that could bring each collection to
cultural landmarks. Allowing designers to choose their own settings would notonlyshowcasetheircreativitybutalsohighlightthebeautyandversatility ofRiyadh.
The power of roots
For Saudi fashion to grow internationally, it must first define itself locally with confidence, independence, and identity. The solution is not by having bignamesonourrunways,sincetheproblemiswithinus,theproblemwould neverresolve.Thegoalisnottoimitateorhostingtheglobalstagebutto it with our own voice. We can take inspiration from the world, but differenceliesinthedetails,inthemessage,andintherootswereturnto.
Saudi designers are ready. What they need now is freedom to create, express, and to shape fashion that doesn’t just look beautiful, but means something.
WeneedtobuildHouses,notatemporarycollections
