UPDATE Q4/2016: INDUSTRY 4.0

In Remembrance of His Majesty King Bhumibol Adulyadej 1927 - 2016 We express our heartfelt condolences on the passing of His Majesty King King Bhumibol Adulyadej to the Royal Family and the people of Thailand.

The world has lost an outstanding Monarch and Head of State who guided the country with his dignity, dedication and vision during the seven decades of his reign.

We join the people of the Kingdom of Thailand with deep sympathy in mourning the departure of His Majesty.

German-Thai Chamber of Commerce

4/2016 http://thailand.ahk.de

T H E M AG A Z I N E O F T H E G E R M A N - T H A I C H A M B E R O F C O M M E R C E

INDUSTRIE

4.0

INDUSTRY 4.0 The German Ambassador’s speech at Thai-German Industry 4.0 Symposium

“Thailand 4.0” focusing on ten cluster promoting the Digital Economy

Thailand as a dynamic market for automation, robotics and the transformation to Industry 4.0

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FROM THE EDITOR Dear readers, For this issue, GTCC presents “Industry 4.0” as its main theme, in line with Thailand’s ongoing preparation to enter the fourth industrial revolution, known as "Thailand 4.0”.

According to Thailand’s recent 20-year National Strategic Plan led by Prime Minister General Prayut Chan-o-cha, “Thailand 4.0” policy will be achieved by reforming the country’s existing industries and promoting new industries. Those industries include automotive, electronics, medical and wellness tourism, agriculture and biotechnology, food, robotics, aviation and logistics, biofuels and biochemicals, the digital industry, and the medical hub.

The new “Thailand 4.0” economic model focuses on value-based economy with technological innovation and digital development. It is obvious that companies in Thailand need to enter into “Industry 4.0”, in order to digitise the manufacturing sector.

Germany is at the forefront in developing the concept of “Industry 4.0”. We are pleased to make one of our major steps forward here in Thailand with the recent “Thai-German Industry 4.0 Symposium 2016”, which we hosted in cooperation with the German Embassy. The symposium provided a platform to bring together German and Thai companies as well as representatives from various industry associations and experts.

We would like to express our sincere gratitude to the German Ambassador to Thailand, H.E. Peter Prügel, for his speech delivered at the event providing an introduction on how the “Industry 4.0” concept developed in Germany and sharing some lessons and experiences from a German perspective.

The speech is published in this issue, together with feature stories from leading German firms particularly KUKA Robotics, SAP, Siemens and Robert Bosch, who are successfully developing the “Industry 4.0” concept and technologies.

We hope you find this issue useful and inspiring. Happy reading!

Best regards,

Dr. Roland Wein

Update is published quarterly by the German-Thai Chamber of Commerce and distributed free of charge to members and qualified non-members in Thailand and abroad.

Subscription is also available at an annual rate of US$75 (airmail). Payment can be made in cash or by cheque to the German-Thai Chamber of Commerce, Empire Tower, 1 South Sathorn Rd., Bangkok 10120, Thailand. Tel.: +66 2 670 0600. Fax: +66 2 670 0601. E-mail address: info@gtcc.org.

Any opinions expressed in articles in this magazine do not necessarily reflect the views of the Chamber.

Update welcomes story and photo contributions from members and non-members alike. Articles may be reproduced with acknowledgement, except for those taken from other sources.

Circulation per issue : 2,000

Publisher/Editor-in-Chief: Dr. Roland Wein Editor & Communications Director: Chadaphan Maliphan Advertising Director: Ganya Aparaks Design & Layout: Sorapol Liengboonlertchai Sub-Editor: Tony Oliver

GERMAN-THAI CHAMBER OF COMMERCE (GTCC) German-Thai Chamber of Commerce (GTCC) is the leading non-profit entity which promotes bilateral economic relations between Germany and Thailand. We are a member of the German Chambers of Commerce Worldwide Network (AHKs), with 130 locations in 90 countries around the world.

The Chamber, having close to 600 members, is one of the biggest foreign chambers of commerce in Thailand. We advise, inform, mediate and help companies identify new business oppor tunities as well as prepare information about the investment conditions in Thailand and Germany. We offer a comprehensive range of services and expertise gathered since our establishment in Thailand in 1962.

WE ARE READY TO SUPPORT YOU AS: YOUR BUSINESS PLATFORM We represent the interests of German industry in Thailand We are the voice of GTCC members We are the window to high ranking decision makers YOUR NETWORKING PLATFORM We optimize your business prospects through our network of German and Thai companies We provide exclusive business insights and benefits We deliver seminars on the latest topics with prominent experts YOUR SERVICE PARTNER We are the first market entry focal point for German companies We are the gateway for Thai companies wishing to enter the German market We offer trade & investment support for German and Thai companies We promote German-Thai Dual Excellence Education We represent leading German trade fairs We facilitate business event planning and management

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CONTENTS

06

Thai-German Industry 4.0 Symposium Smart manufacturing and technology solutions for Thailand

22 ‘Smart Grid’ study trip to Germany

25 Site visit to SIG Combibloc factory

37 GTDEE follow-up conference looking forward to the future

46 BAU 2017: World’s leading architecture event

INDUSTRY 4.0

GTDEE INSIGHT

08 Bringing together German and Thai companies

32 Graduation ceremony for Mercedes-Benz

10 “Thailand 4.0” focusing on ten cluster promoting

34 GTDEE centralized final examination in

12 Thailand as a dynamic market for automation,

37 GTDEE follow-up conference looking to the future

towards the Industry 4.0 development the Digital Economy

robotics and the transformation to Industry 4.0

BUSINESS BRIEFS 20 Bosch Thailand 20 Kärcher 21 Lohman Asia Pacific CHAMBER ACTIVITIES 23 Exclusive business highlight Myanmar 27 GTCC meets the German Ambassdor 29 Special luncheon on AEC with Dr. Dosch

Automotive Mechatronics Technicians (AMT) mechatronics and mechanics

MEMBERS’ CORNER 39 New Members Orientation Programme, No. 8 40 New GTCC Members

TRADE FAIRS 44 45 46 47 48

BAZAAR BERLIN 2016 DOMOTEX 2017 BAU 2017 Spielwarenmesse 2017 ACREX India 2017

OUR ANNUAL PARTNER:

06 INDUSTRY 4.0

THAI-GERMAN INDUSTRY 4.0 SYMPOSIUM

Smart manufacturing and technology solutions for Thailand The event entitled “Thai-German Industry 4.0 Symposium: The Future of Smart Manufacturing”, organized by the German-Thai Chamber of Commerce (GTCC), in co-operation with the German Embassy in Bangkok, was held on 5 October 2016 at the Eastin Grand Hotel Sathorn. With the participation of more than 150 guests, the event provided an excellent platform for German and Thai industry representatives as well as manufacturing companies/exper ts to present their latest products and technology solutions as well as exchange their viewpoints on the challenges and opportunities of “Industry 4.0” in Thailand.

The symposium was opened with welcoming remarks by GTCC President, Mr. Phongsakdi Chakshuvej, followed by an opening address

by H.E. Peter Prügel, the Germany Ambassador to Thailand. (read more on page 8) The keynote speaker, Mr. Chen Namchaisri, Chairman of the Federation of Thai Industries (FTI), provided the background overview of Thailand’s industrial revolution. He stressed that the country would require a social transformation to achieve “Industry 4.0”. He noted that although Thai small and medium-sized enterprises (SMEs) were interested in the trend, they were concerned that “Industry 4.0” may require high investment. Therefore, the FTI had launched a pilot project with 30 SMEs to assist them with a technical team in installing and operating advanced machinery, he added.

Ms. Ajarin Pattanapanchai, Deputy Secretary- General, Thailand Board of Investment (BOI) presented the BOI’s policy and measures to promote “Industry 4.0” in Thailand. New industrial categories and superclusters were introduced for advanced and high value-added products such as robotics and software for big data. Chiang Mai and Phuket, for example, have been set as smart cities to support the digital cluster. Foreign companies can also benefit from BOI incentives and an income tax holiday.

After the official opening ceremony, experts and representatives from globally-renowned German companies and Institutes presented their products, technologies and success stories in the “Factory of the

UPDATE 4/2016

Future/Smart Manufacturing” session. This session featured: Mr. Dieter Broeckl, Senior Vice-President, Digital Factory, Siemens Limited Thailand; Mr. Andreas Lettner, Chief Executive Officer, Mercedes-Benz Manufacturing (Thailand) Ltd; Dr. Florian Zock, Head of Business Development, Asia-Pacific and General Manager of TRUMPF Ltd.; and Mr. Ralf Opierzynski, Head of Office Bangkok, Fraunhofer Institute for Factory Operation and Automation.

“Industrial Robotics and Automation Systems” was the next topic discussed by Mr. Mar tin Wenzel, CEO Thailand/ASEAN, KUKA Robotics (Thailand) Ltd., and Dr. Supachai Vongbunyong, Lecturer at the Institute of Field Robotics (FIBO), King Mongkut’s University of Technology Thonburi. Mr. Wenzel explained how KUKA Robotics could drive and move industries forward with its robotic products and solutions. Dr. Supachai emphasised the fact that the key difference between conventional and smart factories was communication - a smart factory is able to learn and optimise manufacturing processes by itself for mass customization.

The session on the “Internet of Things (IoT), Software Innovations and Digital Transformation” was presented by: Mr. Liher Urbizu, Managing Director, SAP Indochina, SAP Thailand Ltd.; Mr. Michael Goh, Director, Smart Connected Solutions, Robert Bosch (SEA) Pte., Ltd.; Dr. Kriskrai Sitthiseripratip, Principal Researcher, Head of Medical

INDUSTRY 4.0 07

Devices Laboratory, Biomedical Engineering Research Unit (BMERU), National Metal and Materials Technology Center (MTEC), National Science and Technology Development Agency (NSTDA); and Dr. Andreas Hauser, Director Digital Service of TÜV SÜD Asia Pacific Pte., Ltd. Because the “IoT” is an Internet development that allows connectivity between multiple online objects to thoroughly communicate, business systems are now changing. A Digital Park for SMEs was officially established in Thailand to enable SMEs to achieve transformation to “Industry 4.0” through several collaborative projects among researchers and companies.

The symposium concluded with a dynamic discussion on “Industry 4.0 - from Vision to Imp le m en tatio n ” by s e ve n p a n e l i s t s representing academic institutions, research institutes and companies. Dr. Katiya Greigarn, Vice-Chairman, The Federation of Thai Industries, believed that there would be the need for investment incentives to support the change to “Industr y 4.0”. Impor t of related equipment would be seen to increase this year and SMEs must be encouraged to invest in smart solutions.

Mr. Somwang Boonrakcharoen, President of Thai-German Institute (TGI), said he believed “Industry 4.0” posed challenges as its concept was too early for Thailand to achieve. Thai graduates still show little interest in working with the industrial sector, he explained.

Dr. Kamolbhan Sangmahachai from the Energy and Technology Management Center, Kasetsart University, agreed that Thailand was not the first mover in hi-tech products but was better with technology that served social needs and lifestyles. However, she believed that companies with high investment, such as those in the automation industry sector, would have to move toward “Industry 4.0” first.

In addition to Mr. Somwang’s opinion, Assoc.

Prof. Dr. Djitt Laowattana, Founder and Advisor, Institute of Field Robotics (FIBO), King Mongkut’s University of Technology Thonburi, suggested that extensive incentives should be provided to relevant parties and that curricula needed to be developed in preparation for this near-future concept.

Thailand should invite global players in “Industry 4.0” to exchange knowledge and technology, and that greater co-operation should be reached between German and Thai companies. System integrators are highly sought after.

Opportunities for Thailand were illustrated by t wo Thai c o mp anie s whic h have s u cce s s f ully ad o p te d e le me nts o f “Industry 4.0”. Mr. Prachak Sotornsak, ServiceSolution Leader, SCG Chemicals Co., Ltd., pointed out that there were four driving forces for SCG Chemicals to transform to “Industr y 4.0”: (1) a Key Perfor mance Indicator (KPI), needed to predict the life of machines for operation controls; (2) ensuring

safety in using one single resource for effective solutions; (3) the use of robots to replace humans in dangerous working environments; and (4) the need to introduce automation for mobile logistics in order to avoid setting up new work stations.

Dr. Sarayuth Saengchan, Senior Executive Vice-President, Finance, Mitr Phol Sugar Corp., Ltd. said that robots were being used in handling the company’s logistics in order to support its products and staff. Robots also facilitated ensuring hygiene and the operation of a smart factory. Although robots were applied during staff shortages, he said, they also helped in increasing highly-skilled labour while low-skilled employees could can be trained, and not made redundant. “Actually we also lack adequate skilled staff but we are co-operating with GTCC in training apprentices as skilled workers in nor theastern areas of Thailand in order to prepare them for working with us.”

Dr. Rujipun Assarut, Head of Research at Kasikorn Research Center Co., Ltd. suggested that to make “Industry 4.0” a reality, the necessary infrastructure and human resources (e .g. data scientists and highly-skilled programmers) had to be in place. SMEs, which make a considerable contribution to the Thai economy, should correctly understand that “Industry 4.0” offers them a new business model, not a threat.

www.thailand.ahk.de

8 INDUSTRY 4.0

BRINGING TOGETHER GERMAN AND THAI COMPANIES TOWARDS THE INDUSTRY 4.0 DEVELOPMENT H.E. Peter Prügel

Excerpts from the speech delivered by the German Ambassador H.E. Peter Prügel on the occasion of Thai-German Industry 4.0 Symposium: The Future of Smar t Manufacturing / Technology Solutions for Thailand, on 5 October 2016 at Eastin Grand Hotel Sathorn. For the full speech: https://goo.gl/yg53Ap As German Ambassador, I am particularly proud that the concept of “Industry 4.0” was actually developed in my home country. Today, many economies worldwide are eager to learn from our experiences in order to transform themselves to an “Industry 4.0” level.

Let us have a quick look at how things evolved in Germany: It was actually our Federal Chancellor Merkel who, already in 2006, set up a group of experts as advisors for innovation and growth. This group of advisors developed the so-called “high tech strategy” which since then has been further developed, but is still in place today. What they also did is to develop a strategy to bring Germany’s innovation system to the next level. Despite the group’s focus on innovation and new ideas, the main principle of the exper ts always remained to “strengthen existing strengths”.

It was not so much about looking what others do and trying to do the same, but much more about focusing on oneself and making an assessment on which of one’s own capacities could be developed further. As the strength of Germany was and is its manufacturing

UPDATE 4/2016

sector, the group put a strong emphasis of its work on the industry’s business models, with a clear guiding question always in mind: When we talk about ”Industry 4.0” today, it means much more than simply using smart machines and computers for production processes.

“Industry 4.0” solutions combine production methods with state-ofthe-ar t information and communication technology in order to create smart value chains.

4.0 stands for “cyber-physical systems”, for an unprecedented network of machines, products and human beings, and for the merger of the digital and the physical world.

Given the relevance of this development, I think it is fair to refer to it as “The fourth industrial revolution”, even though we are not talking about a sudden big-bang incident but rather an evolutionary process which will be taking place over the years to come.

After this short introduction on how the ”Industry 4.0” concept developed in Germany, let me also share some lessons and experiences which we acquired along the way: First of all: key for the success of the process was the involvement, or to be more precise: the leadership of the industry. It was the business sector itself that – after the first kick off initiative by the

INDUSTRY 4.0 9

chancellor – came up with solutions and strategies. This is, of course, not surprising at all, as it is the business sector that knows best what is needed to succeed in the market. And in Germany, business sector involvement meant that the CEOs of the biggest, the most successful and the most innovative companies personally engaged for the topic.

The second aspect that I would like to emphasise is the timeline: In Germany we decided to have a dual strategy, with a double focus: On one side with the focus on the short term perspective, three years or so: What can be done to bring existing technology to the production environment? On the other side with a focus on the long term perspective - ten to fifteen years. - A timespan that should be used to come up with completely new ideas, ideas that are application oriented. And of course, a key factor for this is a close cooperation with the scientific community.

It is important to make that differentiation – as some developments will need time, while other solutions can be pushed-in quickly. It is worthwhile to structure the goals accordingly.

The third aspect is the question on how the workforce can be affected and how it has to be prepared. In Germany, one of the lessons learned was that you cannot even start early enough to involve the trade unions and workers’ representatives. It is essential to win them as “change agents” right from the very beginning.

Business leaders in Germany soon understood how important it was to make everybody in the company aware of the oppor tunities a change of production processes, a further automation and digital connectivity within the production process can actually offer. The necessary flexibility of the production process can be very beneficial for the workforce as it can be used for flexible and modern working structures too. However, to be able to use the workforce in the cyber-physical structures of the smart factory, workers have to be enabled to be flexible, and for that they have to receive an excellent and broad training.

“In Germany, one of the lessons learned was that you cannot even start early enough to involve the trade unions and workers’ representatives….It is essential to win them as ‘change agents’ right from the very beginning.”

After what I have said so far, it comes as no surprise that the Industry 4.0 concept has proven to be a major success story for the German industrial sector. Through the joint efforts of the companies and the German Government over the last 10 years, the share of manufacturing in the GDP came up again to 24 %.

We want Thailand to become a core partner of this movement. Over the last two days I accompanied Dr. Scheremet, Director General at the German Ministry for Economics and Energy, who is responsible for Industry 4.0 in Germany. We had a very fruitful meeting with Industry Minister Atchaka where we discussed future cooperation.

Today we are happy to continue these effor ts together with the German-Thai Chamber of Commerce by bringing together German and Thai companies in Thailand that share the same interest and enthusiasm towards this development. I would be very pleased to see German and Thai companies teaming up in their journey towards Industry 4.0, helping each other to look at the short-term perspectives of a quick progression through sharing know-how and technology, but also joining forces in research and development in the long term perspective.

www.thailand.ahk.de

10 INDUSTRY 4.0

“ THAILAND 4.0” FOCUSING ON TEN CLUSTERS PROMOTING THE DIGITAL ECONOMY Dr. Waldemar Duscha

Thailand has put several things on the right track with regard to its industrial future. Ten clusters were defined as a growth engine for a higher path of development. The scheme is filled with established products including automobiles, electronics and foodstuffs; futuristic products, such as robots, airplanes and biochemistry, and traditional subjects, such as wellness and medicine. The digital economy is promoted complementarily, as reflected in Cloud, Big Data and Social Media.

The new magic formula is called “Thailand 4.0”, and it subsumes a number of different basic approaches to one integrated development concept. This implies more of a gradual long-dated process than a “Big Bang”. The aim is higher productivity of the economy, via more research and innovation, higher-end manufacturing and, arising therefrom, a greater international competitiveness. Environmentallyfriendly products as well as the expansion of renewable energies or the improvement of energy efficiency are supposed to play a key role in this context.

The effectiveness is essentially based on a continual evaluation and a concerted companionship by the leading actors of economy, politics and society. While the main burden of implementation falls on the private sector, the Government has undertaken a steering role in form of investment incentives and the establishment of the physical infrastructure through transportation projects or special economic zones. In addition, regional initiatives were added with the People’s Republic of China and Japan as well as with the dynamic economic zone of Cambodia, the Lao People’s Democratic Republic, Myanmar and Vietnam.

UPDATE 4/2016

The “Industry 4.0” platform, created in Germany, may have been considered as a reference model, as the connection of development of the future industrial landscape with the acceleration of the digital economy will be considerably strengthened. Equally, mobility and connectivity are the focus as well as smart and energy-efficient manufacturing. The aim is a mix of successful industrial sectors with a high export potential and industries of the future with greater added value in the global context. The Eastern Economic Corridor, with its three provinces of Chon Buri, Rayong and Chachoengsao, represents the designated regional focus.

STEEP GROWTH THROUGH NEW CLUSTERS To identify the driving forces of growth, Thailand thinks in terms of clusters, which either adopt and expand existing structures or are newly designed on the drawing board. The basic idea is to lead Thailand out of the so-called Middle Income Trap and on to an “S” -shaped higher growth path. Ten industrial clusters have been selected as especially worthy of promotion, and which are geared towards a strong attraction to foreign direct investment as well.

A few already have wide bases and are expected to become more innovative, more modern and more competitive such as agriculture, foodstuffs, logistics, electronics, the digital economy, biofuels, and health and wellness tourism. Others are only just on the starting block or still require some effort in creativity, design and start-up funding. This includes the aerospace industry, biochemistry, industrial robots, medicine technology and cars of the next generation.

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Economic sectors especially promoted Industries with high potential

Future growth industries

Next generation cars

Robots

Smart electronics

Aerospace and logistics

Wellness tourism

Biofuel and biochemistry

Agriculture and biotechnology

Digital technologies

Foodstuffs

Medical hub

“…In Thailand, the digital economy plays a key role in the leap to a knowledge and technology-orientated economy with more innovation, productivity and competitiveness.”

Source: Thailand Board of Investment.

A more intense automatization is, in many ways, unalterable for the new development model and should, in this sense, also create substantial business opportunities for German high-tech companies.

So far, approaches towards automatization using robotics basically exist only in automobile manufacturing and the electronics industry, and are mainly financed by international major enterprises.

NEW IT SUPER CLUSTER

PROGRESS THROUGH DIGITALIZATION In Thailand, the digital economy plays a key role in the leap to a knowledge and technology-orientated economy with more innovation, productivity and competitiveness. In the spreading of mobile services, Internet usage and the acceptance of social media, the country is already among the top digital economies of the Association of Southeast Asian Nations (ASEAN).

With the recently adopted “National Digital Economy Master Plan 2016-2020”, the Government of Thailand is promoting digital transformation. The long-term strategy includes infrastructure (hardware, software and services) as well as digital programmes for education, society and the acceleration of economic development.

Specific objectives lie in the creation of a nationwide broadband network, the establishment of 10,000 free Wi-Fi spots, Internet coverage of 30,000 villages and the doubling of the communication capacity of offshore wires.

The plan also integrates approaches to motivate small and mediumsized businesses to invest in the digital economy, amounting to several thousand technical startup companies and online businesses and traders. Further elements target the transformation of two pilot cities, Phuket and Chiang Mai, to smart cities, the creation of 600 local digital centres, a broader range of online courses and the establishment of electronic health records in health care.

The rapid proliferation of the digital economy, technically, institutionally and geographically, is in line with Thailand’s political ambitions to become a crucial IT hub in ASEAN in the long term. The concept corresponds with the settlement of International Headquar ters (IHQ) and International Trading Headquar ter s Contact details: (IHQ), which are both being Dr. Waldemar Duscha promoted by the Board of Representative in Thailand Investment.

Germany Trade and Invest (GTAI) www.gtai.de/thailand

www.thailand.ahk.de

12 INDUSTRY 4.0

THAILAND AS A DYNAMIC MARKET FOR AUTOMATION, ROBOTICS AND THE TRANSFORMATION TO INDUSTRY 4.0 Martin Wenzel

into a medium-income nation with strong automotive industry, electronic industry and an increasingly impor tant food industry.

Although one key factor has been foreign investment, the rise in local players is also playing an ever-increasing role.

Recently, the economic growth model of Thailand has been falling behind the initial growth rates as well as behind the performance of Asian neighbours. The main reason is rising (minimum) wages in a still labour-intensive environment, which is leading to losses in productivity, a shortage of skilled workers, the departure of foreign workers from neighbouring countries and an increasingly ageing population. Now other economies such as Vietnam and Indonesia will quickly become competitors of Thailand that offer big markets with dynamic growth to investors as well as similar access to ASEAN/AFTA.

IMPORTANCE OF MANUFACTURING IN THAILAND Thailand’s manufacturing sector contributes 33 per cent to the GDP, while Thailand is ranked in sixteenth position of all countries in terms of manufacturing output.1 A total of 14 per cent of the country’s 39 million employees now work in the manufacturing sector. For 2016, Thailand is ranked as four teenth globally for manufacturing competitiveness;2 Thailand’s industrialisation in the past 30 years has proved to be a model of success, which has transformed the country

GOVERNMENT INITIATIVE TO AUTOMATE AND UPGRADE INDUSTRY Among the many measures introduced by the Government of Thailand to strengthen the economy of the country and return to high growth is the promotion of automation of manufacturing enterprises as well as the establishment of automation as a specific industry.

The Government plans to introduce super-clusters3 to foster the growth of cer tain industries, for which collaboration between

Board of Investment, Thailand Investment Review, 2016, various issues; and the World Bank, “Thailand’s Economy, what lies ahead”.

Deloitte, 2016, Global Manufacturing Competitiveness Index Report.

3 Board of Investment, Thailand Investment Review, vol. 26, No. 04.2016, “Thailand, a growing market for automation and robotics”.

1 2

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INDUSTRY 4.0 13

research institutions, industry and universities will be encouraged in order to move the industry towards higher value-added products.

A draft proposal of beneficial tax incentives for companies willing to invest in robotics and automation is being prepared. In addition, an announcement was made recently that impor ts of components for automation would be allowed free of duty.

Once automation is implemented and the industr y is established, it will form the foundation of a new S-cur ve in the development of Thailand’s industrial sector.4

DEMAND FOR ROBOTICS EXPECTED TO EXPERIENCE HIGH GROWTH For a countr y such as Thailand with its significant manufacturing base, increasing global and regional competition for efficiency and government incentives will trigger the demand for robotics and automation. This will make Thailand a very dynamic market for companies offering solutions in that field, not just in welding in the automotive industry, but also in other industries and for other applications. The International Federation of Robotics has forecast a 133 per cent growth in imports of robots from 2013 to 20185 to 7,500 units, thus placing Thailand in the top 10 automation markets worldwide.

Factors for success in investing and engaging in this industry by foreign robotics companies include providing service and training for robotics, collaboration with par tner engineering companies and line builders, familiarity with the local market and/or with the industry.

“The International Federation of Robotics has forecast a 133 per cent growth in imports of robots from 2013 to 2018 to 7,500 units, thus placing Thailand in the top 10 automation markets worldwide.” engineering, programming and process improvement.

TRANSFORMATION FROM PURE AUTOMATION TO INDUSTRY 4.0

Private sector companies offering solutions in this field in the Thai market must also collaborate with education institutes, ranging from vocational schools to universities, in the transfer of robot technology know-how in order to prepare the workforce for the transition to automation.

In addition, there will be a second trend. All countries that have important manufacturing industries are drafting frameworks for the transition from today’s manufacturing format into a new area of Industry 4.0 (in Germany or Thailand 4.0 here).6 This will result in the capability to produce a wide range of new products using new business models, based on the flexibility afforded by automated smart factories with minimum batch sizes as small as one unit, without loss of efficiency. This will be achieved by communicating devices and sensors that can exchange data for monitoring, analysing the various processes.

Robotics and automation alone will make manufacturing more efficient and allow focus to be placed on a workforce involved in

Currently, there is a move in Thai industry to new university programmes in robotics as well as projects involving local and

international engineering companies and system integrators. The high number of projects and the Government’s strong support for transforming the manufacturing sector will make Thailand a very interesting market for investors who: (a) have global and regional experiences in automation and robotics, (b) are able to suppor t the strengthening of the competitiveness of Thai industry and (c) offer technology, know-how and service in partnership with local experts.

Contact details: Martin Wenzel, CEO Thailand/Malaysia KUKA Robotics Thailand, tel: 090-930-5540; martin.wenzel@kuka.com.my

Ministry of Finance, available online at www.mof.go.th/home/eco/270559_2.pdf.

Board of Investment, Thai Investment Review, vol. 26, No. 4.2016.

6 VDI News, April 2011, “The Industry 4.0 framework was first announced in Germany in Hanover fair in 2011 as part of the German high-tech strategy.

4 5

www.thailand.ahk.de

14 INDUSTRY 4.0

INDUSTRY 4.0 A REALITY AT BOSCH Dr. Stefan Aßmann and Thilo Resenhoeft

Industrial manufacturing is in the midst of a fundamental transformation, widely known as Industry 4.0 (hereafter : I4.0). In the age of I4.0, machinery, computers, databases and manufacturing sites are being connected together in a digital network. Machinery uses sensors to gather a wide range of data from which sophisticated algorithms glean entirely new information.

Driven increasingly by IT, this new industrial basis creates completely novel services: constant quality control; efficient production for batch sizes of one; and improved energy management. Companies can use cyber-physical systems to ready themselves for increasingly volatile markets and shorter product cycles. In short, I4.0 improves their competitiveness.

CLOSE COLLABORATION IS CRUCIAL Fully mining the potential of connected manufacturing – or as it is often called outside Germany, connected industry – requires much more than just slick technology. Companies should open themselves further and collaborate together to closely mesh their value chains.

This is necessary in order to rapidly – and often automatically – exchange data, goods, work pieces and services.

Open technical standards and confidence in the security of exchanged data underpin these processes. No-one can implement I4.0 alone.

Each party involved has to be sure that their partners receive all the necessary data from their systems – but no more than that. Germany is leading the way in many of these areas, and should continue to do so. However, many other countries have also placed I4.0 high on their industrial policy agenda.

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DISRUPTION THROUGH BUSINESS MODELS At present, the focus of interest in I4.0 is often on the hardware – smartphones, tablets, fast computers, large memories, sensors, RFID technology and wireless connections. Use of this technology is, of course, essential, but at Bosch we are convinced that the focus of I4.0 lies elsewhere. Technology is important primarily because it opens up new business models for us and our customers. It is our firm belief that this is where the true I4.0 revolution will begin.

What might such a new business model look like? A manufacturer of packaging machines no longer sells the machine itself to a pharmaceuticals producer, for example, but instead sells the machine’s technical availability. Invoicing is then done according to the amount of medication packaged. This business model requires the maximum availability of the machine, which the manufacturer/operator can ensure remotely at all times by means of predictive and smart maintenance.

This example also clearly illustrates the disruptive potential of I4.0; new providers may emerge that, on behalf of the pharmaceutical producer, take over the maintenance of the machines that were bought from the manufacturer. It is here that all the mechanical engineering players have to keep careful watch if they wish to keep generating some of their sales by offering services.

To write I4.0 as a successful chapter in industrial history, we need many experts who understand the aspects of both manufacturing and IT, and can drive forward a synthesis of the two. However, many areas are suffering from a drastic lack of these experts. A study

INDUSTRY 4.0 15

conducted by the German Engineering Federation (VDMA) suggests that this is a major hurdle to developing new information and automation technology. Demand is predicted to continue rising considerably through 2018.

One thing that will help address this challenge is a broad-based education offensive aimed at young people. We have to lay the groundwork for children’s confidence in navigating the digital world while they are still at a young age. This tool is essential if they are to implement their own ideas. That is why we are calling for schools to teach programming languages as a second foreign language.

“Industry 4.0 will not leave factories devoid of people.….The Boston Consulting Group estimates that over the next few years, I4.0 will create nearly 400,000 new jobs in Germany.”

ENORMOUS ECONOMIC POTENTIAL Industry 4.0 will not leave factories devoid of people. The trend toward automation is likely to continue, but the resulting reduction in headcount will be more than compensated for by new growth stimuli. For example, the Boston Consulting Group estimates that, over the next few years, I4.0 will create nearly 400,000 new jobs in Germany.

This ability to adjust to new conditions is crucial to a company’s long-term success, and I4.0 is simply another means of doing so.

Professor Henning Kagermann, President of Germany’s National Academy of Science and Engineering, summed it up succinctly in the German daily newspaper, Frankfurter Allgemeine Zeitung by pointing out that “employees will stay in the factory.”

Industry 4.0 is no longer some distant dream.

It is here now, and is already saving time, money and resources. The industry association BITKOM estimates that the economic potential of Industry 4.0 will amount to almost 80 billion euros in Germany by 2025.

We have to tap into this potential. If we do not, others will. So let’s get moving now.

Contact details: Dr. Stefan Aßmann and Thilo Resenhoeft Senior Vice President and Spokeman for Industry 4.0 Robert Bosch GmbH Tel: +49 711 811 7088 Stefan.Assmann@de.bosch.com; Thilo.Resenhoeft@de.bosch.com www.bosch.co.th

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16 INDUSTRY 4.0

MEETING THE CHALLENGES OF THE FOURTH INDUSTRIAL REVOLUTION Liher Urbizu Sierra

When looking at the development of the technology milestones, it is safe to say that our era is now in the four th industrial revolution. In past centuries we moved from manual to mechanical to mass production.

With the advent of electronics and IT, we moved into the world of cyber systems, where digital and analogue expansion occurs side by side, and new and old technologies co-exist. From retail to manufacturing, telecommunications to transpor t, new business models and new job opportunities are reshaping how we live, work and connect.

When compared to previous industrial revolutions, the fourth is disrupting almost every industry in every country, including Thailand. In his national address to the Thai people on 29 July 2016, Prime Minister General Prayut Chan-o-cha acknowledged the start of the fourth industrial revolution and introduced the term “Thailand 4.0”, a Government-backed initiative that refers to the development of a value-added economy of innovation and creativity..

The Thailand 4.0 policy will be achieved by reforming Thailand’s existing five industries, or the "First S-Curve,” and promoting five new industries, or the "New S-Curve,” in which Thailand has the potential to succeed. The First S-Cur ve industries include mainly manufacturing industr ies that include automotive, electronics, affluent medical and wellness tourism, agriculture and biotechnology, and food. The New S-Curve

UPDATE 4/2016

industries include robotics, aviation and logistics, biofuels and biochemicals, the digital industry and the medical hub.

For manufacturers in Thailand and around the world, the revolution requires new approaches to nearly every facet of their businesses. From internal processes to customer relations, new business models can and must be imagined.

To be a part of this revolution, manufacturers will need to be fast and able to adapt to rapid technological change. Systems and assumptions will be challenged. Adaptability is the new norm and necessary as businesses face up to changes leading to new business models, processes and work due to this fourth industrial revolution.

FIVE FACTORS CHANGING BUSINESSES TODAY For companies, the revolution means dramatic change. Business models, products, processes and the workforce will continue to evolve in this new paradigm.

Five core factors are driving this fundamental shift. Hyper-connected products are the first.

This “Internet of Things” (IoT) consists of products and tools that include sensors, software and wireless connections. The products can “talk” with each other while they collect, store and send data. Affordable and easily available wireless access allows

people and devices connect with each other simply and easily.

Supercomputing is the second driver. The growth of “Big Data” provides major analytics tools that store and interpret data. These programs provide predictive tools, wide access to information and clear displays of large sets of data.

Cloud computing is the third catalyst. Cloudbased platforms allow those large data sets to be collected and stored easily.

The four th factor is smar t technology.

Robotics, ar tificial intelligence (AI) and 3D printing are changing what was science fiction into reality.

Cybersecurity is the final core driver. With so much information available, privacy concerns are at the front of consumers’ minds.

Protecting data from physical and virtual threats is critical.

A strong indication of the emergence of these technologies in Thailand can be seen in the expected increase in IoT spending up to 2020. According to a Frost & Sullivan report, Thailand’s IoT spending in 2014 amounted to US$ 57.7 million and is projected to increase by more than 1,600 per cent to US$ 973.3 million in 2020. The majority of this spending is taking place in manufacturing and logistics.

Thailand currently is the seventeenth largest global manufacturer and number 14 in the

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“For manufacturers in Thailand and around the world, the revolution requires new approaches to nearly every facet of their businesses. case of auto production, according to IndustryWeek. Such numbers add to the expectation of the continued growth of such technologies locally, which will have a major impact and result in changes in the business world such those described below.

NEW MODELS To compete in this new digital age, enterprises also need to consider new ways of doing business in this connected, digital world. For consumers, the opportunities for personalized experiences with brands and products have created the “segment of one.” Businesses need to leverage digital solutions in order to be responsive and customizable in their products and customer service.

A similar outcome was also highlighted by the results from the SAP Digital Experience Report for Thailand 2016, which saw that as consumers in Thailand increasingly adopt the digital lifestyle, the complexity brought on by multiple device usage, and the wide range of digital apps to choose from, are causing customers to demand simple, seamless and personalized experiences across any channel, anytime, anywhere and on any device.

What companies sell will also change. As devices become more connected, they will provide firms with petabytes of data on performance, usage and maintenance needs, Savvy firms can use that information to offer included or discrete service bundles, insights and consulting to customers.

New collaborative partnerships are not only possible but encouraged.

Often, one company will not be able to provide everything that consumers want. Strategic partnerships and digital connections will therefore offer a wider portfolio of offerings.

NEW PROCESSES From research and development to customer relations, the way that business is conducted is already changing as a result of the advent of the fourth industrial revolution.

Networked platforms allow for a complete rethinking of the innovation cycle. By sharing data with suppliers, vendors and customers, firms can gather greater insights.

Sales and marketing efforts will also need to shift as the focus shifts.

Sales people will be touting not just the product, but the outcomes of that product and the available insights about the product they can provide.

Maintenance and repair work changes with smart, enabled products.

Instead of being reactionary processes, smart devices will provide alerts, warnings and relevant data. In some cases, the devices will even be able to solve issues themselves.

Finally, customers today expect a different relationship with configurable products they purchase. They are more interested in what a product does for them than in its name or looks. Firms today have to meet customers where they are. All customer interactions will be subject to continuous service innovation.

NEW WORK Just as previous revolutions phased out jobs, so too will the current one refine the jobs we do. This shift will involve some obvious changes, such as advances in robotics that allow “lights out factories” and increased automation. In fact, it is generally accepted that 10 years from now, students will end up doing jobs that have not even been invented yet. The future workforce will need to align its skills to keep pace with the transition, which will require complex problem solving, critical thinking and creativity.

Workers today are more likely than ever before to work remotely, either from home or the local cafe. This distributed workforce needs mobile applications and secure access to robust systems. These platforms need to be able to work on a mobile phone, a home computer or a laptop.

As products become nimble, so too do workforces. Ar tificial departmental or divisional lines are blurring. The importance of ad hoc task forces, work committees and impromptu project teams are allowing employees to interact in new ways. This work provides a cross-functional deepening of skill sets, priorities and needs of other departments throughout a business organisation.

The transformation of industry is clearly happening at a startling rate.

Advances in interconnected “things” and personalized consumer demand offer both challenges and opportunities. In emerging digital economy, firms will need to consider the purpose of their business, the product line/s that they offer, the way work is done and the processes that guide that work. For firms that do it Contact details: well, the results will be Mr. Liher Urbizu Sierra revolutionary.

Managing Director SAP IndoChina Tel: +66 2 206 8800 info.thailand@sap.com http://go.sap.com/sea/index.html

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18 INDUSTRY 4.0

INDUSTRY 4.0: REAPING THE REWARDS OF DIGITALISATION Dieter Broeckl

How we operate in today’s world has mainly been shaped by three major technological revolutions, and now, the fourth has arrived in the form of Industry 4.0 – a technological revolution that promises to integrate manufacturing and production with connected networks through digitalisation.

As part of this new revolution, the government of Germany has identified its Industries 4.0 project as one of the 10 “Future Projects” in its High-Tech Strategy 2020 Action Plan. The project represents a major oppor tunity for Germany to establish itself as a leading integrated industry market and provider.

Manufacturers in Thailand and Southeast Asia are faced with challenges similar to Germany and other countries around the world.

Globalisation has led to increased competition and the constant need to stay ahead. Companies must continue to evolve with the advancement of technology or be left in the dust by their competitors.

Thailand’s forward-thinking government has already recognised the need to bring technological advancement to the countr y’s manufacturing sector, an industry that accounts for 34 per cent of the nation’s gross domestic product. The Ministry of Industry recently unveiled “Thailand 4.0”, a project that will focus on ushering the country into a new era of technological advancement and innovation in order to create products with higher added-value.

UPDATE 4/2016

“One such challenge is the need to overcome the format discontinuities between the main areas of the technical value chain…”

The championing of innovation by the Thai government is already paving the way forward for the country’s manufacturers to embrace Industry 4.0. However, challenges remain.

One such challenge is the need to overcome the format discontinuities between the main areas of the technical value chain – i.e., between the engineering of products, the associated planning of production systems and processes, and the execution of production itself. All this must be supported by an efficient coupling of the technical value chain with the relevant commercial processes.

This challenge calls for an urgent solution because Industry 4.0 simply will not work with the isolated IT solutions that are most utilised today. At its core, this vision counts on the future development and manufacturing of highly complex and smart products, customised to individual customer wishes, at almost the price of mass production.

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How is that supposed to work if it takes weeks to find out where the requested product can be manufactured and with what adaptations?

DIGITALISATION IS THE ANSWER By adopting the right technologies – such as digitalisation – this can be done almost instantly. Currently, solutions are available that make it possible to find out in minutes whether and where a product can be manufactured exactly as ordered – and, if changes to previous products or processes are necessary for this to be done, how quickly and at what price they can be made – because the data from production at all sites can be called up centrally to be matched with engineering.

Furthermore, once an order is placed, it can immediately be executed with an automatic trigger from the enterprise resource planning side and at minimal cost.

Digitalisation of the entire value chain will enable manufacturing companies to produce better-quality products sustainably and efficiently, thus ensuring that they remain competitive in this everdemanding industry. In short, they can achieve faster, more flexible value-adding processes to cater more specifically to individual customer needs. This will allow them to respond far more rapidly to new market demands, and make it easier for them to develop completely new business models.

Digitalisation will also provide start-ups as well as small and mediumsized enterprises with the oppor tunity to develop and provide downstream services. Flexible value chains will exceed the boundaries of depar tment, business and overall company. Therefore, these companies can transform themselves into temporary production networks with value-added contributions that are precisely calculated.

In the foreseeable future of manufacturing, digitalisation will lead to the optimisation of production through cyber-physical systems – the combination of the real and virtual world to provide a holistic view of the complete manufacturing value chain. This will be accomplished by combining high-performance software with state-of-the-ar t hardware, and digitising product development and production, resulting in higher efficiency, shorter time-to-market and greater adaptability.

with the goliaths of the industry from around the world. However, the caveat is that they must be willing to change and adopt new technologies as well as business models at a pace equivalent to or exceeding that of their peers. To put it succinctly, those that move with the times will be the ones who reap the rewards.

Contact details: Mr. Dieter Broeckl Senior Vice President Process Industries and Drives, Digital Factory Siemens Limited Thailand Tel: +66 2 715 4840 dieter.broeckl@siemens.com www. siemens.com

For Thai manufacturers, the arrival of Industry 4.0 signifies a huge opportunity to maximise revenue and get on an even footing even

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20 BUSINESS BRIEFS

BOSCH THAILAND CELEBRATED 25TH ANNIVERSARY AT ITS NEW HEAD OFFICE Robert Bosch Limited recently celebrated 25th anniversary of its official establishment in the Kingdom of Thailand together with its new head office relocation at FYI center, Bangkok.

Mr. Peter Tyroller, a member of the board of management, responsible for Asia Pacific, Mr. Martin Hayes, president of Bosch Southeast Asia, and Mr. Joseph Hong, Managing Director of Bosch in Thailand presided over the grand opening of their Bangkok new office, and jointly celebrated 25th Anniversary of Bosch in Thailand. Following its long-term leitmotiv “Invented for Life”, the company has made its commitment to continue on its innovation journey in Thailand.

KÄRCHER OPENS CHONBURI BRANCH

Kärcher Retail Limited, with the special presence of its global CEO of Kärcher, Mr. Hartmut Jenner, organised an opening ceremony for its new branch in Chonburi on 26 August 2016. GTCC Deputy Executive Director, Mr. Marius Mehner, was invited to contribute to the opening. Kärcher, a family-owned company, is currently the world's leading provider of efficient, resourceconserving cleaning systems. By the end of 2015, the company had set a new sales record totalling 2.22 billion euros and was employing 11,333 employees in 60 countries.

UPDATE 3/2015

BUSINESS BRIEFS 21

LOHMANN ASIA PACIFIC TO LAUNCH SITE IN THAILAND

With a long history of more than 160 years, Lohmann is one of the pioneering forces in adhesive tape technology. The Group now offers the most advanced adhesive solutions to all par ts of the world. The Adhesive Tape Group is headquar tered in Neuwied, Germany. With its Business Unit, Lohmann Asia Pacific Pte., Ltd. is successfully working in many Asian countries. Its official inauguration of its new site in Thailand is scheduled for February 2017.

“The reason for setting up Lohmann Thailand was the desire to increase Lohmann’s presence in the growing region – South-East Asia (ASEAN)”, according to Mr. Hans Hendrickx, Head of the Business Unit AsiaPacific. Mr. Michael Börner, Managing Director, ASEAN, Australia and New Zealand, added: “We have recently obtained the Foreign Business Licence, which is mandatory in Thailand, to supply customers locally. The new site in Bangkok will enable state-of-the-ar t conver ting and fabrication in a clean and controlled environment.”

For more information visit the website at www.lohmann-tapes.com.

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22 CHAMBER ACTIVITIES

‘SMART GRID’ STUDY TRIP TO GERMANY The German-Thai Chamber of Commerce (GTCC) organised a business and study trip to Germany (Frankfur t, Stuttgar t and Munich) on "smar t grid, electric vehicles and energy efficiency in the infrastructure sector" during 20-24 June 2016. On day one, the delegation made an exclusive site visit to Fraport AG, which included a presentation of E-PORT AN and a tour of the airport runway to experience the electric vehicle fleet.

Day two featured a kick-off event at "Haus der Wirtschaft" in Stuttgart and a site visit to Fraunhofer IAO. A total of 25 selected par ticipants actively joined the event supported by the Energy Solutions Initiative (BMWi). The delegation was given a guided tour of the engineering laboratory in the afternoon.

Day three comprised a site visit to Netze BW GmbH/ EnBW AG and lectures from ZVEI, Mercedes-Benz Cars, LEEN GmbH and FESTO AG & Co. KG. Netze BW explained how the company was implementing gridrelated innovation projects and the technical challenges of the "Energiewende" as well as how it affects the electric supply network (transmission and distribution networks).

On day four, the delegation visited sites in Augsburg and Munich where the focus was on research in the field of energy technologies and markets (e.g., integration of renewable energy, storage solutions and smart grids).

GTCC STAMMTISCH BANGKOK GTCC hosted a Stammtisch event on 14 July 2016 at Bei Otto, during which GTCC members and friends enjoyed socialising together. GTCC President, Mr. Phongsakdi Chakshuvej welcomed participants and invited Mr. Benjamin Leipold, Managing Director of the German Chambers of Commerce – Worldwide Network (AHK), to give a talk regarding his Bangkok visit. Organised bimonthly by GTCC, the Stammtisch serves as a casual get-together platform for GTCC members and friends to exchange their latest news, topics of interest and business discussions.

UPDATE 4/2016

CHAMBER ACTIVITIES 23 GTCC, in co-operation with Lorenz & Partners Co., Ltd. (L&P), organised an executive breakfast talk on "ASEAN Headquarters in Thailand: Ways to Save Personal and Corporate Income Tax" at the Pullman Bangkok Hotel G Silom on 21 July 2016. Mr. Till Morstadt, L&P equity partner, and Dr. Constantin Frank-Fahle, L&P senior consultant, presented and discussed the key investment promotions and taxsaving possibilities for setting up the ASEAN Headquar ters in Thailand, followed by a dynamic question and answer session.

BREAKFAST TALK ON ASEAN HEADQUARTERS

Driven by the establishment of the ASEAN Economic Community (AEC), Thailand has revised the country's shared-services hub and trading promotion schemes to attract foreign investors. Therefore, there are many updates on investment promotions and tax incentives for international headquarters and international trade centres, as presented by L&P during the breakfast talk.

EXCLUSIVE BUSINESS HIGHLIGHT MYANMAR GTCC, in co-operation with the other bilateral German chambers in the ASEAN region, organised "Exclusive Business Highlight Myanmar" to meet Dr. Monika Staerk, Delegate of German Industry and Commerce in Myanmar, on 26 July 2016 at Holiday Inn Bangkok Silom.

The event was very well received by more than 50 GTCC members and non-members.

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24 CHAMBER ACTIVITIES

HANDOVER OF GALA NIGHT 2016 RAFFLE SALES TO YAOWAWIT SCHOOL On 28 July 2016, GTCC President Mr. Phongsakdi Chakshuvej and Executive Director Dr. Roland Wein presented the fund that was raised at GTCC Gala Night 2016 in June, to the Children's World Academy Foundation, represented by Mr. Philipp Graf von Hardenberg, Founder of the Foundation and Yaowawit School, and Ms. Kanyaphak Bunkaeo, Foundation Director.

Yaowawit School is home to more than 120 children from underprivileged families. The school, located in Phang-nga province, provides them with a safe environment where they can develop their life skills as well as cognitive and social competences in order to become responsible members of society.

BREAKFAST AND EXECUTIVE BRIEFING WITH MS. ALEXANDRA VOSS

GTCC organised a breakfast and executive briefing entitled “Current developments in China – opportunities and challenges for German business” with Ms. Alexandra Voss, Chief Representative of the Delegation of German Industry and Commerce in Beijing, at the Mode Sathorn Hotel on 29 July 2016.

UPDATE 4/2016

CHAMBER ACTIVITIES 25

SITE VISIT TO SIG COMBIBLOC FACTORY About 30 GTCC members joined a site visit to the SIG Combibloc factory in the Eastern Seaboard Industrial Estate, Rayong, on 19 August 2016. Head of Operations, Rayong Plant, Mr. Klaus Zauner welcomed the participants and provided them with an overview of the company’s

operations prior to the site inspection. The participants gained direct experience on how carton packs produced by SIG Combibloc could ensure that the taste, nutrients and vitamins of products are preserved in a very efficient and safe manufacturing environment.

About 100 par ticipants gathered at the GTCC Joint Chamber Ice Breaker Networking – SME Special on 24 August 2016 at Niche, Siam Kempinski Hotel Bangkok, despite the region’s earthquake and heavy rain. The event star ted with a welcoming address by the GTCC Vice-President, Dr. Florian Kirschner, and featured an introductory speech on SMEs in Thailand by Mrs. Kaewkoaw Phaoenchoke, Chairman of Thai Small and Medium Enterprises Council and President of Thai Association of Small and Medium Entrepreneurs (TASME). The event was supported by Niche, Siam Kempinski Hotel Bangkok and Oettinger Thailand, including the FTCC, TICC, BCCT, AMCham, and EABC.

ICE BREAKER NETWORKING: SME SPECIAL

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26 CHAMBER ACTIVITIES

YOUNG PROFESSIONALS NETWORK EVENING GTCC successfully launched its "Young Professionals" programme on 31 August 2016, with a special speech by Mr. Vee Charununsiri, Head of GrabCar, Grab Thailand, on “New business models in the digital world: How can startups compete?” More than 200 young businesspeople participated in the event at The Capitol by Water Library. The programme aims to provide a dynamic learning and networking platform for young professionals of the international business community in Thailand, and a series of networking events will follow soon. The second network evening is scheduled for 14 December 2016. Follow it on Facebook at https://www.facebook.com/GTCCYP.

ASEAN INSIGHTS 2016 HAMBURG AND FRANKFURT GTCC and the other German Chambers in ASEAN co-organised "ASEAN Insights" events in Hamburg and Frankfurt on 6 and 8 September 2016, respectively, to discuss business opportunities and strategies in the AEC. On 7 September 2016, GTCC’s Executive Director, Dr. Roland Wein gave a presentation at the "Wirtschaftstag ASEAN" hosted by IHK Magdeburg with German Chambers of Commerce from the Philippines, Vietnam and Malaysia. A total of 40 guests participated in the event, which covered the potential, challenges and strategies for doing businesses in South-East Asia.

UPDATE 4/2016

CHAMBER ACTIVITIES 27

STAMMTISCH BANGKOK GET-TOGETHER GTCC hosted its fifth Stammtisch of 2016 on 8 September at Bei Otto, where about 70 guests socialised and enjoyed authentic German beer and food.

GTCC MEETS THE GERMAN AMBASSADOR GTCC hosted its first “GTCC meets the German Ambassador” themed luncheon with H.E. Mr. Peter Prügel, Ambassador of the Federal Republic of Germany to Thailand as the speaker on 13 September 2016 at the Anantara Siam Bangkok Hotel. Ambassador Prügel gave a speech on “Germany and the EU in South-East Asia: Our policy towards Thailand and ASEAN” to more than 60 participating GTCC members.

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28 CHAMBER ACTIVITIES

SITE VISIT TO LIEBHERR GTCC site visit to Liebherr (Thailand) on 16 September 2016 brought together 40 GTCC members. After a very warm welcome and an introductory session by Liebherr (Thailand) Production Director, Mr. Edwin Horsman, and Commercial Manager, Mr. Benjamin Ertl, the participants explored various production areas of the company's factory and were given an opportunity to discuss their interests.

Liebherr (Thailand) Co., Ltd. in Rayong is a production company of the Liebherr Group’s Concrete Technology Division. It produces and distributes mobile truck mixers and stationary mixing plants for the market in South-East Asia. The company is also responsible for the sales of Liebherr concrete pumps that are produced in Germany.

STAFF TRAINING FOR BETTER PERFORMANCE A GTCC staff training session, led by Mr. Mar tin Thisted from Key Learning A/S, Denmark, was held during 22-23 September 2016. The training was aimed at enabling the Chamber’s staff to achieve higher quality performance working together as a team.

UPDATE 4/2016

CHAMBER ACTIVITIES 29

BREAKFAST TALK ON THAI LABOUR LAW GTCC, in collaboration with Lorenz & Partners (L&P), the SingaporeThai Chamber of Commerce and Swiss Thai Chamber of Commerce, organised the second executive breakfast talk with L&P on “Labour Law matters – how to avoid labour disputes in Thailand” for 40 participants at Pullman Bangkok Hotel G Silom on 28 September 2016.

Mr. Till Morstadt, L&P equity partner, Dr. Constantin Frank-Fahle, L&P senior consultant, and Mrs. Athitaya Chanthasirichot, L&P Head of

Corporate Law, gave a brief overview of the topic, covering the importance of Thailand’s Labour Law and key requirements of the Thai Labour Protection Act (LPA). They also addressed several key issues, such as common pitfalls with regard to fixed-term employment agreements; handling of overtime payments and “catch all” clauses; preparing and issuing legally compliant warnings and termination letters (Risks and Best Practices), followed by a wide-ranging question and answer session.

SPECIAL LUNCHEON ON AEC/ASEAN WITH DR. DOSCH GTCC organised a special luncheon on AEC/ASEAN covering the topic of “Whatever happened to the AEC and where has all the hype gone?” on 28 September 2016 at the Anantara Siam Bangkok Hotel.

The guest speaker was Prof. Dr. Joern Dosch, Chair of International Politics and Development Cooperation, University of Rostock, shared his insights with the 20 participants during his visit to Bangkok.

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30 CHAMBER ACTIVITIES

ICEBREAKER NETWORKING: INNOVATION AND LIFESTYLE GTCC, in co-operation with the Franco-Thai Chamber of Commerce and Thai-Italian Chamber of Commerce, hosted an Innovation and Lifestyle night on 29 September 2016 to showcase innovation and lifestyle products and technologies from German, French and Italian companies, especially gogoprint, EGS Plan and JWH Hightech Garden. The event attracted more than 180 participants at the Pullman Bangkok Hotel G.

GTCC BOARD LUNCHEON WITH DR. WOLFGANG SCHEREMET GTCC Board members had the honour of hosting a luncheon with Dr. Wolfgang Scheremet, the new head of the Industrial Affairs Department at the German Federal Ministry for Economic Affairs and Energy, on 4 October 2016 at Swissotel Nai Lert Park Bangkok. Dr. Scheremet was visiting Thailand to get to know local industry representatives and possibilities for economically thrive. The main topics discussed at the luncheon included the Thai economy, Thailand 4.0 and the skills-upgrading training of staff through the GTDEE Dual Vocational Education System.

UPDATE 4/2016

GTDEE INSIGHT 31

GTDEE JOINS PROFESSIONAL QUALIFICATION STANDARDS MEETING On 16 June 2016, GTDEE joined a subcommittee meeting of the Public-Private Steering Committee Pracharat to discuss the possibility of aligning the professional qualification standards of Thailand. One recent case study has revealed that one profession has three different qualification standards set by three governmental agencies – the Ministr y of Labour, Ministr y of Education and Thailand Professional Qualification Institute (TPQI).

The task of the sub-committee is to put the three standards together, following Thailand Qualification Framework (TQF) that also correlates with the Association of Southeast Asian Nations (ASEAN)wide qualifications.

GTDEE PRESENTS GERMAN QUALITY DEVELOPMENT CONCEPT On 22 June 2016, GTDEE was invited to give a presentation to all the teachers and students of Kanchanapisek Technical College Mahanakorn (KTCM) on German quality development. The six main fields of quality development including school results, teaching and lear ning, school culture , leadership and school management, personal development and quality development.

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32 GTDEE INSIGHT

GRADUATION CEREMONY FOR MERCEDES-BENZ AUTOMOTIVE MECHATRONICS TECHNICIANS (AMT) On 6 July 2016, Mercedes-Benz (Thailand) organised a graduation ceremony for their apprentices in the Automotive Mechatronics Technician programme, which is also a part of GTDEE project.

Mr. Michael Grewe, President and CEO of Mercedes-Benz (Thailand), together with Dr. Roland Wein, Executive Director of the German-Thai Chamber of Commerce (GTCC), congratulated the apprentices on their graduation.

Mr. Grewe stressed the importance of access to education that Mercedes had invested in for the students as well as the company’s effor ts to ensure continuous improvement. Dr. Wein pointed out that the success of dual vocational education can only be achieved with strong collaboration between the company and colleges.

Representatives of the apprentices shared the impressions of their experiences during their training. They stressed that they were proud to be par t of AMT and that they would continue to develop themselves in order to reach their career goals.

OVEC INTEREST IN VOCATIONAL EDUCATION UNDER THE GERMAN SYSTEM INTERNATIONAL CONFERENCE 2016 On 6 July 2016, GTDEE joined a meeting on "OVEC interest in vocational education under the German system international conference 2016". The participants included Dr. Boonsong Jampapho Assistant General-Secretary of OVEC, Ms. Phutachat Supaluk, Director of the Center for International Vocational Education Cooperation, and Ms. Rungnapa Jitprasong, Director of the Dual Vocational Education Center. The meeting focused on OVEC’s interest in co-operating in international conferences on teacher development, cur r iculum development and student development to the German Standard under the VETnet project in Thailand.

UPDATE 4/2016

GTDEE INSIGHT 33

AIRCRAFT MAINTENANCE MECHANICS QUALIFICATIONS DEVELOPMENT IN THAILAND On 8 July 2016, a representative from GTDEE joined the meeting on “Aircraft Maintenance Mechanics Qualifications Development in Thailand” at the King Mongkut Institute of Technology North Bangkok. The participants came from many organisations and aircraft businesses in Thailand and ASEAN countries.

The German-Thai Chamber of Commerce signed a Memorandum of Understanding with the Thailand Professional Qualification Institute on 13 January 2016 on “co-operating to develop standards for the occupation in mechatronics and aircraft maintenance mechanics”.

CURRICULAR IMPROVEMENT WORKSHOP AT MITR PHOL

On 12-13 July 2016, GTDEE and the human resources team of Mitr Phol jointly organised a workshop on curricular improvement for more than 30 Mitr Phol trainers and teachers from par tner colleges in the Khon Kaen area. The teachers had previously visited Mitr Phol to find out the types of theoretical knowledge needed in order to perform the tasks at Mitr Phol. The objectives of the visit and the workshop were to enable the teachers to gain a good understanding of Mitr Phol business activities and then apply that

experience in curriculum development. The overall aim is to better match what they teach at the colleges (theoretical) with what the students need to perform (practical) in the workplace.

After the theoretical and practical content has been aligned (i.e., what to teach/train), teachers and trainers will be able to discuss the assessment points for the students.

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34 GTDEE INSIGHT

STUDENT PRE-SELECTION FOR AAPICO, BMW AND BOONRAWD BREWERY On 26-27 July 2016, GTDEE carried out the pre-selection of the 2016 student batch at Kanchanapisek Technical College Mahanakorn (KTCM) for practical experience at Aapico Hi-Tech, BMW Group (Thailand) and Boonrawd Brewery. The students will work in the electric power and mechanics departments of Aapico Hi-Tech and Boonrawd Brewery, and as automotive mechanics at

BMW. The students will have to pass theoretical and practical examinations. KTCM hosts students from many company partners in the GTDEE project to enable the college to adjust the curricula and class management according to GTDEE recommendations, which will lead to quality management at the level of German standards.

GTDEE CENTRALISED FINAL EXAMINATION IN MECHATRONICS AND MECHANICS

During 25-29 July 2016, GTDEE organised a centralised final examination, comparable to German standards, in mechatronics and mechanics for four apprentices from Bosch (BMAP2) and Grohe Siam. King Mongkut University of Technology Nor th Bangkok (KMUTNB) provided the independent examination venue for the apprentices from both companies, the examination board experts as well as the necessary equipment. The theoretical examination was held on the first day, while the practical part was carried out during the following three days. On the last day, the examination board met to make the overall assessment and evaluation.

UPDATE 4/2016

GTDEE INSIGHT 35

MoU SIGNED WITH QUIZZBIZZ TO DEVELOP GTDEE MOBILE APPS

GTCC, represented by Executive Director Dr. Roland Wein, signed a memorandum of understanding (MoU) with Quizzbizz, represented

by CEO Maik Fuellmann, on 25 August 2016 to cooperate in developing a mobile learning application under GTDEE Project for the dual vocational education in Thailand.

E-LEARNING WORKSHOP FOR MITR PHOL IN CO-OPERATION WITH KMUTNB The most important part of dual vocational education is the interplay between teachers and trainers – in other words, the systematic and ongoing exchange of information between the theoretical and practical parts of the programme.

With assistance and collaboration from King Mongkut University of Technology Nor th Bangkok (KMUTNB), GTDEE organised a

workshop on 11 August 2016 to introduce an online platform tool, Google Classroom, for the teachers and trainers of Mitr Phol to enable better communication between them as well as to allow the students to learn online. The workshop was held at the computer laboratory of Rajamangala University of Technology Isan, Khon Kaen Campus.

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36 GTDEE INSIGHT

WORKSHOP ON ASSESSMENT, PERFORMANCE CRITERIA AND EVALUATION

On 1 September 2016, GTDEE organised a workshop at Mitr Phol Phuvieng on assessment performance criteria and evaluation for Mitr Phol trainers and teachers in the Khon Kaen area. The objective of the workshop was to enhance quality assurance in dual vocational education and training. It served as a starting point on the overview

and definition of objective assessment. This will lead to a closer working relationship between trainers and teachers, which is a crucial par t of organising dual vocational education based on the German model.

GERMAN LANGUAGE WORKSHOP

On 3 and 4 September 2016, the Kanchanapisek Technical College Mahanakorn and Centre for International Vocational Cooperation organised a workshop study of the German language at the basic level, on the topic of “How we can apply planning for study in the

UPDATE 4/2016

German language� for 48 students at Sida Resort Nakorn Nayok.

Twenty-five apprentices from GTDEE participated in the session.

Dr. Kamonsak Suradom, GTDEE Project Manager, led the workshop.

GTDEE INSIGHT 37

GTDEE FOLLOW-UP CONFERENCE: LOOKING TO THE FUTURE The German-Thai Dual Excellence Education Programme (GTDEE) successfully organised its first International Conference on Dual Vocational Education and Training (DVET) on 8 September 2016. In cooperation with VETnet, a joint project comprising several AHKs around the world that is seeking to implement the dual vocational system in a number of countries, GTDEE welcomed the international delegations to the conference at the Crown Plaza Bangkok Lumpini Park.

The conference summarised and clustered the achievements, expectations, challenges, and goals of the different parties involved in the implementation of DVET in Thailand after three years of GTDEE operation. More than 160 par ticipants, who included key representatives from the Government of Thailand, companies and educational institutions, joined the conference to exchange experiences gained during the past three years.

The welcoming speech was given by GTCC President Mr. Phongsakdi Chakshuvej, followed by an opening remark by Dr. Peer Gebauer, Minister and Deputy Head of Mission of the Embassy of the Federal Republic of Germany to Thailand. Mr. Hannes Barske, Deputy Head of International Co-operation in Vocational Education and Training, Coordinator VETnet,

International Bureau of the Federal Ministry of Education and Research (Germany) at the DLR Project Management Agency, and Mr. Wanich Uamsri, Deputy Secretary-General, Office of Vocational Education Commission (OVEC) at the Thai Ministry of Education, gave keynote presentations on the topic of “Export of Dual Vocational Education and Training: Co-operation between Germany and Thailand�. They emphasised the continuing good co-operation between the two countries during the past three years.

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38 GTDEE INSIGHT A panel discussion was also held during the event. Moderated by Mr. Philipp Dreher, GTDEE Project Director, the panel discussion focused on the achievements and challenges of the three years of the GTDEE/DVET programme.

customising the German dual vocational system in Thailand with full concern for local needs. They said that the goal on their side was to gain sustainable structures, whether or not the programme was still receiving the German government funding.

Representing the corporate company side, Mr. Michael Grewe, President and CEO of Mercedes Benz (Thailand), and Mr. Marc Spiegel, Managing Director of ThyssenKrupp Elevator (Thailand), pointed out that centralised cer tificates and well-educated in-house trainers were crucial to the success of dual vocational systems. The companies are interested in investing in apprenticeships that enable them to maintain their competitiveness in the market.

The three sessions in the afternoon provided the participants with the opportunity to gain deep insight into the programme. Mr. Frank Martin Clauss from IHK Mittlerer Niederrhein moder ated the fir st session, entitled “Investments and Benefits of Dual Vocational Education and Training”, that illustrated the long-term profits of the programme that would be gained by the Thai economy.

The academic side was represented by Mr. Virachai Srikajorn, Director-General of the Thailand Professional Qualification Institute and Mrs. Rachaneekorn Makkasaman, Deputy Director of Kanchanapisek Technical College Mahanakorn (KTCM). They pointed out that they saw great value in the GTDEE/DVET programme because their students and teachers were able to develop their skills based on the high technological standards of the companies involved. The major goal is to unify standards from different governmental agencies involved with the technical skills developments, for which they are receiving good support of the German-Thai Chamber of Commerce.

On the Chamber’s side, Mr. Reiner Valier, Association of Ger man Chamber s of Commerce and Industr y (DIHK), and Mr. Hannes Barske of BMBF, the sponsor of VETnet, both stressed that VETnet was

The second session discussed how quality could be assured in the programme.

Mr. Holger Gessner, an expert on German Dual Vocational Education, presented several teaching methods and shared possible ways to adjust the curriculum in order to improve vocational education and training.

Last, Mr. Maik Fuellmann, CEO of Quizzbizz, presented some innovative learning methods, which could enhance the cooperation between college teachers and in-company trainers, which is the heart of dual vocational education. He introduced his new mobile application called “Quizzbizz”, to be used to transfer knowledge in a new, fun way.

The great interest shown in the conference underscores the prospects for the dual vocational programme in Thailand, and that Thailand is taking a positive direction in improving the various aspects of academic education.

REFLECTIONS “Basically, we are in our first year of the programme. Of course, we are facing many challenges. We don’t have a full time in-house tr ainer yet. We still need suppor t in monitoring the progress from both sides – companies and collages. Right now, our apprentices are working five days a week at the company and are attending their school on Sunday, which is rather hard for them.

However, we are getting very good support from the Chamber, and we still need it to create, for example, the final exams in collaboration with the collages.”

Jittima Mahatthanaphon, Thyssen Krupp

“I recently passed the dual vocational programme. It’s a very good programme for on-the-job training, but we need more support from the Chamber, especially when it comes to educating more full time trainers.

Sometimes we missed the monitoring and guidance of a trainer. So, in my opinion, GTCC and the company should wor k closely together to maintain and improve this great programme.”

Tawan Wiengthongsarn, Grohe

“The programme suppor ts the joint vision to develop universally agreed processes and shared methodologies. It assures centralised and standardized exams, as a guarantee of quality and competitiveness in the ASEAN market. This is a good way for Thailand to develop its economic growth.”

Maik Fuellmann, CEO and Co-Founder of QuizzBizz, and Lecturer and Consultant at the Institute for Knowledge Management and Innovation (IKI-SEA), Bangkok University

UPDATE 4/2016

MEMBERS’ CORNER 39

From Left: Kunawut Junlanavech, Thai Switchboard and Metal Work Co., Ltd.; Thanapisal Koohapremkit, Greatest Pet Care Co., Ltd.; Sayan Roy, B. Braun (Thailand) Ltd.; Sarinthorn Sachavirawong, Dyslexia Thailand Co., Ltd. (iCamp Thailand); James Engel, APM Group Solutions Co., Ltd.; Waranya Pratumtin, Thai Switchboard and Metal Work Co., Ltd.; Daniel Gafke, BayWa r.e. (Thailand) Co., Ltd.; Andreas Teichmann, Viessmann Werke GmbH & Co. KG; Maren Niemeyer, Goethe-Institut Thailand, Dario Simic, Prime Asia Associate Co., Ltd.; Armin Wiesler, Boehringer Ingelheim (Thai) Ltd.; Chavadej Chainavagul, QTC Group Ltd.; Patrick Both, Anantara Siam Bangkok Hotel; Andrew Djie, Schnellmedia Asia Co., Ltd.; Napat Jirawichairit, Techsource Systems (Thailand) Co., Ltd.

NEW MEMBER ORIENTATION PROGRAMME MEETING NO. 8

On 29 September 2016, GTCC hosted its latest New Member and New Representative Orientation at W Bangkok Hotel, at which it welcomed 15 new German and Thai member companies in various industries. The orientation provides the unique oppor tunity for

new GTCC members and representatives to learn about the Chamber’s services as well as to make important connections among the participants.

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40 MEMBERS’ CORNER

NEW GTCC MEMBERS up to 30 September 2016

German-Thai Chamber of Commerce warmly welcomes 22 new members!

Aditya Birla Chemicals (Thailand) Ltd. 888/167 16th floor, Mahatun Plaza Building, Ploenchit Road, Lumpini, Pathumwan, Bangkok 10330 Thailand Tel: +66 2 253 5031 Fax: +66 2 253 5030 ulfried.w-c@adityabirla.com www.adityabirlachemicals.com Activities Producer within the chemicals industry, producing epoxy system for coating, composite, civil engineering and electrical industry; incl. automotive, aerospace, wind energy and surface technology applications.

Chamber Representative Ulfried Wiegand and Jarunee Mokasuk

Albis Plastic (Far East) Ltd. Suite 812, Tower 1, The Gateway, 25 Canton Road, Kowloon Hong Kong Tel: +852 2373 4125 Fax: +852 2722 7393 info@albis.com www.albis.com Activities We are one of the global operating companies in distribution and compounding of thermoplastics and masterbatches. With 23 foreign subsidiaries, Hamburg-based company is represented in European countries as well as in North Africa, the Far East and North America. Production sites are located in Europe USA and Asia.

Chamber Representative Tharapat Chaisutthiroj and Daniel Soo

UPDATE 4/2016

Mr. Alexander Suess GTCC MEMBER 2016

128/52 Phaya Thai Plaza Building, 5th Floor, Phaya Thai Road, Ratchathewi, Bangkok, 10400 Thailand Tel: +66 97 0793660 alex.s@gogoprint.com www.gogoprint.com Activities Gogoprint (gogoprint.co.th) brings German web-2-print technology to the Thai market and offers printing services for marketing materials such as flyers, brochures, catalogues and business cards. Through strong process automation, Gogoprint can provide corporate clients the quality standards and the reliability of German printing houses.

ARBURG (Thailand) Co., Ltd. 59/4 Moo 16, Srinakarin Road, Bangkaew, Bangplee, Samutprakarn 10540 Thailand Tel: +66 2 349 4062 Fax: +66 2 349 4061 thailand@arburg.com www.arburg.com Activities Sales and service of injection moulding equipment and auxiliaries in Thailand Chamber Representative Ruben Sander and Ratree Boonsay

MEMBERS’ CORNER 41

BayWa r.e. (Thailand) Co., Ltd.

Euro Design Furniture Co., Ltd.

93/1 GPF Witthayu Towers, Room No.1702, 17th Floor Witthayu Road, Lumpini, Pathumwan 10330 Bangkok, Thailand Tel: +66 2 020 5750 Fax: +66 2 013 5399 info.solarasia@baywa-re.com www.baywa-re.com

78/5 Moo 3, Nonplalai, Banglamung, Chonburi 20150 Thailand Tel: +66 81 861 5380 Fax: +66 38 938 283 luc@euro-design-furniture.com www.euro-design-furniture.com

Activities BayWa r.e. is a fully-integrated solar player, offering development, consultancy, turnkey construction and investment solutions.

The Company is also a leading wholesale distributor of PV and biogas equipment.

BayWa r.e. is part of Germany-listed BayWa AG. Chamber Representative Papong Pramoj Na Ayutthaya and Daniel Gafke

CRM and Cloud Consulting Co., Ltd. 1054/8 New Petchaburi Road, Makkasan, Ratchatevee, Bangkok 10400 Thailand Tel: +66 2 655 3569 Fax: +66 2 254 7369 philipp@crm-c.com www.crm-c.com Activities Consultancy and Development Services for CRM Systems Chamber Representative Philipp Hacker and Chalermpol Srisuwan

Design Plus Build Co., Ltd. 670/410 Soi Khwan Pathana, Bangkok 10250, Thailand Tel: +66 2 640 5980 to 3 Fax: +66 2 640 5984 j.kaltenbach@d-b.co.th www.d-b.co.th Activities DESIGN & ENGINEERING: Factory Design to Thai Codes and Standards, Production Process Planning, Retrofitting & Interior Decoration, Construction Permit Application PROJECT MANAGEMENT: Full Client Representative, Programming, Contractor Procurement Management, Construction Supervision/Management Chamber Representative Juergen Kaltenbach

Activities Manufacture Custom-made/Made-to-order Built-in and Furniture Chamber Representative Luc Parietti and Jacques Lefebrve

German Motor Work Co., Ltd. (Audi Center Bangkok) 99 Thiamruammit Rd. Huaikhwang Huaikhwang, Bangkok 10310 Thailand Tel: +66 2 247 6777 Fax: +66 2 247 6555 tunyanun@audi.co.th Activities Import & Trade AUDI Car: Sales Audi Car, Spares-parts, Take Care of Aftersale service Chamber Representative Soravid Leenutaphong and Tunyanun Leenutaphong

GreenPath Private Limited Thuniya Building, 7th Floor, H. Boduthakurufanu Magu, 20066 Male' Rep of Maldives Tel: +960 333 3017 Fax: +960 333 3018 Sven.Michel@greenpath.com.mv www.greenpath.com.mv Activities Cleaning and sanitation solution to the hospitality industry, Importing of cleaning compounds from M/S Ecolab Chamber Representative Sven Michel

Hua Hin Marriott Resort & Spa 107/1 Phetkasem Road, Hua Hin, Prachuap Khiri Khan 77110 Thailand Tel: +66 32 904 666 Fax: +66 32 904 789 goetz.bauer@marriott.com www.huahinmarriott.com Activities Hotel Chamber Representative Goetz Bauer and Gina Sansoni

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42 MEMBERS’ CORNER

INOSDEX GmbH

Mövenpick Siam Hotel Pattaya

Elbestr. 12, 63071 Offenbach a.M., Germany Tel: +49 69 4810 4941 info@inosdex.de www.inosdex.de

55 Moo 2, Sukhumvit Road, Km 156.5, Na Jomtien, Sattahip, Chonburi 20250 Thailand Tel: +66 33 078 888 Fax: +66 33 078 777 hotel.pattaya@movenpick.com www.movenpick.com/pattaya

Activities Hard- and software development, test, validation and information technology services.

Chamber Representative Klaus Schuessler and Pentiya Butsabong

JWH Hightech Garden Limited Partnership 542, 542/1-2 Charoen Nakhon Road, Khlong Ton Sai, Khlong San, Bangkok 10600 Thailand Tel: +66 2 108 5881, +66 95 059 5620 jwh2015@outlook.co.th www.jwh3dprinting.com Activities JWH Hightech Garden offers you the world’wide best combination of ultra-modern 3D-Scan and Printdevices.

Specialized in making unique 3D-Figurines, prototypes, models and designer pieces.

All is blended into a beautiful garden atmosphere where you can relax at a cup coffee and get informations about 3D-Technologyproducts.

Chamber Representatives Wolfgang Hoffmann and Jittima Wongpramual

Mr. Kay Lorentz GTCC MEMBER 2016

STRATEGY & POLITICS – Management Consulting GmbH & Co. KG Pariser Platz 6A, D-10117 Berlin, Germany Tel: +66 82 341 0315 lorentz@strategyandpolitics.com www.strategyandpolitics.com Activities STRATEGY & POLITICS is a globally operating enterprise that opens up new, enriching markets and business opportunities to its clients, identifies Joint-Venture partners and finds suitable investors. Our far-reaching international network in the political and commercial arena is one of our key assets. We connect people and open doors.

UPDATE 4/2016

Activities Mövenpick Siam Hotel Pattaya offers guests 260 stylish rooms and suites overlooking Na Jomtien Beach and the soothing waters of the Gulf of Siam. The hotel’s 5-star accommodation options are complemented by a comprehensive range of facilities including four top class food and beverage outlets, a state-of-the-art spa, lagoon swimming pool and fully equipped fitness center.

Chamber Representative Marc Sittl and Jakub Piwowarski

PETKUS Asia Ltd. 65,42 Tower,10th Floor, Room 1007, Sukhumwit 42, Sukhumwitd Road, Pra Kanong, Klongtoey, Bangkok 10110 Thailand Tel: +66 2 712 3730 Fax: +66 2 712 2594 rmukem@petkusasia.com Activities To import, procure, sell install and commission machines, component, accessories and equipment to seed and grain-based food and feed applications and conditioning technologies.

Chamber Representative Dr. Thomas Knoblauch and Heinz Antonius Roggenbach

QTC Group Ltd. 42 Soi Ramkhamhaeng 187 Yaek 2, Minburi, 10510 Bangkok Thailand Tel: + 66 2 917 5888 qtc@qtc.co.th www.qtcgroup.net Activities MEP services (Electrical & Communication System, Air Condition & Ventilating System, Sanitary & Plumbing System, Fire Protection System) for large scale business Chamber Representative Thitiwat Ngurnnumchokethanarat and Chavadej Chainavagul

MEMBERS’ CORNER 43

Techsource Systems (Thailand) Co., Ltd. No.1 Glas Haus Building, 14th Floor, Suite 1401/2, Soi Sukhumvit 25, Sukhumvit Road, Kwang Klongtoeynue, Khet Wattana, Bangkok 10110 Thailand.

Tel: + 66 2 260 6080 to 1 Fax: +66 2 260 6077 salesandsupport@techsource-asia.com www.techsource-asia.com Activities TechSource Systems is the sole distributor in Southeast Asia for MathWorks, developer of the MATLAB® and Simulink®.

We provide businesses with a variety of the best tools and services to facilitate innovations. In the area of embedded systems for the automotive industry, we have established a partnership with ETAS. Chamber Representative Napat Jirawichairit and Likhit Saengaroon

Thai Switchboard and Metal Work Co., Ltd. 117/1 Moo 6 Soi Suksawad 78 Road, Bangchak, Phrapradaeng, Samut Prakan 10130 Thailand Tel: +66 2 817 5123 to 5 Fax: +66 2 817 5126 to 7 marketing@tamco.co.th www.tamco.co.th Activities Manufacturer of Switchboard and Metal works, Licensee of Siemens products, Distributor of SIEMENS parts, Wiring services, On-Site Installation services, Automation services, LV-MV switchgear, Main distribution board, Made-to-order enclosures, Trunking system Chamber Representative Waranya Pratumtin and Kunawut Junlanavech

TRUMPF Ltd. 89 AIA Capital Center 20th Floor, Unit #2016-2017, Ratchadapisek Road, Dindang, Bangkok 10400 Thailand Tel: +66 2 081 1417 Info@th.trumpf.com www.th.trumpf.com Activities The high-technology company TRUMPF provides manufacturing solutions in the fields of machine tools, lasers and electronics.

These are used in the manufacture of the most diverse products, from vehicles, building technology and mobile devices to state-of-the art power and data storage.

Chamber Representative Dr. Florian Zock and Tawiwat Reongpunyaroj

Viessmann Werke GmbH & Co. KG 9/983 Soi Suphaphong 3/2, Srinakarin Road, Nongbon, Pravet, Bangkok 10250 Thailand Tel: +66 2 330 8027 Fax: +66 2 330 8029 TchA@viessmann.com www.viessmann.com Activities Economical provision of steam, power, heating and cooling . The Viessmann comprehensive range stands for innovative and efficient technology at its best. From consultation and design concept right through to maintenance, attention remains focused on the complete lifecycle of the energy system.

Chamber Representative Andreas Teichmann and Hans Verhees

Viscofan Industria Navarra de Envolturas Celulosicas S.A 59/377 Ramkamhang 140, Sukapiban 3 Road, Sapansung, Bangkok 10240 Thailand Tel: +66 2 728 1305 to 7 Fax: +66 2 728 1308 vthailand@viscofan.com Activities Viscofan Thailand is a representative office of Viscofan, S.A., Spain, producing and supplying an ultimately complete range of artificial casings all around the globe for the sausage industry. Supporting South East Asia, as well as Australia, New Zealand, India and Sri Lanka from our Thai office.

Chamber Representative Herbert Huber

www.thailand.ahk.de

44 TRADE FAIRS

BAZAAR BERLIN 2016: AN EXOTIC AND BUSTLING MARKETPLACE 16-20 November 2016, Berlin Organised by Messe Berlin GmbH, BAZAAR BERLIN is Germany’s biggest international sales fair for handicrafts, design, natural products and Fair Trade goods. When this annual trade show opens its doors this year, from 16 to 20 November, the Ber lin Exhibition Grounds will once again turn into a sensual, exotic and bustling marketplace, where different cultures come together and interact. More than 500 manufacturers and retailers from more than 60 countries present their exotic merchandise and local products to almost 40,000 visitors.

The ideally-timed pre-Christmas event offers an opportunity to get inspired and purchase gifts from the wide range of unique, highquality products on display. BAZAAR BERLIN is organised by Messe Berlin GmbH and will take place from 16 to 20 November 2016.

The huge range of products includes handicrafts, jewellery, accessories, clothing, design products, home textiles, fair trade

products, organic and ecological products, natural cosmetics, wellness products, season’s products, decoration items and gifts, leather goods, handbags, shoes, small furniture, rugs, kilims, basketry, ceramics, glassware, porcelain, food, toys, touristic offers and much more…

The diversity of the Bazaar Berlin is reflected in its five main fields: World Market - unique items from around the world. The World Market section is an exotic shopping mall and a cultural marketplace where people come together and interact. Manufacturers and retailers inspire with their unique products such as African drums, fashion from South America, textiles from Asia, arts and crafts from Europe, jewellery from all over the world.

Natural Living - in harmony with nature. In the Natural Living hall everything revolves around physical and emotional wellbeing.

It’s the perfect place for ecological and sustainable products and services that promote health, relaxation and a slower

pace of life, such as organic food, natural cosmetics and textiles, Ayur veda and wellness products.

Art and Style - combining exclusivity and quality in perfect harmony. This section highlights exceptional designs. Artists and gallery owners exhibit their work alongside designers specialised in fashion, jewellery, home decor and interior design.

Winter at Home - festive atmosphere.

With its wide range of decorative and stylish items the theme-related Winter at Home hall is the perfect place to get in the mood for the upcoming holiday season.

The assor tment on display ranges from beautiful home accessories to decoration and gift ideas as well as delicious treats and Christmas specialties.

Fair Trade - certified fair products. The Fair Trade Market is the presentation platform for certified Fair Trade products. Exhibitors will meet visitors who are critical-thinking and conscious consumers. Natural materials and the quality wor kmanship are as important as a sustainable production and fair working conditions.

More details on BAZAAR BERLIN are available at www.bazaar-berlin.de/en/. For further information, please contact GTCC’s official representative for Messe Berlin GmbH for Thailand, Ms. Patamaporn Wasuwat at tel: +66 2 670 0600, ext: 4010.

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TRADE FAIRS 45

DOMOTEX 2017: WORLD’S FOREMOST CARPET AND FLOOR COVERING FAIR 14-17 January 2017, Hannover DOMOTEX 2017, which is the world’s leading trade fair for carpets and floor coverings, will be held from 14 to 17 January 2017 in Hannover, Germany. The event will again be all about innovations, new trends and new business.

DOMOTEX 2016 featured 1,441 exhibitors from 59 nations. It also achieved a year-onyear increase in visitor numbers, attracting 45,000 industry professionals from more than 100 nations. A total of 59 per cent of these decision-makers came from outside Germany. It is this strong international focus that makes DOMOTEX the perfect setting for exhibitors, enabling them to reach all key target segments in the retail, wholesale, skilled trades, interior design and architectural sectors in the space of just four days.

Visitors to DOMOTEX 2017 will be floored by an extensive array of new materials, colours and designs as they explore the rich and varied lifestyle options and modern interior design possibilities presented by the new rugs, textile and resilient floor coverings and parquet, wood and laminate products on display.

The most creative product innovations and design highlights will be on display at the next popular Innovations@DOMOTEX showcase. Innovations@DOMOTEX is a unique format that enables exhibitors to give their brand and their latest products added exposure at the fair.

DOMOTEX 2017 will place greater emphasis on cutting-edge flooring industry trends than ever before. The show will have a new speaking stage where young international designers will be able to unveil their ideas and creations for the floorscapes of tomorrow.

More details are available at www.domotex.de/. For exhibitor/visitor inquiries or more information, please contact GTCC’s official representative for Deutsche Messe in Thailand, Ms. Kamolchanok Nantaburom at tel: +66 2 670 0600, ext: 4004; or by e-mail at hannover@gtcc.org.

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46 TRADE FAIRS

BAU 2017: WORLD’S LEADING ARCHITECTURE EVENT 16-21 January 2017, München Some 2,000 exhibitors from more than 40 countries and more than 235,000 visitors from around the world are expected to attend BAU 2017, the world's leading trade fair for architecture, materials and systems, and the biggest and most important event in this sector.

Every two years, this event brings together market leaders from the sector to participate in a unique international display of competence, spanning all the construction trades. On display at BAU 2017, which will be held at the Messe München Exhibition Centre on 180,000 m2 of exhibition space – for years all the available space has been fully booked – will be architectural solutions, materials and systems for commercial and residential construction and interiors for new-build as well as renovation and modernisation.

BAU is also the world´s largest trade fair for architects and constr uction engineer s, attracting more than 60,000 design professionals. The exhibits at the fair are organised according to building materials as well as product and theme areas.

The broad-ranging spectrum covered at BAU 2017 will be tailored to all the key visitor target groups of interest to the building sector including:

UPDATE 4/2016

Planners - architects, interior designers, engineers, structural engineers, local and central government building authorities and energy consultants; Investors - housing associations, private and local authority developers, real-estate managers, fund managers, retailers/retail chains and facility managers.

Building trades - floorers, roofers, screed layers, facade fitters, window/glass-facade fitters, tilers, glaziers, installation/heating engineers, plumbers, landscape gardeners, painters/varnishers, bricklayers/concrete specialists, metalworkers/fitters, parquetfloorers, awnings/blinds fitters, carpenters, solar technology specialists, plasterers/stuccoers, dr y wallers, insulation fitters (thermal, sound) and joiners; Building retail/wholesale – builders’ merchants and other related retailers; Research and further education – universities, research institutes, master craftsmanship colleges and vocational/trade schools.

More details are available at http://bau-muenchen.com/. For more information, please contact GTCC’s official Messe München in Thailand representative, Ms. Kamolchanok Nantaburom at +66-(0)2-670-0600, ext. 4004, or by e-mail at muenchen@gtcc.org.

TRADE FAIRS 47

SPIELWARENMESSE 2017: BIGGEST INTERNATIONAL TOY INDUSTRY EVENT 1-6 February 2017, Nuremberg Spielwarenmesse is the world’s leading international fair for toys, hobbies and leisure.

It is the biggest, and most important annual gathering for these industries. Next year’s Spielwarenmesse will take place from 1 to 6 February 2017 for the sixty-eighth time.

Facts and figures prove that Spielwarenmesse is far ahead of its international competitors on all fronts. Each year, more than 2,800 exhibitors from almost 70 nations come together in Nuremberg where they present around 75,000 new products, which is much more than can be found at any other specialist toy fair, to nearly 71,000 visitors from more than 120 countries.

Covering an area of 170,000 m2, 12 product segments will be on display in 18 halls at Spielwarenmesse 2017. They include:

Model construction, hobbies; Model railways and accessories; Technical toys, educational toys and action toys; Dolls and soft toys; Wooden toys and craftwork; Games, books, learning and experimenting, and multimedia; Lifestyle articles; Festive articles, carnival items and fireworks; Sports, leisure and outdoor products; Baby and infant articles; Multi-product group.

In order to help both exhibitors and visitors be well-prepared for Spielwarenmesse 2017, on 8 November 2016 there will be a press conference on the topic of “Spielwarenmesse Dialogue Tour to Thailand”. Organized jointly

by GTCC and Spielwarenmesse eG, the

conference will be an excellent opportunity for exhibitors, toy professionals and industry representatives, including toy associations, to inform the press about the key themes, ser vice, events and other information on Spielwarenmesse 2017.

More details about Spielwarenmesse 2017 can be found online at www.spielwarenmesse.de.

For additional information and inquiries, please contact GTCC’s official representative for Spielwarenmesse in Thailand, Ms. Chonlagorn Loypetch at tel: +66 2 670 0600, ext. 4006, or by e-mail at chonlagorn@gtcc.org.

www.thailand.ahk.de

48 TRADE FAIRS

ACREX INDIA 2017: SOUTH ASIA’S LARGEST EXHIBITION ON REFRIGERATION, AIR-CONDITIONING, VENTILATION AND INTELLIGENT BUILDING 23-25 February 2017, IEML, Greater Noida, Delhi

ACREX is the sister show of renowned CHILLVENTA from Germany. It is the biggest and most dynamic global platform in South Asia in terms of refrigeration, air-conditioning, ventilation and intelligent buildings. The focus will not be limited to HVAC&R, as the exhibition will also feature diverse building engineering services that include electrical and plumbing services, building automation and the ever-growing cold chain industry.

The eighteenth ACREX India event, scheduled to be held from 23 to 25 February 2017, will be organised at the country’s leading world-class exhibition venue, IEML. Mr. Ashish Rakheja, Chairman, ACREX India 2017, envisions the creation of history with the setting of new benchmarks for organising exhibitions. He and his team aim to set up 30,000 m2 of exhibition displays, with 500 exhibitors and 50,000-plus business visitors to the show.

The alliance comprises the proposed following events to be conducted at the same venue coinciding with ACREX: ACREX India, covering HVAC&R, refrigeration and building automation systems; ISH India, powered by IPA, showcasing plumbing systems; Fire & Security India Expo (FSIE), previewing fire safety and security solutions; FENSTERBAU FRONTALE INDIA (FFI) focusing on window, door and façade technology; Glasspro India, an international exhibition for flat-glass processing and products.

For more information and exhibitor/visitor inquiries please contact GTCC’s official representative for NürnbergMesse, Mr. Nupat Khusribanchong, at tel: +66 2 670 0600, ext. 3003, or by e-mail at nuernberg@gtcc.org.

UPDATE 4/2016

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