GiveYourBrandABoostWithConsistent CustomerEngagementStrategies
LO:LAhasanewguideintendedtohelpyou repositionandimproveyourbrand's reputationwhenyouarestrugglingwithits perception.
ThefirsttwostepsthatLO:LA recommendsyourbrandtakesareto identifythecauseoftheperception anddevelopapositioningstrategy.
Toidentifywhataffectsyourbrand's authority,youcanconductmarket research.Oncethecauseisdetermined, youneedtodevelopaplanforaddressing theissue.
Whencreatingapositioningstrategy,your brandneedstofocusonconsistency.This meansensuringthatallmessaging,visuals, andservicesareinsyncacrossallplatforms.
Similarly,youneedtoengagewithyour customersacrossallchannels.Doing thishelpsstrengthentheconnection betweenyouandyourcustomers.
Lastly,yourbrandneedstoutilize itsinfluencersandpartnerships togoodeffect.Thismeansusing theirplatformsandtheir allegiancetoyourbrandtobuild credibility.
