FROM THE EDITOR Dear readers, We are all facing unprecedented challenges during the time of the covid-19 pandemic. The rapid contagion of the coronavirus has generated a wide range of serious impacts on economies, businesses and individuals worldwide, such as economic downturns, lockdowns of economies, supply and demand disruptions. We have no choice but must adapt to the ‘New Normal’ life. On the positive side, the covid-19 outbreak has given rise to a new kind of lockdown economy which has accelerated Thailand’s realisation of a digital economy. According to the Bangkok Post, even low-tech users are gradually adopting technologies and innovations, mainly in food delivery, e-commerce, online banking and virtual meetings. This has also contributed to a larger market for digital businesses due to increased online penetration. Thailand aims to be the digital hub of ASEAN with the continuous development of its prosperous digital sector. The Digital Economy Promotion Agency (DEPA) started building infrastructure of “Thailand Digital Valley” inside the Digital Park Thailand in the Eastern Economic Corridor (EEC) last year, to enhance innovation and growth for targeted industries. The Centre of Digital Innovation Growth in AR/VR/XR was additionally established to serve as a research and development and training centre to align Thailand’s digital workforce with the current and future needs. This year’s launch of 5G technology in Thailand elevates its digital development to the next level par ticularly with the growing demand for vir tual activities as the covid-19 outbreak transforms most physical activities into virtual ones that need ultra-fast connections. According to the Minister of Digital Economy and Society, Buddhipongse Punnakanta, 5G technology has become a major vessel in the digital infrastructure for Thailand’s recovery and reshaping the country to lead the ASEAN region through a collaboration of public and private sectors. Currently, 5G operators such as AIS, True and dtac are testing the technology for businesses and industries. For example, AIS has co-operated with industrial groups such as the WHA Group for testing the 5G Smart City project, while True conducted testing on controlling industrial robots, drones and smar t buses in the EEC. Dtac is testing its 5G services in different industries with partners under non-disclosure agreements. Now businesses are slowly getting back on track again. GTCC and our member companies will continue to stand together in our strong commitment to contributing to Thailand’s economic recovery as #PartnerInThailand. I trust you will enjoy an interesting and informative read.
Dr. Roland Wein
UPDATE is published quarterly by the German-Thai Chamber of Commerce (GTCC) and distributed through an electronic platform to members and qualified non-members in Thailand and abroad. It is also available on our website: thailand.ahk.de/en/publications. Any opinions expressed in articles in this e-magazine do not necessarily reflect the views of the Chamber. UPDATE welcomes story and photo contributions from members and non-members alike. Articles may be reproduced with acknowledgement, except for those taken from other sources. For inquiries, please contact: communications@gtcc.org.
Publisher/Editor-in-Chief: Dr. Roland Wein Editor & Communications Director: Chadaphan Maliphan Design & Layout: Sorapol Liengboonlertchai Sub-Editor: Tony Oliver
CONTENTS
TELECOM & DIGITAL ECONOMY
GTDEE INSIGHT
04 The 5G era expected to bring huge economic
28 Introduction of the PAL Final Examination 29 Tenth Vocational Education Committee Meeting 31 AdA International – Train the Trainer 2020
gains for Thailand
06 5G set to serve Thailand’s industrial segment to
control operations
08 Supporting Thailand in the ‘New Normal’
through 5G
10 Coronavirus pushes digital health 12 Digital contracts and e-signatures: Things to
consider before clicking “I agree”
14 Covid-19, change and digital adoption in the
‘New Normal’
16 Digital Economy Promotion Agency
Collaborations and partnerships
18 Interview: integrationWorks Asia
SPECIAL REPORT 20 Board of Investment approves steps to ease
COVID-19 impact
CHAMBER ACTIVITIES 22 24 25 25
Virtual webinars Virtual round tables and forum Virtual conference Virtual networking events
(Basic Version)
BUSINESS BRIEFS 34 Häfele opens new warehouse extension at
Bangna-Trad
35 Boehringer Ingelheim (Thai) contributes to fight
against covid-19
MEMBERS’ CORNER 36 New GTCC Members
TRADE FAIRS 38 39 40 41 42
IFA 2020 Insights-X Online PTC ASIA 2020 automatica 2020 EuroBLECH 2020
04 TELECOM & DIGITAL ECONOMY
The 5G era expected to bring huge economic gains for Thailand Chadaphan Maliphan
As the world turns digital, the fifth-generation (5G) era is considered a global phenomenon of the future which will create tremendous economic benefits for Thailand in various industries. With as much as 100 times the speed of current wireless networks, together with significantly reduced latency and high accuracy, 5G not only helps to improve the efficiency of telecommunications such as mobile phones, it will also help to realise Industry 4.0 in Thailand. There will be plenty of business opportunities with the 5G technology, the Internet of Things (IoT) and artificial intelligence (AI), to create new products and services that will drive economic growth and job creation for decades to come. “Thailand’s 5G technology is expected to help drive the economy by at least 177 billion baht this year, accounting for 1.02 per cent of the country’s GDP,” according to Mr. Takorn Tantasith, former Secretar y-General of Thailand’s National Broadcasting and Telecommunications Commission (NBTC), which is the government’s frequency allocation unit. He predicted that the value of the contribution to the Thai economy would be
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doubled in 2021, to 332 billion baht, and that it could rise fur ther to 476 billion baht in 2022.
Thailand’s 5G Development Thailand committed to developing the telecom infrastructure to enable the wide adoption of 5G wireless systems by 2020. The NBTC was assigned by the government in 2018 to facilitate the necessary infrastructure to achieve the goal of smart digital economy development under Thailand 4.0. After the two-year preparation for adopting 5G, the NBTC conducted the bidding for frequency allocation for mobile phone businesses, such as the 700 megahertz (MHz), 1800MHz, 2600MHz and 26GHz spectrum, on 16 February 2020. Three major mobile operators — Advanced Info Ser vice or AIS (owned by SingTel), Total Access Communication or dtac (owned by Norway’s Telenor Group), True Corp. (partly owned by China Mobile) and two State telecom enterprises CAT and TOT — bid a combined 100 billion baht at the auction. AIS was the biggest winner with 23 licences.
On the low-band 700 MHz spectrum, CAT won two licences, while AIS took one licence. A total of 19 Licenses for the mid-band 2600-MHz spectrum were taken by AIS and True, which won 10 and 9 licences, respectively. For the high-band 26GHz range divided into 26 licences, only dtac took part in this auction section and won two licences. AIS won the majority of 12, while True got eight and TOT won four of the remaining licences. The licence winner s must use the four spectrum ranges only for 5G networks. With the payment incentives provided, they must also develop the 5G network in the Eastern Economic Corridor (EEC) project in order to cover about 50 per cent of the area within one year of the licences being awarded. In addition, they must cover 50 per cent of the population in smar t city zones within four years.
5G testing centres in educational institutions The NBTC further funded a project to set up a centre at Chulalongkorn University (CU) for testing 5G wireless telecommunications
TELECOM & DIGITAL ECONOMY 05
“ [T]he most appropriate time for 5G adoption in Thailand would be late 2021, as use cases need some time to develop.” services. According to Prof. Watit Benjapolakul at the university’s Depar tment of Electrical Engineering, 5G operators AIS, True, dtac and TOT/CAT Telecom as well as telecom equipment manufacturer s such as Intel, Nokia, Ericsson and Huawei, plus Toyota have joined the centre in connection with the development of auto vehicles.
co-operated with AIS in developing smar t robots with 5G technology to monitor and take care of covid-19 patients and related cases. The two telecom operators have also introduced their 5G networks countrywide to support the growing demand for virtual activities such as meetings, shopping and education.
In addition, the NBTC signed a technical co-operation to establish a 5G testing centre together with Chiang Mai University (CMU), Khon Kaen University (KKU) and Prince of Songkhla University (PSU), to prepare and suppor t 5G activities in different regions throughout the country. KKU is set to test 5G in the field of smart agriculture in order to control agricultural production precisely, while CMU is focusing on testing 5G for the development of data management systems and robots to monitor the environment and emergencies (e.g., the high level of PM2.5) as well as drone control in fire suppression efforts.
5G use cases in businesses and industrial sectors
At Kasetsart University’s Sri Racha Campus in the EEC, there is a testing centre called “5G Testbed@Sriracha”. Thailand’s Ministry of Digital Economy and Society has signed an agreement with 40 alliances from the public and private sectors, including Huawei Technologies (Thailand) and True, for 5G use case testing at the centre on controlling industrial robots, drones and smart buses.
Covid-19: A driving force for 5G The covid-19 pandemic has become a key accelerator of digital transformation in Thailand, as it demands social distancing and transforms most physical activities into virtual ones that need ultra-fast connections. Telcom operators have been increasing the adoption of 5G networks because of the coronavirus. AIS and True have launched 5G networks in hospitals across Thailand to support medical personnel who are fighting against covid-19 infections. Chulalongkorn University also
Use cases will identify system functionality. Mr. Takorn Tantasith explained that the most appropriate time for 5G adoption in Thailand would be late 2021, as use cases need some time to develop. Following the application of 5G by the telecom operators for a few months, most of the 5G use cases are in the healthcare sector. For example, in late June 2020, the NBTC joined with Siriraj Hospital and Huawei Technologies in introducing the use of 5G-powered unmanned vehicles to deliver medical supplies within the hospital. Similarly, a smart ambulances project was launched in collaboration between True and Nopparat Rajathanee Hospital. To increase use cases in other areas, the NBTC signed a deal with the Department of Airports to support 5G technology provided by AIS and True for its regional airports; Krabi airport is serving as a pilot project. The NBTC also endorsed an experiment that is claimed to be Thailand’s first Industrial use case by the Siam Cement Group (SCG) in collaboration with AIS and Prince of Songkhla University. The experiment involves the use of 5G
technology in operating an unmanned forklift at the SCG plant in Saraburi, controlled by SCG headquarters in Bangkok. Launching the 5G service in Thailand in late February 2020, AIS has co-invested in the U-Tapao Airport Development Project and Eastern Aviation City and started testing the 5G Smart Airport project. It is working with the Por t Authority of Thailand on testing 5G in the Laem Chabang Por t area, and with Hutchison Ports Thailand on remotely controlling the ports container cranes. The operator has also co-operated with industrial estate groups such as WHA Group for testing the 5G Smart City project. True recently launched its 5G energy-saving services, while organising several roadshows to showcase its 5G technology countrywide with free 5G offers. True has also announced its focus on online education. Meanwhile, dtac is testing a 5G wireless broadband service on its 26GHz band. It is undergoing three use cases in different industries with partners under non-disclosure agreements. Contact details: Chadaphan Maliphan Publications and Communications Manager Tel: +66 2 055 0623 chadaphan@gtcc.org
A 5G-powered unmanned vehicle at Siriraj Hospital
Sources: AIS: http://investor.ais.co.th/news.html/id/785523/group/newsroom_press Bangkok Post: https://www.bangkokpost.com/business/1480493/nbtc-ordered-to-set-up-5g-by-2020, https://www.bangkokpost.com/tech/1783509/feb-16-date-for-5g-bids, https://www.bangkokpost.com/tech/1941232/ais-looks-to-leverage-5g-network-in-eec and https://www.bangkokpost.com/tech/1864284/5g-is-about-to-be-real Positioning Magazine: https://positioningmag.com/1286086 South China Morning Post: https://www.scmp.com/tech/big-tech/article/3050909/thailand-raises-us32-billion5g-license-auction-ahead-commercial-roll Thansettakij: https://www.thansettakij.com/content/421868
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06 TELECOM & DIGITAL ECONOMY
5G set to serve Thailand’s industrial segment to control operations Jareeporn Jarukornsakul
5G is the fifth generation technology standard for cellular networks which has become a trending topic at the moment. According to the Global System for Mobile Communications Association (GSMA), 5G offers a download speed of 1-10 Gbps, substantially improving the mobile internet experience as the current average home broadband internet can deliver only 10-100 Mbps. When compared the 5G technology with its predecessors, 5G is not only much faster, but it also provides more stable and secure connection. Because smart connections lie at the heart of Industry 4.0 transformation, industries of the future will require a robust interconnection between devices, machines, and IT systems as well as the widespread adoption of wireless communication technology. Examples of emerging digital trends include the application of industrial robot and automated warehouse, the use of drones and sensor devices for smart farming, and the pioneer of autonomous vehicles. Moreover, thanks to the proliferation of machine learning and Big Data, healthcare industry is now able to offer advanced drugs and medical equipments as well as to provide more accurate diagnosis and treatment solutions.
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TELECOM & DIGITAL ECONOMY 07
Possessing both speed and reliability, 5G has the potential to enable fundamentally new applications, industries, and business models via unprecedented use cases that require high data-rate instantaneous communications, low latency, and massive connectivity. The applications of this next-generation network, unlike 3G and 4G, will therefore, not be limited to the consumer market, but can extend to serve the industrial segment, both small companies and large conglomerates that want to optimize their operations and manufacturing processes by using digital technology. For example, under a smar t factory concept that allows factory workers to control the operations both on-site and remotely, IoT devices, industrial robots, and automated platform are steadily connected via 5G and the Cloud. The development of 5G infrastructure inevitably requires additional investment since many elements of 5G technology are built on top of the existing 4G network. As a result, the investment will likely be worthwhile in industrial zones or big cities where stable network infrastructure and demand already exist. Designated to become a world-classeconomic zone for new S-curve industries, the Eastern Economic Corridor
“ WHA has signed MOUs with leading telecom operators including AIS, True Corp., DTAC, and CAT to conduct 5G network and frequency planning within all WHA Group’s industrial estates situated in EEC provinces.” (EEC) is therefore perfect location where 5G and IoT provide a wealth of data allowing business enterprises to gain insights into their operations like never before. Firms will be able to operate and make key decisions driven by data, paving the way for cost savings, better customer experience, and long term growth. Located in EEC areas, WHA industrial estates recently received a 5G Sandbox license to explore and develop 5G solutions within assigned areas. To drive the initiative forward, WHA has signed MOUs with leading telecom operators including AIS, True Corp., DTAC, and CAT to conduct 5G network and frequency planning within all WHA Group’s industrial estates situated in EEC provinces. This collaboration will be a significant step to continue WHA Group’s leadership position in industrial development business by offering the most up-to-date infrastructure that can bring in operational efficiencies to all customers. The successful implementation of 5G within EEC’s industrial zone will be a key to national development of 5G technology that not only enhances Thailand’s industrial and service sectors but also increases the country’s telecommunication competitiveness to match with other technologically-advanced countries such as the US, South Korea, Japan, and China, where 5G is already offered widely.
Ms. Jareeporn Jarukornsakul Chairman and Group CEO Contact details: Corporate Marketing Team WHA Corporation PCL. marketing@wha-group.com www.wha-group.com
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08 TELECOM & DIGITAL ECONOMY
Supporting Thailand in the ‘New Normal’ through 5G Rajiv Bawa
In this ‘New Normal’,Total Access Communication Plc (dtac) strongly believes its responsibilities are more important to Thai society than ever before — as are the company’s responsibilities. In fact, dtac understands the support that its customers need even more clearly, and that it must respond to those needs more quickly and efficiently. That means delivering experiences that are consistently excellent. It is clear that 5G will be critical to achieving these goals, and dtac remains fully committed to unlocking the benefits for Thai society. In 2020, the company’s objective is to both launch 5G at select locations and triple its network capacity for all users. This will be achieved by rolling out massive multiple-input and multiple-output (MIMO) solutions at high-traffic locations nationwide, while also continuing to expand and densify coverage. Despite the formidable challenges created by COVID-19, dtac has responded quickly and effectively. The company says that it has the necessary hear t, imagination and on-the-field execution needed to achieve that goal; therefore, now is the time to rethink how it will operate and use technology to thrive in the new normal.
Empowering businesses According to Mr. Rajiv Bawa, Chief Executive Officer, at dtac, said “the company is committed to empowering businesses and driving growth through three key principles — trust, simplicity and honesty. To overcome business challenges and achieve their business goals in this challenging time, we’ve been developing a wide range of solutions that help businesses cope with the ‘New Normal.”
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The company is now offering a vir tual network solution for businesses that is faster and more secure than existing hardware and VPN offers — dtac Business SmartConnect, powered by NetFoundry, operates under a novel model dubbed, “Network as a Service (Naas)”. According to dtac, it is ideally suited for the post-COVID-19 world, as it allows employees and businesses to reliably and easily connect to cloud, boosting their performance and efficiency. This new ser vice can connect distributed applications in any cloud, on any device and anywhere.
Businesses in the ‘New Normal’ In fact, dtac is Thailand’s first and the only connectivity provider to a cloud-native, highly-secured and performant option that requires no hardware and without the need for outmoded networking methods such as VPNs.
TELECOM & DIGITAL ECONOMY 09
Data are key to businesses in an era of rapid change. All cloud networks enable businesses to access and manage their data from anywhere in world — but dtac says the extra stress on networks can lead to safety and reliability issues. With SmartConnect, data access is simpler and more secured.
“ Data are key to businesses in an era of rapid change.” New services that meet the new way of working According to dtac, it has found that business owners are looking for solutions that meet their needs of rapid change in the business environment, such as instant and worry-free access to their data at all times. The solution is cloud applications, which require a new type of networking — cloud-native, application specific and agile by design — which cannot be achieved with existing hardware and VPN solutions.
fabric, which costs less and takes less time than traditional solutions; 6. The components within the NetFoundry orchestration console were designed to make building and augmenting AppWANs between cloud provider s easy and seamless; 7. NetFoundry’s platform brings flexibility and agility to networking, with the ability to make changes on-the-fly, establish policies driven by identity, context and application needs as well as easily interconnect many virtual networks within cloud providers as an alternative to transitive routing; 8. Short deployment time.
Mr. Bawa says the eight reasons for choosing Business SmartConnect by NetFoundry, include: 1. A highly-secured data environment with five layers of military-grade security equivalent to the standards in place at the United States Depar tment of Defense, called Zero Trust Dark Network; 2. Between 40 per cent and 80 per cent cost savings compared with traditional methods; 3. The availability of NetFoundry in all major cloud marketplaces such as AWS, Azure, Google Cloud and Ali Cloud; 4. A better experience with eight- to ten-fold faster speeds compared to conventional solutions. 5. Users can connect to cloud-based data anywhere in the world, optimizing algorithms to pick the best paths across Business SmartConnect by NetFoundry’s global Internet overlay
Rajiv Bawa Chief Executive Officer Contact details: Varimon Samakoses Tel: +66 82 696 9644 varimon.samakoses@dtac.co.th www.dtac.co.th/business/products/ smartconnect
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10 TELECOM & DIGITAL ECONOMY
Coronavirus pushes digital health Thomas Hundt
The healthcare sector in Thailand is investing in E-health due to the Covid-19 pandemic. Digital technologies are becoming more popular. Telemedicine is enjoying an upswing and the Covid-19 crisis is boosting network expansion and robotics in hospitals. However, the legal framework and co-ordination still needs to be upgraded.
Thailand in a transitional phase of Digitalization The Thai health service is still labor-intensive in many areas. Some small and middle-sized health facilities still manually administrate diagnoses, treatment and invoices. Public and the private institutions have initiated and implemented various digital projects as well as programs, but independently of each other. Therefore, electronic systems are not sufficiently interlinked. The health information system also lacks specialists who can program and implement complex applications. However, the technical basis for E-health applications already exist, such as the rapid spread of smartphones, fast Internet and data collection via identity cards.
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Basic data for digital health applications in Thailand Population size (2019)
69.6 million
Number of doctors per 1.000 inhabitants (2017)
0.81
Number of hospital beds per 1,000 inhabitants (2018) Health expenditure per capita (2017)
2.25 US$ 224
Households with Internet access (2018)
68 %
Mobile phone users per 100 inhabitants (2018)
89
Sources: United Nations Population Division; World Bank; Thai Ministry of Public Health; and the Thai National Statistical Office.
Digital network will be improved Thailand’s Ministry of Health aims to bring the medical sector up to world-class level. In 2017 it issued an E-health strategy paper that outlines a roadmap on how to realise a digital breakthrough by 2026. In this regard, for example, the departments of the Ministry should develop a regulatory framework. Business sector representatives have complained that no legal basis has been introduced for telemedicine yet. Online consultations still operate in a legal vacuum. The Medical Council of Thailand is currently also working on corresponding regulations and the Thai Health Information Standards Development Centre is responsible for the interoperability and standardisation of digital health information. The E-Health plan states that the same standard can link health care services with digital technology without separating public and private sectors.
TELECOM & DIGITAL ECONOMY 11
IT systems to be standardised In 2019 the Ministr y of Health and CAT Telecom signed a letter of intent to develop a national digital health platform with a uniform technological standard. Initially, the public health system will exchange data via this platform. The pilot phase is intended to begin in 2020. After that, private hospitals and clinics can connect their systems with the database. The Ministry of Health plans to develop the Samut Prakarn State Hospital, south of Bangkok, as a digital flagship project, which will then act as the role model for other public hospitals. In May 2019 Samut Prakarn Hospital signed a declaration of intent in co-operation with the artificial intelligence consultancy firm Botnoi and with Krungthai Bank, that foresees smart, automated IT-based solutions for the enrolment of patients, diagnoses and settlement of payments. In addition, Thailand’s oldest hospital, Siriraj Hospital, develops new smart solutions. The “Siriraj 4.0 Hospital” will be entirely digital in the future. The project’s co-operation partners include Huawei of China. The Samitivej Hospital corporation, which belongs to Thailand’s largest healthcare group, Bangkok Dusit Medical Services (BDMS),
“ Telemedicine is enjoying an upswing and the Covid-19 crisis is boosting network expansion and robotics in hospitals.” developed a virtual hospital in 2017. By visiting the website and using the app, SAMITIVEJ PLUS, customers can seek medical advice via video, order medicinal products to be sent to their homes or arrange appointments for blood samples to be taken. In September 2019, BDMS also signed an agreement with the Chinese platform Ping An (Good Doctor). One of the online service objectives is to reach out to Chinese patients and to promote medical treatments in one of the 46 BDMS hospitals in Thailand. The Bangkok Chain Hospital PCL, which belongs to the BDMS group, also promotes their electronic health record system, computerised aid for therapies as well as automated processes.
Boost for telemedicine Doctor Raksa is the biggest platform for telemedicine and has repor ted a rapid increase in demand during Covid-19. With its app and website, which was developed in 2016, Doctor Raksa links more than 400,000
registered clients with about 600 doctors. The platform also offers an online pharmacy. The second biggest health-care group, Bumrungrad International, co-operates with Doctor Raksa. Together, they have developed the Bumrungrad Anywhere app. Some smaller hospitals are developing apps in co-operation with IT companies as well. Their apps help patients to book appointments online. The Ministry of Public Health and the National Broadcasting and Telecommunications Commission (NBTC) equip, integrate and promote the use of digital technologies for telemedicine in local hospitals and clinics.
Corona drives network expansions and robotics projects In April 2020, the telecommunications company Advanced Info Ser vices (AIS) announced that it will accelerate the expansion of its 5G networks and use of robots in the health-care sector. AIS robots have been delivered to Chulalongkorn Univer sity Hospital as well as Sir ir aj and Rajavithi Hospitals. Fur ther more , Chulalongkorn University has developed its own robot together with the companies Obodroid and HG Robotics, which can deliver medicine and food to patients. The AIS 5G networks was expected to be available in 130 Hospitals in Bangkok and eight hospitals in some other provinces of the country by the end of April 2020. AIS supports also the development of artificial intelligence using its 5G network for CT scans. Contact details: Thomas Hundt Director Thailand, Cambodia, Myanmar, Laos GERMANY TRADE & INVEST www.gtai.com
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12 TELECOM & DIGITAL ECONOMY
Digital contracts and e-signatures: Things to consider before clicking “I agree” Siranya Rhuvattana
During the past few months amid COVID-19, we have witnessed drastic business models changing, more adoption of remote working programs as well as increased use of technology, both for customer services improvement and for managing organizational changes. These conditions have given rise to growth in online transactions and greater demand for electronic execution of legal documents. There are a few things to consider, such as those listed below, before an authorised director or other authorised person in an organisation takes action via electronic means.
Do Thai laws recognise e-contracts and e-signatures? Yes. The Electronic Transactions Act B.E. 2544 (2001) (“ETA”) recognises digital contracts and e-signatures. Parties can execute a contract, give consent, make an offer, accept an offer, and send a notice in an electronic form. The legal effect of these electronic transactions cannot be denied, if the requirements under the law are met.
What is an e-signature? E-signatures can be a letter, character, number, sound or any other symbol created in electronic form and affixed to electronic data. The purpose of e-signatures is to establish the link between a person and the electronic data, and to show that the signatory approves the electronic
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information which has the e-signature. Samples of general e-signatures include use of a one-time password (OTP), biometric data such as finger prints, initials at the end of an email, and a scanned wet signature attached to a document. Taking an action via an electronic method could also be deemed as entering an e-signature, whether it be by sending an email confirmation of purchase orders, clicking the agree button to terms of services, or double clicking the mobile phone button for an online purchase. Supreme Cour t decision No. 8089/2556 ruled that the defendant’s use of the card and entering the 4-digit personal password to withdraw cash was regarded as entering the defendant’s e-signature. Therefore, such acts could be used as evidence for loan transactions.
Creating a valid e-signature under the law A valid e-signature must comply with the methods required under the ETA. For general e-signatures, the method used must be capable of identifying the signatory and the
TELECOM & DIGITAL ECONOMY 13
signatory’s intention as to the electronic content (e.g., the signator y accepts and agrees to it). The method should be reliably appropriate for the purpose for which the electronic data was generated or sent. That said, it is possible to prove that the e-signature is valid with other circumstantial evidence. In the Supreme Court’s decision No. 6757/2560, the plaintiff sent a message to the defendant via Facebook stating that the defendant did not have to pay the loan. The Supreme Court found that sending messages via Facebook would display the sender’s name and the plaintiff also admitted that he had sent the messages to the defendant. For these reasons, conversation messages in Facebook could be heard as evidence of debt release according to the Thai Civil and Commercial Code, and the defendant would not be liable to paying the debt to the plaintiff. Depending on the types of transactions and the parties’ choice, the parties may opt for a trustwor thy e-signature, using technology that meets the required trustworthiness criteria under the ETA. If the requirements are met, the parties would not need to prove the validity of the e-signature. To meet the trustworthiness criteria, the data used to create the e-signature have to solely be linked to the signatory and under the signatory’s sole control, and any changes to the e-signature or the content endorsed by the e-signature has to be detectable. Use of Public Key Infrastructure digital signatures are one example of a trustworthy e-signature. In addition, parties may also use Public Key Infrastructure with a cer tificate issued by a certificate service provider to verify the connection between the signatory and the data used to create the e-signature.
What types of documents can be executed electronically?
“ The Electronic Transactions Act B.E. 2544 (2001) (“ETA”) recognises digital contracts and e-signatures. Parties can execute a contract, give consent, make an offer, accept an offer, and send a notice in an electronic form.” agreements, non-disclosure agreements and privacy notices to employees).
What types of documents cannot be executed electronically? Transactions related to family and succession cannot be executed electronically under the ETA. Wet signatures and registrations are required for some types of transactions – normally transactions for real estate such as a contract of a sale of immovable proper ty, and legal documents which require legal formality, such as mor tgages and lease agreements of immovable property for more than three years. It is prudent to always review rules and regulations if an e-signature is acceptable for filing the documents with government authorities, although cer tain government departments – such as the Department of Business Development, the Ministr y of Commerce, the Revenue Depar tment, and the Court of Justice – have accommodated certain e-services and e-filings.
Can a director sign an e-contract on behalf of a company? Yes. However, care should be taken when a company’s seal is required. To validly affix the company’s seal, the same requirements and methods as those used for creating a valid
e-signature must be met. In addition, similar to wet signatures, where the authorised directors or authorised persons sign a document on behalf of the company, evidence should be present and retained to show the signatory’s identity and scope of authorization (e.g., power of attorney). The Electronic Transactions Development A ge nc y als o re c o mme nd e d in t he Recommendation on ICT Standard for Electronic Transactions re: Electronic Signature Guidelines that if there is more than one signator y in the same document, all e-signatures should be made in a similar type and form so that the evidence of e-signatures can be retained in the same direction. Never theless, the ETA and the Guidelines are both silent as to whether, in the case where more than one e-signature is required, the e-signatures could be signed in different and separate counterparts or that they must be sequentially applied to a single document.
Contact details: Siranya Rhuvattana Partner, IPTech Baker McKenzie Tel: +66 2 666 2824, ext. 4950 siranya.rhuvattana@bakermckenzie.com https://www.bakermckenzie.com/en
E-signatures can generally be used to effectuate contracts and various types of other documents, including commercial agreements (such as sales and purchase agreements, purchase order s, invoices, distr ibution agreements and ser vices agreements), consumer agreements, including software licences (EULA), warranties, aftersales service agreements), and employmentrelated documents (such as employment
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14 TELECOM & DIGITAL ECONOMY
Covid-19, change and digital adoption in the ‘New Normal’ TRENDS Digital
Covid-19 has been a reality check for many of us, despite accelerating technology advancements and digitalization in the past decade. It has also made it very apparent at large that we have a gap between the speed of innovation and our ability to adapt it into our businesses.
“low-hanging fruit” opportunities as well as mid- to long-term gains to be made. The former is something that many corporations are aware of but to date have lacked addressing, while the latter will require a calm but focused approach on rediscovery and shedding of legacy structures.
We have to shift gears, aggressively pursue fresh thinking and become first movers to contribute to the recovery of our economies. The World Bank ‘has stated that in two years Thailand’s economy is expected to have recovered to pre-covid-19 GDP levels, but there are things we can do now to increase the pace and build long-term resilience and growth via the right technology, processes and workforce culture. In many cases, it enables better strategy and a measurable positive impact on the economic outlook of organizations that fully adopt it.
Some B2C companies with pre-existing digital economy elements have doubled-down on e-commerce effor ts, while others have used digital channels to identify pockets of opportunities in untapped market segments.
The new normal has laid bare the liabilities of past days and how it is our responsibility to customers, partners and our teams to reinvent ourselves as we come out of this global crisis.
How do we make the best of this situation? As the landscape is reshuffled, there are
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In a study conducted by McKinsey, 65 per cent of B2B companies that adapted their traditional sales models towards digital, remote and self-service tools saw equal or more efficiency. Of those companies, 80 per cent of respondents also declared they would sustain the changes for 12 months or longer. Embracing these long-term changes is an investment that can pay off now and in the future.
Trends and opportunities to get out of the crisis First movers are adopting an agile and par tner ship mindset, integrating and leveraging emerging technology to create
new customer and workforce experiences across touchpoints. Ever since the covid-19 outbreak, even low-tech users are “gradually adopting technologies and innovations, mainly in food delivery, e-commerce, online banking and even virtual experiences” (Bangkok Post). This has also contributed to a larger addressable market due to increased online penetration. With the shift toward digital work there’s friction to be expected due to transparency and frequent communication requirements. At this time, it is imperative to set clear direction, but offer enough elasticity and understanding to enable long-term growth in this new workplace model. But how do you obtain this exactly? Value stream management is the answer; that is, changing work mindset and perspective from an “I-did-my-job” to “the-value-is realised.” This is true in any work environment, but even more significant in a remote-work and digital environment where measurement of micro and macro perspectives is possible at any time of day by the means of business intelligence dashboards powered by artificial Intelligence. As recent lockdowns have restricted traversal
TELECOM & DIGITAL ECONOMY 15
of the public, companies need to explore a healthy mix of omni-channel digital journeys. Even when retailing activates recovery plans it is critical to accommodate online-to-offline and vice-versa experiences. A shopper may view a product in a shop, review it on YouTube and later purchase via a partner e-commerce platform. Convenience is the new currency and no single channel will fill the users requirements at any stage of their journey. According to Bain & Company, two out of three urban consumers in ASEAN rank convenience as one of their top three criteria for purchases. Therefore, companies need to consider the way they use technology and
“Ever since the covid-19 outbreak, even low-tech users are gradually adopting technologies and innovations…” adapt that approach into their business models. We see the rise in smart data and intelligence such as AI, data automation, visualization and more as a big push towards productivity growth and the adoption of user-centered design principles. In Thailand, the Kasikorn Business Technology Group (KBTG) Bank recently began relying on data virtualization to deliver services in a
timelier manner through its mobile app. This indicates that, consumers are seeking the easiest, contactless and most seamless way to complete their digital journeys. One thing is clear — uncertainty is the new norm. Agility is the way forward.
Where can help in adopting the digital ‘New Normal’ be found? One company that can provide such assistance is TRENDS, which has been collaborating with its clients across time zones for the past seven years. The company enables its clients to overcome their challenges via transformational consulting, advising on best technological and marketing solutions to achieve clients’ goals. As a global platform par tner, TRENDS is an early adopter and driver of growth, whether that be via new communication channels, content, data dashboard repor ts, analytics or social sentiment analysis. The company understands the challenges that many corporations face in organizational structuring and the traditional chain of command. For clients faced with challenges in innovation, TRENDS has expert digital consultants who can provide guidance on best practices in a digital economy and work environment.
Contact details: David Garcia Digital Director TRENDS Digital Co., Ltd. Tel: 02-115-5953 info@trendsdigital.com www.trendsdigital.com
References • Leesa-Nguansuk, Suchit. “Trends for Pandemic Evolution.” Bangkok Post , 11 May 2020, www.bangkokpost.com/business/1915836/trends-for-pandemic-evolution. • Arora, Arun and others, “Reimagining Marketing in the next Normal.” McKinsey, 19 July 2020, www.mckinsey.com/business-functions/marketing-and-sales/our-insights/ reimagining-marketing-in-the-next-normal. • Marque, Charles-Henri and others. “Unlocking Enterprise Efficiencies through Zero-Based Design.” McKinsey, 25 June 2020, www.mckinsey.com/business-functions/ operations/our-insights/unlocking-enterprise-efficiencies-through-zero-based-design?cid=other-eml-alt-mip-mck&hlkid=b48996cdec674383acd21388cea0fa3f&hctky= 11281574&hdpid=aa867143-24b9-4bf3-8208-b6198bccb83a. • KnowledgeHut. “Top Trends in Agile You Can’t Miss in 2020.” KnowledgeHut , 5 February 2020, www.knowledgehut.com/blog/agile/top-agile-trends. • Yendamuri, Praneeth. “Eight Ways ASEAN Consumer Habits will Change by 2030 – Shaped by COVID-19, Tech and More.” Bain, 10 June 2020, www.bain.com/insights/ eight-ways-asean-consumer-habits-will-change-by-2030-shaped-by-covid-19-tech-and-more-wef/.
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16 TELECOM & DIGITAL ECONOMY
Digital Economy Promotion Agency Collaborations and partnerships Thailand Board of Investment
As part of the continuous development of the kingdom’s prosperous digital sector, Thailand’s Digital Economy Promotion Agency (DEPA), a government agency under the Ministry of Digital Economy and Society, has established the Thailand Digital Valley. This effort, which evolved from DEPA’s IoT Institute initiative, will be a core part of the Digital Valley, and is positioned as a digital incubation hub designed to enhance innovation and growth for industries including agricultural tech, education tech, health tech, and government tech sectors. The initial plan for the mega project will cover five buildings: Building 1: An office building; Building 2: A dedicated office for startups and co-working space centre; Building 3: A digital innovation and co-creation centre; Building 4: A digital edutainment complex; Building 5: A digital global connect centre. The inauguration ceremony for the construction of the first phase of infrastructure took place in September 2019, and is targeted for completion in July 2020. DEPA’s private-public partnership plans for the Digital Valley include existing collaborations and partnerships as well as key regional investment partners. DEPA has partnered with CAT Telecom to promote
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investments for the first phase of the highly anticipated 30-rai (48,000 square metres) development project.
Centre of digital innovation growth In support of the growing digital industries under the Thailand 4.0 policy, DEPA has par tnered with leading Singapore-based IoT companies to promote investment of Thai star tups through a transformation-led investment, backed by a matching fund. The Memorandum of Agreement, signed in February 2019 with six companies, including Willowmore, UnaBiz, Gobi Partners, Ascent Solutions, Unity, and Spotwerkz, is intended to promote the Digital Park Thailand, the IoT institute project, as well as to encourage the exchange of technical know-how and expertise. This collaboration is involved in the opening of the Centre of Digital Innovation Growth in AR/VR/XR and aims to align Thailand’s digital
TELECOM & DIGITAL ECONOMY 17
“ The inauguration ceremony for the construction of the first phase of [Thailand Digital Valley] infrastructure took place in September 2019, and is targeted for completion in July 2020. DEPA’s private-public partnership plans for the Digital Valley include existing collaborations and partnerships as well as key regional investment partners.” workforce with the needs of sophisticated industries that make up the tech sector in Thailand, ASEAN and the global market. The centre will serve as a research and development and training centre as well as a digital community for tech firms to enhance innovation for future growth. The project is aligned with the Thai government’s policy to suppor t innovative ecosystems, including the application and adoption of innovative high-tech products and services.
The future of work A recent study, “Thailand Digital Technology Foresight 2035”, was conducted by Frost and Sullivan in 2019 for DEPA. It analysed 11 megatrends and related technologies that are likely to have a significant impact on Thailand’s digital economy during the next 15 to 20 years. The study predicted that there will be persist.
Contact details: Thailand Board of Investment Tel: +66 2 553 8111 head@boi.go.th www.boi.go.th
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18 INTERVIEW
Unlocking the power of industrial big data for SMEs Egils Janis Rubenis, CEO of integrationWorks Asia
Thailand is moving forward to become a value-based and innovation-driven economy under the “Thailand 4.0” policy. The Internet of Things (IoT) is increasingly playing an important role in transforming the country with the new S-Curve targeted industries. Big data provides many opportunities such as cost reduction, as well as support for the efficiency of decision-making and the creation of new business ideas. The German-Thai Chamber of Commerce (GTCC) recently interviewed Mr. Egils Janis Rubenis, CEO of integrationWorks Asia Co., Ltd. He co-founded the company in 2015 in Bangkok as a joint venture with integrationWorks GmbH, headquartered in Berlin, Germany. In close co-operation, they have set up global projects, from Managed Project Outsourcing (MPO) over the implementation of Enterprise Application Integration (EAI) architectures to software development projects such as the implementation of Microservices architectures. Established in January 2015 in Bangkok, integrationWorks Asia aims to become one of the leading integration specialists in Thailand. The company has been providing services to customers in the banking, trading and automotive sectors. The architecture and development team in Bangkok, led by specialists with deep knowledge of Industry 4.0 and various types of software such as IBM WebSphere Integration Bus, IBM WebSphere MQ, Java Software Development, Microser vices Architecture, and MindSphere (Siemens). In addition to implementing EAI solutions for global customers, the company is set to launch its new cloud-based platform, “OCTOBUS”, in August to expand its market to all industrial sectors, with the focus on small and medium-sized enterprises (SMEs). What opportunities in Thailand motivated you to set up a company here? Back to 2014 in Munich, Germany, we signed a BMW project but did not have enough staff to set it up. At that time, it was very difficult to find software developers in Germany as the market was expanding and the costs were exploding. Thus, we started looking for a market somewhere else for outsourcing. After consulting with aThai company owner who had already operated an
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IT company for more than 15 years, we agreed to set up a new company in Bangkok, which mar ked the establishment of integrationWor ks Asia. We applied for Thailand’s Board of Investment (BOI) support from the beginning. We had to submit our business plan and other requirements such as how we would finance the company. However, everything went well. After the establishment of the company in Thailand, we exclusively suppor ted architecture and software development for companies in Germany, working on projects for e.g. BMW in Munich. Three years ago, we signed a contract with Siam Commercial Bank (SCB). SCB was in progress transforming to an OPEN Application Programming Interface (API) architecture and the use of a lot of multi-channels like mobile phones. A year later we signed our next Microservice project with SCB Life Assurance. Since then, the number of IntegrationWorks Asia’s employees has expanded to 34 with a variety of talented Thai IT specialists and European experts. Our philosophy is to hire top-grade people. In mid 2019, we started developing OCTOBUS with the aim of launching it at the end of August 2020. We are currently in the process launch preparation.
INTERVIEW 19
“ Many sectors, including manufacturing and food processing, already benefit from data collection and analysis. However, there is still room for other industries and smaller companies as well, as it gets more affordable to benefit from.” What is OCTOBUS about? OCTOBUS is an Industrial Internet of Things (IIoT) platform, running as Software-as-aService (SaaS) in the Cloud or On-Premise. It collects data from Programmable Logic Controller s (PLCs) and smar t sensor s connected to an Edge device , which transforms and sends the data to the Cloud. OCTOBUS ser ves as an infor mation system in several industries like solar farm, aquaculture, food and beverage as well as all other industries where data can be collected from PLCs. It offers different visualisation methods such as dynamic dashboards and isometric views, GEO dashboard for static and mobile assets, an event engine for notifications and process activation, and predictive maintenance. We monitor process execution and trigger actions when something needs a specific attention. With OCTOBUS, companies have all their data visualised and available at all times, anywhere. Through Open APIs we also offer an easy access for Third parties to connect to our system and develop their own applications for integration. What is your target market for OCTOBUS? Our target market in the first step is SMEs in Thailand. We believe it is one of our key characteristics and we distinguish from the market, that we are offering this platform in Thai language at an affordable price. OCTOBUS is ready to use in three languages – Thai, English and German. We are also looking for oppor tunities to launch in Cambodia, Myanmar and the Philippines, after a successful introduction to the Thai market. What are your strategies for marketing your product? We have partnerships with companies such as Siemens, Mitsubishi Factory Automation and ThingsOnNet, and we will connect with more hardware companies. After we launch OCTOBUS we will promote it through social media channels – Facebook, LinkedIn, Line and Twitter as well as through industrial magazines and online advertisement. These
media channels allow us to reach bigger audiences than 10 years ago, even businessto-business (B2B) audiences. Webinars, to introduce companies to Industr y 4.0 and IIoT are already in place. Why launch OCTOBUS this year in the middle of the covid-19 outbreak? We can see that everything is shifting into digital transformation. Everyone is talking about industry 4.0. However, the market in Thailand does not really have a platform to support all types of manufacturing, laid out in Thai language at an affordable subscription price. We are eager to process a wide range of data for every industry sector, so we have developed a system that transforms all kinds of specific data protocol languages like Modbus, OPCUA, Profinet, FINS and more to be pushed it into our cloud, which allows an easy setup for the customer. No matter which position in the company you have, Managing Director, Factory Manager, Engineer, you have your data available at all times, anywhere, also on your tablet and phone. For me there are three important key factors for a product development. The right people, the right time and the right place. As the launch has been planned for 2020 before the covid-19 outbreak, we currently don’t see any need to push it. What is your company’s situation in the covid-19 pandemic? As covid-19 pushes Thailand and Thai people to go digital more and more, how will your company benefit from the trend? Prior to the covid-19 outbreak, our business activities were increasing, as of now we are at a stable point. The market in general is slowing down. Most companies are saving money because they don’t know what will happen next. We are tr ying to keep all our staff members. We also have had our staff working for 6-8 weeks online from home. Our customers, such as SCB and SCB Life, also temporarily closed their physical offices and worked from home until July. However, there
are many possibilities for communications via Line, Skype, WhatsApp etc. We are also using more video conferencing or virtual meeting platforms like Zoom, Microsoft Team and Google Meets, to meet with our customers. This was not possible 10 years ago. The OCTOBUS IIoT-SaaS platform will serve wider industrial sectors with the benefit of having the information available at all times anywhere to check on your factor y and assets and to make decisions on the fly. What do you think about the readiness of Industry 4.0 in Thailand? Actually, the use of 5G technology has just started in Thailand. If you look at a sample industr y like car manufacturing, the trend of Industry 4.0 has already been on its way for several years, globally. Many sectors, including manufacturing and food processing, already benefit from data collection and analysis. However, there is still room for other industries and smaller companies as well, as it gets more affordable to benefit from. In the past two year s, information technology equipment like the Edge devices have become less expensive. Nowadays, companies launch more affordable systems starting as low as US$ 100. Small companies with limited budgets can afford it and profit from their data. Talking about 5G technology, recently launched and tested in Thailand, the 5G gives you benefits like increased speed, reduced latency, reliable connectivity. It will give our customers the chance to benefit from their data in near time. 5G will reshape the business landscape and create new business models in most industries. The 5G will be a big enabler for all SMART initiatives. We are ready and well prepared for that. For more information, please visit www.integrationworks.co.th. www.octobus.asia Interviewed by Chadaphan Maliphan, GTCC Publications and Communications Manager
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20 SPECIAL REPORT
Board of Investment approves steps to ease COVID-19 impact Thailand Board of Investment Thailand’s Board of Investment (BOI) has approved a series of measures to mitigate the impact of the coronavirus (COVID-19) outbreak on business, including steps to encourage rapid investment in the manufacturing of medical equipment. “In face of the unprecedented situation resulting from the virus outbreak, we have taken a range of measures to address the urgent needs of affected business sectors,” Secretary-General of the BOI, Ms. Duangjai Asawachintachit said at a press briefing after a board meeting chaired by Prime Minister Gen Prayut Chan-o-cha in Bangkok. “The measures for the medical sector aim to enable a rapid response to the situation, while paving the way for longer-term development.” To address the increased demand for medical equipment and supplies resulting from the outbreak, the BOI approved amendments to BOI-eligible businesses and enhanced benefits related to the medical sector, with a view to accelerating investment in the production of important medical equipment and supplies. Moreover, support will also be given to the modification or transformation of existing production lines to increase the domestic availability of medical supplies, Ms. Duangjai told a press conference held online to respect social distancing rules. The measures approved are detailed below.
Accelerate investments in the medical sector Apar t from the three-year to eight-year tax holidays, a reduction of 50 percent of corporate income tax for an additional three years will be given to qualified investments in the medical sector. Examples include the production of medical devices and par ts, non-woven fabric used as raw materials in the production of medical supplies, diagnostic test kits, drugs, and active pharmaceutical ingredients. This measure covered projects that applied for promotion between 1 January
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and 30 June 2020, and which must star t production and generate income by 31 December 2020. Distribution or donation domestically of at least 50 percent of the output must take place during 2020-2021. A second measure supports the adjustment of existing production lines to manufacturing medical devices or parts by exempting import duties on machinery, on the condition that the equipment is imported within 2020 and the application for production line adjustment is filed by September 2020. Third, adjustments have been made to the benefits granted for the production of raw materials used in manufacturing medical products, with the objective of encouraging a more complete value chain in Thailand. For example, pharmaceutical grade alcohol production is now entitled to an eight-year corporate income tax exemption. Additional benefits will also be gr anted for the production of non-woven fabric used as raw materials for the production of medical masks or medical devices, by expanding the corporate income tax exemption to five years, up from three years previously.
Temporary relaxation of investment conditions The relaxation of investment conditions was approved in order to mitigate the impact of the COVID-19 virus outbreak, which has affected economic activity both directly and indirectly of BOI promoted businesses, Ms. Duangjai said. The board agreed to relax deadlines in cases such as duty-free importation of machinery and fully operational star t-up as well as waivers for applications for temporary cessations of operations for a period of more than two months.
Support for the management of water resources The BOI has also approved the inclusion of
water resources management in its earlier announced scheme to encourage private sector par ticipation in suppor t of projects improving the competitiveness of the grassroots economy. The approved extension will allow companies to enjoy tax benefits for up to three years and the equivalent of 120 percent of the amount they invest in projects supporting the holistic management of water resources that contributes to flood prevention and helps mitigate the impact of the drought that is affecting various parts of the country. The extension covers projects such as connecting water sources to reser voirs, installing plumbing systems, digging wells to store water, and the installation of wastewater recycling plants using reverse osmosis water treatment technology in local communities.
Support for research and development The BOI has broadened the scope of activities eligible for duty-free importation of materials used in research and development to cover all activities required in conducting research and development.
Encouragement of smart farming development To encourage investment in technologies that suppor t the modernisation of the agricultural sector, and which allow local star t-up enterprises to par ticipate in the overall development of digital platforms, the BOI has simplified the conditions for investment promotion of smar t farming ser vices while retaining attractive tax incentives. Contact details: Thailand Board of Investment Tel: +66 2 553 8111 head@boi.go.th www.boi.go.th
CHAMBER ACTIVITIES 21
After the new coronavirus disease (COVID-19) was declared a global pandemic by the World Health Organization in March 2020, the number of infections in Thailand also drastically increased, according to Thailand’s Depar tment of Disease Control, Ministry of Public Health (MOPH). The German-Thai Chamber of Commerce (GTCC) adjusted its operation to protect the health and safety of its members, partners and staff. Following the adoption of precautionary measures, GTCC physical events from 16 March to 30 June 2020 were either postponed or cancelled. Despite working from home, the GTCC fully supported its members and customers in various ways including the activities detailed below: • Five e-newsletters of GTCC’s update on COVID-19 were sent to the German-Thai business community to provide them with useful and updated information regarding COVID-19, based on external sources. • Two letters, one on social security payment and another concerning support to businesses for maintaining employment were submitted to the Minister of Finance by the Foreign Chamber Alliance (FCA) on 10 April and 12 June 2020, respectively. • #Par tnerInThailand social media campaign was launched on 29 April 2020, inviting GTCC members to tell the stories of par tner German companies in Thailand in a two-minute video. The campaign showcased 15 examples of contributions by GTCC member companies to the economic development of Thailand, and the close co-operation between German and Thai companies on Facebook, Twitter, LinkedIn and YouTube from May to June 2020. • From April 2020, GTCC launched another e-newsletter that featured GTCC members’ special promotions in order to suppor t members in the food and beverage, hospitality and health-care sectors. • From 16 March to 30 June 2020, 20 virtual events were organised via Zoom as summarised on the next page:
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22 CHAMBER ACTIVITIES
1. Virtual webinars The Chamber organised 10 webinars to share information about the latest developments with regard to Thailand’s legal aspects, health and business continuation during the COVID-19, together with digital marketing, human resources and aviation aspects. Dates
Topics
Speakers
26 March 2020 GTCC Webinar, “HR Management during Covid-19 crisis – Mr. Till Morstadt relief mechanisms under Thai labour law” Managing Partner at Lorenz & Partners Co., Ltd. Mr. Rapeesak Kesasuwan Head of Commercial Law at Lorenz & Partners Co., Ltd. 1 April 2020 GTCC Webinar: “COVID-19 – Thai Government Relief Measures”
Mr. Fabian Doppler Managing Partner at FRANK Legal & Tax Ltd. Mr. Rangsarit Suwanarat Partner at FRANK Legal & Tax Ltd.
7 April 2020 GTCC Webinar: “Strengthening Our Immune System During Covid-19 Outbreak”
Ketchai Suavansri, M.D., Neurology Medical Director of Bumrungrad International Hospital, Cognitive and Behavioural Neurologist at VitalLife Scientific Wellness Center
21 April 2020 GTCC Webinar: Covid-19 Business Continuation Planning
Mr. Rob Hurenkamp Managing Partner at Mazars (Thailand) Mr. Martin Liebenow Tax Director, Head of German Desk at Mazars (Thailand)
29 April 2020 GTCC Webinar: “German Export Credit Guarantees: How they can support your activities in Thailand”
Mr. Markus Leichum Financial Expert at the Singaporean-German Chamber of Industry and Commerce (SGC)
30 April 2020
Mr. Carlo Herold CEO of Heroleads Asia
GTCC Webinar: “Turning crisis into opportunity: Digital marketing in times of COVID-19”
12 May 2020 GTCC Webinar: “Leveraging on technology for business continuity”
Mr. Philipp H. McPherson General Manager at CRM and Cloud Consulting Co., Ltd. Ms. Shamila Sivasiamphai Project Manager at CRM Cloud and Consulting Co., Ltd. Ms. Kathryn Phyo Partner Manager at HubSpot Asia
19 May 2020
Mr. Alexander Grawe Managing Director of Mediawok Co., Ltd.
GTCC Webinar: “Video marketing: How to shoot a professional-looking video and fire up your online presence”
17 June 2020 GTCC Webinar: “Legal and practical aspects for remote working”
Mr. Jost Wagner Managing Director and Certified Professional Facilitator of The Change Initiative Co., Ltd. Mr. Martin Chrometzka Senior Associate at Rödl & Partner, Ltd.
24 June 2020 GTCC Webinar: “The future of the aviation industry: Travelling safely in times of coronavirus – and beyond”
Mr. Stefan Molnar General Manager Sales Thailand, Vietnam, the Philippines and the Mekong Region at Lufthansa German Airlines
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CHAMBER ACTIVITIES 23
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24 CHAMBER ACTIVITIES
2. Virtual round tables and forum GTCC organised five round table events to discuss ways to address challenges in each of the industrial sectors and to move industry forward. As many businesses are being strongly affected by the COVID-19 pandemic, a CEO forum was organised to share essential information and best practices in operations among the CEO peer group. Dates
Topics
Hosts
2 April 2020 GTCC Virtual Round Table on Manufacturing
Ms. Waranya Pratumtin International Sales Director of Thai Switchboard and Metal Work Co., Ltd. (GTCC Board member)
9 April 2020 GTCC Virtual Round Table on Renewable Energy
Papong Pramoj Na Ayudhya Managing Director of BayWa r.e. (Thailand) Co., Ltd. Hans D. Westphal Managing Director of Retech Energy Co., Ltd.
21 April 2020 GTCC Virtual Round Table on Healthcare
Dr. Armin Wiesler General Manager/Head of Human Pharma at Boehringer Ingelheim (Thai) Ltd. (GTCC Board member)
21 May 2020 GTCC Virtual Round Table on Logistics
Alexander Donau Regional Head Asia-Pacific and Director of the Board for Leschaco (Thailand) Ltd.
26 May 2020 GTCC Virtual Round Table on HR and Hiring challenges
Mr. Tom Sorensen Managing Partner at Tom Sorensen (Thailand) Co., Ltd.
11 June 2020
Mr. Guenter Raichle Managing Director of Rodenstock Thailand
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GTCC Virtual CEO Forum: “Best practices for restructuring/reopening of your business operations amidst Covid-19”
CHAMBER ACTIVITIES 25
3. Virtual conference During Q2 of 2020, the GTCC organised a conference supported by the German Federal Ministry for Economic Affairs and Energy (BMWi) to discuss state-of-the-art technology solutions for solar PV and Grid-integration. The conference also featured exclusive presentations by participating German companies, highlighting respective products and technology solutions. It was followed by Thai-German business matching. Date
Topic
23 June 2020 Thai-German Virtual Conference: “Solar PV and Grid-Integration�
Hosts GTCC in cooperation with the eclareon GmbH, within the framework of the German Energy Solutions Initiative supported by the German Federal Ministry for Economic Affairs and Energy (BMWi)
4. Virtual networking events GTCC continued to offer networking platforms for its members as well as the German-Thai business community. Two GTCC Virtual Stammtisch events were organised in a casual style, with special vir tual tables arranged to help them be more closely connected. A Speed Networking event was held to help connect new members with existing members. Dates
Topics
Host
9 April 2020
GTCC Virtual Stammtisch
GTCC
14 May 2020
GTCC Virtual Speed Networking
GTCC
18 June 2020
GTCC Virtual Stammtisch
GTCC Board member
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26 GTDEE INSIGHT
Training plan concept workshop on mechatronics development project In February 2020, the German-Thai Dual Excellence Education (GTDEE) project organised workshops on the mechatronics development project for the practical teachers of Eastern Technological College (E.Tech), who were trained by King Mongkut’s University of Technology Nor th Bangkok (KMUTNB) lecturers Assoc. Prof. Dr. Pairote Stirayakorn and Asst. Prof. Dr. Wittawat Tipsuwan. The details of the workshops are shown below. Date Workshop
Number of participants
4 February 2020
Training Plan Concept Workshop
7
14 February 2020
Training Plan Concept Workshop
10
Mercedes-Benz Automotive Mechatronics Technician Programme and GTDEE programme introduction and pre-selection of GTDEE Apprenticeship Programme batch 2020 In February 2020, the GTDEE team promoted Mercedes-Benz Automotive Mechatronics Techn ic ian Pr o gr am m e a n d G TD E E Programme, and organised the pre-selection of GTDEE Apprenticeship Programme batch 2020 in Automotive Mechatronics with Mercedes-Benz (Thailand) Co., Ltd. The events are listed below.
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GTDEE Apprenticeship Programme Batch 2020 Date
College
4 February 2020
Don Bosco Technical College, Bangkok
6 February 2020
Don Bosco Technical College, Bangkok
7 February 2020
Samut Prakan Technical College
10 February 2020
Eastern Technological College
21 February 2020
Don Bosco Technological College, Ratchaburi
GTDEE INSIGHT 27
GTDEE workshop for Mercedes-Benz apprentices batch 2018 On 5 February 2020, GTDEE team members Senior Manager Dr. Kamonsak Suradom and Manager Mr. Katiphot Kanoknorrasade or ganised a GTDEE wor kshop on presentation techniques for Mercedes-Benz apprentices batch 2018 at Mercedes-Benz Competence Centre, Bangna-Trad Road, Km. 19. Furthermore, Assoc. Prof. Dr. Bandit Suksawat, Deputy Dean of Faculty of Technical Education, King Mongkut’s University of Technology Nor th Bangkok (KMUTNB), was invited to participate as the workshop instructor.
BMW Service Apprentice Programme and GTDEE Programme introduction and pre-selection of GTDEE Apprenticeship batch 2020 In February 2020, the GTDEE team promoted the BMW Service Apprentice Programme and GTDEE programme, and organised the pre-selection of GTDEE apprenticeship Batch 2020 in Automotive Mechatronics with BMW (Thailand) Co., Ltd. The events are listed below.
GTDEE Apprenticeship Programme Batch 2020 Date
College
11 February 2020
Don Bosco Technical College, Bangkok
14 February 2020
Eastern Technological College
21 February 2020
Chitralada Technology Institute
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28 GTDEE INSIGHT
Introduction of the PAL final examination On 11 February 2020, CIM Integrated Expert and GTDEE Project Director Mr. Markus Hoffmann and Dr. Kamonsak Suradom introduced the PAL final examination for BMW apprentices batch 2018 at BMW Group (Thailand) Training Centre, Pathum Thani. Fur thermore, BMW (Thailand) Co., Ltd. Senior Technical Trainer Mr. Natthapong Lorpisanchai, participated in the event.
Visit to the Thai-German Institute by German delegations In February, GTCC welcomed Dr. Peter Ramsauer, Head of the Committee on Economic Cooperation and Development of the German Parliament and Delegation to Thailand. During their mission to Thailand, from 17 to 19 February 2020, GTCC Executive Director Dr. Roland Wein and Mr. Markus Hoffmann visited the Thai-German Institute (TGI), together
with Dr. Peter Ramsauer and Mr. Georg Schmidt, German Ambassador to Thailand, on 18 February 2020. TGI is a joint initiative of the Government of the Kingdom of Thailand and the Government of the Federal Republic of Germany. The aim was to create an effective training centre for the transfer of advanced manufacturing technology to Thai industry. It was established as an autonomous institution outside the formal education system, with its activities under the super vision of the Industrial Development Foundation and broad supervision by the Ministry of Industry. Apar t from the work of TGI, the focus of the visit was also on vocational training in Thailand. Representatives from GTCC presented the key activities and outputs of the GTDEE programme.
UPDATE 3/2020
GTDEE INSIGHT 29
Visit to Robatherm Co., Ltd. On 20 February 2020, Mr. Markus Hoffmann and Dr. Kamonsak Suradom visited Robatherm Co., Ltd., located in Rayong. During the visit, they discussed with Robatherm’s Deputy Managing Director Mr. Winyoo Saisanit and Production Manager Mr. Michael Veh on future co-operation under the GTDEE Programme.
Tenth Vocational Education Committee meeting On 21 February 2020, Dr. Kamonsak Suradom organised the Tenth Vocational Education Committee Meeting (VEC), which was held at Mercedes-Benz Competence Centre, Bangna-Trad Road, Km. 19. The topics raised during the meeting included: • The success case of dual vocational education development in Thailand; • GTCC final examination planning for apprentices batch 2018; • GTDEE recruitment planning for apprentices batch 2020; • GTDEE Action Plan 2020. The representatives from the company par tners who par ticipated in the meeting were: Mercedes-Benz (Thailand) Co., Ltd. General Manager of National Training, Mr. Van Vuong Nguyen Kim; BMW (Thailand) Co., Ltd. Manager, Qualifications and Training, Mr. Wichit Tangwongcheunsuk and Senior Technical Trainer Mr. Kriskorn Kraichinda; Robert Bosch Automotive Technologies (Thailand) Co., Ltd.,
Amata City Manager, Human Resource Development and Communications, Ms. Timporn Kong-in; and Grohe Siam Limited Human Resources Development Specialist, Ms. Supreeda Siripat.
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30 GTDEE INSIGHT
Presentation Examination for Mercedes-Benz apprentices batch 2018 GTDEE team member s Dr. Kamonsak Suradom and Mr. Katiphot Kanoknorrasade organised a presentation examination for Mercedes-Benz apprentices batch 2018 in Automotive Mechatronics, which was held from 25 to 26 Febr uar y 2020 at the Mercedes-Benz Competence Centre, Bangna-Trad Road, Km. 19. The examination was for 50 apprentices from Don Bosco Technological College Bangkok, Don Bosco Technological College Ban Pong, Samut Prakan Technical College and Eastern Technological College (E.Tech). KMUTNB College of Industrial Technology’s Assoc. Prof. Dr. Chedthawut Poompipatpong, Asst. Prof. Dr. Warit Thammasiriroj and Asst. Prof. Direk Choowichien were invited to par ticipate as the examination committee for this examination.
Mercedes-Benz Competence Centre Grand Opening Ceremony On 28 February 2020, GTDEE team members Dr. Kamonsak Suradom and Mr. Katiphot Kanoknorrasade, together with GTCC Executive Director Dr. Roland Wein, participated in the Mercedes-Benz Competence Centre Grand Opening Ceremony located at Bangna-Trad Road, Km. 19. The grand opening of Mercedes-Benz (Thailand)’s new training centre was organised in order to provide a contribution to the development of a skilled, quality and high-performance
workforce in Thailand with German standards as well as Mercedes-Benz apprentices under GTDEE Programme for Automotive Mechatronics. President and CEO of Mercedes-Benz (Thailand) Mr. Roland Folger, delivered the grand opening speech to the par ticipants, followed by a speech by Mr. Eckar t Mayer, Director of Customer Services Region Overseas Mercedes-Benz Cars of Daimler AG. Furthermore, H.E. Mr. Georg Schmidt, German Ambassador to Thailand, and Mr. Varavit Kamphu na Ayuthaya, Advisor to Thailand’s Minister of Education were invited to be honourable witnesses at this ceremony.
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GTDEE INSIGHT 31
Meeting on preparations for the GTCC final examination in logistics On 28 Febr uar y 2020, GTDEE team member s Dr. Kamonsak Suradom and Mr. Katiphot Kanoknorrasade par ticipated in a meeting with Asst. Prof. Dr. Thitirat Thawornsujaritkul, Deputy Dean of the Faculty of Business Administration, KMUTNB, Rayong campus, to discuss the preparations for the GTCC final examination in logistics for apprentices Batch 2018 of Robert Bosch Automotive Technologies (Thailand) Co., Ltd., Amata City. The examination was scheduled to be held in May 2020. The meeting was held at the university.
AdA International – Train the Trainer 2020 (basic version), mechatronics development project
From 3 to 16 Febr uar y 2020, GTDEE organised the “AdA International – Train the Trainer” (Ausbildung der Ausbilder – AdA) 2020 (basic version) under the mechatronics development project at the Easter n Technological College (E.Tech). Sixteen practical training teachers from Eastern Technological College (E.Tech) and Don Bosco Technological College Bangkok par ticipated in the training. Mr. Markus
Hoffmann and Dr. Kamonsak Suradom were the main training instructors. In addition, Assoc. Prof. Dr. Watcharin Pho-ngaeon, Deputy Dean of Thai-German Dual Education and E-lear ning Development Institute , KMUTNB, was also invited to participate as one of the main instructors for the training. From 17 to 18 March 2020, the GTDEE team organised the examination of AdA
International – Train the Trainer 2020 (basic version) for the practical training teachers at the Eastern Technological College (E.Tech). In addition, Dr. Surachet Somchai, Managing Director of I Square Premier Solution Co., Ltd. and Mr. Paul Koelker, German expert from KMUTNB, were invited to participate as the examination committee.
www.thailand.ahk.de
32 ADVERTORIAL
Surviving the global crisis with the Melchers Group As the world’s largest and most populous continent, Asia has increased considerably its share of world GDP with its rapid industrialization during the past recent decades. It has also expanded its participation in global value chains (GVCs), with China playing a leading role. Companies in the European Union are among the most important partners for Asian countries, but in recent years their growth has substantially decreased. In addition, the covid-19 pandemic has adversely affected Europe and Asia through the collapse of global commodity prices, disruptions to global supply chains and heightened volatilities in financial markets. The covid-19 outbreak has accelerated the decline in domestic demands, oversupply of various products and price slumps as well as limited most of physical activities. As several countries in Asia are gradually reopening their economies, companies’ business models and strategies must be reprioritised.
What does C. Melchers & Co. stand for?
applications. Established in 1806 in Germany, C. Melchers GmbH & Co. is an experienced, reliable and forward-looking global partner for future markets and Asia operations for over 200 years. The company has been providing business-to-business services in the region with a strong global network of more than 1,700 experts worldwide.
C. Melchers GmbH & Co is a connected and diversified service and trading company active in the Asian continent. Among the core competencies are the sales, installation and maintenance of technical goods, ranging from industrial consumables to high-quality machines and software solutions for industrial
The associated C. Melchers & Co. (Thailand) Ltd., is one of the leading local trading and distribution companies and specialises its activities in several product lines and industries. It has been operating in Thailand and managed by local, German and expatriate managers that have been in the company for a long
In this issue, GTCC discusses the topic with the management of C . Melcher s & Co (Thailand) Ltd., regarding the launch of “Asia Revisited” campaign and how the company could help partners to sustain their growth in the region.
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time, thus bringing forward and embodying an image of continuity, steadiness and trust. Why will doing business in Asia in 2020 and beyond become more challenging for many European companies? How can they ensure business continues in a sustainable manner and avoid disruption? The situation in Southeast Asia in general and Thailand specifically has become more complex and fragmented. The ASEAN countries where Melchers is present, are only gradually reopening their economies. Industrial production is slowly resuming but at a reduced pace, as major industrial companies are trying to normalise their operations; however, many expor t-oriented industries are facing a crisis. Despite Thailand being successful in its management of the covid-19, overall business sentiment is still low, as the economy is closely tied to global supply chains and the possibility that the worst is yet to come is lingering. From 2020 onwards, doing business in Asia for many European companies will be different since it might be dependent on situations out of their control. Post-covid-19
ADVERTORIAL 33
will become the ‘New Normal’ and travelling will be restricted for quite some time. There is the need to re-strategise the business to sur vive the disruptions of global supply chains, financial markets and the workings of day-to-day businesses.
“ Based on our long-term expertise in providing business-to-business services in Asia, we know how to overcome crises. Melchers Group in Asia can be the ideal partner in reshaping and restructuring current strategies and presence in Asia.”
Given the substantial decrease in business sentiments in Asia among companies from outside the region, especially German companies, what adjustments do they need to make to be more successful in Asia?
What is clear is that companies may need to re-prioritise their activities. Now it could be the right time for businesses to review their setup in Asia and to take a deep country-by-country look. Most companies predict that they will face major crises in the coming months, and they will need to focus on their core capabilities. Companies that have experienced a significant deterioration in earnings are considering reducing the number of their employees and the amount of their investments. Based on this dynamic and volatile scenario Melchers could represent a valuable outsourcing partner for them. From a practical point of view sales and cash flow come first. At the operational level, these problems concern staff deployment and travel. Considering the latter: Company employees must be able to travel back and forth to manage the sales networks. Foreign managers often hold the position of director in foreign companies and they also sign checks. Other European companies might lead their regional technical service team from Thailand and are unable to cover the region adequately. You can use Zoom or Skype for a while, but what companies now need is a renewed physical presence on site. And now to the employees: Many foreign employees feel restricted. It is a basic need for them to return home. Sending new employees is also a challenge. Many companies now have personnel problems due to travel restrictions. This is not a problem for Melchers because our employees are permanently based in Asia. How could Melchers be the right partner for European companies in restructuring their current strategies and continue their operations in the region? Could you tell us more about the launch of “Asia Revisited” and how it addresses this problem? Many small and medium-sized European companies use third-party structures or maintain their own representative office. The bookkeeping, the preparation of the profit and loss account, the cash flow management, the filing of the tax returns, tax audits, the payroll accounting and the supply chain management are often a burden that the management has to handle. How can compliance, the management of disciplinary matters and above all sales management be ensured? It is not an easy task to manage, motivate and assess the performance of sales and marketing teams when there is a long distance to be bridged. Melchers customers, on the other hand, can rely on a very experienced local team of senior managers with German or Thai citizenship who take care of the aforementioned activities. A large part of our business in Thailand consists of exactly that: the management of our own sales and service organization. Therefore, it is the right time for us to launch our “Asia Revisited” campaign. Based on our long-term exper tise in providing business-to-business services in Asia, we know how to overcome crises. Melchers Group in Asia can be the ideal par tner in reshaping and restructuring current strategies and presence in Asia.
What are the strengths of Melchers and why does it act as a trusted partner for German companies? The difference to other companies is that we do business ourselves on a large scale. We bring know-how and the infrastructure for this. As a private company with a 160-year presence in Asia, we are trusted by suppliers and customers. For many, Melchers will have solutions because the Melchers group is, in fact, an outsourcing partner. We are a trading company, yes; but we are also a service provider. We know how to set up companies and are familiar with the challenges of compliance in all countries in Asia. We have trained technicians on the ground. We also have warehousing facilities. We know that relationships matter and that any successful business in Asia is based on trust and local physical presence. We cannot claim to be able to manage all businesses of course, but what we have is real and proven business experience in Thailand and a rational, sensible and pragmatic way of managing. We can provide companies with customised and local solutions to meet their requirements. If interested companies have further inquiries, how can they contact Melchers? We are ready to provide consultations and our insights. Inquiries can be sent to <info@melcher s.co.th> or more information about Melchers can be found at www.melchers.com.
www.thailand.ahk.de
34 BUSINESS BRIEFS
Häfele opens new warehouse extension at Bangna-Trad As part of the Häfele group, Häfele Thailand has been operating for 26 year s in this country. In May 2020, Häfele celebrated the Grand Opening of the extension of its main Distribution Centre at Bangna-Trad Road, km22, as par t of its sustainable growth strategy and long-term planning.
As the successful leader of architectural hardware, furniture fittings, home appliances, sanitary products and electronic access systems and lighting by following German standards, the company currently has about 22,000 products stocked and readily available in Thailand alone. The 500 million baht investment in the extension will contribute to Häfele Thailand’s steady growth together with its business partners and customers. It will also improve general performance, efficiency and service levels as well as serve as a regional hub for the Häfele group.
The extension features environmentallyfriendly structures, such as a solar roof, improved insulation and a well-lit work environment. This modern warehouse was established based on consideration of energy savings such as, for example, the effective use of LED lights and the successful installation of 964 solar panels on the roof that produce up to 320 kW at peak performance. Overall, it will be produced up to 478 megawatt-hours per year, resulting in electricity cost-savings of up to 2 million baht/year while reducing its carbon footprint of 467.2 tons/year. Häfele is proud to contribute to reducing global warming as well as pollution, and is looking forward to receiving the Silver DGNB Award by the end of 2020 for this environmentally-friendly and sustainable project.
Aeroklas introduces Face Shield PPE to support business operations Aeroklas recently introduced the Face Shield PPE to help business operation during the covid-19 pandemic. The face shield is made of premium-grade PET, and is designed to prevent mouth and nose droplets from spreading. The face shield protects the wearer from ingesting air droplets from other people. The face shield has been granted CE Approval by the EU TypeExamination Cer tificate, Registration Number C6484AERO/RO, testing basis regulation BS EN 166:2002-04. The Aeroklas Face Shield CE approval confirms compliance with the essential health and safety requirements according to Regulation (EU) 2016/425 on personal protective equipment. More details are available at https://www.protecting-faceshield.com.
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BUSINESS BRIEFS 35
Boehringer Ingelheim (Thai) contributes to fight against covid-19 Boehringer Ingelheim (Thai) Ltd. represented by General Manager/Head of Human Pharma Dr. Armin Wiesler received a Certificate of Donation from Thai Chamber of Commerce and Board of Trade of Thailand on 7 July 2020, in appreciation for the company’s 200,000 Baht contribution to the procurement of modular screening and swab units, and medical equipment in the fight against covid-19. German-Thai business community has been taking part in fighting against the impact of the covid-19. GTCC members support Thai people, healthcare professionals and Thai government with dedication and passion. Find the detail of their contributions on GTCC website: https://thailand.ahk.de/ covid-19/soziale-initiativen-unsere-mitgliederwaehrend-der-covid-19-pandemie
Thanyapura Sports and Health Resort receives Amazing Thailand Safety and Health Certification
Thanyapura Spor ts and Health Resor t has been awarded the Amazing Thailand ‘Safety and Health Administration – SHA’ cer tificate. The resor t has been assigned the SHA logo as a mark of the quality certification of its service standards after completing a strict health and safety inspection.
As a destination, Thanyapura is one of the healthiest and safest resorts for domestic and international tourists, given its size, relative isolation, and focus on active and healthy lifestyles. The resort has an on-site clinic that can provide daily monitoring, if needed, and provides a wide range of immuneboosting therapies and meals to help guests protect themselves from the virus.
The SHA certification programme is part of the Tourism Authority of Thailand’s efforts to mitigate the impact of the covid-19 crisis and is designed to provide yet another layer of defense to help keep Thailand safe for residents and visitors alike. Thailand’s covid-19 infection rate is one of the lowest in the world, and programmes such as SHA are intended to help tourism-based businesses maintain sound, consistent policies on managing the virus while moving forward.
Edgar Toral, Thanyapura Executive VicePresident, says that Thanyapura is pursuing “best practices on all fronts” to ensure that guests feel safe and comfortable while on the premises. The resor t is planning a slow but steady resurgence in its business and believes that there will a strong demand for “healthy destinations” once travel restrictions are loosened.
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36 MEMBERS’ CORNER
New GTCC members up to 30 June 2020
German-Thai Chamber of Commerce warmly welcomes 18 new members APRIL Assistance (Thailand) Co., Ltd.
Hainbuch (Thailand) Co., Ltd.
Ms. Thi Tran Network Manager Mr. Laurent Cem Gence Head of Sales contact.th@april.com th.april-international.com Insurance, reinsurance and pension funding, except compulsory social security
Khun Wasan Wenas Plant Manager Mr. Oliver Bratzke Business Development Manager Asia wasan.wenas@hainbuch.co.th www.hainbuch.co.th Manufacture of machinery and equipment n.e.c. | Repair and installation of machinery and equipment
BigRep Private Ltd.
Innodent Trading Co., Ltd.
Mr. Jacob Yu Marketing Manager - Asia Pacific jacob.yu@bigrep.com www.bigrep.com Manufacture of machinery and equipment n.e.c.
Mr. Thomas Constantin CEO Khun Pakjira Rojanajirakul COO info@innodent.ltd www.replicatetooth.com Medical and dental practice activities | Other education n.e.c.
DSI Laser Service (Thailand) Co., Ltd.
Kimpton Maa-Lai Bangkok Hotel
Mr. Stephan Tiemonds Director Khun Thongplew Banpao General Manager info@dsicorp.co.th www.dsicorp.co.th Repair and installation of machinery and equipment | Other professional, scientific and technical activities | Other education n.e.c.
Mr. Patrick Alexander Both General Manager Mr. Shane Derek Jameson Director of Sales and Marketing info.kimptonmaalai@ihg.com www.kimptonmaalaibangkok.com Accommodation | Food and beverage service activities
FEV (Thailand) Co., Ltd.
MIG mbH
Mr. Andreas Rudolf Pungs Managing Director fev-thailand@fev.com www.fev.com Architectural and engineering activities; technical testing and analysis | Other professional, scientific and technical activities
Mr. Yogesh Peter Kotak Yogesh.kotak@mig-bmh.de https://mig-mbh.de Manufacture of chemicals and chemical products
Four Seasons Hotel Bangkok at Chao Phraya River
Operation Smile Foundation
Ms. Betty Chan Director of Marketing Khun Sureeporn Piromnipanant Director of Sales betty.chan@fourseasons.com https://www.fourseasons.com/bangkok/ Accommodation | Food and beverage service activities
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Dr. Paul Robere COO Khun Mayvadee Chavachareon Resource Development Manager thailand@operationsmile.org www.operationsmile.or.th Social work activities without accommodation
MEMBERS’ CORNER 37
Representative Office Thailand of GELITA AG Mr. Louis Emmanuel Jaillon Sales Manager Khun Sariya Chubpailin Assisstant Manager louis-emmanuel.jaillon@gelita.com www.gelita.com Manufacture of chemicals and chemical products
TMB Bank Public Co., Ltd. Mr. Markus Dolenga Chief Technology and Operating Officer Markus.Dolenga@tmbbank.com www.tmbbank.com Financial service activities, except insurance and pension funding
SI-KA-TECÂŽ GmbH engineering coating
Tom Sorensen (Thailand) Co., Ltd.
Mr. Uwe Koernig Managing Director Ms. Barbara Weiser Controlling / Procurist office@si-ka-tec.de www.si-ka-tec.de Manufacture of textiles | Manufacture of rubber and plastic products
Mr. Tom Sorensen Managing Partner tom.s@tomsorensen.in.th https://www.tomsorensen.in.th/ Employment activities
TGE Gas Engineering GmbH (Representative Office)
Transnorm System Co., Ltd.
Mr. Richard David Gadd Director Business Development Thailand Richard.Gadd@tge-gas.com http://www.tge-gas.com Mining support service activities | Repair and installation of machinery and equipment | Warehousing and support activities for transportation
thyssenkrupp Elevator (Thailand) Co., Ltd. Khun Worraphan Khemasingki Managing Director Khun Kris Manityakul Marketing and Communication Manager info@tkeap.com www.thyssenkrupp-elevator.com/th/ Manufacture of other transport equipment | Repair and installation of machinery and equipment | Specialised construction activities
Mr. Joachim Gutmayer Operations Director joachim.gutmayer@transnorm.com www.transnorm.com Manufacture of machinery and equipment n.e.c. | Manufacture of other transport equipment n.e.c.
VIRTUARCH Co., Ltd. Khun Therdsiddhi Hoprasartsuk Managing Director Mr. Daniel Heusser President thp@vai.ch www.vai.ch Construction of buildings | Civil engineering | Food and beverage service activities
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38 TRADE FAIRS
IFA 2020: The most inspiring global tech event! 3-5 September 2020, Berlin
IFA has been given the go-ahead to take place in 2020, based on a reworked concept that puts health and safety first. Taking place during just three days – from 3 to 5 September – this year’s IFA special edition falls well within the restrictions imposed because of the COVID-19 pandemic. Focusing on IFA’s core functions, IFA 2020 special edition will suppor t brands, manufacturers, retailers, innovators and media in connecting and celebrating innovations across consumer electronics and home appliances. The concept for IFA 2020 was developed in close collaboration with public health authorities in Germany in order to ensure the health and safety of all par ticipants. The organizers will make sure that social distancing, careful crowd control and other effective public hygiene measures are all in place. As a result, IFA 2020 will not be open to the public, but will run as an invitation-only event. Based on the current safety regulations, IFA 2020 will effectively be run as four standalone events, alongside a vir tual extension, with not more than 1,000 attendees for each event per day. These events will be:
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• An IFA Global Press Conference: This will be a showcase for brands to celebrate their latest innovations that will drive the recovery and rebound of the industry. Exhibitors will be able to get into the media spotlight by presenting their products and services to a vast, global media network. • SHIFT MOBILITY meets IFA NEXT: This will be an exclusive live event for the international tech community. Start-ups and rapidly emerging segments, such as connected mobility, will drive innovation more than ever before. • IFA global markets: Europe’s largest sourcing event for OEMs and ODMs for manufacturers, distributors and retailers. Businesses will come to network, meet with partners and explore new opportunities. • IFA business, retail and meeting lounges: The sales engine for new products and technologies – a platform to meet and strike deals with industry peers. More information about IFA can be found by visiting https://www.ifa-berlin.com or by contacting GTCC’s official representative for Messe Berlin GmbH in Thailand, Ms. Patamaporn Wasuwat, by tel: +66 2 055 0641 or by e-mail at berlin@gtcc.org.
TRADE FAIRS 39
Insights-X Online: The digital stationery event this autumn 14-16 October 2020
Insights-X is extending its digital offering for the stationery industry. To share the latest industry knowledge and ensure that trade and industry can continue networking at a high level even in these challenging times, expo organiser, Spielwarenmesse eG, is working on a new digital platform. The launch date for Insights-X Online is 14 October. The concept behind the online platform is based on three pillars: networking, business and know-how. The live three-day online event will be an opportunity for the stationery industry to engage and come together. The new online format will feature the InsightsTalks presentations by experts as well as a series of workshops by participating companies. Equally, a space will be provided for individual business contacts. An extended catalogue of manufacturers and products will feature information on the par ticipants, whilst shining a light on the latest stationery innovations. Insights-X Online will have a strong focus on sharing industry knowledge. This aspect will be based around the News Area already available on the Insights-X website which will be adapted, among others, to reflect vendor content. Companies interested in presenting themselves and their products on Insights-X Online can register through the website www.insights-x.com from middle of July. The digital offering will be available to retailers and buyers free of charge from middle of October. Ernst Kick, CEO of Spielwarenmesse eG, states: “Our team is currently working on the finer detail. The initial response to the concept behind Insights-X Online has been extremely positive and is reinforcing our belief that we can create an engaging venue for the stationery sector this autumn.” A video statement by CEO Ernst Kick about Insights-X Online 2020 is available at www.insights-x.com/en/insights-x-online. For additional details and inquiries about the Insights-X Online (i.e., exhibition rates and entrance tickets) please contact the Chamber’s official representative of Spielwarenmesse eG for Thailand, Ms. Chanikarn Ngarmchalee by tel: +66 2 055 0642 or by e-mail at chanikarn@gtcc.org or visit www.insights-x.com.
www.thailand.ahk.de
40 TRADE FAIRS
PTC ASIA 2020: Leading show for power transmission and control industry in Asia 3-6 November 2020, Shanghai COVID-19 has created a sudden challenge for economic development. After the pandemic is controlled, national economies need trade fairs to resynchronize businesses. The Asian region is no exception, and with that requirement in mind PTC ASIA is again ready to provide a business platform at the Shanghai New International Expo Centre (SNIEC) from 3 to 6 November 2020 Af ter n e ar ly 3 0 ye a r s o f s u cce s s f u l performance, the trade show’s annual growth, both in exhibitor numbers and exhibition space, has proved that PTC ASIA is the key platform for power transmission and basic parts trading in Asian markets. At a time of economic globalization, in which China’s booming demands – both in impor ts and expor ts – already have a strong impetus, PTC ASIA provides the hub where traders, manufacturers and experts meet. Themed as “Driven to be SMART”, PTC ASIA 2019 covered 10 thematic segments in hydraulics, pneumatics, seals, gears, motors, couplings and brakes, chains, belts, springs and bearings. The exhibition attracted 1,663 well-known companies from Germany, India, Italy, Japan, Por tugal, Romania, South Korea, Spain, Turkey and the United States, among
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other countries, that showed innovations of intelligent manufacturing on an exhibition area of more than 100,000 square metres. As a result, PTC ASIA has jointly created a large industrial platform across various fields with seven major exhibitions in the same period. The number of visitors increased significantly in 2019 to reach 142,975; this is a remarkable growth rate of 42.1 per cent compared with 2018. This confirmed the trade show’s role as the leading driver for intelligent manufacturing in the power transmission and control industry. The German-Thai Chamber of Commerce, as the official representative for Deutsche Messe in Thailand, is ready to provide additional information and answer inquiries regarding PTC ASIA 2020 by tel: +66 2 055 0643 or by e-mail at services@gtcc.org.
TRADE FAIRS 41
automatica 2020: The leading exhibition For smart automation and robotics 8-11 December 2020, Munich
• Digital transformation – data networking and establishing collaboration models in entirely new constellations • Man and machine – how production processes can be designed in a future oriented way by using autonomous robots that are flexible in terms of location and tasks • Ar tificial intelligence – self-optimizing or smart software in the factory of tomorrow Due to the globally increasing spread of the Coronavirus and based on the recommendations of the German Federal Government and the Bavarian State Government, automatica has been postponed from the middle of June 2020 to 8-11 December 2020. The event will act as an important catalyst for a successful post-crisis period and will help the industry to emerge even stronger from the current exceptional situation. As the leading international exhibition for smar t automation and robotics, the exhibition provides comprehensive answers to your questions and demonstrates how you can benefit from digitalizing your production processes. In fact, automatica will be a future laboratory that offers an open and interdisciplinary space for productive exchanges between industry representatives. It has a clear vision for guiding exhibitors and visitors from automated to autonomous production – the factory of the future controls itself. Apart from providing production-optimizing solutions and products, automatica features the key technologies of robotics, assembly and handling technology, machine vision and digital solutions for smart factories in a single location. It covers the entire value chain of manufacturing sectors, from components to systems and from services to applications, and precisely addresses the following topics that keep the industry moving and which will shape the future:
In fact, automatica provides answers to the industry’s most pressing questions concerning: (a) how to lead a company from sequential to matrix production; (b) how can driverless transport systems become even more flexible; and (c) how can machines solve complex tasks autonomously? Benefit from know-how transfers with leading exper ts and achieve network expansion with people who can show the way to Industry 4.0. Usher in a new age of production by visiting automatica 2020. More details on automatica are available at https://automatica-munich.com. For further information, please contact GTCC’s official representative for Messe München GmbH in Thailand, Ms. Patamaporn Wasuwat, by tel: +66 2 055 0641 or by e-mail at muenchen @gtcc.org.
www.thailand.ahk.de
42 TRADE FAIRS
EuroBLECH 2020 (postponed) 26th International Sheet Metal Working Technology Exhibition 9-12 March 2021 in Hanover, Germany Mack Brooks Exhibitions has announced the postponement of EuroBLECH, which was scheduled to take place at the Hanover Exhibition Grounds in Germany from 27 to 30 October 2020. The new dates for the next EuroBLECH, 26th International Sheet Metal Working Technology Exhibition, are 9 -12 March 2021. This decision was taken after extensive conver sations with all exhibitors and partners over recent weeks and months who have expressed their preference not to hold the show in October, in light of the ongoing Covid-19 crisis. Uncer tainties around travel restrictions in order to maintain the truly international character of the EuroBLECH event were also a concern to many participants. As part of a recent series of industry surveys, the participants of EuroBLECH indicated their requirement to network and conduct business in order to pave the way for the recovery of the industry following the Covid-19 pandemic. EuroBLECH will therefore offer a virtual hub for the global sheet metal working industry in October. Fur ther information on the Digital Innovation Summit containing details on the Online Presentation Theatre for exhibitors, video on demand options and matchmaking facilities, will be made available on www.euroblech.com. The German-Thai Chamber of Commerce is ready to answer inquiries regarding EuroBLECH by tel: 66 2 055 0643 or by e-mail at services@gtcc.org.
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