming trends around the globe and provides the technical skills needed to sharpen their hairdresser and business skills.

The winner of this competition will have international exposure and build hairdresser skills and inspires the trends in our global and regional hubs in Germany and in Japan respectively. We believe that their success is our success. That is our philosophy.

Henkel Thailand also oversees the Cambodia and Myanmar markets. How do these two markets perform?

We operate in Cambodia and Myanmar via exclusive distributorship model. We believe there are strong opportunities to grow further, especially in Myanmar.

INTERVIEW 09

“ We apply customer- and consumer-centric models, to drive the entire Henkel Consumer Brands portfolio through innovation, hair education, customer engagement activities and the community of Thai hairdressers in the market.”

What will be the key trends in the next five years for the hair care industry? How do you plan to seize the opportunity to utilise such trends?

In recent years, we have observed that Thai consumers are starting to pay more attention to their styles and physical appearance since they are progressively returning to their workplaces and resuming social activities following the COVID-19 pandemic.

Since the COVID-19 pandemic, e-commerce has become one of the key channels for beauty sales in Henkel Thailand, which also explains our distribution/channel strategy of offering our products through platforms such as Lazada and Shopee.

In addition, physical and brick-and-mortar stores play an important role in reaching out to our target consumers. Thus, we are also partnering specialist health and beauty stores such as Watsons to enhance the in-store experience for product browsing and getting advice from sales associates.

Additionally, social media channels like TikTok and Instagram continue to provide beauty inspirations to our consumers.

Understanding the above, we need to keep up with these changing consumer trends and behaviours, and review our market strategy to be in touch with the Thai market.

Sustainability and ethical practices are becoming increasingly important in the beauty and cosmetics industry. How does Henkel address these concerns in its operations and product offerings in Thailand?

Sustainability is a central element of Henkel’s business strategy. The company has long been committed to its leadership in sustainability and launched a new global 2030+ Sustainability Ambition Framework last year.

To support achieving climate-positive operations by 2030, Henkel Thailand has installed solar panels on the roof of its plant in Chonburi, and continually explores ways

to reduce energy and water consumption and waste generation at all its sites.

At the same time, Henkel Thailand promotes circularity by developing sustainable packaging solutions. For example, packaging innovations for Schwarzkopf and Syoss products include recycled paper boxes, and new bottle and cap designs that require less plastic. In collaboration with its hair salon partners, Henkel Thailand has launched an initiative to collect the used bottles of hair colouration products for recycling.

Over the years, Henkel Thailand has been actively contributing to the community.

In March 2022, the company donated approximately 2.3 million baht (64,000 euros) to Taksin Hospital Foundation through the Fritz Henkel Stiftung charity foundation.

The funds helped to build two Respiratory Care Units and obtain medical equipment to treat COVID-19 patients. Henkel Thailand employees also donate blood twice yearly to the Thai Red Cross Society and donated more than 10,000 euros (395,000 baht) to the Thai Red Cross Society to support medical workers in 2020.

Are there any specific regulations or standards in Thailand's cosmetics industry that Henkel adheres to? And how does Henkel ensure these compliance standards and maintain quality control?

We comply with the Thailand Food and Drug Administration (FDA) high standard regulations and our global compliance standards. *Source: Henkel raises sales and earnings guidance for 2023 <https://www.henkel.com/press-and-media/ press-releases-and-kits/2023-08-10-henkel-raisessales-and-earnings-guidance-for-2023-1879994>

Contact details: Dheerasak Tridhip General Manager, Henkel Consumer Brands Thailand Henkel (Thailand) Limited https://www.henkel.co.th/contact-us https://www.henkel.co.th

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10 INTERVIEW

Balancing core products, quality, and innovation: Beiersdorf's formula for success Stephanie Barraud Founded in 1882 by pharmacist Paul C. Beiersdorf in Hamburg, Beiersdorf has evolved into a globally successful consumer goods company, known for its iconic brands, particularly NIVEA and Eucerin.

As a GTCC member since 1986, Beiersdorf (Thailand) Co., Ltd. has been long-standing in Thailand with more than 700 employees at its office in Bangkok and the production centre in Bang Phli. GTCC is pleased to interview Ms. Stephanie Barraud, Senior Vice-President – ASEAN, Beiersdorf Co., Ltd., on the company’s endeavors in Thailand and ASEAN market, which a strong focus on sustainability.

Prior to her current position, Ms. Barraud spent four years honing her professional skills at J&J Consumer France. Her journey with Beiersdorf commenced in 2002 when she joined Beiersdorf France as Senior Brand Manager, responsible for NIVEA’s facial products. In 2003, she took on the position of Group Brand Manager at Beiersdorf Brazil. As Marketing Director at Beiersdorf Russia since November 2005, she has successfully managed marketing and trade marketing activities not only in the Russian Federation but also across the 11 countries of the CIS (Commonwealth of Independent States of the Former Soviet Republic). In October 2021, Ms. Barraud embarked on her current position, based in Thailand.

Beiersdorf (Thailand) Co., Ltd. has been operating in Thailand since 1972. What opportunity did Beiersdorf see in the cosmetics market here at that time?

NIVEA products first arrived in Thailand in 1926 through our established distributor network.

With Beiersdorf’s 140-year history, we are an old lady, but with a very nice mixture of being true to our past, and modern at the same time. One of the secrets that made the company one of the world’s leading skincare brands is our ability to strike a balance between long-term vision and time-tested excellence. For instance, the iconic blue tin NIVEA Cream has remained unchanged for 112 years, a testament to its enduring quality.

UPDATE 4/2023

On the other hand, we're committed to innovation and have a 140-year history of pioneering the skincare industry. Our journey began with Dr. Oscar Troplowitz, an assistant at Mr. Paul Beiersdorf's pharmacy, who discovered a way to blend water with lanolin from sheep wool, creating the first water-inoil emulsion and birthing NIVEA Cream.

Since then, we’ve continued to lead with innovations, introducing groundbreaking products like sunscreen under the NIVEA and Eucerin brands and trailblasing in men's skincare.

What have been the major transitions of Beiersdorf’s business activities and market position in Thailand from then until now?

The journey has been marked by not just major transitions but a continuous evolution since the company's inception. I think one of the significant accomplishments of Beiersdorf in Thailand is pioneering the deodorant and men’s skincare categories, which were nonexistent before our involvement. We hold a global leadership position in sunscreen products and have successfully increased the adoption of this category in Thailand’s daily usage. Our factory in Bang Phli, was renovated for expansion in

INTERVIEW 11

2019 due to the production extension, serving most of the worldwide NIVEA brand’s production requirements.

What's the proportion of the NIVEA products and Eucerin products in Thai market?

We are the leaders in the market for both NIVEA and Eucerin. We're very proud of that. NIVEA is our flagship product, enjoying a marketing size two to three times the size of Eucerin. In the more niche Dermocosmetics market, Eucerin stands out as a dominant leader, boasting an impressive market share of nearly 60 per cent. This achievement is truly remarkable.

How does Beiersdorf adapt its product portfolio to cater to the needs of Thai consumers?

Are there any specific challenges or opportunities unique to the Thai market?

With 140 years of skincare expertise, we develop ingredients based on fundamental research, and these innovations are utilised globally. We recognise the importance of tailoring products to cater the unique requirements of each local market. Encompassing both product benefit and product textures. Thailand's warm and humid climate, for instance, calls for lighter textures, distinct from the richer and nourishing creams preferred in colder regions such as Europe or Russia, where temperatures can plummet to -30 degrees. Therefore, our products are thoughtfully adapted to suit these varying needs and climates.

In the Asian market, consumer skincare preferences prioritise addressing concerns like brightening spots and melasma rather than wrinkles, reflecting the distinct characteristics of Asian skin. This adaptation encompasses our entire product range, including body, face, deodorant, and sunscreen products. The influence of Korean and Japanese brands in this market shapes format preferences, such as larger sachets and smaller-sized packaging, like serums available in 50 ml, compared to the standard 30 ml elsewhere. Additionally, Thailand stands out as a highly innovative market, known for its rapid pace of innovation, alongside Malaysia, within South-East Asia. Adapting to and keeping pace with these dynamic markets is key.

Key opinion leaders hold significant influence globally, but the role of celebrity endorsements distinctly shapes the market dynamics. TikTok has a strong focus on South-East Asian because its flourishing presence in this region. When it comes to digital and e-commerce, the rapid growth of TikTok shops in SouthEast Asia break away from the other parts of the world, with the presence of two major players like Shopee and Lazada. While the core principles remain consistent worldwide, we ensure our approach is finely attuned to these nuances, enabling us to adapt to local needs, with the right products and strategies.

prominent local brands like Indonesia and Malaysia, it boasts a blend of strong innovations and enduring core products. Our approach involves marketing a single brand worldwide with consistent positioning while ensuring product relevance to local consumers, striking a balance between global and local adaptation. We take pride in our innovation, consistently introducing new, impactful products such as NIVEA Super 10 and a recent clear face care range, alongside maintaining successful core product lines to sustain a substantial portion of our business.

We recently revamped our brightening product range, a significant contributor to our sales, by improving textures for increased efficacy. Rather than completely overhauling our products, we focus on ongoing updates and improvements, all while introducing fresh innovations to strike the right balance.

Our dynamic approach has positioned us as an innovative brand with strong market leadership in deodorants, men's care, and sunscreen (ranking second) in Thailand.

We take pride in our enduring, consumerrelevant product lines, maintaining success through continuous innovation and the rejuvenation of our hero products.

How many segments of the market do you have? Which of your products perform better in either the women's market or men's market?

You can segment the market as much as you want. However, our product categories encompass eight main segments: (1) body, (2) body care, (3) face care, (4) face cleansing, (5) sunscreen, (6) lip care, (7) men-care and (8) deodorants, with district divisions between men and women.

How competitive is the market in Thailand compared to that in Germany?

It’s competitive everywhere. The main competitors are multinationals, not different from Germany. Although Thailand’s skincare market exhibits more diversity, catering to local needs. While Thailand lacks

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“I think one of the significant accomplishments of Beiersdorf in Thailand is pioneering the deodorant and men’s skincare categories, which were nonexistent before our involvement.”

The female market is extremely dynamic with rapid growth, particularly in the body care category. We came up with an introduction to new, lighter texture and more efficient products like the recent Super 10 serum, which has garnered fantastic consumer response.

Conversely, the male market, primarily in deodorants, shows steady growth, while men-care, although increasing post-pandemic, does so at a comparatively slower pace.

Thai consumers exhibit sophistication in understanding their skin needs, demanding precisely targeted products. Our Hamburg headquarters houses a significant R&D center, and we also maintain research extensions, such as our Shanghai centre, to cater to diverse Asian skin needs and keep a finger on the pulse of consumer trends and market requirements.

Are there any extensions of other brands of Beiersdorf planned for entry to the Thai market in the next five years?

Currently, we primarily operate with two major, iconic brands. The Thai market has been experiencing rapid post-COVID growth, consistently in double digits. Given the market's dynamism, our commitment is to consistently provide top-quality products that cater to Thai consumers' diverse needs through these two iconic brands. Although it may appear as one brand, these encompass various products across multiple segments, including sunscreen, body, face, face cleansing, men-care, cleansing, and deodorants for both women and men.

These brands function as comprehensive umbrella brands, covering a wide range of product categories.

In expanding the production facility to twice its size at the Bang Phli Industrial Estate with the grand opening in 2019, is it aimed at the Thai market or an expansion in markets of neighbouring countries?

We operate two production centres in South-East Asia, situated in Thailand and Indonesia.

NIVEA products are developed in Hamburg, and a significant portion of their production occurs at Beiersdorf's facility in the Bang Phli industrial estate in Thailand. These products serve not only the Thai and Asian markets but also global distribution. Approximately 80 per cent of the requirements for the South-East Asian market are met by NIVEA products. In contrast, Eucerin primarily relies on imports from Europe.

Which emerging markets are more active in the ASEAN region?

In South-East Asia, Indonesia, with its population of 300 million, stands out as a notably large and rapidly expanding market, accompanied by substantial economic growth. The Philippines and Vietnam, each with 100 million inhabitants, offer significant growth potential due to the relatively low penetration of various product categories in their markets. On the other hand, Malaysia and Thailand are more mature and sophisticated markets, thus reflecting a division between markets characterised by substantial population and growth potential and those that are further developed and sophisticated.

What were the key trends in the cosmetics/skincare industry?

In this ever-evolving market, textures are playing an increasing role. The body care sector, which is experiencing rapid growth, is witnessing a strong trend towards lighter body serums

UPDATE 4/2023

with higher ingredient concentrations.

Additionally, a notable trend is the emergence of single-use masks, now a sizable and sophisticated market. What might be considered niche in Europe, such as singledosage ampoules with highly concentrated serum, holds significant prominence in Asia. Asian skincare routines, involving the application of essence, serum, moisturizer, and sunscreen, reflect a more comprehensive approach compared to the simplified all-in-one solutions favored in Europe. This heightened sophistication can be attributed to the influence of skincare practices from the Republic of Korea and Japan.

What we’re observing here is a delayed yet evolving trend in the realm of skincare.

Previously, the market predominantly featured wash-off foams that required rinsing with water; now, it’s progressing toward more advanced methods like micellar water applied with a cotton pad. This trend initially gained traction in Europe and Latin America and has now made its way here.

Consequently, the most rapidly growing category in face cleansing is micellar water, known for its skin-friendly, especially for sensitive skin, and convenient properties.

In addition, the trend encompasses a broader range of packaging sizes, including sachets, small packages, and larger ones, perhaps due to the convenient format in Consumer Value Stores and budget-

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conscious consumers. The assortment of available sizes in Asia surpasses that in the other markets, providing consumers with more choices.

Sustainability is a significant global trend, which has already gained strong momentum in Europe and is steadily marking its presence felt in Asia. As a European multinational, we have been at the forefront of sustainability efforts, firmly committed to our goal of reducing greenhouse gas emission by 30 per cent by 2025, using 2018 as a reference point. Our achievements in this area have been substantial, with key milestones such as eliminating the use of microplastics in both our NIVEA and Eucerin brands. Furthermore, 100 per cent of our carton boxes are ecologically certified, and we exclusively employ 100 per cent certified kernel oil. These concerted efforts demonstrate our dedication to sustainability, and it’s evident that this trend is on a clear route to come in Asia as well.

This year, we achieved an exceptional “AAA” rating by the Carbon Disclosure Project (CDP), a non-profit organisation. Out of over 15,000 companies globally, only 13 were honored with this esteemed “AAA” award, highlighting our significant strides in sustainability. We are deeply committed to further advancing our sustainability efforts. Additionally, diversity and inclusion (DNI) are becoming increasingly significant for companies worldwide, poised to transform our work dynamics positively. We have made a resolute commitment to achieve gender diversity, aiming to fill half of the management positions across the globe with women by 2025.

Sustainability and ethical practices are becoming increasingly important in the cosmetics industry. How does Beiersdorf address these concerns in its operations and product offerings in Thailand?

Beiersdorf is dedicated to a clear global agenda called “Care Beyond Skin”, with a particular focus on children’s education for Thailand, a commitment spanning over a decade and implemented in 68 countries. This endeavor has seen participation from over 10,000 employees worldwide, who have volunteered for related projects.

Additionally, we run a two-year programme called “Library for Lifelong Learning Empowerment” in cooperation with Ashoka Thailand and Thailand Collaboration for Education across Thailand. This initiative involves the renovation of libraries in underserved and impoverished areas, providing advanced technologies and games to ensure equal educational opportunities for underprivileged children. With the active involvement of more than 200 employees in library renovations, we recently celebrated the completion of the latest library, marked by a ribbon-cutting ceremony at Wat Mongkhon Khothawat School, Samut Prakarn. We have plans to sustain this program as it contributes positively to society.

During the COVID-19 pandemic, Beiersdorf contributed over Euro 50 million to support communities. Beyond financial support, we also engage our employees in making a tangible impact on the community and the environment. A month earlier, we collectively planted over 10,000 trees, and the feedback was exceptionally positive, prompting plans to repeat this initiative next year. It’s a source of pride for all participants in contributing to repeat meaningful projects.

Could you elaborate on any collaboration or partnerships that Beiersdorf has engaged in within Thailand's cosmetics industry? How does such collaboration contribute to the company's success?

In South-East Asia, market engagement relies significantly on television and influencers. We foster collaborations, enlist ambassadors, and partner closely with influencers for product launches and specific brand campaigns. This collaboration is an integral part of our daily operations. Consumers place trust in individuals and influencers, not just brands, and the region boasts numerous channels with exceptional expertise in various fields.

What are the specific regulations that you need to apply and comply with the Thai standards.

As a European company, every of our products adhere to the rigorous standards and regulations of the European Union, which are often more stringent than those in Asia. When launching products in Thailand, our dedicated regulatory team collaborates with the Thai Food and Drug Association (FDA) to ensure strict adherence to local regulations, ensuring the utmost quality and safety. Likewise, we are actively involved in the Thai Cosmetic Manufacturers Association.

Our commitment to quality is unwavering, and as a robust German company, we take immense pride in our products, having received prestigious production quality awards from the Thai FDA for three consecutive years, alongside Renault.

Our company is dedicated to delivering innovative, efficient, highly qualitative, and safe skincare products to people.

Contact details: Stephanie Barraud Senior Vice-President – ASEAN Beiersdorf Co., Ltd. info.th@Beiersdorf.com https://www.beiersdorf.co.th

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14 BEAUTY AND COSMETICS

Unlocking your unique beauty: The rise of personalised aesthetic transformation VitalLife Scientific Wellness Center In a world where individuality reigns supreme, the aesthetics industry has embraced a transformative trend – personalisation. Now, more than ever, people seek treatments tailored to their unique needs and desires.

As the demand for personalised services skyrockets, one name stands out as a trailblazer in this evolving landscape – VitalLife. Discover how VitalLife is leading the way in revolutionizing aesthetics through cutting-edge personalised treatments that cater to an individual’s every desire.

SURGE IN NEED FOR PERSONALISED, SAFE AND INNOVATIVE AESTHETIC ENHANCEMENTS The shift towards personalisation in the aesthetics industry reflects a broader societal trend emphasizing individuality and unique expression. Clients now seek treatments that address their specific concerns, facial features and skin types, acknowledging that one-size-fits-all solutions often fall short

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of meeting their expectations. Personalised treatments offer customers a sense of ownership and involvement in their aesthetic journey, promoting a deeper level of satisfaction and confidence in the outcomes.

Moreover, market research shows that consumers increasingly prioritize treatments that offer minimal downtime and safe approaches to health and beauty enhancements. Gone are the days of lengthy recovery periods and risky procedures; clients are now actively seeking advanced techniques that deliver outstanding results without compromising safety.

Apart from this, customers are showing a growing interest in exploring new and innovative

BEAUTY AND COSMETICS 15

"The aesthetics industry has embraced a transformative trend of personalisation. Now, people seek treatments tailored to their unique needs and desires." approaches to achieve their desired aesthetic goals. This shift in consumer behaviour has spurred providers like VitalLife to continually push the boundaries of innovation while maintaining a commitment to personalised care.

HARNESSING THE POWER OF AUTOLOGOUS CELL TECHNOLOGY – SAFE AND REGENERATIVE TREATMENTS As consumer preferences shift towards innovative and effective solutions, Autologous Cell Technology offers an alluring choice for those seeking safe, personalised aesthetic enhancements. By harnessing the regenerative potential of a patient's own blood, VitalLife offers safe and effective treatments that promote healing and rejuvenation. This advanced technology

allows for less invasive procedures, as it stimulates the body's natural regenerative processes, reducing the need for extensive surgical interventions.

The O-Shot treatment is a prime example of this innovative approach, in which VitalLife uses the patient's own blood to rejuvenate and enhance sexual health non-surgically. In addition, the scientific clinic offers advanced cell extraction technology for poor sexual conditions, providing clients with personalised regenerative solutions for improved sexual health, all with minimal downtime.

SAFE AND ADVANCED TECHNOLOGIES FOR ENHANCED COMFORT In the world of aesthetics, prioritizing comfort and delivering personalised treatment plays a significant role in unlocking superior and more fulfilling results for clients. VitalLife understands that personal comfort is crucial to a positive treatment experience. Therefore, the scientific clinic is dedicated to utilizing safe and advanced technologies that minimize pain and reduce recovery time.

Treatments such as Tesla Former and Viveve Radiotherapy exemplify VitalLife's commitment to innovative approaches that enhance sexual health, all without the need for invasive procedures or extended downtime.

As the aesthetics industry evolves towards personalised treatments, service providers are finding innovative approaches to meet the customer’s needs. As of today, VitalLife stands out as a global trailblazer, leading the way with their commitment to individualised care and cutting-edge technology. By embracing the power of personalisation and integrating Autologous Cell Technology, VitalLife delivers Contact details: exceptional results that leave their clients VitalLife Scientific Wellness Center feeling confident and satisfied. With a focus Tel: +66 2066 8899 on innovation, comfort and convenience, Line OA: @vitallife_wellness VitalLife sets the standard for personalised info@vitallifeintegratedhealth.com aesthetics, offering a transformative www.vitallifeintegratedhealth.com experience that celebrates each client's unique beauty and individuality.

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16 BEAUTY AND COSMETICS

The evolving landscape of cosmetic procedures in 2023: A post-COVID perspective Dr. Yada Itthipanichpong, MD, MSc. and Dr. Chontavat Suvanpiyasiri, MD. The world of cosmetic surger y and procedures has been on a remarkable journey over the past few years. The global cosmetic surgery market was estimated at US$ 63.4 billion in 2021, with a compound annual growth rate (CAGR) of 9.6% expected from 2022 to 2030. In 2023, the aesthetic medicine market has found a unique position in evolution and transformation. The COVID-19 pandemic has had a profound influence on every aspect of our lives, including the cosmetic industry. As we step into this new era, we see significant shifts in trends and attitudes towards cosmetic procedures. In this article, we will explore the changing landscape of cosmetic procedures in 2023, focusing on trends that have emerged in response to the pandemic and its aftermath.

THE RISE OF VIRTUAL CONSULTATIONS AND TELEMEDICINE One of the most notable trends in the world of cosmetic procedures in 2023 is the widespread adoption of virtual consultations

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and telemedicine. The COVID-19 pandemic has forced many healthcare providers, including those in cosmetic practice, to adapt to remote communication. This shift has made cosmetic procedures more accessible and convenient for patients who are able to receive expert advice without the necessity for in-person appointments. These virtual consultations not only reduce the travel time and associated costs, but also provide individuals with a wider range of opinions and treatment options, as they can easily consult with providers from different regions or even countries.

EMPHASIS ON AUTHENTIC AND SUBTLE ENHANCEMENTS In the wake of the COVID-19 pandemic, there has been a shift in the perception of beauty and cosmetic procedures. Many individuals are now prioritizing natural and subtle enhancements over dramatic transformation.

The reflection and introspection that occurred during lockdowns might have contributed to a desire for a more healthy, authentic and

genuine appearance. In 2023, the cosmetic procedures often focus on embracing one’s existing natural features rather than completely altering them. The treatment like botulinum toxin (Botox), dermal fillers and energy-based devices are increasingly becoming popular for their ability to provide subtle improvements that maintain a natural look. The beauty goal is to look well-rested, refreshed and healthy, rather than drastically different.

Dr. Yada Itthipanichpong, a dermatologist at MedPark Hospital, says “We are seeing more and more people wanting to achieve a more genuine appearance with subtle changes,

BEAUTY AND COSMETICS 17

rather than one with an obvious and drastic change. The shift in trend is seen in injectable procedures, for example botulinum toxin and dermal filler, as people tend to prefer a more natural look and delicate changes without a frozen look or an obvious result. While the procedure emphasizing skin quality improvement and collagen production – for example, skin-boosters, biostimulators and energy-based devices – are ones of the most popular treatments so far this year.”

NON-INVASIVE AND MINIMALLY INVASIVE PROCEDURES Non-invasive and minimally invasive procedures offer several advantages, including minimal downtime, reduced risk, and less discomfort compared to surgical techniques. In 2023, many individuals who were hesitant about undergoing surgery before the pandemic are now exploring these alternative and less invasive procedures, for example laser skin resurfacing, microneedling, focused ultrasound, radiofrequency,

and non-invasive body contouring. The advancements in technology have made these procedures safer and more effective, contributing to their rising popularity.

THE ‘ZOOM BOOM’ EFFECT The surge in remote work and video conferencing during the pandemic has led to what some call the ‘Zoom Boom’ effect or ‘Zoom face-envy’. With many individuals spending more time staring at their own faces in the video calls, they inevitably compare them with those of others, leading to the hyper-awareness of their appearance on screens. Poor lightning and skewed angles of laptop cameras, along with a face activated by stress or dearth of sunlight and exercise – mentioned by many individuals as “lockdown face” or “crepey face” – can disturb a person’s perspective toward their facial appearances.

As a result, there has been a rise in demand for procedures that address concerns such as under-eye hollowness, sagging, doublechins, and facial asymmetry.

“ Customization and personalization have become key factors in the cosmetic procedure trend of 2023.”

Procedures like dermal filler on the under-eye area and naso-labial folds (smile lines), along with non-invasive procedures to enhance jaw definition and reduce a double chin, include ultrasound, radio frequency and electrical stimulation, have seen a notable increase in popularity. Many individuals are also seeking treatments that enhance their appearance where their face is front and centre.

PERSONALIZED TREATMENT PLANS Customization and personalization have become key factors in the cosmetic procedure trend of 2023. Providers are recognizing that each patient is unique, with specific goals and concerns. As a result, there is a growing emphasis on tailoring treatment plans to meet individual needs. Advanced technology, such as simulations, allow patients to v i su ali ze pote nt i a l outcom e s b e fore undergoing procedures and ensure that patients achieve results that align with their aesthetic preference and expectations.

SAFETY AND HYGIENE PROTOCOLS The COVID-19 pandemic has heightened awareness of health and safety measures in every Industry, including the cosmetic industry. In 2023, patients can expect clinics to maintain the highest standards of cleanliness and infection control. The emphasis on safety has become a crucial factor in the decision-making process for individuals considering cosmetic treatments.

SUSTAINABILITY AND ETHICAL PRACTICES The growing focus on sustainability as well as ethical practices are another remarkable trend in the world of cosmetic procedures and skin care products in 2023. Many patients are seeking treatments and products that align with their values, including ecofriendly and cruelty-free options. Sustainable packaging, recycling programmes and ethically sourced ingredients have become selling points for cosmetic procedures and products.

Dr. Yada Itthipanichpong, MD, MSc., Dermatologist at MedPark Hospital Dr. Chontavat Suvanpiyasiri, MD., Dermatologist at MedPark Hospital Contact details: Thanaporn Khumnopkunchok Business Development Department Manager MedPark Hospital Tel: +66 2 023 3333 / +66 2 090 3182 expatservice@medparkhospital.com www.medparkhospital.com

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18 CHAMBER ACTIVITIES

GTCC Phuket Activation Lunch

GTCC Phuket Activation Lunch with members and friends made its debut on 29 June 2023 at the Double Tree by Hilton Phuket Banthai Resort, GTCCmember since November 2022.

GTCC Executive Director Dr. Roland Wein and Head of Membership, Events & Communications Department, Ms. Jantarath Korbuakesorn connected and learned from the community about their current activities. They discussed potential collaboration together.

Celebrating 10 years of German-Thai co-operation in vocational education and training On 4 July 2023, GTCC celebrated the 10year anniversary of the German-Thai Dual Excellence Education (GTDEE) project at the SO/Bangkok with GTDEE partners which include companies and colleges as well as the German Embassy in Bangkok represented

by Ms. Regina Kimpel, Second Secretary of the Economic and Commercial Section.

The GTDEE project was launched in 2013 by the GTCC and German International Cooperation (GIZ), in co-operation with founding companies B. Grimm, BMW Thailand Company Limited and Robert Bosch Thailand. The main objective was to introduce practices from Germany's vocational education system and to produce skilled workforce with flexible qualifications.

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GTCC would like to express heartfelt gratitude to all the partners who have contributed to GTDEE's success. Also, a round of applause is given to Mr. Markus Hoffmann, GTDEE Project Director, and Dr. Kamonsak Suradom, GTDEE Senior Manager, for their dedication and commitment.

All participants also bid farewell to Mr. Markus Hoffman, who will return to Germany in September. GTCC Executive Director Dr. Wein expressed his heartfelt gratitude to Mr. Hoffmann for his dedication and commitment to GTDEE and GTCC, and wished him all the best and success in his future endeavours.

CHAMBER ACTIVITIES 19

GTCC AFTERWORK with Mazars in Thailand

A GTCC AFTERWORK Briefing with Mazars in Thailand at the Sofitel Bangkok Sukhumvit on 13 July 2023 welcomed about 50 participants who received “Updates on Tax and BOI Matters” presented by Mazars in Thailand Director, Taxation Practice, Martin Liebenow, and Legal Director, Kodchakorn Kum-iem. GTCC is thankful to our speakers for the very useful insights and all the guests for joining us!

GTCC AFTERWORK Networking July

The Briefing was followed by GTCC AFTERWORK, which attracted about 90 guests including GTCC members, partners and friends, making it a wonderful gathering again.

GTCC sincerely appreciates the generous support from Event Partner Mazars in Thailand, Beverage Partner Paulaner by Flow Inter and Venue Partner Sofitel Bangkok Sukhumvit for making it another wonderful networking night.

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20 CHAMBER ACTIVITIES

GTCC Executive Director’s mission to Germany ASIEN-PAZIFIK-FORUM BAYERN 2023 GTCC Executive Director Dr. Roland Wein participated in the 15th Asien-Pazifik-Forum Bayern on 26 July 2023 with a live interview on “Insight Asia – What moves German companies in Asia”, together with President and CEO of AHK Korea, Dr. Martin Henkelmann, and Delegate and Chief Representative of AHK Hongkong Mr. Hannes Farlock. The event took place in Nürnberg, Germany.

Asien-Pazifik-Forum Bayern is a conference for exchanging information on sales, sourcing, investment and innovation in Asia, which is especially important for diversification of supply chains and acts as a compass in a dynamic growth of the economy. Topics of discussion on business and investment in ASEAN this year include “Thailand: New production hubs – opportunities for German suppliers” by Sanlaya Aksharamat, Consul (Investment) and Director of Thailand Board of Investment, Frankfurt.

VISIT TO THE THAI CONSULATE-GENERAL IN MUNICH The GTCC Executive Director had a meeting with Consul-General Prapenpim Prachonpachanuk at her residence in the Royal Thai Consulate-General in Munich on 27 July 2023.

MEETING WITH IHK MUNICH AND UPPER BAVARIA MEMBER OF THE EXECUTIVE BOARD On the same day, the GTCC Executive Director met with Mr. Christoph Angerbauer, Member of the Executive Board International, Industry, Innovation of the Chamber of Commerce and Industry (IHK) for Munich and Upper Bavaria.

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CHAMBER ACTIVITIES 21

GTCC AFTERWORK Briefing with Lufthansa About 44 guests enjoyed the exchanges at GTCC AFTERWORK Briefing with Lufthansa on 10 August 2023. They gained more insights into "sustainability in aviation" for a greener future, how the Lufthansa Group connects people, cultures and economies in a sustainable way, and how they can support green aviation.

We are grateful to Ms. Anlee Do, Lufthansa General Manager for Thailand, Vietnam and the Philippines, and her team for the fun yet informative briefing on "Future Sustainability in Aviation".

GTCC AFTERWORK August Following the Briefing with Lufthansa, GTCC AFTERWORK in August 2023 took place at the Panorama Restaurant on the 23rd floor of the Crowne Plaza Bangkok Lumpini Park. It was another fantastic network evening for our members, partners and friends.

We would like to express our heartfelt gratitude to Event Partner Lufthansa as well as Venue Partner, Crowne Plaza Bangkok Lumpini Park for supporting us and for contributing to the success of the event. A special “thank you” is also given to our guests for joining and always supporting us.

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22 CHAMBER ACTIVITIES

Meeting the Governor of Bangkok GTCC Deputy Executive Director, Mr. Marius Mehner together with Managing Director of Keidel DrainStar GmbH, Mr. Rolf Keidel had the privilege of meeting Governor of Bangkok Mr. Chadchart Sittipunt and the management officials from the Drainage and Sewerage Department of the Bangkok Metropolitan Administration (BMA) on 4 August 2023.

The purpose of the meeting was to introduce and discuss the innovative Siphonic Surface Drainage Technology — a groundbreaking solution for effectively mitigating the persistent flooding issues that particularly have an impact on metropolitan areas. They also explored the possibility of initiating a pilot project specifically designed for Bangkok's distinct environment and weather conditions.

Global Sustainability & Productivity Network (GSPN) Dialogue 2023 The Global Sustainability and Productivity Network (GSPN) Dialogue 2023 took place on 9 August 2023 at the United Nations Economic and Social Commission foe Asia and the Pacific (ESCAP) in Bangkok. The focus was on the importance of productivity in driving economic growth, innovation and sustainable development in Thailand, the Association of South-East Asian Nations (ASEAN) and beyond.

The GTCC Executive Director attended the event as a panelist on "Collaborative Approaches to Achieving SDGs: Case Studies and Lessons from Bilateral & Multilateral” together with: Ambassador of Italy to Thailand, H.E. Paolo Dionisi; Senior Austrade Representative of the Australian Embassy, Mr. Michael Helleman; Executive Vice-President, Industry and Community Engagement of NSTDA, Dr. Janekrishna Kanatharana; and Group CEO and President of Bangchak Corporation, Mr. Chaiwat Kovavisarach.

The Ambassador of Malaysia to Thailand, H.E. Dato’ Jojie Samuel, and Executive Director of Thailand Productive Institute, Mr. Suwanchai Lohawatanakul gave welcoming and opening remarks, respectively. The remarks were followed by an introduction on “Diplomacy meets Business” by Head of the Mission Diplomatic Council CLMTV Dato, Steve Cheah. There were two keynote presentations on “SDG in Thailand, and AI and Robotics for Precision Agriculture” by the President of TDRI Dr. Somkiat Tangkitvanich and "AI and Robotics for Precision Agriculture: Increasing Productivity and Sustainable Food Production" by CEO of TUSStar Malaysia and APAC Director Ms. Ravenna Chen.

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CHAMBER ACTIVITIES 23

Promoting green hydrogen at SETA 2023 and Solar+Storage Asia 2023 GTCC and GIZ Thailand teams promoted the Hydrogen Ramp-up Programme (H2Uppp) for green hydrogen development and applications in Thailand at SETA 2023 and Solar+Storage Asia 2023 on 17-18 August 2023. At the H2Uppp booth, the team broadened the network and connected with key Thai utility and industrial players and acquired valuable insights into potential hydrogen collaboration across sectors.

On the second day of SETA 2023 (18 August), Dr. Pramote Puengjinda, Energy Advisor of GIZ Thailand, joined as a speaker in the panel discussion "How to scale up the hydrogen market and build up value chain players based on the opportunities and challenges".

The discussion focused on addressing opportunities and challenges in increasing hydrogen market growth and establishing a sustainable hydrogen market.

Thai-German Energy Dialogue GTCC organised a business roundtable on "Industry Decarbonisation" within the framework of the Thai-German Energy Dialogue Programme initiated by the Federal Ministry for Economic Affairs and Climate Action (BMWK). The event took place on 24 August 2023 at the Eastin Grand Hotel Phayathai.

It started with opening remarks by Economic and Commercial Counsellor at the German Embassy Bangkok, Mr. Johannes Kerner, and moderated by H2Uppp Programme Manager, Mr. Tim Nees, together with GTCC Deputy Executive Director, Mr. Marius Mehner. The

remarks were followed by a presentation on carbon neutrality and net zero emissions from Mr. Natee Sithiprasasana, Vice-Chairman of the Renewable Energy Industry Club, the Federation of Thai Industries (FTI).

Highlights included presentations on challenges, solutions and a case study of decarbonisation from the following German companies: BayWa r.e. (Thailand) Co., Ltd.; Bosch Rexroth Thailand; Enapter AG; Siemens Co., Ltd.; and BMW Manufacturing (Thailand) Co., Ltd. The business roundtable also featured a productive panel discussion on "The Way Forward for Thai Industry Decarbonisation", with participation by: Mr. Chanchai Amornvipas from the Energy Regulatory Commission (ERC); Ms. Massalin Suksai from Industrial Estate Authority of Thailand (IEAT); Mr. Pathom Chaiyapruksaton from the Thailand Greenhouse Gas Management Organization (TGO); and Dr. Chana Poomee from the Thai Cement Manufacturers Association (TCMA).

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24 CHAMBER ACTIVITIES

Falling Wall Labs Thailand 2023 GTCC supported the Falling Walls Lab Thailand 2023 and joined the event together with GTCC Premium Partner Schaeffler Manufacturing and GTCC members Robert Bosch and VNU Asia-Pacific, on Saturday, 26 August 2023. GTCC President, Mr. Michael Welser, also participated in the event as a jury.

Congratulations to the winner and the first runner-up of the 5th Falling Walls Lab Thailand! We wish them further success at the Falling Walls Finale in Berlin to be organised during 7-9 November 2023.

The Falling Walls Lab brings together a diverse and interdisciplinary pool of students and early-career professionals, and strengthens contacts and co-operation between Germany and Thailand in science and innovation.

AHK Finance Workshop in Bangkok

GTCC proudly hosted the AHK Finance Workshop at the Eastin Grand Hotel Sathorn, Bangkok during 30-31 August 2023, at the gathering of finance professionals from the German Chambers of Commerce Abroad (AHKs) in various countries, to exchange updates and comprehensive insights into financial topics as well as training in financial planning tools, including audits and budgeting.

We were also very pleased to welcome the workshop participants at our office on the first day. The visit was followed by a welcome dinner at the Peninsula Bangkok.

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CHAMBER ACTIVITIES 25

“German Day” at ASEAN Sustainable Energy Week 2023 On 31 August 2023, the German Day was held at the German Pavilion in the ASEAN Sustainable Energy Week 2023 organised at the Queen Sirikit National Convention Center.

The German Embassy Bangkok hosted the reception at the pavilion with welcoming remarks

by Chargé d'affaires a.i. of the German Embassy, Mr. Hans-Ulrich Südbeck. The event brought together experts and key players from the German-Thai energy sector, fostering closer co-operation and the exchange of ideas on green energy transition.

A highlight of the German Day was the introduction of the H2Uppp project by GTCC Deputy Executive Director, Mr. Marius Mehner and H2Uppp Programme Manager, Mr. Tim Nees.

The presentations also provided an update on the project’s progress.

GTCC Executive Director Dr. Roland Wein also joined the reception and visited the booths of GTCC member companies and German companies participating in the ASEAN Sustainable Energy Week.

Designated German Ambassador to Thailand Dr. Reichel and spouse visit GTCC Office GTCC had the honour of welcoming designated German Ambassador to Thailand Dr. Ernst Reichel and his spouse, Madam Anne Louise Marie Decrue Reichel on the occasion of their courtesy visit to GTCC on 13 September 2023.

We look forward to further enhancing the close co-operation with the German Embassy Bangkok under Dr. Reichel’s leadership and strengthening the German-Thai business community.

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26 CHAMBER ACTIVITIES

GTCC AFTERWORK Briefing with VitalLife

A very informative and useful briefing on "Sustainable Work-Life Balance for Longevity" was organised as part of GTCC AFTERWORK at Ramada Plaza by Wyndham Bangkok Menam Riverside on 14 September 2023.

We are thankful to our speaker, Dr. Wanviput Sanphasitvong, Preventive Medicine and Anti-Aging Medicine Specialist at VitalLife Scientific Wellness Center for sharing her insights.

Thanks are also due to all the guests for their attendance.

GTCC AFTERWORK September

Following the briefing, GTCC AFTERWORK networking was held in the ambiance of Bangkok’s luminated cityscape by the beautiful Chao Phraya River. After delivering a welcoming speech, Mr. Martin Liebenow, Mazars in Thailand Director - Taxation Practice, and GTCC Honorary Treasurer, thanked Event Partner, LUTHER, and Venue Partner, Ramada Plaza by Wyndham Bangkok Menam Riverside for their great support for this event.

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CHAMBER ACTIVITIES 27

GTCC Multi-Chamber Eastern Seaboard Briefing “Updates on tax & BOI matters” GTCC in cooperation with 8 foreign chambers of commerce in Thailand organised a briefing and networking on 22 September 2023 at the Avani Pattaya Resort. At the briefing session, Mazars in Thailand Director Taxation Practice Mr. Martin Liebenow and Director - Legal Ms. Kodchakorn Kum-iem provided participants with essential tax insights on Merger & Acquisition (M&A) processes. Topics of discussion included Tax updates for 2023, new BOI promotions and new tax incentives for "non – BOI" companies.

GTCC Multi-Chamber Eastern Seaboard Networking The briefing was followed by a networking session where more than 150 guests enjoyed a relaxing ambiance of networking in Pattaya with GTCC members, partners, friends as well as members of the participating foreign chambers of commerce and new friends.

Mr. Enrico Sielaff, GTCC Board member, delivered welcoming remarks. He thanked Event Partners DACHSER, Mazars in Thailand and Schaeffler Manufacturing for the support of the event; Beverage Partner Paulaner by Flow Inter for the various choices of tasty beers; and Venue Partner Avani Pattaya for the support with this great venue and food & beverages arrangements.

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ADVERTORIAL

UPDATE 4/2023

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30 BUSINESS BRIEFS

Smart Siam Consulting Limited announces partnership with A. Eberle GmbH & Co. KG Smart Siam Consulting Limited has announced the company’s partnership with A. Eberle GmbH & Co. KG, a trusted name in the Power Quality Analysis, Substation Monitoring, and Voltage regulation market.

Together, they will drive grid digitization and automation in Thailand, Laos and Cambodia with A. Eberle's innovative solutions and cutting-edge technology. Smart Siam Consulting will be responsible for driving business growth for the product groups PQMobil, PQSys and EORSys.

Christian Ruge appointed GM of Sindhorn Kempinski Hotel Bangkok Sindhorn Kempinski Hotel Bangkok has announced the appointment of Christian Ruge as the new General Manager, effective 1 August 2023. Mr. Christian Ruge’s internationally seasoned career in hotel management and leadership extends across Europe, the United States of America, the Middle East and Asia, promising a new era of excellence and innovation for the hotel that is a landmark of luxury and wellness in the heart of the city.

Born in Essen, Germany, Mr. Ruge’s impressive 25-year journey in hospitality management has seen him hold important positions in key locations worldwide. He began his career at the Hotel InterContinental Frankfurt, Germany, quickly moving up the ranks to work at their top properties in Europe and the United States.

His time with Sofitel Hotels & Resorts included serving as General Manager at the Sofitel Winter Palace Luxor in Egypt as well as Sofitel Wroclaw Old Town in Poland. In 2012 he joined Kempinski Hotels, and his diverse international experience with the brand includes successful tenures as General Manager in Saudi Arabia (Burj Rafal Hotel Kempinski Riyadh), United Arab Emirates (Kempinski Hotel Ajman), and China (Kempinski Hotel Taiyuan).

Prior to joining Sindhorn Kempinski Hotel Bangkok, he was the general manager at Kempinski Hotel Grand Arena in the famous ski resort town of Bansko in Bulgaria. Under his leadership, the hotel received several prestigious awards in 2022, including Bulgaria’s Best Ski Hotel, Best Hotel Restaurant, Best Hotel Spa and Leading Lifestyle Hotel by World Travel Awards.

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BUSINESS BRIEFS 31

Blumenthal Richter & Sumet announces promotion of two new partners Blumenthal Richter & Sumet Attorneys & Counsellors (“BRS”) proudly announces the internal promotion of two accomplished individuals to the position of partner: Ekkarat Ritthiplang - a trusted advisor to multinational and domestic corporations and co-leader of the firm's M&A team with expertise spanning corporate and commercial transactions, foreign direct investment, and regulatory affairs - and Weerasa Makepongtorn - a member of the firm's internationally acclaimed Real Estate & Hospitality team highly skilled in assisting foreign and local clients in navigating the complexities of establishing and successfully developing their businesses in Thailand.

Samitivej Sukhumvit wins the “Clinical Service Initiative of the Year” award Samitivej Sukhumvit Hospital was recently awarded the “Clinical Service Initiative of the Year” at the “Healthcare Asia Awards 2023” in Singapore. Assoc.

Prof. Boonsri Chanrachakul, M.D., Ph.D., M.Sc. (Medical Genetics), Project Chairman and Head of Samitivej Center of Excellence for Prevention of Preterm Birth, received the award for “Samitivej Pre-term Prevention Program” on behalf of Samitivej Sukhumvit Hospital.

The Healthcare Asia Awards highlight outstanding hospitals and clinics that have risen above their challenges and made a remarkable impact on their patients.

This latest award comes in addition to the two awards from the Global Health Asia-Pacific Awards 2023 – Hospital of the Year in Thailand 2023, and Genomic and Lifestyle Medicine Service Provider of the Year in Asia-Pacific. Samitivej Hospitals vows to keep innovating to better serve their patients and employees.

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32 GTDEE INSIGHT

Workshop for Mercedes-Benz Thailand Service Apprenticeship Programme batch 2022 Between 19 and 20 July 2023, GTDEE/ GTCC o rga n i s e d a t ra i n i n g w o r k s h o p o n critical thinking concepts for automotive mechatronics for the apprentices under the Mercedes-Benz Thailand Apprenticeship Programme batch 2022 at MBCC Samut Prakarn. Dr. Kamonsak Suradom, GTDEE Senior Manager, led the training on the topic of critical thinking concepts such as “Passion for working as a technician in Automotive Mechatronics”, “How to learn and practice according to German standards” and “Knowledge for apprenticeship”. The workshop also enabled the apprentices to discuss with GTDEE and Asst. Prof. Direk Choowichian, an independent expert who has gained more than 40 years’ experience in automotive technology

Handover of Industrial Meister in Mechatronics Certificate On 25 July 2023, GTCC organised a handover ceremony of Industrial Meister Certificates in Mechatronics (Pilot Programme) at the GTCC office, following the completion of the Industrial Meister in Mechatronics final examination during 20 to 23 June 2023.

Congratulations to the successful in-company trainers of the Pathumthani Apprenticeship Programme. GTCC Deputy Executive Director Mr. Marius Mehner welcomed guests of honour and the certificate recipients with a speech, prior to congratulatory speeches delivered by Second Secretary of the Economic and Commercial Section of the German Embassy Bangkok, Ms. Regina Kimpel as well as Director of Knowledge Management and Social Promotion of Boonrawd Brewery Co., Ltd., Mr. Cholawit Suk-Udom, and Deputy Director of King Mongkut's University of Technology North Bangkok (KMUTNB) Techno Park, Asst. Prof.

Dr. Nophadon Wiwatcharagoses.

UPDATE 4/2023

GTDEE INSIGHT 33

DIHK-AHK Mechatronics Certificate Handover Ceremony at E.Tech On 2 August 2023, following congratulatory remarks by Ms. Regina Kimpel, Second Secretary of the Economic and Commercial Section at the German Embassy Bangkok, former GTDEE Project Director Dr. Markus H o f f m a n n h a n d e d o v e r D I H K- A H K Mechatronics Certificates at a ceremony for 12 mechatronics students batch 2021 from E.Tech. During the ceremony, E.Tech Director Dr. Prasert Klinchoo, together with E.Tech teachers and students, warmly welcomed the honourable guests from the German Embassy as well as Division Director of the Central Administration of Thailand Professional Qualification Institute (Public Organization), Mr. Nithiwuch Siripariyaphong, and GTDEE team members. Senior Project Manager, Dr. Kamonsak Suradom, was translator at this event.

Visit to the BMW Service Apprentice Programme as part of co-operation in working with Banphai College On 8 August 2023, GTDEE Senior Manager Dr. Kamonsak Suradom, together with supervision teachers from Banphai College, visited the apprentices of the BMW Service Apprentice Programme batches 2022 and 2023 at BMW dealers. Afterwards, GTDEE/ GTCC organised a meeting with the teachers an on-line meeting at the GTCC office along with other teachers from college partners under the BMW Ser vice Apprentice Programme. The meeting discussed the supervision by teachers on visiting the apprentices at the dealers together with the reducing energy consumption from transportation. They also planned adapting the theoretical content of the automotive mechatronics in German standards into practice for the apprentices who returned to their colleges in September 2023.

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34 GTDEE INSIGHT

Automotive students from Don Bosco technological college visit TÜV SÜD Chonburi

GTDEE co-ordinated a visit between Don Bosco technological College and TÜV SÜD Chonburi on-site for students in the Automotive Programme on 9 August 2023. The visitors included 68 students at the por-wor-chor level together with four teachers from the Automotive Department, Do Bosco Technological College, to

TÜV SÜD Chonburi. The students and teachers were impressed by learning details about performance tests, environmental tests and mechanics tests. The visit was important time for the apprentices to get the picture of their future study in the Automotive Mechatronics Programme next year.

Workshop for BMW Service Apprentice Programme batch 2022 On 25 August 2023, GTDEE/GTCC organised a workshop on Critical Thinking Concept for BMW Service Apprentice Programme batch 2022 (Group 1) at the BMW Group Thailand Training Centre Pathumthani. These apprentices are studying at the Bangkaewfa Industrial and Community Education College and the Chitralada Vocational (School). For apprentices who are studying at Don Bosco Technological College, Banphai Industrial and Community Education College, and Bangkaewfa College (Group 2) GTDEE it was planned to organise a workshop at Don Bosco Technological College on 3 October 2023.

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GTDEE INSIGHT 35

GTDEE shared experience on mechatronics training and development with TVET teachers from Timor-Leste On 27 Aug 2023, the GTDEE Senior Manager shared experiences on mechatronics training and development under project-based learning regarding the Mechatronics Textbook guide, at the Mechatronics training room at Don Bosco Technological College.

Mr. Amilcar Silva SDB, Country Coordinator of DBTech ASEAN-Timor-Leste and TVET Teacher, joined this session, which was part of the teacher team study visit to Don Bosco to focus on DVET in the German standard and mechatronics training as well as development under project-based learning as the best practice for the Don Bosco Tech ASEAN network.

Klett Publishing, donated Mechatronics Textbooks printed by GTCC to Chitralada Technology Institute (CDTI) On 28 Aug 2023, CDTI President Assoc.

Prof. Dr. Khunying Sumontha Promboon delivered a welcome speech to honourable guests from the Klett Group and GTDEE/ GTCC. It was followed by a speech on the Thai-German co-operation by Chargé d'Affaires a.i. of the German Embassy Bangkok, Mr. Hans-Ulrich Südbeck as well as congratulatory remarks by CEO of Klett Group, Dr. David Klett. Former GTDEE Project Director Dr. Markus Hoffmann also shared his insights on the qualities and benefits of the textbook.

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36 GTDEE INSIGHT

Industrial Meister Ceremony at Singha Museum, Boonrawd Brewery Co., Ltd. On 29 August 2023, Boonrawd Brewery organised an Industrial Meister Ceremony Event at Singha Museum Boonrawd Brewery Co., Ltd. The event’s welcome speech was given by Khun Cholawit Sukudom, Director of Knowledge Management and Talent Development at Boon Rawd Brewery Co., Ltd. A congratulatory speech was given

by Mr. Johanes Kerner Economic and Commercial Counsellor of the German Embassy Bangkok . Co-operation in organising examinations speeches were given by Dr. Markus Hoffmann, former GTDEE Project Manager, and Asst. Prof. Dr. Panarit Sethakul on Implementing the German Industrial Meister Curriculum with regard to the pilot programme. The GTDEE team is thankful to all those who made the pilot programme to develop the Industrial Meister in Mechatronics a success in Thailand.

Handover Production Techniques Certificates to students graduating from Robert Bosch On 1 September 2023, Production Techniques Certificates were handed over to five g ra duat i ng st ude nts i n P rod uction Techniques Profession at the GTCC office by Economic and Commercial Counsellor of the German Embassy Bangkok, Mr. Johannes Kerner. GTDEE Senior Manager Dr. Kamonsak Suradom delivered a welcoming speech with a focus on sustainable development.

This was followed by congratulatory speeches from: (a) Mr. Kerner on “Human Resource Perspectives in the GTDEE programme”; (b) HR Manager of Robert Bosch Automotive Technologies, Khun Timporn Yartbamrer; and (c),“Quality of education commitment in co-operation with GTDEE” by Deputy Director for Occupation Development, Eastern Technological College. (E.Tech), Dr. Samruay Mahaphram.

UPDATE 4/2023

GTDEE INSIGHT 37

Visit to Don Bosco in preparation of mechatronics training and development in VET for a 5-year programme On 5 September 2023, GTDEE Senior Manager Dr. Kamonsak Suradom was monitoring the training of mechatronics students at Don Bosco Technological College Bangkok, who are the first group in a 5-year mechatronics pilot programme operated by GTDEE in cooperation with the college. In picture, one of the students, Mr. Phanaphat Jirawatthanaphan, worked at a mechanical workshop to produce parts for picking and placing devices. He also joined the World Youth Day Lisbon 2023 (JMJ Lisbon 2023) between 22 July 2023 and 13 Aug 2023 in Portugal.

GTDEE Vocational Education Committee meeting On 12 September 2023, GTDEE organised an on-line Vocational Education Committee (VEC) meeting. The meeting focused on electing the chairman VEC members, upgrading the PAL Final Examination 2023 version, schedules for the Training Examiner Board in Automotive Mechatronics, Production Techniques and Industrial Mechanics. Dr. Kamonsak Suradom made a commitment to developing an apprenticeship programme on professional competence, human competence, social competence and methodological competence regarding to German standard. The VEC members also voted for a new Chairman and congratulated Khun Cholawit Sukudom, Director of Knowledge Management and Talent Development at Boon Rawd Brewery Co., Ltd, on his election as new VEC Chairman from 15 Sep 2023 to 15 September 2025.

38 MEMBERS’ CORNER

New GTCC members up to 30 September 2023

German-Thai Chamber of Commerce warmly welcomes 15 new members Baklava Co. Ltd.

GreenPlus Trading Company Limited

Mr. Cengizhan Erturk Co-Founder & Manager Ms. Pronphan Seesongkram Co-Founder & Manager baklava@baklava.co.th https://baklava.co.th Manufacture of bakery and farinaceous products | Manufacture of bread; manufacture of fresh pastry goods and cakes

Mrs. Tapanan Loretz Managing Director Mr. Adrian Loretz Chairman info@greenplus.co.th https://greenplus.co.th/en General cleaning of buildings | Other building and industrial cleaning activities

Biesterfeld International (Thailand) Ltd.

Mr. Lars Gahtow

Mr. Lars Witzel Managing Director l.Witzel@biesterfeld.com https://www.biesterfeld.com Wholesale of chemical products | Wholesale of other intermediate products

Director Zen Mood Co., Ltd. info@zenmood.co.th

Deufol Doehle Projects Ltd.

Ms. Lim Sheue Ling

Mr. Benjamin Ress Director Ms. Piemsuk Sanghiran Head of Business Development thailand@ddprojects.com Land transport and transport via pipelines | Sea and coastal freight water transport | Freight air transport

BD Director ELTRON Interconnection System Pte Ltd sales@eltronconnect.com

GFour Wine

Purem Aapico Co., Ltd.

Mr. Luca Di Filippo CEO Mr. Suttipat Pakavaleetorn Sales Representative sales@gfour.co.th https://gfourwine.com/ Manufacture of wine from grape | Wholesale of beverages | Retail sale of beverages in specialised stores

Mr. Andreas Stecken Executive Vice President Ms. Xiaolan Yu CFO https://www.purem.com/en/ Manufacture of parts and accessories for motor vehicles

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MEMBERS’ CORNER 39

Rehm Thermal Systems Thailand

Water Field Asia Co., Ltd.

Ms. Pornpimon Klangsupan Assistant Sales Manager Ms. Paramee Ngoksamer Office Assistant https://www.rehm-group.com Manufacture of machinery and equipment n.e.c.

Mr. Siamsarn Buangam Managing Director Ms. Pattama Milindankura Business Support Manager info@waterfieldasia.com https://www.waterfieldasia.com/ Water collection, treatment and supply | Sewerage | Retail sale of other household equipment in specialised stores

SRF Industries (Thailand) Co., Ltd.

Webasto (Thailand) Co., Ltd.

Ms. Anamika Verma Chief Human Resources Officer Mr. Dinesh Verma CFO www.srf.com Manufacture of other technical and industrial textiles | Manufacture of chemicals and chemical products | Manufacture of rubber and plastic products

Mr. Stephan Rupf Country Manager Mr. Sascha Jovanovic CFO www.webasto.com Manufacture of parts and accessories for motor vehicles

tesa tape (Thailand) Ltd.

Zimt

Mr. Patrick Edler General Manager Southeast Asia Mr. Jon Erik Andreas Gunnestrand Regional Manager Asia Pacific and Director https://www.tesa.com/en Manufacture of glues | Wholesale of other machinery and equipment

Mr. Daniel Quilitz Managing Director Manufacture of bread; manufacture of fresh pastry goods and cakes

Tops Mr. Thanawat Jirajariyavej Chief Merchandising Officer Mr. Noppadon Poomanee Head of Supply Chain cusserv@tops.co.th www.tops.co.th Retail sale in non-specialised stores with food | beverages or tobacco predominating

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40 TRADE FAIRS

INHORGENTA MUNICH 2024 Europe's Leading Platform for Jewelry, Watches and Gemstones 16-19 February 2024, Munich INHORGENTA MUNICH is positioning itself for a future-proof transformation with fresh concepts. Europe's leading platform for jewelry watches and gemstones is experiencing a powerful and inspiring trading-up on its 50th anniversary in 2024.

Part of this transformation is a new hall structure, fostering synergies and creating space for growth, particularly in the luxury segment , and enhancing the visitor experience.

INHORGENTA MUNICH provides a unique combination of individuality, inspiration and innovation. It is the order and communications platform for the industry and reflects the market in all its diversity. Spread over six halls at Messe München, exhibitors from across the world will present their latest creations. Through its extensive supporting programme, comprising the INHORGENTA AWARD and the TRENDFACTORY MUNICH, the trade fair offers an in-depth overview of international trends and developments. The previous trade fair attracted 802 exhibitors from 38 countries and around 24,000 visitors from 90 countries to Munich.

For the new hall structure in 2024, Timepieces, Fine Jewellery and Carat halls will remain in their current locations. Elegance & Lifestyle and Technology & Bijoux will move along with the Design hall. Timepieces and Elegance & Lifestyle will benefit from the overlap in their visitor target groups and themes thanks to the new proximity. In addition, a dedicated Wedding World will be introduced and come together with Contemporary Design & Vision to create a unique space of inspiration.

With new spirit and fresh concepts, INHORGENTA MUNICH will be an outstanding event reflecting the exceptional craftsmanship and special aspirations of this industry. It will take place on four days from Friday, 16 February to Monday, 19 February 2024 in Trade Fair Center Messe München.

More details about INHORGENTA are available at https://inhorgenta.com/en/. For further information, please contact the German Thai Chamber of Commerce’s official representative for Messe München GmbH in Thailand, Ms. Patamaporn Wasuwat, by telephone at +66 2 055 0641 or by e-mail at muenchen@gtcc.org

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TRADE FAIRS 41

ITB Berlin 2024 Where the Future of Travel is Shaped 5-7 March 2024, Berlin ITB Berlin 2024 will take place from Tuesday, 5 March to Thursday, 7 March as a pure b2b event providing a platform for the entire value chain of the travel industry. It hosts the leaders of the global travel industry, showcasing decisive trends and providing unlimited opportunities for the travel busi n e s s . A s in p re v i o u s y ear s, t he internationally acclaimed ITB Berlin Convention will take place parallel with the show as a live event on the Berlin Exhibition Grounds. This is where the heart of the global travel industry beats.

For more than 50 years the name ITB has stood worldwide for industry knowledge on 365 days a year, networking and trendsetting events, whether in a virtual, in-person or hybrid format.

Every year in March the world of international tourism gathers at the largest travel trade show, ITB Berlin.

At ITB Berlin 2023, around 5,500 exhibitors from 161 countries displayed their products and services to more than 90,000 visitors.

In 2023, under the heading ‘Mastering Transformation’, the ITB Berlin Convention

took place as a live event with a total of 24,000 attendees who took part in 200 sessions with 400 leading speakers.

ITB Berlin offers the global tourism community even more high-quality themed content in the form of newsroom articles, podcast episodes and other innovative formats. With ITB 360°, the World’s Leading B2B Travel Trade Show is hosting a new content concept that provides a year-round platform for the wide range of topics of the global travel and tourism industry as well as offering the global travel community access to valuable industry knowledge, including interviews with experts, surveys, trends and other insights – and every month covers a new key topic. It incorporates the expertise and knowledge of all the international trade shows of the ITB brand family – including ITB Asia in Singapore, ITB China in Shanghai, ITB India in Mumbai as well as ITB Berlin, together with that of various international industry experts.

More details on ITB Berlin are available at https://www.itb.com/en/. For further information, please contact the German-Thai Chamber of Commerce’s official representative for Messe Berlin GmbH in Thailand, Ms. Patamaporn Wasuwat, by telephone at +66 2 055 0641 or by e-mail at berlin@gtcc.org.

www.thailand.ahk.de

UPDATE 4/2023