AvoidLogoDesignMistakesWithVisual StrategiesFromCreativeMarketing Agency
Tohelpyoucreatealogothatcommunicatesyourbrand’sstoryand emotionallyconnectswithcustomers,LO:LAhasprovidedaguidewith somethingsforyoutoconsider.
Firstly,theguiderecommendsthat yourbusinessavoid misunderstandingitsaudience.It willbeobviousifthecustomer’s interests,wants,andneedsaren’t reflectedinthelogo.
Topreventthisfrom happening,yourbusiness shouldresearchits customers,findoutwhat appealstothem,and integrateitsomehowintothe logo’sstory.
Inregardstodesign,the guidealsohighlightssome visualmistakesthatbrands oftenmake.Thesecan includechaoticfonts, clashingcolors,poorspacing, andawkwardsizing.
LO:LArecommendsthat yourbusinessdoesn'tget toocomplicatedwithits logo;itshouldtryand offseteveryintricate elementwithamore simpleone.
Lastly,theguiderecommendsthatyourbusinessdoesn’tcopythelogos ofotherbrands.Asidefromthelegalramifications,itcanalsoalienate customers.
Gotohttps://www.thelolaagency.com/2023/03/20/biggestmistakes-to-avoid-when-creating-a-logo-for-your-businesstofind outmore.
