SAILING 2021 media kit
Editorial Mission: Magazine & Website Blue Water Sailing was founded in 1996 by George and Rosa Day following their five year circumnavigation with their two sons, Simon and Tim aboard their 43-foot ketch Clover. Blue Water Sailing was designed from the start to provide “Solutions for offshore sailors” in articles that inspire, inform and empower readers to fulfill their sailing dreams. Blue Water Sailing is published four times a year in digital format so readers may download and read the magazine on their tablets, laptops, computers and phones anywhere in the world. The Blue Water Sailing website (www.bwsailing.com) provides new, original content on a daily basis that is available for free to all readers and provides a huge and useful archive of information, boat and gear review, videos, news and cruising stories specifically for the blue water sailing community worldwide.
Why All Digital: It’s a Brave New World Our reader’s reading habits have changed dramatically in the last decade. We continually survey our audiences and find that 72% get most of their information and entertainment related to sailing and cruising online through websites, forums and YouTube while 66% receive and read enewsletters, 59% read print magazines and 47% read digital magazines. By going digital, with magazines, websites and enewsletters, we can supply content in real time through venues and formats that our readers prefer, plus we and our advertisers can add video to our content that greatly increases reader engagement.
Circulation Blue Water Sailing Zinio 31,334 subscribers Blue Water Sailing issuu 5,048 subscribers Blue Water Sailing website 37,455 monthly unique visitors Blue Water Sailing website 147,390 monthly page views
Blue Water Sailing magazine Ad Specifications and Advertising Rates 2021 You can include a YouTube or Vimeo video in your ads for only $200 extra Display Advertisement 4x 3x 2x 1x Two-page Spread 1600 1850 2000 2250 Full Page 1100 1200 1350 1500 Half Page 710 760 855 950 Third Page 545 580 650 725 Quarter 410 440 495 550 Chandlery (back of book) Full 565 600 675 750 Half 400 420 475 525 Quarter 265 280 315 350 Brokerage & Charter Full 565 600 675 750 Half 400 420 475 525 Classified $75/column inch
Blue Water Sailing website: www.bwsailing.com Advertorial: 100 words, photo, hotlinks: Sponsored videos (YouTube, Vimeo) Banners ads (650 x 120) Tile ads (300 x 300)
$400 weekly $400 weekly $695 monthly $450 monthly
Contact us George Day Publisher & Editor firstname.lastname@example.org Scott Akerman Advertising Director email@example.com
650 x 120
Sandy Parks, Art Director & Advertising Manager firstname.lastname@example.org
300 x 300
300 x 300