Design Portfolio 2016

“DON’T ASK ME ABOUT THIS BUILDING OR THAT ONE, DON’T LOOK AT WHAT I DO, SEE WHAT I SEE.” LUIS BARRAGÁN

GERARDO ORTIZ

[ARCHITECT]

gdo.otz@gmail.com 0406 001 486 June 17, 1986

FIELD OF INTEREST

EDUCATION AND TRAINING

Branding Interior Design Architectural Design Graphic Design Furniture Design Publicity and Merchindising Social Media Design Manager Sports Manager

August 2005 - May 2010 Bachelor of Arts in Architecture Tecnologico de Monterrey, ITESM CEM (University) / Mexico City, Mexico Graduated with honors Final Score 92/100 January 2009 - December 2009 Architecture Exchange Program Univesity of New Mexico (UNM) / Albuquerque, New Mexico.

Nominated for Best Project Dec 2009 June 2010 Digital Photography Course eduMac / Mexico City, Mexico July 2010 Autodesk Maya Basic Couse eduMac / Mexico City, Mexico July 2012 V-ray for 3D Max Workshop Taller Lap / Mexico City, Mexico

April 2013 Level 1 CrossFit Trainer CrossFit Inc. / Mexico City, Mexico January 2014 Weightlifting Trainer CrossFit Inc. / Cancún, Mexico March 2014 Level 2 CrossFit Trainer CrossFti Inc. / Mexico City, Mexico April 2014 Gymnastics Trainer CrossFit Inc. / Mexico City, Mexico September 2014 Mobility Trainer CrossFit Inc. / Mexico City, México May 2016 CrossFit Regional’s Judge South Regional / Dallas, USA.

ABOUT ME

I am an architect committed to my work and goals. I am in constant pursuit of progress and perfection. I always stay motivated and consistent with my thoughts and acts. Being part of the team is very important to me, because leads to learning opportunities, mutual improvement and the accomplishment of extraordinary things.

LANGUAGES AND SOFTWARE

EXPERIENCE July 2016 - Actual 2CCOM / Creative Agency / Mexico & Australia (Online) Graphic Designer & Project Manager Responsible of Philips Mexico account on internal communication, designing graphic daily mailing. www.2ccom.com April 2016 - June 2016 Hola Hits / Marketing Agency / Mexico City Programming Assistant Assistance for migration of a Worlwide Company Webpage to a new server.

(Aeromexico) www.holahits.com February 2015 - January 2016 Cuartel Creativo / Creative Agency / Mexico City Designer Involved in graphic, industrial and architectural design projects fb/cuartelcreativo

January 2015 - July 2015 1979 / Architecture Firm / Mexico City Project Manager (Scaled Models) In charge of a group of architects (5) in order to build scale models of architectural projects for a wide variety of firms. www.1979.mx June 2014 - Actual Heroes Mx / Sports / Mexico City CEO & Founder Full organization of a recognized national fitness competition with more than 400 athletes and three editions (2014, 2015, 2016). Largest in Mexico City. www.heroesmx.com February 2013 - January 2015 CrossFit Elite Lomas Verdes / Mexico City CrossFit Trainer & Graphic Designer Branding for the gym and Coaching.

January 2011 - February 2013 Castel Mexico / Construction / Mexico City Commercial Designer

Display area design in stores, direct contact with customers, suppliers and tradesman. www.castel.com.mx January 2010 - May 2010 Hernández de la Garza / Architecture Firm / Mexico City Designer Assistant Contribution to architectural designs within the firm. www.hernandezdelagarza.com August 2007 - May 2008 A.G.E. Architecture Students Association / Mexico City Graphic Design and Logistics Helped on the organization of academic trip (30 Students) ‘New York December 2007’ May 2007 - August 2007 Walt Disney World / Orlando, Florida Shop Sales Person Participation in ‘International College Summer Program 2007’. Sales and accouting within the amusement park stores.

English Advanced Level French Basic Spanish Native Language _______ Auotdesk Autocad Autodesk 3ds Max Adobe Photoshop Adobe Illustrator Adobe InDesign Corel Draw Sketchup

BRANDING

PHILIPS

[INTERNAL COMMUNICATION & SOCIAL MEDIA]

Brochures Printed Designs

Whats App’s Daily Designs

Mailing Internal Communication

2CCOM has let me work with a Worldwide recoginzed brand as Philips. All kind of designs are been designed for e-mailing, Whats App, printed and digital social media imaging.

Posters Advertising

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PRIVILEGE

[FACIAL CARE]

Privilege was the very first brand I could create from the start as a freelancer designer. From the logo design, choosing the products containers, bringing together a product catalogue onto the actual production of the product.

Privilege is a new facial cosmetics brand that offers high quality products.

The objective for the corporate image was to refflect simplicity and elegancy.

Product Images for Website Mixture of Photography and Digital retouch

The client wanted to communicate reliable and healthy products and be able to attract women and men at the same time.

More Information www.privilege.mx

Final Product Bottle and Box Design

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HEROES MX

[FITNESS COMPETITION] In my experience, organizing a national fitness competition lead me to learn numerous things such as customer care, managing large amounts of people, precise scheduling, and team work. But one of the most challenging things was the branding.

I decided to explore powerful images with bright colors and impressive contrasts.

Aspects needed to engage people into taking risks and be motivated to train for it. Professional photos had to be taken from early editions in order to achieve an identity. Here I present some of the material used at the third edition.

Signalling

Apparel Design

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SOCIAL MEDIA

[FACEBOOK]

Social Media has become an essential tool of comunication and advertising. People are spending more and more time online everyday throught their smartphones.

For me, it is important to communicate ideas in a simple and surprising way to better capture the attention of people. My objective has always been to engage people first and then tell more about it.

Here I present some of my work for different enterprises such as CrossFit Version, Heroes MX competition and some designs I did for Cuartel Creativo

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CROSSFIT VERSION

[SPORTS AND RECREATION]

CrossFit Version is the place where I used to train for the last two years. Being part of the community led me to start designing, moslty for communication in social media, printed adverstisement and t-shirt designs. Here I present some of the work done for the brand.

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STATIONERY DESIGN [BUSSINESS CARD]

Stationary design, including business cards, is always the most requested when a new company is rising. Many times the client does not have a defined style in their brands and this type of work tends to define many things.

Working at ‘Cuartel Creativo’ gave me many opportunities to work with different clients through different necessities.

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INFOGRAPHY

[CROSSFIT IN MEXICO]

An infography is an excellent way to present data of any matter. It makes understanding easy and more interesting.

The main objective of this one, was to inform mexican CrossFit community the growth of the sport in the last years.

It was very important to implement the identity of the sport achieved with vivid colors and symbols reflecting what CrossFit means to people.

This was a voluntary study I made due to the lack of information in the matter.

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DESIGN

GYM DESIGN

[MEXICO CITY]

Being related to a CrossFit environment, there have been several interior designs projects for achieving functional spaces for working out.

Rendering has become an important tool to engage clients and give to them a better idea of how their projects could be. Three of the four projects were built because they liked the amount of detail the projects had, such as bars, racks, vynils, and most of the gear they were going to use.

The projects that I had designed include: CrossFit Elite 2013 CrossFit Raramuri 2013 CrossFit Zona Cero 2014 CrossFit Version 2016

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CRAYOLA PAVILION

[ART PAVILION]

This project was obtained as a freelance design.

The objective was to create a public space where Crayola products could be used in different and creative ways.

Bringing urban artists and containers into the picture started to construct the main idea.

Vivid colors were used to mantain Crayola identity and to attract people to participate at the courses.

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CRAYOLA PAVILION

[ART PAVILION]

The containers were an excelent option because the space was required to be movable to other areas or parks around Mexico City. Also, different layout configurations with the containers coud be achived at any space.

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CUARTEL CREATIVO

[CREATIVE AGENCY]

Being part of the team of ‘Cuartel Creativo’ lead me to work into publicity and graphic design, but also applying rendering skills and architectural respresentation.

Other areas explored were bussiness cards design, corporative presentation and branding advise.

Apparel Design

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FLORISTS SCHOOL [INTERIOR DESIGN]

Academia NiktĂŠ is an established florists school within Mexico City. They were changing their headquarters to another location and they wanted to refresh their spaces with a new design.

The main objective was to come up with an elegant creative environment, so the school could continue growing in prestige among the other schools. Contrasts between blacks, whites and wood were used to achieve that goal.

Lobby

Classroom

Plan

Portfolio Design School’s Director

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