Update Q2/2014

2/2014 http://thailand.ahk.de

T H E M AG A Z I N E O F T H E G E R M A N - T H A I C H A M B E R O F C O M M E R C E

CHEMICAL INDUSTRY Outlook for Thai chemicals industry still positive

Bayer polyurethanes help give the ‘Brazuca’ its optimal properties

Business Delegations on Renewables and Energy Efficiency

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German-Thai Chamber of Commerce Annual Gala Night 2014 POSTPONED TO Friday, 5 September 2014, 6:30 p.m. to midnight Shangri-La Hotel, Bangkok The German-Thai Chamber of Commerce (GTCC) invites you to be part of a glamorous evening at GTCC Gala Night 2014 under the theme ‘The Magical Germany’. Experience and let yourself be mesmerized by the enchanting beauty of Germany which will be translated into highlight performances and shows of the evening.

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DEAR READERS In this issue, we take a closer look at the different aspects of the chemical industry. For example, did you know that German chemical technology is behind the production of Brazuca – the official match ball of the 2014 World Cup Brazil? Have a look inside this issue of Update to learn more interesting facts about Brazuca. You will also find an outlook for the Thai chemical industry with details and relevant figures from Germany Trade & Invest.

On the activity side in this past quar ter, we successfully hosted a GTCC Joint Luncheon on the “Economic Outlook 2015” during which we gained some very interesting insights from representatives of leading German companies in Thailand. In a more social vein, we arranged site visits to several member companies. This latter activity, which is reserved exclusively for GTCC members, has become more and more popular as we continue to receive consistent and positive feedbacks from participants.

Aside from this, our German-Thai Dual Excellence Education (GTDEE) team was delighted to be able to jointly present certificates to the first group of BMW Service Apprentice Programme graduates. The GTDEE project is expanding steadily as newly-committed partner colleges and companies as well as an increasing number of competent students continue to join the project.

Those of you involved with the field of renewable and efficient energy may be interested in our upcoming business delegations to Thailand on “Smart Grids” and “Grid-connected photovoltaic (PV)” in September and October, respectively. The visits will entail relevant technology conferences with participation by selected Germany companies, thus providing an ideal opportunity for Thai companies to learn about relevant technologies from Germany.

In addition, several trade fairs that GTCC officially represents in Thailand will be held towards the end of this year. They include IFA 2014, Drink Technology India, it-sa, EuroBLECH 2014 and Euro Tier 2014. You can simply check our website for the Trade Fairs calendar and further details.

Last, but most importantly, as many of us will be taking a summer break during July, on behalf of the GTCC team I wish you an enjoyable and refreshing holiday with your family and friends. Meanwhile, we will be looking forward to having you back in action with us after the break. So, take care and see you soon!

Best regards,

Jörg Buck Executive Director

Update is published quarterly by the German-Thai Chamber of Commerce and distributed free of charge to members and qualified non-members in Thailand and abroad.

Publisher/Editor-in-Chief: Jörg Buck

Subscription is also available at an annual rate of US$75 (airmail). Payment can be made in cash or cheque to the German-Thai Chamber of Commerce, Empire Tower, 195 South Sathorn Rd., Bangkok 10120, Thailand. Tel: (+66) 02-670-0600. Fax: (+66) 02-670-0601. E-mail: info@gtcc.org.

Editor & Communications Director: Ratanaporn Bistuer

Any opinions expressed in articles in this magazine do not necessarily reflect the views of the Chamber.

Update welcomes story and photo contributions from members and non-members alike. Articles may be reproduced with acknowledgement, except for those taken from other sources.

Circulation per issue: 2,000

Advertising Director: Pimtip Faktorngpan Design & Layout: Sorapol Liengboonlertchai Sub-Editor: Tony Oliver

06 CHEMICAL INDUSTRY

OUTLOOK FOR THAI CHEMICALS INDUSTRY STILL POSITIVE Contributed by: Dr. Waldemar Duscha, Germany Trade & Invest

Thailand's market for chemical products – together with the overall economy – should record a slight increase in 2014. The domestic industry expects its annual turnover to continue to grow by more than US$ 35 billion, partly due to the rising demand for petrochemical products in the region. In 2013, the import of chemical precursors and finished products amounted to US$ 26 billion, somewhat less than in the previous year.

However, Germany's imports could boost by almost 24 per cent to US$ 1.2 billion.

MARKET DEVELOPMENT/DEMAND Thailand's chemical market moves roughly in line with the overall economy. According to the latest forecast, the gross domestic product will likely grow by 2.5 to 2.7 per cent in 2014.

Nevertheless, if the prospects are more and more gloomy by the ongoing political crisis, this would have a negative impact on the chemical industry. However, the economic fundamentals remain promising, so that the economy with the formation of a new Government could pick up steam again in the second half of the year.

In 2013, according to the Office of Industrial Economics, the production index of the Thai plastics industry increased by 3.7 per cent – after a weak growth of 0.9 per cent in the previous year. In 2013, import of plastics also strongly went up by 3.4 per cent to 555.784 metric tons (mt), with substantial increases in monofilament (+20 per cent), floor coverings (+ 25 per cent), flat products (+11 per cent) and sanitary equipment (+ 14 per cent). In 2013, the plastics business benefited greatly from the automotive manufacturing. Thereby, the passenger car production increased by nearly 11 per cent, reaching the 1.1-million unit threshold. The government-subsidised eco-car programme has also played an important role.

Five Japanese major carmakers have signed up for the eco-programme. The total eco-car production capacity of these five companies is 585,000 vehicles per year. The fact that annual production up 2018 should reach 3 million vehicles by means of the second phase of the eco-car programme will open up opportunities for further growth.

UPDATE 2/2014

Other growth impulses come from the construction industry, as well as the food processing and packaging industry. In 2012, Thailand's construction industry increased its turnover by around 13 per cent to just under US$ 30 billion. Growth forecasts for 2013 ranged from 8.5 per cent (Thai Contractors Association) to 10.5 per cent (KResearch).

In 2014, the construction market should continue to expand strongly, both in building construction and in infrastructure construction.

The major petrochemical industry tends to know how to reduce its dependence on imports and to act as a regional hub for exports. In 2013, three new plants for acr ylonitr ile (200,000 mt), ammonium s ulp hate (160,000 mt) and m et hyl methacrylate (70,000 mt) started operating.

Under a joint venture with a large Japanese corporate group, until 2016, the production capacity of polyethylene (LDPE) should reach 152.000 mt, rising to around 150 per cent.

CHEMICAL INDUSTRY 07

Bio-plastics are still in their early stage of development and profit from the know-how of the petrochemical industry. Here, Thailand has great potential because of its abundant feedstock from rice, cassava, sugar cane and cellulose. According to the Board of Investment of Thailand (BOI), there are already 31 companies in this branch, and there are good opportunities to form more mergers and partnerships with foreign companies. Thailand's largest chemicals group PTT Global Chemical (PTTGC) has become the world's leading player in petrochemical industry after the PTT Chemical reached an agreement to acquire NatureWorks (PLA) and established a production plant under the company name PTT MCC Biochem through a joint venture with Mitsubishi.

The pharmaceutical market amounts to US$ 3.2 billion. Long-term growth prospects remain positive as a result of the growing purchasing power and health care, as well as the development to a regional hub for health and medical tourism. There is also a growing demand for generic and non-prescription medicines, fostered by the expansion of the drugstores. Around three quarters of drugs sold are produced locally. Approximately 90 per cent of the necessar y chemicals are imported.

Thailand’s cosmetics market is the largest in ASEAN. According to the French company L'Oréal, the market grew by almost 12 per cent to approximately US$ 3.4 billion in 2012 and could also continue to show double-digit growth. skin-care products represented the largest segment with 45 per cent. L'Oréal sees itself as the number two in the beauty market with 112 million products sold in 150,000 stores and as a market leader in skin-care products with a share of 18 per cent.

PRODUCTION/INDUSTRY STRUCTURE About three quarters of the local production companies engage in downstream activities, which include five sectors, namely fertilisers, paints, cosmetics, surfactants and other chemicals. The basic chemicals sector with organic and inorganic chemicals thus represents in terms of figures only a quarter, but is likely to be significantly greater regarding the investment volume and is clearly dominated by multinational companies.

The plastics industry with around 3,000 companies and 380,000 employees is broadly positioned. Most of them are small and medium-sized businesses (82 per cent), which have their regional focus in the Bangkok Metropolitan area. In 2013, according to the Plastics Institute of Thailand (PITH), the sales including export amounted to baht 600 billion (approx. euro 14 billion; euro 1 = baht 42). The growing competitiveness of the sector is reflected, among other things, in the good export performance: In 2013 export of plastics in primary forms could increase by 5 per cent to US$ 9 billion and plastic products by 6.4 per cent to US$ 3.5 billion, corresponding to 5.5 per cent of the total export.

Altogether, there are 714 pharmaceutical corporations in Thailand. Of these companies, 80 per cent are Thai-owned, while the European commitment holds back with the exception of Switzerland. In 2013, Thailand manufactured 26.944 mt of pharmaceutical products, 46 per cent in liquid and 25 per cent in tablet dosage form.

The regional centre of the petrochemical industry is the Map Ta Phut Industrial Complex in Rayong with the industry leaders PTTGC (www.pttgcgroup.com), Indorama Ventures (www. indoramaventures.com), SCG Chemicals (www.scg.co.th) and IRPC (www.irpc.co.th). The most important foreign global players include the US group Dow Chemical, as well as Mitsui Chemical and Mitsubishi Chemical from Japan. From the German side, BASF, Bayer, Evonik, Beiersdorf and Merck have larger production facilities. The Petroleum Institute of Thailand (PTIT) estimates the petrochemical production capacity at 29.1 million mt in 2012. Of this total, 11.9 million mt are from upstream, 6.7 million mt from midstream, and 10.5 million mt from downstream products.

Production capacity of selected petrochemical products (in 1,000 metric tons.)

Products

2011

2012

Upstream

11,843

11,879

Ethylene

4,436

4,436

Propylene

2,566

2,564

Paraxylene

2,149

2,187

Benzene

1,380

1,359

Midstream

6,514

6,673

2,726

2,787

Vinyl chloride monomer (VCM)

900

900

Styrene

520

500

Downstream

10,519

10,534

Polyethylene (PE)

4,030

4,030

Polypropylene (PP)

1,950

1.970

Polyethylene terephthalate (PET)

1,623

1,713

Polyvinyl chloride (PVC)

846

846

Polystyrene (PS)/acrylonitrile-butadiene-styrene (ABS)

664

664

472

622

Pure terephthalic acid (PTA)

Other chemicals Source: Petroleum Institute of Thailand

http://thailand.ahk.de

08 CHEMICAL INDUSTRY

In 2013, the BOI registered 124 foreign investment projects in the branch of chemistry and paper, which is considerably less than 2012 (228) and a little bit more than 2011 (117). In 2013, the value of the investment slumped from US$ 2.7 billion to US$ 0.7 billion compared to the previous year – representing only 4.4 per cent of the total foreign investment (US$ 16.2 billion) compared to 13.0 per cent in the previous year.

The expansion of the existing capacity continues to be the most important investment planning of the national large corporations. The plant of PTT MCC Biochem places new emphasis on PBS Bio-plastics.

The competitive advantage of the petrochemical industry is also manifested in the growing commitments in foreign countries. Thus, the largest chemicals group PTTGC with an annual turnover of US$ 20 billion considers investing approximately US$ 10 billion over 10 years in new petrochemical complex in Malaysia, Indonesia and the People's Republic of China.

Selected investment projects Actor

Investment

Project status

Remarks

IVL

US$ 3.8 billion

2011 to 2014

Double the PET-capacity to 10 million t/a, acquisitions abroad

IRPC

US$ 990 million

Completion 2014

Expansion of polypropylene capacity from 320,000 to 740,000 t/a

Thaioil/Mitsui

US$ 300 million

Completion 2016

LAB plant with 100,000 t/a

PTT MCC Biochem

US$ 200 million

Completion 2015

PBS plant with 20,000 t/a

Lubrizol/Sekisui Chemical

US$ 100 million

2014 bis 2016

PVC-C-plant with 60,000 t/a

Solvay

Euro 20 million

Completion 2015

Sodium bicarbonate plant with 100,000 t/a

SCG/SCI/JX

n/a

Completion 2016

ENB plant with 20,000 t/a

SCG

US$ 4.5 billion

2014 to 2018

Olefin complex in Vietnam with 1 million t/a, in addition

PTTGC/Pertamina

US$ 4.5 billion

Completion 2017

Naphtha crackers with 1 million t/a in Indonesia

Sources: Press releases, company news, researches of Germany Trade & Invest FOREIGN TRADE In 2013, Thailand's import of chemical raw materials and finished products declined slightly by 1.6 per cent to US$ 26.0 billion. Organic chemicals (-3.2 per cent), fertilisers (-8.4 per cent), as well as plastics and plastic products (-8.4 per cent) suffered a major setback, while

UPDATE 2/2014

imports of drugs (2.2 per cent), soaps (3.5 per cent) as well as in the group of essential oils, cosmetic or toilet preparations (12.5 per cent) increased.

CHEMICAL INDUSTRY 09

Import of selected chemical products (in US$ millions) HS code

Product

2012

2013

From Germany (2013)

28

Inorganic chemicals

1,651

1,638

70

29

Organic chemicals

5,112

4,947

136

30

Pharmaceutical products

1,869

1,910

191

31

Fertilisers

2,762

2,531

65

32

Tanning or dyeing extracts; dyes, pigments, paints, varnishes etc.

1,495

1,464

119

33

Essential oils, cosmetic or toilet preparations etc.

1,151

1,295

63

34

Soap, washing preparations, lubricating preparations, artificial waxes etc.

707

732

67

35

Albuminoidal substances; glues etc.

273

293

30

38

Miscellaneous chemical products

2,904

3,080

174

39

Plastics and articles thereof

8,461

8,073

282

26,385

25,963

1,197

Total Source: Ministry of Commerce, Thailand

In 2013, Imports from Germany again increased stronger by 23.7 per cent to nearly US$ 1.2 billion, after a decrease of 18.1 per cent to US$ 966 million in the previous year. Thus, Germany's relative market share increased from 3.7 to 4.6 per cent. Foremost among the numerous supplier countries in 2013 are the People's Republic of China with an import value of US$ 4.3 billion, followed by Japan (US$ 4.2 billion), the United States (US$ 2.3 billion), as well as Malaysia and Republic of Korea (US$ 1.6 billion each). forty per cent of the drug imported are from the five countries, namely Switzerland, the United States, Germany, France and the United Kingdom.

In 2013, Thailand's export of chemical products grew by 5.6 per cent to US$ 25.6 billion. The most important export goods were plastics and goods made of plastic (US$ 12.6 billion), organic chemicals (US$ 6.8 billion), essential oils, etc. (US$ 2 billion). About one third of exports went to the three biggest buyer countries, namely the People's Republic of China, Japan and Indonesia.

BUSINESS PRACTICES Technical standards, requirements, and provisions for the chemical industry are available at the Thai Industrial Standard Institute (www.tisi.go.th). The Customs Department of Thailand (www. customs.go.th) is responsible for the import procedure.

Contact addresses Name

Internet address

Remarks

AHK Thailand

http://thailand.ahk.de

Point of contact for German businesses

Board of Investment

www.boi.go.th

Agency for investment promotion

The Office of Industrial Economics

www.oie.go.th/en

Industry forecasts

National Innovation Agency

www.nia.or.th

Agency for innovation promotion

Chemical Industry Club, Federation of Thai Industries (FTI)

www.fti.or.th

Association of chemical industry

Petroleum Institute of Thailand (PTIT)

www.ptit.org

Institute for petroleum industry

Plastics Institute of Thailand

www.thaiplastics.org

Institute for plastics

Thai Bio-plastics Industry Association

www.tbia.or.th

Association of manufacturers of bio-plastics

Industrial Intelligence Unit

http://iiu.oie.go.th

Internet portal of the plastics industry

http://thailand.ahk.de

10 CHEMICAL INDUSTRY

ON THE MOVE – MORE SUSTAINABLY WITH SPECIALITY CHEMICALS Contributed by: Evonik (Thailand) Ltd.

The entire world is on the move. In Thailand, with its annual production of about 2.5 million vehicles and almost 30 million registered vehicles, nothing exemplifies this dream of mobility more than the automobile. The downside: Road traffic is now responsible for almost 16 per cent of all man-made carbon dioxide emissions worldwide. So how do we make mobility not just more comfortable but also more sustainable, more resource-efficient and more environmentally-friendly each and every day? By using Evonik speciality chemicals, which are crucial for saving fuel and protecting the environment.

BOOSTING EFFICIENCY When looking for a new car, most people are interested in the brand, colour, horse power, price and perhaps its fuel efficiency. High-quality tyres are usually not at the top of the list, as most people just want their tyres to do the job of ensuring that their car has a good road grip.

Although not immediately obvious, tyres are marvels of engineering, with about 30 ingredients performing special tasks. Rubber additives such as silica and organosilanes help to reduce rolling resistance, which accounts for 20 to 40 per cent of a car’s fuel consumption, thus maintaining comfort, safety and durability. Whether a vehicle has a hybrid, electric, gas or traditional diesel drive system, low rollingresistance tyres help drivers get more mileage out of their automobile’s tank or battery.

From an environmental standpoint, this primarily means that efficiency is increased to everyone’s benefit. The European Union, Japan and the

UPDATE 2/2014

Republic of Korea have recognised this benefit and introduced a mandatory tyre label for car tyre sales. At a glance, the label shows car buyers how quiet the tyres are as well as the fuel- and brakeeffectiveness of a car.

BIO IN THE TANK Biodiesel has been the leading alternative energy source for automobiles for a long time. In many countries, laws require the admixtures of biofuel to reduce cars’ CO2 emissions as well as lower the amount of particulates in the exhaust fumes. Using speciality chemicals as transesterification catalysts for the production of biodiesel enables manufacturers to utilize various vegetable oils and waste products to create extremely pure biodiesel that does not compete with food production.

LIGHTER VEHICLES The contribution of speciality chemicals to efficient mobility is not restricted to tyres. Reducing a car’s weight also plays a crucial role.

Composites, which combine flexible carbon or glass fibre with a curing plastic, are particularly beneficial. Lightweight engineering, which uses this hard foam product, has been used in airplanes and helicopters for a long time and is becoming more and more widespread in the automotive industry. It is increasingly being employed in manufacturing body components in automobiles – such as car bonnets, wheel rims and other body parts – that are much lighter than conventional metal parts.

CHEMICAL INDUSTRY 11

This is also the case for high-gloss body parts, side windows, tail-lights, interior lighting and instrument covers made out of polymethyl methacrylate® (PMMA). Such parts are not only light but also especially easy to process, outstandingly formable and unbeatable when it comes to recyclability.

Plastic materials are even being used increasingly beneath the bonnet of cars. The particularly heat-resistant plastic materials are replacing metal components even in areas that are very hot. They not only reduce weight but also improve the airflow in an induction pipe.

LONGER ATTRACTIVE H owe ve r, a ve h ic le ’s e nv i ron m e n ta l performance is affected by more than just fuel consumption; the vehicle’s production process and service life are also extremely important. Speciality chemicals are increasingly helping to improve resource efficiency in this area as well.

Speciality materials also help to protect surfaces. These materials range from very environmentally-friendly underseals containing speciality polymers and brand plasticisers to extremely scratchresistant paints.

In the interior, special plastic additives protect surfaces against scratching and material ageing, which is especially important for components such as the steering wheel, the gear lever knob and the window lifter that are subject to stress every day. No matter which component is in question, if it lasts longer it will not need to be replaced. In addition, because new coating formulations are increasingly free of solvents and more energy-efficient to apply, cars will first and foremost be “greener” in the future, regardless of their colour.

ABOUT EVONIK Evonik, the German creative industrial group, is a world leader in speciality chemicals. Profitable growth and a sustained increase in the value of the company form the heart of Evonik’s corporate strategy. Our activities focus on the key megatrends health, nutrition, resource efficiency and globalisation. Evonik benefits specifically from its innovative prowess and integrated technology platforms.

In Thailand, Evonik has been active for more than 20 years. Currently, Evonik operates an office in Bangkok and manufacturing sites in Rayong for the production of high-quality precipitated and fumed silica for the automotive, food and animal feed as well as the paints and coatings industry.

Evonik Thailand is part of Evonik’s South-East Asia, Australia and New Zealand regional presence. Core activities in the region include, among others, feed, lubricant and coating additives, hydrogen peroxide, precipitated and fumed silica, acrylic resins, additives for the personal and household care industry, performance and speciality monomers, moulding compounds and high-performance polymers.

For further information about Evonik (Thailand) Ltd Exchange Tower, Unit 2503, 25th Floor, 388 Sukhumvit Road, Klongtoey, Bangkok 10110 Phone: +66 (0)2 784 7900 www.evonik.com

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12 CHEMICAL INDUSTRY

Henkel offers customers from the electronics industry worldwide a comprehensive portfolio of innovative high-technology adhesives for the manufacture of microchips and electronic assemblies.

HENKEL – WORLD-LEADING SOLUTION PROVIDER FOR ADHESIVES, SEALANTS AND FUNTIONAL COATINGS Contributed by: Henkel (Thailand) Ltd.

Drawing on its long experience, Henkel is able to provide a well-balanced por tfolio of international, regional and local brands, and offers a multitude of applications to satisfy the needs of different target groups. The business sector, Adhesive Technologies, provides tailor-made solutions worldwide with adhesives, sealants and functional coatings in two business areas: Industry and Consumer, Craftsmen and Building.

Through the combination of its global presence, unique portfolio of technologies and leading adhesive specialists worldwide who have close contact with customers, Henkel provides innovative customised solutions of the highest quality, combined with the best possible service.

At the same time, shared technology, structures and systems along the entire value chain create a strong platform for synergies.

The Adhesives Technologies business sector comprises five market- and customer-focused strategic business units: Packaging and Consumer Goods Adhesives; Transpor t and Metal; General Industry; Electronics; and Adhesives for Consumers, Craftsmen and Building.

Industrial business is structured under the Loctite, Bonderite, Technomelt, Teroson and Aquence brands, each of which represents a group of specific technologies and applications.

In consumer business, Henkel Adhesive Technologies is further strengthening its four existing brand platforms of Loctite, Pritt, Pattex and Ceresit. In 2013, more than 70 per cent of sales were generated by the top 10 brands.

To strengthen its relationship with customers, Henkel often starts working with them from the design and product development phase. The product solutions from Henkel are aimed at around 130,000 direct customers with ver y different requirements. Thus, stronger differentiation in customer service is playing an increasingly important role in the configuration

UPDATE 2/2014

of the portfolio of products and services.

Expanding its leadership in innovation is another important cornerstone of Henkel’s growth strategy. Here, the activities focus on opening new fields of application through innovative adhesive technologies as well as by o p timis ing the p e rfo r mance a nd sustainability of existing solutions. In 2013, Adhesive Technologies generated 30 per cent of sales from products successfully launched onto the market in the past five years.

CREATING ADDED VALUE FOR CUSTOMERS Henkel drives progress along the entire value chain through its products and technologies with the aim of delivering greater value or reducing its ecological footprint. Sustainability is integrated into ever y step of product development.

Customers all over the world can use customised solutions to increase their added value relative to their environmental footprint.

CHEMICAL INDUSTRY 13

Adhesive Technologies uses its in-depth industry knowledge to help increase efficiency along the entire value chain. This approach is an integral part of Henkel’s long-term goal of tripling efficiency by 2030. The company’s broad portfolio of technologies reduces energy consumption, CO2 emissions and waste generated during the production and use of a wide variety of products, ranging from packaging, books and mobile telephones to automobiles and aircraft.

Some 1,600 technical experts working in Henkel’s innovation centres worldwide show customer s the high performance and sustainability offered by solutions from Henkel every day. The new innovation centre in Pune, India, for example, combines global and local expertise by working with more than 800 automotive suppliers. It has product-testing facilities that can be adjusted to reflect the specific requirements of Henkel customers, enabling tailor-made solutions to be developed on site.

Innovative technologies are also used in the electronics sector to make numerous improvements to mobile phones, tablets, flat-screen televisions and many other electronic devices now used in daily life. For example, mobile electronic devices are becoming smaller, thinner and more powerful – and produce more heat as a result. The new patent-pending thermal conduction foil introduced in Loctite’s TAF (Ther mal Absorbing Film) series reduces processor and case temperatures by more than 3 degrees Celsius. This improves performance and user comfort, while expanding the range of design possibilities for new devices. It is also an example of how the innovative solutions provided by Henkel are one step ahead of current market requirements.

PARTNERING FOR SUSTAINABLE SOLUTIONS Henkel works with strong par tners to introduce efficient solutions that reduce the environmental footprint along the entire value chain. This places the focus on the company’s customers, thus helping them achieve their own sustainability goals. Henkel’s par tnership with KraussMaffei, a leading manufacturer of equipment for producing and processing adhesives, allows customers to reduce their environmental footprint.

Henkel and KraussMaffei have developed a process for manufacturing the composite components that are increasingly being used in automobile body manufacture. Using light, high-strength structural components reduces vehicle weight, making an appreciable reduction in CO2 emissions.

With regard to composites for the automotive industry, Henkel provides comprehensive composite solutions – including not only composite matrix resins for fibre-reinforced components but also a portfolio of tailored adhesives for multi-substrate bonding and composite assembly – as well as the know-how for engineering and processes.

Employees at the Henkel engineering centre near Munich, Germany, test the application of adhesives for customers from around the world. The centre is a model for further expansion of Henkel’s network of testing and development centres that enable the company to develop and test individual solutions by working closely with customers.

Engineering Scientist Renate Kreuzer uses an optical 3D measurement device to analyse the shape and dimensions of a car roof segment made of carbon fibre-reinforced Henkel resin.

In collaboration with partners such as Nordson Corporation, Henkel h a s a l s o d e ve lo p e d a ne w generation of hotmelt processes which will be applied in a broad range of industries.

Henkel Sales Manager Kevin Heffernan (right) explains the advantages of hotmelts applied by a Nordson dispenser to customer Bret Frazier, Operations Manager, at a canning line of a packaging plant in Charlotte, North Carolina, United States.

The matrix resin Loctite MAX 2 is designed for the series production of fibre-reinforced, lightweight com p o n ents in auto mo tive construction. In co-operation with automotive supplier Benteler-SGL, Henkel has developed a process for large-scale manufacturing of fibreglass-reinforced leaf springs that weigh up to 65 per cent less than steel leaf springs.

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14 CHEMICAL INDUSTRY

BASF ‘CREATING CHEMISTRY FOR A SUSTAINABLE FUTURE’ Contributed by: BASF (Thai) Ltd.

Sustainability is at the core of BASF’s stated objective: “We create chemistry for a sustainable future.” The Earth’s resources are limited, so the growing world population and its rising expectations are, and will continue to be, a global challenge.

sustainable development is an ongoing process and is relevant in all areas of the company. Operating, regional and functional units are integrating this common understanding of sustainability in their strategies.

Innovations from chemistry play an important role in ensuring a sustainable future – the continuous pursuit of greater sustainability secures BASF’s business success. In doing so, profitability must be reconciled with social responsibility and environmental protection.

In addition, examples that illustrate how BASF’s solutions promote sustainability are being collected and shared throughout the company.

All BASF employees can make a contribution to this process.

However, what does this goal mean exactly for BASF and for each individual employee?

Sustainable development is a broad term that can be interpreted in different ways and is used in various contexts. That is why a common understanding of sustainability has been developed and defined for BASF by employees and managers from all regions in a series of intensive discussions.

Based on this, criteria are being established that include the three dimensions of sustainable development – economy, environment and society. These criteria can be used to examine management decisions, strategies and research activities with regard to sustainability, and to amend them if necessary. After all, sustainability is a crucial factor in determining competitiveness.

This will create new opportunities for growth and innovation for BASF. To this end, the existing product portfolio will be regularly and systematically reviewed with regard to sustainability aspects. Anchoring

UPDATE 2/2014

In 2050, 9 billion people will be living on this planet. If no change is made in the way we live and manufacture goods then the equivalent of the resources of almost three Earths will be needed to meet the demands of the population. Therefore, we are facing huge global challenges. At the same time, on the positive side, these challenges open up many opportunities for the chemical industry.

The challenges can be grouped into the following three major categories: Resources, environment and climate: Dramatically-rising energy demand is now one of the world’s most pressing challenges. In addition, access to clean water and other non-renewable resources is becoming increasingly important.

Food and nutrition: A growing world population obviously needs correspondingly greater amounts of food, which has to be produced from less arable land. It will also be necessary to enhance nutrition quality.

Quality of life: Although aspirations differ greatly from region to region and among different social groups, there is a common ambition – people want to improve their individual quality of life.

CHEMICAL INDUSTRY 15

This ambition may take ver y different forms, depending on a country’s economic and demographic development. In some places, the focus is on affordable housing or cars, elsewhere the emphasis is on good health care or effective pharmaceuticals.

In all these areas, chemistry acts as an enabler for innovation and sustainability in tackling the above-mentioned challenges.

RESOURCE EFFICIENCY IS THE CORNER STONE Energy of the future As the world's leading company in an energy-intensive industry, BASF’s success depends on long-term, secure supplies of energy and raw materials such as oil, naphtha and gas. Because the fossil fuel base is limited, BASF wants to ensure a sustainable energy policy that does not lose sight of the vital needs of its business locations in view of global competition.

Increasing the efficient use of energy and raw materials on a sustainable basis is a top priority for BASF. The company has already implemented a three-pronged approach to resource conservation through: (a) highly efficient production and energy provision at its Verbund sites; (b) innovative products and processes; and (c) replacing fossil fuels by renewable raw materials wherever this is realistic.

Efficient use of resources in the Verbund Energy costs may make up as much as 60 per cent of the manufacturing costs for chemical products. Promoting efficient use of resources is therefore in BASF’s own interest. At major production sites around the world, BASF uses a Verbund approach that links production and energy requirements in an intelligent manner.

Primary energy carriers are used optimally both as raw materials and for generating electricity and steam. Heat from production processes is not discharged into the environment but captured to power downstream production plants.

Thanks to the Energy Verbund system, BASF group saves around 17 million MWh per year, equal to an annual reduction of 3.5 million tons of CO2 emissions. The Verbund approach is one of BASF’s prime strengths in ensuring the efficient use of resources. It therefore offers a crucial competitive advantage, while also having a positive impact on the environment.

Safeguarding energy supplies for production sites BASF is increasingly using combined heat and power (CHP) plants to generate both heat and steam. Such co-generation plants are an extremely effective means of supplying energy and, with an overall fuel efficiency of almost 90 per cent, are the front-runners among energy conversion methods suitable for use on an industrial scale.

BASF currently operates 20 gas turbine plants worldwide. Partner companies at BASF sites operate another eight gas turbine plants

with steam co-generation, mainly to supply BASF. By using CHP technology, BASF is able to meet more than 70 per cent of its electricity demand.

Renewable energies BASF sites require a reliable energy supply at a reasonable price if they are to remain globally competitive. Renewable energy can reduce dependence on fossil fuels, and their use is CO2-neutral. In order for renewable energy supplies to take a permanent place in our energy mix, they need to be competitive and able to exist without subsidies.

Using renewable raw material BASF has expertise in both petrochemical-based and renewablebased chemistry. With the integration of Cognis the company has broadened its product portfolio based on renewable raw materials.

Both petrochemical and renewable-based products have to fulfill basic sustainability criteria.

BASF uses coconut and palm kernel oil and, to a lesser extent, palm oil to process those oils into raw materials for the cosmetics, detergents and cleaners industries as well as into technical applications such as coating additives or synthetic lubricants.

As a consumer of palm kernel oil, BASF actively promotes the objectives of the Round Table on Sustainable Palm Oil (RSPO) and is continuing Cognis’ RSPO membership. RSPO, with its more than 500 members, environmental organisations and government agencies, seek solutions for the sustainable cultivation of oil palms.

One of the objectives is to ensure the development of plantations while protecting rainforests and their valuable biodiversity. However, it will take time to implement these principles throughout the whole value chain in their entirety and to the fullest possible extent.

BASF will support the use of certified sustainable sources for palm and palm kernel oil. The goal of BASF is to purchase all its palm and palm kernel oil supplies from cer tified sustainable sources; the company is working toward achieving this goal by 2015.

In summary, minimising BASF’s environmental footprint by using the best technologies and through operational excellence as well as creating value for employees, shareholders and society, is the core sustainability element. Furthermore, having an open dialogue with stakeholders is necessary in order to understand their viewpoints and establish partnerships for sustainable solutions. Every employee contributes to this in his own way.

As “The Chemical Company”, BASF is in a great position to meet the needs of society, especially as its broad technology portfolio, market access, resources and expertise contribute to a sustainable future.

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16 CHEMICAL INDUSTRY

Bayer MaterialScience plans major investment in CO2-based polyol production project Contributed by: Bayer Thai Co., Ltd. Following a successful test phase and promising market analysis, Bayer MaterialScience plans to invest an additional Euro 15 million in its “Dream Production” project. This will involve the construction of a production line at its Dormagen site, which will use the greenhouse gas carbon dioxide (CO2) to produce a precursor for premium polyurethane foam.

The line will have an annual production capacity of 5,000 metric tons. The permit application will be submitted to the Cologne district authority in the next few weeks.

Because CO2 can be used as a basic building block for plastics, the objective of the Dream Production project is to launch the first CO2based polyols on the market, starting in 2016.

Processors of polyols and polyurethanes have already expressed considerable interest. Highquality polyols based on CO2 are not currently available on a commercial scale. The new polyols from Bayer MaterialScience have at least the same high level of quality as conventionally manufactured materials as well as a more sustainable impact.

Using a certain amount of CO2 as a building block enables a reduction in the amount of the petroleum-based raw material propylene oxide, from which polyols are normally made

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entirely. The CO2 balance of the new process is far better than that of the conventional production method.

“Improving the sustainability of everything we do is an integral par t of our business strategy and this principle is implemented in our Dream Production project,” according to Bayer MaterialScience CEO Patrick Thomas. “We have succeeded in turning a waste gas that is potentially harmful to the climate into a useful raw material. That helps the environment and mankind, and we all benefit.”

SUCCESSFUL PARTNERSHIPS Bayer Mater ialScience developed the manufacturing process in collaboration with par tners in industr y and academia. The company discovered the catalyst that brings about the chemical reaction with the required level of efficiency, and developed it together with the CAT Catalytic Centre, a research facility in Aachen, Germany. The process was tested extensively in a pilot plant at the Leverkusen site as part of the publicly-funded Dream Production research project. This was accompanied by a study of market demand.

The new polyol is used for the production of polyurethane foam, which is found in many everyday items, including upholstered furniture, shoes and automotive parts, and is used to insulate buildings and refrigeration equipment.

“The first major field of application will most likely be mattress production,” announced Dr. Karsten Malsch, Dream Production project manager at Bayer MaterialScience.

For further information about the Dream Production project, contact Chayanan Boonyaperm Tel: +66 (0)2-232-7018 E-mail: chayanan.boonyaperm@bayer.com).

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18 CHEMICAL INDUSTRY

BAYER POLYURETHANES HELP GIVE THE ‘BRAZUCA’ ITS OPTIMAL PROPERTIES Contributed by: Bayer Thai Co., Ltd.

The official match ball – the “Brazuca” – already has revealed and packs all the know-how and expertise gained in a nearly 30-year partnership between adidas and Bayer MaterialScience. The two companies have been working together in the field of ball development since 1986. From the outset, Bayer’s polyurethane materials have played a key role. It is these products that give the high-tech balls their perfect shape and outstanding properties.

From the outset, Bayer’s polyurethane materials have played a key role. It is these products that give the high-tech balls their perfect shape and outstanding proper ties. The “Brazuca” reveals its true qualities on the pitch, when precision passes are made or the ball flies true when shot towards the goal. This has been demonstrated not only in the sunshine, but also in very bad weather.

More than 600 professional players – including soccer greats such as Lionel Messi, Bastian Schweinsteiger and Zinedine Zidane – and 30 teams in 10 countries have tested the “Brazuca” under all kinds of outdoor conditions. The ball has also been used in friendly matches involving the German national team.

“This makes it the most tested ball that adidas has ever put on the market,” according to Mr. Oliver Brüggen, Director of Public Relations at adidas. The results of the laboratory trials also speak for themselves: The “Brazuca” complies with, or exceeds, all the standards set by the international governing body of soccer.

THE SECRET IS IN THE SKIN This success is all down to the ball’s structure. Inside, it comprises an air-filled latex bladder. This is covered with a textile fabric that serves

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as a substratefor the outer layers. “But, in actual fact, the “Brazuca” owes its many highly-praised properties to its outer skin,” explained Mr. Thomas Michaelis, project manager for ball development at Bayer MaterialScience. “It comprises a total of five layers based on polyurethane raw materials.” These layers ensure optimal ball contact and prevent any moisture absorption. They are also responsible for the fact that the shape and appearance of the ball are retained for a long time.

The innermost layer of the skin is an adhesion coating that connects the textile substrate to the layers above. On top of this is a polyurethane foam layer, roughly 1 millimetre thick, made up of millions of gas-filled microspheres. This foam is highly elastic, so that the ball, after being deformed when kicked, immediately returns to its spherical shape to ensure an optimal trajectory.

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While fans continued to eagerly anticipate the start of the mammoth sports event, the “Brazuca” from adidas had already stepped on to the world stage as its leading actor. However, even after this World Cup is history, the sporting goods manufacturer will already be developing the next official ball for the World Cup, as the contract with FIFA has been extended to 2030. As the long-time par tner of adidas, Bayer MaterialScience – with its ball now-how and high-performance products – will be delighted to remain part of this project.

The outer skin comprises three compact layer s of polyurethane with different thicknesses. These layers are responsible for the outstanding resistance to external influences and abrasion, and for the ball’s high elasticity. They also help to preserve its unique appearance.

While the surface of conventional soccer balls consists of 12, 16 or even 32 panels, the “Brazuca” is made up of only six panels of absolutely identical shape. The perfect symmetr y is not only an outstanding geometric achievement, it also has major advantages – the more panels used to cover the surface, the more seams there are that can absorb moisture. Fewer elements mean that the ball is more durable and more resistant to the elements.

The panels are bonded together using patented thermo-bonding technology. The manufacturers obtain optimal results under defined pressure and temperature conditions – and with a special, heat-activated adhesive based on Bayer’s Dispercoll® U raw materials.

TYPICALLY BRAZILIAN The name “Brazuca” is a direct expression of the Brazilian joie de vivre – as is the colourful design of the ball. Even the creation of the name is typical of the soccer-crazed nation; more than 1 million Brazilian fans voted on the issue and chose it with a clear majority of more than 70 per cent. This is a first in the history of the Fédération Internationale de Football Association (FIFA), which had previously chosen the name of the official match ball itself.

BAYER MATERIALS SUPPORT THE COMFORT AND SAFETY OF SOCCER FANS Intelligent solutions for the World Cup stadiums in Brazil - protection against sun and rain Leverkusen – Brazil is modernizing and expanding its infrastructure in preparation for the 2014 Soccer World Cup and other major athletic events. One main area of activity is the renovation and construction of sports stadiums. Clever material solutions from Bayer MaterialScience are contributing to the comfort and safety of spectators, in everything from floors to roofing.

One example is the Estadio Nacional in Brasilia. The capital of this emerging nation lies in a tropical climate zone with high temperatures and heavy precipitation. Transparent solid sheets made of polycarbonate protect the 70,000 spectators in the stadium from sun and rain. The Makrolon ® UV 2099 sheets have UV protection on both sides that sur vives years of weathering without damage. With a transparency of more than 80 per cent, the sheets simultaneously promote grass growth.

The team of architects from gmp (Architects von Gerkan Marg and Partner) and Castro Mello Arquitetos have designed a beautifully shaped roof for the stadium. It is a circular suspension roof comprising double-walled structure held in place by a concrete ring. The final inner ring of the stadium roof in Brasilia consists of 110 metric tons of Makrolon® sheets, with each sheet 12 mm thick and over 10 metres long. The sheets cover a total surface area of roughly 7,500 square metres. Because polycarbonate is significantly lighter than other materials, a complex and costly substructure was unnecessary.

Makrolon® sheets not only can be easily installed directly at a construction site, they are also sturdy, highly impact-resistant and breakproof, making them a lasting and cost-efficient solution that has proven its worth in previous new stadium structures, for example in China and Poland.

For further information, contact Chayanan Boonyaperm Tel: +66 (0)2-232-7018; e-mail: chayanan.boonyaperm@bayer.com or visit the website at www.bayer.co.th

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20 CHEMICAL INDUSTRY

‘BIOGENIC RAW MATERIALS TO TRANSFORM CHEMICALS INDUSTRY BY 2020’ Contributed by: Tüv Süd (Thailand) Ltd.

Oil makes the world go round. Whether it is plastics, lacquers, paints or fertilisers – this raw material is the essence of a huge number of products. However, new research solutions are now being developed to change this state of affairs. This effort goes by the label of “renewable chemistry”.

Revolution is all about turning things upside down, throwing out the old and ringing in the new. The steam engine, electricity and the computer were, and are “revolutionaries” of such sweeping change.

Today, a new industrial revolution is taking shape – at least, this is the way that Dr Hermann Fischer sees it. In the industry, the 60-year-old chemist and entrepreneur is known as the “chemical reformer”.

medications. About 15 per cent of the crude oil consumed in Germany is used by the chemical industry for these purposes – approximately 16 million tons each year. Finding a suitable replacement for this “basis of life” is the challenge or, rather, the revolution.

The chemical industry is actively working to expand its base of raw materials. As part of this effort, it is increasingly using renewable raw materials wherever it is technically feasible and makes commercial, environmental and social sense. This conserves resources, protects the environment and, ideally, helps consumers feel good when they shop in supermarkets.

MATERIAL AND ENERGY USES

Cascade use describes the repeated utilisation of a raw material and functions, in principle, like a recycling system that is connected to an ongoing production process. An example of this material produced from renewable resources – let’s say corn or potatoes – is initially used to make man-made fibres. These resources can be repeatedly recycled and integrated into new production processes. However, that is not all – if the material‘s structure is damaged, or “exhausted”, it can still be used for energy purposes – including by incineration plants. For years now, the chemicals company BASF has been using renewable resources.

Fossil raw materials are the “staple food” of the chemical industry. In particular, crude oil – and, to a lesser extent, natural gas and coal – form the basis of many of the most important raw materials. The “black gold” is used to make paints, lacquers, plastics, fertilisers and

Today, these resources make up about 4 per cent of the raw materials used throughout the company. They consist mainly of vegetable oils, by-products from the wood-processing industry, sugar, starch and bioethanol. During chemical and biotechnological processes, these

Since the 1970s, he has been researching and developing products and processes that exclusively use biogenic – that is, renewable – raw materials. He also has a name for the results of his work: “Chemicaltechnical everyday products from naturally occurring raw materials”.

He has been producing them since 1983 in his own company, AURO AG and predicts that the chemicals industry will undergo a sweeping transformation before 2020.

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CHEMICAL INDUSTRY 21

materials are converted into such things as plastics. They are then called “Ultramid Balance”, a polyamide, or “Lupranol Balance“, a polyol, both of which are made from castor oil.

The range of potential uses of renewable raw materials is wide. It extends from plastics, fibres and detergents to glues, building materials, hydraulic fuel and medications, according to the German Chemical Industry Association. In 2011, a total of some 2.7 million tons of these materials were used, or 13 per cent of all organic chemical products in Germany. They have found homes in all areas where they outperform fossil materials in technical and environmental terms, according to the Association.

FOAM-FREE WITH BIOGENIC MATERIALS BASF has a product range for the cosmetics, laundry and cleaning industry that is composed largely of renewable raw materials. In addition, BASF uses vegetable oils to produce anti-foaming agents that are used in water-based lacquers, coating materials, printing inks and glues. These agents prevent foam from forming during the production and application processes. They are also used as coalescing agents that promote film formation of environmentally-friendly watery dispersions, and facilitate improved abrasion resistance as well as the adhesion of paints and lacquers.

However, this is not nearly all – BASF‘s animal-feed enzymes that are obtained with the aid of biotechnological processes support animal husbandry by making indigestible parts of the feed digestible. This results in an improved, resource-conserving use of feed.

The natural chemical revolution reaches almost to the heart of production processes, as figures show. While the German Chemical Industry Association has noted that 10 per cent to 15 per cent of

materials used in chemical processes around the world come from renewable sources, the German Professional Agency for Renewable Raw Materials has tracked their applications – about 40 per cent is attributed to vegetable oil and animal fats and an additional 40 per cent to carbohydrates. The remaining 20 per cent is divided between natural rubber, glycerin, proteins, medicinal plants, cork and vegetable wax. The trend line of the total amount is pointing upward – and demonstrates that the next industrial revolution is moving full steam ahead.

RENEWABLE RAW MATERIAL ALLIANCE How can the chemical industry use more organic raw materials in its production processes while also remaining flexible and continuing to operate existing facilities? One answer to this question is the massbalance method that TÜV SÜD has developed with BASF. Organic raw materials such as biomethane that are used to produce basic chemical products are assigned to end-products, which can include things such as paints and adhesives, in a standardised process. The mass-balance method enables manufacturers and customers to determine the percentage of a product‘s fossil raw material requirement that was replaced by renewable raw materials.

The certified process creates transparency while at the same time helping to conserve non-renewable resources.

For more detailed information, contact Ms. Sayamal Matikornkul, TÜV SÜD PSB (Thailand) Ltd. (tel: +66 (0)2-564-8041, ext. 129; fax: +66 (0)2-564-8042; mobile tel: +66 (0)90-983-9075; e-mail: sayamal.m@tuv-sud.co.th; website: www.tuv-sud.co.th).

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22 CHEMICAL INDUSTRY

PATENTS IN THAILAND – THE KEY ISSUES Contributed by: ASEAN IPR EU SME Helpdesk

In this article, the ASEAN IPR SME Helpdesk explains patenting in Thailand and the key issues of which European companies, especially small and medium-sized enterprises, need to be aware.

Thailand has been moving swiftly up the trade-production network in the past two decades, and is now positioned as a key supplier of many intermediate goods to other Asian countries. This is not least the case in the petrochemical industry, which has seen robust growth driven by demand for plastics and base industrial chemicals not just from Asian neighbours, but from within the country as well.

Thus, the opportunities for foreign direct investment and associated technology transfers are considerable. However, the value of the imported expertise and technology means that there are r isks to foreign businesses in the form intellectual property (IP) theft. Intellectual property rights (IPR) are still evolving in Thailand, and in practice not all types of IP are granted the protection and provisions for enforcement that would be expected in Europe.

Of par ticular relevance to the chemicals industr y are invention patents on manufacturing technology and petty patents (otherwise known as utility models) on chemical compositions. However, other types of IP, such as trade marks and copyright, can be also very important, especially as there is often an overlap in the protection granted to a specific innovation. For example, a company’s production technology can be

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protected as a design by both a copyright and patent, and in application may even make use of information that is considered to be a trade secret.

PATENT APPLICATIONS IN THAILAND Thailand is a member of the Paris Convention and the Patent Co-operation Treaty (PCT), which means that applicants for Invention Patents, Petty Patents and Design Patents are entitled to a “right of priority”; an applicant can use the same filing date as the original home country application if the original filing has been made within 12 months (six months for Design Patents) in any other country that is a Party to the Convention.

While applications for Design Patents and Petty Patents are still largely dominated by domestic applicants, applications for Invention Patents are mostly filed by foreign applicants.

Since 2011 the trend among foreign applicants has been to file fewer direct national

PATENTS IN THAILAND Invention Patent: An exclusive right, granted for 20 years, to a product or process that generally offers a new technical solution to problem.

Petty Patent: Known in most other countries as a utility model, this is an exclusive right to a product or process that is not considered as meeting the standard of inventiveness of invention patents. It lasts for six years, and is extendable twice for a period of two years each.

Design Patent: An exclusive right, granted for 10 years, to a form or composition of lines, shapes or colours that gives a special appearance to a product, and which can serve as a pattern for an industry or handicraft product.

CHEMICAL INDUSTRY 23

applications; instead there has been a sharp increase in the number of applications through the PCT route. Consequently, the backlog of patent applications has grown to a level of some concern for applicants – among the 23,000 pending applications made in 2012, less than a quarter have been granted. Therefore, it is recommended that European businesses apply via the direct national application system rather than the PCT route wherever possible , as the application waiting time may be reduced.

However, while in most cases it is better to make a direct national filing to gain a quicker result, in Thailand the examination of foreign patent applications depends on the outcome of any patent application already filed abroad at other Patent Offices. So, as an alternative, filing an application for a Petty Patent in place of an Invention Patent could be considered if the invention is eligible, and if the 10-year protection is sufficient.

Another final, yet crucial, point to remember is that Thailand operates under a “first-to-file” system. This means that the first person to file an application for any type of IP will own that right once the application is granted, subject to the provisions of the Paris Convention, despite the fact that someone else may have created and used the innovation first.

Whatever the efforts of the authorities to improve the implementation and enforcement of IPR in Thailand, timely application by European businesses for granting and registration of their IP rights by the Thai Department of Intellectual Property (DIP) is still crucial in order for companies to have a chance of defending and enforcing them.

Thus, the key to a successful IP strategy is to be proactive in protection and have all the necessary provisions in place before starting new operations in Thailand.

The ASEAN IPR SME Helpdesk is a European Commission co-funded project that provides free practical business advice related to ASEAN IPR to European small and medium-sized enterprises. To learn about any aspect of intellectual proper ty rights in South-East Asia, visit the project’s online por tal at www.asean-iprhelpdesk.eu. For free expert advice on ASEAN IPRs

for business, e-mail questions to: question@aseasn-iprhelpdesk.eu.

A reply will be given from one of the Helpdesk experts within five working days. The ASEAN IPR SME Helpdesk is jointly implemented

by DEVELOPMENT Solutions, the European Business Chamber of Commerce Indonesia and the European Business Organisations Worldwide Network.

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24 CHEMICAL INDUSTRY

CHEMICAL RESPONSIBILITY Contributed by: Centasia Thailand

Chemical distributors primarily make chemical raw materials available for the manufacturing industry. The chemical producers supply virtually all industrial sectors of the economy. Hence, by developing new intermediate materials, active ingredients and high performance chemicals, the chemical industry is a driving force behind innovation and growth. In fact, chemical distributors play a significant role in these dynamics.

Modern distributors still function as traders and logisticians. However, competitive pressure, combined with the extended demands of customers, requires a more complex approach. New cost-effective services must be delivered – upstream to the suppliers as well as downstream to the industrial users of raw materials. At the same time, compliance to health, safety and environmental (HSE) standards has become the industry norm: top priority must be given to the health, safety and security of employees, communities, and the environment.

INNOVATIVE SERVICES FOR CHEMICAL PRODUCTS Centasia distributes raw materials and speciality chemicals to the paint, ink, plastic, rubber, paper, food, pharmaceutical, cosmetic and personal care, household and electronic industries. Some key sectors include automotive, decorative coating, printing, plastics, cosmetics as well as the personal care industry. Most of the materials are pigments, minerals and active ingredients.

While the main activities of Centasia are sales and distribution, customers are demanding additional services such as technical support, product training and even formulating. However, Centasia goes one step further and offers not only the raw materials for colour but also measuring devices for quality control.

However, the work of a distributor starts much earlier. Market research has to be undertaken and strategic technical collaboration with customers must be developed before a new product can be launched. The new product has to be tested and analysed, and legal requirements have to be met in line with domestic and/or export

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destination orientation. After approval, the products must await customs clearance and import formalities; this stage can be tricky.

The distributor is in direct par tnership with the customer and, as such, is responsible for product quality. Consequently, the distributor needs to carry out quality tests and monitor a correct declaration of various documentation. In addition, the distributor is often required to provide financial services to customers. Since raw materials, and especially commodities, are purchased in large volumes with the minimum order volume often being on a container load basis, distributors store their products in large warehouses.

From there, chemicals are distributed into smaller units and sent to industrial users – “just in time”.

CONNECTING PRODUCERS AND THE PROCESSING INDUSTRY It is not enough to simply have a happy customer. The distributor also has to represent the interests of the supplier. The brand and corporate identity have to be protected as well as the intellectual property rights. The supplier expects dynamic business development, increasing market share and market feedback on a regular basis.

Most important of all, principal suppliers expect local distributors to perform their task on a transparent basis with accountability.

Modern distributors need to be able to adapt to the changing market environment, and be flexible to the changing demands of suppliers and customers while at the same time acting responsibly for the safety of us all.

Contact details: Mark Sonntag, Deputy Managing Director Centasia Co. Ltd., Bangna Thani Tower, 10th Floor, Suite A1-A2, 1/20 Soi Bangna-Trad 34, Bangna-Trad Highway Km. 3, Bangkok 10260, Thailand Tel: +66 (0)2-361-3730 Website: www.centasiathai.com

BUSINESS BRIEFS 25

Keerin Chutumstid (5th left, back row), Managing Director of Linde (Thailand) PLC., the leading provider of industrial gases, led the executive team in celebrating the grand opening of Linde Air Separation Unit Map Ta Phut 3 in Hemaraj Industrial Estate, Rayong Province.

Phongsakdi Chakshuvej (3rd left, back row), President of German-Thai Chamber of Commerce, Jakkarat Lertopas (8th right, back row), Deputy Governor, Industrial Estate Authority of Thailand, Ministry of Industry, and many guests of honour attended the ceremony.

LINDE THAILAND OPENS THE LARGEST AIR SEPARATION UNIT IN THAILAND

The new Linde Air Separation Unit Unit Map Ta Phut 3 is located in Hemaraj Industrial Estate. Construction started in 2011 at a cost of Baht 3.5 billion, and it has the highest capacity of any facility of its kind in Thailand at 800 metric tons per day.

DRÄGER CELEBRATES 125 YEARS OF SUCCESS Dräger (Thailand) Ltd. hosted an event at the Peninsula Hotel Bangkok on 3 June 2014 to celebrate Dräger’s 125th anniversary. On this occasion, Dräger’s CEO, Mr. Stefan Dräger, joined the celebration in Thailand in person, together with other distinguished guests, business partners and clients. The celebration featured a presentation, “Dräger Moments”, comprising a selection of 15 key events based on the theme of “125 years of hear tfelt dedication”, that took the viewers on a journey through the 125-year history of the company.

About Dräger

Dräger’s CEO, Mr. Stefan Dräger, greets the guests at the celebratory event of the company’s 125th anniversary.

Dräger is an international leader in the fields of medical and safety technology. The family-run company – founded in Lübeck, Germany, in 1889 – is in its fifth generation and has grown to become a global corporation that is listed on the German Stock Exchange. “Technology for Life” is the company’s guiding philosophy. Whether in the operating room, intensive care, firefighting or emergency response services, Dräger products constantly protect, support and save lives.

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26 BUSINESS BRIEFS

IN MEMORY OF MR. HARTMUT W. SCHNEIDER, FOUNDER OF ALUCON PCL The German-Thai Chamber of Commerce (GTCC) was deeply saddened by the passing away of Mr. Hartmut W. Schneider, founder of Alucon PLC and a founding member of the GTCC, on 23 April 2014. We therefore feel it is appropriate to present a synopsis of Mr. Schneider’s long sojourn and outstanding work in Thailand in this issue of Update.

With more than 60 years of experience in Thailand he was a cherished member of the German-Thai business community. He and his wife, Mrs. Ilse Schneider, arrived in Thailand in the 1950s with the objective of establishing a branch of the company that Mr. Schneider worked for in Hamburg, Germany. In 1961, they opened their own aluminium collapsible tube manufacturing business.

With Colgate as one of their first customers, they opened a business in Bangkok and survived the challenge of cut-price producers with their focus on a high-quality product backed by recognised international quality standard certification. By establishing new plants, Alucon PCL steadily expanded its production capacity and became the biggest aluminium tube manufacturer factory in South-East Asia. This achievement, together with the listing of its shares on the Stock Exchange of Thailand, was a clear indication of its commitment to becoming the leading aluminium packaging container manufacturer in the Asia-Pacific region.

During a visit to Japan and Takeuchi Press Industries Co., Ltd., Mr. and Mrs. Schneider jokingly suggested that the Japanese firm should become a business partner of Alucon PCL in Thailand. Shortly afterwards, in 1995, Mr. Takaaki Takeuchi travelled to Thailand to cement a partnership agreement between the two companies. The par tnership proved to be a very for tuitous under taking, as it provided an input of modern technology with substantial investment that enabled Alucon PCL to expand rapidly and achieve further success in export markets.

Today, with a total worldwide annual production of 10 billion aluminium tubes, Alucon PCL and the Takeuchi Group of Japan are

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currently the third-largest producers of aluminium tubes in the world and the largest producers of aluminium tubes in the Asia-Pacific region.

Mr. Hartmut Schneider not only cared about expanding his business but was also concerned about the welfare and well-being of its entire staff, providing a whole host of healthcare and welfare benefits as well as many popular sporting and social activities for the participation of all staff.

The journey of Alucon PCL, from its earliest beginnings as a fledgling labour-intensive operation to become one of the world’s leading producers of fine-quality aluminium container products, has been fraught with challenges and obstacles. Nonetheless, through a winning combination of technological excellence, hard-working and committed people, and a highly conducive investment environment in Thailand, Alucon Plc. has become the very best at what it does. The company is today a highly competitive and a world-leading manufacturer, with deep experience and expertise in aluminium packaging solutions.

Apart from his remarkable and thoughtful management of Alucon PLC, Mr. Schneider was actively involved in the operation of the Hartmut and Ilse Schneider Foundation for Children, Switzerland, which was set up in 2010 with a registered office in Zurich. The founder, Mrs. Schneider, established the Foundation in order to provide impecunious children in Asia, especially in Thailand, with support in achieving self-help. In particular, the Foundation aims at fostering orphaned, handicapped, abused, exploited, homeless and abandoned street children as well as those from deprived backgrounds.

In order to fulfill this purpose, the Foundation supports existing local projects and organisations that are pursuing the same goals.

In particular, the Hartmut and Ilse Schneider Foundation for Children, Switzerland is working with its Thai partner foundation, the Hartmut and Ilse Schneider Foundation for Children, Thailand.

CHAMBER ACTIVITIES 27

EASTERN SEABOARD SUNDOWNERS HOSTED BY AustCham On 21 March 2014, AustCham, in collaboration with the German-Thai Chamber of Commerce (GTCC), AMCHAM, BCCT and SATCC, hosted its Eastern Seaboard Sundowners networking evening at the Centara Grand Phratamnak Pattaya. The event welcomed 114 guests from all Chambers.

The event is organised as part of a series of the Eastern Seaboard Networking events hosted by par tnering Chambers in rotation every month.

GTCC-FTCC THOUGHT- AND BEHAVIOUR-CHANGING WORKSHOP

In partnership with the Franco-Thai Chamber of Commerce, the German-Thai Chamber of Commerce (GTCC) hosted a workshop on transforming mindset and behaviour for effective leadership – “Why and h ow to bo o s t ac c o u n t a b i l i t y, e n g a g e m e n t andcollaboration to strengthen competitiveness in AEC” – on 3 April at the Pullman Bangkok Hotel G.

Participating executives learnt how they could change the mindset and way of thinking of employees with the objective of enhancing their companies’ competitiveness in the AEC context. It was emphasised that employees’ behaviour must evolve towards more accountability, engagement and collaboration in order to achieve this goal.

More than 50 par ticipants received advice on practical action for driving their organisations’ culture towards the desired behaviour as well as enhancing competitiveness.

http://thailand.ahk.de

28 CHAMBER ACTIVITIES

EASTERN SEABOARD NETWORKING HOSTED BY BCCT On 25 April 2014, BCCT took its turn at hosting the Eastern Seaboard Networking event together with GTCC, AMCHAM, BCCT and SATCC at the Royal Varuna Yacht Club in Pattaya. The evening get-together attracted the participation of 100 guests from diverse industries and businesses.

BADEN-WÜRTTEMBERG FORUM BANGKOK GTCC suppor ted Baden-Wür ttemberg International (bw-i) in organising the Baden-Württemberg Forum Bangkok on 28 April at the Bangkok International Trade and Exhibition Centre (BITEC), Bang Na. The event was a vital part of the business delegation trip that took place in Thailand on 27-29 April 2014. The Forum was followed by an exclusive Round Table discussion with high-level participants from the respective target groups.

The opening session included an opening address by Dr. Nils Schmid MdL, Deputy Minister-President and Minister of Finance and Economics of the State of Baden-Württemberg, Germany.

In addition, the event featured a keynote address by Ms. Duangjai Asawachintachit, Deputy Secretary-General, Board of Investment (BOI) of Thailand, and Mr. Ron Varun Lowe, Vice Secretary-General, Thai Machinery Cluster, the Federation of Thai Industries (FTI).

The Baden-Württemberg Forum Bangkok conference focused on “Customised automotive and production engineering solutions from Baden-Württemberg for Thailand”. German experts from Baden-Württemberg introduced their respective companies and institutions, presented their products, services and technologies, followed by individual discussions and match-making opportunities with interested Thai companies.

The event was a further step towards increasing co-operation between Thailand and the State of Baden-Württemberg within the framework of automotive and production engineering. The experiences of Germany could also prove very valuable in the Thai context.The Baden-Württemberg Forum in Bangkok was part of an event series that are held in various emerging markets around the globe, showcasing the strengths and potential of the State of Baden-Württemberg as an innovation centre in the automotive and production engineering sector.

UPDATE 2/2014

CHAMBER ACTIVITIES 29

On 29 April 2014, 35 GTCC members joined a site visit at the Stiebel Eltron Asia-Pacific regional headquar ters and production site. The visit allowed members to explore first-hand the assembling process of Stiebel Eltron’s water heaters and water filters, which are distributed domestically as well as internationally.

SITE VISIT TO STIEBEL ELTRON ASIA LTD. ABOUT STIEBEL ELTRON Stiebel Eltron of Germany is the world’s leading manufacturer of water heaters, water filters, heat pumps and electric hand-dryers.The Stiebel Eltron Asia factory was established in 2000 in Nonthaburi. Six years later the company moved the factory to its current address at the Bangpa-In Industrial Estate, and made it the Stiebel Eltron Asia-Pacific regional headquarters and production site.

The company is known for high quality, well-engineered products underpinned by German reliability. The primary focus in product development has been on merchandise that uses less energy, is much safer and gives consumers higher levels of comfort.

Since its establishment, Stiebel Eltron Asia has grown into the largest domestic water equipment manufacturer in the region, with 470 employees in Thailand and more than 3,000 staff worldwide. Apart from the manufacturing plant in Thailand, the company also has facilities in Holzminden and Eschwege in Germany as well as in Slovakia and China.

HANNOVER CONSULTANCY DAY ON ‘ASEAN – DER WACHSTUMSMARKT SÜDOSTASIEN’ IHK Hannover organised a Consultancy Day on the topic of “ASEAN – Der Wachstumsmarkt Südostasien” on 8 May 2014. GTCC Executive Director, Mr. Jörg Buck, gave the opening address on the topic. After an exclusive panel discussion with high-level representatives of the respective AHKs in the Association of Southeast Asian Nations (ASEAN) members, par ticipating companies had the oppor tunity to schedule individual consulting appointments with the ASEAN country representatives. The event was seen as another successful step in the efforts to highlight the potential of the ASEAN region.

http://thailand.ahk.de

30 CHAMBER ACTIVITIES ABOUT M+W GROUP M+W Group is the leading global engineering, constr uction and project management company in the fields of advanced technology facilities, life science and chemicals, energy and environmental technologies, and high-tech infrastructure. From concept development to turnkey ser vices, the company manages projects of all sizes, thus ensuring rapid realisation, high quality standards and costeffective completion.

SITE VISIT TO THE M+W GROUP CONSTRUCTION PROJECT On 16 May, GTCC organised two back-to-back events in the Eastern Seaboard region. The day began with an insightful site visit to Fresenius Medical Care (FMC), one of the construction projects managed by GTCC member M+W Group. Some 20 members participated in the tour of the FMC premises.

M+W was awarded the contract by FMC for its design concept of the project as well as detail design engineering and procurement management.

The company proved it is possible in Thailand to accomplish a sophisticated project with safety, high quality, and budget and time efficiency.

EASTERN SEABOARD STAMMTISCH The

Stammtisch.

by GTCC

Eastern Seaboard Networking Event

Following the site visit to the M+W Group construction project on 16 May, some of the par ticipants joined other GTCC members and par tnering Chambers of Commerce at the Eastern Seaboard Stammtisch hosted by GTCC in Dicey Reilly’s Pub and Eatery at the Pattaya Marriott Resort and Spa. Some 100 guests turned up to kick off the weekend with some snacks and drinks.

The Eastern Seaboard Stammtisch is also part of the series of the Eastern Seaboard Networking events held on a monthly basis in collaboration with AMCHAM, AustCham, BCCT and SATCC. The event brings together members of partnering Chambers in order to provide the opportunity for the participants to establish new business contacts across nations.

UPDATE 2/2014

The Eastern Seaboard Stammtisch events that will be hosted by GTCC for the rest of this year will be held on 15 August and 17 October. For more information, check the GTCC online event calendar.

CHAMBER ACTIVITIES 31

GTCC WORKING GROUP ON CORPORATE SOCIAL RESPONSIBILITY On 21 May, 14 representatives of established German and Thai companies joined the GTCC Working Group on Corporate Social Responsibility (CSR) in order to exchange their experiences and thoughts on the ground of mutual co-operation and future activities with the Chamber.

In this first meeting, company representatives explained their existing CSR approach and business sustainability while also emphasising the

impor tance of this subject for all. The working group, which is expected to meet on a regular basis, works as a platform to discuss best practices as well as the challenges that are faced by members.

The working group also aims to combine forces to promote responsibility, sustainability and ethical behaviour of German-Thai businesses in a planned workshop on CSR, which will be hosted by the GTCC in October this year.

BUSINESS DELEGATION TRIPS ON RENEWABLES AND ENERGY EFFICIENCY BUSINESS TRIPS Under the framework of the “Renewables – Made in Germany” initiative supported by BMWi, GTCC and GIZ are organising a business trip to Thailand for selected German companies between 13 and 17 October 2014 on the topic of “Grid-connected photovoltaic (PV)”. The business delegation trip will include a technology conference on 13 October in Bangkok. The objective of the conference is to discuss state-of-the-art technology solutions for solar PV in Thailand.

The application process for this business trip recently started with a deadline set for end of August 2014. All applicants must submit a completed application form before they will be considered. Further information, contact details and application documents are made available at http://www.expor terneuerbare.de/EEE/Redaktion/DE/Veranstaltungen/2014/Geschaeftsreisen/gr_thailand_pep_pv.html Save this date. As a further step to increase co-operation between Thai and German companies, and as part of the framework of the BMWi-supported “Energy Efficiency – Made in Germany” initiative, GTCC is planning to organise a “Smart Grids” business trip to Thailand between 22 and 26 September 2014 (to be confirmed) for selected German companies. The business trip will include a German-Thai technology conference on 22 September in Bangkok.

http://thailand.ahk.de

32 CHAMBER ACTIVITIES

GTCC JOINT CHAMBERS LUNCHEON ON ECONOMIC OUTLOOK 2015

On 3 June 2014, GTCC hosted an exclusive joint Chambers Luncheon on the topic of “The Economic Outlook 2015” at the Siam Kempinski Hotel Bangkok.

The event featured Mr. Frank Krings, Chief Country Officer, Thailand, and General Manager of Deutsche Bank, as the keynote speaker as well as panelists from DAX and leading German companies with a presence in Thailand who shared their perspectives on economic trends toward 2015 with more than 170 guests, mainly from the German-Thai business community.

The event highlighted insights from some of the key economic sectors including finance, automotive, chemical, pharmaceutics and energy.

For the complete press release on the luncheon, please visit GTCC website: www.thailand.ahk.de under news section.

UPDATE 2/2014

Phongsakdi Chakshuvej (GTCC President), B. Grimm & Co Ltd.; Dr. Florian Kirschner, Evonik (Thailand) Ltd.; Alp Atay, Bayer Healthcare Pharmaceutical Thailand; Frank Krings, Deutsche Bank; Steven de Jeu, Siemens Ltd.; Thomas Chambers, Continental Automotive (Thailand) Co. Ltd.; and Jörg Buck, German-Thai Chamber of Commerce.

CHAMBER ACTIVITIES 33

Photograph shows Matthias Pfalz, President BMW Group Thailand (5th left), Jörg Buck, Executive Director German-Thai Chamber of Commerce (3rd left), Maneerat Machula, General Manager Dealer Development (Far right) and Atthaphon Sangkhawasee, Director Kanchanapisek Technical College Mahanakorn (4th left) during the graduation ceremony for 12 graduates, the first group of the programme.

BMW Group Thailand led by Matthias Pfalz, President, and Maneerat Machula, General Manager Dealer Development together with German-Thai Chamber of Commerce Executive Director Jörg Buck, recently presented the Mechanical Power Technology certificate to the first group of graduates of Kanchanapisek Technical College, Mahanakorn, under the “BMW Ser vice Apprentice programme”. The programme, initiated in 2012, as par t of the German-Thai Dual Excellence Education (GTDEE) programme, provides Thai students with technical skills training and helps enhance their motoring technical education.

BMW Group Thailand instituted the BMW Service Apprentice Program curriculum in partnership with the German-Thai Chamber of Commerce and BMW Group Thailand dealers’ network. All participating students receive fundamental training at the college, (Source: BMW Group Thailand)

BMW GROUP THAILAND AND GTCC PRESENT CERTIFICATES TO FIRST GROUP OF BMW SERVICE APPRENTICE PROGRAMME GRADUATES BMW theory and practical training at the BMW Training Centre, and on-the-job training and suppor t from BMW cer tified technicians at authorised BMW dealerships. Since its inception, the partnership has helped develop young students and enabled them to become skilled workers in automotive industry, while also reinforcing Thailand’s potential to serve as a global automotive production hub.

BMW Service Apprentice programme is a part of GTDEE. This “dual” vocation concept was developed in Germany and, because of its remarkable success, has been adopted in many countries all over the world. In 2013, the GTCC and the German International Co-operation (GIZ) brought it to Thailand in co-operation with founding partner companies, B. Grimm, BMW Group Thailand and Robert Bosch. GTDEE is suppor ted by the Ministry of Education of Thailand and the Embassy of the Federal Republic of Germany in Thailand.

http://thailand.ahk.de

34 CHAMBER ACTIVITIES

SITE VISIT TO LSG SKY CHEFS (THAILAND) LTD. With the generous support of Lufthansa German Airlines, GTCC organised an exclusive site visit to LSG Sky Chefs (Thailand) Ltd., allowing close to 50 members to witness the operation of the LSG Sky Chefs facility at Suvarnabhumi Airport, which caters to various leading airlines. Fully geared with safety shoes and gowns, participants enjoyed a close look at the facility’s storage system for supplies of different types of food as well as the cleaning and processing of fresh produce, packaging and transportation of meals to its customer airlines.

Following the tour, the participants did not make the return journey with empty stomachs as they were treated to the Lufthansa business class menu created and introduced by Chef Bastian Mantey, Executive Chef of the St. Regis Hotel Bangkok.

LSG Sky Chefs (Thailand) Ltd., which began in 1940 as a family-owned business operating out of an inner city restaurant, today is part of the Lufthansa Group. It operates a state-of-the-art catering facility that provides 30 customer airlines with an average of 16,000 meals per day that comprise a variety of cuisines including Thai and other Asian, Indian, European and Middle Eastern food.

UPDATE 2/2014

LSG Sky Chefs focuses on providing the highest quality of food and service in order to satisfy each airline’s individual’s needs. With more than 450 employees, 24 purpose-built catering vehicles, sole catering rights at Don Muang Airport and the LSG Sky Chefs’ global support network, LSG Sky Chefs (Thailand) Ltd. is well-placed to ensure an excellent culinary experience for airline passengers.

CHAMBER ACTIVITIES 35

Imported by : Danmark Co., Ltd. Distributed by : Flow Inter Co., Ltd. 22 Chalermprakiat Rama 9 Soi 23 Nongbon, Prawet, Bangkok 10250 Tel. 02 361 6257-60, Fax. 02 747 2021 www.paulaner-thailand, E-mail : info@paulaner-thailand.com

Warning: Please drink responsibly

36 CHAMBER ACTIVITIES

GERMAN COMPANIES’ PRESENTATION DAY AT RENEWABLE ENERGY ASIA 2014 On behalf of the German Federal Ministry of Economic Affairs and Energy (BMWi), GTCC and Deutsche Gesellschaft für Internationale Zusammenarbeit GmbH (GIZ) , together with IFWexpo Heidelberg GmbH and energiewaechter GmbH, presented opportunities during Renewable Energy Asia 2014 (4-7 June) to support the renewable energy business and the potential for co-operation between South-East Asia and Germany.

During the German Companies’ Presentation Day on 5 June 2014, representatives of German renewable energy companies were given the opportunity to present their products and technology solutions

at the German Pavilion. Furthermore, activities of the “Renewables – Made in Germany” initiative by BMWi were highlighted for the par ticipants The initiative is aimed at sharing knowledge and technology as well as creating business partnerships and sector-specific networks between German and South-East Asian companies and business associations, in order to encourage them to join forces in maximising project opportunities in the field of renewable energy.

The German Companies’ Presentation Day was followed by a reception, hosted by the German Embassy in Bangkok, at the German Pavilion.

GERMAN BIOGAS TRAINING DAYS GIZ, in co-operation with GTCC and DEDE, brought together Thai stakeholders and German experts on biogas use at the “First German Biogas Training Days” event held from 9 to 11 June 2014. During this capacity-building event, German and Thai company representatives and industry experts were able to share their longstanding exper ience on system planning, operation and maintenance.

The objective of the event was to enhance the capacities of Thai and other partners, leading to higher performance and safer installations in the field of biogas. The partner training is part of the BMWi’s “Renewables – Made in Germany” initiative.

UPDATE 2/2014

CHAMBER ACTIVITIES 37

GTCC-FTCC-TICC ANNUAL BOWLING TOURNAMENT

The German-Thai Chamber of Commerce, in collaboration with the Franco-Thai and Thai-Italian Chambers of Commerce, hosted th e A n nu al J o in t Cor p or a t e B ow l i n g Tournament 2014 on 22 May at Blu-O Rhythm and Bowl, Esplanade Ratchada. The Executive Directors of the three Chambers of Commerce, Jörg Buck, Lucas Boudet and Giovanni Quaratesi, respectively, led their teams at the bowling arena together with more than 40 other participants. The winning team of this year’s tournament was a GTCC member!

http://thailand.ahk.de

38 MEMBERS’ CORNER

MEMBERS ONLY

Sponsored by

Name Last Name Company Name

Valid Thru

31 December 2014

As a GTCC Member, we offer you the GTCC Membership Card to enjoy special discounts at GTCC’s events and consultancy services as well as a number of special discounts from participating GTCC members. Whether it is for your lunch/dinner business meeting or other services, we want to assure you, as our valuable member, enjoy special treatment from fellow GTCC members to strengthen

your business network and relations. The list of participating outlets and services is available on our webpage, thailand.ahk.de, together with corresponding benefits and discounts for members to explore!

For more information or submission of your offer/discount, please e-mail us at membership@gtcc.org

E!

FRE

CHANINTR LIVING

CHATRIUM HOTEL RIVERSIDE BANGKOK

GUEHRING (THAILAND) CO., LTD.

Exclusive offers Enjoy promotional prices for Aeron Chairs at chanintrliving.com/aeron

Exclusive offers Dining Experience @ Chatrium Hotel Riverside Bangkok 1. Discount 15% (food only) - This promotion cannot be combined with any other promotions or discount.

2. Best available rate for accomodations at the Chatrium Hotel Riverside upon each seasons

Exclusive offers Buy a promotional Drill-Fits-Tap set at 3,299 THB , Get FREE Tap-like USB flash drive (while stock lasts).

Offer is valid from now - July 2014

Offer is valid from now - October 2014

Offer is valid from now - December 2014

Tel: +66 (0)2-655-0400 Email: hermanmiller@chanintr.com Website: www.chanintrliving.com/aeron

Tel: +66 (0)2-307-8888 Email: narumol.aru@chatrium.com

Tel : +66 (0)2-174-5200-1 E-mail : salescothai@guehring.de www.guehring.co.th

LEBUA HOTELS AND RESORTS

MILLENNIUM HILTON BANGKOK

BORISUD PURE SPA, Mode Sathorn Hotel

Exclusive offers Meet new stay+dine packages exclusively for Thai and expat residents starting from THB 4,099++ per night.

GTCC members: Late check-out until 4pm

Exclusive offers 20% discount on Food & Beverage at Flow: All day dining riverside restaurant Yuan: Chinese Restaurant PRIME Steakhouse ThreeSixty Jazz Lounge and Outdoor Lounge

Exclusive offers Buy 1 Get 1 FREE - Enjoy all spa body massages 60mins for Buy 1 Get 1 Free This promotion cannot be combined with any other promotions or discounts.

Price is subject to 10% Hotel Service Charge & 7% Tax.

Booking period from now – 31st July 2014, staying period from now – 31st October 2014

Offer is valid from now - December, 2014

Offer is valid from now - October 2014

Tel: +66 (0)2-442-2000 Email: bkkhi.informations@hilton.com Website: Bangkok.hilton.com

Tel: +66 (0)2-623-4555 Email: spa@modesathorn.com

Aeron Lumbar Support from Baht 49,000 to Baht 41,650 Aeron PostureFit Support from Baht 54,000 to Baht 45,900

Get 2,000 THB on-top discount by entering code AERONGER at the check out page.

Tel: +66 (0)2-624-9532 Email: piangduan@lebua.com

UPDATE 2/2014

The hard to find in Thailand Taps and Drills Set Tap Sizes : M3, M4, M5, M6, M8, M10, M12 Drill Sizes : 2.5, 3.3, 4.2, 5, 6.8, 8.5, 10.2

MEMBERS’ CORNER 39

MODE SATHORN HOTEL Managed by Siam@Siam Exclusive offers Dining Experience - BLD Bistro | Rice & Chilli | The Sathorn | The Roof@38th Bar Discount 20% (food only) - This promotion cannot be combined with any other promotions or discounts.

PACIFIC LEISURE (THAILAND) LTD.

SALA RESORTS AND SPAS CO., LTD.

Exclusive offers Buy Thai - Domestic Flight tickets accepted Visa/Master with no bank charge

Exclusive offers sala rattanakosin Sunday Brunch: 1,200.- THB net Additional free flow of wine: 700.- THB net

Buy International Flight tickets with special promotion offers (please call for more information)

Offer is valid from now - October 2014

Offer is valid from now - September 2014

Offer is valid from now - July 2014

Tel: +66 (0)2-623-4555 Email: fb.mgr@modesathorn.com

Tel: +66 (0)2-670-1000 ext 102-106 Email: services@plt.co.th

Tel: +66 (0)2-231-2588 Email: marketing@salaresorts.com

SHERATON GRANDE SUKHUMVIT, BANGKOK

THE REMBRANDT HOTEL BANGKOK

TÜV RHEINLAND THAILAND LTD.

Exclusive offers Complimentary upgrade room (from Superior to Deluxe room), daily buffet breakfast, laundry service, internet access, local telephone calls and 20% discount in all our restaurants (Food only)

Exclusive offers Public training courses

Offer is valid from July – September 2014

Offer is valid from now - December 2014

Offer is valid from July – December 2014

Tel: +66 (0)2-649-8353 Email: dining.sgs@luxurycollection.com www.sheratongrandesukhumvit.com/en/store.

Tel: +66 (0)2-261-7100 Email: reservations@rembrandtbkk.com www.rembrandtbkk.com

Tel: +66 (0)2-314-2071 ext 161, 085-119-7990 Email: Ruethai.Thammatien@tuv.com

Exclusive offers Bellini Cocktails Add Extra Sparkle to the Sunday Jazzy Brunch A complimentary glass of Bellini per member per card who join Sunday Jazzy Brunch

Special discount 2,000 baht per course per member*

Conditions applied, please contact TÜV Rheinland Thailand Ltd. for detail.

http://thailand.ahk.de

40 MEMBERS’ CORNER

NEW GTCC MEMBERS up to 30 June 2014

German-Thai Chamber of Commerce warmly welcomes 24 new members!

Chanintr Living Ltd. 2/4 Nai Lert Tower, 10th Floor, Wireless Road, Lumpini, Pathumwan, Bangkok 10330, Thailand Tel: +66 (0)2-655-5188 Fax: +66 (0)2-655-5189 Email: info@chanintr.com Website: http://chanintrliving.com Activities: Imported luxury furniture and home furnishings Chamber representatives: Chanintr Sirisant and Chavin Banyatpiyaphod

D3-Consulting Co., Ltd. Athenee Tower, 23rd Floor, 63 Wireless Road, Lumpini, Pathumwan, Bangkok 10330, Thailand Tel: +66 (0)2-126-8001 Email: michael.damm@d3-consulting.com Activities: Consulting services Chamber representative: Michael Damm

DMG MORI SEIKI (Thailand) Co., Ltd. 40 Moo 4, Rojana Industrial Park 2, Rojana Road, U-Thai, U-Thai, Ayutthaya 13210, Thailand Tel: +66 (0)35-746-720 Fax: +66 (0)35-746-731 Email: info-th@dmgmori-asia.com Website: www.dmgmori.com Activities: Sales and services for machines / spare parts of DMG MORI SEIKI brand.

Chamber representatives: Roman Ratayczak and Shimpei Sagara

UPDATE 2/2014

DoubleTree by Hilton Sukhumvit Bangkok 18/1 Soi Sukhumvit 26, Sukhumvit Road, Khlong Ton, Khlong Toey, Bangkok 10110, Thailand Tel: +66 (0)2-649-6666 Fax: +66 (0)2-649-6699 Email: bkkss_info@hilton.com Website: www.hilton.com Activities: Hotel Chamber representatives: David Ecija and Thomas Glaser

Hansa Meyer Transport Co., Ltd. TP&T Tower 19th Floor, 1 Soi 19, Vibhavadi Rungsit Road, Chatuchak, Bangkok 10900, Thailand Tel: +66 (0)2-936-1594 to 7 Fax: +66 (0)2-936-1540 Email: J.Kohnen@Hansameyer-th.com, Website: www.hego-group.com Activities: The worldwide network of own offices of Hansa Meyer Global Transport has the main focus on the door to door transports of Heavy Industry Equipment like Power Plants, Chemical Plants, Cement Factories Pulp and Paper Factories and comparable commodities. Hansa Meyer Global Transport Co. Ltd. in Thailand is acting as well as Knowledge and Operational Center for all surrounding countries and is offering the complete supply chain services for huge Projects as well as transports and services for single machines and spareparts either per Sea, Air or domestic transports as well as all relating services.

Chamber representatives: JĂźrgen Kohnen and Chuchard S. Kakanant

MEMBERS’ CORNER 41

Hilton Sukhumvit Bangkok

Kuehne + Nagel Limited

11 Soi Sukhumvit 24, Sukhumvit Road, Khlong Ton, Khlong Toey, Bangkok 10110, Thailand Tel: +66 (0)2-649-6666 Fax: +66 (0)2-649-6699 Email: bkksu_info@hilton.com Website: www.hilton.com

1550 Thanapoom Tower, 9th Floor, New Petchburi Road, Makkasan, Ratchtavee, Bangkok 10400, Thailand Tel: +66 (0)2-207-0990 Fax: +66 (0)2-207-0677 Email: info.bangkok@kuehne-nagel.com Website: www.kn-portal.com

Activities: Hotel

Activities: Providing import and export freight forwarding by sea and air, contract logistics and customs clearance, also offers special services, such as logistics for oil & gas and project logistics.

Chamber representatives: David Ecija and Thomas Glaser

IKN GmbH Representative office 973 President Tower, 11th Floor, Ploenchit Road, Lumpini, Pathumwan, Bangkok 10330, Thailand Tel: +66 (0)92-265-4080 Email: o.bratzke@ikn.eu Website: www.ikn.eu Activities: Render advice of IKN’s products and services, distribute information concerning IKN’s products, report on business movement on the economic situation, production, marketing to the Head office.

Chamber representatives: Oliver Bratzke and Justus von Wedel

KNIPEX Werk C. Gustav Putsch KG Oberkamper Strasse 13, Cronenberg, 42349 Wuppertal, Germany Tel: +49(202) 47 94 126 Email: info@knipex.de Website: www.knipex.de Activities: Distribution of premium hand tools Chamber representatives: Sumetee Chersakul and Fabian Gerbracht

Peter Weiss GTCC MEMBER 2014

68/164, Mooban Perfect Place Soi 7, Soi Ramkhamhaeng 164, Minburi, Bangkok 10510, Thailand Mobile: +66 (0)89-867-7767 Email: peter@weissmail.net

Chamber representatives: Gino Marzola and Rodolfo Sousa

KVB Publishing House (Verlagshaus Buehn GmbH) Jollystrasse 5, 81545 Munich, Germany Tel: +49(89) 648 612 Fax: +49(89) 642 1935 Email: info@kvb-publishinghouse.com Website: www.kvb-publishinghouse.com Activities: The KVB Publishing House has been devoted to the business of location and image promotion for more than 50 years.

We compile high-quality, multilingual cultural and commercial portraits that show regions and locations in Europe and Asia from their best sides, and that offer enterprises the opportunity to raise their exposure with a PR presentation.

Chamber representative: Michael Walsch

LEYCO Water Solutions Co., Ltd. The Trust Town Home, 603/19 Moo 12, Nuanchan Road, Nuanchan, Beungkum, Bangkok 10230, Thailand Tel: +66 (0)2-118-3504 Fax: +66 (0)2-115-3334 Email: info@leyco.co.th Website: www.leyco.co.th Activities: Engineering, distribution and maintenance service for water treatment systems Chamber representatives: Michael Leyendecker and Chutima Boonkhun

http://thailand.ahk.de

42 MEMBERS’ CORNER

N.C.C. Management & Development Co., Ltd.

Schaefke & Senaveenin Legal Services Co., Ltd.

60 New Rachadapisek Road, Klongtoey, Klongtoey, Bangkok 10110, Thailand Tel: +66 (0)2-229-3000 Fax: +66 (0)2-229-3102 Email: mkt@qsncc.com Website: www.qsncc.com

223/42 Country Complex Tower A, Suite 5-6, 11th Floor, Sanphawut Road, Bangna, Bangkok 10260, Thailand Tel: +66 (0)2-745-1545 Fax: +66 (0)2-745-1546 Email: mail@schaefke-senaveenin.com

Activities: Venue management and professional conference organizer.

Activities: Legal consulting, business consulting, intercultural communication, translations

Chamber representatives: Sakchai Pattarapreechakul and Raksak Kananurak

Chamber representatives: Georg Schaefke and Patinya Senaveenin

Pharmacare Limited

Skywave Technologies (Thailand) Co., Ltd.

120 Moo 4, Lamplatew, Ladkrabang Industrial Estate, Chalongkrung Road, Ladkrabang, Bangkok 10520, Thailand Tel: +66 (0)2-326-0990 Fax: +66 (0)2-326-0353 Email: contact@pharmacarelimited.com Website: www.pharmacarelimited.com

10th Floor, RSU Tower, 571 Sukhumvit Road, Klongton Nua, Wattana, Bangkok 10110, Thailand Tel: +66 (0)2-662-0432 Fax: +66 (0)2-662-3416 Email: info@skywave-technologies.com Website: www.skywave-technologies.com

Activities: Manufacture of first aid wound dressings, sports tape & ainc oxide medical adhesive tape, adhesive non-woven tape, and clear plastic surgical tape.

Activities: Outsourced IT management, IT maintenance & support, software development

Chamber representatives: Vira Aroonvatanaporn and Axel von Wolff

Sasin Graduate Institute of Business Administration of Chulalongkorn University Sasa Patasala Building, Phyathai Road, Pathumwan, Bangkok 10330, Thailand Tel: +66 (0)2-218-4001 to 9 Fax: +66 (0)2-611-8958 Email: marketing@sasin.edu Website: www.sasin.edu Activities: MBA, Executive MBA, HRM, Ph.D. Acedamic programs, Executive Education, Business English program and Consulting Chamber representatives: Dr. Alexander Paufler and Dean Outerson

UPDATE 2/2014

Chamber representative: Anja Heck

soffico (Thailand) Limited 55 Wave Place Building ,17th Floor, Wireless Road, Lumpini, Pathumwan, Bangkok 10330, Thailand Tel: +66 (0)2-106-7723 Fax: +66 (0)2-106-7711 Email: kancharee.chivakul@soffico.com Website: www.soffico.com Activities: Enterprise software, digital content, embedded software Chamber representatives: Peter Franz Eisenbacher and Kancharee Chivakul

MEMBERS’ CORNER 43

Solventia Solar Co., Ltd.

179 Bangkok City Tower, 23rd Floor, South Sathorn Road, Thungmahamek, Sathorn, Bangkok, 10120 Thailand Tel: +66 (0)2-105-0500 Fax: +66 (0)2-105-0503 Email: solventiasolar.th@solventia.net Website: www.solventia.net Activities: Offering complete solar photovoltaic EPC services in Thailand and other ASEAN countries Chamber representatives: Unchisa Thongtiamporn and Jesus Prado

STRABAG Industries (Thailand) Co., Ltd. 444 Olympia Thai Tower, 23rd Floor, Ratchadapisek Road, Samsennok, Huay Kwang, Bangkok 10310, Thailand Tel: +66 (0)2-511-5934 to 39 Fax: +66 (0)2-511-5930 Website: www.strabag-international.com Activities: STRABAG Industries (Thailand) Co., Ltd and STRABAG Construction Co. Ltd are established in Thailand to promote our expertise in the fields of Railway infrastructures, Railway Tracks and stations and Railway Products.

Chamber representatives: Torsten Spangenberg and Christian Knaack

T&D Power Tech (Thailand) Co., Ltd. 117/9 Moo 6 Suksawad 78, Suksawad Road, Bangchak, Phrapradaeng, Samutprakarn 10130, Thailand Tel: +66 (0)2-463-8434 Fax: +66 (0)2-463-8880 Email: info@tdpowertech.com Activities: Sales and service of complete range of Electric Power Transmission and Distribution Products and Systems (Hyundai, Siemens, Jean Mueller, Beluk, Cirprotec) Chamber representatives: Eung Jin Lee and Jochen Lemke

Thai Switchboard & Metalwork Co., Ltd. 117/1 Moo 6 Soi Suksawad 78 Road, Bangchak, Phrapradaeng, Samut Prakan 10130, Thailand Tel: +66 (0)2-817-5123 Fax: +66 (0)2-817-5126 Email: yuvadee@tamco.co.th Website: www.tamcothai.co.th Activities: Manufacturer of Siemens Sivacon LV Power Distribution Boards, Tamco Electrical Enclosure Systems, Wire Ways, Cable Trays, Warehouse Racking Systems Chamber representatives: Yuvadee Pratumtin and Isaree Yaempen

Thai Technic Electric Co., Ltd. 280/7-8 Moo 18, Suksawat Road, Bangpueng, Phrapradaeng, Samut Prakarn 10130, Thailand Tel: +66 (0)2-817-0572 to 6 Fax: +66 (0)2-817-0577 Email: bumnet@tte.co.th Website: www.tte.co.th Activities: Manufacturer of LV, MV power distribution boards, motor control centers, electrical automation control systems, power management systems.

Chamber representatives: Bumnet Pratumtin and Masaru Higuchi

ThaiGerTech Co., Ltd. 259/1-2 Soi Sukhumvit 22, Klongton, Klongtoey, Bangkok 10110, Thailand Tel: +66 (0)2-663-6096 to 8 Fax: +66 (0)2-663-6099 Email: info@thaigertec.com Website: www.thaigertec.com Activities: Microelectronics and embedded systems for automotive industry Chamber representatives: Markus Waidelich and Nuttakarn Danisman

http://thailand.ahk.de

44 MEMBERS’ CORNER

BECOME OUR MEMBER! The German-Thai Chamber of Commerce (GTCC) is one of the biggest bilateral Chambers in Thailand with the most extensive service por tfolio for members. More than 500 members have continued their role as strong suppor ters

and active par tners for the community. Our membership offers a variety of benefits, which allow you to emerge with more than 500 prestigious and reputable companies in the German-Thai business community. Your main benefits include;

Regular networking with German – Thai community and Executives

Member-exclusive site visit at reputable member companies

Professional business advisory on market entry both in Germany and Thailand

Be informed on market and economic trend at our regular business luncheon & breakfast talk at special rate

Publish your profile in our annual handbook & online directory

Enhance visibility through article contribution or promote your member to member benefit in our publications & website

Want to know more about our membership and privileges?

E-mail us at membership@gtcc.org for more details.

We look forward to welcoming you in the near future as a new GTCC member!

UPDATE 2/2014

Standard: Bt 16,050.- net Large companies or their affiliates (Annual worldwide turnover of more than Bt 20 billion): Bt 26,750.- net

GERMAN-THAI CHAMBER OF COMMERCE MEMBERSHIP FORM FOR ORDINARY MEMBERS Company name: Company address: Tel:

Fax:

Website / URL address:

E-mail:

Types of business entity: Registered capital: Ownership percentage Thai

(%)

Non-Thai

(%)

German

Other

Business activities:

Registration certificate in Thailand (number): Copy of the company registration and certification of shareholders together with company objectives are attached.

Bank details: Branch:

A/C No .

Membership in other chambers of commerce and business associations: Permanent representative to the Chamber shall be: Name:

Title:

Nationality: Alternate representative to the Chamber shall be: Name:

Title:

Nationality: I agree that my application will be submitted to the Board of Directors and that an interview in the Chamber will be arranged.

If accepted by the Board, GTCC membership will become effective following a payment of membership fee for the first year.

Place and date

Signature

Bank references: Deutsche Bank AG, Bonn, A/C No. 064 7669 (BLZ 380 70059) and Bangkok Bank Ltd., Bangkok, A/C No. 118-301859-5

TRADE FAIRS 47

A GIZ and GTCC combined business and study trip to Hannover Messe and Metropolitan Solution in Germany was organised between 8 and 10 April 2014 for these 13 experts from the field of energy in Thailand and the Philippines. The trip was part of the 'Energy Efficiency - made in Germany" initiative of the German Federal Ministry of Economic Affairs and Energy (BMWi).

HANNOVER MESSE 2014 FOCUS ON SOLUTIONS FOR TOMORROW PROVES TO BE A HUGE ATTRACTION As Hannover Messe 2014 drew to a close on 11 April, the exhibitors and organisers were able to look back on another successful show. This year, the world’s leading industrial tradeshow addressed the key issue of the future of industry by presenting the solutions needed for tomorrow’s intelligent factories.

Subcontracting Promotion Association. In fact, the Thai Pavilion was one of the most attractive pavilions at Hannover Messe 2014 as was its variety of industrial products.

Hannover Messe is the world’s only trade fair that covers the entire industrial spectrum, from individual components to fully functional, smart production lines. This is precisely what industry decision-makers are seeking.

For further information, please contact GTCC’s official representative for Deutsche Messe for Thailand, Ms. Kamolchanok Nantaburom at tel: +66 (0)2-670-0600, ext. 4004 or by e-mail at hannover@gtcc.org.

The next Hannover Messe will be held from 13 to 17 April 2015.

Hannover Messe 2014 attracted more than 180,000 visitors from more than 100 different nations, matching the strong performance of 2012 – the most recent year featuring a comparable lineup of shows under the Hannover Messe umbrella.

Another standout feature involved the high percentage of industry professionals, top buyers and decision-makers among the attendees.

The show’s major international drawing power was evident from the fact that more than one in four visitors came from abroad, mainly from the European Union (57 per cent) as well as from South, East and Central Asia (20 per cent). In terms of individual countries of visitor origin, the Netherlands – as this year’s Partner Country – took first place, followed by China.

The Thai Pavilion at Hannover Messe 2014 was organised by Thailand’s Board of Investment together with the Thai

http://thailand.ahk.de

48 TRADE FAIRS

EuroBLECH 2014 SHEET METAL-WORKING INDUSTRY REMAINS FOCUSED ON INTERNATIONAL BUSINESS 21-25 October 2014, Hannover The international sheet metal-working industry will meet again for its leading industry fair, the International Sheet MetalWorking Technology Exhibition (EuroBLECH 2014), in Hannover, Germany from 21 to 25 October 2014. A total of 1,411 exhibitors from 41 countries have already booked their stands, covering 86,500 m2 of net floor space across eight halls of the Hannover

Exhibition Centre. This already represents a 3 per cent increase in exhibition space compared with the previous show.

In addition to Germany, the other major exhibitor countries include Austria, China, Italy, the Netherlands, Spain, Switzerland, Turkey and the United States of America. Half of all exhibiting companies will come from outside Germany. This high percentage of international exhibitors once again confirms EuroBLECH’s position as the world’s number one exhibition for the sheet metal-working industry. It also demonstrates that the sector is continuing to focus on international business contacts in order to ensure success for their products in the long term.

The show profile of the twenty-third EuroBLECH represents the entire sheet metal-working technology chain – sheet metal, semifinished and finished products, handling, separation, forming, flexible sheet metal-working, joining, welding, tube/section processing, surface treatment, processing of hybrid structures, tools, quality control, CAD/CAM systems, factory equipment and R&D. EuroBLECH 2014 will again be held in halls 11, 12, 13, 14, 15, 16, 17 and 27 at the Hannover Exhibition Grounds.

EuroBLECH 2014 will be open from Tuesday, 21 October to Friday, 24 October 2014, from 9 a.m. to 6 p.m., and on Saturday, 25 October 2014, from 9 a.m. to 3 p.m.

For visitor tickets or further information, please contact GTCC’s official representative for Deutsche Messe for Thailand, Ms. Kamolchanok Nantaburom at tel: +66 (0)2-670-0600, ext. 4004 or by e-mail at hannover@gtcc.org.

UPDATE 2/2014

TRADE FAIRS 49

EuroTier READY TO RECORD ANOTHER MAJOR SUCCESS 11-14 November 2014, Hannover

Preparations are well underway for EuroTier 2014, the leading international event for animal production professionals – also featuring EnergyDecentral and Veterinarian Congress in 2014 – from 11 to 14 November 2014 in Hannover, Germany EuroTier 2012 significantly raised the bar with its record-breaking achievements of more than 2,400 exhibitors and 160,000 visitors, of whom around 38,000 were from abroad. The event was characterised by a positive atmosphere among and between the exhibitors and visitors, and it thrust international trends as well as innovative products and services within the animal production sector into the spotlight.

For fur ther information, visit the EuroTier website at www.eurotier.com or contact GTCC, Ms. Kamolchanok Nantaburom at tel: +66 (0)2-670-0600, ext. 4004 or by e-mail at kamolchanok@gtcc.org.

Registration forms have already been distributed for EuroTier 2014. The event, recognised as a meeting place for industry professionals from all over the world, will take place at the Hannover Exhibition Grounds, and will include the ‘EnergyDecentral’ show under the same roof. Fur thermore, the Federal Association of Practicing Veterinarians (Bundesverband Praktizierender Tierärzte) will be holding its annual congress and associated specialist exhibition, Veterinarian Medicine, at the same time. Together, these two events are expected to attract more than 2,000 veterinarians, who will also be interested in EuroTier 2014.

EuroTier 2014 is divided into the following groups: Breeding animals, breeding programmes, trade Farm inputs Feed storage, feedstuff production Animal housing and shed construction Livestock management and feeding technology Climate control, environmental technology Milking and refrigerating technology Dung, liquid and solid manure technology Transport vehicles, transport services Processing and marketing Implements, accessories and spare parts Management and consultancy Information Bioenergy at EnergyDecentral International Trade Fair for innovative energy supply.

http://thailand.ahk.de

50 TRADE FAIRS

DRINK TECHNOLOGY INDIA 25-27 September 2014

Hall 1, Bombay Exhibition and Convention Centre, Mumbai In 2014, both drink technology India and International PackTech India are intensifying their portfolio by also covering the food sector. This means that the parallel trade fairs will be offering a top market exhibition venue in one place for two industries – India’s food and beverages sector and the packaging industr y. This will provide a unique opportunity for visitors and exhibitors alike, as both trade shows will present solutions for the international packaging, package labelling, processing, and food and beverage industries.

The new exhibition section on “Food Processing” will provide a special presentation platform that will be prominently highlighted and located in the middle of the trade fair hall. The product range of the new section will include machinery and equipment for all types of food – e.g., confectionary and sweet products, meat, fruit and vegetables.

Although the start of the drink technology India and the International PackTech India is three months away, the demand for exhibition floor space has reached a new record high.

The organisers of this successful trade show double-feature (Messe Düsseldorf for the International PackTech India and Messe München International for the drink technology India) expect an overall increase in sold floor space of between 10 per cent

UPDATE 2/2014

and 20 per cent, respectively. Both organisers share a special focus on the food processing segment.

This year, both trade shows will include 10 per cent more floor space than at the previous events two years ago. At least 260 exhibitors are expected to participate in both events, during which they will present their products and services in Hall 1 of the Bombay Convention and Exhibition Centre. A total of 7,500 specialists visited the last event in 2012. This year, the hosts anticipate the attendance of about 8,500 specialists at the trade shows, which will be a major increase from the 7,500 who visited the shows in 2012.

For visitor tickets or further information, please contact the official German-Thai Chamber of Commerce representative for Messen München GmbH, Ms. Suvichanee Panpeng by tel: +66 (0)2-670-0600, ext. 4006 or by email at muenchen@gtcc.org.

TRADE FAIRS 51

it-sa 2014: IT SECURITY SECTOR TRENDS AND INNOVATIONS

7-9 October 2014, Exhibition Centre Nuremberg In addition to being the only IT security exhibition in the Germanspeaking region, it-sa is one of the most important worldwide events on this subject. Whether it is cloud computing, IT forensics, data security or hosting, the exhibition is a unique platform for IT security officers, developers and providers of products and services for IT security. Therefore it-sa 2014 is certainly the right place for anyone wanting to reach a specific and highly-competent professional audience in the IT security sector.

the many facets of IT security at this year’s three open forums. The presentations at the Red Forum (Management) and Blue Forum (Technical) and in the Auditorium (platform for discussions) will tackle subjects such as network security, access management, security for computing centres, DNS spoofing, data protection and IT law.

As Europe‘s IT security exhibition with the most exhibitors, it-sa offers visitors a complete overview of the sector. At its 2014 event in the Exhibition Centre Nuremberg, it-sa will once again combine networking at the highest level, professional exper tise, practical demonstrations and concentrated IT security solutions in an informal business atmosphere.

“Really large crowds of visitors are expected at the live hacking sessions, when IT professionals will play the role of hackers and demonstrate how easy it is to gain access to equipment and data of other firms,” according to Mr. Venjakob. Hacking demonstrations are planned on all three days of the exhibition. Sebastian Schreiber of SySS GmbH and Marco di Filippo of Compass Security AG have confirmed their participation. A total of 160 slots – about two-thirds of those available for the forum presentations – have already been allocated.

More than 120 international exhibitors have already registered for the event. They will provide information on all aspects of IT solutions.

The accompanying congress programme, Congress@it-sa, will start the day before the exhibition, on 6 October. Once again, it will present additional professional knowledge at its familiar open forums.

Take part and take advantage of it-sa 2014. For more details visit the exhibition website at www.it-sa.de/en/ or contact GTCC’s official representative in Thailand for NürnbergMesse GmbH, Ms. Tidarat Singsuphan at tel: +66 (0)2-670-0600, ext. 3003 or by email at nuernberg@gtcc.org.

“We are basing the congress contents at it-sa 2014 on last year’s concept to make sure that the IT congress tracks inspire the participants again. The congress programme at it-sa concentrates the expertise of various institutions that deal with IT security from different perspectives. Congress@it-sa thus covers a particularly large spectrum, but provides exactly the right information,” explained Director of Exhibitions at NürnbergMesse, Mr. Frank Venjakob.

Congress@it-sa is intended primarily, but not exclusively, for IT professionals. Management and business management representatives can also obtain information on data protection and data security.

Traditionally, knowledge transfer at it-sa also takes place at the heart of exhibition activity. Specialists from the exhibiting companies, association representatives and IT security researchers will speak on

http://thailand.ahk.de

52 TRADE FAIRS

IFA ATTRACTING INCREASED TRADE VISITOR AND MEDIA INTEREST FROM ABROAD 5-10 September 2014, Berlin IFA, the world’s leading trade show for consumer electronics and home appliances, is continuing its positive development in 2014, as confirmed by the high level of demand from exhibitors. Therefore, with still more than two months to go before IFA 2014 – to be held from 5 to 10 September at the Berlin Exhibition Grounds (Expo Centre City) – the organisers, Gesellschaft für Unterhaltungsund Kommunikationselektronik (gfu) and Messe Berlin, have expressed confidence in their ability to continue steering IFA on a course leading to increased growth.

At the recent IFA Global Press Conference in Belek, Turkey, the largest-ever held for this event, they attributed this success not only to the increasing number of product innovations but also to the way that the markets are developing.

“For all its par ticipants, from the industry, trade, consumers and the media, IFA is the most important market place for preparing for the Christmas season, when sales are at their highest. This event will again provide the markets with an effective impetus. With a new congress and its traditionally large number of new products on display, together with innovative solutions and unique new products making their world debut, IFA 2014 is again setting new standards,” according to Mr. Hans-Joachim Kamp, Chairman of the gfu Supervisory Board..

Referring to market developments in the consumer electronics sector, Mr. Juergen

UPDATE 2/2014

Boyny, Global Director for Consumer Electronics, GfK Retail and Technology, said: “Following stagnation in 2013 there will be a return to growth on the global consumer electronics markets in 2014 (+1 per cent) and 2015 (+5 per cent). This is due to the improving world economic situation as well as an increase in sales in the television and personal computer sectors.”

“This growth will mainly come from the Middle East, Africa, South America and the emerging markets of Asia. Europe will only make a minor contribution to growth, while the markets in North America and the developed nations of Asia will experience declines,” he explained.

Dr. Christian Göke, Chief Executive Officer of Messe Berlin stressed that “we are already eagerly awaiting IFA 2014, and for the first time we can offer an increased area in response to the continuing high level of demand from exhibitors. With the CityCube Berlin not only have we gained 6,000 m² of urgently needed display space, we have also created new opportunities for meeting exhibitors’ additional requirements”.

At IFA, the energy and innovativeness of the consumer electronics and home appliances sectors are impressively reflected. IFA presents the trends and highlights for the coming months. In the consumer electronics sector the focus is on ever-larger screens with ultrahigh definition, producing astonishingly sharp images and outstanding picture quality – in

some cases in 21:9 cinema format – curved televisions and smart phones, smart televisions and other smart devices offering a wealth of capabilities and networking possibilities.

The trend in home appliances, featuring both large and small domestic equipment, can be summed up by the words “smart”, “sustainable” and “elegant”. An indication of the diversity offered in this sector at IFA is provided by the appliances and equipment made of highquality materials for healthy and efficient food preparation, personal care and wellness, augmented by remarkable levels of energy efficiency and stylish design.

At IFA 2013, some 1,500 exhibitors occupied 145,000 m² of rented space to present their numerous products and innovations.

Approximately 240,000 visitors attended IFA 2013; this included more than 142,000 trade visitors (+1.4 per cent), 46,000 of whom came from abroad (+2.2 per cent).

With orders totalling just under Euro 4 billion, IFA is the outstanding event for the industry and the trade in the run-up to the end-ofyear business, the most important trading period of the year. This applies equally to the consumer electronics and home appliances sectors.

For further information please contact GTCC’s official representative in Thailand for Messe Berlin GmbH, Ms. Patamaporn Wasuwat at tel: +66 (0)2-670-0600, ext: 4010. or by email at berlin@gtcc.org.