We Are Proud

By Huub te Plate, Chief Operating Officer, GENEX

Food, water, shelter and clothing. These are the basic needs of humans. At GENEX, we are proud of the role we play in fulfilling people’s basic need for food.

We are even more proud to work with you – dairy and beef cattle producers around the world – who day in and day out put your heart into producing safe food in a sustainable way. You are faced with frequent challenges caused by political, environmental, technological and economic changes, yet you plow forward and continue to labor so the world can eat.

As a cooperative, we are proud it is those exact same producers – you, our members – who drive our future direction. We are passionate about your success, the success of our customers and the success of our employees. That’s why we roll up our sleeves and deliver advanced genetic and reproductive solutions. That’s why we bring the Ideal Commercial Cow™ (ICC$™) index and its emphasis on high-producing, trouble-free, feed efficient cows to producers around the globe. Now, we are proud to celebrate five years since the launch of the ICC$™ index, an index developed after our producer members loudly and clearly proclaimed the need for a better way to identify genetics that excel in the commercial cow environment.

As part of a larger organization, we are proud to help you gain access to valuable products and services from our sister companies in the URUS family. Through URUS, which is now one year old, we can provide access to high-quality colostrum products from SCCL as well as an array of products and services from VAS, such as DairyComp, ParlorComp and FeedComp. The whole URUS family is centered around the cow and dedicated to meeting the needs of the dairy and beef cattle producers operating in today’s complex ecosystem.

Thank you to all producers who work with us. Cooperatively, we will feed more mouths long into the future. Be proud of what we have accomplished together thus far and what we will accomplish together in the future.