6 Traits of a Good Social Media Manager by Gennady Barsky

6 Traits of Any Good Social Media Manager

Social media management is essential to raising your profile in the major search engines as well as connecting with your core audience. Here are six traits that your social media manager should definitely have.

1 — Your social media manager should be social!

No matter how many new automation tricks come into play, the bottom line of social media will always be the connection between the business and the customer. As digital as social media may be, people still feel the energy of the person who is answering the questions. That person needs to be sincerely helpful.

2 — Your manager should be tech savvy.

A social media manager should have at least a working knowledge of Perl, the language of Twitter and Facebook. This will help your manager to find opportunities for legal hacks that can put your campaign light years ahead of the competition.

3 — Your social media manager should be articulate.

People appreciate good English more than you may know. Your social manager should be able to speak the King’s English when necessary. Anyone can learn colloquialisms, but when it is time to do business with big clients, you need someone who knows how to speak properly.

4 — A social media manager should be available at all times.

Customers do not get angry only between the hours of 9 to 5. A social media manager needs to be on top of customer complaints and important issues as soon as they happen. There should really be no long periods of time that the social media ports go unmanned.

5 — Your social media manager should be a multimedia fiend.

Pictures and videos pack more of a punch than text messages. Your social media manager should understand the different formats for the different platforms and be able to post content on a consistent basis that engages customers and potential customers.

6 — Your social media manager should be connected.

The mobile landscape is more important than ever. If your social media manager does not have the latest tools for contact with Millennials and other incredibly savvy, tech forward people with expendable income, then your business will be missing out on income that you likely did not even know that you had.

Part of being a social media manager is having the leverage to make the company buy all of the latest tools of the trade. A new iPhone for a good social media manager is a great investment.

Gennady Barsky is a real estate mogul who hails from New York City.