SHIRE BEDS

SHIRE’S WINNING STREAK CONTINUES

As well as celebrating its silver jubilee (25 years of business in the bed industry), Shire Beds is riding high on a wave of industry awards as it heads into this year’s Bed Show …

www.shirebeds.co.uk

Last year, the company’s return to inperson shows saw it win Bed Product of the Year (for the Signature Range) at last year’s exhibition – before going to scoop Best of British at The Furniture Awards (January Furniture Show and Furniture News) this April – an accolade made even sweeter given the company’s silver jubilee and the Queen’s Platinum Jubilee.

Shire’s marketing director, Fara Butt, then went on to be declared Business Woman of the Year at the Yorkshire Choice Awards the following month. On top of all that, as well as industry figures recognising the achievements, the readers of Interiors Monthly chose Shire Beds as their Best Bed Manufacturer.

Fara says: “We are thrilled to have so much to celebrate. The silver jubilee and a whole host of top awards is affirmation of our company’s achievements.”

The range of industry awards is proof that the company is not only responsive to the current manufacturing and retail climate, showing impressive ability and agility, but is able to make commercially successful decisions for its retail partners in a difficult trading climate.

The innovative Spectrum Range is Shire’s latest collection. It addresses the need for a great night’s sleep without it breaking the bank, says Fara: “As a quality manufacturer, Shire Beds always overdelivers on its product promise. This is a range of beds that are the best within price parameters that will enable everyone, no matter their budget, the opportunity to get a good night’s sleep.”

Within the Spectrum Range there are two selections of six mattresses – one exclusively for bricks-andmortar retailers and the other uniquely designed for online etailers. The ranges offer a variety of feels and spring counts, from open coil to luxury pocket sprung, delivered through the clever use of integrating spring and comfort fillings. These will be available for the first time at the NBF Bed Show.

“At Shire Beds, we are always striving to improve our quality and sustainability,” Fara continues. “ We recently completed the full FSC certification. You will therefore see the new FSC label on all our divan bases, to give you peace of mind. Shire Beds has joined the very limited number of UK bedmakers who have this accreditation.”

Shire Beds is now firmly in a position to offer an enormous choice to customers – from the awardwinning Signature Range at the luxury handmade end of the market, to the successful Artisan range (sitting firmly in the middle market) and a wide choice of great-value mattresses at affordable prices – making Shire Beds a “must see” for any visitor to the show, concludes Fara.