Investment Trends to Watch for in 2015
2015 is definitely a year for activity on the stock market. Here are some of the trends that you should watch for in 2015.
1 - Companies that invest in mobile marketing will shine.
According to Forbes magazine, every single one of the Fortune 100 companies has invested at least a quarter of its marketing budget in the mobile environment. This trend is only increasing as the commerce on the mobile platform increases.
You can bet that the companies that continue to invest in this medium will continue to flourish in 2015. Even if the investment does not show an immediate return, companies can buy time with investors by selling the mobile environment itself as a growing investment. People are willing to put money into companies simply because the idea of investing in mobile marketing is trendy. You may be able to get some great short term gains by following the wave in this area.
2 - The dollar will begin to rise against precious metals but fall against other currencies.
Western economies definitely received a huge boost during the end of 2014. This trend seems to be continuing in the beginning of 2015. This activity will allow the dollar to rise against hedge investments such as gold, silver and staple products. However, new competition from China will definitely bring a bit of movement that did not happen before 2015.
The news that many European nations are throwing support behind the brand new China central bank will certainly bring a great deal of competition to the business of North America across the globe. Although there is nothing to worry about immediately with your Western backed investments, you should definitely look into diversifying into investments that are backed by the Chinese business community.
3 - Look for false scares to provide opportunities to cash in on shorts.
Many financial experts have already set hedges into their portfolios to counter the scares that 2015 will likely bring. The huge run up that the Dow Jones Industrial Average had over the past few years will certainly bring a measure of unwarranted sell-offs as people look to lock in gains or respond in a hasty way to bullet time news. However, there is nothing that says that there will be a prolonged recession of any kind. This means that you will be able to take advantage of the fear of the average investor in 2015.
Gennady Barsky is the Vice Chairman and Chief Financial Officer at JetSmarter. A long standing career in real estate, Barsky has gained valuable insights that he carries over into his entrepreneurial activities.