GBB Update, By Taylor Evans

UPDATE

By Taylor Evans

Southeastern States Summer Grilling Campaign Update This summer, the Georgia Beef Board partnered with our neighboring states once again for the southeastern states summer grilling. This summer, the campaign has featured the new Beef. It’s What’s for Dinner. spokesperson, Tony Romo, on YouTube, Spotify and Google search platforms. So far, this promotional effort has generated more than 4 million impressions across the region with more than 2.8 million engagements. This is all being done in a very cost-efficient manner as we reach the consumers in the region.

GBB Barbeque Showdown The Georgia Beef Board partnered with Atlanta Motor Speedway and the Georgia Barbeque Association to bring the first-ever Georgia Beef Board Barbeque Showdown on July 9. Fifteen teams entered the competition, competed in three, and took home a Pit Boss prize pack of a 4-in-1 smoker and grill and VIP passes to next year’s NASCAR Cup series race in Atlanta. This was a great promotion for beef from the Beef Checkoff program, with media spots leading up to the event and at the track.

Sports Promotion The Georgia Beef Board is taking advantage of new opportunities to market with Georgia sports teams. Atlanta Falcons fans will have some powerful beef messaging in front of them this season in the annual team yearbook. This ad will be available for the whole season and features a trackable QR code, so we can track how many consumers visit our website for beef resources in real time.

Collegiate Beef Ambassador Program College students across the state have the opportunity to join the Georgia Beef Board in promoting beef across Georgia. This team of students will be instrumental in spreading information and interacting with the public on behalf of beef farmers and ranchers. These students will be at the Georgia National Fair, visit schools, attend the GCA convention, and help with 2023 Beef Month. Applications will be available this month, so be on the lookout.

Macon Burger Week Returns The Georgia Beef Board and Visit Macon are teaming up again to bring back Macon Burger Week. This event is one of our favorite beef promotions because it brings together our food service industry members and beef consumers as we celebrate everyone’s favorite protein. Restaurants will be serving burgers all week long and competing in three categories: The Overall People’s Choice award; the Most Beef Sales award; and the Cleverly Created award, which goes to the most unique burger entry of the week.

New Checkoff Update Eblasts The GBB is expanding our producer communication efforts. We work on your behalf using beef Checkoff dollars to promote your product, so we are always trying to give you opportunities to see those promotional efforts. Starting in July, the GBB launched the new Monthly Checkoff Update Eblast. This eblast will hit inboxes on the 15th of every month and will feature what’s going on in the Georgia Checkoff program. To join the mailing list, please contact Taylor Evans (taylor.evans@gabeef.org ) or georgiabeef.org/cattlemenscorner.

Robert Fountain Jr., Chairman P.O. Box 284 Adrian, GA 31002 478-955-2363 Betts Berry, Vice-Chairman 546 Tom Hunt Rd Chickamauga, Ga 30707 706-375-4049 Melvin Porter, Treasurer 168 Hardman Rd Jefferson, GA 30549 706-654-8283 Gerald Long 3005 Old Whigham Road Bainbridge, GA 39817 229-246-7519 Bill Bryan 2830 East Armuchee Rd Summerville, Ga 30747 423-605-0561 Kenneth Murphy 7432 Rocky Mount Road Gay, GA 30218 770-550-0339 Joel Keith 2772 Mountville Hogansville Road Hogansville, GA 30230 706-594-2873 Adam Williams 2270 Rome Road SW Calhoun, GA 30701 404-569-1549 Luke Spooner P.O. Box 704 Donaldsonville, GA 31745 229-254-3186 Clay Floyd P.O. Box 566 Swainsboro, GA 30401 478-237-3201 Chuck Joiner 425 Gray Rd Carrollton, GA 30116 770-301-3243

Georgia Beef Board PO Box 28230 Macon, GA 31221 478-474-1815 www.georgiabeef.org

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Schedule of Events Schedule of Events 8:00am8:00am Tour Sunbelt Ag Expo - Gate 4 Tour Sunbelt Ag Expo - Gate 4 10:30am Tour Ends & Travel To Colquitt 10:30am Tour Ends & Travel To Colquitt County Extension O ce County Extension O ce 10:45am GCA & GBB Update 10:45am GCA & GBB Update 11:30pm Lunch11:30pm Lunch 12:30pm Educational Session 12:30pm Educational Session 2:00pm Wrap-up & Adjounment 2:00pm Wrap-up & Adjounment 4:00pm Committee Meetings 4:00pm Committee Meetings

Open to ALL Memb s & Open to ALL Memb s & Prospective Memb s Prospective Memb s

All Attendees Must RSVP All Attendees Must RSVP By September 15, 2022 at By September 15, 2022 at www.georgiacattlemens.org www.georgiacattlemens.org Under The “Events” Tab Under The “Events” Tab

T r Preview: UGA F age Rese ch T r Preview: UGA F age Rese ch

Join us at Sunbelt Ag Expo for a morning Join us at Sunbelt Ag Expo for a morning walkthrough of the great research trials that UGA’s walkthrough of the great research trials that UGA’s Grass team has been working on. Learn about the Grass team has been working on. Learn about the forage trials that, under the direction of Dr. Lisa forage trials that, under the direction of Dr. Lisa Baxter, have been ourishing. Learn helpful advice Baxter, have been ourishing. Learn helpful advice to improve your pastures and hay elds. Also, get a to improve your pastures and hay elds. Also, get a preview of the 2022 Sunbelt Ag Expo. preview of the 2022 Sunbelt Ag Expo.

GCA’s Events Committee has decided to shift from our GCA’s Events Committee has decided to shift from our Summer Conference and Region Roundups this year to Summer Conference and Region Roundups this year to the new Cattlemen’s Connection Quarterly Meetings. This the new Cattlemen’s Connection Quarterly Meetings. This will be a great opportunity for members from around the will be a great opportunity for members from around the state to get to see unique things within our industry and state to get to see unique things within our industry and fellowship with each other. fellowship with each other.