VENUE: Sports + Legacy

V E N U E

sports + legacy

AMALIE ARENA B U d L I G H T PA R T Y D E C K P H A S E i R E N O VAT I O N

Who is generator

i c e pav i l i o n | k a n s a s c i t y i c e c e n t e r

A b o u t G e n e r at o r S t u d i o Generator Studio is an architecture firm specializing

What distinguishes Generator’s work is a passion

in sports, hospitality and mixed-use developments.

for the business of sports - first understanding

Most

an

recent

projects

include

a

$70

million

organization’s

unique

challenges,

market,

renovation to Scottrade Center, a new Minnesota-

brand essence and revenue goals. What results is

themed group sales concept at U.S. Bank Stadium

differentiated design, with branding rooted in the

and a comprehensive renovation to Amalie Arena

very architecture itself and revenue opportunities

for the Tampa Bay Lightning, all with the distinct

appropriate for high profile environments.

goal of improving patron experience.

To see our work: generatorstudio.com.

1

TRUSS BAR + NEW BRIDGE U.S. BANK STADIUM

“Tom Proebstle has been committed to the Vikings stadium efforts for many years.

He has always understood the importance of incorporating the Vikings brand, as well our unique culture in Minnesota, into his stadium design work. Tom helped the Vikings lay the foundation and build excitement that led to the success of the new stadium in Minnesota.�

LESTER BAGLEY Vice President of Public Affairs and Stadium Development Minnesota Vikings

2

MINNESOTA VIKINGS

3

MINNESOTA VIKINGS

gROUP SALES CABIN

LODGE BAR

U . S . B A N K S TA D I U M INTERIOR FIT-OUT SCOPE

4

MINNESOTA WILD

XCEL ENERGY CENTER BUD LIGHT LOUNGE + LOGE

5

SCOTTRADE CENTER CLARK AVENUE BEER GARDEN

“I would recommend the Generator team to my colleagues across the league and beyond.”

ALEX RODRIGO Group VP, Sports + Entertainment Operations St. Louis Blues

6

ST. LOUIS BLUES

37

SCOTTRADE CENTER MASTER PLAN & RENOVATION

8

ST. LOUIS BLUES

9

XCEL ENERGY CENTER NEW CENTER HUNG SCOREBOARD AND TECHNOLOGY PACKAGE

10

MINNESOTA WILD

11

ST LOUIS ICE CENTER + BLUES PRACTICE FACILITY

12

ST. LOUIS BLUES

13

ST LOUIS ICE CENTER + BLUES PRACTICE FACILITY

14

ST. LOUIS BLUES

15

LARGE GROUP LOFT SUITE AMALIE ARENA, PHASE II

“We set high expectations for the design and construction team but they delivered in extraordinary fashion. There’s a new energy in the arena that is allowing us to tune to our brand, and our revenue from suites, corporate partnerships and ticket sales are all up.”

TOD LEIWEKE CEO, NHL Seattle (Previously CEO, Tampa Bay Lightning)

16

tampa bay lightning

17

VOLOGY LOGE BAR AMALIE ARENA, PHASE I

18

tampa bay lightning

“Tom and Mike have shown remarkable creativity in developing both a short and long term vision for the Tampa Bay Lightning and Amalie Arena.”

MIKE O’DONNELL Senior Facilities PM Tampa Bay Lightning

19

C E N T U R Y L I N K F I E L D | s e at t l e , w a

MIKE KRESS Senior Project Architect Ellerbe Becket

MINNESOTA WILD legacy

l a m b e a u f i e l d | G r e e n b ay, w i

WHERE WE CAME FROM Tom Proebstle and Mike Kress, founding partners of

Since founding Generator studio, Tom and Mike’s

Generator Studio, are long-standing and significant

legacy in the world of sports architecture continues

influencers in the field of sports architecture. Both

to grow, with recent clients including the St. Louis

Partners held leadership roles at their previous firms

Blues, Minnesota Vikings, Tampa Bay Lightning

on sports projects in Kansas City and around the

and Minnesota Wild. A tremendous opportunity

world, a select few of which are highlighted in this

exists for businesses in sports and hospitality to

document.

create meaningful connections with people through authentic and local experiences. What binds our

Kansas City’s renowned sports architecture market

sports work together is not architecture; it’s the

and its aggressive recruitment of young talent

idea of hospitality and in delivering genuine, tailored

brought Tom + Mike to the city in the mid 1990’s,

solutions that fit our client’s and end-user’s needs,

and the prowess and continued advancement of

while true to the brand. This is where Generator

that market has compelled them both to stay.

Studio thrives.

21

VECTOR ARENA AUCKLAND, NEW ZEALAND

Nominated for the 2008 International Arena of the Year Award by CIC Pollstar.

“This is a huge honour for everyone at Vector Arena and is a tribute to all the hard work that goes on behind the scenes,” says Guy Ngata, Vector Arena’s General Manager. “And to be the only venue in the southern hemisphere to be nominated is fantastic.”

TOM PROEBSTLE, Partner & Design Director Crawford Architects

22

INDIANA PACERS

USA Today calls the Fieldhouse “A Cathedral to Basketball” and Amusement Business Magazine refers to Conseco Fieldhouse as “The Camden Yards of Basketball.” NBC’s Bob Costas said, “…many think it’s the best building in the NBA.”

TOM PROEBSTLE Lead Project Designer Ellerbe Becket

25

P E N N S TAT E PEGULA ARENA FEASIBILITY STUDY TOM PROEBSTLE Partner + Design Director Crawford Architects

NOTRE DAME

p u r c e l l pav i l i o n at t h e j o y c e c e n t e r

TOM PROEBSTLE

MIKE KRESS

Partner + Design Director

Senior Project Architect

Crawford Architects

Crawford Architects

25

SEATTLE SEAHAWKS

v i r g i n i a m a s o n at h l e t i c c e n t e r R E N T O N , WA S H I N G T O N

26

“It’s probably the nicest facility I’ve ever been in.”

MATT HASSELBECK Seahawks Quarterback The News Tribune 2008

TOM PROEBSTLE Partner & Design Director Crawford Architects MIKE KRESS Senior Project Architect Crawford Architects

27

LAMBEAU FIELD GREEN BAY, WISCONSIN

28

GREEN BAY PACKERS

For four times in five years, Lambeau Field ranked No. 1 in stadium experience in all of professional sports in ESPN The Magazine’s Ultimate Standings.

“We’re proud of the fact that fans continue to enjoy their experiences at Lambeau Field,” Packers President/ CEO Mark Murphy said.

“We’re always looking at ways to enhance the fan experience, to keep things fresh while also maintaining the traditions inherent to Lambeau Field.”

TOM PROEBSTLE Lead Project Designer Ellerbe Becket

29

UNIVERSITY OF NORTHERN IOWA

MCLEOD CENTER ARENA C E D A R FA L L S , I O WA

30

“There is a clear definition between the skin and the structure and an enormous amount of day lighting, which you often do not see in sports facilities.”

DAVID RIZ Jury Member AIA Philadelphia

TOM PROEBSTLE Partner & Design Director Crawford Architects MIKE KRESS Senior Project Architect Crawford Architects

Tom Proebstle, AIA, ncarb Partner & Design Director tom@generatorstudio.com Mike Kress, aia, ncarb Partner & Chief Architect mike@generatorstudio.com Call Us: 816-333-6527 Generatorstudio.com