GDUSA January/February 2015

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GD USA

GD USA GRAPHIC DESIGN USA

PEOPLE TO WATCH SPONSORED BY

MOHAWK

STUDENTS TO WATCH SPONSORED BY

THE CREATIVE GROUP

JANUARY | FEBRUARY 2015 www.gdusa.com

J ANUARY | FEBRUARY 20 15

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January Pub Letter Focus_feb news play 1/21/15 4:21 PM Page 2

LETTER FROM THE PUBLISHER | 52ND ANNIVERSARY PEOPLE TO WATCH

Welcome to the first edition of our 52nd year. The content touches three pillars of the creative community.

First, creative professionals as represented by our annual People To Watch selections.

Second, design students, identified in collaboration with leading schools and institutions.

And, third, designer-friendly resources, a mindful compilation of manufacturers, makers and marketers who appreciate and serve the creative community. Believe me when I say that preparing this edition is the most fun you can have with your clothes on.

AN ULTRA-INDIVIDUALISTIC CULTURE

GORDON KAYE IS THE PUBLISHER OF GDUSA Comments, suggestions and letters can be sent to gkaye @ gdusa.com.

Preparing this issue also reminds me that we live today in an ultra-individualistic culture.

Media, politics, religion, values, taste and style are diverse, fragmented, customized, polarized and personalized. Information and ideas are increasingly unfiltered, unedited, uncurated. And, of course, designers were non-conformists way before it was cool. This all may explain why the playful “culture” questions we posed to the above-referenced people and students to watch — and to thousands of GDUSA readers in a new Readers Choice poll — favorite artists, books, music, movies, tv, mantra, etc. — yielded absolutely no pattern. What are designers consuming? Everything. But when asked to identify favorites, there is no consensus. For example, I charted hundreds of responses to “favorite band or music” before a single name was mentioned twice. How is that even possible? Digging deep, you can find a handful of votes for the likes of Walking Dead or Modern Family, Warhol or Pollock, Amelie or anything-by-Wes-Anderson, WhatsApp or Designspiration, the Bible or Harry Potter. But no more than a handful. I am not smart enough to know whether hyper-individualism is good and bad for a society, or even for individuals. Much is gained but something is lost in terms of shared experiences, exposure to the views and expertise of others, the social fabric. Maybe its silly, but I enjoyed the Super Bowl, partly because most everyone else was watching at the same time. In that sense, viewing the game was a statement. Eating the entire bag of Doritos Fiery Habanero Flavored Rolled Tortilla Chips, on the other hand, was simply a mistake.

DO THINGS THE HARD WAY Interestingly, one sliver of consensus concerns the advice established designers would give to those just starting out. The guidance in a nutshell: be intentional and purposeful about early career direction, then be passionate, prepared and work really, really hard.

For example, Ashleigh Axios, Creative Director at The White House (yes, that White House), advises: “Have a goal; make it something that isn’t easily achievable but will help you push yourself. Hint: your goal should never be ‘be famous.’” Siegel + Gale’s Kevin Grady says: “Focus your energy and portfolio around work that is meaningful to you.

The work you do dictates the work you get, so best to try to get it right from the onset.”

Adds Kenny Gravallis: “Find an industry you are passionate about and go all out for that. People will notice because desire and passion is a hot commodity. Don’t settle for designing restaurant menus if you want to be designing album covers.” Kevin Cantrell asserts: “If you want to excel in design, a 9-5 day isn’t going to cut it.” Jim Read argues: “Do things ‘The Hard Way.’ It’s too easy to get distracted by fancy new machines ... but more often than not, these short cuts don’t work. With a solid foundation of the basics, you will be far better prepared.” Jim Mousner urges: “Always do your best. At choosing professional opportunities that are truly right for you. At the seemingly most menial design project. At cleaning the production area in the studio or group you work for. By choosing to always do your best, you will develop a mindset for excellence and discipline yourself over a period of time to be better prepared for your next big break.”

Let’s share the last word. From Barbara Kosoff: “Follow your heart, pursue your dreams, never give up, work your ass off, always give 150%, and have fun!” And from Sharon Lloyd McLaughlin: “Oh, and learn to write an invoice!” Wisdom for the ages.

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CONTENTS | JANUARY/FEBRUARY

10

PEOPLE TO WATCH GDUSA starts each year by choosing a group of People To Watch who embody the spirit of the creative community: talent, leadership, newsworthinesss, insight, business savvy, community involvement. In a field besotted by brilliance, this is a subjective process. Still, for five decades, it often works out: the roster of past participants is star-studded and the 2015 group adds to the glow. A special thanks to Mohawk, the fine paper and envelopes maker who needs no introduction, for its exclusive sponsorship.

58

STUDENTS TO WATCH With the help of many of America’s leading schools, we identify 30 of the top art and design students in the land representing top institutions. It’s a win-win for everyone: the students get recognized and we get energized. Heartfelt thanks to The Creative Group, the specialized staffing firm, for helping make this feature possible.

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DESIGNER-FRIENDLY GUIDE Companies and institutions that understand the creative mind are rare and, Lord knows, it’s getting rarer. Every year, we spotlight a selection of designer-friendly companies and resources who provide first rate products, services, resources, information, value. From papermakers to image providers to manufacturers to distributors to eventmakers to associations, they stand with the creative community in this time of change.

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COLOR OF THE YEAR Need a shot of confidence? Pantone has the solution: Marsala is the Color of the Year, and this hearty, earthy hue, inspired by the fortified wine of the same name, promises style and stability — and lots of applications for graphic, package, fashion, beauty, and interior design.

110

PAST PEOPLE TO WATCH A complete roster of our past People To Watch. It’s a remarkable array of legends, legends to be, and almost legends.

If this list does not read like a Hall of Fame — the early

GDUSA - Graphic Design USA Volume 51/No. 1 January/February 2015 Kaye Publishing Corporation (ISSN0274-7499/USPS227020). Published 6 times a year with combined issues in January/February, March/April, May/June, July/August, September/October, November/December. Executive, editorial and advertising offices at 89 Fifth Avenue, Suite 901, New York NY 10003. Phone: 212.696.4380, Fax: 212.696.4564, www.gdusa.com.

SUBSCRIPTION: Domestic, $72 one year. International, $120 one year.

Periodicals postage paid at New York NY and additional mailing office.

POSTMASTER: Send address changes to GDUSA - Graphic Design USA, PO Box 3072, Langhorne PA 19047. Permit #224.

decades include names like Bass, Glaser, Vignelli — and recent years include Sagmeister, Walsh, Hische, Kidd, Millman — we don’t know what does.

WWW.GDUSA.COM

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THANKS TO THE SPONSORS A special thank you to Mohawk for its exclusive sponsorship of the 2015 People To Watch feature and, likewise, to The Creative Group for its annual sponsorship of our Students To Watch roundup. It is a privilege to have two unquestioned leaders in their respective industries advancing the presentation of these valuable reports.

GD USA GRAPHIC DESIGN USA

MOHAWK Mohawk is North America’s largest privately-owned manufacturer of fine papers and envelopes which are preferred for commercial and digital printing, photo specialties and high-end direct mail. Mohawk fine papers and envelopes include the signature brands Mohawk Superfine® and Strathmore®, as well as proprietary treatments Inxwell® and i-Tone®. With a culture of innovation, Mohawk's business model extends beyond paper manufacturing into new areas of growth, including digital substrates connecting designers and printers to new markets. As a leader in environmentally and socially responsible business practices, Mohawk was the first U.S. manufacturer of commercial printing papers to match 100% of its electricity with wind power renewable energy credits and the first U.S. premium paper mill to shift toward carbon neutral production. Many products within Mohawk's portfolio of recycled papers are certified by Green Seal and the Forest Stewardship Council (FSC). Mohawk is a fourthgeneration, family-owned and operated business based in Cohoes NY with global sales and operations located throughout North America, Europe and Asia. Mohawk is proud partner with GDUSA to support designers, printers, and a thriving community of makers. Throughout the year, Mohawk will celebrate these “Champions of Craft” within the pages of GDUSA. Look for a talented designer to be profiled in each issue of GDUSA throughout 2015. www.mohawkconnects.com THE CREATIVE GROUP The Creative Group, a division of Robert Half, a global leader in professional staffing and consulting services, specializes in connecting highly skilled creative professionals with companies looking to hire interactive, design, marketing, advertising and public relations talent. The Creative Group offers flexible solutions to meet companies’ project, contract-to-hire and full-time employment needs. In addition, The Creative Group is well-connected to the communities it serves and has built valuable relationships with top industry organizations, including AIGA, HOW magazine, Graphic Design USA and The American Advertising Federation (AAF). For this reason, working with The Creative Group gives companies and individual professionals a unique advantage over other creative and marketing staffing agencies. For additional information or assistance with staffing or job search needs, please contact The Creative Group office nearest you by calling 1.888.846.1668 or visit us at creativegroup.com.

Gordon Kaye Publisher

ART & PRODUCTION Ilana Greenberg Creative Director Rachel Goldberg Production Director Jay Lewis Photography Lakshya Bommireddy Media & Design Intern

ADMINISTRATION & READER SERVICES Althea Edwards Accounts Manager Milton L. Kaye Competitions Jennifer Hoff Scott Sczcypiorski Internet Services Robert Kaye-Walsh Circulation

EDITORIAL Gordon Kaye Editor

ABOUT THE COVER Proudly southern born and bred, Jill Yoe Graves brings a human centered approach to her role as Director of Experience Design at TBWA's New York office. (By the way, that’s a Commodore Amiga she’s holding.) Jill is one of our 2015 People To Watch. The special report starts at page 10.

PHOTOGRAPH: MEREDITH TRUAX

Sasha Kaye-Walsh E-News Editor Charlotte Kaye Associate Editor

ADVERTISING Ron Andriani Executive VP, Integrated Marketing + Business Development 201.485.8720 212.696.4380 randriani@ gdusa.com Gordon Kaye Publisher 212.696.4380 gkaye @ gdusa.com

COVER PAPER CREDIT: The cover of this special edition of GDUSA is printed on FSC-certified Kallima Coated Cover C2S 8pt, part of the Kallima Paper family of FSC-certified coated cover paperboard, manufactured by the Tembec Paper Group.

A leading advocate of sustainability, Kallima has a distinct low-density high-bulk construction resulting in less trees used and signficant cost savings to the customer. Contact: http://www.kallimapaper.com and http://kallima.com/blog1-Storyboard

COPYRIGHT 2015 BY KAYE PUBLISHING CORPORATION

MOHAWK PRESENTS

CHAMPIONS OF CRAFT FEATURING

HYBRID DESIGN

WHAT WILL YOU MAKE TODAY? Introducing the new Mohawk Carnival + Via Swatchbook. Showcasing a variety of colors and textures it gives you all the tools you will need to make something beautiful. Get yours today at: www.mohawkconnects.com/swatchbooks

M35737_M2_Mohawk_GDUSA_Insert_R1.indd 1-2

With a craftsperson’s dedication to fine materials and passion for good design, Hybrid’s creative team finds inspiration in the details.

“ The collective desire to find beauty in the details of making is one of the defining movements of our time,” says Hybrid Design Director Caleb Kozlowski. And for a firm as passionate about the maker movement as Hybrid is, its location in San Francisco’s thriving Mission District is ideal. Members of their team often discover new makers just by walking down the street.

Hybrid Design embraces the spirit of the maker movement inside its office as well.

Even with a client list that includes Nike and Apple a longside the United Nations Foundation and TED, its founders, Dora Drimalas and Brian Flynn, each have side businesses that showcase their other ta lents: Flynn designs toys for his company Super 7, and Drimalas makes silkscreened posters and other home decor.

With a craftsperson’s dedication to fine materia ls and passion for good design, Hybrid’s creative team finds inspiration in the details. Their desks are strewn with an ever-evolving collection of cookbooks, zines, art books, and magazines, as well as paper swatch books and printing samples they find beautiful. When they start work on a new project, they pore over the details, explaining that “when you really understand what something is, you can tweak it, refine it, or move it in a new direction. It allows you to be a participant in the things you love.”

For Hybrid, the Mohawk Maker Quarterly is a passion project, showcasing not only the work of skilled craftspeople from all over the world, but also the elegance and innovation of Hybrid’s designers. “We are hands down in love with the whole maker movement.

1/19/15 11:45 AM

FIRST PRESS EXTRA VIRGIN OLIVE OIL PACKAGING

Olive oil packaging for MET Fine Printers.

MOHAWK MAKER CAMPAIGN

Hybrid collaborated with Mohawk to uncover their core values and identify their authentic allies: The Maker Community. The resulting campaign championed these ideals, bringing the design and maker communities together.

TED GLOBAL PROGRAM GUIDES

At Hybrid we’re designers, but we’re also brewers, potters, and aspiring picklers.”

From bold photographs to fold-out posters to fancifully illustrated charts, each issue elevates the traditiona l object of magazine into something new and inspiring.

As Christopher Simmons, Juror for the 2014 AIGA Justified Award—with which Hybrid was honored—states, “It’s a gift, not a promotion—brilliantly positioned, surprisingly restrained, thoughtfully curated and impressively designed.”

For Hybrid’s designers, the curation is both the highlight and greatest challenge of the ongoing project. With no shortage of makers to choose from and a reverence for craft, the creative team often holds on to feature ideas for months, waiting for the right theme.

M35737_M2_Mohawk_GDUSA_Insert_R1.indd 3-4

Like the makers they champion, Hybrid elevates our experience as consumers— whether of food, clothing, media or art—so that the visuals and objects in our lives are more elegantly presented and thoughtfully conveyed. The guiding philosophy behind the firm is that good design can be powerful.

It can tell stories and impart ideas that enrich people’s lives by making them think more deeply and connect more intimately to the world around them. Hybrid is turning this philosophy into reality, one project at a time.

“We are hands down in love with the whole maker movement.

At Hybrid we’re designers, but we’re also brewers, potters, and aspiring picklers.”

Since 2010 Hybrid has been working with TED to create the visua l identity and a ll supporting materials, including the printed program guides for the TEDGlobal Conferences.

LEGO X-WING TIMES SQUARE

LEGO came to Hybrid with a desire to create an event that would bring attention and excitement to their upcoming Star Wars X-Wing LEGO kit release. Hybrid proposed creating an event that would disrupt and delight the LEGO legions and press. To the excitement of many, LEGO debuted the life-size X-Wing in the center of Times Square in New York City.

Printed on a Xerox iGen 150 on Mohawk Via Linen Digital with i-Tone Bright White, 80 cover.

1/19/15 11:45 AM

FIRST PRESS EXTRA VIRGIN OLIVE OIL PACKAGING

Olive oil packaging for MET Fine Printers.

MOHAWK MAKER CAMPAIGN

Hybrid collaborated with Mohawk to uncover their core values and identify their authentic allies: The Maker Community. The resulting campaign championed these ideals, bringing the design and maker communities together.

TED GLOBAL PROGRAM GUIDES

At Hybrid we’re designers, but we’re also brewers, potters, and aspiring picklers.”

From bold photographs to fold-out posters to fancifully illustrated charts, each issue elevates the traditiona l object of magazine into something new and inspiring.

As Christopher Simmons, Juror for the 2014 AIGA Justified Award—with which Hybrid was honored—states, “It’s a gift, not a promotion—brilliantly positioned, surprisingly restrained, thoughtfully curated and impressively designed.”

For Hybrid’s designers, the curation is both the highlight and greatest challenge of the ongoing project. With no shortage of makers to choose from and a reverence for craft, the creative team often holds on to feature ideas for months, waiting for the right theme.

M35737_M2_Mohawk_GDUSA_Insert_R1.indd 3-4

Like the makers they champion, Hybrid elevates our experience as consumers— whether of food, clothing, media or art—so that the visuals and objects in our lives are more elegantly presented and thoughtfully conveyed. The guiding philosophy behind the firm is that good design can be powerful.

It can tell stories and impart ideas that enrich people’s lives by making them think more deeply and connect more intimately to the world around them. Hybrid is turning this philosophy into reality, one project at a time.

“We are hands down in love with the whole maker movement.

At Hybrid we’re designers, but we’re also brewers, potters, and aspiring picklers.”

Since 2010 Hybrid has been working with TED to create the visua l identity and a ll supporting materials, including the printed program guides for the TEDGlobal Conferences.

LEGO X-WING TIMES SQUARE

LEGO came to Hybrid with a desire to create an event that would bring attention and excitement to their upcoming Star Wars X-Wing LEGO kit release. Hybrid proposed creating an event that would disrupt and delight the LEGO legions and press. To the excitement of many, LEGO debuted the life-size X-Wing in the center of Times Square in New York City.

Printed on a Xerox iGen 150 on Mohawk Via Linen Digital with i-Tone Bright White, 80 cover.

1/19/15 11:45 AM

MOHAWK PRESENTS

CHAMPIONS OF CRAFT FEATURING

HYBRID DESIGN

WHAT WILL YOU MAKE TODAY? Introducing the new Mohawk Carnival + Via Swatchbook. Showcasing a variety of colors and textures it gives you all the tools you will need to make something beautiful. Get yours today at: www.mohawkconnects.com/swatchbooks

M35737_M2_Mohawk_GDUSA_Insert_R1.indd 1-2

With a craftsperson’s dedication to fine materials and passion for good design, Hybrid’s creative team finds inspiration in the details.

“ The collective desire to find beauty in the details of making is one of the defining movements of our time,” says Hybrid Design Director Caleb Kozlowski. And for a firm as passionate about the maker movement as Hybrid is, its location in San Francisco’s thriving Mission District is ideal. Members of their team often discover new makers just by walking down the street.

Hybrid Design embraces the spirit of the maker movement inside its office as well.

Even with a client list that includes Nike and Apple a longside the United Nations Foundation and TED, its founders, Dora Drimalas and Brian Flynn, each have side businesses that showcase their other ta lents: Flynn designs toys for his company Super 7, and Drimalas makes silkscreened posters and other home decor.

With a craftsperson’s dedication to fine materia ls and passion for good design, Hybrid’s creative team finds inspiration in the details. Their desks are strewn with an ever-evolving collection of cookbooks, zines, art books, and magazines, as well as paper swatch books and printing samples they find beautiful. When they start work on a new project, they pore over the details, explaining that “when you really understand what something is, you can tweak it, refine it, or move it in a new direction. It allows you to be a participant in the things you love.”

For Hybrid, the Mohawk Maker Quarterly is a passion project, showcasing not only the work of skilled craftspeople from all over the world, but also the elegance and innovation of Hybrid’s designers. “We are hands down in love with the whole maker movement.

1/19/15 11:45 AM

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Design With Passion Earn A Degree Or Take Classes — In San Francisco Or Online: School of Graphic Design School of Illustration School of Photography

Academy of Art University Founded in San Francisco 1929

Visit www.academyart.edu to learn more about total costs, median student loan debt, potential occupations and other information. Accredited member WSCUC, NASAD, CIDA (BFAIAD, MFA-IAD), CTC (California Teacher Credential).

Student Artwork By Jordan Louie School of Graphic Design

888.680.8691 // www.academyart.edu Yellow Ribbon Participant

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PEOPLE TO WATCH SPONSORED BY

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2015 | THE CRITERIA | GDUSA STARTS EACH YEAR BY CHOOSING A GROUP OF PEOPLE TO WATCH WHO EMBODY THE SPIRIT OF THE CREATIVE COMMUNITY. Individuals we have come to know and respect for a combination of talent, leadership, success, newsworthiness and community service. In a field so deep in talent and broad in numbers, this is clearly a subjective process. Still, for five decades, it has seemed to work out pretty well: the roster of past participants is star-studded, to say the least. The 2015 group adds to the glow.

| THE SPONSOR | It’s an honor to have Mohawk as sponsor of this special feature. Mohawk is North America's largest privately-owned manufacturer of fine papers and envelopes which are preferred for commercial and digital printing, photo specialties and high-end direct mail. Mohawk fine papers and envelopes include the signature brands Mohawk Superfine® and Strathmore®, as well as proprietary treatments Inxwell® and i-Tone®. With a culture of innovation, Mohawk's business model extends beyond paper manufacturing into new areas of growth, including digital substrates connecting designers and printers to new markets. As a leader in environmentally and socially responsible business practices, Mohawk was the first U.S. manufacturer of commercial printing papers to match 100% of its electricity with wind power renewable energy credits and the first U.S. premium paper mill to shift toward carbon neutral production. Many products within Mohawk's portfolio of recycled papers are certified by Green Seal and the Forest Stewardship Council (FSC). Mohawk is proud partner with GDUSA to support designers, printers, and a thriving community of makers. Throughout the year, Mohawk will celebrate these 'Champions of Craft' within the pages of GDUSA. Look for a talented designer to be profiled in each issue of GDUSA throughout 2015. mohawkconnects.com

t

COLOR? Blue TYPEFACE? DIN APP? Instagram WEBSITES?

CREATIVE DIRECTOR, THE WHITE HOUSE, WASHINGTON DC

FAVORITE FAVORITE FAVORITE FAVORITE

Ashleigh Axios is the creative director of the White House, where she manages design

SerialPodcast.com, Underconsideration

from within the Office of Digital Strategy. Examples of her team’s work include the

FAVORITE TV SHOW?

web strategy behind each State of the Union, the maintenance and responsive

The Knick

redesign of WhiteHouse.gov, as well as the strategy behind all of the digital presences

FAVORITE BOOKS?

ASHLEIGH AXIOS

for engagement and participation between the Administration and public. Ashleigh

Stiff by Mary Roach, most things from David Foster Wallace, David Sedaris, and Toni Morrison

is also Vice President and the incoming president of AIGA Washington DC, where

FAVORITE MOVIES?

she has been instrumental in forming a new initiative connecting and empowering

Seven, UP

designers across government. Ashleigh received a BFA in Graphic Design and a

FAVORITE MUSICIANS OR BANDS?

in the White House — which all serve a mission to create meaningful opportunities

wonderful husband from Rhode Island School of Design (RISD).

Bjork, Nina Simone FAVORITE FINE ARTISTS?

WHAT ADVICE WOULD YOU GIVE A YOUNG DESIGNER JUST STARTING OUT? Have a goal; make it something that isn’t easily achievable but will help you push yourself.

Keep it in mind, don’t deviate far, and only occasionally reevaluate and do a little course correction as needed. Hint: your goal should never be to “be famous.”

HOW DOES WHERE YOU WERE BORN, GREW UP OR LIVE NOW EFFECT YOUR DESIGN SENSIBILITY OR STYLE? The DC area is filled with organizations and agencies advocating for a wide range of issues, from combating homelessness in the veteran community to promoting democracy around the world. That exposure to important issues has made me more passionate about using design and strategy to make a positive difference.

Andy Goldsworthy, Kara Walker, Al Weiwei GREATEST STRENGTH AS A DESIGNER?

I’m multi-talented WEAKNESS?

I can let work consume my life TALENT YOU WISHED YOU POSSESSED?

Ability to remember everything IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU BE?

A forensic anthropologist (anatomy + complex problems) A MANTRA OR SAYING YOU LIVE BY?

< PHOTOGRAPH: WHITE HOUSE PHOTO/LAWRENCE JACKSON

The best way to find yourself is to lose yourself in the service of others

G D U SA 11

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2015 | PEOPLE TO WATCH FAVORITE FAVORITE FAVORITE FAVORITE FAVORITE

COLOR? Ten TYPEFACE? Futura APP? Shazam WEBSITES? Apps TV SHOW?

I don’t really watch tv anymore.

Suits is entertaining.

FAVORITE BOOKS?

Anything by Aleksandar Hemon, Paul Auster or Jonathan Franzen FAVORITE MOVIES?

Anything by the Coen Brothers, Wes Anderson, Paul Thomas Anderson, Michael Winterbottom, Chris Nolan FAVORITE MUSICIANS OR BANDS?

New Order, Talking Heads, Bombay Bicycle Club, Spiritualize, Stone Roses, TV on the Radio, SBTRKT, Daughter, James Murphy/LCD Soundsystem, Underworld.

Unashamedly a Fleetwood Mac fan.

FAVORITE FINE ARTISTS?

TOBY SOUTHGATE CEO AMERICAS BRAND UNION, NEW YORK NY

I don’t like or recognize the descriptor so my answer is purely personal. Donald Judd. Wim Crouwel.

Steve McQueen. Ed Ruscha.

Richard Serra. Nick Knight.

Herzog & De Meuron.

GREATEST STRENGTH AS A DESIGNER?

During his seven-year tenure at Brand Union, Toby Southgate has been part of the Brand Union leadership teams in Europe, the Middle East, and North America. Based in London for the past three years, he drove the agency’s UK and Ireland business, developing global client relationships with Vodafone, GSK, and RBS Group, expanding the agency’s digital capabilities, and establishing a partnership with Digit, the brand interaction consultancy. Now in New York, Toby heads operations across the Americas. His experience includes financial services, FMCG, real estate, and luxury goods sectors, with specific expertise in the development of global brand management programs for both external communications and internal engagement. Since joining Brand Union, Toby has led large-scale initiatives for clients including, SONY, Pernod Ricard, The Absolut Company, Reckitt Benckiser, BlackRock, and the government of the UAE. Toby was born in London, and educated at Millfield School and The University of Edinburgh where he studied economics and history. He has lived in six different countries, and has a passion for playing cricket, hockey, and golf and for everything Italian — food, culture, and cars in particular.

WHAT ADVICE WOULD YOU GIVE A YOUNG DESIGNER JUST STARTING OUT? 1. Think broadly, you are a citizen of the world.

2. Define your reference points early. Be clear on the things you admire, and be clear on why you admire them.

3. Be bold and act fast. The world is changing more rapidly than ever. Fast beats perfect.

HOW DOES WHERE YOU WERE BORN, GREW UP OR LIVE NOW EFFECT YOUR DESIGN SENSIBILITY OR STYLE? Principles of great design thinking are universal. Your environment, your heritage, your family, the way you explore the world round you … all these things form your influences whether you’re aware of them or not.

12 G D U SA

I’m not a designer in purist terms.

I am a passionate design thinker — the discipline of design and creative thinking can change the way organizations run, the way people live, the choices people make.

WEAKNESS? Same as above TALENT YOU WISHED YOU POSSESSED?

Draw, sing, play guitar. I can do none of these things.

IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU BE?

A designer. But that could mean architect, writer, film maker, painter, graphic artist.

A MANTRA OR SAYING YOU LIVE BY?

Treat everyone the way you would like to be treated.

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2015 | PEOPLE TO WATCH FAVORITE COLOR?

Warm Red FAVORITE TYPEFACE?

Currently, Harriet FAVORITE APP?

Newly discovered Rivet Radio; Guilty pleasure Tetris FAVORITE WEBSITES?

A personal gift from a friend up my departure from IDEO: frisky.ninja FAVORITE TV SHOW?

Dexter FAVORITE BOOKS?

Anna Karenina FAVORITE MOVIES?

Amélie, Eternal Sunshine of the Spotless Mind FAVORITE MUSICIANS OR BANDS?

Changes by the day but been on an Ana Tijoux kick GREATEST STRENGTH AS A DESIGNER?

Empathy WEAKNESS?

SARA FRISK CHIEF CREATIVE DIRECTOR UPTAKE, CHICAGO IL

Code TALENT YOU WISHED YOU POSSESSED?

Patience IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU BE?

No idea

Sara Frisk believes everything can be made better through design. This belief has fueled her career from Pentagram to IDEO, with the goal of creating deeper impact on her clients' brands

A MANTRA OR SAYING YOU LIVE BY?

and businesses. A firm believer in the power of a first impression, she thrives on the complexity

Strong Ideas, Loosely Held

of how a brand evolves to integrate with services, products, environments and digital design across disparate industries. Her award-winning work has helped such clients as Divvy Bikes, the American Red Cross, Redbox, Brooks Sports, Sherwin-Williams, and Walgreens grow their brands and develop stronger, more meaningful customer relationships. She recently signed on as Chief Creative Officer for Uptake, a Chicago-based startup whose goal is to harness the power of underutilized data. An excellence freak with a wicked sense of humor, Sara is an avid cyclist, sure-footed runner, and no-holds-barred color addict. A long-time vocal advocate for all things Chicago design, she is honored to be AIGA Chicago’s president.

WHAT ADVICE WOULD YOU GIVE A YOUNG DESIGNER JUST STARTING OUT?

Seek out experiences that both empower you, and challenge you to be in a state of constant growth.

HOW DOES WHERE YOU WERE BORN, GREW UP OR LIVE NOW EFFECT YOUR DESIGN SENSIBILITY OR STYLE?

I grew up in Rochester NY amidst a giant family whose resourcefulness, quick wit, work ethic, and unyielding support and integrity have had far greater impact on my design sensibility than the city itself. I moved to Manhattan the day after I graduated from college, then migrated to Chicago several years later. New York taught me to move fast, be assertive, and that the devil was in the details. Chicago teaches through its heart, substance, and its ability look you in the eye and tell you the truth (over a beer on a sun-drenched patio). I’d love to think that I’m an amalgamation of all of those things — in my personality, my relationships, and my work.

G D U SA 13

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2015 | PEOPLE TO WATCH HOW DOES WHERE YOU WERE BORN, GREW UP OR LIVE NOW EFFECT YOUR DESIGN SENSIBILITY OR STYLE? I grew up in small town in New England with zero design awareness.

I didn’t even know what graphic design was until I was almost finished with a journalism degree in college. That said, I grew up — like much of my generation — around the tv set, so pop culture has always informed my sensibility.

FAVORITE COLOR?

Purple FAVORITE TYPEFACE?

Avant Garde FAVORITE APP?

Photoshop FAVORITE WEBSITES?

pitchfork.com, cryptomundo.com FAVORITE TV SHOW?

The Flintstones

KEVIN GRADY GLOBAL HEAD OF CONTENT AND DESIGN SIEGEL+GALE, NEW YORK NY

FAVORITE BOOKS?

Non-fiction FAVORITE MOVIES?

Kubrick FAVORITE MUSICIANS OR BANDS?

Joy Division, Presets, Crystal Castles FAVORITE FINE ARTISTS?

Kevin Grady recently joined Siegel+Gale as Global Head of Content and Design. Kevin is

Warhol, Koons

specifically interested in how simplicity can be achieved through exercising focus and convic-

GREATEST STRENGTH AS A DESIGNER?

tion in the practice of design. Quality over quantity has been a guiding principle for him and one he sees as a natural complement to Siegel+Gale’s ethos. He has nearly 25 years’ experience as a designer and creative director, creating intelligent and impactful work. Previously, he was a Design Director at IDEO, the internationally renowned innovation firm. Prior to that, advertising icon Alex Bogusky hired Kevin to be Design Director at Crispin Porter + Bogusky, where he served as Creative Director on the GAP account. He has also served as creative director at Mullen where he helped win a number of accounts, including Grey Goose, Fage and Benjamin Moore. Recently, Kevin worked with the FDA to design the new Nutrition Facts Label and was invited to the White House by Michelle Obama for the unveiling. A television concept he created for Truth, the anti-tobacco initiative, was nominated for two Emmys. An avid lover of print, Kevin

Focus WEAKNESS AS A DESIGNER?

I flatten Photoshop files TALENT YOU WISHED YOU POSSESSED?

I wish I had an amazing singing voice IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU BE?

Musician

founded, designed and edited two award winning independent art and pop culture publica-

A MANTRA OR SAYING YOU LIVE BY?

tions, Lemon and Gum, and interacted with a number of amazing personalities in the process,

To know all is to forgive all

including David Bowie, Daft Punk (he saw them unmasked), Jeff Koons, Ray Bradbury, Nancy Sinatra, Malcolm McDowell, Buzz Aldrin and Sonic Youth. Kevin attended the University of Colorado at Boulder where he received a BFA in Journalism and Mass Communications. In his spare time, he drives his daughters to ballet practice and also makes dark, electronic dance music under the moniker Von Black. His first full-length album will be released this year.

WHAT ADVICE WOULD YOU GIVE A YOUNG DESIGNER JUST STARTING OUT? Focus your energy and portfolio around work that is meaningful to you and/or indicative of the kind of work you want to do more of in the future. The work you do dictates the work you get, so best to try to get it right from the onset.

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2015 | PEOPLE TO WATCH FAVORITE COLOR? Greens FAVORITE TYPEFACE? Gothams FAVORITE APP?

Medium, Noisli, Monument Valley FAVORITE WEBSITES?

I spend way too much time on Pinterest and I love But Does It Float.

Fav blogs: tumblr and tomboystyle.

UX answer: the search feature on designspiration.net is really fine FAVORITE TV SHOW?

Northern Exposure, Carnivale, Pushing Daisies FAVORITE BOOKS?

Didion’s Year of Magical Thinking.

Most Tolstoy, One Hundred Years of Solitude, Proust was a Neuroscientist, Southern goodness like Mark Twain, Eudora Welty, Padgett Powell’s rowdy southern fun/trouble, the strange Southern darkness of Falkner.

The Goldfinch FAVORITE MOVIES?

MEREDITH TRUAX

JILL YOE GRAVES

Sleeper, Harvey, Paper Moon, Blue/White/Red Trilogy, Dreams FAVORITE MUSICIANS OR BANDS?

Jill was brought on as Director of Experience Design at TBWA’s New York office to aide the

I like everything from gritty gangsta rap to Bach sonatas. Lately, I’ve been enjoying Fat Possum’s re-release of old blues greats like Mose Allison, Jesse Mae Hemphill and R.L. Burnside on 45’s

build-out of the agency’s evolving digital practice. Her multi-disciplinary background and

FAVORITE FINE ARTISTS?

approach to UX, utilizing a holistic and systems view of design, has served her well as she

Through literary journeys and communion with artists connected to magical realism in my younger years, I see there is a place for fantastical thinking that unites both the real and imaginary worlds. From my adult life, I’ve always been enchanted by the work of Shadi Ghadirian and Shirin Neshat both artists in exile.

DIRECTOR OF EXPERIENCE DESIGN TBWA NEW YORK, NEW YORK NY

develops processes to help the agency respond to new cultural and market demands. Prior to TBWA, Jill co-founded Volta Collaborative, a service design consultancy devoted to social innovation which encourages different design disciplines to collaborate to impact the worlds of renewable energy, education and community development. Jill brings this same human-centered design approach to TBWA, an approach that explores behaviors, needs, wants … and is grounded in research. This process, she believes, makes for better problem-solving and creates more successful and meaningful design solutions. Apart from this work, Jill is committed to her passion project: a service for women who have experienced loss with a specific focus on widows. This helps empower women, tapping into humor, femininity, their strength and connectedness; there are longer-term plans to evolve it into larger peacekeeping efforts.

WHAT ADVICE WOULD YOU GIVE A YOUNG DESIGNER JUST STARTING OUT? Do not forget the value of putting your fingers in your ears. Critique, discussion and debate are necessary to forward growth. But sometimes to explore new ideas, brave uncharted territory and break boundaries you must silence the “noise” that could stifle this adventurous push.

HOW DOES WHERE YOU WERE BORN, GREW UP OR LIVE NOW EFFECT YOUR DESIGN SENSIBILITY OR STYLE?

I grew up with the meditative hum of cicadas in the rural south. Though an area great for fort building and bike riding by creeks, my quirky bookish ways made me an odd fit. This actually turned out to be a real positive, because from a young age I learned to be comfortable in my own skin which furthered my ability later to break convention and think differently.

16 G D U SA

TALENT YOU WISHED YOU POSSESSED?

Time travel (naturally) so I could do the work that I’m passionate about, but never miss a moment experiencing life and being with those I love.

If too big of an ask, I would settle for super breakdancing skills.

IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU BE?

Conduct a symphony orchestra … or dig deeper into neuroscience.

A MANTRA OR SAYING YOU LIVE BY? One is not born a woman, one

becomes one — Simone de Beauvoir

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2015 | PEOPLE TO WATCH FAVORITE COLOR?

Blue FAVORITE TYPEFACE?

Berthold Akzidenz Grotesk BE FAVORITE APP?

Flixster FAVORITE WEBSITES?

HBOGO.com FAVORITE TV SHOW?

House of Cards, Veep FAVORITE BOOKS?

How to Be a Graphic Designer without Losing Your Soul by Adrian Shaughnessy.

Every designer should read it.

FAVORITE MOVIES?

The Shawshank Redemption FAVORITE MUSICIANS OR BANDS?

The Roots/Wayne Shorter FAVORITE FINE ARTISTS?

Jackson Pollock GREATEST STRENGTH AS A DESIGNER?

KENNY GRAVILLIS CO-FOUNDER + CHIEF CREATIVE DIRECTOR GRAVILLIS INC., LOS ANGELES CA

I am open-minded about input from others. I believe there is a power in collaboration.

WEAKNESS?

Getting stuck on a typeface.

TALENT YOU WISHED YOU POSSESSED?

Speaking multiple languages

Kenny Gravillis was born and raised in East London. In 1987, he moved to New York City to pursue a career in graphic design. He quickly found his niche in the music industry and started

IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU BE?

out in the art department at Def Jam Records where he met his soon-to-be wife, DeAnna. He

Soccer player

designed album packages for the likes of Public Enemy, LL Cool J, and Notorious B.I.G. After five

A MANTRA OR SAYING YOU LIVE BY?

successful years, he made his move to MCA Records where he quickly became Vice President of Creative Services after relocating to Los Angeles. In 2000, Kenny and his wife/business partner launched Gravillis Inc., a boutique graphic design studio that would seek to visually communicate challenging and thought-provoking ideas for the underestimated savvy consumer.

With the state of the music industry declining in 2006, Kenny re-directed his focus towards theatrical and tv campaigns. Gravillis Inc. now predominately works on advertising campaigns for the entertainment industry. Clients include The Weinstein Company, Universal Studios, 20th Century Fox, Beats By Dre, HBO, Netflix, FX and more. Kenny makes time for his wife, two kids, and all things soccer.

WHAT ADVICE WOULD YOU GIVE A YOUNG DESIGNER JUST STARTING OUT?

Find an industry that you are passionate about and going all out for that. People will notice because desire and passion is a hot commodity. Donâ&#x20AC;&#x2122;t settle for designing restaurant menus if you want to be designing album covers.

HOW DOES WHERE YOU WERE BORN, GREW UP OR LIVE NOW EFFECT YOUR DESIGN SENSIBILITY OR STYLE?

Growing up in London and going to art school there affected my design sensibility. It is drilled into my psyche that concept is king. There are more options to find people that can execute a great idea but finding good thinkers always seems to be more of a challenge.

18 G D U SA

A good idea is worth fighting for

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2015 | PEOPLE TO WATCH HOW DOES WHERE YOU WERE BORN, GREW UP OR LIVE NOW EFFECT YOUR DESIGN SENSIBILITY OR STYLE? Your cultural and environmental surroundings can certainly influence your work, but don’t have to. If you enjoy experiencing new cultures, exploring new places and opening yourself up to expanding your mind in that way, then your work can be influenced by a world of inspiration.

Musicians refer to this concept as “fusion”, or the melding of complimentary creative influences to discover new and fresh experience for their audience.

FAVORITE COLOR?

Anything fluorescent, especially double-bumped or RGB FAVORITE TYPEFACE?

DIN, functional yet elegant FAVORITE APP?

JIM MOUSNER

Hipstamatic. Who has time for Photoshop?

PRINCIPAL AND CREATIVE DIRECTOR ORIGIN, HOUSTON TX

FAVORITE WEBSITES?

Photo blogs, I’m a visual grazer FAVORITE TV SHOW?

Anything on Nat Geo FAVORITE BOOKS?

Complex brand systems have been a playground for Jim Mousner for the past 20 years. Having

Rogue Warrior

directed design solutions and creative strategy for virtually every medium, Jim thrives on the

FAVORITE MOVIES?

adrenaline of each obstacle being more challenging than the last. As principal and creative

Any documentary, truth is stranger than fiction

director of Origin, a firm he founded in 1997, Jim believes design can be fun, but also can have life and death implications. He has directed and delivered identity for the second busiest

FAVORITE MUSICIANS OR BANDS?

pediatric hospital system in the nation, provided compassionate results to the country’s largest

Just about anything but new country or gangsta rap

death care provider and changed the way people experience God online, directing web pres-

FAVORITE FINE ARTISTS?

ence for the 3rd largest church in the US. Along the way, Jim founded a non-profit that provides

Jeffery Koontz

scholarships in support of the University of Houston, where he studied design and later taught

GREATEST STRENGTH AS A DESIGNER?

as an adjunct professor. He has also served as advisor to the University’s College of Technology, School of Art and College of Architecture. Jim has lectured on brand and design internationally, been published by Rockport and, most recently, co-authored and taught an online motion design

Letting go of my own biases when someone else has a better idea

class for the Academy of Art in San Francisco. Jim is a native Houston and, today, derives

TALENT YOU WISHED YOU POSSESSED?

inspiration exploring real playgrounds with his young daughter Minka.

Focus

WHAT ADVICE WOULD YOU GIVE A YOUNG DESIGNER JUST STARTING OUT? Always do your best. At choosing professional opportunities that are truly right for you. At the seemingly most menial design project. At cleaning the production area in the studio or group you work for. By choosing to always do your best, you will develop a mindset for excellence and discipline yourself over a period of time to be better prepared for your next big break.

IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU BE?

Barista at a Starbucks in Breckenridge A MANTRA OR SAYING YOU LIVE BY?

Honor the shoulders you stand on PHOTOGRAPHY: MINDY BLEDSOE - BLEDSKA.COM LOCATION: CADILLAC RANCH BY ANT FARM, TEXAS 2012

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PTW 2015 Master_Layout 7 1/21/15 2:27 PM Page 22

2015 | PEOPLE TO WATCH

HOW DOES WHERE YOU WERE BORN, GREW UP OR LIVE NOW EFFECT YOUR DESIGN SENSIBILITY OR STYLE?

I was born in Los Angeles and for the last 10 years have resided in New York City. It’s an interesting contrast in influences from my surf/skate childhood to the present cultural melting pot that is New York, I’d have to say it certainly affects my design sensibility, but has expanded the way I think about design.

FAVORITE COLOR?

Orange FAVORITE TYPEFACE?

Franklin Gothic FAVORITE WEBSITE?

I use Google everyday FAVORITE APP?

Huffington Post FAVORITE TV SHOW?

JONATHAN NOTARO

Perfect Strangers

EXECUTIVE DIRECTOR + PARTNER BRAND NEW SCHOOL, NEW YORK NY AND LOS ANGELES CA

Grid Systems In Graphic Design by Josef Müller-Brockmann

FAVORITE BOOKS?

FAVORITE MOVIES?

Caddyshack, Airplane, Stripes FAVORITE MUSICIANS OR BANDS?

Phoenix

For more than a decade Jonathan has remained one of the driving creative forces in design.

He is an acclaimed Creative Director and Director who draws inspiration from a broad cross-

FAVORITE FINE ARTISTS?

Ed Ruscha

section of life’s influences to create his playful, yet classical perspective. It is this journey that

GREATEST STRENGTH AS A DESIGNER?

led him to start bicoastal creative company Brand New School in 2000 with the intention of

Clarity of vision

building an avant garde atmosphere for creating compelling forms of visual communication.

WEAKNESS?

Jonathan entered design from the California Institute of the Arts (CalArts), earning a position

Aversion to compromise

as an Art Director at famed Fuel/Razorfish, before eventually striking out on his own. Since then,

TALENT YOU WISHED YOU POSSESSED?

he has emerged as an industry leader, setting trends across a range of disciplines including live-action, motion graphics, experiential installations, and web and mobile experiences.

Schedule management

Jonathan has acted as the visual architect behind advertising campaigns for major brands,

IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU BE?

including Apple, Ikea, Budweiser, HP, BBC, Jeep, Samsung, Toyota, Jack Daniels and more. He

Surf shop owner

has received recognition from the Art Directors Club, the Cannes Lions Awards, the Clios, the

A MANTRA OR SAYING YOU LIVE BY?

D&AD, the AIGA, PROMAX/ BDA, and the Type Directors Club, and is an ADC Young Gun.

Better, not more WHAT ADVICE WOULD YOU GIVE A YOUNG DESIGNER JUST STARTING OUT? When looking for a place to land, make the learning process a priority. I think this is important while you’re young, malleable, and maybe don’t have an enormous amount of laurels to rest on. I suppose this would boil down to landing at a company that has a nurturing creative atmosphere, without office politics, and with room to grow.

22 G D U SA

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2015 | PEOPLE TO WATCH HOW DOES WHERE YOU WERE BORN, GREW UP OR LIVE NOW EFFECT YOUR DESIGN SENSIBILITY OR STYLE?

I was born in NYC. Surrounded by bold contrasts, limitless combinations, and family and friends from every corner of the world. Always embracing differences in cultures and experiences, I thrive on harmonizing unlikely elements. My style is everevolving as I am in constant pursuit of diverse and divergent ideas.

FAVORITE COLOR?

Blue Topaz FAVORITE TYPEFACE?

House Industries’ Chalet FAVORITE APP?

Spotify FAVORITE WEBSITES?

magazine.good.is, brainpickings.org, psfk.com FAVORITE TV SHOW?

SHANI SANDY

Twilight Zone, the original series

CREATIVE DIRECTOR S&P CAPITAL Q, NEW YORK NY

The Power of Now

FAVORITE BOOKS? FAVORITE MOVIES?

Willy Wonka & The Chocolate Factory FAVORITE MUSICIANS OR BANDS?

As a young girl, Shani Sandy wanted to be a fine artist. She went on to pursue studies at The Museum School and Tufts University earning a BFA in Studio Art & Computer Art and a BA in Art History. It was during this time that she found promise at the intersection of art and commerce in graphic design. Her stint as a Creative Intern at Young & Rubicam fostered a passion for the design and creative discipline. Today, Shani is the Creative Director at S&P Capital IQ, a financial data and technology firm. In this role, she heads branding, graphic design, and inter-

Love music and always have a heavy rotation. The Roots are in my top 5 this week.

FAVORITE FINE ARTISTS?

Basquiat, LeRoy Clarke, Dali, Frida Kahlo, Kara Walker

action design for the business’s global marketing and communication activities. Throughout

GREATEST STRENGTH AS A DESIGNER?

her tenure, Shani has had the opportunity to transform the company’s identity. She believes

Focus

in leading by design and has developed an inhouse capability and team focused on creative

WEAKNESS?

excellence. Shani attributes her success to her ability to motivate team members to be leaders

I assume everybody is purpose driven

themselves. She embraces a design process that encourages collaboration and sparks creativity.

Shani is currently on the Board of Directors of InSource, the place for inhouse design directors and managers in pursuit of design and design management excellence. She is also currently pursuing an MBA at the Berlin School of Creative Leadership.

WHAT ADVICE WOULD YOU GIVE A YOUNG DESIGNER JUST STARTING OUT? Ultimately, you are a practitioner. Your craft should be your one number focus and you should always strive for excellence throughout your career. When you are committed, you find opportunity in the most unexpected places. Be brave and start now.

TALENT YOU WISHED YOU POSSESSED?

Singing from my soul like the incomparable Sarah Vaughn IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU BE?

Professor of Philosophy A MANTRA OR SAYING YOU LIVE BY?

Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure.

— Marianne Williamson

24 G D U SA

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2015 | PEOPLE TO WATCH FAVORITE COLOR?

White FAVORITE TYPEFACE?

Myriad and Bodoni FAVORITE APP?

Instagram FAVORITE WEBSITES?

Best Made Co., The Dieline FAVORITE TV SHOW?

I haven’t had cable for three years FAVORITE BOOKS?

I read blogs FAVORITE MOVIES?

Zoolander, The Jerk FAVORITE MUSICIANS OR BANDS?

Willie Nelson, Phish FAVORITE FINE ARTISTS?

David Hockney, Joel Monty GREATEST STRENGTH?

Passion WEAKNESS AS A DESIGNER?

Time Management TALENT YOU WISHED YOU POSSESSED?

JOSHUA LEPLEY ART + CREATIVE DESIGNER WILLIAMSPORT PA

Developing skills IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU BE?

I have no clue A MANTRA OR SAYING YOU LIVE BY?

Be optimistic

Joshua Lepley is an award-winning, multidisciplinary Art + Creative Director whose body of work encompasses branding, graphic, visual and product design. Joshua’s innate understanding of typography, color theory, conceptual development, User Interface and User Experience principles coupled with his keen eye for aesthetics, directly correlate to his ability to produce relevant design products for design labs, brands and agencies. Joshua currently freelances from his studio situated in the mountains of Pennsylvania; with plans being laid to relocate to the Greater New York City area. Never constrained by location, Joshua’s work has reached clients in all corners of the United States and has been recognized by Swiss Miss, GDUSA, Communication Arts, PSFK, Fast Co. Design, The Dieline and many others. He has collaborated with clients including Citi Group, Vogue Eyewear, Banana Republic, and Altec Lansing among a host of other noteworthy and recognizable brands.

WHAT ADVICE WOULD YOU GIVE A YOUNG DESIGNER JUST STARTING OUT?

Never give up, find your unique style and learn to use criticism as fuel for success. Also, be nice!

HOW DOES WHERE YOU WERE BORN, GREW UP OR LIVE NOW EFFECT YOUR DESIGN SENSIBILITY OR STYLE?

The world around me and the way I view it is reflected in my work. The mountains where I live have an affect, but so might the grill of a car, the layout of a road sign or roaming through an antique store. Inspiration is everywhere.

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2015 | PEOPLE TO WATCH HOW DOES WHERE YOU WERE BORN, GREW UP OR LIVE NOW EFFECT YOUR DESIGN SENSIBILITY OR STYLE?

I grew up in the suburbs of NJ and still live in the same smallish town.

This feeling of rootedness and stability also manifests itself in my work. In contrast, the endless possibilities presented by living just outside NYC means inspiration often comes from anywhere, in any number of forms.

FAVORITE COLOR?

PANTONE 485C FAVORITE TYPEFACE?

Palatino FAVORITE APP?

Spotify FAVORITE WEBSITES?

Gizmodo, Pitchfork, Jalopnik FAVORITE TV SHOW?

Lost

TIMOTHY HEYER SENIOR CREATIVE MANAGER PANTONE, CARLSTADT NJ

FAVORITE BOOKS?

The Days Are Just Packed: A Calvin and Hobbes Collection by Bill Watterson FAVORITE MOVIES?

Monty Python and the Holy Grail, The Empire Strikes Back, Fight Club

Tim Heyer is part of the small creative team at Pantone, the worldwide authority on color. He

FAVORITE MUSICIANS OR BANDS?

began his design career by not studying design, but instead studying engineering, then English

Nine Inch Nails, Queens of the Stone Age, Run The Jewels

literature and composition. He likes to think that the analytical, problem-solving skills that he learned from engineering classes, paired with the ability to formulate and communicate thoughts with clarity, helps him to find highly effective solutions for visual communication. Although it could just be that he likes pretty things and works hard to make sure they work hard. After a

FAVORITE FINE ARTISTS?

Jasper Johns, Tim Rollins and the K.O.S. (Kids Of Survival)

decade in the home furnishings industry, Tim jumped at the chance to work for Pantone. He

GREATEST STRENGTH AS A DESIGNER?

thinks that being a designer for a company whose main audience is designers is both a bit

Hopefully, I use color well

scary and just about the best job there is. It also means that he often serves as a one-man

WEAKNESS?

focus group and touchstone for voice-of-customer, making his role more valued within the

I draw like a child

organization than might be typical at other firms. He thinks that is nice. Tim has won a few

TALENT YOU WISHED YOU POSSESSED?

awards here and there but mostly values the opportunity to spend each day working with great

Play piano

products and people, then heading home for some QT with his wife and family.

IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU BE?

WHAT ADVICE WOULD YOU GIVE A YOUNG DESIGNER JUST STARTING OUT?

Sad

Don’t be afraid to take on projects that you’ve never tackled before — instead, seek them out. The biggest advances I’ve made in my career — in fact, the reason I have a career in design at all — were because I applied myself toward understanding new challenges and learning how to solve them. You’d be surprised at how many doors that can open for you, not just because of the experience and skills you gain, but also because of your open attitude.

A MANTRA OR SAYING YOU LIVE BY?

28 G D U SA

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2015 | PEOPLE TO WATCH HOW DOES WHERE YOU WERE BORN, GREW UP OR LIVE NOW EFFECT YOUR DESIGN SENSIBILITY OR STYLE?

I was born in Scranton Pennsylvania.

Between two and now, I’ve lived in Germany, South Africa, Brazil, Washington State, New York, and Utah. All these locations have influenced my design sensibilities. From the engineering and minimal brilliance of Germany, to the historic gaslight style of the pioneer days in Utah.

FAVORITE COLOR?

Red FAVORITE TYPEFACE?

One I haven’t designed yet FAVORITE APP?

Instagram, BBC News FAVORITE WEBSITES?

ESPN, Ids, mr-cup, designworklife, dictionary, CNN

KEVIN CANTRELL KEVIN CANTRELL DESIGN, SALT LAKE CITY UT ART DIRECTOR, DESIGNER, LETTERING ARTIST

FAVORITE TV SHOW?

Downton Abbey before it went downhill.

FAVORITE BOOKS?

The Book of Mormon, Lord of the Rings, Lawrence of Arabia, anything by Jane Austen

Kevin Cantrell is an art director, designer and lettering artist. He recently opened his own studio

FAVORITE MOVIES?

in Salt Lake City UT which specializes in comprehensive brand identity, brand strategy, custom

Gladiator, Lord of the Rings, And There Was Light, Les Miserables

lettering, packaging and interactive applications. He has lived in Germany, South Africa, Brazil, New York and now Salt Lake. This diverse upbringing has helped him understand brand ethnographic influences. When crafting a brand, Kevin focuses on core principles, with an emphasis

FAVORITE MUSICIANS OR BANDS?

U2 FAVORITE FINE ARTISTS?

on typography, to strategically and elegantly communicate a story that resonates with the

No one living

audience cross-culturally. Kevin earned a BFA in Graphic Design from Brigham Young Uni-

GREATEST STRENGTH?

versity. He has worked with clients such as M&RL, Neenah Paper, Fetcham Park (UK), Harvard

Attention to detail

University, Princeton University, Phillips Exeter Academy and Cottonhouse Hotel (Barcelona). His

WEAKNESS?

work has been recognized by Communication Arts Design and Typography Annuals, Graphis,

Attention to detail

Type Directors Club, Print Regional Design Annual and the One Show. Kevin was recently

TALENT YOU WISHED YOU POSSESSED?

named one of Print Magazine’s 20 under 30 New Visual Artists. In 2014, he was named an

Singing

ADC Young Gun.

IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU BE?

WHAT ADVICE WOULD YOU GIVE A YOUNG DESIGNER JUST STARTING OUT?

Fantasy writer

If you want to excel in design, a 9-5 day isn’t going to cut it. Find an area in design that you are passionate about and work on it in your spare time; if you would do if no one paid you, that’s a great place to start.

A MANTRA OR SAYING YOU LIVE BY?

30 G D U SA

Let your light so shine before men

PTW 2015 Master_Layout 7 1/21/15 2:32 PM Page 31

2015 | PEOPLE TO WATCH FAVORITE COLOR?

White FAVORITE TYPEFACE?

Publico by Commercial Type FAVORITE APP?

SnoopWalk FAVORITE WEBSITES?

Wikipedia FAVORITE TV SHOW?

I don’t watch television FAVORITE BOOKS?

Il Forchette by Bruno Munari FAVORITE MOVIES?

ET FAVORITE MUSICIANS OR BANDS?

Smokey and Miho FAVORITE FINE ARTISTS?

Kaws GREATEST STRENGTH AS A DESIGNER?

Being able to say “no” WEAKNESS?

Extremely impatient

RINAT ARUH CO-FOUNDER ARULIDEN, NEW YORK NY

TALENT YOU WISHED YOU POSSESSED?

Patience IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU BE?

Professional House Flipper

PICTURED ABOVE : Rinat Aruh (L) and aruliden co-founder Johan Liden (R)

A MANTRA OR SAYING YOU LIVE BY?

Producting

Rinat Aruh is the co-founder of aruliden, a progressive brand strategy and design agency that bridges the gap between marketing and design through their process of producting. She is also the co-founder of tools-at-schools, a non-profit design thinking workshop dedicated to working with high school students in understanding and applying design thinking as a tool for problem solving. Rinat brings her non-traditional approach to design and marketing to a variety of companies. Through her work with brands such as MINI, Lacoste, Kiehl’s, Motorola and PUMA the agency has won numerous awards and contributed to successful product launches and brand experiences.

WHAT ADVICE WOULD YOU GIVE A YOUNG DESIGNER JUST STARTING OUT?

Take risks. Take on projects where you truly believe and like the people behind them, a great idea is not enough. Be careful of how much work you do in exchange for royalty or equity. Surround yourself with really, really talented people.

HOW DOES WHERE YOU WERE BORN, GREW UP OR LIVE NOW EFFECT YOUR DESIGN SENSIBILITY OR STYLE?

I was born in Tel Aviv, Israel to parents from Istanbul and raised in Houston. The combination of cultures has definitely affected my design sensibility and allowed me to thrive in chaotic environments.

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PTW 2015 Master_Layout 7 1/21/15 2:32 PM Page 32

2015 | PEOPLE TO WATCH HOW DOES WHERE YOU WERE BORN, GREW UP OR LIVE NOW EFFECT YOUR DESIGN SENSIBILITY OR STYLE?

Born in New York City. Raised in New Jersey. Matured in California.

Growing roots in Brooklyn. Location certainly affects anyone’s design point of view. But I’d suggest that it has more influence on LIFEstyle than style. Design is a frame of thinking — not a style or trend.

The most impact New York has had on me is that of unrelenting motivation. There’s nothing like driving around LA during magic hour, but nothing can compare to the speed and opportunity found in a single day in New York.

FAVORITE COLOR?

Blue FAVORITE TYPEFACE?

Franklin Gothic

DAVID SCHWARZ

FAVORITE APP?

CREATIVE PARTNER HUSH, BROOKLYN NY

FAVORITE WEBSITES?

Instagram Artsy, Architizer, Hawlin, Co. Design, Colossal, CreativeApplications, Nowness FAVORITE TV SHOW?

David Schwarz is an award-winning creative leader and founding partner of HUSH, a design

The Wire

agency. He’s spent over a decade spent working with brands to design valuable experiences

FAVORITE BOOKS?

using content, interactivity, architecture and technology. After graduating from Art Center

Einstein’s Dreams

College of Design, he worked for notable creative studios, interactive agencies and design firms

FAVORITE MOVIES?

luxury, beauty, technology and entertainment categories, most notably: Nike, Sonos, Estee

Zoolander, 2001, Eternal Sunshine, Medium Cool, The Royal Tenenbaums

Lauder, Google, Ted Baker, Esquire, among others. Schwarz has been featured in publications

FAVORITE MUSICIANS OR BANDS?

like Creativity, AdWeek, Fast Company, Inc. Magazine, FWA, The Hub and IdN. He’s spoken at

Steely Dan

conferences for AdWeek, AIGA, SEGD, FITC, SXSW, Styleframes, Seattle Interactive Conference,

FAVORITE FINE ARTISTS?

on both coasts. Since founding HUSH, he has developed numerous projects across the sport,

Event Design Summit, Thinking Creatively, Columbia School of Architecture, The One Show, Digital Dumbo, as well as judged numerous competitions.

WHAT ADVICE WOULD YOU GIVE A YOUNG DESIGNER JUST STARTING OUT?

Exposure. Pure talent can’t buy life experience. The best designers I’ve ever seen have pure talent, yes, but have constantly tried new things, switched gears, changed mediums, locations, styles, technologies. Conventional thinking is: refine your portfolio, focus on a practice, get in somewhere good, and hone your craft. It’s a very Adam Smith-ian way of thinking. Or Henry Ford-ian. Or, maybe Jiro Ono-ian. In any case, I’m more interested in broad thinkers, so the more exposure you can get the earlier on in your career, the faster you’ll find your true calling.

Sol Lewitt GREATEST STRENGTH?

Motivation WEAKNESS AS A DESIGNER?

Focus TALENT YOU WISHED YOU POSSESSED?

Name recognition IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU BE?

Psychiatrist A MANTRA OR SAYING YOU LIVE BY?

Do it once, do it right

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PTW 2015 Master_Layout 7 1/21/15 2:33 PM Page 35

2015 | PEOPLE TO WATCH FAVORITE COLOR?

Pantone 485 Red because it radiates such energy FAVORITE TYPEFACE?

Typefaces that have full families FAVORITE APP?

“Words with Friends” keeps me connected with friends around the globe (and calm when I have to wait in line) FAVORITE WEBSITES?

Lynda.com to keep up-to-date on new applications and Google for search FAVORITE TV SHOW?

CBS Sunday Morning, consistently great stories since 1979 FAVORITE BOOKS?

The Diving Bell and the Butterfly: A Memoir of Life in Death and Modoc: The True Story of the Elephant That Ever Lived FAVORITE MOVIES?

Harold and Maude, Casablanca and Out of Africa

ELIZABETH P. BALL PRESIDENT/CREATIVE DIRECTOR TFI ENVISION, INC., NORWALK CT

FAVORITE MUSICIANS OR BANDS?

One Republic to Luciano Pavarotti and everything in between FAVORITE FINE ARTISTS?

Richard Serra (minimalist sculptor), George Arluk (Inuit sculptor), Betty Ball (painter, print maker)

Elizabeth P. Ball (Liz) joined the TFI Envision team in 1983 and has helped to grow the business into a multi-disciplinary design and marketing firm for leading brands such as Dove, Vaseline, Unilever, Energizer, All, American Express, SMP, Honeywell and Xerox. She is an award-winning designer and entrepreneur with experience in multiple categories including branding, digital, corporate communications, direct marketing, promotion and packaging. As President/Creative Director, she leads cross-functional teams to create designs that are grounded in insights and support the marketing strategies and positioning of brands/products/ services. Liz has a passion for giving back, serving on the Board of Keystone House; Partners Council of Angel Flight NE; Visual Communications Advisory Board at Norwalk Community College; Communications Advisor for Living with Elephants Foundation, based in Botswana; and Collection Advisor for the Fowler Collection at the deYoung Museum. Liz and her dog Honey are a certified animal assisted therapy team, visiting patients in a local hospital. Liz is also Director of the Pierce Ball Gallery, the exclusive gallery for paintings by 2 African elephants that live in the Okavango Delta. She was instrumental in getting the elephants to start painting during a visit out in the bush with them.

GREATEST STRENGTH AS A DESIGNER?

WHAT ADVICE WOULD YOU GIVE A YOUNG DESIGNER JUST STARTING OUT? Come in with an open mind, ready to learn. Ask questions. Listen carefully. Take notes and briefly restate what you believe the project is with whomever you are working with to ensure that you are both in agreement before getting started. Talk face-to-face whenever possible.

It’s often more rewarding to climb over the fence than to go through the gate

The ability to ‘hit the nail on the head’ in the first phase of a design project WEAKNESS?

Chocolate TALENT YOU WISHED YOU POSSESSED?

The ability to speak many different languages IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU BE?

A pilot, dog trainer, elephant caretaker or full time philanthropist A MANTRA OR SAYING YOU LIVE BY?

HOW DOES WHERE YOU WERE BORN, GREW UP OR LIVE NOW EFFECT YOUR DESIGN SENSIBILITY OR STYLE? I was born and raised in Stamford CT just outside of NYC. I am surrounded by both amazing wealth and abject poverty, and everything in between. It helps to keep me grounded and aware that you always have to remember who/what you are designing for.

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PTW 2015 Master_Layout 7 1/21/15 2:33 PM Page 36

2015 | PEOPLE TO WATCH FAVORITE COLOR?

Black FAVORITE TYPEFACE?

Right now, Stymie. Black and all caps FAVORITE APP?

Weather Channel on my iPhone FAVORITE WEBSITES?

I do not have a favorite, but I am on AIGA.org every day FAVORITE TV SHOW?

Breaking Bad FAVORITE BOOKS?

The Laws of Simplicity, The Voice of Knowledge, The Four Agreements, The Tipping Point.

FAVORITE MOVIES?

Caddyshack, The Blues Brothers, Fast Times at Ridgemont High, Iron Man FAVORITE MUSICIANS OR BANDS?

Right now, Foo Fighters and Red Hot Chili Peppers. All time, Led Zeppelin

BOB CALVANO

FAVORITE FINE ARTISTS?

VICE PRESIDENT, DESIGN A+E NETWORKS, NEW YORK NY

GREATEST STRENGTH AS A DESIGNER?

Dali, Picasso, Matisse

Simplification WEAKNESS?

Perfectionism

Bob Calvano leads visual and user experience design for A+E’s portfolio of properties including A&E, Lifetime, HISTORY, LMN, FYI, and HISTORY 2. Bob’s focus is on the digital media side of the business, which includes executions on desktop, tablet, smartphone and emerging platforms such as Apple TV, Roku, Xbox, Amazon Fire TV, and whatever comes next. Before joining A+E, Bob was Director of Merck’s Global Creative Studios, a full service inhouse agency, and provided creative leadership and business solutions across various mediums on a global scale.

TALENT YOU WISHED YOU POSSESSED?

The ability to communicate telepathically with design legends and summon them from great distances

He also held positions such as Interaction Design Director at R/GA, and UX Design Director at

IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU BE?

Oxygen Media. In these roles, he fine-tuned his talent for creating engaging brand experiences,

A rock star

as well as intuitive and elegant interfaces. Bob also currently holds a position on AIGA’s National

A MANTRA OR SAYING YOU LIVE BY?

Board of Directors and plays a crucial role in determining the mission of AIGA. He has won numerous awards for his work, has been recognized in both national and international design competitions, and has been published in Ad Age, GDUSA and HOW. WHAT ADVICE WOULD YOU GIVE A YOUNG DESIGNER JUST STARTING OUT?

The best opportunities are often hidden in the shittiest requests. Follow your passion, don’t do it for the money, trust your gut, get a mentor, lose any stories you have in your head about what you can’t do, build relationships, and gain trust. After that, the world is your oyster.

HOW DOES WHERE YOU WERE BORN, GREW UP OR LIVE NOW EFFECT YOUR DESIGN SENSIBILITY OR STYLE?

I was born and raised in the suburbs of New Jersey, and currently live in historical Morristown. I’ve always lived very close to New York City and have worked (and played) there for the majority of my career — which has completely jaded me. But I f-ing love it.

36 G D U SA

Tell me the why, not the what

PTW 2015 Master_Layout 7 1/21/15 2:33 PM Page 37

2015 | PEOPLE TO WATCH HOW DOES WHERE YOU WERE BORN, GREW UP OR LIVE NOW EFFECT YOUR DESIGN SENSIBILITY OR STYLE?

I grew up in Chicago and came to L.A. in 1996. Growing up in the Midwest gave me a strong work ethic which has helped me immensely here on the West Coast. Living in L.A. has sharpened my design sensibility and allowed me to be as creative as I want to be. L.A. is all about fresh and new, so I don't hold myself back on ideas.

FAVORITE COLOR?

Red: the color of action, passion and energy FAVORITE TYPEFACE?

Helvetica Neue — there's a reason it’s a classic FAVORITE APP?

Skype — its how I connect with my off-site team

HILARY LENTINI

FAVORITE WEBSITES?

PRINCIPAL + CREATIVE DIRECTOR LENTINI DESIGN & MARKETING, LOS ANGELES CA

FAVORITE TV SHOW?

CNN.com (I’m a news junkie) The Profit FAVORITE BOOKS?

Lately I’m into magazines: Vanity Fair, Wired, National Geographic

Drawing on over 20 years of experience in the advertising and creative services industries,

FAVORITE MOVIES?

Hilary Lentini possesses both a creative flair and solid business acumen. She enjoys the challenge

Star Wars — and it started an entire genre of Hero Journey movies.

of creating unique solutions for her clients’ design needs, always resulting in original and compelling campaigns and projects that drive their objectives. Her firm operates as a virtual

FAVORITE MUSICIANS OR BANDS?

marketing department for non-profit, government agency, and public sector clients across the

To design to: Cold Play, One Republic; for programming: absolute quiet.

country. From branding to web design and development to social media and print campaigns,

FAVORITE FINE ARTISTS?

Hilary values communication and collaboration — knowing these are the keys to her clients’ marketing successes. This desire to merge the strategic with the creative has allowed Hilary and her team the opportunity to create award-winning work for a wide range of clients, including the Los Angeles Unified School District, Sandra Lee Semi-Homemade, University of Califor-

Monet, Manet, Picasso, Pollock, Rothko, Johns GREATEST STRENGTH AS A DESIGNER?

County Chapter, to name a few. Hilary is an active member of the National Association of Women

The ability to dispassionately critique my own work as if it's someone else’s. A blessing and a curse!

Business Owners Los Angeles Chapter (NAWBO-LA), the National Association of Professional

WEAKNESS?

Women (NAPW), and the Los Angeles Area Chamber of Commerce.

Same

WHAT ADVICE WOULD YOU GIVE A YOUNG DESIGNER JUST STARTING OUT?

TALENT YOU WISHED YOU POSSESSED?

nia, Irvine, Angel City Press, California Construction Expo, Alzheimer’s Association Orange

Never underestimate the importance of your ability to adapt. Adaptability has been vital for me in building long-time partnerships with clients and expanding Lentini Design’s core competencies.

When I began my career, computers weren’t event around; now we design and build more websites than anything, many of which I program.

The ability not to sleep IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU BE?

Painter or architect A MANTRA OR SAYING YOU LIVE BY?

Life’s Too Short

G D U SA 37

PTW 2015 Master_Layout 7 1/21/15 2:34 PM Page 38

2015 | PEOPLE TO WATCH FAVORITE COLOR?

Gray, Yellow FAVORITE TYPEFACE?

Imago, Knockout FAVORITE APP?

Instagram, Headspace FAVORITE WEBSITES?

NotCot.org, TheCoolHunter.net, Gilt.com, Jetsetter.com FAVORITE TV SHOW?

Mad Men, Lost FAVORITE BOOKS?

The Girl with the Dragon Tattoo Series, The Paris Wife, The Omnivore’s Dilemma, and The Power of the Dog FAVORITE MOVIES?

Amélie, Kill Bill series or anything Quentin Tarantino, 500 Days of Summer, Drive FAVORITE MUSICIANS OR BANDS?

Paul Simon, Lady Gaga, Ellie Goulding, Jay-Z, Bob Dylan FAVORITE FINE ARTISTS?

AMBER PODRATZ SENIOR CREATIVE STRATEGIST KAISER PERMANENTE, BURBANK CA

Byoungho Kim GREATEST STRENGTH AS A DESIGNER?

My tasteful and discerning eye WEAKNESS?

Website design

Amber Podratz is the Senior Creative Strategist at Kaiser Permanente. Working inhouse for the member marketing communications team, Amber consults with and acts as a sounding board for external agencies during the creative process in order to ensure that the overall strategic, creative, and branding goals are met. This is especially crucial in this time of healthcare — moving from a business-to-business model to a consumer model. Since graduating with honors from Art Center College of Design, Amber has been working for the last ten years as a designer and has had the honor of working with top firms including Robert Louey Design, Douglas Joseph Partners, and SamataMason. During this time, she has designed collateral for clients such as Park Hyatt, Four Seasons, Fashion Institute of Design & Merchandising, and various healthcare organizations. She has received recognition from GDUSA, Hermes Awards, and has been published in Logo Lounge.

WHAT ADVICE WOULD YOU GIVE A YOUNG DESIGNER JUST STARTING OUT?

Choose your battles, take on work you are passionate about, and most of all work with good people.

HOW DOES WHERE YOU WERE BORN, GREW UP OR LIVE NOW EFFECT YOUR DESIGN SENSIBILITY OR STYLE?

I grew up in the mountains of Santa Cruz in Northern California, in a 90-acre redwood forest. I see this in my design through my use of nature-based metaphors.

38 G D U SA

TALENT YOU WISHED YOU POSSESSED?

The control and grace of a ballet dancer IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU BE?

Psychologist or Fashion Designer A MANTRA OR SAYING YOU LIVE BY?

The Shaker Rule of Thumb for Creating which states: “If it is not useful or necessary, free yourself from imagining that you need to make it. If it is useful and necessary, free yourself from imagining that you need to enhance it by adding what is not an integral part of its usefulness or necessity. And finally: If it is both useful and necessary and you can recognize and eliminate what is not essential, then go ahead and make it as beautifully as you can.”

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2015 | PEOPLE TO WATCH HOW DOES WHERE YOU WERE BORN, GREW UP OR LIVE NOW EFFECT YOUR DESIGN SENSIBILITY OR STYLE?

Since birth, I’ve been curiously creative. Unfortunately, Houston isn’t generally known for its creative culture. It is and has been home to major corporations that have subconsciously helped form my analytical business mind. That blend of right- and left-brain thinking is both atypical and extremely valuable (to some).

FAVORITE COLOR?

Orange FAVORITE TYPEFACE?

DIN Next FAVORITE APP?

Jackpot Party Casino FAVORITE WEBSITES?

Pinterest, Sephora, HauteLook FAVORITE TV SHOW?

The Goldbergs, The League FAVORITE BOOKS?

Harry Potter FAVORITE MOVIES?

The Hangover, National Lampoon’s Christmas Vacation FAVORITE MUSICIANS OR BANDS?

Beyoncé (throw your H’s up) FAVORITE FINE ARTISTS?

Erik Almas, Annie Ralli, Guido Daniele

SUZY SIMMONS

GREATEST STRENGTH AS A DESIGNER?

PRINCIPLE & HEAD OF CREATIVE, TEST MONKI, THE WOODLANDS TX

Visualizing the big picture WEAKNESS?

Suzy Simmons founded Test Monki in 2009 after more than a decade of managing creative

Hand sketching

services on the client side for large companies like Hewlett-Packard. That experience blossomed

TALENT YOU WISHED YOU POSSESSED?

her addiction to all aspects of the brand experience — what it entails, how to use design to make it better, how research and strategy drive results, etc. Recognizing the need for a brand

Flying, photography

consultancy with a focus on strategic design in Houston led her and her partner to put things

IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU BE?

in motion during the economic trials and tribulations of 2008. Test Monki has taken off and

Martha Stewart-esque type figure

the team now works with a wide variety of businesses from Fortune 500s with global reach, such as Eaton Corporation and Halliburton, to micro-sized businesses. The range of work Test

A MANTRA OR SAYING YOU LIVE BY?

Monki is asked to do keeps the whole team energized and always on their toes, designing in-

What’s Next

ternal and external brand experiences day in and day out.

WHAT ADVICE WOULD YOU GIVE A YOUNG DESIGNER JUST STARTING OUT?

Never stop learning or trying new things, especially when it comes to technology. You’ll always be able to find design inspiration and styles you want to emulate, but keeping on top of how to achieve the desired style efficiently is what can take you to the next level and save you blood, sweat, tears, and psychosis.

40 G D U SA

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PTW 2015 Master_Layout 7 1/21/15 2:35 PM Page 42

2015 | PEOPLE TO WATCH WHAT ADVICE WOULD YOU GIVE A YOUNG DESIGNER JUST STARTING OUT?

1. Turn off your phone.

2. Being a design nerd is awesome, but in order to reach non-designers you have to have a working understanding of the world beyond design. The more outside interests you cultivate, the better your work will be.

HOW DOES WHERE YOU WERE BORN, GREW UP OR LIVE NOW EFFECT YOUR DESIGN SENSIBILITY OR STYLE? Franklyn was born and raised in Brooklyn. Like the city, we have the mindset of an independent on the verge of selling out.

FAVORITE COLOR?

Green FAVORITE TYPEFACE?

Calibre FAVORITE APP?

Fiknd iPhone

MICHAEL FREIMUTH PARTNER, CREATIVE DIRECTOR FRANKLYN, BROOKLYN NY Franklyn is a Brooklyn-based creative studio providing beautiful means to business objectives.

FAVORITE TV SHOW?

Pee Wee’s Playhouse FAVORITE BOOKS?

Designing Design FAVORITE MOVIES?

The Muppets Take Manhattan FAVORITE MUSICIANS OR BANDS?

Bringing a boutique approach to innovative global brands and startups alike, the team is

Cocaine 80s

devoted to providing clients with exceptional creative work and keeping them happy along

FAVORITE FINE ARTISTS?

the way. To that end, says Michael Freimuth, “we strive to think before we act, respond rather

Michael Gaughan

than react and stay trill.” Franklyn was founded in 2012 by Michael and partner Patrick

GREATEST STRENGTH AS A DESIGNER?

Richardson. Michael is a graduate of the Rhode Island School of Design, and an award-winning creative director whose work has been recognized by myriad industry organizations. Prior to

Self-awareness WEAKNESS?

Franklyn, he worked with Stefan Sagmeister in his New York studio. He is an active member

Self-awareness

of the international design community — serving as a speaker, juror and writer for industry forums. He also regularly warps young minds at the School of Visual Arts and the Maryland

TALENT YOU WISHED YOU POSSESSED?

Institute College of Art. Michael describes his partner, Patrick, who has led multidisciplinary

Musicianship

creative projects for Smart Design, Arnell Group and Tender Creative, as a strategic mind

IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU BE?

with a knack for bringing order to chaos.

PICTURED ABOVE : Michael Freimuth, Partner and Creative Director (L)

and Patrick Richardson, Partner and Executive Director (R)

42 G D U SA

Gardner A MANTRA OR SAYING YOU LIVE BY?

All Green Everything

Project3:Layout 3

7/10/14

1:13 PM

Page 1

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2015 | PEOPLE TO WATCH HOW DOES WHERE YOU WERE BORN, GREW UP OR LIVE NOW EFFECT YOUR DESIGN SENSIBILITY OR STYLE? I grew up in Wisconsin and live in Southern California. The people are polar opposites from first glance, but you can find common ground.

Considering all types of consumers and finding common ground is one of the most important parts of my job.

FAVORITE COLOR?

Yellow FAVORITE TYPEFACE?

Helvetica FAVORITE APP?

Catch, Shopbop FAVORITE WEBSITES?

Designspiration FAVORITE TV SHOW?

Homeland FAVORITE BOOKS?

BECKY NELSON PARTNER BEX BRANDS, SAN DIEGO CA

Hunger Games FAVORITE MOVIES?

The Graduate, anything by Wes Anderson FAVORITE MUSICIANS OR BANDS?

Michael Kiwanuka FAVORITE FINE ARTISTS?

Becky Nelson writes: “I’ve been at this for over 20 years and, to this day, I can’t imagine doing

Andy Warhol

anything else. Sure, there are parts of my job I’m not super crazy about, but finding ways to

GREATEST STRENGTH AS A DESIGNER?

connect with a consumer and cultivate a brand is continually fascinating for me. I initially began my career in advertising, since my conceptual skills were far better that my design skills,

Conceptual WEAKNESS?

but slowly gravitated toward branding as advertising channels became more diverse and I

Laziness

found more interest in developing a focus for brands at the start. At Bex Brands, we don’t

TALENT YOU WISHED YOU POSSESSED?

believe in ‘it’s just business’ values. We’ve spent time cultivating relationships with our clients and treat them no differently than we treat our friends. We speak honestly and freely with our clients because we truly want to help them succeed. We’ve been really lucky over the past few years finding clients that respect this approach to business find it refreshing and more fun.

More detail oriented; thank goodness my husband/biz partner Jeremy makes up for that weakness

We’ve tried from time-to-time to take a more business-like approach by rehearsing presentations

A MANTRA OR SAYING YOU LIVE BY?

and developing a more formal style, but in all honesty, we’ve found our best successes while

People are people

being as true and natural to our essence as possible.”

WHAT ADVICE WOULD YOU GIVE A YOUNG DESIGNER JUST STARTING OUT? Remember part of your job is a study in human behavior. Always consider the reaction of the consumer to your design and strive to create a specific, desired reaction.

44 G D U SA

EVERY TIME WE PLACE TALENT IT’S LIKE PLANTING A SEED. Then we carefully nurture them along the way, providing the resources they need to blossom.

We help to plant their roots at leading companies, to begin or continue prolific careers in the fields of digital, print and marketing.

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PTW 2015 Master_Layout 7 1/22/15 10:20 AM Page 46

2015 | PEOPLE TO WATCH MIMI HADDON

HOW DOES WHERE YOU WERE BORN, GREW UP OR LIVE NOW EFFECT YOUR DESIGN SENSIBILITY OR STYLE? I was born and raised in Philadelphia.

My east coast sensibility and work ethic has always stayed with me.

When I moved to Southern California after college, it was like going from black & white to technicolor — surrounded by sandy beaches, sunny skies and stunning sunsets.

Later, moving to Paris opened me up once again to a new culture, art and architecture that informs my design aesthetic.

FAVORITE COLOR? Fire engine red FAVORITE TYPEFACE?

Whatever is on my favorite candy packaging, Toblerone FAVORITE APP? Pandora, Maps (how did I ever manage without this one?!!)

FAVORITE WEBSITES?

BARBARA KOSOFF CREATIVE DIRECTOR BARBARA KOSOFF DESIGN + ILLUSTRATION SANTA MONICA CA

BabelFish (works well when I’m trying to parle Français), Pinterest, Dictionary.com (works well when I’m trying to speak English) FAVORITE TV SHOW?

Modern Family, Real Time with Bill Maher, Shark Tank

Barbara Kosoff lives and works in Santa Monica, California specializing in communication,

FAVORITE BOOKS?

featured in the Huffington Post, Los Angeles Times, Scientific American Mind Magazine and,

Outliers by Malcolm Gladwell, A New Earth by Eckhart Tolie, anything by David Sedaris

most recently, on the cover of GDUSA September/October issue, where she was a winner of

FAVORITE MOVIES?

the Neenah digital cover competition. She began her career in Los Angeles as an art director for

The Wizard of Oz, Breaking Away, Annie Hall, I’m a sucker for The Sound of Music

branding and collateral as well as mixed-media illustration. Her whimsical work has been

RPA, Ogilvy, Saatchi and Deutsch among others. Curious by nature and ready for adventure, Barbara moved to Paris and freelanced while soaking up French culture. In addition to working on projects for Galeries Lafayette, Oscar de la Renta, Disneyland/Paris and Euro RSCG, she spent

FAVORITE MUSICIANS OR BANDS?

Français, and became BFFs with the local stinky cheese seller. Back to Los Angeles, she worked

Mayor Hawthorne, Amy Winehouse, Zee Avi, Gotan Project or anything I can play my guitar or tango to

for Disney, Warner Bros., Fox and DIRECTV and the agency world designing brochures and

FAVORITE FINE ARTISTS?

hours in the cafés discussing la raison d’être with the ghost of Magritte, absorbed la langue

campaigns for Honda, Toyota, Mitsubishi and Mercedes-Benz. Barbara exhibits her work at galleries throughout Southern California and recently had her first solo show. She has taught at Woodbury University, Otis College of Art and Design and is a frequent reviewer for AIGA student portfolio day. When not doing yoga on the Santa Monica bluffs, Barbara can be found tangoing on the banks of the Seine.

WHAT ADVICE WOULD YOU GIVE A YOUNG DESIGNER JUST STARTING OUT? Follow your heart, pursue your dreams, never give up, work your ass off, always give 150%, and have fun!

René Magritte, Alexander Calder, Maira Kalman, Henri Matisse, Andy Goldsworthy, Louise Bourgeois, Man Ray GREATEST STRENGTH AS A DESIGNER?

Having a creative vision WEAKNESS? Having a creative vision TALENT YOU WISHED YOU POSSESSED?

Play guitar like Jimmy Page IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU BE? Rock Star A MANTRA OR SAYING YOU LIVE BY? Live, love, laugh, learn every day 46 G D U SA

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2015 | PEOPLE TO WATCH FAVORITE COLOR?

Blue generally, cyan specifically FAVORITE TYPEFACE?

Cooper Black FAVORITE APP?

Instagram, Pocket FAVORITE WEBSITES?

NASA’s Astronomy Picture of the Day, Colossal FAVORITE TV SHOW?

House of Cards (new version) FAVORITE BOOKS?

Born to Run by Christopher McDougall FAVORITE MOVIES?

Inception, The Secret Life of Walter Mitty FAVORITE MUSICIANS OR BANDS?

Bloc Party, Frightened Rabbit, The National FAVORITE FINE ARTISTS?

Picasso GREATEST STRENGTH AS A DESIGNER?

MATTHEW MUNOZ

Openness

PARTNER & CHIEF DESIGN OFFICER NEW KIND, RALEIGH NC

Occasionally relying on assumptions

WEAKNESS? TALENT YOU WISHED YOU POSSESSED?

Being able to instantly shift someone’s perspective

Matthew Muñoz is Chief Design Officer and Partner at New Kind, a 12-person company whose purpose is to bring people together to share in the adventure of creating the future. Matthew uses

IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU BE?

design methods to facilitate collaborative experiences, shape organizational culture, craft stories

Pixar Animator

that excite and inform, and ultimately help New Kind’s clients realize the future they’re here

A MANTRA OR SAYING YOU LIVE BY?

to create. In 2014, he co-founded the Hopscotch Design Festival, a 2-day gathering place to discover the people designing the future. He’s a nationally award-winning designer, and in

Form with intent. (Which is also the way I see design.)

2013 was honored as a Triangle Business Journal “40 Under 40 Leadership Award” winner.

His work has been recognized by AIGA chapters, The Webby Awards, the Type Directors Club, Ad Club, HOW Magazine, and Communication Arts.

WHAT ADVICE WOULD YOU GIVE A YOUNG DESIGNER JUST STARTING OUT?

Cultivate your craft — in whatever form that takes — while keeping an eye on the larger world you’re working in. This dual focus can help you find new ways to apply your craft, increase your relevance and employability, and make an even broader impact.

HOW DOES WHERE YOU WERE BORN, GREW UP OR LIVE NOW EFFECT YOUR DESIGN SENSIBILITY OR STYLE?

Mid-Western rootedness and Southern thoughtfulness definitely makes me optimistic about what’s possible for the future while taking intentional, practical actions to get there. Living in Raleigh NC provides the opportunity to easily travel, while being surrounded by an increasing diversity of people, companies, and ideas.

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2015 | PEOPLE TO WATCH HOW DOES WHERE YOU WERE BORN, GREW UP OR LIVE NOW EFFECT YOUR DESIGN SENSIBILITY OR STYLE?

I grew up in rural NJ with 2 younger brothers. We rode bikes, built skate ramps, climbed trees and didn't have cable tv or the internet. It was a “small” world. I loved traveling to big cities, foreign lands, trying new things and meeting new people. I was open to experiencing new things in new ways and today if I'm stuck on a design problem, I go somewhere. Sometimes, it's a walk around the block, and sometimes it's an adventure to an unknown destination.

FAVORITE COLOR?

Pink, I wear it everyday FAVORITE TYPEFACE?

DIN FAVORITE APP?

EWG Food Scores

JIM READ CREATIVE DIRECTOR PEARL, FAIRFIELD NJ

FAVORITE WEBSITES?

Kenrockwell.com, veer.com, darkrye.com FAVORITE TV SHOW?

Mad Men FAVORITE BOOKS?

As the Creative Director for Pearl, a creative agency that applies the latest technology to design and build experiences for brands, Jim Read leads and manages the creative direction and manages client projects from concept through completion while supervising and inspiring the creative team. He has led projects this past year including the Chelsea Market Digital Feed, the Jet Blue Vacation Migration interactive experience, and the Texas on Tour interactive experience marketing campaign. Over the span of his career, Jim has worked for a range of media from

Hero Food, Positive Discipline.

I read the forward to Guns Germs & Steel and can't wait to dig in — it’s next on the list.

FAVORITE MOVIES?

Being There, District 9, Pootie Tang FAVORITE MUSICIANS OR BANDS?

digital, experiential through video and print. He began his career working for Hollywood-based

The Cure, Rufus Wainright, Dawn of Midi

trailer houses where he learned the craft of film and entertainment marketing. In addition to

FAVORITE FINE ARTISTS?

running hands-on creative, he also built teams and infrastructure, supporting design needs

Egon Schiele, James Turrell

at Ignition Creative and entertainment giant, Trailer Park. On the tv side, he was the creative

GREATEST STRENGTH AS A DESIGNER?

director for several awards shows and live music events including Cirque du Soleil’s Viva Elvis.

For Nashville’s Country Music Television, he served as Art Director. In 2008, he came to New York

A tireless iterative process, always wanting to improve on a solution

City to work for studios and networks including AMC, Revolt, HBO, and Showtime, among others.

WEAKNESS?

He joined digital agency, Definition 6 in 2010 to build and grow their motion design division

Same

and in 2012 he was tapped to help promote and handle multi-camera directing of celebrity

TALENT YOU WISHED YOU POSSESSED?

chefs for the award-winning food app, Panna. Outside of work, Jim is a Cat 3 competitive cyclist. He holds a BFA in Graphic Design from Art Center College of Design.

WHAT ADVICE WOULD YOU GIVE A YOUNG DESIGNER JUST STARTING OUT? Do things “The Hard Way.” It’s too easy to get distracted by fancy new machines, the latest software with features that “automatically” do things, but more often than not, these short cuts don't work.

With a solid foundation of the basics, you will be far better prepared. Sketch, master perspective, take photos with a film camera, paint and observe the world. It’s not a sexy answer, but hard work on craft pays dividends.

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Sewing IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU BE?

A cook A MANTRA OR SAYING YOU LIVE BY?

Everything is better with hot sauce

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2015 | PEOPLE TO WATCH HOW DOES WHERE YOU WERE BORN, GREW UP OR LIVE NOW EFFECT YOUR DESIGN SENSIBILITY OR STYLE?

I was born in Mexico City, raised in Venezuela and recently moved from Kansas to Florida. I’m a military spouse, so we relocate frequently.

Each move provides an opportunity to enhance my design philosophy.

Exposure to each new culture broadens my ability to create designs effective for new markets.

FAVORITE COLOR?

Shocking Pink FAVORITE TYPEFACE?

Mrs. Eaves and Verb FAVORITE APP?

Adobe Color CC FAVORITE WEBSITES?

99u.com, ted.com, gdusa.com, print.com, inc.com FAVORITE TV SHOW?

NICTE CUEVAS

Brooklyn Nine-Nine

PRINCIPLE, NICTE CREATIVE DESIGN, LLC PANAMA CITY, FLORIDA

Building Better Brands, ROY G. BIV, Thinking with Type

FAVORITE BOOKS?

FAVORITE MOVIES?

Pirates of the Caribbean, Life of Pi, Amélie

Nicte Cuevas is the Principle at Nicte Creative Design, LLC, a design firm committed to helping

FAVORITE MUSICIANS OR BANDS?

companies succeed and grow by providing conceptual design that’s acutely in tune with their

Hillsong United, Bob Marley, Creedence

mission. Her specialty is navigating the widespread diversity in gender, age, literacy, heritage and linguistics found in the market today to maximize her clients’ message and reach. Nicte nurtures her creative process by continually finding new and varied sources of inspiration and education — observing all around her, exposing herself to art, being in nature, taking photos, reading voraciously, even doodling in the sand. Being a military spouse further supports her value system: to go about everything with the intention of being a catalyst for good and making the best of every moment. That infuses her work, reflecting in the personalized attention she gives to each client while delivering high-value results. Multiple national/international awards have recognized her excellence in communication design and marketing, including Platinum and Gold MarComs and several from GDUSA. Nicte holds a BFA in Graphic Communications

FAVORITE FINE ARTISTS?

Frida Kahlo, David Alfaro Siqueiros (whose methods inspired Jackson Pollock), Chuck Close GREATEST STRENGTH AS A DESIGNER?

I’m deeply passionate about the design process WEAKNESS?

Harnessing the overflow of my ideas!

from the University of Houston and has worked for a newspaper, design firms, and as an inhouse

TALENT YOU WISHED YOU POSSESSED?

designer for both small and larger companies, including The Houston Zoo.

I wish I could talk to animals

WHAT ADVICE WOULD YOU GIVE A YOUNG DESIGNER JUST STARTING OUT?

IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU BE?

Become a sponge. Soak up inspiration from everything around you, including/especially the lessons available in every experience.

Video game programmer A MANTRA OR SAYING YOU LIVE BY?

Have faith, work hard, never give up and, above all, be humble.

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2015 | PEOPLE TO WATCH HOW DOES WHERE YOU WERE BORN, GREW UP OR LIVE NOW EFFECT YOUR DESIGN SENSIBILITY OR STYLE?

Born in New York, raised in New Jersey, my creative mind was fueled by fine art, my pace, in lockstep with the metro. I still run at that pace, which is why I started my agency at 28. Much like the urban landscape, my design is bold and unapologetic.

FAVORITE COLOR?

Teal with a splash of elephant grey FAVORITE TYPEFACE?

Bodoni, Neutraface, Benton Sans, Proxima Nova FAVORITE APP?

Evernote, Instagram, Uber FAVORITE WEBSITES?

Notcot, Ted, Pinterest, Underconsideration FAVORITE TV SHOW?

SHANNON GABOR

Felicity, Top Chef, Family Feud

FOUNDER AND CEO CLEVER CREATIVE, LOS ANGELES CA

The Pearl by John Steinbeck, The Advantage by Patrick Lencioni, The Giving Tree by Shel Silverstein

FAVORITE BOOKS?

FAVORITE MOVIES?

Shannon Gabor is Founder and CEO of Clever Creative. With 13 years of branding experience,

Amélie, Cinema Paradisio, Bourne Identity

working on over 50 global licensing and entertainment properties, she has built a “Dream

FAVORITE MUSICIANS OR BANDS?

Team” of designers, writers, and innovators who bring award winning design to clients and bring

J to the Timberlake, y’all

brands to the hands of consumers. Cut from the cloth of an artist and wired like an entrepreneur,

FAVORITE FINE ARTISTS?

Shannon employs simultaneous left and right brain thinking. Designing, writing, marketing, strategizing — simultaneous, multi-hyphenate thinking is how she challenges consumer insights and creates brand solutions that are grounded in smart and art. Leading the charge of fellow female business-owners, Shannon believes in creating a smart, productive creative playground that nurtures the mind and the hand. She also applies that spirit to the design community at large — whether it’s mentoring the next generation of designers through the Step Up Women’s Network or sitting on the AIGA Los Angeles Board of Directors. On the eve of celebrating the

Barbara Kruger, Robert Rauschenberg, Baldesarri GREATEST STRENGTH AS A DESIGNER?

I know when to stop ‘noodling’ creative WEAKNESS?

Script fonts, they scare me

10th Anniversary of Clever Creative, Shannon and her team are reinventing the agency model

TALENT YOU WISHED YOU POSSESSED?

to match the pace in which brands are moving, with the agility of today’s business demands.

To carry a tune

WHAT ADVICE WOULD YOU GIVE A YOUNG DESIGNER JUST STARTING OUT?

IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU BE?

Find a way to put yourself in the room where the creative action is happening. When there, be a sponge — take it in, be open, be engaged, and add to the conversation. You’ll leave smarter, more informed and inspired to be in that room again tomorrow.

This generation’s Martha Stewart A MANTRA OR SAYING YOU LIVE BY?

All things good

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2015 | PEOPLE TO WATCH FAVORITE COLOR?

Everything but earth tones FAVORITE TYPEFACE?

Trade Gothic, but trying to graduate from it FAVORITE APP?

Twitter FAVORITE WEBSITES?

Designspiration, Pinterest, Grantland FAVORITE TV SHOW?

The entire ESPN 30 for 30 series FAVORITE BOOKS?

What is the What, To Kill A Mockingbird, Bossypants, A Whole New Mind FAVORITE MOVIES?

Shawshank Redemption, Michael Clayton FAVORITE MUSICIANS OR BANDS?

Phoenix, Tycho, Wild Nothing, Washed Out, old U2, needtobreathe, old 60s and 70s obscure funk FAVORITE FINE ARTISTS?

MATT LEHMAN DESIGNER, ILLUSTRATOR + ART DIRECTOR MATT LEHMAN STUDIO, NASHVILLE TN

Robert Motherwell, Andy Warhol, Geoff McFetridge, Stina Persson, Evan Hecox GREATEST STRENGTH AS A DESIGNER?

Versatility, branding WEAKNESS?

Matt Lehman has worked in graphic design specializing in advertising and branding for 10+

Overcommitting, time management

years. He began his career at Anderson Design Group in Nashville TN. After that he spent

TALENT YOU WISHED YOU POSSESSED?

three years as senior designer for CMT/MTV Networks focusing on show identities and the network rebrand in 2009. In 2010, he formed Matt Lehman Studio working for brands such as ESPN, Harper Collins, The Atlantic, Esquire, NASA, Nickelodeon and Warner Brothers Records to name a few.

WHAT ADVICE WOULD YOU GIVE A YOUNG DESIGNER JUST STARTING OUT?

Be intentional and purposeful with your time, talent, career, money, relationships and trajectory.

Work incredibly hard, but don’t make graphic design everything.

HOW DOES WHERE YOU WERE BORN, GREW UP OR LIVE NOW EFFECT YOUR DESIGN SENSIBILITY OR STYLE?

Scheduling and time management (see weakness above)... also programming IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU BE?

Probably history teacher or a copywriter A MANTRA OR SAYING YOU LIVE BY?

Remember what’s truly important in life

I was born in rural Indiana. I grew up there, Washington DC and Nashville TN. I currently live in Nashville. Nashville has been labeled a new “it” city. This makes it full of young people making inspiring things which pushes everyone to improve his or her craft.

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2015 | PEOPLE TO WATCH HOW DOES WHERE YOU WERE BORN, GREW UP OR LIVE NOW EFFECT YOUR DESIGN SENSIBILITY OR STYLE?

I’ve always lived in New Jersey, just outside of Manhattan. I was fortunate to have access to great mentors and the best museums and culture. This helps me appreciate the aesthetic, while creating direct and relevant communications that must cut through the clutter and connect in a meaningful way.

FAVORITE COLOR? Black FAVORITE TYPEFACE?

Helvetica, Copperplate, Garamond, Interstate FAVORITE APP?

Google Maps, Pandora, Netflix FAVORITE WEBSITES?

Best Made Co. and The Dieline FAVORITE TV SHOW?

ROB ADAMS

Breaking Bad, 30 Rock, American Horror Story, IT Crowd

CREATIVE DIRECTOR STRATEGY MARKETING & GROWTH ETS, PRINCETON NJ

FAVORITE BOOKS?

The Fountainhead, Lost Moon: The Perilous Voyage of Apollo 13 FAVORITE MOVIES?

The Godfather, The Apartment, Waking Ned Devine

Since earning his BA at Rutgers, Rob Adams has spent 20+ years creating award-winning

FAVORITE MUSICIANS OR BANDS?

campaigns including advertising, direct marketing, promotions, identity and brand development

The Beatles, R.E.M., Stevie Ray Vaughan, Oscar Peterson, Louis Prima

for B2B and B2C. As Creative Director at non-profit Educational Testing Service since 2005, Rob leads the team creating marketing materials for ETS’s educational assessment brands, corporate brand and internal communications. Previously, he was Creative Director and Partner

FAVORITE FINE ARTISTS?

of the award-winning agency Splinter Group. He’s held a variety of creative positions, with

Vincent Van Gogh, Joan Miró, Pablo Picasso, Leonardo da Vinci

career clients including AT&T, A&E, BellSouth, Coldwell Banker, Newsweek International,

GREATEST STRENGTH?

Johnson & Johnson, DuPont, McCormick, Mercedes-Benz and FoodTown. He says: “My creative

My greatest strength as a designer is providing inspiration, clarity and problem-solving through both word and image.

development has been an ongoing process of learning from the most gifted people and the more challenging projects. Being an effective leader has meant earning the credibility to mentor, gaining the respect of my peers and winning the trust of my clients. Whether I’m nurturing young talent or simply interpreting the client's request versus their need, the ability to forge relationships and communicate has been key. It’s been extremely rewarding leading creative talent to win awards and helping clients reach their business goals.” Outside the office, Rob enjoys spending time with his sons Robbie and Jimmy, and using his creative talents for charitable causes.

WHAT ADVICE WOULD YOU GIVE A YOUNG DESIGNER JUST STARTING OUT? The tactics you design for will change constantly — the need for good design will remain constant.

Always have a passion for what you do — it will show in your work and your professional relationships.

WEAKNESS?

Not having the patience to finesse to perfection TALENT YOU WISHED YOU POSSESSED?

I wish I could play the piano.

IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU BE?

A history teacher A MANTRA OR SAYING YOU LIVE BY?

Don’t be the problem — be the solution.

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2015 | PEOPLE TO WATCH HOW DOES WHERE YOU WERE BORN, GREW UP OR LIVE NOW EFFECT YOUR DESIGN SENSIBILITY OR STYLE?

I grew up on the bayous of Louisiana and moved to the canyons of New York City. This is reflected in the way I see the world, which is in turn reflected in my design work.

Two environments, two influences — the tension between them creates an energy that drives me and my work forward.

FAVORITE COLOR?

Green, any hue FAVORITE TYPEFACE?

Paris Pro by Moshik Nadav FAVORITE APP?

OnOne plugins FAVORITE WEBSITES?

SHARON LLOYD MCLAUGHLIN CREATIVE DIRECTOR/FOUNDER MERMAID, INC., NEW YORK NY

TwistedSifter.com, Trendland.com, NewYorkTimes.com FAVORITE TV SHOW?

Face Off, Battlestar Galactica FAVORITE BOOKS?

Dune series by Frank Herbert FAVORITE MOVIES?

Blade Runner FAVORITE MUSICIANS OR BANDS?

Sharon Lloyd McLaughlin grew up in Lake Charles, Louisiana. Her childhood was filled with

2 Cellos and Florence + the Machine

the wonder of the bayou and its wildlife inhabitants, a wonder that informs her sensibility still.

FAVORITE FINE ARTISTS?

Sharon’s insatiable appetite for the beautiful and the new led her to the Graphic Design program

Gustav Klimt, Sandro Botticelli, Ansel Adams

at LSU, where she fell in love with typography and the power of imagery. After finishing school, she moved to New York City with a one-way ticket and a collection of her favorite fonts. Sharon

GREATEST STRENGTH AS A DESIGNER?

immediately found work as a staff designer, happily immersing herself in the energy and diver-

My curiosity

sity of life in the city, and developing a fascination with architecture. This led her to work on real

WEAKNESS?

estate campaigns, with their beauty shots of soaring buildings, their finely detailed drawings,

No off switch

and their energetic culture. Having achieved success as a brand strategist, Sharon struck out

TALENT YOU WISHED YOU POSSESSED?

on her own in 2001 and formed her company Mermaid, Inc. A recipient of over 200 awards since its founding, Mermaid creates branding, design, and marketing concepts for a broad range

Compose music

of clients. Sharon leverages her network of copywriters, photographers, web developers, and other

IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU BE?

creatives to build award-winning campaigns that are loved by clients and designers alike.

Scuba Dive master

WHAT ADVICE WOULD YOU GIVE A YOUNG DESIGNER JUST STARTING OUT? Be curious. Being a graphic designer is much more than just design, so: Learn to code. Immerse yourself in paper stocks. Study photography and take your own photographs. The more you know, the more expressive you can be. Oh, and learn to write an invoice!

A MANTRA OR SAYING YOU LIVE BY?

All In!!!

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2015 | PEOPLE TO WATCH HOW DOES WHERE YOU WERE BORN, GREW UP OR LIVE NOW EFFECT YOUR DESIGN SENSIBILITY OR STYLE? I’ve been very fortunate to have had two great cities influence my formative years as a designer; New York City, where I currently live, and Rome Italy where I lived for a period of time and often revisit.

The energy and stimulation of NYC provided me with the opportunities and resources needed to grow professionally, while Rome’s incredible history and vibrant contemporary culture provided me with an array of inspiring artistic and sensory experiences.

FAVORITE COLOR?

Orange FAVORITE TYPEFACE?

Sloop FAVORITE APP?

CitiBike

JOE CUTICONE

FAVORITE WEBSITES?

FOUNDER/CREATIVE DIRECTOR CUTICONE DESIGN, NEW YORK NY

FAVORITE TV SHOW?

The Karaoke Channel Walking Dead FAVORITE BOOKS?

“There are three responses to a piece of design - yes, no, WOW! Wow is the one to aim for.”

Zen and the Art of Motorcycle Maintenance

— Milton Glaser

FAVORITE MOVIES?

Barbarella

Having immigrated to the United States from Italy at a very early age, Joe Cuticone’s beginning

FAVORITE MUSICIANS OR BANDS?

Depeche Mode

as a visual communicator was fostered by a strong desire to compensate for his early lack of

FAVORITE FINE ARTISTS?

English verbal skills. Growing up in multicultural Brooklyn, Joe was fortunate to have been

Leslie Tucker

first awarded a painting scholarship to the Brooklyn Museum School, and later a design intern-

GREATEST STRENGTH AS A DESIGNER?

ship at the Metropolitan Museum of Art. A graduate of the School of Visual Arts, Joe’s passion for design began in the classroom of Milton Glaser who inspired his interest in a search for the magical balance between business and art in ways that brought originality and style to otherwise ordinary consumer goods. Founder and Creative Director of Cuticone Design, Joe has been heading up a branding and packaging design firm for nearly 20 years. Having won many design industry awards, his passion is for solving clients’ marketing challenges with innovative-targeted design solutions.

WHAT ADVICE WOULD YOU GIVE A YOUNG DESIGNER JUST STARTING OUT? Times have certainly changed in our industry, including of course how design is made. In a world where most people think that with the push of a button comes great creative, my advice to a young designer is: Just slow down! Let the creative process be a natural extension of you and not your machine.

Don’t be afraid to make mistakes, they’re only going to make you a better designer in the end.

My ability to visualize beyond the conventional and WEAKNESS?

I would rather walk away from a project than be paid to execute a design that does not thrill or engage the consumer.

TALENT YOU WISHED YOU POSSESSED?

The gift of gab IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU BE?

A biologist A MANTRA OR SAYING YOU LIVE BY?

Om Shanti Om

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STUDENTS TO WATCH SPONSORED BY

THE CREATIVE GROUP

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2015 | STUDENTS TO WATCH | With the help of several of America’s leading art and design schools, we once again identify top students ready to burst on the design scene. Some are undergrads, others are graduate students, all have found personal and professional growth through their programs. Our Students To Watch feature has become tradition that resonates and renews: the students get recognized and the professional creative community gets refreshed. In next month’s GDUSA magazine, the wonderful institutions (and others) from which these students come will themselves get the spotlight.

THANKS TO THE CREATIVE GROUP FOR SPONSORING THIS STUDENTS TO WATCH FEATURE. It is especially appropriate as this national specialized staffing agency is a generous supporter of the creative community and very welcoming to young designers. In this competitive job market, creative professionals — including those just starting their careers — often turn to staffing firms for advice, information and assistance.

The Creative Group is an outstanding resource, with a strong track record of placing interactive, design, marketing, advertising and public relations professionals with a variety of firms. For more information, please visit creativegroup.com or connect at facebook.com/thecreativegroup or twitter.com/creativegroup

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MESSAGE FROM THE CREATIVE GROUP EXECUTIVE DIRECTOR DIANE DOMEYER

AN EXCITING TIME TO ENTER THE CREATIVE FIELD There has never been a better or more exciting time to be working in – or entering – the creative industry. According to The Creative Group’s latest hiring survey, one-third of advertising and marketing executives said they will expand their creative teams in the first half of 2015, up 21 percentage points from six months ago!

Are you ready to harness these opportunities? As many of you prepare for your first job search, I want to share some important career lessons I’ve gleaned from my 20-plus years in the staffing industry. Hopefully this information will help you make a smooth and successful transition from academia to the working world: LESSON 1: FOCUS ON EXPANDING YOUR NETWORK One thing that social media has underlined but has always been true is that a network is very powerful. But keep in mind that networking is not just about connecting with people virtually – it’s about engaging with others in your community (by attending industry events or conferences) and identifying mentors who you can turn to for trusted advice. Start building relationships now and you will enjoy the benefits for years to come.

LESSON 2: BE A CATALYST FOR CHANGE Early in my career, I heard business advisor and author Price Pritchett say, “Be a fixer, not a finger pointer,” which is a philosophy I have always subscribed to. Professionals today must be willing to embrace change.

But an even more important skill is being able to see where change in an organization or project is needed and have the courage to push it through. As Bigweld from the movie Robot said, “See a need, fill a need,” and do it with a positive attitude.

LESSON 3: BELIEVE IN YOURSELF Career success requires a balance of confidence and humility: confidence to do your best, get work done and humbly make your accomplishments known, and humility to recognize that you can always improve. Throughout your career, be forthright about your successes and never sell yourself short, especially when it comes to asking for what you want at work, like more responsibility or a higher salary, assuming it’s merited. (For advice on approaching your current or potential boss for more money, check out my column, “New Year, Bigger Paycheck?” on Page 114.)

Finally, remember that it’s up to you to keep on top of industry and employment trends so you don’t fall behind. Read industry publications like Graphic Design USA and talk to your peers. Not only will this help you identify “hot spots” in the market and potential opportunities, but also map your next career move.

The Creative Group is a specialized staffing service placing interactive, design and marketing professionals with a variety of firms. More resources, including online job-hunting services, candidate portfolios and TCG’s blog can be found at creativegroup.com.

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2015 | STUDENTS TO WATCH

CHLOE SCHEFFE

ALICE TARANTO

RHODE ISLAND SCHOOL OF DESIGN (RISD) BFA IN GRAPHIC DESIGN

RHODE ISLAND SCHOOL OF DESIGN (RISD) BFA IN GRAPHIC DESIGN

Chloe Scheffe is a senior in Graphic Design at Rhode Island School of Design. She hails from Seattle, has a fraternal twin sister, and loves weird display type, fresh flowers, English quiz shows, and a good sentence. She currently designs for and manages the RISD Design Guild, and has done a flurry of internships, most recently with Michael Bierut at Pentagram’s New York office. Her work has been recognized by the Adobe Design Achievement Awards, the Core77 Design Awards, and Communication Arts. Someday (soon, she hopes) she’d like to work in London, design books for a small publisher, do a large public installation, or try her hand at curation.

Alice Taranto is a native New Yorker savoring her senior year at RISD. Alice collaborates on multi-format zine publications with her twin sister Daphne, who is a senior at the Maryland Institute College of Art. The sisters are currently producing the seventh issue of YTB Zine, which they founded their freshman years. When she is not in the GD studios, Alice can be found making neon signs, continuing her interest in glass. Things people don’t normally know about Alice include that she plays the flute and is one of seven siblings.

FAVORITE FAVORITE FAVORITE FAVORITE FAVORITE

COLOR? Lavender, gray, red-orange TYPEFACE? Fette Fraktur APP? VSCO Cam TV SHOW? Sherlock BOOK? Jane Eyre, Life of Pi, Watership Down,

What We See When We Read, The Weight of Glory FAVORITE MOVIES? The Fall, Populaire, The Matrix

FAVORITE COLOR?

Orange, in the pumpkin direction FAVORITE TYPEFACE?

Brown by Lineto FAVORITE APP?

Yahoo Weather ... can’t get dressed without it FAVORITE TV SHOW?

FAVORITE FINE ARTIST?

Orange Is The New Black, Arrested Development FAVORITE BOOK? Seeing is Forgetting the Name of the Thing One Sees by Lawrence Weschler FAVORITE MOVIES? Clueless, The Royal Tenenbaums, Leave It To Beaver (the new one)

Vermeer, Sol LeWitt, Chris Ware, Tauba Auerbach, Gregory Crewdson

FAVORITE MUSICIAN OR BAND?

BOOKMARKED WEBSITES?

I've been really enjoying Francis Bebey and the Allah-Las recently FAVORITE FINE ARTIST? Keith Sonnier

FAVORITE MUSICIAN OR BAND?

Bombay Bicycle Club, The Drums, Andrew Bird

But Does It Float, It’s Nice That, Four Corners Books, Mousse Publishing, The Sartorialist, The Walker Channel, Women of Graphic Design, McSweeney’s Internet Tendency, Lined & Unlined YOUR DESIGN HERO? Irma Boom

BOOKMARKED WEBSITES?

It's Nice That, PrintAllOver.Me, The New York Times YOUR DESIGN HERO? Tibor Kalman TALENT YOU WISHED YOU POSSESSED?

TALENT YOU WISHED YOU POSSESSED?

The ability to eat extreme foods with ease

Classical piano, latte art

IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU DO?

IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU DO?

Neon sign-maker full time

Creative writing, linguistics

A MANTRA OR SAYING YOU LIVE BY?

A MANTRA OR SAYING YOU LIVE BY? None!

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2015 | STUDENTS TO WATCH

KATIE TONKOVICH

PATCHARA CHAROENSIRI

ACADEMY OF ART UNIVERSITY MFA IN GRAPHIC DESIGN

ACADEMY OF ART UNIVERSITY MFA IN GRAPHIC DESIGN

Katie Tonkovich grew up in Seattle where she spent most of her childhood running around in the great outdoors. She attended Pitzer College in Los Angeles where she majored in Fine Arts and International Intercultural Studies, then journeyed to San Francisco to study graphic design with an emphasis in sustainability at the Academy of Art University. Her thesis, Blaze, is an app which lets people help fundraise for the California State Parks by completing sponsored hikes. When she is not sketching or designing, she continues to run around in the great outdoors.

Patchara Charoensiri grew up in Bangkok. His major in high school was mathematics and he wasn’t good at it at all. He found himself good at art and design at the young age so he spent most of his time during his last year in high school preparing a portfolio to get in the best art school in Thailand. He received his Bachelor’s Degree with honors in graphic design from Silpakorn University in Bangkok.

After graduation, he worked at J. Walter Thompson advertising agency for a few years before deciding to pursue a Master’s Degree at the Academy of Art University, San Francisco. His thesis, Park and Pedal, is about a bicycle sharing program which combined his love for bicycles and design together. Patchara is currently working at Hybrid Design, a San Francisco based design studio.

FAVORITE FAVORITE FAVORITE FAVORITE FAVORITE

COLOR? Teal TYPEFACE? Trade Gothic APP? Airbnb, Somebody TV SHOW? Bored to Death BOOK?

Brief Interviews with Hideous Men, Animal Farm FAVORITE MOVIES? Little Ms. Sunshine FAVORITE MUSICIAN OR BAND?

Lykke Li, Glass Animals

FAVORITE FAVORITE FAVORITE FAVORITE FAVORITE

COLOR? Grey TYPEFACE? Din APP? Instagram TV SHOW? Breaking Bad BOOK?

TALENT YOU WISH YOU POSSESSED? Patience IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU DO?

I’m more like a magazine guy. I read Monocle.

FAVORITE MOVIES? Jurassic Park FAVORITE MUSICIAN OR BAND? Arctic Monkeys, Phoenix FAVORITE FINE ARTIST? Van Gogh BOOKMARKED WEBSITES? theradavist, designspiration YOUR DESIGN HERO? Charles Ray Eames TALENT YOU WISH YOU POSSESSED? Surfing

Make Art

IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU DO?

A MANTRA OR SAYING YOU LIVE BY?

A maker

Do Less

A MANTRA OR SAYING YOU LIVE BY?

FAVORITE FINE ARTIST? James Turrell BOOKMARKED WEBSITES?

NPR, Underconsideration, Fastcodesign YOUR DESIGN HERO? James Victore

Happiness

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TANIA LILI

AMIT GREENBERG

PRATT INSTITUTE GRADUATE COMMUNICATIONS DESIGN MFA IN COMMUNICATIONS DESIGN

PRATT INSTITUTE UNDERGRADUATE COMMUNICATIONS DESIGN BFA IN COMMUNICATIONS DESIGN

Tania Lili was born and raised in Mexico City by two accountant parents. Surrounded by way too many non-creatives since she was a little girl, Tania decided that she wanted to pursue a creative career. She has a BA degree in Interactive Design and is currently a Graduate Communications Design student at Pratt Institute. Tania works conceptually with visual communication in any scale using a combination of media. She has lived, studied, and worked in Mexico City, Paris, and New York. When she is not playing around with pixels or spending too much time on the internet, she enjoys reading and hanging out with her family (husband and cat) in Brooklyn.

Amit Greenberg is a multidisciplinary artist and designer based in Brooklyn who has exhibited his work internationally at venues including The Whitney Museum of American Art, SFMOMA Artists Gallery and b9 Galarie, Vienna. He is currently a student in Pratt Institute’s undergraduate communications design program. Amit’s process is an active exploration of the bounds and mores of spirituality, sexuality, mortality, fear, and joy; and his work attempts to weave these themes together through art and design. The result is surrealist in nature — a mix of philosophy, humor, facts, and thoughts that flow from the mind, to the hand, to the paper. While delving into often somber subjects, Amit strives to create a playful world for the viewer to indulge and get lost in, one that encourages a deeper inspection of the piece and its subject.

FAVORITE COLOR?

If black doesn’t count then PANTONE 3265 FAVORITE TYPEFACE? Lately? Apercu, Hoefler Text, Garamond Premier Pro, Neue Haas Grotesk FAVORITE APP? Google Maps FAVORITE TV SHOW? True Detective, Girls FAVORITE BOOK? Cathedral by Raymond Carver, Before Night Falls by Reinaldo Arenas FAVORITE MOVIES? Goodbye Lenin, Annie Hall FAVORITE MUSICIAN OR BAND? Serge Gainsbourg FAVORITE FINE ARTIST? Baldessari

FAVORITE FAVORITE FAVORITE FAVORITE FAVORITE FAVORITE FAVORITE

COLOR? Pantone 15-6313 TPX TYPEFACE? Handwritten fonts APP? Adobe Color TV SHOW? Broad City BOOK? Where’s Waldo?

MOVIES? Any Wes Anderson film MUSICIAN OR BAND? Harumi, Jungle,

TALENT YOU WISHED YOU POSSESSED?

Alt J, José González, Connan Mockasin, Mother Feather FAVORITE FINE ARTIST? Luigi Serafini, Guy Bourdin BOOKMARKED WEBSITES? www.thejealouscurator.com YOUR DESIGN HERO? Stefan Sagmeister TALENT YOU WISHED YOU POSSESSED? Patience

Hand lettering

IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU DO?

IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU DO?

Arrange things neatly

Writer

A MANTRA OR SAYING YOU LIVE BY?

A MANTRA OR SAYING YOU LIVE BY?

Life is a magic trick.

BOOKMARKED WEBSITES?

Gmail, Twitter, Behance, domoa.tumblr.com YOUR DESIGN HERO? Tibor Kalman, Paula Scher

Wabi-Sabi: Finding beauty in imperfection and impermanence

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2015 | STUDENTS TO WATCH

HANNAH CLEGG

ZACK COBB

SCHOOL OF ADVERTISING ART

SCHOOL OF ADVERTISING ART

Hannah Clegg is a 19-year-old designer from Columbus, Ohio, and is in her final year at the School of Advertising Art. She has always been passionate about art and technology, and discovered a love for design in her career center digital media class. She enjoys all types of design, and plans to work as a web designer and front-end developer after graduation. Having a strong work ethic and a love for creativity is most important to her, and inspires her to always do her best. When she’s not designing, she loves to figure skate and spend time with her family. Hannah would like to thank her family, friends, and instructors for supporting and inspiring her every step of the way.

Zack Cobb is a Hybrid Design student in his final year at the School of Advertising Art. He attended Fairfield High School north of Cincinnati after completing the commercial arts program at Butler Tech’s career technical center. If he’s not sitting in front of his MacBook then you are likely to find him performing on stage with his band Northbound. Zack has recently fallen in love with web design and plans to pursue a career in web development.

FAVORITE COLOR? Blue FAVORITE TYPEFACE?

Bebas Neue, Brandon Grotesque, and anything hand-lettered FAVORITE APP? Duolingo, Bible, Spotify, Wunderlist FAVORITE TV SHOW? Law and Order: SVU, LOST

FAVORITE FAVORITE FAVORITE FAVORITE FAVORITE FAVORITE

COLOR? Maroon TYPEFACE? Liberator APP? City Guides by National Geographic TV SHOW? Game of Thrones BOOK? Walden and Civil Disobedience MOVIES?

The Chronicles of Narnia, Harry Potter

Beetlejuice, Iron Giant, James and The Giant Peach FAVORITE BAND? From Indian Lakes FAVORITE FINE ARTIST? Salvador Dali BOOKMARKED WEBSITES? cssdesignawards.com YOUR DESIGN HERO? Tom Hingston

FAVORITE MOVIES?

TALENT YOU WISHED YOU POSSESSED?

Anything by Pixar, Life of Pi, Harry Potter

The ability to Juggle Knives

FAVORITE MUSICIAN OR BAND?

IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU DO?

Hozier, Ed Sheeran, Beethoven FAVORITE FINE ARTIST? Norman Rockwell

If I was not spending most of my time training to become a designer, I would further pursue my interests in music.

BOOKMARKED WEBSITES?

A MANTRA OR SAYING YOU LIVE BY?

Awwwards, Designspiration, Typeverything YOUR DESIGN HERO? My inspirational design instructors

Less Is More (more or less)

FAVORITE BOOK?

TALENT YOU WISHED YOU POSSESSED?

Songwriting, fluency in multiple languages IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU DO?

I would teach design, or teach English abroad.

A MANTRA OR SAYING YOU LIVE BY?

What would you attempt to do if you knew you couldn’t fail?

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ALEX GOUGH

MARISSA TAPHOUSE

SAVANNAH COLLEGE OF ART AND DESIGN BFA IN GRAPHIC DESIGN

SAVANNAH COLLEGE OF ART AND DESIGN BFA IN GRAPHIC DESIGN

Alex Gough is currently either: learning clever things, collaborating, or connecting dots. So far, he’s narrowed it down to a fascination with visual interaction design because it offers a wonderful way of thinking about people’s behavior and how it can be affected by the finest details. Alex is fortunate to have spent time in many places around the world, from the mountains of Bulgaria to the rainforests of Rwanda. His friends see this as him being “fancy,” but he likes to think it helps him find empathy. He is finishing up a BFA. Writing these two short paragraphs was odd for Alex, mainly because of all the illeism. But there is a comedic element to it all, he supposes, and hopefully they were insightful for you.

Marissa Taphouse is currently a Senior in Graphic Design at The Savannah College of Art and Design. Growing up on the shores of Lake Michigan, she was inspired by her natural surroundings and takes pleasure in creating environmentally friendly design solutions.

Marissa enjoys collaborating with other artists and designers in many mediums.

FAVORITE COLOR? I surround myself with black, greys, and neutral colors to keep from getting distracted. But my socks are often super colorful to keep me from being bored.

FAVORITE TYPEFACE? Right now, FF Franziska by Jakob Runge.

FAVORITE APP? Facebook’s Messenger. Two Dots is great too.

FAVORITE TV SHOW? House of Cards FAVORITE BOOK? David Eagleman’s fantastically clever Sum FAVORITE MOVIES? Fantastic Mr. Fox

FAVORITE FAVORITE FAVORITE FAVORITE FAVORITE FAVORITE

COLOR? Olive Green TYPEFACE? Din APP? Instagram TV SHOW? Twin Peaks BOOK? 1984, George Orwell MOVIES?

The Life Aquatic, Donnie Darko, Wristcutters: A Love Story FAVORITE MUSICIAN OR BAND?

Radiohead, Andrew Bird FAVORITE FINE ARTIST? Renoir BOOKMARKED WEBSITES?

pitchfork.com, localmilkblog.com, npr.org YOUR DESIGN HERO?

FAVORITE MUSICIAN OR BAND?

Jessica Hische

Ben Howard, Paul Simon’s Graceland, Alex Turner/AM FAVORITE FINE ARTIST? My friend has this wonderful oil painting of a golden chicken nugget; unfortunately, the artist is currently unknown. It’s a mystery. Who are you, fast food painter?

TALENT YOU WISHED YOU POSSESSED?

BOOKMARKED WEBSITES?

A MANTRA OR SAYING YOU LIVE BY?

medium.com, myfonts.tumblr.com, dribbble.com, theagsc.com YOUR DESIGN HERO? Nicholas Felton, the MinaLima duo TALENT YOU WISHED YOU POSSESSED? Time Control

Each for all, all for each.

Better 3D Skills IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU DO?

Explorer

IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU DO?

I would probably complain a lot.

A MANTRA OR SAYING YOU LIVE BY?

“If in doubt, […] always follow your nose.” — Gandalf G D U SA 65

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2015 | STUDENTS TO WATCH

AILEEN PASION

CAMDON WILDE

FULL SAIL UNIVERSITY MFA IN MEDIA DESIGN

FULL SAIL UNIVERSITY BS IN GRAPHIC DESIGN

Aileen Pasion is a Visual Designer in West Los Angeles. Previously, she received her Bachelors degree in Interactive Media Design, and this spring she will graduate with her MFA in Media Design from Full Sail University. Pasion has worked for several start-up companies in “Silicon Beach” for the past 7 years and absolutely loves it. In her spare time, she enjoys being crafty and likes DIY projects. She’d like to venture out into building industrial and reclaimed wood furniture, but has yet to take a class in this area apart from YouTube tutorials. Engaged to an amazing culinary artist, Aileen has always had an interest in gourmet food photography.

Her 2-year-old son is her biggest source of inspiration because of his love for life. He sees the world as one giant playground, and he plays in it with intense imagination and endless opportunity without the fear of failure.

Camdon Wilde writes: “I’m originally from Texas, but have been fortunate to live all over the world. I’m now somewhat settled with my wife and son back in the great southwestern U.S. I consider myself an overall multidisciplinary graphic designer but specializing in logos and branding. I began as a part-time, self-taught freelance designer while my first career wound down. Later, I decided to “formalize” my design education. When I got started at Full Sail University, I quickly realized that I had significant gaps to fill! I very recently received my degree. You often hear the advice, ‘do what you love’ and ‘turn your favorite hobby into a career’ and that’s exactly what I'm doing now! I have a true passion for most all things design-related and try to reflect that attitude in my work.”

FAVORITE FAVORITE FAVORITE FAVORITE FAVORITE FAVORITE FAVORITE

COLOR? #cda8da TYPEFACE? Didot Display APP? Sodoku TV SHOW? Breaking Bad, Friends, Scandal BOOK? The Harry Potter series MOVIES? Across the Universe, The Holiday, 7 Pounds MUSICIAN OR BAND?

Sam Smith, Bruno Mars, Justin Nozuka FAVORITE FINE ARTIST? Leonid Afremov BOOKMARKED WEBSITES? TheDieLine, Designspiration, TheFWA, 100LayerCake, YouWorkforThem YOUR DESIGN HERO? Ricky Chan

FAVORITE COLOR? PANTONE Orange 021U FAVORITE TYPEFACE? The one best suited for the project at hand FAVORITE APP? ballin' (a Dribbble client), PolyFauna FAVORITE TV SHOW?

Firefly, Game of Thrones, Downton Abbey, Spaced FAVORITE BOOK? The Border Trilogy by Cormac McCarthy, Clavell’s Shogun, anything Palahniuk FAVORITE MOVIES? The Empire Strikes Back, most Akira Kurosawa movies, DF3 (Design Films Trilogy) FAVORITE MUSICIAN OR BAND?

I wish I could play the violin!

Radiohead, R.E.M., Alt-J, Bear in Heaven, M83 FAVORITE FINE ARTIST? Hokusai (or Frank Kozik and Banksy) BOOKMARKED WEBSITES? reddit, creativebloq, skillshare DESIGN HERO? Fili, Glaser, Spiekermann, Sagmeister, Millman, Airey, Draplin, Victore TALENT YOU WISHED YOU POSSESSED? Blacksmithing (really)

IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU DO?

IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU DO?

Interior Decorator

A mediocre blacksmith (not really)

A MANTRA OR SAYING YOU LIVE BY?

A MANTRA OR SAYING YOU LIVE BY?

Find beauty in everything

You can learn just as much (if not more) from your failures as you can from your successes.

TALENT YOU WISHED YOU POSSESSED?

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CHRISTINE ANNETTE JACKSON

MIKA TOHMON

UCLA DESIGN MEDIA ARTS BA IN DESIGN MEDIA ARTS

UCLA DESIGN MEDIA ARTS BA IN DESIGN MEDIA ARTS

Christine Annette Jackson is a senior undergrad living and working in Los Angeles. As a double major at UCLA, she enjoys the connections that arise between her respective areas of study, English Literature and Design Media Arts. She relishes collaborative work.

As co-founder of independent design studio Content is Relative, she has enjoyed producing a variety of exciting projects, ranging from branding collateral for clients to self-initiated short run publications.

Previously, Christine was co-director of Communications Committee for Hammer Museum’s Hammer Student Association. She looks forward to her final moments in academia before graduating in spring.

Mika Tohmon is a design student from Japan who grew up in Osaka, Pennsylvania, and Northern California. She now lives in Los Angeles, and is in the final year of her BA at UCLA’s Design Media Arts.

Recent works include design direction for LA EigaFest, a Japanese film festival in Hollywood; projection mapping on Broad Art Center at UCLA; and design production for Icelandic musician Ben Frost's newest album. Mika utilizes her Japanese sensibility and skills in new media to create multi-media works that awaken and sharpen the viewer's senses. When she is not designing, she loves eating, cooking, visiting museums, digital painting, drinking wine, and snuggling in a warm blanket with a mug of tea latte.

FAVORITE FAVORITE FAVORITE FAVORITE FAVORITE FAVORITE FAVORITE

COLOR? Beige TYPEFACE? Stanley, at the moment APP? Instagram TV SHOW? The Mindy Project, Mad Men BOOK? Sula by Toni Morrison, among many others MOVIES? Funny Games (1997) MUSICIAN OR BAND?

Yumi Zouma, Connan Mockasin, Grizzly Bear, Dev Hynes, Drake FAVORITE FINE ARTIST? Ken Price BOOKMARKED WEBSITES? LAist YOUR DESIGN HERO? Metahaven, Zak Group

FAVORITE FAVORITE FAVORITE FAVORITE FAVORITE FAVORITE FAVORITE

COLOR? White TYPEFACE? Din or Neuzeit APP? Photoshop Express, Twitter TV SHOW? Sherlock BOOK? Flowers for Algernon MOVIES? Amelie, Dancer in the Dark MUSICIAN OR BAND?

TALENT YOU WISHED YOU POSSESSED?

Alva Noto + Ryuichi Sakamoto FAVORITE FINE ARTIST? Tohaku Hasegawa BOOKMARKED WEBSITES? But Does It Float YOUR DESIGN HERO? Kenya Hara

I think a lot of things can be learned with practice, care and time

TALENT YOU WISHED YOU POSSESSED?

IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU DO?

Spacial cognition

Write fiction

IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU DO?

A MANTRA OR SAYING YOU LIVE BY? Make it work!

Write A MANTRA OR SAYING YOU LIVE BY? Be sensitive.

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2015 | STUDENTS TO WATCH

COURTNEY SABO

KAREN YEE

DREXEL UNIVERSITY ANNETTE WESTPHAL COLLEGE OF MEDIA ARTS AND DESIGN BACHELOR OF SCIENCE MAJOR IN GRAPHIC DESIGN

DREXEL UNIVERSITY ANNETTE WESTPHAL COLLEGE OF MEDIA ARTS AND DESIGN BACHELOR OF SCIENCE MAJOR IN GRAPHIC DESIGN

Courtney Sabo is a senior at Drexel University College of Media Arts and Design. She currently works as a part-time designer at Happy Cog, a web design agency in Philadelphia. She is also a designer for Drexel University College of Arts and Sciences and a research assistant for the Drexel’s Polish Poster Collections. Her work has been showcased in university galleries, published in two books, and featured on The Dieline. Courtney hopes to make the average person’s everyday life better through timeless and intelligent design of websites, apps, packaging, and identity systems. Outside of working, freelancing, and doing homework, she enjoys playing on the Division I varsity squash team, cooking nightly meals, baking delicious desserts, running along the Schuylkill River, and visiting her family in her hometown of Bloomsburg PA.

Karen Yee is a senior Graphic Design major and Fine Arts minor.

Originally from Connecticut, Karen is a mathematical person in an art-influenced field. She loves to think logically and creatively to solve complex design puzzles. Bright colors and photography are a huge theme in Karen’s work, and she needs music while designing.

During her six month co-op at SEDSO Design in Philadelphia, she worked on brand systems and learned to effectively extend one concept across several mediums. On campus, Karen is a designer for the student run design firm Graphics Group and a member of the Ski/Snowboard Club. When she is not designing you will definitely find her outside or doing something active like rock climbing or biking through the city.

FAVORITE COLOR? Navy, but I prefer black and white.

FAVORITE TYPEFACE? Publico FAVORITE APP? Instagram FAVORITE TV SHOW? Scandal, House of Cards, and The Good Wife FAVORITE BOOK? Anything by Harlan Coben FAVORITE MOVIES? Big Fish, The Princess Bride FAVORITE MUSICIAN OR BAND?

FAVORITE FAVORITE FAVORITE FAVORITE FAVORITE

COLOR? Green TYPEFACE? Currently into Sackers Gothic APP? VSCOcam TV SHOW? Chuck BOOK?

I like variety; my go-to playlist includes Taylor Swift, Sam Smith, Vitamin, String Quartet, and Beethoven FAVORITE FINE ARTIST? Bryan Nash Gill BOOKMARKED WEBSITES? Behance, Pinterest YOUR DESIGN HERO? Saul Bass

Perks of Being a Wallflower by Stephen Chbosky FAVORITE MOVIES? 500 Days of Summer FAVORITE MUSICIAN OR BAND? Brand New FAVORITE FINE ARTIST? M.C. Escher BOOKMARKED WEBSITES? tumblr, fromupnorth YOUR DESIGN HERO? Honestly I’m most influenced by everyday things and interactions. A little bit of observation and you can find inspiration from almost anything.

TALENT YOU WISHED YOU POSSESSED?

TALENT YOU WISHED YOU POSSESSED?

Singing – really, any improvement would be great

I really wish I could apparate/teleport.

IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU DO?

IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU DO?

Become a surgeon

I would be living outside somewhere, rock climbing everyday.

A MANTRA OR SAYING YOU LIVE BY?

A MANTRA OR SAYING YOU LIVE BY?

Never hope for it more than you work for it.

It’s all about the balance and positive energy.

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2015 | STUDENTS TO WATCH

MARY LIM

MARCELO BLANCO

KANSAS CITY ART INSTITUTE BFA IN GRAPHIC DESIGN

AUBURN UNIVERSITY SCHOOL OF INDUSTRIAL + GRAPHIC DESIGN BFA IN GRAPHIC DESIGN

Mary Lim writes: “My parents emigrated from South Korea to live in the U.S. in 1993 as missionaries. By then, my two older sisters were already 7 and 5 years old, while I was just born. We moved around frequently, living in Baltimore for two years, in Milwaukee for 3 years, and then finally settling in Chicago in 1998. Growing up, I would often watch my mom sculpt things out of clay and paint with watercolors. She would also teach art classes for the church community, where I learned how to draw and paint. Needless to say, I was heavily influenced by my mom to pursue a career in art. I am currently earning a BFA in Graphic Design at the Kansas City Art Institute.”

FAVORITE FAVORITE FAVORITE FAVORITE FAVORITE FAVORITE

COLOR? Red-orange TYPEFACE? Baskerville APP? Don’t have one. No smartphone!

TV SHOW? Parks and Recreation BOOK? I Want My Hat Back by Jon Klassen MOVIES?

Marcelo Blanco grew up in Paraguay and spent the last decade living and exploring cities in Spain, Argentina, and the U.S. His holistic design approach is shaped by nomadism, philosophy, social sciences, and technology. Marcelo loves to research and believes that the design process is fundamental to developing concepts and discovering practical solutions. In the near future, he plans to learn more about 3D modeling, UX design, photography, videography, and animation. Upon graduation, Marcelo hopes to find work in a city where he, his wife Nancy, and their three dogs (Mozart, Cyrus, and Luca) can grow and feel at home.

FAVORITE FAVORITE FAVORITE FAVORITE FAVORITE FAVORITE

COLOR? PANTONE Green 0921 U TYPEFACE? People’s handwriting APP? The Colors of Motion TV SHOW? REDES/Televisión Española BOOK? I-Ching: The Book of Change MOVIES? The Immigrant/Charlie Chaplin,

Shawshank Redemption and Ratatouille FAVORITE MUSICIAN OR BAND? Andrew Bird FAVORITE FINE ARTIST? Xu Bing BOOKMARKED WEBSITES? thekitchenmccabe and colourcode YOUR DESIGN HERO? Deborah Sussman

Santa Sangre/Alejandro Jodorowsky, Karaí Norte/Marcelo Martinessi, Rey Muerto/Lucrecia Martel FAVORITE MUSICIAN OR BAND? Agustin Pío Barrios, Fela Kuti, Trent Reznor, Mulatu Astatqé, Tom Zé FAVORITE FINE ARTISTS? Ray Dugas, Jonas Burgert

TALENT YOU WISHED YOU POSSESSED?

BOOKMARKED WEBSITES?

Public speaking or making people laugh IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU DO?

AIGA, Awwwards, I’m Always Hungry, Monster Children, Dutch Profiles, Cargo Collective, Typographic Posters

An architect

YOUR DESIGN HEROES?

A MANTRA OR SAYING YOU LIVE BY?

Nessim Higson, Bruce Mau, Stefan Sagmeister

Be thorough and never overlook the small things

TALENT YOU WISHED YOU POSSESSED?

The ability to cure with food (or at least be able to cook).

IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU DO?

Join a Butoh theatre company, program computers, sell popsicles on the beach.

A MANTRA OR SAYING YOU LIVE BY? Change is certain G D U SA 71

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2015 | STUDENTS TO WATCH

KATY BROOKS

PETER ABERG

ART INSTITUTE OF TAMPA BFA IN GRAPHIC DESIGN

ART INSTITUTE OF TAMPA BA IN GRAPHIC DESIGN

Katy Brooks is a recent transplant to the Tampa area, as she spent the first 22 years of life in the Chicago suburbs. She will graduate this fall with a BFA in Graphic Design. Her passion for design emerged from several things including: a love of the fine arts that began in childhood, crafty hobbies that she picked up along the way, and a fascination for the detail brought into every project by the Disney Imagineers. She always begins her designs on paper, researching the client and problem, before proceeding to find a solution. Her studies at the Art Institute of Tampa have allowed her to work in many varied areas of design from packaging and publication to brand strategy and web design. Katy looks forward to the upcoming challenges of completing an internship and finalizing her portfolio as she prepares to step out into the field of design.

Peter Aberg is close to graduating with a Bachelor of Arts degree in graphic design from The Art Institute of Tampa. He also has a BA in business administration from Franklin & Marshall College in Lancaster PA. Peter is a self-motivated, disciplined designer whose real-life managerial experience has pushed him into leadership roles.

For the inaugural year of AiTa’s student chapter of AAF, he was asked to serve as president. His interest in design started in high school’s “computer graphics” class — where he was introduced to Photoshop. For years, Peter was a design-hobbyist, creating frat party flyers, photo-manipulations, and print advertisements with horrible kerning and no white space. Then one day, he realized that graphic design was less about flashy graphics and more about intelligent design; two weeks later, Peter quit his job and went back to school. Soon, he will be looking for work in branding/advertising.

FAVORITE FAVORITE FAVORITE FAVORITE FAVORITE FAVORITE

COLOR? Cyan TYPEFACE? Futura APP? Spotify TV SHOW? The Daily Show BOOK? Harry Potter and the Prisoner of Azkaban MOVIES?

The Princess Bride, The Perks of Being a Wallflower FAVORITE MUSICIAN OR BAND? Death Cab for Cutie FAVORITE FINE ARTIST?

Vincent Van Gogh, Cindy Sherman BOOKMARKED WEBSITES? imgur, Hypable, Yesterland YOUR DESIGN HERO? Chip Kidd

FAVORITE FAVORITE FAVORITE FAVORITE FAVORITE FAVORITE FAVORITE

COLOR? Orange TYPEFACE? Garamond APP? Sudoku+ TV SHOW? Ever? Saved by the Bell BOOK? Where the Wild Things Are MOVIES? Spaceballs, The Princess Bride MUSICIAN OR BAND?

The Beatles, Stevie Wonder, Billy Joel FAVORITE FINE ARTIST? Warhol BOOKMARKED WEBSITES?

Time travel

Devour.com, BBC.com, Dictionary.com, HowardStern.com YOUR DESIGN HERO? Paula Scher TALENT YOU WISHED YOU POSSESSED? Handlettering

IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU DO?

IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU DO?

Theater ... or a Librarian

Start a restaurant

A MANTRA OR SAYING YOU LIVE BY?

A MANTRA OR SAYING YOU LIVE BY?

Draco dormiens nunquam titillandus

Putting syrup on crap doesn’t make it pancakes

TALENT YOU WISHED YOU POSSESSED?

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ADAM HEISIG

AMY XU

PRATTMWP COMMUNICATION DESIGN

PRATTMWP COMMUNICATION DESIGN

Adam Heisig is a designer and photographer based in Upstate New York. Currently he is a sophomore Communication Design student at PrattMWP. Adam delves into as many design disciplines as he can and thinks of himself as a hybrid artist. He has deep interests in advertising design, graphic design, photography, and sculpture, which allows him the opportunity to apply his artistry across multiple formats. As a multi-dimensional artist, he anticipates joining the ranks of creative problem solvers who share diverse backgrounds and skill sets. The more he experiences, the more he pushes his aesthetic boundaries to create art that matters. When not wearing his designer cap, Adam’s favorite moments are summer nights when the air is cool and the sky begins to shift into a landscape of milky stars, revealing the rest of the universe for him to appreciate.

Amy Xu is currently studying at PrattMWP. She was born in China and studied the visual arts in Toronto. As a result, she has had a mix of eastern and western influences, which shows in her work. She specializes in graphic design with an enthusiasm for artistic precision and the publishing process. She also takes an interest in fiction and illustrating concept art. Amy believes that a person’s limitation is defined by the person themselves and constantly strives to go beyond her extreme. As an artist, Amy aspires to use inventive ideas and energizing productivity to create design that is interactive and intricate in nature.

FAVORITE COLOR? Blue, but when all else fails black FAVORITE TYPEFACE?

Neutraface, Gotham, and all of their family members FAVORITE APP? Instagram, GoogleMaps FAVORITE TV SHOW? Rich Kids of Beverly Hills FAVORITE BOOK? The First Globals: Understanding, Managing, and Unleashing Our Millennial Generation (John Zogby), Howl and Other Poems ( Allen Ginsberg) FAVORITE MOVIES? Tropico, Her, Moonrise Kingdom

FAVORITE COLOR? Red FAVORITE TYPEFACE? Futura FAVORITE APP? Sudoku FAVORITE TV SHOW? Adventure Time FAVORITE BOOK? Lord of the Flies FAVORITE MOVIES? Summer Wars FAVORITE MUSICIAN OR BAND? Jay Chou FAVORITE FINE ARTIST? Chris Irick BOOKMARKED WEBSITES? Delicious, Amazon YOUR DESIGN HERO? Paul Rand TALENT YOU WISHED YOU POSSESSED?

The ability to fly

FAVORITE MUSICIAN OR BAND?

IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU DO?

The Weekend, Lana Del Rey, Jhene Aiko FAVORITE FINE ARTIST? Zaha Hadid, Gustav Klimt

A musician

BOOKMARKED WEBSITES?

We have no scar to show for happiness. We learn so little from peace.

thedailybeast.com, dystopier.tumblr.com, milkmade.com YOUR DESIGN HERO? Josip Kelava, Jessica Walsh, Luba Lukova TALENT YOU WISHED YOU POSSESSED? I want to learn Italian!

A MANTRA OR SAYING YOU LIVE BY?

IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU DO?

I would be a photographer A MANTRA OR SAYING YOU LIVE BY? Life imitates art.

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2015 | STUDENTS TO WATCH

SARA DRIBAN

JESSICA EVERSMEYER

PHILADELPHIA UNIVERSITY BS IN GRAPHIC DESIGN COMMUNICATION

PHILADELPHIA UNIVERSITY BS IN GRAPHIC DESIGN COMMUNICATION

Sarah Driban is a senior Graphic Design major with a concentration in Web Design. She’s always loved art, and studied visual and communication arts at a performing arts high school. For her high school senior portfolio, Sarah retold To Kill a Mockingbird by juxtaposing imagery, colors, and typography; opening her eyes to the field of graphic design, and setting her on a career path. Sarah is very active at PhilaU; she is the president of the Activities Board and Hillel; a member of the honor society; and a senior tour guide.

Sarah has held internships at Wharton Executive Education and Shamlian Creative. She enjoys reading, playing the piano, and hopes to one day have her very own teacup pig.

Jessica Eversmeyer grew up in northern Virginia and is currently living in Philadelphia, pursuing her BS in Graphic Design Communication at Philadelphia University. Jess has been drawing for as long as she can remember, and likes to incorporate all media of art into her work, from hand lettering to watercolor. She loves the subtle refinement and details that can be created through typography, fitting with her orderly, meticulous tendencies. Her semester studying abroad in Copenhagen last spring was a life-changing experience that instilled an appreciation of minimal design, a thirst for travel, and an obsession with food photography. Jess is happiest with a sketchbook and a cup of tea and hopes to always be creating and learning.

FAVORITE FAVORITE FAVORITE FAVORITE

COLOR? Yellow TYPEFACE? Univers, Archer, Baskerville APP? Instagram, Heads Up TV SHOW? Game of Thrones, Orange is the New

Black, Downton Abbey, Breaking Bad FAVORITE BOOK? To Kill a Mockingbird and the Harry Potter series FAVORITE MOVIES?

Moulin Rouge!, The Princess Bride, Dirty Dancing FAVORITE MUSICIAN OR BAND?

Meatloaf, Journey, any show tune or Disney song FAVORITE FINE ARTIST?

FAVORITE FAVORITE FAVORITE FAVORITE

COLOR? Turquoise, chartreuse TYPEFACE? Sentinel, Archer, Knockout APP? Pandora TV SHOW? Project Runway, Parks & Recreation,

Arrested Development, American Horror Story FAVORITE BOOK? The Book Thief by Markus Zusak FAVORITE MOVIES? 500 Days of Summer, Amelie, Ratatouille FAVORITE MUSICIAN OR BAND? The xx, Coldplay, Sylvan Esso FAVORITE FINE ARTIST? Vincent van Gogh BOOKMARKED WEBSITES?

Roy Lichtenstein, Henri de Toulouse-Lautrec BOOKMARKEDWEBSITES? Pandora, Netflix, The Dieline YOUR DESIGN HERO? Jessica Hische, Paula Scher, Saul Bass

Pinterest, mr-cup, lovelypackage, designspiration YOUR DESIGN HERO? Jessica Hische

TALENT YOU WISHED YOU POSSESSED?

The ability to apparate

Telekinesis, apparation, a sense of direction

IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU DO?

IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU DO?

Look into professional cupcake baking or Corgi breeding

I don’t have a back-up plan!

A MANTRA OR SAYING YOU LIVE BY?

A MANTRA OR SAYING YOU LIVE BY?

Life moves pretty fast. If you don’t stop and look around every now and again you could miss it.

It is a dull man who spells a word the same way twice.

– President Andrew Jackson 74 G D U SA

TALENT YOU WISHED YOU POSSESSED?

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KRISTEN PASATING

ANTHONY ZUKOFSKY

SHILLINGTON SCHOOL OF GRAPHIC DESIGN GRAPHIC DESIGN COURSE

SCHOOL OF VISUAL ARTS BFA IN DESIGN

Born in the San Francisco Bay Area, Kristin Pasating moved up and down the West Coast living in Portland and Seattle before moving back to San Francisco in 2009. As a natural communicator and problem solver, her interest in design started at a young age. Even as a kid, she was observant of things like typography and color and how they were used together in the world around her. Kristen loves that design is everywhere, whether you’re aware of it or not. She studied at Academy of Art in San Francisco before deciding to take the plunge and move across the country. While studying at Shillington School in New York City, one of the institution’s six global campuses, she honed her skills and developed her artistic perspective. With each project, she strives to do what she does best; take risks and have fun. Shortly after graduating from Shillington, Kristen secured her first design job at a bespoke magazine and book publishing studio.

Anthony Zukofsky is a 22 year old American designer from a small town in New Jersey. After high school, Anthony went to a university for soccer and athletic training when he soon realized he was not going to be a professional soccer play nor did he want to tape ankles for the rest of his life. He decided to get into graphic design, transferring to the School of Visual Arts in New York City to become fully submerged in the design community. Now living and working in New York City, he is in his final year at SVA. Anthony can usually be found researching conspiracy theories (mainly the JFK assassination, which has become an obsession), eating cheeseburgers, pondering space travel, surfing and kicking off “HAPP” (a collaboration with his friend Henry Nuhn). Anthony has been fortunate enough to work for The New York Times, Apple, Paul Sahre and Eight and a Half.

FAVORITE FAVORITE FAVORITE FAVORITE

COLOR? Right now, Purple TYPEFACE? Trade Gothic APP? Instagram, of course TV SHOW? Freaks and Geeks, Parks & Recreation,

Breaking Bad, Arrested Development FAVORITE BOOK? Catcher in the Rye FAVORITE MOVIES?

Wayne’s World and a bunch of John Cusack movies FAVORITE MUSICIAN OR BAND? Jawbreaker FAVORITE FINE ARTIST? Nicholas Portalupi BOOKMARKED WEBSITES?

thedieline.com, behance.net, pinterest.com YOUR DESIGN HERO? David Carson, Stefan Sagmeister TALENT YOU WISHED YOU POSSESSED? I wish I could sing

FAVORITE COLOR? PMS 485 Red FAVORITE TYPEFACE? GT Walsheim FAVORITE APP? This American Life FAVORITE TV SHOW? Twin Peaks FAVORITE BOOK? Fear and Loathing In Las Vegas FAVORITE MOVIES? Pulp Fiction or No Country For Old Men FAVORITE MUSICIAN OR BAND? Led Zeppelin FAVORITE FINE ARTIST? David Choe BOOKMARKED WEBSITES?

New York Times, It’s Nice That, UFO Sightings Daily YOUR DESIGN HERO? Paul Sahre TALENT YOU WISHED YOU POSSESSED? Time Travel IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU DO?

An astronaut would be pretty awesome A MANTRA OR SAYING YOU LIVE BY? Be Optimistic

IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU DO?

Become a documentary filmmaker or photographer A MANTRA OR SAYING YOU LIVE BY?

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2015 | STUDENTS TO WATCH

SHIVA NALLAPERUMAL

EMILY IANACONE

MARYLAND INSTITUTE COLLEGE OF ART (MICA) MFA IN GRAPHIC DESIGN

MARYLAND INSTITUTE COLLEGE OF ART MASTER OF SOCIAL DESIGN

Shiva Nallaperumal is a graphic designer and type designer from India, currently in the MFA Graphic Design program at MICA. He has worked with a wide range of clients from feminist publishers to Facebook Asia creating identity systems, exhibitions, typefaces and illustrated works. Shiva has interned at Pentagram under Abbott Miller and works as an external designer for The Indian Type Foundry (ITF). He has also published typefaces through Lost Type Co-Op.

Emily Ianacone is a candidate for a Master of Social Design at MICA, a program that applies design thinking to contemporary social issues. She is a graduate assistant in the Center for Social Design, and a member of a student team that is working with the Baltimore Campaign for Grade Level Reading to increase the literacy rates in Baltimore City. She received a BFA in graphic design from the Rochester Institute of Technology, where she later taught several courses on public and social service design. Emily currently serves on the board for Girls Rock! Rochester, a nonprofit music camp for girls, and teaches screenprinting at camp. She has a strong interest in behavioral health and the well-being of children, and is doing her thesis work on trauma. One of her favorite things is making complicated things simple.

FAVORITE COLOR? Black (in print) FAVORITE TYPEFACE?

One is too difficult! Here’s three: Lexicon by Bram De Does, FF Beowolf by Letterror, Greta Sans by Peter Bilak FAVORITE APP? VSCO Cam FAVORITE TV SHOW? Twin Peaks FAVORITE BOOK? Again, here’s three: V for Vendetta by Alan Moore and David Lloyd; Blankets by Craig Thompson; Design, Writing, Research by Ellen Lupton and Abbott Miller FAVORITE MOVIES?

Hey Ram, The Lives of Others, Blade Runner FAVORITE MUSICIAN OR BAND?

Sonic Youth, The Beatles, Illayaraja FAVORITE FINE ARTIST?

Marcel Duchamp, Pablo Picasso, Keith Harring BOOKMARKED WEBSITES?

This Isn't Happiness, Fonts In Use, But Does It Float YOUR DESIGN HERO? Peter Bilak

FAVORITE COLOR? 100% Yellow FAVORITE TYPEFACE? Eames FAVORITE APP? Spotify FAVORITE TV SHOW? Chopped, House of Cards FAVORITE BOOK? His Dark Materials FAVORITE MOVIES? Moonstruck, The Baxter FAVORITE MUSICIAN OR BAND? Kate Bush, Future Islands FAVORITE FINE ARTIST? Kara Walker BOOKMARKED WEBSITES? But Does It Float YOUR DESIGN HERO? Tibor Kalman TALENT YOU WISHED YOU POSSESSED?

Fluency in many languages

TALENT YOU WISHED YOU POSSESSED?

IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU DO?

Watercolor Painting

Teach and travel

IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU DO?

A MANTRA OR SAYING YOU LIVE BY?

Make films or draw comic books

Do no harm but take no shit

A MANTRA OR SAYING YOU LIVE BY?

Seek images that don’t exist – Adam Jagajewski

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KEVIN ZWEERINK MARYLAND INSTITUTE COLLEGE OF ART (MICA) BFA IN GRAPHIC DESIGN Kevin Zweerink is a designer interested in figuring out how to be a human being. Born in New York City, he grew up in Richmond, Virginia, before moving to Baltimore to attend school. He will graduate from MICA in the spring of 2015 with a BFA in graphic design.

After that he would like to find a way to channel his interests in design, technology, and learning new things into something that helps everybody.

FAVORITE COLOR? Green FAVORITE TYPEFACE? Graphik FAVORITE APP? Dropbox FAVORITE TV SHOW? The West Wing, Monk FAVORITE BOOK? Infinite Jest FAVORITE MOVIES? The Intouchables, Primer FAVORITE MUSICIAN OR BAND? Built to Spill FAVORITE FINE ARTIST? Matisse BOOKMARKED WEBSITES?

Pitch Drop, ISS HD Earth Viewing Experiment, Screenshots of Despair YOUR DESIGN HERO? Eike König TALENT YOU WISHED YOU POSSESSED? Dunking

1 2 3 R GB F OREPLAY YOU'VE GOT IDEAS. WE'VE GOT RFs.

IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU DO?

Physics A MANTRA OR SAYING YOU LIVE BY?

Having guts always works out for me – Stefan Sagmeister

REFRESH ROYALTY FREE

123RF.COM

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DESIGNER FRIENDLY COMPANIES + RESOURCES

At the start of every year, we spotlight roughly 100 companies and organizations providing first-rate products and services to creative professionals, adding value and finding solutions, communicating and standing behind our community and, more often than not, taking environmental and social responsibility seriously.

Companies who understand the creative mind have always been rare but, in more than a half-century of publishing, it is hard to remember a time when they have been more scarce. Changing technologies and tightening economics are creating dislocations, established brands are dropping faster than oil prices, certain segments of design are growing and others are shrinking, and many companies who once embraced the magnificent — and still robust — graphic design market have lost their focus. That makes the 2015 roster even more selective and deserving of recognition.

In the current listing, you will find treasures: paper mills and distributors, commercial and digital printers, stock agencies and type houses, hardware and software companies, recruiters and consultants, trade shows and industry associations, myriad goods and service providers. These are smart and motivated organizations who “get it” — that your success is their success — and who have the commitment and resources to invest in the creative community.

Included are company and organizational overviews, new developments of note, and contact information for buyers and specifiers. Not included are schools: they receive their own spotlight in the March/April edition.

Why does all this matter? Because in an age of interdependence, collaboration and the blurring of design and production, you are only as good as your tools, your technologies, your services, your vendors, your knowledge and your information.

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— GORDON KAYE

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123RF 4Over 500px Admore (Ennis) Adobe Agfa AIGA APDF Apple Aquent ArtArena Art Directors Club Artisan Art Resource Bard Graduate Center Berthold The Boss Group Blurb Bridgeman Images Canon CFPA Choose Print Clearwater Color Marketing Group Cooper-Hewitt Corbis Corel Corporate Image CTI Paper USA Curtis Packaging The Creative Group Danita Delimont Day-Glo Dell DMI Dollar Photo Club Domtar Eckart America Emerald Expositions Envelopes.com EPA Green Power Partnership Epson Erickson Stock Esko Fey Printing Fotolia FiberMark FSC FunctionFox Getty Images Graphic Arts Show Company Graphics of Americas Green-e Green Seal HLP Klearfold Hoefler & Co. Holliston HOW Design Live

HP ILS Image Source Imagers Insource International Paper iStock By Getty Images Jam Paper Kaleidoscope Kallima KapStone Kodak Masterfile Microsoft Modern Postcard Mohawk Monadnock Monotype MOO MPress LLC My1Stop Naked Binder Navitor Neenah Offset P22 Type Foundry Pantone The Paper Mill Store Photospin Printerocity Printrunner Quark Rainbow Alliance Red Paper Plane Roland DGA Rolland Enterprises Sappi SEGD SFI Shutterstock SPD STA Stockfood Structural Graphics The Darden Studio Two Sides Type Directors Club UCDA Unimac Graphics Univenture Veer Veritiv Verso Visual Connections Wacom William Fox Munroe Xerox Yupo G D U SA 79

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2015 | DESIGNER FRIENDLY DIRECTORY

COLOR EXPERTISE

PANTONE Pantone LLC, a wholly owned subsidiary of X-Rite, Incorporated, is the global color authority and provider of professional color standards for the design industries. Pantone products have encouraged colorful exploration and expressions of creativity from inspiration to implementation for more than 50 years.

Through the Pantone Color Institute, Pantone continues to chart future color direction and study how color influences human thought processes, emotions and physical reactions. Pantone furthers its commitment to providing professionals with a greater understanding of color and to help them utilize color more effectively.

For graphic artists, noteworthy offerings include the PANTONE PLUS SERIES for multimedia graphics for selecting, specifying, matching and controlling ink colors; the PANTONE FORMULA GUIDE, a two-guide set consisting of 1,677 solid Pantone Colors on coated and uncoated stock and the two-book set of SOLID CHIPS provides coated and uncoated perforated tear-out chips that can be used for quality control; the digitally created PANTONE CMYK Guides provide a comprehensive palette of 2,868 colors achievable in four-color process printing; and the PANTONE COLOR BRIDGE® GUIDES coated and uncoated for comparing solid PANTONE Colors to their closest possible match in CMYK four-color process. www.pantone.com

INKS + PIGMENTS ECKART GROUP

DAY-GLO COLOR CORP.

The Eckart Group is the world’s leading manufacturer of effect pigments. Today, the Group employs approximately 1,850 people and develops, produces, and markets metallic effect and pearlescent pigments in powder, paste, and pellet form, as well as concentrates, dispersions, and printing inks all over the world. In addition to the cosmetics and personal care industry, ECKART products are used in the graphic arts industry, paint and coatings industry, the lightweight concrete industry, and in plastic products. ECKART does business in more than 70 countries. www.eckart.net

Day-Glo Color Corp. is the world’s largest manufacturer of daylight fluorescent pigments.

The company develop technologies that improve and enhance any color, from subtle specialty effects, to glow-in-the-dark pigments, to our classic range of fluorescents. Perhaps best known for the role its fluorescents played in pop culture history, the company is broader than that with extensive technical expertise and diversified product lines, including custom color solutions for packaging and consumer goods, graphic arts, personal care and the cosmetics ingredients industries. www.dayglo.com

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FIRST CONTACT BY MAX RIVE

STOCK VISUALS 123RF

This is a leading global provider of high quality yet budget-friendly commercial and editorial photos, vector illustrations, video footage and audio clips for all your creative ideas. With over 100,000 content contributors uploading more than 35,000 royalty free stock elements on a daily basis, the library currently hosts more than 35 million digital assets. 123RF offers flexible plans and packages to cater to every budget and requirement. Products and services include: 123RF Corporate+ which is a content licensing platform that lets you collaborate with massive teams of creatives and manage creative content purchases better; 123RF Subscription Plans and Credit Packages are flexible for any creative need and budget, with subscriptions when you constantly need content for your individual creative projects and with credits for the occasional purchases; 24/7 Client Support and Image Search assistance; and Image Retouching Service (IRS) and Image Enlargement Service (IES). www.123RF.com

500px PRIME 500px began more than five years ago as a premier photography community where photographers were encouraged to share their best work. It has since grown into a community of more than five million photographers, a home to more than 50 million photos, and a source of inspiration for tens of millions of people who visit the platform every single month. In April 2014, 500px unveiled 500px Prime. Prime is a collection of hundreds of thousands of the best photos from the 500px community now available for licensing, with most of the collection exclusive to 500px by virtue of it coming from a passionate photography community. With every photo, the focus is on quality over quantity. And with 70% of every sale going back to the photographer, designers can be confident the photographer is being compensated for their talent. You can review the entire 500px Prime collection and request images never before licensed at prime. Photos are available in two price points, one for a hi-res, unlimited usage, royalty free license; and a lower rate for single usage, lower res, web-only license. 500px.com, prime.500px.com

ART RESOURCE ALBUM/ART RESOURCE, NY

images of works of painting, sculpture, architecture and the minor arts from most of the world’s major museums, monuments, and commercial archives.The range of offerings run the gamut from prehistoric times to the present. Art Resource carries the works of almost every major museum in Europe, and functions as the official rights and permissions representative for many institutions in the U.S. and abroad.

A complete (and stunning) list is available on the site, but among the museums for which Art Resource functions as the official rights and permissions representatives are: The Metropolitan Museum of Art, MoMA, LA County Museum of Art, The National Portrait Gallery, Smithsonian American Art Museum, Pierpont Morgan Library, Jewish Museum of New York, Newark Museum, Tate Britain and Tate Modern, Harvard University Art Museums, National Gallery London, AlbrightKnox Art Gallery, New York Public Library, and Wadsworth Atheneum Art Museum. To name just a few. www.artres.com

ARTARENA

Art Resource is the world’s largest fine art stock photo archive, with more than a million fine art images available for licensing to all media, hundreds of thousands of which are keyword searchable online. This includes high quality

ArtArena is a virtual marketplace for digital imagery where graphic designers and other creative professionals have access to a diverse selection of high-quality stock photos, videos and illustrations. The goal is to help creative people bring their projects to life with photos, illustrations and footage clips. Company officials describe the new service as “easy to use, super affordable and since we already have a database of carefully selected, licensed media, you’ll save on one of the things you value most - time.”

The company is also actively encouraging photographers and designers to post their images on the site for sale. www.artarena.com

BRIDGEMAN IMAGES Bridgeman Images is a leading archive of fine art, cultural and historical stills and footage available for licensing and reproduction.

Representing works from museums, galleries and artists across the globe, our extensive archive of over a million images covers every genre and subject matter from vintage photography to unique contemporary art, including content exclusive to Bridgeman. Users can search footage alongside still images to create a complete visual package. Expert image research and sourcing from partner institutions, copyright advice and clearance services, are provided free of charge by our dedicated sales team. The portfolio of brands include Bridgeman Studio, an online platform for contemporary artists, Bridgeman Footage, Bridgeman Prints and Bridgeman Education for academic research. bridgemanimages.com PHOTOGRAPH: SNOW, TIMES SQUARE 1/ BILL JACKLIN / BRIDGEMAN IMAGES

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2015 | DESIGNER FRIENDLY DIRECTORY 163349383/RENE MESMAN/STONE-GETTYIMAGES

STOCK VISUALS

GETTY IMAGES

ERICKSON STOCK Erickson Stock is a treasure: it is a premier source for high-quality, emotional lifestyle stock photos and video footage. With a range of collections, the agency has more ways to tell your story — through stills or video. Erickson Stock Photography is the work of renowned assignment photographer Jim Erickson. For decades, Erickson and his teams have generated thousands of images and stock video clips in order to supply clients who demand super-consistent, assignment-quality, stock photography and video content.

Among the popular categories: Healthcare, Business, People & Lifestyle, Travel & Leisure, Landscape & Nature, and Architecture. A new development: “Stories” is a collection of character-driven, ready-made, customizable video spots with stills for the same shoot. The “stories” include music, message and interchangeable content and are customizable for any brand. www.ericksonstock.com

CORBIS Founded by Bill Gates, Corbis is a major digital media company and entertainment consultancy empowering advertisers, publishers, brands, and other media producers to break through the clutter by accessing and integrating with the world's great creative content. Through its branded websites — Corbis Images (stock photography and illustration), Corbis Motion (creative and editorial motion clips from leading collections and studios), Corbis Entertainment (product integration, entertainment marketing partnerships, promotions and placement programs), Veer (affordable creative stock photography, illustrations, and fonts) — the company helps the creative community produce distinctive work for websites, magazines, newspapers, books, television and films. www.corbisimages.com

DANITA DELIMONT Danita Delimont Stock Photography specializes in global travel destinations, natural habitats and ecosystems, and animal behavior. The collections include a diversity of world cultures and their traditional lifestyles. The firm represents more than 300 world-class photographers and several international agencies. Many of the

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photographers are universally recognized as specialists in specific geographic locations or subject matter, providing extensive breadth and depth within the agency’s areas of focus. There are rights managed, royalty free and footage collections. Galleries run the gamut from African Culture and America the Beautiful to the Wild West and World Religions. www.danitadelimont.com

DOLLAR PHOTO CLUB $1 per image. That’s the promise. As the name suggests, Dollar Photo Club cuts straight through with one “super simple offer - $1 per image.

Always $1. Always high-resolution. Always royalty-free.” Devised to suit creative, passionate and serious stock image users and creative professionals, Dollar Photo Club has made an impact in the stock photography industry with an innovative pricing structure, huge image portfolio, and simple yet effective client membership plan. Members can access the vast array of diversified local content; over 25 million premium images, with over 150,000 more added each week, as well as select benefits and offers from high-value partners. Another bonus: downloads last forever, even when the membership is over. www.dollarphotoclub.com

Getty Images is a world leading creator and distributor of award-winning still imagery, video, music and multimedia products, as well as other forms of premium digital content, available through its premium content site, gettyimages.com, and its leading content site, istock.com. With its advanced search and image recognition technology, Getty Images serves business customers in more than 100 countries. Its best-in-class photographers and imagery help designers produce inspiring work which appears every day in the world’s most influential newspapers, magazines, advertising campaigns, films, television programs, books and online media. Mark Getty and Jonathan Klein founded Getty Images in 1995 with the goal of turning a fragmented stock photography market into a modernized industry. It was the first company to license imagery online, moving the entire industry online. And to make it easier than ever for creatives to access the content, Getty Images has introduced several apps for desktop, phones and tablets. www.gettyimages.com or infocus.gettyimages.com

FOTOLIA Around the world, over five million people rely on Fotolia for its stock library of over 34 million affordable, royalty-free images and HD videos.

So whether you’re a professional designer, manager, presenter, small business owner or student, you’ll find the right images for all your professional and personal needs. Founded in 2004, Fotolia was the first worldwide microstock organization to offer both crowdsourced and professional images on one site. The service now spans the globe, providing the images via websites in 15 languages — hence the slogan “The World’s Local Stock Image Website.” Fotolia customers get robust search options, a smart, user-friendly interface, as well as featured galleries that assure competitive rates. A major news announcement: Adobe has entered into an agreement to acquire Fotolia. Fotolia will operate as a standalone stock service as well as integrating the images into Adobe Creative Cloud, providing Creative Cloud members to access and purchase millions of images and videos. www.fotolia.com

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MASTERFILE

Image Source is a leading independent photography agency. Celebrated for creating trend-driven imagery with high production values, they provide advertisers, publishers, brands and the corporate sector with impactful, effective, emotionally intelligent rights managed and royalty free imagery. In 1999, Christina Vaughan founded Image Source with the challenge to become a different kind of agency — one where royalty free photography was produced to the same quality standards as traditional rights managed. Her team has spent over a decade producing some of the most respected royalty free stock photography in the world, and now bring that knowledge and passion to every part of our business, including a new line of rights managed imagery, as well as our representation of best of breed third party image brands. With offices in London and New York, the creative teams continue to be highly respected and strive to break new artistic ground. Image Source regularly contributes content on visual trends to the GDUSA Blog. www.imagesource.com

Masterfile features millions of premium rights managed and royalty free photos and illustrations by world class artists covering a wide range of subjects. The company acquires, organizes, distributes and licenses images for commercial use in media ranging from editorial publications to print advertising to websites. Images are acquired under exclusive contract from professional photographers and illustrators who are paid a royalty every time an image is licensed.

The images are stored digitally, showcased, licensed and delivered instantly to business clients worldwide via the Internet 24/7. The business is global: Masterfile’s corporate headquarters are in Toronto, with European Headquarters in Düsseldorf and sales offices in London and Paris. The site highlights new additions, subscription offers, and a free image of the week. www.masterfile.com

INMAGINE Founded in 2000, INMAGINE is a top supplier and distributor of rights managed and royalty free stock worldwide. Offering over 30 million of the industry’s impeccable stock images curated from an ever-increasing list of 130 prominent best selling collections, the company can lay claim to having the most complete list of royalty free publishers in the market. The company also provides 24-hour service throughout its offices in US, UK, Germany, United Arab Emirates, Australia and Asia. A multi-language website supports nearly a dozen languages complete with an array of online tools, precise search and instant downloads. www.inmagine.com

ISTOCK BY GETTY IMAGES iStock by Getty Images is the web’s original resource for crowd sourced royalty-free stock images, media and design elements, offering millions of hand-picked photos, illustrations, videos and audio tracks. A site “by creatives, for creatives,” iStock started in 2000 as the pioneer micropayment photography site, “freeing creatives everywhere to create beautiful communications on a budget.” The site has become one of the most successful and profitable user-generated content sites in the world.

Indeed, millions of people now turn to iStock.

All iStock files are royalty free and the company offers a Legal Guarantee that content used within the terms of the license agreement will not infringe on any copyright, moral right, trademark or other intellectual property right, or violate any right of privacy or publicity. iStock is a wholly-owned subsidiary of Getty Images. www.istock.com

OFFSET Offset is a new, curated collection of engaging imagery from top artists and storytellers around the world. Conceived and developed by the people at Shutterstock, “Offset has reinvented the way authentic images are curated, viewed and licensed. With straightforward and clear pricing, we want you to focus on what’s truly important: telling your story and being creative.”

According to officials, every image in the collection is hand selected, chosen for its artistic distinction and narrative quality.

Sourced from a broad range of categories, Offset offers a mix of photography and illustration, both commercial and editorial imagery from best-in-class artists who shoot for major advertising clients and renowned brands. www.offset.com

PHOTOSPIN This pioneering agency provides annual subscriptions and single-image purchases at some of the best prices on the planet today. The company began in 1996 with the sale of images on CD ROMs, and has offered annual subscriptions and individual image purchases ever since.

Started by creative’s who understand the cost of doing business in the design world, PhotoSpin’s mission is to provide an affordable solution to the high cost of stock images. Their annual subscriptions allow subscribers to login and download up to 50 images per day, and up to 1000 images per month, depending on the subscription level. For the customer who just needs a few images, they offer individual image purchases starting as low as $2.00 per image for a low res image. The library is refreshed with up to 50,000 new images per month. Customer retention rate is very high, and many of their customers have been with them since the beginning. www.photospin.com

LARISSA KULIK

IMAGE SOURCE

SHUTTERSTOCK Shutterstock is a major global provider of high-quality royalty free licensed stock images, including photographs, vectors, illustrations, videos and music to businesses, marketing agencies and media organizations around the world. Working with its growing community of nearly 50,000 contributors, Shutterstock adds hundreds of thousands of images a month, and currently has nearly 50 million images available.

Headquartered in New York City, with offices in Berlin, Chicago, London, and San Francisco, Shutterstock has customers in more than 150 countries and 20 languages. The company also owns Bigstock, a value-oriented stock media agency; Offset, a high-end image collection; and Skillfeed, an online marketplace for learning.

Several subscription options are available for frequent users — GDUSA’s creative department is a happy subscriber — as well as an ondemand option and one for special uses. www.shutterstock.com

STOCKFOOD StockFood is the world’s leading food specialist among media agencies, providing the most wide-ranging, high-quality collection of food images and videos available anywhere. Offerings also include feature articles with images and text, and recipes in several languages. This includes a broad range of rights managed and royalty free images, videos and features from over 1,000 renowned photographers and film producers. Expert recipe texts, created by an inhouse team, are available for all images, videos and features. StockFood was established in Germany in 1979 and is now represented in nearly 80 countries. A private company, it is a part of the CulinArts Holding Group which brings together under one roof several specialist companies, all of whom feature high-quality media content and products in the topics of food and lifestyle. www.stockfood.com

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PAPER + SUBSTRATES

CLEARWATER Clearwater Paper is recognized worldwide for its quality paperboard, consumer tissue, and wood products, enabling customers to compete in the highest ends of their markets. Of particular note to print and packaging professionals: Clearwater is North America's largest nonintegrated producer of bleached paperboard. Their Ancora® and Candesce® lines of premium SBS paperboard both have ultrasmooth surfaces for printing clear images and sharp text. Both stand up to demanding and advanced print jobs, making varnishing treatments, foil stamping, and embossing simple.

In addition, Ancora and Candesce are available with either FSC or SFI certification in a full caliper range, and the company adheres to rigorous standards on greenhouse gas emissions and energy use. www.clearwaterpaper.com

FIBERMARK FiberMark is a U.S.A. manufacturer of fiber-based decorative covering materials for luxury set-up boxes, dyed-through paperboards for premium folding-cartons and decorative cover stocks with tactile appeal that invite touch for high-end identity and branding collateral. When it comes to packaging top-of-theline cosmetics and coveted media box-sets to specialty confections and top-shelf liquors, the material quality of FiberMark products has promotional value to define and distinguish brands. A new FiberMark Colors App is available for iPhone and iPad. Specifically made for designers, this new app features a carousel library of swatches sorted by color family, which allows users to build a collection of swatches based on color, texture, or whatever pattern they require and then share it via email. www.fibermark.com smoothness. Exceptional printability and performance ensure realistic, highly detailed images and vibrant, saturated colors, while a resilient surface allows for clean crack-resistant folding and scoring. The Kromekote Collection includes papers for digital and offset printing applications. www.thepapermill.com

DOMTAR

CTI PAPER USA CTI Paper USA offers an eclectic ensemble of specialty papers and envelopes. Elegant, sophisticated, fresh and fun, The Fine Paper Collection® includes first-rate translucent, cast coated, and metallic printing papers. CTI continually strives to develop, manufacture and source innovative papers and envelopes, perfect for use for annual reports, birth announcements, brochures, business cards, covers, greeting cards and wedding invitations, among other things.

A recent addition: the Kromekote Collection. This famed cast-coated paper is known for decades for a brilliant, mirror-like gloss surface and

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Domtar is the largest integrated manufacturer and marketer of uncoated freesheet paper in North America and the second largest in the world based on production capacity. The company designs, manufactures, markets and distributes a wide range of business, commercial printing and publishing grades. Their brands are wellknown to graphic designers and printers, and include Cougar®, Lynx® Opaque Ultra, Husky® Opaque Offset, First Choice® and Domtar EarthChoice® Office Paper, part of a family of environmentally and socially responsible papers.

The company sponsors the award-winning “Paper Because” campaign to promote the power of print and paper and recently introduced Blueline by Domtar, which features content for graphic designers, printers and print buyers. The name is a tribute to the printing process by paying homage to proofing techniques of yesterday and today, and “it’s a gentle

reminder that producing printed pieces is a labor of love requiring many steps to get it right.” www.domtarblueline.com

INTERNATIONAL PAPER International Paper is a global leader in the paper and packaging industry and supplies a wide range of products that people rely on every day. The company produces uncoated papers and industrial and consumer packaging. Key brands for graphic artists include Accent Opaque, Carolina Coated Cover, Hammermill, Springhill and Williamsburg. A new offering of note for creative professionals is Accent Opaque Digital. It’s available in a wide variety of cut sizes — even nonstandard sizes — and optimized for great color and great performance on digital and offset equipment including high-speed printers, copiers, and digital presses.

IP partners with customers and environmental, academic, civic and governmental organizations, as well as landowners and harvesting professionals, to encourage responsible forest stewardship, improve the health and productivity of forestlands, and increase recovery of recyclable products. www.internationalpaper.com

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KALLIMA PAPER Kallima® FSC Certified Coated Cover paperboard line is proudly manufactured by Tembec. The Kallima Paper family, with its outstanding blue-white shade, is very popular among commercial print, graphic design and end-user customers because of its print gloss and brightness. In addition to being a leading advocate of sustainability, the company has the know-how to back it up: Kallima Paper has a low-density, high-bulk construction resulting in less trees used and significant cost savings to the customer.

The company is excellent at teaching and entertaining specifiers and buyers; its lively and fun blog, Kallima Storyboard, shares stories about papermaking, printing and design, environmental responsibility and more. And its Cost Savings Calculator is a great tool that translates Kallima’s basis weight advantage into real dollar and cents savings. GDUSA magazine covers are printed on Kallima Coated Cover C2S 8 Pt. www.kallimapaper.com

arts brands include Astrolite, Caress, Dulcet, and the Envi family of products for packaging. www.mpm.com

ROLLAND After more than 130 years in existence, 22 of them with Cascades, the maker of Rolland papers is independent. The name of the new business is Rolland Enterprises Inc., which maintains the rich and long history of its St-Jerome, Quebec plant. The Rolland name has a strong reputation for high quality and driving innovation, and reinforces the Quebec-heritage which remains a vital piece of its identity. The new corporate identity is, therefore, based on the three pillars of Rolland: Performance, Innovation, and Environment.

Rolland papers are a bright and sustainable choice, offering a concrete way to reduce the environmental footprint. The company maximizes the life of the forest resources by recycling papers, coupling this art with innovative processes such as chlorine-free bleaching and renewable biogas energy usage. White and green at the same time, the Rolland Enviro100 family, as well as Rolland Opaque, Rolland Hitech and ReproPlus,

remain the core commercial grades. Containing 100% and 30% postconsumer fiber, they are EcoLogo and FSC certified. GDUSA’s September/October 2014 edition, featuring the annual “Green Design” report, was printed on Rolland Enviro100 Satin, 60 lb. Text. www.rollandinc.com

SAPPI Sappi Fine Paper North America is a preeminent North American producer of coated fine and release papers, as well as dissolving wood pulp (DWP) and market kraft pulp headquartered in Boston. Its coated fine papers, with highly recognized brand names such as McCoy, Opus, Somerset and Flo, are used in premium magazines, catalogs, books, and high-end print advertising and collateral materials. The company is also a leading international supplier of release papers for the automotive, fashion and engineered films industries, including the Ultracast brand. Sappi Fine Paper North America is a division of Sappi Limited, a global company headquartered in Johannesburg, South Africa. www.sappi.com/na

KAPSTONE KapStone Paper and Packaging is a manufacturer of high-quality kraft papers and paperboard, containerboard, and corrugated packaging. Their paper manufacturing facilities in North America include three pulp and paper mills, one recycled containerboard mill, and a coast-to-coast network of 22 converting plants for corrugated sheets and boxes. Products include high-performance multiwall paper, bag and wrapping paper, containerboard, and specialty paper and paperboard grades, along with value-added corrugated and solid-fiber containers. The KRAFTPAK® folding carton grade is a low-density, uncoated and unbleached kraft paperboard grade, designed to provide maximum strength, cleanliness and performance. www.kapstonepaper.com

MONADNOCK PAPER MILLS This is a family owned business and it lays claim to being the oldest continuously operating paper mill in the United States. Its premium Printing, Packaging, Specialty and Technical \papers, as well as Non-Woven products are used by the world’s leading brands. Leading brands choose Monadnock for high quality \products,attentive customer service and a commitment to the environment. It’s graphic

MOHAWK Mohawk is North America’s largest privately-owned manufacturer of fine papers and envelopes. Mohawk fine papers and envelopes include the signature brands Mohawk Superfine® and Strathmore®, as well as proprietary treatments Inxwell® and i-Tone®. With a culture of innovation, Mohawk’s business model now extends into new areas of growth, including digital substrates and web-based software platforms. As a leader in environmentally and socially responsible business practices, Mohawk was the first U.S. manufacturer of commercial printing papers to match 100% of its electricity with wind power renewable energy credits and the first U.S. premium paper mill to shift toward carbon neutral production. The portfolio of recycled papers is certified by Green Seal and the FSC. The fourth-generation, family-owned and operated business publishes the popular Mohawk Maker Quarterly, a vehicle to support the maker community of small manufacturers, artisans, printers, designers and artists. New for 2015: Mohawk a new series of swatchbooks developed by San Francisco’s Hybrid Design to make the paper specification process clearer, easier and more inspirational. The entire swatchbook line will be redesigned and rolled out through the year. The first to launch is a combined portfolio featuring Mohawk Carnival & Mohawk Via papers. www.mohawkconnects.com G D U SA 85

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PAPER + SUBSTRATES

VERITIV Veritiv Corporation, with corporate offices in Atlanta and Loveland, Ohio, is a North American leader in business-to-business distribution solutions. Serving customers across virtually every industry, Veritiv provides print, publishing, packaging, facility and logistics solutions that help shape the success of its customers.

Established in 2014, following the merger of International Paper’s xpedx division and Unisource Worldwide, the company employs approximately 9,500 team members across more than 170 distribution centers throughout North America. Among its many products and services for graphic designers and print buyers is the Endurance® family of printing, papers and products. These include Endurance Printing papers, Endurance Digital, Endurance Reycled and Endurance Board. www.veritivcorp.com, www.enduranceforprint.com

YUPO

NEENAH Neenah is a world-class manufacturer of premium writing, text, cover, specialty and private watermark papers. Headquartered near Atlanta GA, Neenah is entirely focused on the premium paper market, and is committed to producing only superior quality products and developing new technologies that meet the needs of designers, consumers, printers and merchants and ensure that paper remains a vital and vibrant medium of expression. With multiple manufacturing facilities in Wisconsin, prime importance is also placed on offering recycled and alternative fiber products to customers and a continuous focus on reducing its own environmental footprint. The Neenah signature portfolio includes market leading brands such as CLASSIC®, ENVIRONMENT®, and ROYAL SUNDANCE® Papers. The company also produces envelopes in thousands of unique styles. Neenah is committed to developing relevant mobile and online technologies including the Neenah Cabinet App, an efficient way to view swatchbooks, search and browse the collection.

And its Against The Grain blog is a consistent source of ideas and inspiration. Neenah’s exclusive sponsorship of GDUSA’s American Package Design Awards™ helps highlight its array of unique and premium packaging papers which are specifically engineered for superior performance and durability, outstanding printability, and highly dependable functionality for boxes, hangtags, bags and labels. www.neenahpaper.com

VERSO Based in Memphis TN, Verso Corporation is a leading North American producer of coated papers, including coated groundwood and coated freesheet, and specialty products. Verso’s paper products are used primarily in media and marketing applications, including magazines, catalogs and commercial printing applications such as high-end advertising brochures, annual reports and direct mail advertising. The Influence® grade is a recognized leader in its category, and represents an excellent option for all types of 86 G D U SA

upscale end uses. Its heavy basis weights deliver the printability and appearance expected of a higher grade paper while the lighter weights are ideal for postage sensitive applications. Verso Paper is perennially the sponsor of GDUSA’s Annual Print and Paper reader survey, which most recently ran in June 2014. Big news!

Verso has acquired NewPage Holdings, which will increase annual sales to approximately $3.5 billion and employees to approximately 5,800 in eight mills across six states. www.versopaper.com

More than forty years ago, Yupo Corporation embarked on a journey to create a variety of grades of synthetic paper that would stand out among competitors. Through extensive research and development, Yupo has become a global leader in the production of 100% recyclable, tearand chemical-resistant synthetic papers and in satisfying the growing demand for its applications in the print, design and packaging worlds.

Currently the largest manufacturer of synthetic papers in the Western Hemisphere, YUPO Synthetic Paper is manufactured in a 160,000 square foot, state-of-the-art facility located in Chesapeake VA. Available grades include YUPO Original, YUPO Accel, YUPO Blue, and YUPO Translucent. Of special note to designers are the Wally Awards, a unique design competition for work printed on YUPO products. Check out the creative and innovative uses of YUPO among past winners displayed on the website. www.yupousa.com

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ECOCERTIFICATION CHLORINE FREE PRODUCTS ASSOCIATION The CFPA is an independent not-for-profit accreditation and standard setting organization.

The primary purpose of the association, located in Illinois, is to promote Total Chlorine Free policies, programs, and technologies throughout the world. The mission is to raise market awareness by providing facts, drawing direct comparisons, and to highlight process advantages for Totally Chlorine Free (TCF) and Processed Chlorine Free (PCF) products. www.chlorinefreeproducts.org

EPA GREEN POWER PARTNERSHIP Green Power Partnership is a voluntary program that encourages organizations to use green power as a way to reduce the environmental impacts associated with conventional electricity use. The Partnership currently has more than 1,300 Partner organizations voluntarily using billions of kilowatt-hours of green power annually. Partners include a wide variety of leading organizations such as Fortune 500 companies, small and medium sized businesses, local, state, and federal governments, and colleges and universities. Green power is defined, for this purpose, as electricity that is generated from renewable sources, including solar, wind, geothermal, biogas, and hydroelectric sources. www.epa.gov/greenpower

FOREST STEWARDSHIP COUNCIL FSC was created to change the dialog about and the practice of sustainable forestry worldwide. The group sets forth principles, criteria, and standards that span economic, social, and environmental concerns. Its standards represent a strong system for guiding forest management toward sustainable outcomes. The FSC system includes stakeholders with a diverse array of perspectives on what represents a well-managed and sustainable forest. As a multi-stakeholder organization, FSC applies the directive of its membership to develop forest management and chain of custody standards, deliver trademark assurance and provide accreditation services to a global network of businesses, organizations and communities. Membership consists of three equally weighted chambers — environmental, economic, and social — to ensure the balance and integrity. FSC US is based in Minneapolis MN; international headquarters are in Germany. www.fsc.org

SUSTAINABLE FORESTRY INITIATIVE SFI® is an independent, nonprofit organization that is solely responsible for maintaining, overseeing and improving the internationally recognized Sustainable Forestry Initiative® program. Creative professionals help ensure healthy forests, responsibly sourced products, and a generally healthier environment by looking to the SFI label for their paper and packaging projects. Across the United States and Canada, more than 240 million acres are certified to the SFI forest management standard, the largest single forest standard in the world. The SFI program's unique fiber sourcing requirements promote responsible forest management on all suppliers’ lands. SFI chain-of-custody (COC) certification tracks the percentage of fiber from certified forests, certified sourcing and post-consumer recycled content. SFI on-product labels identify both certified sourcing and COC claims to help consumers make responsible purchasing decisions. SFI Inc. is governed by a three-chamber board of directors representing environmental, social and economic sectors equally. www.sfiprogram.org

GREEN-E Green-e is an independent certification and verification program for renewable energy and greenhouse gas emission reductions in the retail market. The Center for Resource Solutions, the national nonprofit that administers Green-e, works to increase the amount of renewable energy used worldwide. Organizations that buy Green-e® Certified renewable energy (or generate their own electricity) can apply for Green-e logo use through Green-e Marketplace. Green-e Marketplace provides a simple, nationally recognized logo they can use to communicate their commitment to renewable energy to their customers and shareholders. www.green-e.org

GREEN SEAL The original “Green Seal of Approval” was founded in 1989 to help safeguard the health of people and the planet. As an independent, science-based standards developer and certification body, Green Seal identifies products and services that are environmentally responsible, and provides public education for creating a more sustainable world. The organization has just introduced a new blog which, according to Linda Chipperfield, Green

Seal VP of Marketing & Communications, “is specifically designed to share lessons learned and helpful habits developed over Green Seal’s more than 20 years of ecolabeling and environmental work.” www.greenseal.org

THE RAINFOREST ALLIANCE The Rainforest Alliance has more than two decades of experience developing environmental and social standards for the sustainable management of natural resources while helping companies and organizations of all sizes adopt sustainable practices. Central to the sustainable forestry efforts is independent third-party certification, which assures consumers that the wood products they purchase come from well-managed forests.

With the launch of SmartWood in 1989, the Rainforest Alliance developed the world's first global forestry certification program and the first to rely on market forces to conserve forests. It is a founder of the FSC. In addition to FSC certification, the Alliance offers timber legality verification services and skills training through our Training, Extension, Enterprises and Sourcing (TREES) program. www.rainforest-alliance.org

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TYPE

BERTHOLD TYPES Berthold is an historically important designer source for high-quality, classic typefaces. Founded in 1858 in Berlin, the H. Berthold foundry was renowned for crafting high-quality typefaces, and was one of the largest and most successful type foundries in the world. Berthold Types continues this tradition by offering graphic design professionals the quality typefaces comprising the Berthold Exklusiv Collection. Berthold exclusively offers the Akzidenz-Grotesk typeface known as “the mother of all sans serifs.” Among other classic typefaces offered are AG Book, Barmeno, Block, City, Corporate ASE, Delta, Formata, Imago, and many other new and longtime favorites. Berthold font software is available in the Open Type format with many font families available with extended language support. The firm offers a variety of licensing options from basic end user licenses for individuals and small companies to flexible corporate extended licenses for use with the latest technologies. With regard to using Berthold fonts on the web, designers can now purchase web licensing for favorite Berthold fonts and use them on Typekit alongside the library subscription. The License fee is a onetime perpetual cost. www.bertholdtypes.com www.bertholdwebfonts.com

THE DARDEN STUDIO

P22 TYPE FOUNDRY

The Darden Studio produces and publishes the typeface designs of Joshua Darden and his collaborators. Based in Williamsburg, Brooklyn, the studio create new typefaces and lettering for publications, institutions, corporate brands and private clients. Working closely with clients, they pursue typography that is “the result of earnest inquiry, appropriate for current editorial standards and technology, and rooted in the values and practices of five centuries of typefounding.” Born and raised in suburban Los Angeles, Joshua Darden, since establishing his Brooklyn-based studio in 2004, has collaborated with clients in dozens of markets, including developing custom typefaces for Latin-based, Cyrillic, and Greek alphabets. He has lectured at the University of California Santa Barbara, has sat on panels at the TypeCon and South by Southwest Interactive conferences, juried the Type Directors Club Type Design Competition, visited RISD as a Guest Critic, and taught at Parsons and SVA. dardenstudio.com/studio

P22 type foundry creates computer typefaces inspired by Art & History and is renowned for its work with museums and foundations to ensure the development of accurate historical typefaces that are fully relevant for today's computer user.

P22 is comprised of 4 distinct collections, each with a unique typographical focus. In addition, P22 offers custom font design and licensing solutions. The origin of the firm is telling: P22 began creating fonts in 1994 based on the handwriting and imagery of surrealist artists Marcel Duchamp and Joan Miró. These were not typefaces in any traditional sense. The Duchamp font was an attempt to use Duchamp’s own methods of random selection and appropriation in a self-referential homage. The Miró font was an attempt to extract a full alphabet from the forms found throughout Miró’s “Constellation” series of paintings. Both fonts were packaged with a simple flat card and a floppy disk and sold in museum gift shops. This was the beginning of P22; the interest generated by these two font sets inspired the firm to work on revivals of actual type designs that had never before been available in digital form. www.p22.com

MONOTYPE IMAGING Monotype is a leading global provider of typefaces, technology and expertise that enable the best user experience and ensure brand integrity.

Based in Woburn MA, Monotype provides customers worldwide with typeface solutions for a broad range of creative applications and consumer devices. The company’s libraries and ecommerce sites are home to many of the most widely used typefaces — including the Helvetica®, Frutiger® and Univers® families — as well as the next generation of type designs.

And its Fonts.com store offers tens of thousands of font products for preview, purchase and download.The company recently teamed with Google to offer a free public version of Monotypes Typecast™ application via Google Fonts, with the goal of helping users to create better quality web typography. The Typecast design tool makes it easy to try out and experiment with font pairings from the Google Fonts directory.” www.monotype.com

VEER Affordable images and fonts for creatives is Veer’s reason-to-be. The company’s creative elements “help people add style to business, marketing, and personal design projects — from websites and blog posts to business presentations and ad campaigns.” There are currently thousands of fonts to chose from, and dozens of featured releases on displayed prominently on the site at any one time. The font library includes font families and individual fonts from more than 75 foundries. Fonts include display faces, text families, scripts as well as picture and symbol fonts.

Collections include: Umbrella™, stylish and contemporary display faces handpicked from around the world; Jukebox™, inspired by sign painting and vintage Americana; Cabinet™, distinctive text families for large projects and logos that features recognized international foundries as TypeTogether; and Red Rooster™, which offers new designs and interpretations of historic fonts.

New fonts are added regularly. www.veer.com

HOEFLER & CO. For 25 years, this firm has helped the world’s foremost publications, corporations, and institutions develop unique voices through typography. The body of work includes some of the world’s most famous designs, typefaces marked by both high performance and high style. Hoefler & Co. works with brand leaders in every sector, developing original typefaces for print, web, and mobile environments, and licensing fonts from a library of more than one thousand designs. Innovation abounds with recent introductions: Quarto®, a new family of display faces for print and web, a modern interpretation of some of the intriguing and open-ended aspects of Dutch Old Styles; Tungsten Rounded, a new family of six fonts that’s at once earnest, energetic, and wry; and a two-style family of forward-looking, stadium-sized letters called Nitro & Turbo, which grew out of a commission from Michael Bierut at Pentagram for an original typeface for the New York Jets. And the company continues to refine its Cloud.typography webfont solution for design professionals that takes the guesswork out of using fonts online. www.typography.com

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RETAIL + ONLINE PAPER STORES ENVELOPES.COM

THE PAPER MILL STORE

Headquartered in Amityville NY, with distribution facilities strategically located throughout the U.S., Envelopes.com products range from standard sizes and styles of mailing envelopes to unique, hard to find, specialty envelope products. Most are available both plain or printed. A second generation family-owned and operated business founded in 1971, the company’s mission is to provide every customer with high-quality products, the best envelope value and the most comprehensive service.

Today, Envelopes.com has grown into a leading online supplier of envelopes, paper and coverstock products. Customers can now easily purchase hard to find products such as digital sheet sizes, or made to order items. Along with unique product offerings and cutting edge services such as White Ink and Variable Data Printing, the site recently launched a brand new, user-friendly online design tool with hundreds of templates. The tool allows customers to customize just about anything from invitations to personalized notecards. www.envelopes.com

This online store began in 2004 with the idea of offering graphics professionals great papers and prices that are easy to get when needed.

The corporate office campus is in Sun Prairie WI, with a state-of-the-art converting and distribution center in the heart of the “Paper Valley.” Because they stock all papers in climate controlled safety, and their own people pick and pack orders for same-day or next day delivery, paper and envelopes will arrive on time and in perfect condition. The company uses 100% wind power through the purchase of renewable energy credits, offsets carbon produced by shipments, and FSC and SFI chain of custody certification. www.thepapermillstore.com

TIME MANAGEMENT FUNCTIONFOX FunctionFox is the leading provider of time and project tracking software for small creative companies. FunctionFox is dedicated to providing simple, secure, web-based tools to help creative companies improve productivity and profitability.

TimeFox, its web-based timesheet and project management software, is the number one ranked time-tracking system in North America. Graphic design, advertising, communications, marketing, multimedia, public relations, and interactive firms all choose TimeFox as their web-based time and project management application. It is currently used by thousands of customers in the US, Canada, Europe, Asia, Australia and New Zealand. FunctionFox was originally designed by an advertising agency for creative companies, so it is uniquely suited to the specific billing and timesheet needs of this industry. Many in-house marketing groups have also discovered how FunctionFox timesheets help improve accountability and simple project management.

And FunctionFox is especially strong in customer service and care. www.functionfox.com

JAM PAPER A proudly family-owned and operated company for over 55 years, JAM Paper & Envelope has retail stores and offices in New York and New Jersey — including two locations in Manhattan and one in Northvale NJ. (“JAM” stands for Janet, Andrew and Michael Jacobs, a tight-knit family who head the company’s operations day-in and day-out.) Its robust website carries a wide range of envelopes, plastics, paper, folders, bags, portfolios and boxes to help businesses and individuals look professional, creative and smart.

With stores and offices in New York City and New Jersey, JAM Paper is in the center of the fashion, media, public relations, design, marketing, event planning, and photography industries. Known as “The Best NYC Paper Store,” JAM manufactures a very large percentage of the products that they carry in order to ensure the highest quality product. www.jampaper.com

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COMMERCIAL + ONLINE PRINTERS 4OVER 4over is the largest trade-only printer in North America. With facilities in several states states, it offers a broad range of in-demand offset, digital and large-format printed products, with a wide variety of production turnaround and shipping options. An industry leader in print order fulfillment for print brokers and other trade professionals, 4over has a state-of-the-art print production facility and superior computercontrolled color quality, and has established itself with a tradition of quality and consistency.

Since its inception in 2001, 4over has experienced explosive growth into an operation with hundreds of employees and expanded from a single building to numerous fully-operational facilities that encompass hundreds of thousands of feet of production and office space. A new development: 4over has launched a Package Printing Division offering low-cost, short-run product packaging. The line includes a variety of paper board box styles, an assortment of promotional/point-of-sales products, and a wide range of labels and stickers to accompany these products. www.4over.com

ALLIED PRINTING SERVICES This full service commercial/financial printing services company was established in 1949 by John F. Sommers and Betina Sommers in Manchester CT. From its first 150 sq. ft. location in 1949, Allied now operates out of a 300,000 sq. ft. modern facility on a beautiful 30 acre campus in the same town. It is a third generation family-owned business; the current President is John G. Sommers, Jr., grandson of the founder.

Popular with designers for its annual reports, collateral and direct mail printing, sales growth places it among the top 50 printers in the United States and we are the largest familyowned commercial printer on the East Coast.

Our team of sales professionals are the best in the business working out of offices in Boston, New York, New Jersey, Philadelphia and Washington DC as well as the plant in Connecticut. www.alliedprinting.com

BLURB Blurb is a creative self-publishing platform that enables anyone to create, self-publish, promote, share, and sell his or her own print and ebooks.

Blurb offers book-making tools for every skill level – from first-time book makers to experienced design professionals. Blurb’s bookmaking tools include BookSmart (a downloadable tool), Bookify (an online tool), and Blurb’s plug-in for Adobe InDesign which allows book makers to design and upload their book’s PDF files from within InDesign itself. Blurb’s add-in for Microsoft Word enables book makers to go from manu92 G D U SA

MOO This online print and design company is passionate about great design and the difference it can make.

They believe great design work can work wonders for every business, no matter the size, and make it simple for customers to create beautiful, expertly crafted business stationery and promotional materials that start conversations and open doors with their online design tools. Their curated range of premium products includes Business Cards (including Letterpress), MiniCards, Letterhead, Stickers and Flyers. As well as the ability to print up to 50 different images across your stationery products through its patented Prinitfinity technology. Using only the finest papers, they partner with Mohawk®, and when a paper doesn’t already exist they co-create it so it’s product perfect. Catering to businesses of all sizes, minimum orders start at just 50 cards in a pack. MOO offers design tools for professionals to upload their designs as well as a reseller program for designers looking to purchase products on behalf of customers. Free sample packs are available. www.us.moo.com

script to book easily. Blurb authors can promote and share their books and ebooks using the free online marketing tools; set their price and sell their books and ebooks in Blurb’s online bookstore; and use the print-on-demand technology to print as few or as many books as they’d like. www.blurb.com

team crosses generations. From its small hometown home in Wisconsin, Fey Printing now conducts business across the globe, offering digital printing, offset printing, specialty printing, letterpress and bindery services and a complete fulfillment center. www.feyprinting.com

IMAGERS FEY PRINTING Fey Printing is family-owned and places ultimate value on personal relationships. This dates all the way back to 1932, when Manuel “Manny” Fey purchased W.F. Huffman Printing Co. From a small hot-metal printshop, renamed Fey Publishing Company, to a modern 100,000 square foot fullservice facility of today, the more that things have changed, the more they stayed the same.

The dedication to integrity, quality and personal service remains rooted in their “desire to do business with friends.” When Donald Gasch purchased the company in 1989, the company was rejuvenated with fresh ideas, strong leadership and visionary direction. He also rebranded as Fey Printing, to emphasize that his is a full-serve commercial printing operation. But one thing did not change: Fey has remained, at its roots, a family-owned business. The leadership

Imagers opened in 1947 and has built a national following of professional designers and production people for its fast, reliable and affordable digital prepress, production and short-run printing services. The company is a single source for digital offset printing, large format posters and banners, banner stands and portable displays, color laser printing, business cards, brochures, invites and postcards with special new low rates. Imagers is also an environmentally conscious company, and is a certified chain of custody FSC. A key to Imagers’ continued success: the knowledge and expertise to be a single source for its clients’ graphic needs and to serve as a true extension of the clients’ marketing departments. A constantly updated and improved website keeps the company at the cutting edge of print technology and customer service. www.imagers.com

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MODERN POSTCARD Modern Postcard prides itself on helping clients attract and retain their best customers. With over 25 years of printing experience, the company specializes in direct mail with postcards. Its state-of-the-art 75,000 square foot facility in Carlsbad CA makes it possible to print and mail the highest quality postcards on the market at competitive rates, combined with quick turnaround and true one-on-one customer service.

Everything from start to finish – typesetting, drum scanning, direct-to-plate digital imaging, printing, shipping, bindery and complete mailing service – is produced inhouse. Complete mailing services also add convenience, improve delivery and maximize postage savings. Their superior customer service support features personal account teams, web-based status reports and automated reminder calls. There are several ways to order: Full Service – a complete solution, Upload & Go – where designers prep their own files and enjoy savings, and Simplecard – greeting or postcards for small orders. www.modernpostcard.com

MY1STOP My1Stop.com is “America’s online printing superstore,” offering all types of printed products.

Established in 2005, the goal has always been to provide excellent customer service and superior quality products at competitive prices.

The firm offers a wide range of custom printed and stock products with quick turn times. Overall customer experience is enhanced with a seasoned staff of printing experts who provide real time customer service via live chat, phone, email, and/or fax. Services and capabilities include: marketing collaterals with photo quality printing; product labels stock and custom presentation folders; plastic applications such as cards, mailers, table talkers, and spin wheels; unique magnet applications; long run labels for distribution centers; healthcare forms and wristbands; short run checks for small business; distribution labeling solutionsand more.

The company regularly appears in Inc. magazine’s annual Inc. 500|5000 list. www.My1Stop.com

NAVITOR MPRESS LLC MPress Graphics, led by industry veterans Gerry Schneiderman and Maggie Black, has extensive experience working with top graphic designers and corporate end users in the New York metropolitan area. MPress’s business model is to align itself with leading production and manufacturing resources in the industry and to find exactly the right fit of capacity, capability and quality for clients. Offerings include engraving, offset printing, thermography, embossing, foil stamping and die cutting. The company has been marked by extremely rapid growth, built, say the founders, on their ability to “stand in their clients’ shoes” so as to understand their needs and deliver for them. mPress crafts GDUSA stationery and the Award Certificates for many of GDUSA’s competitions, and has been a winner in the competition as well. www.mpressllc.com

Navitor is a recognized leader in wholesale, personalized printing with an impressive portfolio of products and processes, and over 60 years experience in commercial printing. Navitor customers know they can rely on quality not just for the easy jobs, but also for projects that require unique processes, specialty inks or paper, full color thermography, die cutting, blind emboss and many more process options. Navitor describes its business model as “the power of us.” In this spirit, Navitor offers wholesale print pricing to members — graphic designers, marketing services companies, print shop owners, ad agencies, print brokers and others in the promotional industries — thus creating a community of small business owners and industry experts who are actively growing their businesses together by offering quality and value to customers. www.navitor.com

PRINTRUNNER PrintRunner and PrintRunner.com provide full service high quality printing out of Van Nuys CA. PrintRunner, Inc. was established with little more than a small press and a dream. Ten years later, the company occupies over 25,000 sq ft.

Growth results from the company’s commitment to providing the best value at an affordable price for a full range of promotional needs including business cards, full color brochures, postcard printing services and beyond. To maintain that commitment, PrintRunner.com has invested millions to bring all the services it offers inhouse — from concept to completion, from prepress to bindery. www.PrintRunner.com

UNIMAC GRAPHICS This diversified graphics communications company serves clients in the Northeast and Mid-Atlantic regions, as well as select clients throughout the U.S. Unimac consists of over 400 professionals delivering world-class service in offset and digital printing, print production, integrated marketing communications, data service, fulfillment and customer support.

The company has built a reputation as a provider for cost effective, innovative, print communication solutions; and as a financially sound organization that allows it to acquire the latest equipment, keep high quality employees, and have the support of top-notch various vendors. The UNIMAC Graphics Group includes: SCI Strategic Content Imaging; Tanaseybert; Philip Holzer Mailing Services; UNIMAC Interactive; UNIMAC Mail; and UNIMAC Packaging. www.unimacgraphics.com

WEB-TO-PRINT SOLUTION PRINTEROCITY Printerocity is a leading web-to-print solution ideal for graphic designers and advertising agencies. When you think Printerocity, think of easy-to-build, custom web-to-print templates. With your existing skill set, specify all the fixed and variable components of a template using layers in InDesign. Printerocity templates allow remote users to easily order collateral online while you and your client’s marketing department maintain full control over branding and marketing conformity. Integrated with a direct link to print production, print management has never been easier. Printerocity also includes more than 12,000 predesigned, industry-specific templates and access to stock images from Fotolia. Each is at the designer’s disposal through branded client microsites that can be built in as little as one day. Finally, a fully integrated web-to-print solution is right at your fingertips. A free 30 minute demo is available. printerocity.com

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PACKAGING + PRESENTATION SERVICES ADMORE Admore® is the largest manufacturer of premium presentation folders and related items such as binders, portfolios and other presentation products. Admore products are sold only through qualified distributors and the product line features hundreds of standard design pocket folders, portfolios, report and tax covers, binders, computer packaging, key and gift card holders, plastic cards, totes and boxes.

Customization of all products is available.

There’s also a large selection of inhouse stocks, including recycled and certified papers, and sales tools and art templates are available on the website. Founded in 1947, the company’s cornerstone is quality. With the aid of engineers from the Graphic Art Technical Foundation, its 57,000 square foot facility was specifically designed to produce presentation products.

Hence the mission statement: “We promise to present the best: passionate service, incredible quality and commitment to each other.” Admore is part of the Ennis family, engaged primarily in the sale of business forms, apparel and other business products, as well as private label printing. www.admorefolders.com

COLOREDGE Coloredge Comp is a packaging prototype and creative production studio that helps some of the world’s most prominent brands bridge the gap between vision and market fulfillment. With production facilities in Los Angeles, Atlanta and New York staffed by highly skilled crafts people, the firm helps guide CPG, design, and agency clients through the laborious brand development process. Whether you need prototypes for presentations, TV commercials, focus group testing, or sales samples, Coloredge Comp creates beautiful, brand strong images and helps prove out package concepts early on in the design process. www.coloredge.com

CORPORATE IMAGE Corporate Image is a leading provider of sustainable 3-ring custom binders and promotional presentation materials, including folders, boxes and multimedia packaging. The company is an FSC Certified printer, and remains committed to improving its production processes and introducing new eco-friendly materials that maintain a high level of quality while reducing waste. The company states: “We transform outstanding graphic design into beautiful presentation products. Our goal is to help you promote and differentiate your customers and products. When you are successful,

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we are successful.” Catalogs and samples are available online or can be requested via the website. And the company’s website, promotional materials and eblasts represent a constant source of ideas and inspiration for graphic designers. Affiliated companies include LBS, book-binding industry for more than 80 years; Archival Products, which offers innovative solutions for preservation and conservation of printed materials; and Naked Binder, which has designed what may be the most eco-friendly binder on the planet. www.corp-image.com

packaging innovations like Klearfold® Keeper and InSight® packaging systems. The company employs the most advanced printing, decorating and converting technologies, and its proprietary technology ensures that Klearfold plastic boxes set up quickly and easily in both hand and machine-fill applications. It is also known for exceptional service, continuos research, and timely new product development. www.hlpklearfold.com

HOLLISTON

Curtis Packaging is a manufacturer of high quality folding cartons to the world’s most discerning brands. Curtis draws inspiration from the creative human spirit, which it uses to create premium products of “outstanding beauty and enduring value.” Every paperboard carton passes through the hands of many experienced packaging professionals and, say officials, “each touch exemplifies the dedication, knowledge and tradition cultivated since our establishment in 1845.” Sustainability is a high priority: Curtis is 100% carbon neutral, uses 100% renewable electricity, and it is FSC and SFI certified. www.curtispackaging.com

As the nation's oldest and largest manufacturer of cloth coverings, Holliston, LLC, has served the book cover material, fancy packaging, and industrial cloth markets since 1895. Today, it maintains a fully functional domestic Research & Development facility-providing customers with a continually updated choice of materials, colors, fabrics, coatings, and embossings.

Built on the cornerstones of innovation and sustainability, it is meeting the 21st century head-on with environmentally friendly products designed for the digital age and increased financial stability. Interestingly, Holliston has long been the U.S. Government’s preferred supplier of high-security passport cover material. www.holliston.com

ESKO

ILS

Esko is a global supplier of integrated solutions for packaging, brand management, sign and display finishing, commercial printing and professional publishing. The Esko product portfolio supports and manages the packaging and print processes at brand owners, retailers, designers, packaging manufacturers and print service providers. Solutions are used in packaging management, artwork creation, structural design, prepress, 3D visualization, plate making, workflow automation, quality assurance, sample-making, palletization, supply chain collaboration and the production of signage and displays. Esko solutions consist of an extensive suite of software and two hardware product lines, complemented with professional services, training and consultancy. According to the company, 9 out of 10 packages found on retail shelves have been created with the help of Esko products and services. www.esko.com

ILS is an award-winning digital label and packaging specialist located just outside Cincinnati OH. Founded as Innovative Labeling Solutions in 1996 by a family partnership, the company has quickly grown into a cutting-edge full service label and packaging company operating in a 65,000 square foot facility. With four HP 6600 Indigo presses, a new HP 20000 Indigo press, as well as finishing equipment for hot stamping, embossing, specialty varnishes, flexible packaging and shrink sleeve seaming, the company’s state-of-the-art facility offers turn-key solutions to all segments in the consumer product market. www.ilslabels.com

CURTIS PACKAGING

HLP KLEARFOLD For over 40 years, HLP Klearfold has been the clear plastic packaging specialist. Clear plastic packaging from HLP Klearfold is a brand communications tool that connects consumers directly with products by, among other things, providing three-dimensionality and a clear view of the package contents. HLP Klearfold is currently the world’s largest producer of clear plastic boxes as well as a leading providing of custom thermoforming and clear plastic tubes and rounds, and the developer of clear

KALEIDOSCOPE Kaleidoscope started as a brand imaging and prototyping company in 1995. Through that work, it began to solve product and packaging design challenges for clients. It then built disciplines and teams around those services.

Today, Kaleidoscope helps clients connect the dots between consumer needs, strategy and the brand experience. The passion and dedication that made its team members true artisans at the start now fuel the company’s pursuit to further the craft of building brands. Kaleidoscope employs brand strategists, industrial and graphic designers, implementation and mock-up artists and other specialists. www.thinkkaleidoscope.com

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DIMENSIONAL PRINT MARKETING STRUCTURAL GRAPHICS

RED PAPER PLANE Red Paper Plane provides an easy and cost effective way to design and order dimensional and pop up marketing collateral online. They provide all the tools you need like downloadable templates, instant pricing and free samples. When ready to order, designers can preview designs with a live online 3D design tool and download a PDF proof prior to ordering making it convenient to share proofs with clients. Create eye catching event collateral, direct mail and branding pieces that instantly capture attention and are always remembered. Red Paper Plane offers quickturn around times of 5-7 business days. Some formats include the 4.25” Pop Up Cube, 3” Pop Up Cube, Telescoping Slider, The Flapper®, Pop Up House, The Extendo®, The Exploding Page and Polygon. Red Paper Plane is the leader in producing these formats quickly and economically. Red Paper Plane is a division of Structural Graphics, a pioneer in dimensional print design, production and marketing. www.redpaperplane.com

NAKED BINDER Naked Binder operates on the belief that good design incorporates function, aesthetics and sustainability. And is proud of the fact that it has designed what may be the most eco-friendly binder on the planet, one that is “durable, well-designed and 100% recyclable.” Company officials say that, while a 3-ring binder may not be able to save the world, it can reduce toxic landfill by about 40 million pounds a year, keep office and home air better, and preserve the forests and wild spaces. Naked Binder is a members of 1% for the Planet and supports local schools through donations and offer across the board discounts for educators. The products are made in the U.S. heartland, more specifically Des Moines IA. www.nakedbinder.com

TRICORBRAUN TricorBraun is one of the packaging industry’s largest suppliers of glass and plastic containers, closures, dispensers and tubes in North America.

The company sports an award-winning Design & Innovation center that combines package design and development, custom mold manufacturing and process engineering expertise within one organization. TricorBraun has earned a number of package awards including WorldStar, AmeriStar

awards as well as GDUSA’s American Packaging Design Award and American Graphic Design Awards. With over 40 locations, TricorBraun is the leader in the development of new package designs in both glass and plastics, and is a stocking distributor of closures, pumps, sprayers, and other ancillary packaging components. www.tricorbraun.com

UNIVENTURE Univenture has been inventing and manufacturing consumer and industrial products for entertainment and publishing since 1988. Founded

by Ross Youngs in Marysville OH, the company produces media packaging under several well-known brands. With more than 50 issued patents worldwide, Youngs and Univenture credit a great deal of their successes to ingenuity. The revolutionary Safety-sleeve® material, which allows slim and secure disc protection, made such waves and led to Univenture's first of five inclusions in the Inc. 500 Fastest Growing Companies. The invention of the patented U-1000 system in 1997 similarly transformed the limits of high-volume, highly customizable, completely automated media packaging. Corporate brands and divisions today include Unikeep (premium storage and presentation solutions), EnvyPak (creative solutions

Structural Graphics is the pioneer of the dimensional print marketing industry. For over three decades, we’ve helped market many of the most influential brands. And we’ve done this by delivering attention-getting solutions that stop people in their tracks. Structural Graphics introduced the world to dimensional print marketing in 1976, when a fascination with pop-up books and paper led them to engineer a new medium. As the world has changed, its capabilities and service offerings continue to evolve. Since then, they have become a veritable one-stop-shop for almost anything a marketer can imagine to make their print marketing materials break through, including specialty and gift card packaging, point-ofpurchase displays, direct mail, magazine inserts, sales presentations, media kits and more, standalone or aligned with digital marketing efforts. www.structuralgraphics.com

for direct mail), PackZen (manufacturing and customizing premium vinyl binders and other flexible film products), and Safety-sleeve (the “gold standard” in media packaging). www.univenture.com

WILLIAM FOX MUNROE WFM has been designing compelling consumer experiences for over 40 years. Opened in 1972 as a one man, one client shop, things grew quickly and accelerated even faster when employees Dan Forster, Tom Newmaster, and Steve Smith purchased the business in 1998.

Today, they continue that legacy with a dedication to developing memorable, awardwinning packaging and point of sale solutions.

WFM has a staff of specialized designers whose goal is to create impactful graphics day-in and day-out. They provide excellent, cost-effective graphic solutions on time and on budget. WFM’s diverse clientele benefit from their extensive category expertise, exceptional personal service, and strategic thinking. Services include graphic and structural design, concept and ideation, online consumer insights, packaging prototypes and comps, point-of-sale and sales support materials. They have been listed among Fast Company magazine's Fast 50 most innovative companies. www.wfoxm.com

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HARDWARE + SOFTWARE ADOBE

Adobe is changing the world through digital experiences. The company has redefined business, entertainment and personal communications by setting standards for producing and delivering engaging content. Its portfolio contains many of the most respected and recognizable software brands such as Photoshop, Illustrator, InDesign, Dreamweaver and Acrobat. An initiative of particular interest: the expansion and refinement of Adobe Creative Cloud, the subscription service that lets creatives download and install Adobe’s desktop applications. This past year, Adobe continued to drive Creative Cloud innovation with the release of 14 new versions of desktop applications, including essential tools like Adobe Photoshop CC, Adobe Illustrator CC, Adobe Dreamweaver CC and Adobe Premiere Pro CC. The biggest Adobe software release since CS6, it also included four new mobile apps, the immediate availability of creative hardware, service updates, and new offerings for enterprise, education and photography customers. There are now well over 2.3 million Creative Cloud subscriptions. Also of note at presstime: Adobe is in the process of acquiring stock visual agency Fotolia. www.adobe.com

AGFA GRAPHICS Agfa Graphics has long been a world leader in prepress solutions for the printing and publishing industries, and an advocate for graphic designers and print buyers. Offerings include digital printing solutions for sign and display and industrial printing, and constantly expanded offerings in the growing digital inkjet market with wide-format printing solutions for posters, banners, signage and displays, textiles and decoration. As the world leader in prepress solutions, Agfa also provides commercial, newspaper and packaging printers with an extensive range of integrated premedia solutions, from complete computer-to-film/plate systems to digital contract proofing to PDF/JDFbased workflow automation software. And the company produces state-of-the-art analog plates

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as well as thermal, visible-light, and chemistryfree digital plates. Agfa Graphics was an early proponent of green printing technologies, creating the GreenWorks program to recognize and honor printers who integrate, support and promote environmentally sound practices within their facilities. To date, Agfa has recognized hundreds of printers for their green printing efforts; you can learn more about the program on the GDUSA website. www.gdusa.com/agfa www.agfagraphics.com

World’s Most Reputable Companies of 2014 by RepTrak100. Canon U.S.A. is committed to customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. In 2014, the Canon Americas Headquarters secured LEED® Gold certification. www.usa.canon.com

COREL Canadian-based Corel provides some of the industry’s best-known graphics, productivity and digital media products. Boasting a comprehensive portfolio of innovative software, Corel has built a reputation for delivering software that is easy to learn and use, helping people achieve new levels of creativity and productivity. The industry has responded with hundreds of awards for innovation, design and value. Product lines include CorelDRAW Graphics Suite, Corel Painter, Corel PaintShop Pro, Corel VideoStudio, Corel WordPerfect Office. www.corel.com

DELL

APPLE Apple ignited the personal computer revolution in the 1970s and reinvented the personal computer in the 1980s with the Macintosh.

In the 21st century, Apple designs Macs, along with OS X, iLife, iWork and professional software.

It also leads the digital music revolution with its iPods and iTunes online store. And it has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad. Despite the symbiotic history between graphic design and Apple’s origins, Apple’s focus has increasingly moved to the consumer market, making it one of the most valuable companies in the world. For example, for its fiscal 2014 fourth quarter, the company posted quarterly revenue of $42.1 billion and quarterly net profit of $8.5 billion. www.apple.com

CANON USA Canon U.S.A. is a leading provider of consumer, business-to-business, and industrial digital imaging solutions. With approximately $36 billion in global revenue, its parent company, Canon Inc. ranks third overall in U.S. patents granted in 2013 and is one of Fortune Magazine’s World’s Most Admired Companies in 2014. Other awards coming in 2014: recognition by Interbrand as a Best Global Brand and one of the

For nearly 30 years, Dell has been a major provider of computers and information technology infrastructure. Its climb to market leadership is legendary. Dell is making a concerted effort to serve the creative professional community and related small businesses with targeted products, such as the Dell Precision workstations, which often come with special offers on Adobe software.

Interestingly, in the traditionally Mac-oriented world of design and publishing, Dell’s use among designers, artists, photographers and 3D animators is on the rise. Michael Dell's biggest accomplishment may well be taking his company from a PC maker to a technology firm with a strong product portfolio from desktop to data center. As the computer and desktop market changes, Dell has gotten serious about ramping its solutions skills and capabilities with investments in key intellectual property and talent. www.dell.com

EPSON AMERICA Epson America is the U.S. affiliate of Japanbased Seiko Epson Corporation, a global technology company at the forefront of technological revolutions in imaging, robotics, precision machinery and electronics. Epson offers an extensive array of image capture and image output products for the consumer, photographic, business and graphic arts markets. It is the company’s vision to drive Digital Image Innovation by providing cutting-edge imaging solutions, focused on the fields of imaging on paper, imaging on screen, and imaging on glass.

Supporting this vision will be continued innovation in core devices that provide value-added solutions for linking imaging products. To see

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some of the products for graphic designers — Epson Stylus Pro Designer Editions of all sizes for prototyping, proofing and comping at its finest — click on the Epson banner on GDUSA’s homepage. Founded in 1975, Epson America is headquartered in Long Beach CA. www.epson.com

HP Stanford University classmates Bill Hewlett and Dave Packard founded HP in 1939. The company's first product, built in a Palo Alto garage, was an audio oscillator — an electronic test instrument used by sound engineers. One of HP's first customers was Walt Disney Studios, which purchased eight oscillators to develop and test an innovative sound system for the movie Fantasia. Today, HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society; the product portfolio pans printing, personal computing, software, services and IT infrastructure to solve customer problems. One area generating momentum is the HP Indigo Digital Press portfolio, which is experiencing significant hardware unit growth and the introduction of new products that are expanding digital printing and related packaging capabilities in terms of hardware, ink and media. www.hp.com

KODAK Recently emerged out of bankruptcy, the venerable Kodak has established a new organizational structure intended to make the company fastermoving, more competitive and more entrepreneurial. The company will have five marketfocused business divisions: Print Systems; Enterprise Inkjet Systems; Micro 3D Printing and Packaging; Software and Solutions; and Consumer and Film. These divisions will be end-to-end operating units with responsibility and accountability for portfolio, product design, engineering, services, sales, purchasing and supply chain. Several weeks ago Kodak announced a new initiative: a smartphone for the Android platform that comes with some camera-ready software built in. www.kodak.com

MICROSOFT Founded in 1975, Microsoft is the worldwide leader in software, services, devices and solutions that help people and businesses realize their full potential. Almost needless to say, the Redmond WA-based company develops, manufactures, licenses, supports and sells computer software, consumer electronics and personal computers and services. Its best known products — Microsoft Windows, Microsoft Office office suite, and Internet Explorer — make it one of the world's most valuable companies.

The company also produces a wide range of other software for desktops and services, and is

active in internet search (Bing), the video game industry (Xbox), mobile phones (via Windows Phone OS). Recent acquisitions include Skype and Nokia's devices and services division.

Microsoft Visual Studio is an integrated development environment, used to develop websites, applications and web services. Built in tools include a forms designers, web designer, class designer and a database schema designer. www.microsoft.com

QUARK

WACOM

Founded in Denver in 1981, Quark’s vision was to create software that would lay the foundation for modern publishing. For more than 30 years, Quark has striven to deliver on that promise, with intermittent success that has both riveted and confused the creative community. Quark’s current software offerings enable organizations of all sizes to meet customer demand for engaging, relevant communications when, where, and how they want them. The solutions seek to combine the power of XML with flexible layout and design to automate the delivery of customer communications to print, web, and interactive experiences on the latest digital devices. The company recently previewed QuarkXPress® 2015, the next major version of the iconic design and layout tool for print and digital publishing.

Features include a new 64-bit architecture, efficient print and digital production several user-requested applications. The new version will continue to be sold as a perpetual license. www.quark.com

Founded in 1983, Wacom is a global company based in Japan with subsidiaries and affiliate offices around the world to support marketing and distribution in over 150 countries. It is the world’s leading manufacturer of pen tablets, interactive pen displays, and digital interface solutions. The advanced technology of Wacom’s intuitive input devices has been used to create exciting digital art, films, special effects, fashion and designs around the world and provides business and home users with their leading interface technology to express their personality. Wacom also supports designers and creators by organizing/participating in various activities to nurture new talents. The OEM segment of Wacom’s business recently reached a milestone: 100 million of its unique digital pen components have been produced illustrating the accelerating demand for digital pens as a speedy, high-precision input tool on mobile products. www.wacom.com

ROLAND DGA

XEROX

Roland DGA Corp. serves North and South America as the marketing, sales and distribution arm for Roland DG Corp. Founded in 1981 and listed on the Tokyo Stock Exchange, Roland DG of Hamamatsu, Japan is a worldwide leader in the sign, graphic arts, vehicle graphics, engraving, ADA signage, direct part marking, rapid prototyping, 3D modeling and dental CAD/CAM industries. Roland DG is affiliated with Roland Corp., renowned in the music industry for developing MIDI technology and for producing digital music equipment including drums, keyboard synthesizers, recording equipment and other related technologies. Soon after its founding, Roland DG began introducing a wide variety of groundbreaking products including vinyl cutters, thermal transfer printer/cutters, wide-format inkjet printers and printer/cutters, 3D scanners and milling devices, and engravers. The products — many of which are popular for graphic production — have blazed new trails for entire industries and earned Roland DG a reputation for innovation, quality and reliability.

Each year, Roland sponsors the Creative Awards Contest, a competition designed to showcase the diverse and highly original array of projects produced by Roland users. www.rolanddga.com

For more than a half a century, Xerox has been a leader in document technology and services. It is morphing from a primarily manufacturing company to a leading enterprise for business process and document management, offering global services from claims reimbursement and automated toll transaction to customer care centers and HR benefits management. The new Xerox “is dedicated to innovation, service and giving our customers the freedom to focus on what matters most: your real business.” For the creative community, Xerox still produces, among other things, digital printing systems that address multiple needs: printing of proofs, comps and short runs of final color pieces in design studios through the Phaser family and printing of final jobs in print shops on Xerox iGen3 and iGen4 Digital Production Presses.

The Phaser line of Office Printers, notably the Phaser 7800, are made with the color management and media handling needs of graphic designers in mind. www.xerox.com

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2015 | DESIGNER FRIENDLY DIRECTORY

STAFFING + RECRUITMENT AQUENT Aquent is a global staffing company dedicated to creative, marketing and digital roles. Aquent offers a broad range of staffing services that help companies add technical expertise to their team, increase the bandwidth of their in-house employees and focus on solving their biggest digital, creative and marketing challenges. With a notable client list, generous benefits, and leading-edge training opportunities, Aquent, along with its sister brand Vitamin T, attracts and places thousands of in-demand talent worldwide. Aquent originated the concept of specialized temporary staffing for high-end creatives and web experts. Today, it offers a range of services including: temporary and contract-to-hire staffing, employer of record, studios, web applications; and online classes. www.aquent.com

of a graphics production house, the company has focused exclusively on human capital solutions for the creative profession since the beginning. It attributes its success to a strict focus on creative staffing and adherence to its values: employee centricity, service excellence, entrepreneurial spirit and passionate performance. www.thebossgroup.com

AIGA Founded in 1914 as the American Institute of Graphic Arts remains the oldest and largest professional membership organization for design and is now known simply as “AIGA, the professional association for design.” At one hundred, AIGA today serves more than 25,000 members through 68 chapters and 200 student groups.

AIGA stimulates thinking about design, demonstrates the value of design, and empowers the success of designers at each stage of their careers. Ric Grefé is the CEO; he has been at AIGA since 1995, developing programs that reinforce the relevance of design as an extraordinary creative gift and a critical element of business strategy. Coming in 2015 is the biennial AIGA Design Conference at the Hyatt Regency, New Orleans, October 8-10, 2015.

This popular event brings the design community together to experience provocative speakers, local culture, nightly networking receptions, competitions, exhibitions, professional development sessions and face-to-face roundtables with everyone’s design heroes. www.aiga.org

ARTISAN Artisan is an interactive, digital, marketing and creative staffing agency. It advocates for the best talent, including graphic designers, web and mobile developers, UX designers, interactive learning consultants, project managers, and more. And it nurtures relationships with the best clients, from interactive agencies to small nonprofits to major corporations. Artisan was founded by Bejan Douraghy in 1988 as a creative haven for Chicago’s top talent. By 1993, Artisan had tripled in size and was cited in Inc. Magazine as one of the fastest growing companies in the nation. Now a respected authority and leader in the staffing industry, Artisan has continued to evolve into an influential interactive, technical, and creative staffing agency — not just in it’s hometown but nationwide. Today, Artisan is a respected authority and leader with offices throughout the country. In 2014, the company won two Awards: “Best of Staffing – Clients” and “Best of Staffing – Talent,” placing Artisan among the top 2% of all agencies nationwide. www.artisantalent.com

THE BOSS GROUP The BOSS Group is an interactive creative and marketing staffing agency. The company has been supplying temporary, temp-to-hire and direct hire professionals to leading organizations across virtually every industry sector for 25 years. The BOSS Group has local offices in many major metropolitan areas — such as Atlanta, Baltimore, Chicago, Dallas, New Jersey, Philadelphia, and Washington DC — and is a certified Women’s Business Enterprise and a member of the BLR Holdings family of companies. Founded in 1988 by two principals

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ASSOCIATIONS, CONFERENCES + CULTURAL INSTITUTIONS

ART DIRECTORS CLUB THE CREATIVE GROUP The Creative Group (TCG) is a leader among creative and marketing staffing agencies. It specializes in connecting talented, creative professionals with companies looking to hire interactive, design, marketing, advertising and public relations talent. As the creative and design staffing division of Robert Half, TCG offers flexible solutions to meet companies’ project, contract-to-hire and full-time employment needs. Through the parent company, they also have the resources to support organizations' temporary and full-time staffing needs in the areas of technology, accounting, finance, administrative and legal. The Creative Group is well-connected to the communities they serve, having built valuable relationships with the top industry organizations, including AIGA, HOW Magazine, GDUSA, and The American Advertising Federation (AAF). They also have an exclusive relationship with The Wall Street Journal.

Working with The Creative Group gives companies and individual professionals a unique advantage. www.creativegroup.com

The Art Directors Club, based in Manhattan, is one of the most concentrated groups of creative talent in the world, as well as a gathering place for leaders in visual communication. ADC members share the vision of founder, Louis Pedlar, who brought his colleagues in advertising together in 1920 to dignify their profession and judge advertising art by the same stringent standards as fine art. For over ninety years ADC members have taken up the challenge by funding programs to “Connect, Provoke and Elevate” creative professionals around the world, to celebrate the winners of the Annual Awards and Young Guns competitions, to help students through the National Student Portfolio Reviews and Saturday Career Workshops, and to honor the achievements of Hall of Fame inductees and GrandMasters recipients. www.adcglobal.org

APDF Founded in 1985, the Association of Professional Design Firms is comprised of leading firms that consult in the use of design to help drive innovation and strategic business success.

Member firms represent a diverse collection of design skill sets including identity, experience, environmental, branding, packaging, interactive, product, engineering and industrial design. APDF

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and quality of manufactured goods. CMG’s major focus is to identify the direction of color and design trends. CMG members then interpret that information into salable colors for manufactured products across all industries. www.colormarketing.org

DMI The Design Management Institute seeks to connect design to business, to culture, to customers — to the changing world. Its mission is to brings together educators, researchers, designers, and leaders from every design discipline and industry, and to encourage design that delivers competitive advantage. Over the decades, DMI has been a place where “the world’s most experienced, creative, and ambitious design leaders gather to share, distill, and amplify their knowledge.” DMI focuses it’s mission in three areas: education, design valuation and connection. dmi.org

COOPER HEWITT Cooper Hewitt, Smithsonian Design Museum is the only museum in the nation devoted exclusively to historic and contemporary design. The Museum presents compelling perspectives on the impact of design on daily life through active educational and curatorial programming. The mission is to advance the public understanding of design across the thirty centuries of human creativity represented by the Museum’s collection. The Museum was founded in 1897 by the granddaughters of industrialist Peter Cooper as part of The Cooper Union for the Advancement of Science and Art. A branch of the Smithsonian since 1967, CooperHewitt is housed in the landmark Andrew Carnegie Mansion on Fifth Avenue in New York City, which has been massively renovated and restored. The Cooper Hewitt re-opened its doors in December with 60% more gallery space and a reinvigorated visitor experience. www.cooperhewitt.org emphasizes design as a business and provides a forum for leaders to grow their business skills and businesses through education, interaction and collaboration. Design firms join APDF to give their leaders access to an unequaled resource of business information, expertise and experience.

Professional insights, successes, failures, challenges and inspiration are shared in confidence; APDF is peer-to-peer interaction at its most basic and useful. www.apdf.org

BARD GRADUATE CENTER The Bard Graduate Center is a graduate research institute in New York City. Its MA and PhD programs, research initiatives, and Gallery programs explore new ways of thinking about decorative arts, design history, and material culture. A member of the Association of Research Institutes in Art History (ARIAH), the Center is an academic unit of Bard College. For graphic designers and creative professionals, BGC presents important exhibitions and gallery shows including, for example, the recently completed Barbara Nessim: An Artful Life exhibit that ran through mid-January. www.bgc.bard.edu

CHOOSE PRINT (PIASC) In January 2011, Printing Industries Association of Southern California launched its Choose Print campaign to promote the effectiveness and environmental credentials of print on paper.

Since then, Choose Print has spread nationwide,

with the support of Printing Industries of America (PIA) and its regional affiliate associations.

Choose Print has an exciting story to tell — a story of print’s resilience which can be traced to its unique qualities: It is enduring, versatile, credible, inviting, popular, beautiful, personalizable, recyclable, and renewable. The hub of the campaign is the Choose Print website, which acts as a clearinghouse for recent research and links to credible websites that tell the story about print’s marketing power and environmental record. The campaign also includes direct mail, printed brochures, reprintable articles, news releases, YouTube videos, social media, an advertising campaign, and vehicle wraps. The Choose Print campaign provides research-based facts and tools needed to get more print into clients’ marketing mixes – and improve the bottom line in the process. www.chooseprint.org

COLOR MARKETING GROUP Color Marketing Group, founded in 1962, is a not-for-profit, international Association of color design professionals involved in the use of color as it applies to the profitable marketing of goods and services. CMG provides a forum for the exchange of non-competitive information relating to all phases of color marketing; color trends and combinations; design influences; merchandising and sales; and education and industry contacts.

Members interpret, create, forecast , and select colors in order to enhance the function, saleability

EMERALD EXPOSITIONS Emerald Expositions is a leading operator of large business-to-business tradeshows in the U.S., producing more than 85 shows and conference events per year, connecting over 525,000 buyers and sellers across ten diversified end-markets. The company’s shows are typically the most prominent for exhibitors and attendees within their various industries.

Coming up for graphic designers: SURTEX® is the global B2B marketplace dedicated to the sale and license of original art and designwhere artists, agents and licensors connect with manufacturers and retailers to create the next best-selling products. The dates: May 17-19 at the Javits Center in New York City. www.surtex.com

GRAPHICS OF AMERICA/PAF The Printing Association of Florida (PAF) is a trade association for the printing and graphic arts industry in Florida. It is a member-driven organization serving the needs of Florida’s graphic arts companies since 1937. It also sponsors the Graphics of the Americas tradeshow — now celebrating its 40th anniversary as one of the printing industry’s largest, annual combined exposition and education events in the U.S. This year’s event takes place February 26-28 at the Miami Beach Convention Center. With worldwide attendance, GOA is a unique international event that attracts roughly 8,000 printers, designers, and creative professionals from over 80 countries, with concentration on North, South, Central America and the Caribbean. www.goaexpo.com

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2015 | DESIGNER FRIENDLY DIRECTORY

ASSOCIATIONS, CONFERENCES + CULTURAL INSTITUTIONS HOW DESIGN LIVE/F+W PUBLISHING The popular HOW Design Live, sponsored by F+W Publications, is a multi-level conference that includes the traditional HOW Design Conference, plus the InHOWse Managers Conference, the Creative Business Conference, the HOW Leadership Conference, and The Dieline Package Design Conference. This year it all takes place in Chicago May 4-8. Annually, this event is a unique opportunity to explore big ideas, meet design heroes, and learn from thought leaders — all in one five-day design extravaganza. (You can save $50 by using registration code GDUSA). www.howdesignlive.com

GRAPHIC ARTS SHOW COMPANY INSOURCE InSource provides the network for collectively sharing professional experiences, knowledge and best practices that help empower inhouse creative leaders to run their business most effectively. Started in 2002 by two managers of creative services, the organization aspires to be the global network for inhouse creative business leaders connected by common professional experiences, knowledge and best practices.

Since those early days, roundtable discussions on topics relating to real life challenges and best business practices have been at the heart of the organization. Today, InSource has expanded it’s reach to thousands of creative professionals around the world through online channels and events. Andrew R. Brenits of Arizona Public Service is currently President and Robin Colangelo of the White & Case law firm is currently Vice President. www.in-source.org

SEGD Society for Experiential Graphic Design is the new name of the Society for Environmental Graphic Design. In a move that acknowledges the role of experience, new media, and technology in the future of design, SEGD — the multidisciplinary design community whose members create experiences that connect people to place — added “Experiential” to its descriptor and mission. SEGD President Jill Ayers states: “We are graphic and information designers, fabricators, architects, exhibition designers, technology integrators, interaction designers, brand strategists, students, wayfinding specialists, teachers, and others who have a hand in shaping contentrich, experiential spaces. We are 1505 members in more than 20 countries.” www.segd.org

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Setting the pace for print and related tradeshows, the Graphic Arts Show Company operates first-rate events that serve the print, package and design communities. “The Show Company” was formed in 1982 by three industry associations, the NAPL, the NPES and PIA. GASC’s mission is to provide an effective forum through shows and conferences to meet the marketing requirements of the graphic communications and converting industries, and to bring industry buyers and sellers together in a cost-effective way. The next major event for GDUSA readers is GRAPH EXPO 15, September 13-16, at McCormick Place in Chicago.

This event will span the realms of print, online and mobile, and promises to be the most innovative exhibition of digital, inkjet, offset, flexo and hybrid technologies. Here, across an interactive show floor, attendees will see and explore demonstrations of the latest technologies, new applications, and products and services for every key facet of the graphic communications industry. Ralph Nappi is president of GASC. www.gasc.org

SOCIETY OF PUBLICATION DESIGNERS The Society of Publication Designers is dedicated to promoting and encouraging excellence in editorial design. Members are art directors, designers, photo editors, editors and graphics professionals. Since drafting its charter in 1965, the SPD remains the only organization specifically addressing the visual concerns of print and online editorial professionals. Activities promote the role of SPD members as journalists and partners in the editorial process, as well as foster new generations of publication designers through educational outreach and scholarship opportunities. www.spd.org

STA The Society of Typographic Arts is Chicago’s oldest professional design organization. As a vital hub for the Chicago design community, the STA sponsors lectures and conferences, develops publications, promotes cutting edge professional design, and maintains the Chicago Design Archive. Since its inception in 1927, STA has been an integral part of the Chicago design community, sponsoring seminars and conferences, and developing publications. For a brief time in the late 1980s, STA became the

American Center for Design. In 1990, the STA reorganized with a renewed commitment to design in Chicago. Today, it serves as the driving force in Chicago design, presenting a diverse schedule of programming, sponsoring organizations and events, and hosting the Chicago Design Archive, a collection of significant work from the city. www.sta-chicago.org

TWO SIDES This independent, non-profit organization was created to provide members of the graphic communications supply chain a forum to promote the responsible production and use of print and paper, improve sustainability standards and practices, share experiences and maximize customer confidence in our products. Companies behind Two Sides represent the forestry, pulp, paper, inks and chemicals, prepress, press, finishing, publishing and printing industries.

Common goals are to promote the responsible production and use of print and paper, and dispel common environmental misconceptions by providing users with verifiable information on why print on paper is an attractive, practical and sustainable communications medium. www.twosides.us

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TYPE DIRECTORS CLUB The Type Directors Club supports excellence in typography, both in print and on screen. Founded in 1946 by some of the industry’s leading practitioners, the TDC’s earliest membership included Aaron Burns, Will Burtin, Freeman Craw, Louis Dorfsman, Gene Federico, Edward M. Gottschall, Herb Lubalin, Edward Rondthaler, Bradbury Thompson, and Hermann Zapf. TDC today represents the best of today’s type design and type use. The TDC holds two yearly competitions, and its educational efforts have always been an important part of the Club’s mission. The TDC began offering lectures in 1947, and current lecture and class schedules offered by the TDC continues apace. The TDC is the home for typography — a physical meeting place and a strong professional affiliation. tdc.org

d e x a l e r e r 100% mo trees e r o m % 9 4

UNIVERSITY & COLLEGE DESIGNERS ASSOCIATION UCDA inspires designers working in academia in North America and around the world by delivering relevant programming and benefits in a personal and thoughtful way. The organization provides for the professional and personal growth of its members, and advocates for designer and educators roles within their institution. UCDA works to elevate the importance of design overall. UCDA was founded in 1970 as the nations first and only association for professionals involved in the creation of visual communications for educational institutions.

Over the years, it has grown to more than 1000 members throughout the United States and Canada. For many years, the main purpose of the association was to organize an annual conference and design competition for members. In the 1980s, the association experienced a period of rapid growth through a concerted marketing effort that attracted new members, increased member retention, and established a series of programs for the benefit of the membership. From the very beginning, UCDA has been guided and directed through the volunteer efforts of members who have participated in the leadership of the association. These individuals have acted with concern and interest for their profession and for their fellow designers to establish new programs and benefits and to expand the professional scope and statutes of the association. www.ucda.com

VISUAL CONNECTIONS Visual Connections organizes the only events of the kind in the United States, bringing together buyers and suppliers of photography, illustration, footage and fonts in city center locations. The events are intimate trade fairs, and the perfect place for buyers to discover great new imagery and design elements, and mingle with the people who matter. Entry is free but restricted to professional media buyers and researchers. The organizers also run an international online directory of visual media suppliers, which is free to search. The team consists of Deborah Free, who has many years of experience in developing and marketing stock agencies; and Edward Leigh who has nearly two decades of experience of IT in the stock photo industry and has been a technical consultant to many agencies starting up or making the transition to the digital age. www.visualconnections.com

Did you know that there are now 49% more trees growing in the U.S. forests than 50 years ago.† Magazines are printed on paper made from renewable wood…good news if you love spending a leisurely afternoon leafing through your favorite magazine. †

Society of American Foresters

To discover some surprising environmental facts about print and paper, visit www.youlovepaper.info/us

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We know

how you feel...

Want to get involved? Membership is free and volunteers are always welcomed.

InSource is the global network for in-house creative business leaders connected by common professional experiences, knowledge, and best practices.

Membership is free. Join today. in-source.org

January Pub Letter Focus_feb news play 1/22/15 10:09 AM Page 103

WHY DESIGNERS CHOOSE PRINT, REASON #8: PRINT IS TACTILE

BY GERRY BONETTO

Designer and illustrator Barbara Kosoff, a winner of GDUSA’s 2014 “Digital Print Cover Competition,” understands that there will always be value in good design. Regardless of the medium, she says, “a piece must look good, convey a message, and be compelling, interesting and memorable.”

When Kosoff is designing a print piece versus a digital piece, she finds that meeting all these criteria is just that much easier.

“One of the things I love about print is that it’s tactile,” Kosoff says. “I love being able to use different varnishes and textures.

I like the fact that people can hold a print piece in their hands.

You can touch it, turn its pages and interact with it. It’s your own experience.”

Pictured Top: All She Wants to Do is Dance, Los Angeles Times, LA Affairs Art Director: Wes Bausmith

In short, print has a physicality that stimulates the senses and arouses the emotions. It’s a tactile experience that delivers results.

“I do a lot of self-promotion,” Kosoff states. “I send e-newsletters.

Pictured Bottom: New Beginnings, personal work;

With e-newsletters you can see who’s opened it, who’s clicked on it – surprisingly, people don’t click as much as I’d like them to. I’ve had much more success when I send out a postcard

ALL IMAGES © BARBARA KOSOFF

campaign. People save these postcards!”

Kosoff recently sent out copies of the Sept/Oct 2014 GDUSA magazine that features her winning cover design. She wanted looks completely different in print than it does online. “The Neenah paper on which the cover was printed has a cool, metallic quality to it,” Kosoff explains. “You can’t see that

MIMI HADDON

people to physically have it, because she knew that the cover

online – you can only see that when you have it in your hands.

I think that’s the beauty of having a print piece.”

Many of Kosoff’s clients have reaped the benefits of successful print campaigns. “For example, I created a direct mail piece for a major technology company that opened up to become a poster,” Kosoff notes. “Unfolding the poster was an important

To view Kosoff’s mixed-media works, please visit BarbaraKosoff.com

part of the piece’s tactile experience. People loved those posters!

They hung them up in their cubicles and saved them for months.” It’s hard to get that kind of interaction – or staying power – with electronic media.

“Creating is a serendipitous process,” Kosoff declares. “Starting with an idea, I work intuitively and let the story unfold organically. There’s that unknown piece of the puzzle that makes it all come together like magic.”Kosoff strives to have that magical moment … and print’s tactile quality helps her create magical

GERRY BONETTO is VP Government Affairs for Printing Industries Association, Inc. of Southern California (PIASC) and a Choose Print content provider. PIASC is the trade association for the graphic arts community in Southern California. Founded in 1935 and incorporated in 1944, today, PIASC is the largest graphic arts trade association in the nation. Choose Print is an educational campaign designed to promote the effectiveness of print and to reinforce the fact that print on paper is a recyclable and renewable and thus a sustainable environmental choice.

Choose Print is sponsored by PIASC. Contact: ChoosePrint.org

moments for others, too.

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FREE INFORMATION To request product information from advertisers featured in this issue visit:

www.gdusa.com/freestuff.php You can also contact the advertisers directly as provided below or fax this page back to 212.696.4564

COMPANY NAME

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1 4over

COMPANY NAME

PAGE

105

m

www.4over.com m

2 500Prime 3 Academy of Art University

3

m

4 Admore

9

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5 ArtArena

113

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6 Art Resource

1

m

7 Artisan

39

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8 Berthold

45

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9 Choose Print

7

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10 Clearwater Paper

4

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11 Corporate Image

25

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12 CTI Paper USA

23

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13 Dollar Photo Club

5

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14 Endurance

IBC

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15 Erickson Stock

43

16 FunctionFox www.functionfox.com

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24 Kallima Paper

IFC

25 Mohawk

33

26 Neenah Paper

51

27 Pantone

15

28 Rolland

87

29 Shutterstock

BC

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30 Verso

29

www.versopaper.com

19

www.ericksonstock.com m

113

www.shutterstock.com

www.enduranceforprint.com m

23 Jam Paper

www.rollandinc.com

www.dollarphotoclub.com m

21

www.pantone.com

www.thepapermill.com m

22 International Paper

www.neenahpaper.com

www.corp-image.com m

102

www.mokawkconnects.com

pandp@clearwaterpaper.com m

21 InSource

www.kallima.com

www.chooseprint.org m

27

www.jampaper.com

www.bertholdtypes.com m

20 Imagers

www.internationalpaper.com

www.artisantalent.com m

41

www.in-source.org

www.artres.com m

19 How Design Live

www.imagers.com

www.artarena.com m

17

www.howdesignlive.com

www.admorefolders.com m

18 Hoefler & Co. www.typography.com

www.academyart.edu m

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www.goaexpo.com

www.prime.500px.com m

17 Graphics of the Americas

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31 Yupo www.yupo.com

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January Pub Letter Focus_feb news play 1/22/15 10:08 AM Page 107

CTI PAPER USA EXPANDS KROMEKOTE COLLECTION

NEW HIGH-IMPACT FOILS AND UPDATED SWATCHBOOK silver and gold foils, these papers command attention with a luxury finish.

As a demonstration, the image of a fresh, shiny green apple anchors the new Kromekote Collection swatchbook cover. The apple features a sculpted emboss that seemingly lifts it off the Designers, printers and paper distributors now have expanded

page. Fresh water droplets highlight super-fine detail and create

options in super-premium cast-coated printing papers with new

a high-definition, three-dimensional effect.

highly reflective holographic foils in the FSC-certified Kromekote Collection. A swatchbook and print demonstration featuring a bold new take on the iconic Kromekote apple image is now available from CTI Paper USA, one of North America’s largest suppliers of premium specialty papers for use in all tonerbased, HP Indigo® and offset presses.

For offset and dry-toner production equipment, the Kromekote Collection features an ultra bright-white universal coated oneside and a coated two-side sheet in a broad variety of weights and sizes. Kromekote is also available for HP Indigo presses in two calipers and sizes in C1S (RIT certified) and C2S. In addition, Kromekote is available in five colors, six foils — and as a C1S

“High-value, high impact print projects are more important than

label in two basis weights. It is acid-free, lignin-free, elemental

ever in today’s increasingly digitized communications environ-

chlorine free and, with the exception of foils, recyclable.

ment,” says John Kelly, president of CTI Paper USA. “Designers and print buyers are looking for specialty papers that ‘go big’ in capturing the attention of customers and prospects.” For more than 80 years, Kromekote has been the industry standard in super-premium cast-coated papers and the line has been continuously improved to meet evolving end-user needs. “Our new holographic foils add new creative options for print and design pros who demand the very best,” Kelly said.

Kromekote has long been a premium coated line, characterized by a glossy surface, realistic, highly detailed images, vibrant, saturated colors and excellent on-press performance. A fastdrying surface ensures crisp dot formation, super-sharp printed images, rich colors, nuanced shading and fine lines, all with conventional inks. Kromekote handles specialty finishing such as embossing, foil stamping, aqueous coatings and varnishes; folding and scoring is clean and crack-resistant. Kromekote can

The Kromekote Collection features a complete offering of cast-

be used on all offset presses, HP Indigo presses and toner-based

coated papers for use in production-rated, toner-based digital

equipment from Xerox, Kodak, Canon, Epson, Konica-Minolta,

presses, color copiers, offset presses and HP Indigo presses. It

Oce and Ricoh, among others.

is ideal for print promotions, direct mail, brochures, book and report covers, business cards, presentation folders, invitations, greeting cards, retail packaging, labels and more.

CTI Paper USA brands include cast-coated Kromekote®, metallic and pearlescent Aspire Petallics®, translucent Glama Natural®, coated metallic Currency®, soft matte Tube® papers and Glama

The new Rainbow Foil and Light Pillars Foil papers deliver high

KRAFT™. To learn more, visit www.thepapermill.com or phone

gloss and reflectivity of blues, greens, oranges and reds from

1-800-284-7273.

ambient light sources. Rainbow Foil creates diffuse holographic rainbow colors across the sheet while the Light Pillars Foil creates holographic columns of spectral light. Together with Kromekote’s

To obtain the new Kromekote Collection swatchbook, contact your local paper merchant or email your company’s information and request to sample@thepapermill.com

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2015 | MARSALA IS COLOR OF THE YEAR PANTONE HAS DECLARED MARSALA, A NATURALLY ROBUST AND EARTHY WINE RED, AS THE 2015 COLOR OF THE YEAR. MARSALA, SAY THE COLOR EXPERTS, IS RICH, GROUNDED, STEADY AND SATISFYING, IDEAL FOR PRINT, P-O-P, AND PACKAGING. “While Radiant Orchid, the captivating 2014 color of the year, encouraged creativity and innovation, Marsala, PANTONE® 18-1438, enriches our mind, body and soul, exuding confidence and stability,” explains Leatrice Eiseman, executive director of the Pantone Color Institute®. “Much like the fortified wine that gives Marsala its name, this tasteful hue embodies the satisfying richness of a fulfilling meal, while its grounding red-brown roots emanate a sophisticated, natural earthiness. This hearty, yet stylish tone is universally appealing and translates easily to fashion, beauty, industrial design, home furnishings and interiors.”

FASHION, BEAUTY, INTERIORS, GRAPHICS Marsala is already hit on the runways with fashion designers featured in the PANTONE Fashion Color Report Spring 2015. Daniel Silverstain, Hervé Léger by Max Azria and Dennis Basso incorporated the hue into their collections. The impactful, full-bodied qualities of Marsala make for an elegant statement color when the color is used on its own or as a compelling accent. Pantone expects variations of this hue to carry into men’s and women’s clothing throughout next year. Marsala is also proving to be popular choice for jewelry and fashion accessories.

A versatile color for beauty, Marsala is an appealing and sophisticated shade that’s flattering against many skin tones. Marsala pairs exquisitely with monochromatic mixes of peachy pinks, and sparkles against antiqued gold metallics, offering an assortment of lipstick and blush options, as well as making it a captivating eye shadow color or as a go-to finishing touch on nails.

With regard to interiors, Marsala is described as complex and full-bodied without overpowering, providing a unifying element for interior spaces. It is an excellent choice for rugs and upholstered living room furniture, as well as a natural fit for the kitchen and dining room.

As for graphic design, Marsala’s rich, contrasting color make it useful for graphic design and packaging. Eiseman states: “Eye-catching, but not overwhelming or bright, consumers are immediately drawn to the hue, making it an alluring shade at point-of-purchase. As packaging becomes increasingly more artistic, Marsala will be a natural fit for both high- and low-tech materials, including on-shelf periodicals as well as printed assets, like calendars and stationery.”

www.pantone.com/ColoroftheYear

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ABOUT COLOR OF THE YEAR The Color of the Year selection requires careful consideration and, to arrive at the selection, Pantone combs the world looking for color influences.

This can include the fashion and entertainment industries — including films, art, travel destinations and socio-economic conditions. Influences may also stem from technology, the availability of new textures and effects, and even upcoming events that may capture worldwide attention. For 15 years, the selection has influenced product development and purchasing decisions in multiple industries, including fashion, home and industrial design, as well as graphic design and package design. Past colors include: · PANTONE 18-3224 Radiant Orchid (2014) · PANTONE 17-5641 Emerald (2013) · PANTONE 17-1463 Tangerine Tango (2012) · PANTONE 18-2120 Honeysuckle (2011) · PANTONE 15-5519 Turquoise (2010) · PANTONE 14-0848 Mimosa (2009) · PANTONE 18-3943 Blue Iris (2008) · PANTONE 19-1557 Chili Pepper (2007) · PANTONE 13-1106 Sand Dollar (2006) · PANTONE 15-5217 Blue Turquoise (2005) · PANTONE 17-1456 Tigerlily (2004) · PANTONE 14-4811 Aqua Sky (2003) · PANTONE 19-1664 True Red (2002) · PANTONE 17-2031 Fuchsia Rose (2001) · PANTONE 15-4020 Cerulean (2000) Pictured Top (clockwise from top left): Harlow Necklace by Kendra Scott, Courtesy of Kendra Scott; Sephora + Pantone Universe Pure Marsala Matte Lip Crème, Courtesy of Sephora; Gap Toddler Straight Cords, Courtesy of Gap; John W. Nordstrom Silk Bowtie, Courtesy of Nordstrom. Pictured Bottom (clockwise from top left): Renee, 1917, Courtesy of Art.com; Red Label Catwalk, Courtesy of Vivienne Westwood; Coty Pillows, Courtesy of Kravet.

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2015 | GDUSA PAST PEOPLE TO WATCH Sean Adams

Rafi Bernstein

Evan Campisi

Dailey Crafton

Patrica Evangelista

Deb Adams

Jim Berte

David Canaan

Rachel Crawford

Joseph Essex

Steven Addis

Jodie Berzin

Ken Carbone

Jack Crifasi

Nancy Essex

Deborah Adler

Candace Bexell

Bill Carkeet

Dorothy Cross

Leslie Evans

Megan Adomaitis

John Bielenberg

Laurie Carrigan

Jim Cross

Stan Evenson

Justin Ahrens

Jack Biesek

Steve Carsella

Moira Cullen

Charlyne Fabi

Ian Adelman

Jen Bilik

Tsia Carson

Steve Cullen

Jonathan Falk

Stuart Rankin Alden

Karl Bischoff

Richard Cassis

Hillman Curtis

Ralph Famiglietta

Jamie Alexander

Dan Bittman

Dana Castle

Morgan Daly

James Faris

Jonathan Alger

Roger Black

Alex Center

Rita Daly

Gene Federico

Marc Alt

Wendy Blattner

David Ceradini

Jerod Dame

Scott Feldman

Alan Altman

Marc Blaustein

Fred Cisneros

Liz Danico

Bill Ferguson

Amanda Altman

Ben Blumenfeld

Susan Chait

Richard Danne

Mike Fetrow

Charles S. Anderson

David Bloch

Clive Chajet

Drew Davies

Ira Finkelstein

Gail Anderson

Ivan Boden

Wing Chan

Tom Davies

Jeff Fisher

Jack Anderson

Eric Boelts

Margo Chase

Lynda Decker

Amy Fister

Maxey Andress

James Boiter

Marcos Chavez

Matt DeFrain

Luis Fitch

Primo Angeli

Gary Bonilla

Joshua Chen

Michele DeHaven

Brian Flahive

David Annunziato

Bill Bonnell

Norman Cherubino

Ken DeLor

Jeff Flick

Richard Anwyl

Sunny Bonnell

Ivan Chermayeff

Rob DeLuke

Matthew Flick

David Archambault

Rick Bonelli

Stan Church

Laurie DeMartino

Bryan Flynn

William Armenteros

John Borg

Laurie Churchman

Amy Demas

Karin Fong

Glenn John Arnowitz

Peter Borowski

Seymour Chwast

Gabe DeMatteis

Bart Forbes

Jonathan Asher

Doug Boyd

Robert Cipriani

Jerry Demoney

David Ford

David Aughenbaugh

Richard Boynton

Sam J. Ciulla

Barry Deutsch

John Forster

John Avila

Dave Braden

Bretton Clark

William Dickinson

Tom Fowler

Kim Baer

Conor Brady

Sheree Clarke

Brian Diecks

Craig Franke

Chris Bailey

John Brady

Matthew Clark

Bill Dirzuilaitis

Benjamin Franklin

Peter Bain

Jeffrey Brall

James Clunie

Chris Do

Kathy Frederickson

Gary Baker

Brian Brandisi

Sheila Cobb

Stephanie Donahue

Shawn Freeman

Jimmy Ball

Harriet Breitborde

Barbara Cohen

Jaye Donaldson

Kelly Friedl

John Ball

Andy Brenits

Matt Cokeley

Thomas Dooley

Peter Galperin

Scott Ballum

Charles Brice

Jane Coker

Lou Dorfsman

Patrick Gallagher

Hal Barber

Talamieka Brice

Robin Colangelo

Stephen Doyle

Guy Gangi

Sidney Barcelona

Keith Bright

Alisa Coleman

Dora Drimalas

Brian Ganton, Jr.

Bonnie Barnes

Craig Brimm

Owen Coleman

Martin Duffy

David Gauger

Rick Barrack

Gaby Brink

Brian Collins

William Drenttel

Earl Gee

Lisa M. Barraco

Andrew Brown

Anthony Colombini

Joe Duffy

Scott Geiger

Frank Baseman

Cathy Brown

Ralph Colonna

Becky Eason

Steff Geissbuhler

Paul Basista

Linda Brown

Jenn David Connolly

Vanessa Eckstein

Jens Gelhaar

Saul Bass

Shawn Brown

Michael Connors

Dave Edmundson

Alexander Gelman

Doug Bartow

Ellen Bruss

Susan V. Consales

Terri Edelman

Brad Gensurowksy

Constance Beck

Stephen Bucheit

Roger Cook

Kyle Eertmoed

Ally Gerson

David Becker

Lynn Buckley

Kenneth R. Cooke

Arthur Eisenberg

Fabian Geyrhalter

Julie Beeler

Paul Buckley

Grant Copeland

Tina Roth Eisenberg

Bob Gill

Shannon Beer

John Burgess

Gavin Cooper

Monica Elias

Tim Girvin

Howard Belk

Will Burke

Michelle Cooper

Rachel Elner

Milton Glaser

Mila Bellido

J.W. Burkey

Jeffry Corbin

Simon Endres

Marc Gobe

Burkey Belser

David Butler

Karen Corell

Michael B. Endy

Bob Goebel

Patricia Belyea

Bill Cahan

Mark Courtney

Carrie English

Keith Gold

Stephen D. Benfield

Chris Calori

Carl Cox

Marc English

Josh Goldblum

Stuart Berni

Hamish Campbell

Frank Coyne

Rafael Esquer

Gabe Goldman

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Terri Goldstein

Andrew Hershberger

Vicky Jones

Nick Law

William McMillian

Peter Good

Christine Hershey

Ann Jordan

Jake Lefebure

Beth McPherson

Timothy Goodman

Neha Hettangdi

Jerome Jones

Pum M. Lefebure

Monte Mead

MIchael Gough

Marcus Hewitt

Doug Joseph

Yann Legendre

Damon Meibers

Jonathan Gouthier

Josh Higgins

Suzanne Jurist

Tonya Leigh

Denise Mendelsohn

Critt Graham

Aniko Hill

Ellen Kahn

Kerry Leimer

Jackie Merri Meyer

Bill Grant

Brian Hill

Lynda Kahn

Ted Leonhardt

Brian Miller

Gwen Granzow

Jessica Hische

David Kaiser

Stuart Leslie

Erik Miller

Amy Graver

Drew Hodges

Ken Kaminski

MaeLin Levine

Herb Meyers

Robert M. Greenberg

Michael Hodgson

Walter Kaprielian

Marc S. Levitt

Scott Mikus

Ric Grefe

Julia Hoffmann

Susan Karlin

Deb Levy

Scott Millen

Adam Greiss

Richard Hollant

Jerry Kathman

Glenn Levy

David Miller

Bruce Griffith

Timothy Holmes

Michael Ian Kaye

James Lienhart

Jay Miller

Glenn Groglio

Gregory Hom

Kevin Kearns

Joe Lisaius

John Miller

Gerri Guadagno

Carol Hoover

Susan Jackson Keig

Steven Liska

Debbie Millman

Brian Gunderson

Lisa House

Robert Keren

Monica Little

Scott Mires

Michael Gunselman

Jill Howry

Iris Keitel

Dave Lizotte

Ron Miriello

John Gustafson

Jessie Huang

Zia Khan

Jen Lockard

Clement Mok

Amy Gustincic

John Hudson

Andrew Kibble

Vernon Lockhart

Jim Moran

Carolyn Hadlock

Carlos Huerta

Chip Kidd

Maria LoConte

Noreen Morioka

Carla Hall

Hector Huerta

Brenda Kilmer

George Lois

Douglas Morris

Ted Hansen

Octavio Huerta

Richard Kilmer

Lori Long

Jennifer Morla

Phil Hamlett

Mike Hughes

Yang Kim

Stewart Lopez-Bonilla

Gordon Mortensen

Stanley Hainsworth

Brian Hunt

Barry King

Jan Lorenc

Jim Mousner

Mark Hamilton

Randy J. Hunt

Jennifer Kinon

Leonard Loria

Tony Moxham

Ed Han

Wayne Hunt

Shardul Kiri

Robert Louey

Todd Mueller

Graham Hanson

Kent Hunter

Katie Kirk

Kenneth D. Love

Aerien Mull

Ken Hanson

Nancy Hunt-Weber

Kim Kiser

Ellen Lupton

John Muller

Sandi Harari

Matt Hutton

Christine Klaehn

Kevin Lyons

Kirk Myrhe

Barbara Harrington

Cameron Hyers

Kim Knoll

Dana Lytle

Mark Naden

Jack Harris

Terry Irwin

Sheri L. Koetting

Mike Macadaan

Robert Nakata

Jill Harris

Kim Brown Irvis

Diego Kolsky

John Maerzke

Darren Namaye

Ilene Harsip

Alexander Isley

Pritsana

Sharon Mahoney

Dana Neibert

Dale Hart

Cathe Ishino

Kootint-Hadiatmodjo

Kevin Mann

Davide Nicosia

Tim Hartford

Iti

Jamie Koval

Vince Manze

Brian Niemann

Barbara Hartinger

Betsy Jackson

Kay Kresbach

Joe Marianek

Louis N. Nessim

Stefan Hartung

Ellen Jacob

Fanny Krivoy

Joel Markquart

Paul Newman

Steve Hartman

Rob Jackson

Kevin Kuester

Bobby C. Martin, Jr.

Wing-Ip Ngan

Dennis Hatton

Michael Jager

Deanna

Steve Martin

Joan Nicosia

Sagi Haviv

Katie Jain

Kuhlmann-Leavitt

Tod Martin

John Nishimoto

Luke Hayman

Janine James

Karen Kwan

Zoa Martinez

John Nunziato

Vickie P. Hayman

Nathan James

Seth Labenz

John Massey

Bill Oberlander

Bill Healey

Natasha Jen

Joseph LaCrue

Takaaki Matsumoto

Emily Oberman

Rick Heffner

Christopher Jennings

Cindy Laidlaw

Paul Matthaeus

Dan O’Brien

Karl Heiselman

Linda Jennings

Tom Laidlaw

Su Mathews

Ed O’Brien

Debra Heiser

David Jensen

David Lam

Scott Matz

Bill O’Connor

Jessica Helfand

Patti Jensen

Rick Landesberg

Christine Mau

James O’Connor

Keith Helm

Brown Johnson

David Langton

Jennifer Mayer

Janet Odgis

Michael Hendrix

Karen Johnson

Kelly Lappin

John Mazur III

Terry O’Gara

Linda Henneman

Margaret Johnson

Tim Larsen

Victor Mazzeo

Matt Ohnemus

Jonathan Herman

William Lee Johnson

Carol Lasky

Amy McFarland

Barbara Olejniczak

Eleazer Hernandez

Shalmir Tippit Johnston

Marcia Lausen

Tom McManimon

Jennifer Oliver

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2015 | GDUSA PAST PEOPLE TO WATCH Eddie Opara

Debra Rizzi

David Schuemann

Colleen Stokes

Carol Wahler

Cheryl Oppenheim

Keith Rizzi

Brian Schultz

Marc V. Stress

Jurek Wajdowicz

Carolina Ornelas

Jason Rosenberg

Jay Schwartz

Lee Sucharda

Michael Waldron

Joven Orozco

Roy Rub

Ken Schwartz

Toby Sudduth

Jessica Walsh

Maria Orozova

Robynne Raye

Mark Schwartz

Jennifer Sukis

Kevin Walker

Fernando Osuma

Patrick Redmond

Mary Scott

Scott Sugiuchi

Bob Warkulwiz

Michael Ozan

Stefan Reddick

Mike Scricco

Brian Sullivan

Dina Wasmer

Bill Paetzold

Ann Reeves

J.J. Sedelmaier

Elaine Tajima

John Waters

Carlo Pagoda

Rodney Reid

Elinor Selame

Bob Talarczyk

Cheryl Watson

Natalie Pangaro

David Rice

Clifford Selbert

Jill Tanenbaum

Cheryl Towler Weese

Judy Paolini

Ed Rice

Richard Shannon

Jeffrey Tautenhan

Todd Weinberger

John Parham

Forrest Richardson

Richard Shear

Joel Templin

Ken Wehrman

Jim Parker

Rob Richards

Sam Shelton

Lucille Tenazas

Alex Weil

Matt Pashkow

Lana Rigsby

Mamoru Shimokochi

Eric Teng

Don Weller

Stephanie Paulsen

Tom Ritchie

Mark Shoolery

Kevin Teevens

Cinthia Wen

Devon Pedzwater

Jon Ritt

Rishi Shourie

Bret Terwilliger

Chris Wendel

Bennett Peji

Irasema Rivera

Limore Shur

Vineet Thapar

Sharon Werner

Deroy Peraza

Jim Rivett

Dmitri Siegel

Scott Thares

Robert Shaw West

Amy Perry

Debra Rizzi

Bonnie Siegler

Rick Tharp

Paul Wharton

Kevin Perry

Keith Rizzi

Michele Silvestri

Bill Thorburn

Kenneth White

Allan Peters

Ken Roberts

Christopher Simmons

Robin Tooms

Roy White

Robert Petrick

Dana Robinson

Kelly Simmons

Peleg Top

Bob Whitmore

Benjamin Pham

Susana Rodriguez de Tem-

Beth Singer

Nick Torello

H.Robert Wientzen

Ken Phillips

bleque

Brian Singer

Matt Touchard

Gail Wiggin

Steve Phillips

Victor Rodriguez

Rick Slusher

Fred Tieken

Pam Williams

Leslie Phinney

Kyle Romberg

David Smith

Gail Tieken

Sarah Williams

Supon Phornirunlit

Richard Rosen

Daniel Smith

Anne Traver

Greg Willis

Candy Piemonte

Susan Rouzie

Kim Graham Smith

Brett Traylor

Ann Willoughby

Todd Pierce

Jennifer Roycroft

Richard Smith

Janet Traylor

Debby Winter

George Pierson

Bill Rozier

Angela Shen-Hsieh

Jabok Trollback

Henry Wolf

Paul Pierson

Regina Rubino

Richard Smith

Rondi Tschopp

Tracy Wong

Dennis Pilsits

Anthony Russell

Tyler Smith

Gerald Tucker

David Stoyan Wooters

Rocco Piscatello

Anthony Rutta

Karl Smizer

Leslie Tucker

Laura Coe Wright

Annette M. Piskel

Lance Rutter

Leslie Smolan

David Turner

Nanette Wright

Jonathan Pite

Dennis Ryan

Sam Sohaili

Stephen Turner

Tom Wright

Walter Porras

Robert Sedlack, Jr.

Ted Stanaszek

Ray Ueno

Hideki Yamamoto

Patty Potter

Stefan Sagmeister

Ben Steele

Wendy Underhill

Brian Yap

L. Richard Poulin

David Salanitro

Dana Steffe

Robert Valentine

Lisa Yee

Neil Powell

Greg Samata

Jennifer Sterling

Rick Valicenti

Jeff Yelton

Marion E. Powers

Pat Samata

Diane Sterman

Ron Vandenberg

Alex Yildiz

Wendy Pressley-Jacobs

Jess Sand

Peter Storch

David Vanden-Eynden

Henry Yiu

Natalie Pryor

Maruchi Santana

Scott Stowell

Tammy Vaserstein

Chris Young

David Puelle

Yolanda Santosa

Jeff St. Onge

Massimo Vignelli

David Young

Chris Pullman

Paula Savage

Nathan Strandberg

Armin Vit

Garson Yu

Frank Quadflieg

John Sayles

Michael Strassburger

David Vogler

Alisa Zamir

Kenneth Quail

Patrick Schab

Kerry Stratford

Petrula Vrontikis

Julia Zeltser

Wendy Quesinberry

David Schimmel

Amy Strauch

Richard Wachter

Barbara Zenz

Mike Quon

Toni Schowalter

Robyn Streisand

Kevin Wade

Pamela Zuccker

Mark Randall

Sara Schneider

Michael Stinson

Bob Wagner

Karen Zuckerman

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NEW YEAR, BIGGER PAYCHECK? SALARY NEGOTIATION STRATEGIES FOR 2015

BY DIANE DOMEYER

The start of another year is a great time to reflect and reevaluate. As you make resolutions about personal improvements, don’t forget about your career.

If your compensation has been flat for a while, 2015 could be the year for a salary negotiation and raise. But you can’t just march into your boss’s office and ask for more money – not without some prep work first. Here are some tips.

help. It features average starting salary ranges for more than 125 interactive, design and marketing positions. For example, here’s a sampling of projected compensation data for some in-demand roles: • GRAPHIC DESIGNER (3-5 years): $51,500 – $72,000 • MOBILE DESIGNER: $71,000 – $109,500 • MOBILE DEVELOPER: $89,000 – $130,000 • UX SPECIALIST: $82,500 – $124,250 • WEB DESIGNER (5+ years): $80,000 – $112,500

DEMONSTRATE YOUR VALUE If you say, “Show me the money,” your boss will reply, “Show

Use our Salary Calculator to adjust these and other salaries for

me why.” Before a salary negotiation, you need to demonstrate

your city. If you’re on the lower range of the scale, make it a New

that you deserve a raise. Ask yourself these questions:

Year goal to get that bump in pay you deserve. Even if you’re near the high end, a raise is not out of the question, especially

• What new skills have I acquired in the past 12 months, and how have I applied them to my job?

• When have I gone beyond my job description and/or done more than what was required?

if you’re doing more than what you were originally hired to do.

Smart managers want to keep talented and productive employees happy and engaged – and providing competitive compensation is an important way to do that.

• Did I assume any new leadership responsibilities, such as spearheading a project or directing a team?

• Have I made any proposals that were successfully implemented?

MAKE YOUR PITCH Once you’ve gathered information on your worth, schedule a meeting with your manager. When the time comes, let your boss

• What kudos have I received from clients and colleagues?

know how much you enjoy being part of the team, give him or

• Have I won any industry awards?

her a rundown of your recent accomplishments, and present

• Did I play a part in bringing in new business or retaining a

your desired salary. Make this anchor number slightly higher so

valuable client?

there’s room for negotiation. But don’t inflate it unrealistically, and don’t make it a round number. The more precise your initial offer,

Make a list of specific accomplishments. The more details, facts

the more your supervisor will believe you know your worth.

and hard numbers you can present during a salary negotiation, the more likely you are to succeed.

Salary negotiation is part science and part art. Your target number is based on hard data, yet you need to have a feel for “squishier”

As you reflect on the past year, perhaps you’ll realize that you

factors, like how the company is faring financially and how valu-

haven’t really gone above and beyond your job description. If that’s

able your skills are to your boss. But if you’re an accomplished

the case, resolve to make 2015 the year you step up your game.

worker who can make a strong case for a raise, the worst that

Churning out similar designs over and over again? Consciously

could happen is that you get turned down – for now. And the best

expose yourself to fresher perspectives. Worried about not keep-

case scenario? Recognition and a higher salary in the new year.

ing up with new software and technology? Get schooled at a design conference or seminar. As you add skills, achievements and responsibilities, write them down on your list and have them ready when you ask for a raise later in the year.

KNOW YOUR WORTH You won’t know how much to ask for if you don’t know your own market value. The Creative Group 2015 Salary Guide can

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DIANE DOMEYER is Executive Director of The Creative Group, a specialized staffing service placing interactive, design, marketing, advertising and public relations professionals with a variety of firms. For more information, visit creativegroup.com. See also: http://blog.creativegroup.com/managingcreative-people-and-projects

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