Annual Report 2018

ANNUAL REPORT 2018 Consulting

Performance

Apprenticeship

Trade Fairs

Trust

Communication

Seminars Mission HRD

Certifications

Collaboration Delegations Skills

Business Matching Teamwork

Brainstorming

Interest Representation

http://thailand.ahk.de

PREMIUM PARTNERS 2018

Testimonials On Corporate Services Department

“We would like to thank you for the very good preparation and timing of our business trip in week 48 of 2018.

Everything was organised well and also went very well. We´ve enjoyed the time we stayed with you in Thailand, and your information and connections gave us an important impression about the Thai economy and industry. If we decide to realise a business in Thailand, we will surely get in touch with GTCC again. In addition, we will recommend your organization to everybody who is thinking about business opportunities in Thailand.”

Barbara Walter Finalcontrol GmbH

“We travelled to Thailand to meet and hold discussions with local companies and authorities in the country.

Crucial for this were meetings with the right people in the companies and authorities. GTCC has organised appropriate meetings and also personally supported us in getting to the right places and raising the right topics. This has been a very professional and solution-focused event, and GTCC has brought huge value into our efforts.”

Business Development Manager of a German company operating in the field of cyber security “The communication was, from the beginning, perfect. I’m glad that I had the chance to work together with the German-Thai Chamber of Commerce. In every way it was excellent and I’m 100% satisfied.

Managing Director of a German company doing business in the field of nutrition/superfoods.

On Membership, Events & Communications Department “The GTCC networking event is a good kick-start to get familiar with the organisation. You connect easily to people just like you. Gathering in such a group allows getting a broad overview of the what members do.

It showcases what huge business collaboration potential the GTCC connection offers. A must go to!”

Mr. Oliver Grosse-Brauckmann International Support Director of PKF Holdings (Thailand) Limited “I really enjoyed the event and made valuable connections along the way.”

Mr. Joseph Oliver Willan Business Development Specialist of Baker & McKenzie Ltd.

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Testimonials On German-Thai Dual Excellence Education (GTDEE) Programme

“GTDEE plays an important role in developing apprentices’ skills by supporting dual vocational education and training, especially, the training with the expert technicians from leading global companies. GTDEE gives these apprentices the oppor tunity to practise and learn simultaneously which helps them apply their theoretical knowledge to the practical situation during the apprenticeship. GTDEE highly suppor ts their accomplishment. “

Mr. Pin Pramaphan Head of Industrial Mechanic Department of Eastern Technological College (E.Tech)

“BMW Group Thailand has benefited greatly in working with GTDEE on dual vocational education and training especially the suppor t from GTDEE on the theoretical and practical skill development under German curriculum and framework. With the help of GTDEE, the apprentices acquire all necessary skills which help them enhance their potential and become successful in their career in the future.”

Mr. Kriskorn Kraichinda Senior Trainer of BMW Group of BMW Group (Thailand) Co.,Ltd.

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GTCC Annual Report 2018

Contents 1. Executive summary 1.1 Introduction

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1.2 Membership, Events and Communication

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1.3 Corporate Services

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1.4 Trade Fairs

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1.5 German-Thai Dual Excellence Education (GTDEE)

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2. Highlights of 2018 2.1 Special events

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2.2 Membership activities

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2.3 Corporate Services

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2.4 Trade Fairs

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2.5 German-Thai Dual Excellence Education (GTDEE)

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3. Executive Director’s report 3.1 General tasks

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3.2 Board meetings

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3.3 German Chamber ASEAN Business Council 13 3.4 Co-operation, project activities and meetings 14 3.5 Staff activities

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4. Membership, Events and Communications 4.1 Membership

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4.2 Events

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4.3 Communications and publications

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Contents 5. Corporate Services 5.1 Projects

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5.2 Corporate services

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5.3 Other DEinternational activities

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6. Trade Fairs 6.1 Trade Fairs representation

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6.2 Trade Fairs activities

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6.3 Participation by Thai companies in fairs in Germany and other countries

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7. German-Thai Dual Excellence Education 7.1 GTDEE activities and events

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7.2 GTDEE service portfolio

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7.3 Activities planned for 2019

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8. GTCC Organisation

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8.1 GTCC Team

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8.2 Office location

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8.3 Contact information

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GTCC Annual Report 2018

Executive summary 1.1 Introduction

The German-Thai Chamber of Commerce (GTCC) in Bangkok is a member of the German Chambers of Commerce Worldwide Network (AHK), with 140 locations in 92 countries. Since its establishment in Bangkok in 1962, the GTCC has maintained itself as a reliable intermediary between German and Thai businesses, thus contributing to the dynamism of the economic development in both countries.

In the course of 2018, GTCC put together 116 events and activities that encouraged further development and interaction of the German-Thai business community within Thailand and abroad. Thanks to the high level of dedication of the GTCC team, recognition of the Chamber in the business community was heightened enabling GTCC to constantly enjoyed opportunities to collaborate closely with various partners and counterparts, who added variety to the nature of GTCC services and activities.

1.2 Membership, Events and Communications

By the end of 2018, GTCC had successfully maintained its milestone of 600+ members chamber. With 73 new members acquired, 537 members renewed, and 6 members’ application approved, GTCC had proved itself to be an effective platform for its members to connect with one another.

Among the events organised by GTCC, a few of them hit its impressive new high; 250 participants at GTCC Young Professionals Network Evening with Speaker from Google Thailand, 400+ participants from 1st Inter-Chamber Young Professionals Networking Night, 1,700 par ticipants at 2-days GTCC Oktoberfest. Beside the above developments, another event platform - “GTCC Business Women Networking” was introduced. This was another attempt from the chamber to better engage its members in the potential untapped segment.

GTCC relied a lot on social media platforms to keep its members, business partners informed about events, activities and key changes in the business community. GTCC e-UPDATE newsletter was still the main channel for updated economic and member news. Quar terly UPDATE magazines and Membership Director y remained 2 major publications providing essential information about the business and industry sectors in Thailand.

1.3 Corporate Services

The Corporate Services Department supports the entry of clients to the Thai, German and Association of Southeast Asian Nations (ASEAN) markets through its various services that are flexible and tailor-made to suite specific needs.

Those services include market studies, market information, business research, business match-making, technical

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workshops, conferences and the organisation of exclusive business delegations.

In order to support the export activities of German SMEs, the German Federal Ministry for Economic Affairs and Energy (BMWi) as well as German Federal States offer various programs. The GTCC is actively involved in these programs: for example, German Energy Solutions Initiative (BMWi).

The Corporate Services Depar tment plays a vital role in supporting German companies from various industries and the service sector in gaining first-hand experience of the Thai market, thus paving the way for potential future business activities in Thailand as well as in the ASEAN Economic Community (AEC).

1.4 Trade Fairs

GTCC is the official representative of leading German trade fair companies with excellent reputations world-wide, including Messe Berlin GmbH, Deutsche Messe AG, Messe München GmbH, NürnbergMesse GmbH and Spielwarenmesse eG. In order to ensure smooth and successful participation in German trade fairs, GTCC offers comprehensive services and provides a one-stop service for Thai companies. Moreover, GTCC acts as the link between Thailand and events in Asia that are organised by German trade fair companies. GTCC also organises comprehensive business delegation packages to trade fairs in Germany, including factory visits and B2B meetings. GTCC not only plays a vital role in German trade fair consultancy, it also enhances business oppor tunities in the European Union market.

1.5 German-Thai Dual Excellence Education

German-Thai Dual Excellence Education (GTDEE) is the co-ordination and consultation office for higher vocational education based on German quality standard in the “Apprenticeship Programme”,and is operated by GTCC. The GTDEE apprenticeship programme is a two-year vocational programme. Apprentices spend less than 30 per cent of the time at partner vocational colleges and at least 70 per cent in par tner companies. Besides the consultation on dual vocational education, GTDEE offers a service called Quality Assurance (QA) for Vocational Educational and Training for Thai vocational institutions. The QA aims to standardise college quality in light of development and performances of teachers and students. In addition, the GTDEE provides the service for trainers from various companies called “AdA International - Train the Trainer” (copy rights from DIHK, Germany). The main objective is to allow the trainers to learn the important steps in preparing training for their respective companies and to acquire how to create an in-company training plan, define and implement the training goals.

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2.

Highlights of 2018 GTCC recorded yet another eventful year in 2018 with about 116 events and activities. A selection of the highlights is listed below.

2.1 Special events 2.1.1 AHK Asia-Pacific Co-ordination Meeting 2018 GTCC organised the Asia-Pacific Co-ordination (APC) Meeting 2018 during 4-7 February at the Sukhothai Hotel Bangkok. The meeting welcomed AHK Executive Directors and delegations from the Asia-Pacific region as well as key DIHK representatives to discuss further cooperation and preparation for the next Asia-Pacific conference.

2.1.2 GTCC Business Women Networking

GTCC’s first “Business Women Networking” event, with the

theme of “Exchange of Experiences as Business Women in the International Context” welcomed about 50 female

business leaders, young professionals and expatriates on 2

February 2018 at the Mode Sathorn Hotel Bangkok. The

event was moderated by Ms. Anja Heck, Ms. Piyakanit

Yen-Ura and Asst. Prof. Dr. Monpilai Narasingha, and well

received by business women from the GTCC business community. They actively exchanged their experience as

well as ideas for the next get-together.

2.1.3 GTCC Business Luncheon: Thailand Economic Outlook 2018 GTCC, in co-operation with 12 leading foreign Chambers of Commerce, organised a luncheon talk on “Thailand Economic Outlook 2018” at the Marriott Marquis Queen’s Park Hotel Bangkok on 22 February 2018. The luncheon attracted more than 150 guests from various business sectors in Thailand. Keynote speaker Mr. Werner Steinmueller, CEO APAC, and Member of the Management Board of Deutsche Bank AG in Hong Kong, presented the global perspective with the focus on the interconnectedness of the international business environment, which was especially visible in ASEAN. The keynote speech was followed by a panel discussion on the “Industrial Outlook: Insights into key industry sectors in Thailand, and challenges to face in 2018”, which was moderated by Mr. Joerg Ayrle, Group Chief Financial Officer at Thai Union Group PCL. He was joined by panelists GTCC President Mr. Markus Lorenzini, President and CEO of Siemens Ltd. for Thailand, Myanmar and Cambodia, Dr. Armin Wiesler, General Manager at Boehringer Ingelheim (Thai) Ltd., Dr. Daniel Koch, former Managing Director of Covestro (Thailand) Co., Ltd., and Mr. Michael Grewe, former President and Chief Executive Officer of Mercedes-Benz (Thailand) Limited.

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GTCC Annual Report 2018

Highlights of 2018

2.

2.1.4 GTCC White Asparagus Wine Dinner GTCC organised its first-ever White Asparagus Wine Dinner on 4 May 2018 at the Royal Orchid Sheraton Hotel and Towers, where it welcomed about 60 distinguished guest who enjoyed the six-course dinner with finely cooked “white gold” and a selection of German premium wine.

2.1.5 GTCC YP Network Evening with Google Thailand The Chamber was very pleased to welcome Mr. Ben King, Country Director of Google Thailand, as the keynote speaker of the GTCC Young Professionals Network Evening held at Anantara Sathorn Bangkok Hotel on 12 July 2018. His presentation on “Google’s Culture – 9 Principles of Innovation” provided the participants with first-hand insights about Google’s work

culture and underlying principles that make the company as

successful as it is. The session was followed by a dynamic

business networking session.

2.2 Membership activities 2.2.1 GTCC site visit to LSG Sky Chef (Thailand) The GTCC, in co-operation with the Lufthansa Group, organised an exclusive site visit for about 50 GTCC members on 20 February 2018 to LSG Sky Chefs (Thailand) Co, Ltd., at Suvarnabhumi airport. General Manager of LSG Sky Chefs, and Mr. Stefan Molnar, General Manager, Sales in Thailand, Vietnam and the Mekong region for Lufthansa Group Airlines, together with their teams, warmly welcomed GTCC members with delicious, high-quality food. They also provided us with the opportunity to explore the operation site. International in-flight services provider LSG Sky Chefs (Thailand) Ltd. is part of the Lufthansa Group and operates a state-of-the-art catering facility for servicing 32 customer airlines with an average of 20,000 meals per day.

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Highlights of 2018 2.2.2 GTCC Gala Night 2018: Futuristic About 400 guests, including GTCC members, friends, business partners and executives from the German-Thai business community, together with their spouses, participated in the GTCC Gala Night 2018 at the Shangri-La Hotel, Bangkok, on 25 May 2018. “Futuristic” was a special theme for 2018, offering another level of Gala Night experience, during which GTCC’s distinguished guests enjoyed a prestigious performance by a premium jazz band Jazziam, ultramodern LED shows, a lavish multi-course dinner and dessert buffet with selections of wine and beer.

On behalf of the GTCC Board of Directors, President Mr. Markus Lorenzini expressed sincere gratitude to the German Ambassador H.E. Peter Prügel for his great support since his arrival in Thailand in 2015 and wished him success in his forthcoming new position in the German foreign service. All proceeds from the raffle ticket sales at the Gala Night were donated to the Iceman Charity, which supports Thailand’s largest orphanage under the administration of Wat Sa Kaeo Temple in Ang Thong.

2.2.3 GTCC Oktoberfest 2018 The Chamber welcomed about 1,700 guests at the GTCC Oktoberfest 2018 on 26-27 October 2018 at the Shangri-La Hotel.

Genman Ambassador H.E. Georg Schmidt, kindly tapped the first keg on 26 October, calling out “O’zapft is!” (it’s tapped!), while Deputy Head of Mission of the Embassy of Germany in Thailand, Mr. Jan Scheer tapped the first keg on 27 October.

The pleasure of the guests made the ambiance of Oktoberfest even more amazing. Everyone enjoyed the lively entertainment provided by AnTon and the Funny Guys, the festive German feast, the genuine Paulaner Oktoberfest Bier and games.

2.3 Corporate Services 2.3.1 Hannover Messe 2018 delegation trip by GTCC From 22 April to 1 May 2018, the GTCC organised its exclusive business and study trip to HANNOVER MESSE 2018, the largest trade fair worldwide for industrial technology. The delegation trip featured site visits to Viessmann Werke (the world’s leading manufacturer of heating and cooling systems), Volkswagen (the world’s leading car manufacturer), Mubea Group (lightweight innovations), Röchling Group (automotive lightweight solutions) and KSB Pumps (one of the world’s leading pump manufacturers).

The participants focused on the topic of integrated industry and energy solutions, which enabled them to gain valuable insights.

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GTCC Annual Report 2018

Highlights of 2018

2.

2.3.2 Bavarian business delegation trip to Thailand GTCC supported the Bavarian Ministry of Economic Affairs, Energy and Technology, and Bayern International in organising a business delegation trip of 15 Bavarian companies to Bangkok and the Easter Economic Corridor (EEC) during 24-26 October 2018. The Bavarian delegation also visited GTCC member companies Schaeffler Manufacturing (Thailand), Lenso Wheel, Fabrinet, Star Microelectronics (Thailand), Skywave Technologies (Thailand), SAP Thailand, and Soffico (Thailand).

2.3.3 Delegation to Euro Tier 2018 GTCC organised a business delegation trip to Germany during 8-16 November 2018. The delegation, comprising 22 participants, visited EuroTier (the world’s leading trade fair for animal production) and leading German companies, Dr. Eckel Animal Nutrition GmbH & Co. KG, WEDA Dammann & Westerkamp GmbH, GEA Westfalia Separator Group GmbH and a biogas power plant. In addition, the delegation had an opportunity to meet with representatives of the German Federal Ministry for Food and Agriculture (BMEL) in Bonn.

2.4 Trade Fairs 2.4.1 InnoTrans 2018 The leading international trade fair for transport technology, InnoTrans, closed on 21 September, leaving behind very satisfied exhibitors and trade visitors. All available space was occupied on the Berlin Exhibition Grounds, where 3,062 exhibitors from 61 countries presented the entire range of products and services for the mobility sector. These included more than 400 innovations, 155 world premieres and no fewer than 155 vehicles.

Alternative propulsion systems, battery and fuel-cell powered trains and electric buses for urban use were among the main themes of this trade fair.

During the trade visitor days, 161,157 international guests came to Germany’s capital in search of information about the extensive range being offered by the industry. Of this total 153,421 were trade visitors, from 149 countries. The public were invited to attend on the weekend, when some 12,000 of them were drawn to Outdoor Display at InnoTrans.

The par ticipation from Thailand included the exhibits of the electrical and mechanical systems for mass transit as well as 301 trade visitors from rapid transit and transport infrastructure industry.

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Highlights of 2018 2.4.2 bauma CHINA 2018 The 9th International Trade Fair for Construction Machinery, Building Material Machines, Mining Machines and Construction Vehicles was held from November 27 to 30 at the Shanghai New International Expo Centre (SNIEC) and broke all records once again. A total of 3,350 exhibitors from 38 countries and regions, an increase of 13 per cent compared with the preceding exhibition year, gathered in a grand exhibition area spanning 330,000 m2 that included two new halls. With an increase of 25

per cent, the trade show attracted 212,500 visitors—94 per cent

coming from Asia. The Top 10 countries and regions are: China,

Korea, Russia, India, Malaysia, Japan, Taiwan, Thailand, Indonesia,

Singapore. There were 1,342 Thai trade visitors at the fair to update

the latest trends of construction machinery industry.

bauma CHINA 2018 served as a trendsetter for the Asian market.

A greater number of intelligent, digital and green products appeared than at the previous fair. Electromobility and driverless vehicles were seen as the future trend at bauma CHINA 2018.

2.4.3 Spielwarenmesse 2018 Spielwarenmesse is the world’s leading international fair for toys, hobbies and leisure. It is the biggest and most important annual gathering for these industries. This event is where international toy markets come together—renowned brands, toy innovations, licensed products, trendy start-ups, buyers from large chains, independent retailers and a plethora of media representatives. At Spielwarenmesse 2018 (31 January – 4 February), 2,902 companies from 68 countries exhibited their products covering an area of 170,000 m 2, 1 million products – including 120,000 new commodities from 12 product segments to a record 71,000 retailers and buyers from 129 countries.

Thailand Toy Industry Association (TTIA) hosted the Thailand pavilion at Spielwarenmesse 2018, which contained 11 exhibitors and covered 99 m2 of exhibition space. There were also 15 notable Thai toy companies as individual exhibitors including Plantoys, the well-known Thai toy brand that mainly focuses on safety wooden toys made of reclaimed rubber woods that enhance development for children.

Total exhibition space for Thailand is 736 m2.

2.4.4 CEBIT ASEAN Thailand 2018 The first edition of CEBIT ASEAN Thailand (“CEBIT ASEAN”), jointly organised by Deutsche Messe (“DMAG”) and IMPACT Exhibition Management Co., Ltd. (“IMPACT”), took place from 18 to 20 October 2018 at IMPACT Exhibition and Convention Center in Bangkok, Thailand. With strong participation from local and global technology and solution providers, the inaugural edition showcased more 190 exhibiting companies and brands from 12 countries and welcomed 4,955 visitors from around the Asia-Pacific region.

The exhibition featured six main segments—Communications, Network Infrastructure and Security; Data and Cloud; Business Solutions; Peripherals and Accessories; IOT and Smar t Technology; and Emerging Technology. In addition, a range of informational sessions were organized to share market insights and encourage discussions on new trends and innovation.

The highlights in the conference

program was the two-day Cyber

Security Conference, which brought

together some 300 government and

industry representatives; as well as the startup pitch sessions to the financially

strong investors from the ASEAN region.

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GTCC Annual Report 2018

Highlights of 2018

2.

2.4.5 Chillventa 2018 Chillventa 2018 was a resounding success. Once again, it saw significant increases in all trade fair KPIs. An increase of 10% to 35,490 trade visitors, around +4% to 1,019 exhibitors and last but not least, a 2% rise in display area make it the biggest Chillventa ever. From 16 to 18 October 2018, it transformed the Nuremberg exhibition venue into the No. 1 gathering place for the international refrigeration, AC, ventilation and heat pump community. On 15 October, the day before the fair, the Chillventa CONGRESS was a big hit with its audience of industry professionals. The high-calibre conference also broke a new record with 302 delegates in attendance (+20%).

With co-operation between Department of International Trade Promotion (DITP) and Air Conditioning and Refrigeration Industr y Club of The Federation of Thai Industries, the Thailand Pavilion showcased outstanding 11 Thai brands and connected the RHVAC industry from Thailand with the global market.

2.5 German-Thai Dual Excellence Education (GTDEE) 2.5.1 GTCC quality assurance certificate presentation ceremony On 25 January 2018, the ceremony for awarding the GTCC Quality Assurance Certificate to Eastern Technological College (E.Tech) took place at the college. Deputy Head of Mission and Head of Economic Affairs of the Embassy of the Federal Republic of Germany to Thailand, Mr. Jan Scheer, presented the certificate to the representative of college, Advisor and Chairman of executive board of E.Tech General Dr. Terdsak Marom. The presentation was witnessed by Thailand’s Vice

Minister for Education, Dr. Sophon Napathorn, together

with the members of the executive board, teachers and

students of Eastern Technological College.

2.5.2 GTCC Final Examination 2018 in Automotive Mechatronics GTDEE team organised the GTCC Final Examination 2018 in Automotive Mechatronics for the 50-member apprentices Batch 2016 who are training at Mercedes-Benz (Thailand) Co., Ltd. and BMW Group (Thailand) Co., Ltd. They comprised 30 apprentices at Mercedes-Benz (Thailand) Co., Ltd., who are students at Eastern Technological College and Samut Prakarn Technical College, and 20 apprentices at BMW Group (Thailand) Co., Ltd., who are students at Kanchanapisek Technical College Mahanakorn, Bangkaewfa Industrial and Community Education College, and Chumphae Technical College. The examination, which was held from 23 to 27 April 2018 at Don Bosco Technological College, comprised theoretical and practical elements. The practical part was divided into three stations: Station 1 – Fault Diagnostics; Station 2 – Car Inspection; and Station 3 – Disassembly and Assembly of Timing Belts.

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Highlights of 2018 2.5.3 VETnet Conference in Berlin, Germany GTDEE Project Director, Mr. Markus Hoffmann and GTDEE Project Manager, Mr. Panuwat Jaitham, together with GTCC Executive Director, Dr. Roland Wein participated in the Vocational Education and Training Network (VETnet) Conference on Dual Vocational Education, German standard, which was held in Berlin from 18 to 20 June 2018. Eleven countries have been receiving support by VETnet—China, Greece, India, Italy, Latvia, Mexico, Portugal, the Russian Federation, Slovakia, Thailand and the United States of America. Three apprentices from Greece, Italy and Thailand were invited to attend the conference in order to share their experiences related to dual apprenticeship. GTDEE alumni Mr. Tawan Wiengthongsarat, who was a GTDEE apprentice at Grohe Siam Limited, was selected to attend the conference to talk about his dual apprenticeship in cooperation with GTDEE through the GTCC.

2.5.4 AdA International – Train the Trainer GTDEE organised the “AdA International – Train the Trainer” conference for GTDEE company par tners and college partners from 10 to 27 September 2018 at King Mongkut’s University of Technology North Bangkok (KMUTNB). The 16 par ticipants included representatives from Mercedes-Benz (Thailand) Co., Ltd., BMW Group, Rober t Bosch Automotive Technologies (Thailand) Co., Ltd. - Hemaraj, Pathumthani Brewery Co., Ltd., and Grohe Siam Limited, as well as representatives from Eastern Technological College (E.Tech) and Chitralada Vocational School.

On 20 September 2018, GTDEE team brought the 16 participants attending the AdA International-Train the Trainer visited Wangnoi Beverage Co., Ltd. located in Ayudhaya. The group then visited Thai-German Pre-Engineering School, King Mongkut’s University of Technology North Bangkok, to explore students’ practical and theoretical parts of the professions in Mechanics, Civil Construction, Electrics and Electronics.

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GTCC Annual Report 2018

On 28 September, the GTCC organised the “AdA International – Train the Trainer” certificate presentation ceremony and the best practice sharing of qualified trainers forum at the Goethe Auditorium. The 16 graduates, from the educational and industrial sector, attended the three-week, 120-hour-long training course and have been instructed on methods for teaching apprentices according to German standards. They received their cer tificates from GTDEE Executive Director Dr. Roland Wein and afterwards participated in a panel discussion. Deputy Head of Mission of the German Embassy in Thailand, Mr. Jan Scheer, joined the event.

E xecutive Director’s report

3.

3.1 General tasks

The general tasks that are the responsibility of the Executive Director’s office include: General management of the Chamber; Maintaining close co-ordination with the GTCC Board of Directors; Representing the GTCC at functions and conferences, delivering speeches and making presentations; Engagement with DIHK and AHK Committees; Arranging and co-ordinating GTCC cluster meetings, membership affairs, media events, trade delegations and visiting German companies, and trade fair representation (together with the relevant managers); Finance/personnel; Liaising with government authorities in Germany and Thailand; Liaising with Business Associations/Chambers of Industry and Commerce in Germany and Thailand.

• • • • • • • •

3.2 Board meetings

Working closely with the GTCC President, during 2018 the Executive Director organised eight board meetings to discuss the initiatives and directions of the Chamber. The Board met on the following dates: Meeting No.

Date

Meeting No.

Date

1

15 February

5

25 July

2

15 March

6

13 September

3

26 April

7

18 October

4

21 June

8

14 December

3.3 German Chamber ASEAN Business Council

The German Chambers of Commerce and Industry in Indonesia, Malaysia, Myanmar, the Philippines, Singapore, Thailand and Vietnam co-operate in the frame of the German Chamber ASEAN Business Council (GCABC) in order to provide a dialogue platform, strengthen regional co-operation, and support regional trade and investment.

The GCABC provides mechanisms to: • Enable ASEAN policy-makers to identify bottlenecks of strategic impor tance for the implementation of the AEC Blueprint, including economic policies influencing ASEAN’s trade and investment climate; • Exchange information between businesses and Chambers with the objective of improving the institutional representation and, ultimately, institutional support from Chambers to businesses; • Formulate joint positions on issues concerning ASEAN trade and investment, in order to enable companies to adjust their business rationale to current policy thinking of ASEAN key stakeholders as well as expected changes in ASEAN’s trade and investment climate.

The Executive Director presented the ASEAN market and its growth potential to German companies interested in expanding to ASEAN at the ASEAN Insights Munich on 1 March 2018.

The Chamber representatives gave first-hand accounts of recent economic trends and developments in South-East Asia, such as the increasing international integration through free trade agreements. They also provided valuable tips on market entry options for German companies, and described the opportunities and challenges of business expansion in this highly dynamic region.

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3.

Executive Director’s report 3.4 Co-operation, project activities and meetings

In 2018, the Executive Director par ticipated in more than 200 meetings with member companies and counterpar ts of various business communities to discuss joint initiatives and exchange views.

3.5 Staff activities

• Staff outing

The Chamber organised a staff outing on 1-2 June 2018 at the Escape Khao Yai Hotel. The group enjoyed many team-building activities together.

• GTCC Staff Christmas Dinner

GTCC hosted a Christmas party for staff on 21 December 2018 at the Peninsula Bangkok with the theme of “White Christmas”.

The event was organised to give special thanks to the GTCC staff for their productive and fruitful contributions to the work of the Chamber. In addition, a number of activities were arranged to strengthen staff relations and everyone went home with gifts from colleagues.

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GTCC Annual Report 2018

M embership, Events and Communications 4.

4.1 Membership

GTCC had continued its status of 600+ members network in 2018. There were 616 members including 610 active members and 6 approved applications. While in 2017, there were 612 members including 598 active members and 14 approved applications. The top three industries were 1) Manufacturing, 2) Wholesale and retail trade; repair of motor vehicles and motorcycles and 3) Professional, scientific and technical activities, respectively.

Despitea small percentage of 2% growth in overall members network, 73 new members presented 73 new opportunities. Among them, 28 were represented by Germans, 30 were represented by Thais, and 15 were represented by other nationalities. New members were introduced to GTCC via other chambers services such as delegation trips and business visa services, events, and member referrals.

The famous GTCC New Members and New Representatives Orientation programme had been transformed to GTCC Members Speed Networking. The change included an expansion of target group to existing members who want to connect with new members in an effective speed networking format. There were 2 GTCC Members Speed Networking events in 2018. Both events were organised prior to main networking events: GTCC Young Professionals Network Evening and GTCC Icebreaker Networking – Welcome Back.

Beside GTCC Members Speed Networking, the

Chamber had always tried to enhance the engagement with its members and reach out to the potential by introducing new events. GTCC Young Professional Network Evening was introduced in 2016. It had developed itself to be the promising alternative prospect pools for our new members and future leaders in an existing members network. In 2018, “GTCC Business Women Networking� was also introduced with a similar objective. Following the initiative of 3 female board members, the event aimed to activate the untapped potential of business women connection in the members network.

MEMBERSHIP DEVELOPMENT

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4.

Membership, Events and Communications 4.2 Events

During 2018, GTCC successfully organised and participated in 116 events and functions, as summarised below:

• Two regional meeting (see 3.3 and 4.2.3); • Two Members Speed Networking (see 4.1); • One cluster meeting (see 4.2.1); • Seven Breakfast Talks (see 4.2.2); • Seven business luncheons (see 4.2.2); • Twenty-eight business networking events (see 4.2.4); • Five site visits (see 4.2.5); • Five annual events (see 4.2.6); • Sixteen co-branded seminars, workshops, conferences and networking events (see 4.2.7); • Eleven consultancy conferences, workshops and business delegations (see 5.1); • Two trade fair delegations (see 6.2); • Four GTDEE certificate handover ceremonies, and twenty-six related events (see 7.1)

4.2.1 Cluster meeting In 2018, the Chamber organised one cluster meeting to provide a platform for sector-orientated par ticipants and share information about the latest developments in the green building industry, and to discuss ways to address challenges and move the industry forward.

Date

Expert sector/cluster

Objective

3 October Green building To provide new insights into Building Energy Code and green buildings

4.2.2 Breakfast talks and business luncheons In 2018, GTCC organised and co-hosted seven breakfast talks and seven business luncheons with its par tners on various topics as listed below.

These activities ser ve as efficient and effective business networking platforms for members and their counterparts to meet and discuss matters of mutual interest.

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GTCC Annual Report 2018

M embership, Events and Communications 4.

• Breakfast talks

Date

Speakers/panellists

Topic

27 March

Mr. Till Morstadt Equity Partner of Lorenz & Partners Co., Ltd. (L&P)

Trading in Thailand through a foreign-owned entity – avoiding legal and taxation pitfalls

24 April

Mr. Andrew McBean CEO of PKF Thailand

22 May

Mr. Till Morstadt Equity Partner of Lorenz & Partners Co., Ltd. (L&P)

28 August

Mr. Till Morstadt Strategies to Reduce Corporate and Personal Equity Partner of Income Tax in Thailand Lorenz & Partners Co., Ltd. (L&P)

30 August

Prof. Michael Frenkel Associate Dean for International Relations and Diversity and Director of the Center for European Studies (CEUS) at WHU

1 November

Dr. Andreas Respondek LL.M, Managing Partner of Respondek & Fan Ltd.

8 November

Mr. Jonas Bley Head of Transfer Pricing Team in South-East Asia, Rödl & Partner Mr. Olarn Vasinchayangkoon Senior Associate of Rödl & Partner

Digital Disruption in the Services Industry How to reduce permanent establishment risks in Thailand and the region

Trade war between the U.S. & China? Implications for the Thai Economy

Thailand’s Thai Foreign Business Act (FBA)

New Transfer Pricing Regulations in Thailand

www.thailand.ahk.de

17

4.

Membership, Events and Communications

• Business luncheons Date

Speakers/panellists

22 February

Mr. Werner Steinmueller CEO APAC, and Member of the Management Board of Deutsche Bank AG in Hong Kong Mr. Michael Grewe President and Chief Executive Officer of Mercedes-Benz (Thailand) Limited Mr. Markus Lorenzini President and Chief Executive Officer of Siemens Ltd. (Thailand, Cambodia, Myanmar) Dr. Daniel Koch Managing Director of Covestro (Thailand) Co., Ltd. Dr. Armin Wiesler General Manager of Boehringer Ingelheim (Thai) Ltd.

23 February

Ms. Duangjai Asawachintachit BOI Policies and Plans for attracting Investment Secretary General, Board of in 2018 Investment (BOI) Thailand

27 March

H.E. Pirkka Tapiola Ambassador of the European Union

19 June

Mr. Nont Horayangura Partner of Baker McKenzie Ms. Siranya Rhuvattana Lawyer of Baker McKenzie

17 October

H.E. Dr. Pichet Durongkaveroj Minister of Digital Economy and Society

12 November Dale Carnegie Training

14 December

`

18

Topic

H.E. Dr. Kobsak Pootrakool Minister Attached to the Prime Minister’s Office

GTCC Annual Report 2018

Thailand Economic Outlook 2018

European Union and Thailand; prospects for our relationship in 2018 GDPR and PDPB Readiness

Update on the Development of the Digital Economy Uncovering Leadership Blind Spots—Discovering the Pathway to motivating your employees Open for Business: The Next Chapter of Reform and Stability

M embership, Events and Communications 4.

4.2.3 AHK meeting GTCC organised the Asia-Pacific Coordination (APC) Meeting 2018 during 4-7 February at the Sukhothai Hotel Bangkok.

The meeting welcomed AHK Executive Directors and delegations from the Asia-Pacific region as well as key DIHK representatives to discuss further cooperation and preparation for the next Asia-Pacific conference.

4.2.4 Networking platforms GTCC offers various networking platforms for its members as well as the German-Thai business community overall. Each platform has its own characteristics, resulting in a variety of experiences for the participants. In 2018, twenty-eight networking events were organised.

• Young Professionals

GTCC successfully organised five “Young Professionals” events as listed below. The programme aims to provide a dynamic learning and networking platform for young professionals in the international business community in Thailand. Follow the programme updates at GTCCYP. Date 15 March

9 June

Topic “How to compete with robots in the future job market” GTCC YP Games Day “Networking while teasing your brain”

Speakers Mr. Tom Sorensen Boyden Partner -

12 July “Google’s Culture – 9 principles of innovation”

Mr. Ben King Country Director of Google Thailand

10 October “Future of the digital world and the right

marketing strategy”

Mr. Parin Sonpracha Chief Executive and Co-founder of Nasket Retail Co., Ltd.

30 November

-

First Inter-Chamber Young Professionals Networking Night

• Ice Breaker

The Ice Breaker features special activities organised in co-operation with partnering chambers of commerce to encourage interaction across nations. Value-added activities are often introduced to give participants a unique networking experience.

In 2018, GTCC organised three Ice Breakers as listed below.

Date

Event

Venue

25 January

Ice Breaker Networking: Welcome New Year 2018

Ramada Plaza Bangkok Menam Riverside

7 June

GTCC-FTCC-TICC Innovation and Lifestyle Night

SO Sofitel Bangkok

Ice Breaker Networking: Welcome Back!

Sheraton Grande Sukhumvit

9 August

www.thailand.ahk.de

19

4.

Membership, Events and Communications

โ ข Eastern Seaboard Networking

Twelve Joint Chambers Eastern Seaboard Networking events were held during 2018 as listed below.

Date 19 January

Event Eastern Seaboard Networking hosted by SATCC

16 February Eastern Seaboard Networking hosted by BCCT

16 March

Intercontinental Pattaya Resort Centara Grand Mirage Beach Resort Pattaya Ocean Marina Yacht Club

27 April Eastern Seaboard Networking hosted by GTCC

Mรถvenpick Siam Hotel Na Jomtien Pattaya

18 May Eastern Seaboard Networking hosted by AMCHAM

Mรถvenpick Siam Hotel Na Jomtien Pattaya

15 June

Eastern Seaboard Networking hosted by NTCC/Beluthai

Holiday Inn Pattaya

20 July

Eastern Seaboard Networking hosted by AustCham

Hotel Baraquda Pattaya

24 August

Eastern Seaboard Networking hosted by BCCT

Pullman Pattaya Hotel G

21 September

Eastern Seaboard Networking hosted by GTCC

Mytt Beach Resort Hotel Pattaya

Eastern Seaboard Networking hosted by AMCHAM

Holiday Inn Pattaya

16 November

Eastern Seaboard Networking hosted by NTCC/Beluthai

Mytt Beach Resort Hotel Pattaya

14 December

Eastern Seaboard Networking hosted by BCCT

Royal Varuna Yacht Club

19 October

20

Eastern Seaboard Networking hosted by AustCham

Venue

GTCC Annual Report 2018

M embership, Events and Communications 4.

• Stammtisch Bangkok

The Stammtisch serves as GTCC’s casual get-together platform for German-speaking members and friends. Discussions revolve around economics, politics and social aspects. This event format is organised every two months in Bangkok. During 2018, GTCC organised five Stammtisch Bangkok get-together events listed below. The last one the Tri-Nation Night extended an invitation to Advantage Austria and the members of the Swiss-Thai Chamber of Commerce. It welcomed guests of honour German Ambassador H.E. Georg Schmidt, Swiss Ambassador H.E. Ivo Sieber and Austrian Ambassador H.E. Dr. Eva Hager.

Date

Event venue

20 February

Bei Otto

19 April

Deutsches Eck Bangkok

21 June

Bei Otto

13 September

Deutsches Eck Bangkok

20 November (Tri-Nation)

Renaissance Ratchaprasong Bangkok Hotel

• Business Women Networking

GTCC launched a forum for business women to network with female leaders and young professionals on 2 February.

There were three Business Women Networking events organised in 2018 as listed below.

Date

2 February

23 May

27 September

Topic

Event venue

“Exchange of Experiences as Business Women in International Context”

The Mode Sathorn Hotel Bangkok

“Work & Life Balance: How business women manage career, family, friends and relationships”

The Mode Sathorn Hotel Bangkok

“How to Promote Ourselves”

The Le Méridien Bangkok

www.thailand.ahk.de

21

4.

Membership, Events and Communications 4.2.5 Site visits GTCC site visits are organised in co-operation with Chamber members. The visits allow members and friends of the Chamber to experience an informative tour around a company’s premises as well as learn about that company’s operations. Site visits are free-of-charge for members. In 2018, the Chamber organised the five site visits listed below.

Date 20 February

Site LSG Sky Chefs (Thailand) Co, Ltd. at Suvarnabhumi airport

27 April

BMW Manufacturing

27 April

Somboon Advanced Technology

24 August 20 November

Würth (Thailand) Co., Ltd. Panyapiwat Institute of Management

4.2.6 Annual events

• Ordinary General Meeting

The GTCC held its Ordinary General Meeting 2018 on 29 March at the Anantara Siam Bangkok Hotel, with the participation of about 80 representatives of GTCC member companies. Ms. Sonklin Ploymee, Executive Director of the Foreign Investment Marketing Division at the Thailand Board of Investment (BOI), delivered a keynote speech on “Thailand’s Investment Policies for Thailand 4.0”.

The GTCC congratulated Mr. Markus Lorenzini, President and CEO of Siemens Ltd., on his re-election as the GTCC president and Mr. Andreas Richter, Managing Partner of Blumenthal Richter & Sumet Ltd., on his election as the new GTCC Vice President. The Chamber also congratulated the four newly-elected Directors for 2018/2019, Mr. Michael Grewe, President and Chief Executive Officer of Mercedes-Benz (Thailand) Ltd.; Asst. Prof. Dr. Monpilai Narasingha, Dean of the Sirindhorn International Thai-German Graduate School of Engineering (TGGS); Mr. Krisna Thiengtham, Deputy Managing Director of Thai Nakon R.O.P.; and Mr. Marc Watzal, Plant Manager of Umicore Autocat Thailand.

The GTCC bid farewell to out-going Director Mr. Matthias Hoffrichter for his valuable contribution to the success of the Chamber.

22

GTCC Annual Report 2018

M embership, Events and Communications 4.

• White Asparagus Wine Dinner

GTCC organised its first-ever White Asparagus Wine Dinner on 4 May 2018 at the Royal Orchid Sheraton Hotel and Towers, where it welcomed about 60 distinguished guest. They enjoyed the six-course dinner with finely cooked “white gold” and a selection of German premium wine.

• GTCC Gala Night 2018: Futuristic

About 400 guests, including GTCC members, friends, business partners and executives from more than 20 top brands in the German-Thai business community, together with their spouses, participated in the GTCC Gala Night 2018 at the Shangri-La Hotel, Bangkok, on 25 May 2018. “Futuristic” was a special theme for 2018, offering another level of Gala Night experience, during which GTCC’s guests enjoyed a prestigious performance by a premium jazz band Jazziam, ultramodern LED shows, a lavish multi-course dinner and dessert buffet with selections of wine and beer. All proceeds from the raffle ticket sales at the Gala Night were donated to the Iceman Charity, which supports Thailand’s largest orphanage under the administration of Wat Sa Kaeo Temple in Ang Thong.

• GTCC Oktoberfest 2018

The sixteenth GTCC Oktoberfest was held on 26 and 27 October 2018 at the Shangri-La Bangkok Hotel during which GTCC set a new record of 1,700 guests from the German-Thai business community. Regarded as the most authentic and largest Oktoberfest in Thailand, this annual GTYCC event serves as a social platform for business partners, staff and friends in a casual and jubilant ambience, and offers a taste of Germany’s world-renowned annual beer festival in Bangkok.

www.thailand.ahk.de

23

4.

Membership, Events and Communications • GTCC Family Christmas Party 2018

GTCC organised its Family Christmas Party 2018 on 14 December at St. Regis Bangkok, welcoming H.E. German Ambassador Georg Schmidt and Madam Yuet Lin Fong Schmidt, GTCC members, their families and friends of the German-Thai Chamber of Commerce. The par ticipants enjoyed a delicious buffet dinner and drinks including freshly-made Glühwein, as well as children’s activities, live music, and a lucky draw in a casual and family-friendly ambience. Santa Claus also joined the party and brought special gifts for the children. This event serves as a venue for GTCC to express our appreciation for the members’ support throughout the year.

4.2.7 Other seminars, workshops, conferences and networking events co-branded with partners During 2018, GTCC co-branded with various partners in hosting and supporting their seminars, workshops, conferences and other networking events listed below.

Date

Event

1 February

BCCT Phuket Business Dinner “Update and future plans for Thailand’s Kra Isthmus Project”

8 February

Joint Chambers Chiang Mai Connect by NTCC

28 February

27 March

Multi-Chambers Breakfast Briefing “Sustainable Business & Climate Resilience in Thailand” by BCCT NTCC Multi Chambers Hospitality, Tourism & Travel Forum “How will Artificial Intelligence impact hospitality, tourism and travel”

3 April

Seminar on Public Private Partnership by TICC

3 May

NTCC Chiangmai Connect

15 May

NZTCC Seminar: The New Thai Customs Law

4 July

Joint Chambers AustCham Sundowner

19 July

BCCT Joint Chambers T3 Networking

25 July

[STCC] Multi-Chamber Networking Night

2 August

NTCC Chiangmai Connect

27 September 17 October

24

Joint-Chamber Business Speed Dating (FTCC) AustCham Joint Business Luncheon “Update on the Development of the Digital Economy”

12 November

NZTCC Joint Chambers Luncheon Seminar with Dale Carnegie Uncovering Leadership Blind Spots

14 November

AMCHAM Social Networking Gadget Night

11 December

NTCC Chiangmai Connect

GTCC Annual Report 2018

M embership, Events and Communications 4.

4.3 Communications and publications 4.3.1 UPDATE magazine In 2018, UPDATE magazine features major trends in various industries, especially in Thailand. It contains several sections: a special focus; Chamber activities; GTDEE Insight; Business Briefs; Members’ Corner; and Trade Fairs. The focus of the magazine during 2018 included Ageing Society, SME & Startups, Logistics 4.0, and Smart Farming. All GTCC members are entitled to receive a copy of UPDATE on a complimentary basis.

In addition to the members’ network, UPDATE is distributed to embassies, consulates and foreign chambers of commerce in Thailand, German Chambers of Commerce and Industry in Germany, Industry Clubs under the Federation of Thai Industries, selected universities in Thailand as well as at GTCC events.

With a circulation of two thousand printed and online copies per issue among all GTCC contacts in Thailand and overseas, the magazine provides a valuable opportunity for interested companies to reach out to potential clients via available advertising options. Also archived online, the magazine is accessible to a greater number of readers locally and internationally.

4.3.2 Membership Directory 2018 The GTCC Membership Directory is published once a year and distributed to all members on a complimentary basis.

It provides information on the structure, responsibility and services of the Chamber. Most importantly, the publication offers members’ profiles and contact details in order to facilitate business interaction among the members of the German and Thai business communities. Chamber members also have an opportunity to advertise their products and services next to their company profile or elsewhere in the publication, in order to enhance corporate brand and visibility.

4.3.3 e-UPDATE GTCC e-UPDATE is a bi-weekly e-newsletter which summarises the latest information on GTCC events and updates on Thailand’s economic development, industry sectors, investment, green technology, ASEAN growth and prospects, bilateral business relations as well as the major activities of GTCC members. It is provided to more than three thousand subscribers, mainly comprising executives of German and Thai companies operating in Thailand, trade/academic institutions, embassies, other foreign chambers of commerce in Thailand as well as counterparts in Germany.

4.3.4 Upcoming Events GTCC Upcoming Events, another e-newsletter issued by the Chamber, is sent to members and friends of the Chamber every other Wednesday. It informs readers of upcoming events that the Chamber is organising or co-branding/supporting.

4.3.5 ASEAN Newsletter GTCC contributes current news and upcoming activities relevant to the German and Thai business communities as well as the development of business and investment in ASEAN, to the German-ASEAN Business Council’s quarterly newsletter entitled ASEAN Newsletter.

4.3.6 Social Media Apart from the GTCC website, members and friends of the German-Thai business community are able to stay connected and receive daily updates on GTCC services and events through Facebook, LinkedIn and Twitter. Join today on German-Thai Chamber of Commerce.

4.3.7 GTCC advertising service The Chamber offers valuable advertising alternatives in its digital and printed materials. Digital advertisements allow companies the flexibility and benefit of reaching out to specific target groups while the printed option efficiently presents an advertiser’s products and services to the German and Thai businesses listed in the GTCC contact database. GTCC advertisement channels include:

www.thailand.ahk.de

25

4.

Membership, Events and Communications • Printed materials:

• Digital materials:

• UPDATE magazine;

• GTCC Handbook and Directory; • Insertion services.

• GTCC website (flash banner); • GTCC newsletter (banner in e-UPDATE); • Electronic Direct Mail (E-blast); • Social media (Facebook, LinkedIn, and Twitter).

In 2018, GTCC star ted using the branding terms of German Chambers of Commerce Abroad (AHK), which were suggested by the German Association of Chambers of Industry and Commerce (DIHK). The hashtags #PartnerForSuccess, #PartnerWorldwide, and #PartnerInThailand as well as #PartnerForDVET have been utilised in various GTCC communication platforms such as corporate banners, business cards, website, UPDATE magazine, and social media channels.

26

GTCC Annual Report 2018

Corporate Services

5.

5.1 Projects

In 2018, the GTCC Corporate Services Department organised yet again a great variety of exclusive target group-specific projects, business delegations, events and workshops that were aimed at promoting bilateral trade relations between Thailand and Germany as well as trade with the entire ASEAN region. In addition, activities/projects under the framework of the German Chamber ASEAN Business Council (GCABC) were supported.

The portfolio of activities in 2018 included (but was not limited to) projects supported by the German Federal Ministry for Economic Affairs and Energy (BMWi), private sector businesses, government/federal state agencies, industry associations and authorities in both Germany and Thailand as well as content-driven events in Thailand (see the list below).

Selected highlights 2018 Date 12-16 March 2018

Projects/Activities Fact-finding mission to Germany on the topic of “Energy Infrastructure and Energy Storage” (Berlin and Munich.)

22 April-1 May 2018 GTCC exclusive business and study trip

to HANNOVER MESSE 2018 and

industry site visits.

7-11 May 2018

Business delegation and technology conference on “Energy Efficiency in Industry ‘‘ (Bangkok).

31 May 2018 Country Consulting Day, “Vietnam”

in Bangkok.

17-21 September 2018

1-5 October 2018

Focus Part of the German Energy Solutions Initiative supported by BMWi. Organised by the GTCC, the delegation trip featured a two-day visit to Hannover Messe 2018 as well as site visits to Viessmann Werke GmbH & Co.KG, Mubea Group (Muhr und Bender KG), Volkswagen (VW) Group, KSB Pumps, and Röchling Automotive Germany SE & Co. KG. Part of the German Energy Solutions Initiative supported by BMWi. Business and investment opportunities in Vietnam. GTCC in co-operation with the Delegation of German Industry and Commerce in Vietnam (AHK Vietnam), organised a briefing session and individual consulting appointments.

Business delegation and technology conference on “Solar PV & Grid-Integration” (Bangkok).

Part of the German Energy Solutions Initiative supported by BMWi.

Innovation seminars at leading Thai universities focusing on “Energy efficiency in Buildings and Renewable Energy”.

Part of the German Energy Solutions Initiative supported by BMWi.

11 October 2018 ASEAN Roadshow – Bangkok.

German National Tourist Board (GTNB), in co-operation with GTCC, organised a B2B workshop and a networking event for relevant business partners and target groups.

24-26 October 2018 Bavarian business delegation trip to Thailand.

GTCC supported the Bavarian Ministry of Economic Affairs, Energy and Technology, and Bayern International in organising a business delegation trip of 15 Bavarian companies to Bangkok and the EEC.

www.thailand.ahk.de

27

5.

Corporate Services Date

Projects/Activities

8-16 November 2018 Exclusive business and study trip to Germany.

Focus Organised by GTCC, the trip featured a visit to EuroTier 2018 as well as site visits to the German Federal Ministry of Food and Agriculture (BMEL), Dr. Eckel Animal Nutrition GmbH & Co. KG, GEA Westfalia Separator Group GmbH, Biogas Plant Heidkoppel GmbH & Co KG, and WEDA Dammann and Westerkamp GmbH.

5.2 Corporate services

A selection of activities of the GTCC corporate services portfolio is detailed below.

5.2.1 Address research and market information In 2018, the Corporate Services Department supported Thai and German companies in establishing business contacts by offering and providing its popular address research service. Within the scope of this service, the department selected potential business partners in line with clients’ requirements and delivered verified, accountable and up-to-date contact details.

5.2.2 Business matching For a more advanced, in-depth and value-added par tner search service, the Corporate Services Depar tment offers German and Thai clients its widely sought-after business matching service. The service includes organising individual target group meetings with potential business partners, government officials and associations that are preselected in accordance with clients’ requirements. If initial interest is shown in co-operation with a client company, contact will be established and follow-up activities planned.

5.2.3 (Technical) workshops The Corporate Services Depar tment organises (technical) workshops for potential business customers in order to suppor t the positioning of client companies in the target market. It also invites target group-specific participants and organises the relevant venues for the workshops as well as technical equipment. This service acts as an ideal platform for companies seeking to expand their current customer base as well as foster long-term relationships with existing clients.

5.3 Other DEinternational activities

Staff of the Corporate Services Department actively supported and undertook the following activities:

• Numerous meetings with company representatives from various industry sectors for business advisory and service purposes with regard to Thailand and Germany as strategic business locations and hubs;

• Supporting activities of GCABC; • Fostering the relationship with partners in Cambodia and the Lao People’s Democratic Republic;

• Organising events hosted by the GTCC; • Organising (technical) workshops, seminars and trade fairs.

28

GTCC Annual Report 2018

Trade Fairs 6.

6.1 Trade fair representation

GTCC is the official representative of five leading trade fair organisers, i.e., Deutsche Messe AG, Messe Berlin GmbH, Messe München GmbH, NürnbergMesse GmbH and Spielwarenmesse eG. GTCC actively assisted Thai exhibitors and visitors in participating in relevant trade fairs with comprehensive services that included travel and accommodation package offers at competitive rates. Representation at trade fairs in 2018 is listed below.

Date

Trade Fairs

Organiser / Co-organiser

12-14 January

opti

Messe München

12 - 15 January

DOMOTEX

Deutsche Messe AG

16-18 January

EUROGUSS

NürnbergMesse GmbH

16-18 January

Perimeter Protection

NürnbergMesse GmbH

19-28 January

International Green Week

Messe Berlin GmbH

23-24 January

transport logistic INDIA

Messe München

24-27 January

ISPO Beijing

Messe München

28-31 January

ISPO Munich

Messe München

Spielwarenmesse

Spielwarenmesse eG

14-17 February

BIOFACH

NürnbergMesse GmbH

14-17 February

VIVANESS

NürnbergMesse GmbH

16-19 February

INHORGENTA MUNICH

Messe München

20-23 February

bautec

Messe Berlin GmbH

21-22 February

FeuerTRUTZ

NürnbergMesse GmbH

21-25 February

f.re.e

Messe München

22-24 February

ACREX India

NürnbergMesse GmbH

embedded world

NürnbergMesse GmbH

7-8 March

Enforce Tac

NürnbergMesse GmbH

7-11 March

ITB Berlin

Messe Berlin GmbH

9-12 March

IWA OutdoorClassics

NürnbergMesse GmbH

13-16 March

bauma CONEXPO AFRICA

Messe München

14-16 March

LASER World of PHOTONICS CHINA

Messe München

21-24 March

FENSTEBAU FRONTALE

NürnbergMesse GmbH

21-24 March

HOLZ-HANDWERK

NürnbergMesse GmbH

10-13 April

analytica

Messe München

10-13 April

ceramitec

Messe München

17-19 April

conhIT

Messe Berlin GmbH

23-27 April

HANNOVER MESSE

Deutsche Messe AG

31 January-4 February

27 February - 1 March

www.thailand.ahk.de

29

6.

Trade Fairs

Date

Trade Fairs

Organiser / Co-organiser

23-27 April

CeMAT

Deutsche Messe AG

25-26 April

analytica Anacon India and India Lab Expo

Messe München

25-29 April

ILA Berlin

Messe Berlin GmbH

3-5 May

IE expo China

Messe München

8-11 May

Interzoo

NürnbergMesse GmbH

14-18 May

IFAT

Messe München

16-18 May

CRAFT BEER CHINA

NürnbergMesse GmbH

16-18 May

ITB China

Messe Berlin GmbH

16-18 May

transport logistic China

Messe München

24-26 May

BIOFACH China

NürnbergMesse GmbH

29-31 May

Greenery & Landscaping China

NürnbergMesse GmbH

5-7 June

Surface Technology GERMANY

Deutsche Messe AG

5-8 June

bauma CTT RUSSIA

Messe München

6-9 June

BIOFACH AMERICA LATINA

NürnbergMesse GmbH

CEBIT

Deutsche Messe AG

13-16 June

Stone+tec

NürnbergMesse GmbH

19-22 June

automatica

Messe München

25-27 June

Droidcon Berlin

Messe Berlin GmbH

5-8 July

ISPO Shanghai

Messe München

18-22 July

INTERFORST

Messe München

IFA

Messe Berlin GmbH

analytica Anacon India and India Lab Expo

Messe München

12-15 September

GaLaBau

NürnbergMesse GmbH

13-15 September

BIOFACH America

NürnbergMesse GmbH

15-20 September

iba

Messe München

18-20 September

IE expo Guangzhou

Messe München

18-21 September

InnoTrans

Messe Berlin GmbH

19-23 September

Industrial Automation Show

Deutsche Messe AG

20-27 September

IAA Nutzfahrzeuge

Deutsche Messe AG

25-27 September

FachPack

NürnbergMesse GmbH

26-28 September

LASER World of PHOTONICS INDIA

Messe München

4-6 September

kids india

Spielwarenmesse eG

8-10 October

EXPO REAL

Messe München

9-11 October

it-sa

NürnbergMesse GmbH

11 – 15 June

31 August – 5 September 6-8 September

30

GTCC Annual Report 2018

Trade Fairs 6.

Date

Trade Fairs

Organiser / Co-organiser

16-18 October

Chillventa

NürnbergMesse GmbH

17-19 October

ITB Asia

Messe Berlin GmbH

18-20 October

CeBIT ASEAN Thailand

Deutsche Messe AG

21-23 October

Industrial Transformation ASIA-PACIFIC

Deutsche Messe AG

23-25 October

parts2clean

Deutsche Messe AG

23-26 October

CHINA BREW CHINA BEVERAGE

Messe München

23-27 October

EuroBLECH

Deutsche Messe AG

31 October – 2 November

analytica China

Messe München

31 October – 3 November

FENESTRATION BAU China

Messe München

6-9 November

ComVac Asia

Deutsche Messe AG

6-9 November

Industrial Supply ASIA

Deutsche Messe AG

6-9 November

PTC ASIA

Deutsche Messe AG

6-9 November

CeMAT ASIA

Deutsche Messe AG

13-15 November

BrauBeviale

NürnbergMesse GmbH

13-16 November

electronica

Messe München

13-16 November

EuroTier

Deutsche Messe AG

13-16 November

EnergyDecentral

Deutsche Messe AG

25-27 November

BIOFACH India

NürnbergMesse GmbH

27-30 November

bauma China

Messe München

11-14 December

bauma CONEXPO INDIA

Messe München

6.2 Trade Fairs activities 6.2.1 Exhibitor delegation trip to BIOFACH 2018 in co-operation with the Thai Organic Trade Association For three consecutive years GTCC has successfully organised the visit by the BIOFACH Exhibitor delegation trip in co-operation with the Thai Organic Trade Association (TOTA). The 2018 trip provided the 40-member group with an insight into biodynamic agriculture discipline and the adaptation of agriculture machinery for organic farming during a visit on 12

February 2018 to “Dottenfelder Schubauernhof—an

agriculture collective and school for organic farming”—

and “Maschinenfabrik Schmotzer GmbH”.

www.thailand.ahk.de

31

6.

Trade Fairs 6.2.2 Exclusive business and study trip to HANNOVER MESSE 2018 As one of the longest and well-established GTCC delegation projects, GTCC organised once again an exclusive business and study trip to the world-renowned HANNOVER MESSE, an international trade fair for industry solutions, from 22 April to 1 May 2018. The main theme for the 2018 delegation was “Industrie 4.0/Integrated Industry and Energy Solutions”,

which included exclusive factory visits to Viessmann Werke

GmbH &Co., KG, Mubea Group, Volkswagen (VW) Group –

Commercial Vehicles plant, Röchling Group and KSB Pumps.

6.2.3 FENESTRATION BAU China/IMAG booth at architect expo 2018 GTCC supported and manned the European Pavilion, which was organised by IMAG GmbH at the 32nd event of Architect Expo—ASEAN‘s largest building technology exposition—in Bangkok. Apart from FENESTRATION BAU China/IMAG booth, there were six co-exhibitors from Germany and other European countries who presented building materials and interior design products to interested visitors from 1 to 6 May 2018 at the IMPACT Exhibition Centre.

6.2.4 EUROGUSS ASIA PACIFIC “get-together” networking at METAL AP 2018 GTCC supported NürnbergMesse in the organisation of the “get-together” networking session at EUROGUSS Lounge in METAL AP 2018, BITEC Exhibition Center, Bangkok on 20 September 2018. The targeted attendees were from the primary processes of the metal industry, including die casting and foundries.

32

GTCC Annual Report 2018

Trade Fairs 6.

6.2.5 Industrial Transformation ASIA-PACIFIC roadshow, Bangkok On 25 September 2018, GTCC provided support to SingEx Exhibitions in the organisation of a roadshow to promote the Industrial Transformation ASIA-PACIFIC 2018 (ITAP) at the Eastin Grand Hotel Sathorn, Bangkok. ITAP, which was an

extension of HANNOVER MESSE, was held for

the first time from 16 to 18 October 2018 in Singapore.

6.2.6 Exclusive business and study trip on the animal production industry and a visit to Eurotier 2018 From 8 to 16 November 2018, GTCC organised a business and study trip to Eurotier 2018, the world’s leading trade fair for animal production, in Hannover together with site visits to Dr. Eckel Animal Nutrition GmbH & Co., KG., GEA Westfalia Separator Group GmbH, WEDA Dammann & Westerkamp GmbH, and Biogas Plant Heidkoppel GmbH & Co., KG. On the first day of the trip, the delegates were welcomed at the Federal Ministry of Food and Agriculture in Bonn where they were provided with background information regarding European Union regulations and the development of the animal production industry.

6.3 Participation by Thai companies in fairs in Germany and other countries1 Thai exhibitors at fairs in Germany

Location

2016 2017 2018 Exhibitors Fairs Exhibitors Fairs Exhibitors Fairs

Messe Berlin

203 5 199 3 184 3

Deutsche Messe

24 5 14 3 19 4

Messe München

14 6 9 3 10 3

NürnbergMesse

74 5 58 3 45 5

Spielwarenmesse eG 26 1 27 1 26 1

Total

341 22 307 13 284 16

Only fairs that GTCC represents in Thailand.

1

www.thailand.ahk.de

33

6.

Trade Fairs Thai visitors to fairs in Germany

Location

2016 2017 2018 Visitors Fairs Visitors Fairs Visitors Fairs

Messe Berlin

927 3 613 2 891 3

Deutsche Messe

601 5 692 6 411 6

Messe München

1,461 8 1,322 8 855 10

NürnbergMesse

553 10 486 8 600 (estimate) 10

Spielwarenmesse eG 54 1 89 1 83 1

Total

3,596 27 3,202 25 2840 30

Thai exhibitors at fairs outside Germany

Location

2016 2017 2018 Exhibitors fairs Exhibitors fairs Exhibitors fairs

Messe Berlin

119 1 90 1 102 1

Deutsche Messe

-

-

1

1

6

3

Messe München

2 2 - - 2 2

NürnbergMesse

4 2 4 2 4 2

Spielwarenmesse eG 2 1 2 1 - 1

Total

127 6 97 5 114 9

Thai visitors to fairs outside Germany

Location

2016 2017 2018 Visitors fairs Visitors fairs Visitors fairs

Messe Berlin

62 1 68 2 68 2

Deutsche Messe

165 2 171 3 180 3

Messe München

1,480 8 231 9 1,691 8

NürnbergMesse

- - - - - -

Spielwarenmesse eG 4 1 0 1 7 1 Total

1,711

12

470

14

1946

Total exhibition space sold Space ( m2 )

2016

2017

2018

Messe Berlin

2,609

2,233

2,113

Deutsche Messe

243

166

222

Messe München

265

125

214

NürnbergMesse

395

237

382

Spielwarenmesse eG

763

755

736

Total

34

GTCC Annual Report 2018

4,275

3,516

3667

14

German-Thai Dual Excellence Education 7.

7.1 GTDEE activities and events

In 2018, the German-Thai Dual Excellence Education (GTDEE) Project organised various events and visits, together with all partner organisations. The activities throughout the year were aimed at establishing the German Dual Vocational Education Standard, both in companies and in colleges. In addition, public relations activities, such as media events, were organised to draw the attention of the public to the project.

Date

Projects/activities

16-29 January

Preparation of the GTCC Final Examination 2018 in automotive mechatronics, electric power, logistics, and production techniques

25 January

GTCC quality assurance certificate presentation ceremony

12 February

Round-table meeting on the GTDEE project

16 March

GTCC Final Examination 2018 in logistics

23 March

GTCC Final Examination 2018 in electric power

27 March

GTCC Final Examination 2018 in mechanics

28 March

GTCC Certificate Presentation Ceremony for electric power apprentices batch 2016 from Amata B.Grimm Power Ltd

23-27 April

GTCC Final Examination 2018 in automotive mechatronics

15-16 May

eCademy workshop for automotive mechatronics apprentices batch 2018 from Eastern Technological College

30 May

Round-table meeting on quality assurance

14 June

Ninth Vocational Education Committee Meeting

18-20 June

VETnet Conference in Berlin, Germany

5 July

Collaboration with GTDEE apprenticeship programme by Thai Technic Electric Co., Ltd.

6 July

GTCC Certificate Presentation Ceremony for automotive mechatronics apprentices batch 2016 from Mercedes-Benz (Thailand) Co., Ltd.

23 July

GTDEE workshop for apprentices batch 2017 on quality concept, basics of productivity and systematic thinking

1 August

International Vocational Curriculum Development Conference

3 August

Thai-German Technical and Vocational Education and Training Forum on “Upgrading Professional Standards and Integration of Private Stakeholders�, organised by the Thai Ministry of Foreign Affairs

10-28 September

AdA International-Train the Trainer and AdA International-Train the Trainer certificate presentation ceremony

10-12 October

Worlddidac Asia 2018

7 November

PAL Interim Examination 2018 in the theoretical part of automotive mechatronics for Mercedes-Benz and BMW apprentices batch 2017

8 November

PAL Interim Examination Committee meeting

12 November

Meeting with Mahanakorn University of Technology on Mechatronics Development to German standard

14 November

Meeting with Grohe Siam Limited on the preparation of the GTCC Final Examination 2019

19 November

Preparation of the PAL Interim Examination 2018 for Mercedes-Benz apprentices batch 2017

23 November

Preparation of the PAL Interim Examination 2018 for BMW apprentices batch 2017

www.thailand.ahk.de

35

7.

German-Thai Dual Excellence Education Date

Projects/activities=

6 December

GTCC Certificate Presentation Ceremony for automotive mechatronics apprentices batch 2016 from BMW (Thailand) Co., Ltd.

6 December

Monitoring of apprentices batch 2018 at Pathumthani Brewery Co., Ltd.

7 December

Inspirational talk on adversity quotient for Mercedes-Benz apprentices

14 December

Visit by BMW apprentices to BMW dealers

18-20 December

PAL Interim Examination 2018 in the practical part of automotive mechatronics for BMW apprentices batch 2017

GTDEE’s partner companies and colleges as of 2018

As of 2018, GTDEE together with its eight partner companies and eight partner colleges have been able to supply the Thai industrial sector with more than 100 apprentices in six professions.

36

GTCC Annual Report 2018

German-Thai Dual Excellence Education 7.

7.2 GTDEE services portfolio

GTDEE has established a set of services for all participating partners, to ensure sustainable implementation of Dual Vocational Education and Training (DVET) in several areas.

To ensure dual training on a permanently high level, companies, colleges and students interested in the GTDEE programme must go through several assessments to screen their competence status. Therefore, GTDEE has developed a selection procedure for companies, colleges and students.

A company or college that provides “dual training” must fulfill certain requirements regarding the suitability of the training premises. A quality analysis system (DVQD) developed

by GTDEE identifies gaps in several areas, i.e., internal management, infrastructure and methods of teaching.

After the identification of the gaps, GTDEE consults on all issues in DVET by advising on curricula or training plan development, or by conducting different types of technical workshops and seminars. In order to enhance a collaborative exchange between the co-operating partners, GTDEE has developed a set of services to exchange relevant information between teachers and trainers, or for the use of methods of relevant training issues in technical professions. The objective of the examinations provided by GTDEE is to ensure a comparable nationwide standard in theoretical and practical examinations that will be certified by the German-Thai Chamber of Commerce.

7.3 Activities planned for 2019

These activities are related to the progress of the sustainability of dual vocational education. Since education is a continuous development process, GTDEE will continue to work on refining dual standards in Thailand with the goal of sustainability, in order to push Thailand towards becoming the hub in ASEAN as follows: 1. GTDEE intensive courses preparing apprentices for the GTCC Final Examination 2019 and GTCC PAL Final Examination 2019; 2. GTCC Final Examination 2019 for 24 apprentices, batch 2017 in five professions from two companies (certified by GTCC); 3. GTDEE PAL Final Examination in automotive mechatronics for 43 apprentices from Mercedes-Benz Apprenticeship Programme 2017 and BMW Service Apprentice Programme 2017 based on the “PAL Interim Examination”; 4. “GTDEE Train the Trainer” (AdA – Ausbildung der Ausbilder) International Programme for trainers from company partners; 5. “GTDEE Teach the Teacher” Workshop for teachers from college partners; 6. College assessment, development and the establishment of a quality management system for vocational schools; 7. Development of the vocational training committee and working groups; 8. Soft-skills training, workshops and assessments for the apprentices from company partners, such as mathematics courses, analytical skills development and presentation techniques; 9. Students’ preselection and aptitude test for all partner companies by six different college partners; 10. GTDEE Road Show and programme introduction to potential college partners.

www.thailand.ahk.de

37

8.

GTCC organisation 8.1 GTCC Team

Dr. Roland Wein

Marius Mehner

Supinda Praymee

Deputy Executive Director

Finance

Administration

Membership, Events & Communications

Sunee Wassananukul

Nutcha Ongwongsakul

Patcharaporn Korbuakesorn

Jaruwan Jarasvisesopon

Kanoknart Chunram

Pornpun Chuepanya

Somkiat Kaewchinda

Head of Department

Manager

Officer

Head of Department

Officer

Messenger

Jinnapat Jantapol Service

Arak Inphon Driver

38

Aomphan Ratanasittiskul

Executive Director

GTCC Annual Report 2018

Personal Assistant to Executive Director

Personal Assistant to Deputy Executive Director

Head of Department

Somnuk Yodnil

Chanikarn Ngarmchalee

Events Manager

Membership Marketing & CRM Officer

Ganya Aparaks

Sorapol Liengboonlertchai

Events & Key Account Manager

Chadaphan Maliphan

Publications & Communications Manager

Graphic Designer

GTCC organisation 8.

Corporate Services

GTDEE

Markus Hoffmann

Marius Mehner

Project Director

Deputy Executive Director Head of Department

Kamonsak Suradom

Chaweewan Tuttaworn

Patamaporn Wasuwat

Panuwat Jaitham

Pornpannee Srisutam

Nupat Khusribanchong

Katiphot Kanoknorrasade

Salisa Bavornvipat

Chonlagorn Loypetch

Apinya Amporn

Melanie Baron

Senior Manager

Manager

Manager

Assistant

Manager

Project Manager

Project Manager

Project Manager Messe Berlin GmbH/ Messe MĂźnchen GmbH

Project Manager Deutsche Messe AG/ NĂźrnbergMesse GmbH

Project Officer Spielwarenmesse eG

Project Manager

www.thailand.ahk.de

39

8.

GTCC organisation 8.2 Office location German-Thai Chamber of Commerce 14Fl., AIA Sathorn Tower 11/1 South Sathorn Road, Yannawa, Sathorn, Bangkok 10120, Thailand

Office hours: Mon–Fri, 08:30–17:30 hrs.

Tel: +66 2 055 0600 info@gtcc.org

Fax: +66 2 055 0601 www.thailand.ahk.de

8.3 Contact information Management Tel: +66 2 055 0600

gtcc@gtcc.org

Personal Assistant to Executive Director Tel: +66 2 055 0612

aomphan@gtcc.org

Finance Tel: +66 2 055 0652

sunee@gtcc.org

Administration Tel: +66 2 055 0600

info@gtcc.org

Membership, Events & Communications • Membership enquiry Tel: +66 2 055 0624 to 5

membership@gtcc.org

• Events & marketing opportunity enquiry Tel: +66 2 055 0621 to 22

communications@gtcc.org

• PR & publications enquiry Tel: +66 2 055 0623

communications@gtcc.org

Corporate Services Tel: +66 2 055 0633

services@gtcc.org

Trade Fairs

40

• Messe Berlin GmbH and Messe München GmbH +66 2 055 0641

berlin@gtcc.org

muenchen@gtcc.org

• NürnbergMesse GmbH and Deutsche Messe AG +66 2 055 0643

nuernberg@gtcc.org

hannover@gtcc.org

• Spielwarenmesse eG +66 2 055 0642

fairs@gtcc.org

German-Thai Dual Excellence Education (GTDEE) Tel: +66 2 055 0671

gtdee@gtcc.org

GTCC Annual Report 2018

German-Thai Chamber of Commerce 14Fl. AIA Sathorn Tower 11/1 South Sathorn Road Yannawa Sathorn Bangkok 10120 Thailand Tel: +66 2 055 0600 Fax: +66 2 055 0601-2 info@gtcc.org www.thailand.ahk.de GermanThaiChamberOfCommerce