MARKET RESEARCH REPORT ICT & Media · Data Analytics & Artificial Intelligence
Generative AI Market From USD 14.91 Billion to USD 213.50 Billion: mapping where the next wave of AI value will be created Global Opportunity Analysis & Industry Forecast, 2024–2030 · by Technology, Deployment, Application, End-User and Region
$14.91B
$213.50B
46.3%
Market size, 2023
Projected size, 2030
CAGR, 2024–2030
Report Code IC563 · Base year 2023 · Forecast 2024–2030 · Prepared for investors, internal strategy teams and B2B decision-makers
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01 · MARKET LANDSCAPE
A 14× expansion to USD 213.5 Billion by 2030 Generative AI, models that create new text, images, code, designs and data, is one of the fastestcompounding segments in enterprise technology.
$14.91B
$213.50B
46.3%
Market value, 2023 (base year)
Projected market value, 2030
CAGR, 2024–2030
Global generative AI market size, USD billion 213.5
146.0 99.8 68.2 14.9
21.8
2023
2024
31.9
2025
46.7
2026
2027
2028
2029
2030
Dark bars: report values. Light bars: interim years implied at the 46.3% CAGR (illustrative).
Executive Summary
Industry Ecosystem
Value climbs from USD 14.91B (2023) to USD
Applications & Autodesk, Dassault Systèmes, Ansys,
213.50B (2030), a 46.3% CAGR.
Design
North America holds the largest share, supported by
Cloud & Platforms
Microsoft, Amazon
industry.
Foundation Models
OpenAI, Google
Asia-Pacific shows a steady rise, driven by AI medical
Compute & Infra
NVIDIA
Altair, Charli AI
an early-adopting healthcare sector and a growing IT
imaging and smart-traffic use cases.
Segmented by technology (GANs, VAEs, transformers,
Restraints: deepfake misuse, high compute needs,
diffusion), deployment (cloud, on-premise), application
data bias and limited grasp of context.
and end-user.
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Source: NMSC Generative AI Market report (IC563)
02 · GROWTH DRIVERS & OPPORTUNITIES
Capital, adoption and use-case breadth are compounding demand USD 33.9B Global private investment in generative AI, 2024 (+18.7% YoY) · Stanford AI Index 2025
65% Organizations regularly using gen AI, early 2024,
nearly double in 10 months · McKinsey
USD 2.6–4.4T Annual economic potential of gen AI across 63 use cases · McKinsey
Demand Drivers
High-Growth Segments to Watch
1 Investment surge: big tech, VCs and governments are funding gen AI; over USD 1B went into AI drug discovery and AI coding in three years.
Drug Design · Healthcare Protein-structure prediction and AI-led discovery
2 Healthcare: new drug generation, diseaseprogression prediction and diagnosis, e.g. DeepMind AlphaFold protein structures.
AI Gaming · Media & Entertainment Interactive, near-infinite stories and landscapes
3 Cross-industry use: intelligent marketing, HR, NLP, image, video, music and audio generation, art and design. 4 Value concentration: ~75% of gen AI value sits in customer ops, marketing & sales, software engineering and R&D.
attract sustained capital.
flagged as a substantial opportunity. Chip, Parts & Material Design Engineering vendors embed gen AI across
semiconductor and manufacturing workflows. Cloud Deployment · Synthetic Data Managed model platforms lower entry barriers for enterprise buyers.
For Investors
For Strategy Teams
For B2B Buyers
Capital is concentrating in model
Prioritise the four functions that
Pilot cloud-delivered gen AI;
and infrastructure layers with
hold ~75% of gen AI value.
govern for data bias and deepfake
enterprise reach.
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risk.
Sources: NMSC; Stanford AI Index 2025; McKinsey (2023, 2024)
02 · GROWTH OPPORTUNITY MAP
North America leads; Asia-Pacific is the rising frontier
2 1
Europe
North America · Largest share
3 4
Dominant market
Steadily rising
Asia-Pacific
Rest of World
Policy-led / emerging
Private AI investment, 2024 (USD billion), Stanford AI Index 2025 U.S.
109.1
China U.K.
9.3 4.5
1 · North America
2 · Europe
Holds the lion's share and is expected to stay
Germany, France, U.K., Italy, Spain and Sweden
dominant: early-adopting healthcare and a large IT
covered. EU AI Act in force since Aug 2024; most
sector (automation, cybersecurity, cloud design). U.S. AI investment ≈12× China's in 2024
rules apply from Aug 2026. Compliance-ready vendors gain an edge
3 · Asia-Pacific
4 · Rest of World
Steady rise on AI medical imaging and smart-traffic
UAE, KSA, Israel, Turkey, Brazil and South Africa
cameras. IndiaAI Mission: INR 10,371.92 crore
tracked as emerging demand pockets. Best entered via cloud delivery and local partners
(≈USD 1.25B), 10,000+ GPUs. Japan AI Promotion Act passed May 2025
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Sources: NMSC; Stanford AI Index 2025; PIB India; EC
03 · COMPETITIVE SCENARIO
Hyperscalers set the pace; design specialists own vertical niches Competitive positioning matrix PLATFORM LEADERS
Microsoft
SCALED VERTICAL LEADERS
NVIDIA
Dassault Systèmes
Autodesk Ansys
Amazon
OpenAI
EMERGING INNOVATORS
VERTICAL SPECIALISTS
Ecosyst em scale & distribu tion
Charli AI
Altair
Horizontal, general-purpose
Industry / engineering-specific
Qualitative NMSC analyst view of profiled key players; bubble size indicates relative ecosystem reach.
Key strategies: partnerships, M&A and launches Strategy
Company & move
Date
Partnership
Microsoft: multi-year investment in OpenAI (reported USD 10B)
Jan 2023
Partnership
Amazon: USD 8B total investment in Anthropic
Sep 2023–Nov 2024
Partnership
Google: up to USD 2B in Anthropic
Oct 2023
M&A
Synopsys completes USD 35B acquisition of Ansys
Jul 2025
M&A
NVIDIA completes Run:ai acquisition (reported ~USD 700M)
Dec 2024
Launch
Charli AI Ancaeus; Adobe Firefly; AWS Bedrock; Google Gemini
Nov 2022–Dec 2023
Launch
Autodesk Project Bernini (text/image-to-3D)
May 2024
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Sources: NMSC; company releases; Reuters; CNBC
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Report Code IC563