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EchoPost™ & Geo-Conquesting
We can track the virtual and physical journey of prospects.
Virtual Behavior
Physical Behavior
• Online marketing drives prospects to a client’s website, yet over 80% of visitors remain anonymous.
• EchoPost™ is a patented digital marketing tool identifying anonymous website visitors and finding their home address through an IP Address match.
» Targeted display ads can be served to IP matches on any device
» Solo direct mail (in any format) can be sent within 48 hours of the prospect being on a client’s website
• Other prospects are physically visiting competitor locations but clients have no idea who they are.
• Geo-Conquesting is a patented approach to discovering mobile devices within specific, client-defined competitor locations.
» Mobile Device ID is then tracked to the home address
» Home address is aligned to its IP Address
• Prospects get digital ads on their phone or tablet and targeted direct mail at home
EchoPost™ and Geo-Conquesting identify the virtual & physical anonymous audiences and sends targeted marketing efforts to their mobile device and home.