Where is The Answer

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R.N.I No - UPENG/2010/34153; Registration no: UP/GBD-136/2017-19

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MAY-JUNE 2021 » VOLUME 11 » ISSUE 07 | ISSN 2277–3134

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WHERE IS THE ANSWER

In a fast-changing world, the ability of Location Intelligence to provide insights about who, what, when, why, and how makes it crucial for businesses across sectors.

P10

P19

RONALD BISIO

ANDRE DUFOUR

Senior Vice President, Trimble Geospatial

General Manager, Amazon Location Service

P48 DR. JOSEF ASCHBACHER Director General, European Space Agency

P27 ANDY SRIUBAS Chief Commercial Officer, OUTFRONT Media

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CONTENTS

MAY-JUNE 2021 VOLUME: 11, ISSUE: 07 Editor-in-Chief Sanjay Kumar

COVER STORY / 23

Managing Editor Prof. Arup Dasgupta

The Driving Force Behind Shared Economy

Contributing Editor Geospatial Infrastructure John Kedar

Shared economy businesses are heavily dependent on location analytics and mapping services, though the degree of importance depends on how hyperlocal a business is.

EXECUTIVE SPACE

10 / R onald Bisio

Senior Vice President Trimble Geospatial 19 / A ndre Dufour General Manager Amazon Location Service 48 / D r. Josef Aschbacher Director General European Space Agency (ESA) SPECIAL FEATURE

Contributing Editor Global Defense and Security Keith J. Masback

EXPERT OPINION

32 / E nsuring Continuous PNT Services Michael Ritter, President, Autonomy & Positioning Division, Hexagon

52 / E volution & Revolution

Matthew Zenus, Global Vice President, SAP HANA & Database, Product and Solution Management, SAP

CASE STUDY

Consulting Editor Nishi Malhotra Associate Editor Policy & Public Affairs Avneep Dhingra Sr. Assistant Editor Defense & Intelligence Meenal Dhande Chief Sub Editor Nibedita Mohanta

34 / S ecuring Crop Insurance

Chief Designer Subhash Kumar

14 / L ocation Intelligence: Present and Future

Visualizer Pradeep Chauhan

INTERVIEW

Disclaimer

27 / A ndy Sriubas

Chief Commercial Officer, OUTFRONT Media

42 / N ext-generation Retail LI FOR EMERGENCY RESPONSE

37 / N ot When, But Where

30 / M ike Davie

Founder & CEO, Quadrant

DATA PRIVACY TRENDS

44 / G iants Leap Towards Privacy REGULAR FEATURES

04 / Editorial

Consulting Editor Spatial Analytics and Location Intelligence Nicholas Duggan

06 / From the Guest Editor

08 / Product Watch

Geospatial World does not necessarily subscribe to the views expressed in the publication. All views expressed in this issue are those of the contributors. Geospatial World is not responsible for any loss to anyone due to the information provided.

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EDITORIAL

Answering Questions with Location I keep six honest serving-men (They taught me all I knew); Their names are What and Why and When And How and Where and Who. Rudyard Kipling, “The Elephant’s Child”

Q

Indoor navigation requires other techniques. Similarly, application of location to Blockchain applications like Ethereum’s FOAM finds that GPS cannot be relied upon and is promoting a land-based RF location technology for precise location of assets related to Smart Contracts on Blockchain. For mission critical applications like C4ISR and for aircraft navigation, location has to be accurate, reliable and secure.

uite some time ago, I came across this stanza in a blog by a geospatial person to illustrate the capability of geospatial technology. To a geospatial professional, the “what, when, how, why and who” has to be supported by ‘where’. Location is perhaps the A digital map ranks very high single most important informaon these issues but suffers from tion that links all the rest of the the timeliness of the information. questions and adds meaning to the Where the requirement is for real answers. In the Covid pandemic, Prof. Arup Dasgupta time or near real-time location inforthe crucial question, “where did arup@geospatialworld.net mation, for example in aircraft navithe first case happen?” not only gation, modern electronic systems has medical implications, but it enable real-time location which is used with digital has political ramifications. Further down the line, contact tracing became a major activity which asked aeronautical maps. Aircraft landing approaches rely heavily on different types of electronic aids which the question, “where have you been in the last so locate the aircraft with high precision in real time. many days?” Even as the virus rampaged through the cities and countryside, the question was, “where are the hotspots, the hospitals, the oxygen sources?”

GNSS has added to this toolkit by providing realNow that the vaccines are here, the questions again time position location and navigation. Space Based include ‘where’ — where are the medical facilities, Augmentation Systems, SBAS like WAAS, EGNOS and cold chains, routing of vaccines, etc.

GAGAN now routinely offer navigation assistance to aircraft, ships and land-based vehicles with an error of about one meter.

Today, finding location has become that much easier because of the Global Navigation Satellite Systems, GNSS of which the US GPS is the foreAs IoT devices proliferate, their location becomes runner. Others followed, and soon the smartphone important in order to be able to locate their data in revolution saw Assisted GPS enter these devices and Space. Typical applications like geo-sensors which make location both easy and trivial. Trivial because record Earth movements are needed for earthquake just knowing a location is not enough for any serious early detection models. application. In the examples relating to Covid, location is just the starting point for planning, execution, The term location has an Earth based connotation and monitoring. Additional systems and data are which is not justified. As we enter the era of interneeded to supplement location data for meaningful planetary travel and establishment of bases on the use. It is not enough to know what is where but also Moon and later perhaps Mars, location will take on a what action is needed at that location. different meaning altogether. Today we track satellites and spacecraft from observation points on the Location does not automatically mean GNSS. Earth. That may soon change.

4 | www.gwprime.geospatialworld.net | May-June 2021

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FROM THE GUEST EDITOR

LI Empowering Multiple Sectors

G

overnments are preparing and outlining how we will progress into the Fourth Industrial Revolution.

This will be the cross-over of real world and digital environments, and beneath this is a vital component that holds it all together, location.

location data in sharing economy, with focus on companies heavily dependent on LI. Another area that we don’t immediately relate to Location Intelligence is emergency services. In the current time, where COVID-19 is testing our concept of the first law of geography, the need for spatial intervention and assertion of Location Intelligence is important.

When we speak of location, most people think “mapping”, “survey” or “GIS”, but when you speak with any of these users, they talk of how the As discussed earlier, spatial data is underused capturing all this data and and underappreciated. Many Nicholas Duggan relating it to location for of these users talk of how nicholas@geospatialworld.net analysis and deeper underthey have built systems that standing is a necessary goal, combine non-spatial and but in doing this, it raises further questions. spatial data together to improve a compaWe have all had our Facebook, Twitter or ny’s business or to solve an obvious spatial email accounts hacked or know someone problem. Without knowing it, they were who has, and in that moment, you realize creating Location Intelligence solutions. that the wealth of information about you and where you are, been or going, could not only Location Intelligence (LI) is essential in be in someone else’s hands but out there for business to understand where things happen. everyone to obtain. The more data businesses Applying a Business Intelligence solution will collect, the more fragile it becomes, and so the only get you so far, as everything happens debate around privacy, and the developments somewhere and by analyzing those places as a on that front, assume great significance. whole, you can gain valuable insights.

In this edition, we pull together interviews with people from different businesses and geographies to know about the value they have gained from implementing Location Intelligence solutions. LI has thrived in businesses like Uber and Deliveroo, where there is a shared economy and a dependence on location. Unlike office-based business where the need for location may not be so obvious, these companies benefit as they gain more insights from the data they use. This edition highlights the growing value and utility of 6 | www.gwprime.geospatialworld.net | May-June 2021

I hope you enjoy this Location and Business Intelligence edition of Geospatial World.

As I wrote the article about Location Intelligence’s present and future, it reminded me of just how powerful the integration of location into business applications can be, and why it has started to gain so much traction. From farming to accounting and from retail to travel, Location Intelligence is the backbone in digitally enabling and empowering these sectors. I trust that this enthuses you as much as it has me.

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PRODUCT WATCH

One Platform to Manage All Public Transportation Assets Hexagon’s Safety, Infrastructure & Geospatial division has introduced HxGN Mass Transit, a geospatial transportation infrastructure management system with 3D and AI capabilities for visualizing and analyzing transit and rail assets and operations. HxGN Mass Transit enables rail-bound and transit operators to easily inspect, validate and share information on the fly.

HxGN Mass Transit combines asset and spatial data from various business systems into an integrated system, allowing operators to visualize and analyze their entire network and services.

Additionally, it reduces data duplication, provides access to accurate and up-to-date information, and delivers greater efficiency for managing data, workflows, and transit networks and operations.

Energy-efficient Module for Defense, Aerospace Applications

Big Benefits

• Edit and access transportation network data • Inspect and capture asset data in the field • Analyze, monitor, and predict infrastructure status

Localization System for Industrial Autonomous Vehicles

ADLINK Technology Inc. has launched the CM5-P1000 module, which addresses the size, weight, and power (SWaP) restrictions that aerospace and defense applications must adhere to.

The inclusion of an NVIDIA Quadro P1000 GPU gives this PC/104 module access to 640 CUDA cores and enables 1.8TFLOPS performance levels. With 4GB of GDDR5 memory embedded, it has a 128-bit memory width and delivers a 96GB/s maximum bandwidth.

The CM5-P1000 incorporates 4 ultra-high definition (UHD) DisplayPort outputs, along with a 16 lane PCIe Gen3 bus.. An operational temperature range spanning from -40°C to +85°C is supported, and humidity levels of 96% can be withstood. It can run on either Windows 10 or 64-bit Linux operating systems.

High Performance

• Exceptional degrees of ruggedness • High-performance processing power 8 | www.gwprime.geospatialworld.net | May-June 2021

Oxbotica and Navtech have launched Terran360, an all-weather radar localization solution for industrial autonomous vehicles, with the technology typically accurate to 10cm on any vehicle, in any environment.

Combining Navtech’s patented FMCW radar sensor and Oxbotica’s autonomy software platform, Terran360 is an entirely new offering to the off-road autonomy market. It utilizes a single long-range, high-definition radar sensor to give a detailed 360⁰ picture of a vehicle’s surroundings, allowing it to work alongside conventional systems and be deployed in GPS-denied environments or harsh conditions not suitable for LiDAR.

Major Highlights

• Provides detailed 360⁰ picture of a vehicle’s surroundings • Works alongside conventional systems and can be deployed in GPS-denied environments

3D LiDAR to Address Cost, Safety Challenges of Autonomous Solutions Velodyne Lidar, Inc. has introduced the next generation of its Velabit sensor, which addresses the cost, safety, and design challenges of autonomous solutions while delivering state-ofthe-art performance. Equipped with Velodyne’s breakthrough proprietary Micro Lidar Array (MLA) architecture, the Velabit delivers an ultra-wide field of view (FoV) and higher resolution.

Highly Efficient

• Range of up to 100 meters • Low power consumption (3-6W) maximizes battery life and vehicle range • Proven Class 1 eye-safe 903 nanometer technology

The solid-state Velabit sensor has a simultaneously achievable maximum horizontal FoV of 90° and maximum vertical FoV of 70°, approximately three times more points per second than the previous model. The next generation Velabit takes all of Velodyne’s learnings to offer a configurable and dynamic field of view and delivers a high-resolution zoom capability, all within a compact and lightweight sensor. The Velabit spans all industries and applications.

Sensing Technology to Ensure Flight Stability, Security

New Marine Satellite Compass with Integrated GPS

Sony Electronics Inc. has announced their first-ever professional drone, the Airpeak S1. An introductory model in the new Airpeak line, the S1 is the world’s smallest drone that can be equipped with a full-size mirror-less interchangeable-lens Alpha camera.

Garmin International, Inc., has announced the MSC 10 marine satellite compass with multi-band GNSS and a fully integrated attitude and heading reference system for a smooth and accurate GPS-derived heading and position on the water. An advanced navigation tool, the GPS-based MSC 10 won’t be impacted by magnetic interference, so even in challenging situations, one can know exactly where one’s headed.

The new drone utilizes a proprietary motor, propeller, control system, and sensing technology, allowing it to fly at extremely high speeds with very stable wind resistance. It achieves stable flight in enclosed spaces or when out of range of the Global Navigation Satellite System (GNSS). Additionally, the Airpeak S1 features an advanced remote controller that can support the production of high-quality aerial images and freely control the aircraft.

Product highlights

• Obstacle detection • Automatic flight control via sensing • Cloud management of the aircraft and flight information

Utilizing both L1 and L5 GPS frequencies, along with multi-constellation support (GPS, Galileo2, GLONASS, and BeiDou2), the MSC 10 provides precise positioning and heading accuracy within 2 degrees.

Its 10Hz position update rate delivers better, more detailed tracking information. Plus, the MSC 10 uses satellite signals which eliminate magnetic interference that can degrade heading accuracy.

Feature-packed

• Multi-band GNSS and multi-constellation • Built-in attitude heading reference system • Backup heading sensor May-June 2021 | www.gwprime.geospatialworld.net | 9

INTERVIEW

New Business Models

Need Accurate POI Data As the economies reopen, customers and businesses in the changing neighborhoods and sprawling megacities would need accurate POI information, says Mike Davie, Founder & CEO, Quadrant, in an interview to Geospatial World.

How has COVID-19 impacted the location data industry?

COVID-19 has greatly impacted how people interact with their surroundings. Their consumption patterns have drastically changed, as many service providers have moved online to sustain themselves. Amidst this, we see an increased demand and use for location data to understand mobility patterns, ensure the availability of public services and more.

But there has been a bigger impact on the Points-of-Interest (POI) data side. POIs are the digital representations of all places in the physical space, and this data has rapidly become outdated as many businesses have shut down or moved to digital operations. As economies reopen, keeping up with all these changes is going to be a challenge for businesses that depend on POI data to operate.

Can you share some use cases of POI data, and are you seeing higher demand in certain industries?

We see an increased demand for accurate and up-to-date POI data in many industries, especially in last-mile and food delivery, supply and logistics for retail and online

30 | www.gwprime.geospatialworld.net | May-June 2021

markets, ridesharing, mapping, and navigation. Whole businesses depend on the quality of POI data, which can determine a company’s bottom line. Business models have changed in the last 1.5 years, so we see this as the new normal.

Trends like re-urbanization in the developed world or the breakneck-speed growth in Southeast Asia are also in full force as economies reopen. Customers and businesses in these changing neighborhoods and sprawling megacities need accurate POI information.

How is re-urbanization impacting location data companies and consumers?

A great deal. Datasets which were considered high-quality a year ago are suddenly outdated. Re-urbanization is both an opportunity and a challenge for businesses and local governments. Where are the new concentrations of purchasing power? Where should a grocery chain or a bank expand next?

Which are the areas where public services like transportation or healthcare need to be recalibrated?

The best way to answer these questions is by combining up-to-date POI data with mobile location data. Using sophisticated

analyses, trends like re-urbanization become immediately visible, and these actionable insights can be translated into business or government decisions.

Where do you think innovation is most needed in the location data industry?

In two areas: compliance and POI data. We discussed POI before, the challenges are very clear there.

With regards to compliance, with the introduction of consent requirements by privacy regulations like GDPR, we will soon reach a point where data sourced without explicit user consent will become worthless.

We are addressing both issues.

We have built a proprietary data collection platform, Geolancer, where freelancers — Geolancers — add POIs manually while walking around in their neighbourhood, and periodically verify them. This way we will be able to provide the most up-to-date and verified information to data buyers while also helping small, local businesses be seen. We have also launched our own consent management platform, QCMP, packaged together with our newly designed app monetisation SDK to provide ethically sourced location data with a real-time audit trail.

Manually verified, up-todate Point-of-Interest data in the world's most challenging markets.

6 billion mobile location data events per day from 300+ million devices

APAC's Leading Geospatial Data Company

across 219 countries.

Quadrant is a global leader in mobile location data, POI data, and corresponding compliance services. Quadrant maps and authenticates location data so our customers and partners can leverage reliable and authentic information for their critical business decisions. Our data is verified, trustworthy, and ready to use, allowing businesses, organisations, and innovators to build tailored solutions for a myriad of challenges.

CONNECT WITH US Visit our website - www.quadrant.io Write to us at - info@quadrant.io

CASE STUDY

SECURING CROP

INSURANCE A

griculture is among the most important sectors of the Indian economy.

It accounts for 18% of India's gross domestic product (GDP) and employs 58% of the country's workforce. In 2020, when a harsh lockdown stoked a countrywide recession, the agriculture sector was a silver lining and registered positive growth.

India's agriculture exports (including marine and plantation products) reported an increase of 17.34 % to $41.25 billion in 2020-21. But this silver lining has a constant threat from extreme weather events led by Climate Change, lack of modern technol-

ogies, old farming practices, etc., ultimately putting the farmers into economic crisis.

Importance of crop insurance

To protect farmers against the loss of crops due to any natural calamity, extreme weather, or loss of revenue due to fluctuations in price in the agricultural market, crop insurance is essential.

The company has been offering crop insurance since 2014. It has many products like livestock, poultry, crop, motor, personal accident, and health insurance, which benefit the farmers. “Initially, we were focusing mainly on index-based weather insurance products in which crop loss due to deviation in the weather perils were

Bajaj Allianz General Insurance is one of the major players in the Indian insurance industry, offering insurance solutions to all kinds of customers for the last 20 years.

With the help of EOfactory, we are trying to verify and establish a correlation between the field conditions and various indices for loss assessment on an individual field basis. The initial results are quite encouraging and are expected to be very helpful in bringing a scientific approach to crop loss assessment ASHISH AGARWAL Field survey data is monitored using FarmVigil dashboard 34 | www.gwprime.geospatialworld.net | May-June 2021

Head, Agri Business & CSC Bajaj Allianz General Insurance

Agri 4.0

The New Era For Agri Insurance Scientific Evaluation Of Crop Loss Through Remote Sensing & Machine Learning

Field mobile application Extract and geo-tag farm locations, with photo verification of field data, with farmers information

FOR ENQUIRY

sales@eofactory.ai

Survey monitoring dashboard Database management platform to monitor surveyors on the field.

Dashboard for crop loss estimation BI dashboard for crop loss estimation and damage assessment. With information such as crop classification, crop health, crop condition monitoring and weather data forecasting for accurate loss estimation.

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CASE STUDY

Key Features of FarmVigil Mobile Application

• • • • •

Works on both android and IOS devices Works in both offline and online mode Real-time data sync to the dashboard Admin can monitor/view/edit/delete the data Geo-tagged imagery

getting covered. Since 2016, when the Government of India launched the Pradhan Mantri Fasal Bima Yojana (PMFBY), we started offering yield indexbased products as well. PMFBY is a comprehensive crop insurance product in which all kinds of risks even before crop sowing (prevented sowing) till 15 days after harvesting (post-harvest) are covered,” says Ashish Agarwal, Head, Agri Business & CSC, Bajaj Allianz General Insurance.

Challenges in manual surveys

The PMFBY scheme, though lucrative, has a set of challenges.

Settlement of claims on an individual basis due to localized calamities is one of the most difficult aspects. “Whenever any natural event affects the crop, we start getting claim intimations from a huge number of farmers.

Sometimes there are 10,000 intimations from one village. And as per the rule, we need to visit every field for loss assessment,” shares Agarwal.

Loss assessment at the field level is a manual process — the surveyor visits the affected field and reports the cause of loss and possible damage on an eye estimation basis. There 36 | www.gwprime.geospatialworld.net | May-June 2021

is always a high possibility of delay and moral hazard in the manual survey process, which causes dissatisfaction amongst the farmers. Also, it isn't easy to verify the accuracy of the survey report submitted by the field surveyors.

EOfactory, a unique solution

Bajaj Allianz General Insurance implemented geospatial technologies to collect up-to-date data for better and faster decisions and overcome difficulties in manual surveying.

EOfactory.ai, an Artificial Intelligence & Machine Learning based platform that utilizes a combination of RADAR and optical images for crop loss estimation and time series visualization for agriculture insurance companies, was fit for purpose. EOfactory’s Farmvigil, a comprehensive information platform, collects details of farmers, plots, crops, and their conditions, automatic area measurements, along with geo-tagged field imagery through the mobile app. Its associated Web dashboard provides a synoptic view of all field data, and helps in field staff management, monitoring, and undertaking survey

FarmVigil mobile application for crop field survey

analytics. “As a boy, I visited my grandparents in Uttar Pradesh, India every year, and the trip mostly coincided with the harvesting of the wheat crop.

I used to wonder if farmers could directly sell their crops to buyers and make a better living. With that vision, we created an agriculture workflow for commodity companies as our starting point and then extended our platform to insurance companies to ensure that farmers can be compensated under various government schemes,” says Abhay Mittal, CEO, EOfactory.ai Bajaj Allianz General Insurance used Farmvigil for monitoring the field activities in real time. This removed the cumbersome process of coordinating and monitoring the survey activities after weather events.

The boundary plotting and customizable dashboard option of the Farmivigil were beneficial for Bajaj Allianz in the identification and mapping of the affected field. The geo-coordinates and field photographs were used for verification of the field details through satellite images.

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