Sao Pãulo – Pilot Projects

SÃO PAULO

PILOT

PROJECTS • RUA 25 DE MARÇO & PRAÇA CANTAREIRA • LARGO SÃO FRANCISCO & PRAÇA OUVIDOR PACHECO E SILVA • PATIO DO COLLEGIO & RUA ROBERTO SIMONSEN • AVENIDA SÃO JOÃO, LARGO DO PAISSANDÚ & AVENIDA RIO BRANCO

1

INTRODUCTION

/PROJECT TEAM & WORKSHOP PARTICIPANTS

GEHL ARCHITECTS

OPEN DIALOGUE WORKSHOP 1, 2, 3

Helle Søholt, partner David Sim, partner Solvejg Reigstad, architect Sofie Kvist, architect John Bela, landscape architect Serafima Kolyada, student worker

Adalberto Maluf, C40 Ademar de Castro , SP Urbanismo Adriana Cirelli, SP Urbanismo Alexandre Seixas, SP Urbanismo Aloisio B. Santana Ana Claudia Bomfim, SP Urbanismo Ana Meireles, SP Urbanismo Ana Odila André Kwak, SP Urbanismo André Luís G. Pina , SMDU/DEURB Andrea Saturnino, USJT Andrea Tourinho Angela Amaral , Escola da Cidade /FMU /Instituto Pólis Anna de Moraes Barros, SP Urbanismo Anna Dietzsch Davis Brody Bond Antonio Carlos Pereira, SP Urbanismo Antonio Jose Zagatto, Viva o Centro Ariel Santa Rosa, USJT Aurenice M. Porto , SP Urbanismo Barbara C. P. Fernandes, Escola da Cidade Bruno Buccalon, Escola da Cidade Bruno C. B. Nogueira, CET Caio Boucinhas , FMU/FIAM/FAAM Camila Riedo , FMU/FIAM/FAAM Carla Raduan, SP Urbanismo Carlos Alberto Angeli , CET OPERAÇÕES Carolina Yuri Paes, Associação Comercial de SP Caroline Maderic, USJT Cauê Ueda, Baixo Centro Ciro Biderman, SP Trans Clarissa Morgenroth, DBB Craig Schnetze Cyro Biderman Dacirlene Célia Silva, SP Urbanismo Daniel Hadse, CET Daniel Horigoshi Maeda , URB2 Arquitetos Associados Daniel Ingo Haagi, CET Daniel Todtmann Montando, CPPU Daniela Fachini , Embarq Brasil Daniela Maeda , Piratininga Arquitetos Rorberto Molin, SP Obras Edelis Alves Ribeiro, SP Trans Eduardo B. Garcia , SP Urbanismo Eduardo Carvalho, SP Urbanismo Eduardo Daros, ABRAPE Eduardo Tavares , SP Urbanismo Eloisa Agiani dos Santos, SENAC Fabiane Sakai Ito Fatima Vidigal , SP Urbanismo Felipe Pereira de Souza , USJT Felippe Santos, Baixo Centro Fernando de Caires, UITP Filipe B. F. de Oliveira , Mackenzie Flavia C. Nachtergaele , SP Urbanismo Flavia de Freitas Moura, Baixo Centro Gisele Rodrigues Garrucho, SP Urbanismo Giselle Mendonça , SP Urbanismo

www.gehlarchitects.com mail@gehlarchitects.dk

SPURBANISMO Gustavo Partezani Rodrigues, Executive Director of Development Luis Eduardo Brettas, Superintendent of Landscape Design Amanda Cristina Franco, Development Advisor Andrea Tourinho, Development Advisor Cristina Laiza, Development Analyst Eduardo Pompeo, Development Advisor Eneida R. Belluzzo G. Heck, Development Advisor José Eduardo Costa, Landscape Design Advisor Patricia Lutz Vidigal, Development Advisor Vinicius Russo, Communication Advisor André Andreis, Trainne Beatriz H. V. dos Santos, Trainne Caio L. R. Pereira, Trainne Daniele Guedes dos Santos, Trainne Felipe Madio de Oliveira, Trainne Maria Claudia L. Figliolino, Trainee Management team (SPUrbanismo) Isabel Cristina de Souza, Management Advisor Carmem Celeste de O Soares, Administrative Analyst Eliane Aparecida de Abreu, Administrative Analyst

CORE TEAM (ALL DEPARTMENTS INVOLVED) Lia Mayumi, Heritage Department - DPH Mirthes Ivany Soares Baffi, Heritage Department - DPH Dulcilei de Souza Cipriano, Heritage Department -DPH Eduardo Sena, Culture Department -SMC Igor Cortinove, Coordinate Subprefectures Department - SMSP Celso Antonio Vasco, Bus Traffic Department - SPTRANS Tacito Pio da Silveira, Bus Traffic Department - SPTRANS João Previs Rodrigues, Bicycle Traffic Engineering Department, DCL Edmundo José Negrão, Bicycle Traffic Engineering Department, CET/ DCL Ronaldo Tonobohn, Traffic Engineering Department - CET Patricia Cornils, Service Department - SES Stefania Dal Canton Martingnago, Security Department – SMSU

4 São Paulo Pilot Projects · Gehl Architects

INTRODUCTION

Guilherme Minauler estudante, USP Guilherme N. Minarelli , CEM/CEBRAP Hannah Arcushin Machado, SMDU Harmi Takiya, SP Urbanismo Helena Orestein, ITDP Hélia S.B. Pereira, DEPLAN/SVMA Higor Carvalho, SMDU Hilda Iuamoto, SIURB/CONVIAS Hugo M. da Silva , SP Urbanismo Jacobina Albu Vaisman, CAU SP Janaina Ab’Saber, SP Trans Jeniffer S. Hcemann , Tem Amor em SP Jéssica Fausto Soares , SP Urbanismo João Henrique Gomez , FMU/FIAM/FAAM João Paulo Rossi Carrascoza, Escola da Cidade Jorge Alberto Cecin, SP Obras Jorge Carlos Silveira Duarte, Fecomercio José Augusto Fernandes Aly, Arquiteto Jose Francisco de Almeida Neto, SMSP/ATOS José Ivan da Conceição, SP Urbanismo Jose Prado Neto, USJT José Tadeu Mota, SUB SÉ Juan Jesus Cava , Benito Urbanismo Jucimara D. de Olveira, SP Urbanismo Júlia da Fonseca , Tem Amor em SP Julia Park, Escola da Cidade Julia Tranchesi, SMDU Juliana Aguiar Rodrigues, Luz Urbana Juliana Alves Garcia, Instituto Religare Juliana Cipolletta , SP Urbanismo Juliana Julistecca, USJT Juliana Ketendjian, SENAC Juliana Lopes de Andrade, SENAC Juliana Stecca Barros Karlos Rupf, FAU USP Katia Canova, SP Urbanismo Lara C. Ribeiro de Figueiredo, DEUSO/SVMA Larissa Caldas , Associação Comercial de SP Lincoln Paiva , Green Mobility Livia Miller da Fonseca Baldini, Escola da Cidade Luc Nadal, ITDP Lucas Breno, Mackenzie Lucas D. Ferreira, Mackenzie Lucas Fehr, Mackenzie Lucélia Helena Moura, CET - OPERAÇÕES Lucia Miyuki Okumura, SP Urbanismo Luciana Etikawa , Gaspar Garcia Luciana Mattos, SPTRANS Luis Antonio Lindau, EMBARQ Luis C. Ramos, SMDU Luis Octávio da Silva Luis Oliveira Ramos, SMDU Luiz Antonio S. Tiengo, SP Urbanismo Luiz V. G. Peluso, SP Urbanismo Lutuele R. Borja, SMDU Maira Moreno Machado, ITAÚ Maira Murakami Cordeiro, Kipnus Arquitetos Associados Manoel Rodrigues, IAU USO Marcela Godoy de Quinteira, Arquiteta

Marcelo Barbosa Bacco, Arquitetos Associados Marcelo Ursini, SENAC Marcos A. Ramos de Almeida, Ass. Viva o Centro Maria Cristina Fernandes, SP Urbanismo Maria Ermelina B. Malatesta, CET , Departamento de Planejamento Cicloviário Maria Luisa Cieno de Oliveira, SIURB/CONVIAS Maria Paula Pontes, SP Urbanismo Maria Paula Puglisi Yoshihara, Fecomercio Maria Rodrigues Nagy , SMPM Mariana Sato, Mackenzie Mariana Ventorini, Mackenzie Marilena Fajersztajn, SP Urbanismo Marise Rauen Vianna, METRÔ Mauricio Coronado Jr., Baixo Centro Mayara Cristina Ribeiro, USJT Mayra Nobre Nadia Somekh, SMC/DPH Nashalyn Casagrande, Mackenzie Natália Garcia , Cidade para Pessoas Nelson de Souza Paula, SP Urbanismo Nuria Vieira, SP Urbanismo Oswaldo Rafael Fantini , SMPEP - CPA Patrícia Marra Sepe, SMVA/DEPLAN/PMSP Pedro Henrique Viana Matinez, SUB SÉ Pedro M. R. Sales Pedro Rasello , Escola da Cidade Potiguara M. Ponciano, SP Urbanismo Rafael Judeikis Renata Semin , Piratininga Arquitetura Assoc.

Robernize Charkour, SP Urbanismo Robert de Paauw , Jansana de la Villa de Paauw Arquitectes Salvador Alberto dos Santos, SP Urbanismo Sandra Llovet, LLa Arquiteta Sergio D. Peacinot, SP Urbanismo Sérgio Luíz Abrahão, SMC Sergio Ricardo da Silva, SP Urbanismo Silvia A. Forato, Sub-Sé Silvio Squizzardi, SENAC Sonia Gonçalo, SP Urbanismo Sonia Regina Chiaradia , SP Urbanismo Stefanie Schneider Suelma Inês A. Deus, SMDU Sully Alonso , Associação Comercial Susete Ap. Taborda , SEHAB HABI-G; Paraisopólis Sylvia Ammar Forato, SUB SÉ Taís Baliiero , Ciclocidade, Associação dos Ciclistas Urbanos de SP Taís Jamra Tsukumo, FMU/FIAM/FAAM Tássia Batt Bozza, USJT Thaísa F. Froes , SP Urbanismo Thiago Benicchio , Ciclocidade, Associação dos Ciclistas Urbanos de SP Thiago Benucci Thiago Francisco Lopes, SP Urbanismo Vicente Petrocelli, CET Vinicius Langer Greter Vinicius Nakama, Mackenzie Violêta Saldanha Kubrusly, PMSP/SEHAB/Hab Vitor D. Ferreira, Mackenzie Vladir Bartolini, SP Urbanismo Yarita Corte, TCUrbes

5

Gehl Architects · São Paulo Pilot Projects

INTRODUCTION

PILOTS FOR CHANGE

/SMALL STEPS - BIG CHANGES Pilot projects are a way of testing new solutions in scale 1:1, before making permanent changes.

At the same time it allows for public dialogue and community engagement inviting existing and potential users to engage in the process of changing the city towards their needs and demands.

The content, time frame and level of temporality can vary from project to project according to the goals and success criteria set for the project. But in order to ensure a high level of project success it is evident to choose materials and furnishing according to the time frame and ensure a high level of maintenance throughout the test period. A pilot project with broken furniture and worn off paint can easily have the opposite intended effect and attract negative attention.

Pilot projects have proven to be strong political tools in decision making, as it directly shows how changes to the public realm affects city life. In this context collecting data underlining the effects of the changes is evident. The data collection has two levels: 1: Before carrying out the pilot project, data collection and surveying at the location, can help identify and document which changes are needed.

2: After implementing the pilot project, follow up data collection and surveying can underline the effects of the changes, point towards additional changes and validate the success and learnings of the project, additionally leading to permanent changes.

/PILOT PROJECT, BEFORE AND AFTER - BROADWAY, TIMES SQUARE NEW YORK

8 S茫o Paulo Pilot Projects 路 Gehl Architects

image courtesy: New York Department of Transportation

INTRODUCTION

Lively

Safe

URBAN LIFE Sustainable

Healthy

Attractive

/OVERALL GOALS //TEST NEW SOLUTION IN SCALE 1:1 - TAKING STEPS TOWARDS MAKING SÃO PAULO: AN ACTIVE CITY, DAY & NIGHT ALL YEAR ROUND A BALANCED CITY – WITH FOCUS ON PEDESTRIANS, CYCLISTS & PUBLIC TRANSPORT A GREENER CITY

BY: • Supporting existing city life • Attracting more life to the city centre • Introducing more diverse activities in the city • Attracting a broad variety of user groups to the city centre 9

INTRODUCTION

LOCAL ANCHORING & PUBLIC OUTREACH /WORKSHOPS & DOCUMENTATION

It is important to keep an open dialogue with potential stakeholders as well as having a process of public outreach. Informing about the pilot projects and involving citizens, potential user groups and local participants can ensure local anchoring and ownership, help identify potential partners and managers, and ensure a higher level of project success.

Working across municipal departments in an inclusive process is evident in order to ensure project anchoring and success within the municipality and to establish common grounds for carrying out the pilot projects all the way from planning to implementation.

PRAZER

CONF ORTO

PROTEÇÃO

As part of the pilot project process in São Paulo a series of workshops with participants from across municipal departments and invited guests was carried out. Summaries of the workshops, themes and learnings, has been collected in a series of public documents.

18 São Paulo Pilot Projects · Gehl Architects

Trânsito motorizado

Crime e violência

Experiências sensoriais negativas

Convidativo para caminhar

Convidativo para parar/ficar

Convidativo para sentar

Contato visual e auditivo

Uso dia e noite / variação durante o ano

Atividades lúdicas, recreativas e interação

Construído na escala humana

Aspectos positivos do clima

Estético e sensorial

In the first workshop the participants looked at public spaces in the city centre identifying problems and potentials using the 12 Quality Criteria - a tool to rate the quality of urban spaces developed by Gehl Architects.

With learnings from the workshop, SP Urbanismo investigated and pointed out a number of public spaces to be taken into consideration for the first round of pilot projects in São Paulo city centre.

INTRODUCTION

Walks in the city was an important part of the workshops.

During the second workshop Gehl team and municipal team members from different departments used the walks to qualify the discussion and to identify the first series of pilot project sites.

Interviews with citizens, surveys and registration of how people spend time in the city were carried out; where do people walk, sit, engage in activities today and what could be done to get people to spend more time in the city centre.

Presentations by Gehl team, roundtable discussions and presentations and project input from SP Urbanismo team and invited guests during the third workshop, further qualified the pilot projects themes and programming, and identified potential stakeholders, participants and managers to take part in the projects.

19 Gehl Architects 路 S茫o Paulo Pilot Projects

INTRODUCTION

PILOT SITES /THEMES & MAIN GOALS

//RUA 25 DE MARÇO & PRAÇA CANTAREIRA

//LARGO SÃO FRANCISCO & PRAÇA OUVIDOR PACHECO E SILVA

A BETTER SHOPPING EXPERIENCE - FROM TRAFFIC SPACE TO PEOPLE PLACE

AN ACTIVE & VIBRANT SQUARE - WORK/WORK-OUT SPACE & NIGHTTIME ACTIVITIES

The main goal is to improve pedestrian accessibility and safety, to ensure good wayfinding and to create meeting points holding possibilities to sit and rest in the bustling shopping area of 25 de Março. The pilot is an extension of the traffic closure taking place every year during Christmas season. It contains a series of additional elements such as uniform vending stalls, art installations, pop up café’s and waste management.

Besides closing 25 de Março for traffic to prioritise the large flow of pedestrian in the area, Praça Cantareira is included as a new temporary plaza in the area, where shoppers and visitors can go for a rest and for food and drinks just off the crowded shopping streets.

The main goal is to create a new outdoor work space/ work-out space and introduce nighttime activities with a focus on culture and recreation. Introducing new activities in the square will extend the hours and invite more people in.

20 São Paulo Pilot Projects · Gehl Architects

Another focus is to reconnect the two plazas, São Francisco and Praça Ouvidor Pacheco E Silva, in order to create a unified public space and ensure safe pedestrian crossings across the road space.

INTRODUCTION

//PATEO DO COLEGIO & RUA ROBERTO SIMONSEN

//AV. SÃO JOÃO, LARGO PAISSANDÚ & AV. RIO BRANCO

PLAY & LEARN - WORK & DINE

MORE THAN TRANSIT

The main goal is to create an outdoor learning and exhibition place with space for recess, to give the school children visiting the exhibition hall a better experience and to introduce play as part of a public space.

The main goal in Avenida São João and Largo Paissandú is to create a safe and comfortable environment for pedestrians and commuters, turning Avenida São João into a city street with space assigned according to the users. It is about creating a better experience moving along the street and waiting for public transport, with opportunities to sit and rest, and with small interventions along the street creating a more interesting street environment, additionally ensuring safe and direct pedestrian crossings linking the two sides of the street. In the parallel street Avenida Río Branco, cyclists are prioritized by introducing assigned bike lanes in order to create a safe and direct link between the central city, the main train stations and the northern neighbourhoods.

Avenida Río Branco is intended as a step 1 towards a more cycling friendly city, testing new solutions that can serve as precedents for a future network of bike lanes in São Paulo.

Secondly introducing shared space and parklets in Rua Roberto Simonsen to improve conditions for lunch hour activities, including parklets for outdoor serving, assigned space for food trucks and street vending of food and drinks.

21 Gehl Architects · São Paulo Pilot Projects

PILOT PROJECT LARGO

Sﾃグ FRANCISCO & PR. OUVIDOR PACHECO E SILVA

LARGO SÃO FRANCISCO & PRAÇA OUVIDOR PACHECO E SILVA

CONCEPT PLAN 1:500 (A3)

activity area, multi sports court, ping pong tables, urban fitness e.g.

pedestrian zone seating and access between levels

seating & planter elements

LOA D I N G Z O N E

loading & unloading of goods

MOT

continuation of paving pattern across road

new pedestrian crossing, manned with crossing guards during the day

São Paulo Pilot Projects · Gehl Architects

O PA RK

ING

BUS

STOP

LARGO SÃO FRANCISCO & PRAÇA OUVIDOR PACHECO E SILVA

Paving Pattern

Seating & Planter Elements

Seating Area Wooden Deck

B U S S T O P Bus Stop Zone

Seating Elements

Activity Area Pocket Park

P O P- U P

Movable Furniture

Ping Pong Urban Fitness

Bike Share Zone

B I K E S A M PA

BIKE PARKING

Bollards

LOA D I N G Z O N E

Loading Zone Moto Parking

M O T O PA R K I N G Zone

Pop Up Zone

Activated Wall

Bike Parking Zone

access to pedestrian area seating area with movable furniture and planters ARKIN

KIOSK

BIKE P G

pop up zone

BIKE

SAMP

A

activation of facade with mural, light & projection

KIOSK

B IK E PA R K IN

G

P O P- U P ZONE

seating area with movable furniture and planters

sunday bike lane TA X

I TA X

I

RKING B I K E PA

activation of facade with mural & light seating & planter elements 100m 47 Gehl Architects · São Paulo Pilot Projects

LARGO SÃO FRANCISCO & PRAÇA OUVIDOR PACHECO E SILVA

A LIVELY SQUARE WITH LONGER HOURS /MORE REASONS TO STAY IN THE CITY CENTRE ACTIVITIES BOTH DAY.......

Public outdoor workspace and study space for both the university students, office workers and people living in and visiting the area. Including free WI-FI. Pop up functions such as outdoor library for both children and adults to create a variety of uses and invite a broad user group to use the public space.

....... AND NIGHT A mural will add identity to the area and activate the dead facades. Nighttime events with film and projections will give reason to stay ‘after hours’.

The mural needs to include space for this.

Staying activity counts in the area shows that the activity level drops after 6pm, but rises again around 9pm, where homeless come to bed down for the night. It is important to integrate this user group in the new layout of the square.

NEW FUNCTIONS The pop up’s can bring new businesses and outdoor serving to the area and be used for storage. Including lockers for the homeless and access to drinking water accepting their presence.

Use of retrofitted containers/ vans/food trucks or other similar movable elements.

48 São Paulo Pilot Projects · Gehl Architects

LARGO SÃO FRANCISCO & PRAÇA OUVIDOR PACHECO E SILVA

3360

students have their daily routine in São Francisco. This is a great foundation for activating the square. Their presence is not represented in the public space as it is today, but by entering in a dialogue with the student body and introducing elements that invites them to inhabit the public space, São Francisco and Praça Ouvidor can become an active an lively space.

Standing

90

Waiting for transport

80

Bench seating

70

22%

63%

60

Cafe seating

50

Secondary seating

40

Folding chairs

30

Lying down

20

Children playing

10

Commercial activity Cultural activity

10.00 12.001014.00 16.001018.00 20.002 021.00

Physical activity

PUBLIC TRANSPORTATION Ensuring a better connection to Terminal Bandeira, with good signage, lighting and activated ground floors can provide a higher feeling of safety. In addition having nighttime buses that stop in São Francisco could also encourage people to stay longer in the area.

49 Gehl Architects · São Paulo Pilot Projects

LARGO SÃO FRANCISCO & PRAÇA OUVIDOR PACHECO E SILVA

FROM PARKING TO PARK

/A UNIFIED & ACCESSIBLE SPACE WITH A BROAD VARIETY OF ACTIVITIES AN ACTIVE PUBLIC SPACE & POCKET PARK

PHYSICAL ACTIVITY & PLAY Implementation of larger scale activity elements such as a multi-sports field, requires inclusion of the parking area.

If this is not possible, smaller activity elements; ping pong tables, urban fitness, can still be applied at the upper level of the square for physical activity.

ACTIVE EDGE LINKING TWO LEVELS The exisisting edge between the upper and lower level of Pr. Ouvidor can be activated with seating in form of wooden plates. As a more elaborate implementation, seating steps and steps linking the two levels can unify the area and create an active edge for both levels.

50 São Paulo Pilot Projects · Gehl Architects

LARGO SÃO FRANCISCO & PRAÇA OUVIDOR PACHECO E SILVA

pedestrian zone furniture zone pocket park zone loading/unloading zone

A GREENER SPACE PR. Ouvidor is a green and lush space with large trees that provide good shade. Intensify the green by introducing movable planters on both São Francisco and Pr. Ouvidor.

Greening of parking garage facade as a more long term goal.

ENHANCED CROSSINGS/PAVEMENT TREATMENT Continuation of the mosaic paving pattern on São Francisco across the street to Pr. Ouvidor to unify the area. Use a stencil and white paint on the asphalt. Enhancing of the pattern at central pedestrian crossing to ensure safe crossing.

The crossing will not have traffic lights, but city traffic guards could be appointed to the area to watch out for the pedestrians.

Sample counts of jaywalking shows that 100s of people cross the street every day, in the direct pedestrian line between São Francisco and Praça Ouvidor where no crosswalk is provided.

51 Gehl Architects · São Paulo Pilot Projects

LARGO SÃO FRANCISCO & PRAÇA OUVIDOR PACHECO E SILVA

LARGO SÃO FRANCISCO TODAY

São Paulo Pilot Projects · Gehl Architects

LARGO SÃO FRANCISCO & PRAÇA OUVIDOR PACHECO E SILVA

53 Gehl Architects · São Paulo Pilot Projects

LARGO SÃO FRANCISCO & PRAÇA OUVIDOR PACHECO E SILVA

LARGO SÃO FRANCISCO PILOT PROJECT

São Paulo Pilot Projects · Gehl Architects

LARGO SÃO FRANCISCO & PRAÇA OUVIDOR PACHECO E SILVA

55 Gehl Architects · São Paulo Pilot Projects