AWARD-WINNING MARKETING designed to solve your toughest challenges. Product Marketing | Member Communications | Branch Support
Marketing Members Money.
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Lots of companies claim to help credit unions with their marketing. What does that really mean? We believe it means more than just churning out attractive looking promotions to your members. The true beauty of our marketing efforts goes beyond skin deep. To us, it’s not just about having a pleasing photo and your logo on the outside, it’s about what’s inside and how it actually works for you and the message it conveys to your members. We’re proud to say our marketing works really hard for you. That means results. Member engagement, balance build, new loans, new members, more approvals and less declines, better ROI. More return for your marketing dollar that’s measurable, accountable and success-oriented.
See what Group G Marketing Partners can do for you...
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Let our expertise make your job easier and make you look as good as you know you are. Our financial products knowledge runs deep Lending Products • Mortgage • Home Equity • Auto
• Personal • Credit Cards • Business Loans
These are key drivers to your credit union both financially and from a member relationship perspective.
Savings and Deposit Products • CDs • Debit Cards • Money Markets • Vacation Clubs • Checking • Kid’s Accounts
Build your membership and your members’ loyalty by effectively marketing these products.
We understand these products inside and out. We’ve actually worked at financial institutions as marketing and product managers, we’ve executed dozens and dozens of these programs from start to finish, and we are used to being accountable for results. In fact, we encourage you to expect it from us.
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Going beyond your products... Communicating Effectively with Your Members We can make every touchpoint with your members a meaningful experience. Your website, newsletters, in-branch brochures, even your monthly statements and more – they are all opportunities to reinforce your brand and message.
Your Branch Experience When members visit a branch – what experience do you want them to have? The visuals, the messaging, the information, the interaction…we can help make all these things work in harmony to meet your specific marketing and member objectives.
True Multi-Channel Marketing Capability We routinely provide integrated solutions across all marketing channels including: • • • •
Website Email Direct Mail Print
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Digital Social SEO and SEM Online Video
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Collateral In-Branch Radio and TV Outdoor
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Statement Call Center Events Shared Direct Mail
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Mortgage Marketing Group G’s extensive home lending expertise will help you successfully market and book mortgages for both your members and prospects. Whether it’s a refinance or new purchase, conventional, ARM, VA, FHA, USDA or other loan type – we can design and execute marketing programs to help you significantly grow your credit union’s mortgage portfolio.
Here Is Just Some of What We Can Do:
• Pre-screened Mortgage direct mail • Bureau trigger programs • Loan Officer marketing support • Cash-Out offers • PMI elimination refis • Closing cost offers Rate hikes are coming – be prepared for a competitive market. Let us show you how our targeting can greatly improve success and lower your cost per loan. We bring loans home.
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See more of our Mortgage marketing work @ ggmp4cu.com
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Home Equity Help your members leverage the equity in their homes to get the money they need to do home improvements, consolidate debt, pay tuition and more. Let us help your credit union get more home equity loans and lines of credit that build a loyalty fence around your members, attract new members and help your bottom line.
Acquisition, Retention and Usage Marketing:
• Pre-screened Home Equity direct mail • Programs for Loans and Lines of Credit • Fixed rate, variable rate, introductory rate offers • Draft check line usage promotions • Credit card line access promotions Our customized home equity programs make your member relationships more robust and bring in new profitable prospects. That’s an improvement that pays off.
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See more of our Home Equity work @ ggmp4cu.com
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Auto Loans Capture new auto loans with a strong combination of direct and indirect sourcing. Group G can help you streamline and optimize your auto and recreational vehicle loan process to make it super easy for members to get in the vehicle they want. And our auto refinance programs can generate significant loan volume and let members pay less for their current vehicle.
Marketing That Is Performance-Driven:
• Multi-channel new loan acquisition • Dealer integration • New member auto loan onboarding • Pre-screen auto refinance program • Special promotions for RVs and motorcycles Members are happy when they save money on the vehicle they want. Our auto loan marketing will drive results and make you happy, too.
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See more of our Auto work @ ggmp4cu.com
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Credit Cards A healthy credit card program and portfolio is essential for any credit union. Finding the right balance between member value, risk and return is not easy. That’s where Group G can help. We are card experts that can let you responsibly grow your cardmember base with card products that members will appreciate – and use.
We’ve Developed Hundreds of Card Programs For:
• Multi-channel acquisitions – member and prospect • Card portfolio marketing and analytics • Consumer and small business • Early month on book communications • Statement marketing and messaging • Credit line increases • Rewards and special usage promotions If it’s related to credit card, we can do it. We speak FDR, TSYS, Fidelity, FiServ and understand not only how to market, but also operationally manage the capabilities of your card platform. See what we have in the cards for you.
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See more of our Credit Card work @ ggmp4cu.com
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Savings and Deposit Savings and deposit account relationships are often the core of your credit union. They are how you help members save for the future and a great tool for getting new members to join. Like your members’ savings, we can help you grow with marketing that yields the highest results.
Targeted, Cost-Effective Promotions For:
• Savings (share) accounts • Checking accounts • CDs and Money Market • Debit cards • Youth savings and Savings Clubs Others may want you to sign up for pre-set marketing programs or materials that simply carry your logo. Group G develops customized marketing that speaks to the unique needs of your members and your organization. We’ve got your best interest at heart.
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See more of our Savings and Deposit work @ ggmp4cu.com
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Member Communications Every communication with your members is an opportunity. An opportunity to reinforce your credit union’s brand and mission, an opportunity to build your relationship and an opportunity to inform them about the products and services available to help them meet their everyday needs or long term objectives.
We Develop Impactful Marketing and Communication Wherever Your Members May Be:
• Your website – content, design, functionality, landing pages • Social marketing sites content and advertising • In-branch materials, brochures and collateral • New member welcome kits • Online self-service platform • Newsletters, statement messaging and inserts • Email-both service and promotional related • Call center scripting and support Group G will work tirelessly to make your member messaging consistent, compelling and coordinated. Your members deserve it and so do you.
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See more of our Member Communications work @ ggmp4cu.com
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Branch Support Your branches are the physical face of your credit union. Make the member experience positive and take full advantage of members’ visits by ensuring the messages they receive are clear and coordinated – not confusing.
We Can Develop, Design and Deploy For:
• In-branch brochures and take-ones • Digital display messages • Posters and other branch signage • Banners and standing displays • ATM screen messages • Seasonal or limited-time promotions • Teller envelopes and give-ones • Promotional giveaways and support Like a good interior designer, Group G will make sure all your visual messaging coordinates and complements your in-branch “home.” And we’ll do it on time and on budget, too.
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See more of our Branch Support work @ ggmp4cu.com
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Putting it all together...
“We’ve Got a Loan for That” The true power of any marketing promotion comes with an effective combination of communication channels. We specialize in developing integrated marketing campaigns that deliver impactful targeted messaging everywhere your members may be. Our recent “We’ve Got a Loan for That” campaign, built for American Heritage Credit Union, is a perfect example of how this works. The campaign leveraged well over a dozen member and prospect touch points including: • • • •
Website/Microsite Direct Mail Radio Print
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SEM Online Banners Retargeting Emails
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Statement Ads Newsletters ATM Screens In-Branch Displays
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rochures and Inserts B Digital Displays Teller Envelopes Events and more
Group G provided hands-on development and execution of these communications to make it as turnkey as possible for our client and to minimize the impact on their internal marketing resources. This included all copy and design, media placement, web and email deployment, print production and mailing, radio spots, list and data processing, reporting and analytics.
The scope of the campaign was impressive and so were the results... 20
See more of this Campaign @ ggmp4cu.com
Direct Mail & Print
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Online, Email & Social Media
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See more of this Campaign @ ggmp4cu.com
Branch Branch Collateral Collateral & Signage & Signage
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We’ve got results for that American Heritage Credit Union had their most successful loan campaign ever, including the highest monthly loan volume in years. It generated hundreds of new loans, including mortgages, home equity loans, auto loans, credit cards and personal loans. Over 25% of those loans were new member relationships. The campaign resulted in tens of millions of dollars in new receivables and exceeded their goal by 41%!
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Working with Group G Marketing Partners is great. We have tons of projects to get done and they really understand us, credit unions and financial marketing strategies. They can take our ideas and turn them into reality or start fresh depending upon our needs. Most important, they have a great team and their knowledge and attention to detail is exceptional. Bill McKenna, Vice President of Marketing American Heritage Credit Union
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Where others fear to tread, we go confidently Data, Analytics and Reporting… At Group G we embrace the opportunity to dig into data. In fact, the more we do the better our marketing will perform for you. Everything we do is data-driven because reaching the right audience with the right message is by far the biggest factor in success.
Our data capabilities include: • • • • •
Credit Bureau Data List Acquisition Data/Email Appends Data Processing Mail Files, NCOA, CASS
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Analytics and Reporting Modeling and Targeting Campaign History Portfolio Segmentation Response Analysis
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Financial Analysis Ad Hoc Reporting aily File Processing D Custom Dashboards Data Hosting
We have worked extensively with all 3 credit bureaus and know how to use their attributes to improve response and approval rates. In addition, we are an InfoUSA and USA Data reseller.
Group G Marketing Partners processes data in an enterprise-class data center that has SSAE16/ISAE SOC1 Type 2 and SOC2 Type 2 certifications, as well as ISO 27001 compliance through a partnership with Carderock Consulting. The system design, network, and policies/procedures were developed specifically with security in mind following PCI-DSS 3.0 requirements.
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Our marketing works and you’ll know it. We make
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Our multi-channel approach. We’re very good at building
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We make your job easier. If we’re not doing that then we’re not
every effort we do accountable so you can measure the return on your marketing investment.
We understand your products. With over 30 years of financial services experience, we know the key drivers for success and how to position your offers.
campaigns that reach your members at many touchpoints which greatly enhances results.
Every effort is built just for you. No cookie cutter programs here – that’s not what we do. We know your credit union and members are unique and deserve marketing that is customized just for you.
doing our job. We’ll do all the heavy lifting and tactical execution – even the results analysis. You enjoy the great results and admiration of your peers.
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reasons why you should talk to us now.
Call: 215-957-9942 | Visit: ggmp4cu.com | Email: info@groupgpartners.com
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Get your marketing to work harder for you and your members. Contact us and make your job easier, too. Call: 215-957-9942 | Visit: ggmp4cu.com | Email: info@groupgpartners.com