CREATIVITY

• Problem solving: involves analyzing and evaluating information to be able to resolve an unfamiliar situation. Analyzing new information by correlating it with several sets, of known information, then synthesizing it to find a potential solution, in order to empirically test the solution is at the heart of problem-solving skills.

• Verbal comprehension: refers to the ability to understand the meaning of words read or heard and to understand how words are related to each other. Verbal comprehension can be tested by asking a person to repeat a sentence they have just heard, thus testing their intellectual strength.

• Reasoning skills: are critical thinking skills, including information analysis, evaluation, and synthesis. However, reasoning skills include more intriguing skills such as abstract thinking, information processing, creative thinking, and excellent problem-solving abilities.

In short, an intellectual person refers to anyone who engages in critical thinking, reflection, and in-depth research on societal realities and finds an appropriate solution to societal normative problems.

CREATIVITY

Creativity is the act of turning new and imaginative ideas into reality.

Creativity is characterized by the ability to perceive the world in new ways, to find obscure patterns, to make connections between seemingly unrelated phenomena, and to generate solutions.

If you have ideas, but you don't put them into practice, you are imaginative, but not creative.

Creativity is our ability to tap into our « inner » reservoir of resources, knowledge, insight, information, inspiration that populates our minds and that we have accumulated over the years, simply by being present, alive, and awake to the world, in order to combine them in extraordinarily new ways.

Creativity is the process by which something new happens. Creativity requires passion and commitment. It makes us aware of what was previously dark and points in a new direction.

Innovation is the implementation of a new or significantly improved product, service or process that creates value for business, government, or society.

Why are innovation and creativity important?

Once an idea is possible, innovation becomes an easier challenge. Creativity is the step of identifying that something might be possible.

However, innovation is the action of putting things into practice, despite challenges and resistance, rather than simply contemplating.

In business, creativity and innovation contribute to overall growth and success by meeting unique needs in markets, differentiating companies from competitors, and evolving a brand as desires and consumer needs are changing.

Creativity and innovation keep an organization dynamic.

Being creative means solving a problem in a new way. It means changing your point of view.

Being creative means taking risks and ignoring doubt and facing fears.

It means breaking away from routine and doing something different for the sake of doing something different.

It means plotting a thousand different routes to reach a destination.

It means challenging yourself every day.