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MARCH | APRIL 20 15

GD USA

GD USA GRAPHIC DESIGN USA

MARCH | APRIL 2015

AMERICAN PACKAGE DESIGN AWARDS SPONSORED BY

NEENAH

www.gdusa.com

TOP DESIGN SCHOOLS | TOP STOCK WEBSITES | SPRING SWATCHBOOKS


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March Pub Letter Focus_feb news play 3/30/15 1:12 PM Page 2

LETTER FROM THE PUBLISHER | DON’T LET OTHERS DEFINE YOU In our 2015 Readers Choice survey, we asked GDUSA’s huge graphic designer audience a potpourri of questions about who and what you admire, listen to, watch, read, download. As noted elsewhere, it is wondrous and scary how little you all agree with each other on high and low culture. We also asked for your “mantra” and, here, one theme dominated all others: Do Not Let Others Define You. Among the words you live by: “Don’t let other people write your script.” “Stop letting others blind you from your truth.” “Only you set your own limitations.” “People can only take from you what you allow.” “Don’t dim your light because others’ have sensitive eyes.” I’m beyond impressed because I don’t have a mantra, unless you count “I'll have fries with that” or “please pass the remote.” Celebrating self-actualization cannot be the sole aspiration in life — humility, community, norms, traditions are valuable, too — but it is a positive message and, perhaps, even a necessary one for creative professionals who expose themselves and their work to the judgement of others every day in every way. SLEEK, SEXY AND STALE GORDON KAYE IS THE PUBLISHER OF GDUSA Comments, suggestions and letters can be sent to gkaye @ gdusa.com.

On my way to Cuba last month (see below), I passed through the Delta Airlines Terminal C at LaGuardia Airport in New York. Inside, the refurbished facility is visually stunning and includes an iPad on every table in the waiting area. It presents a rare combination of style with easy access to the internet for information, updates and sustenance. Once I navigated the sleek interface, though, it was paradise lost. The breakfast bagel was stale and misshapen, the butter past its sale date, and two waiters converged with duplicate drinks. It reminded me, for the umpteenth time, that elegant design and cool technology can create an engaging user experiences but that alone does not deliver on the brand promise. Designers cannot control everything. But you can relentlessly remind brand owners that every touchpoint matters. TRAVEL RECOMMENDATION I just returned from Cuba and recommend the trip. Highly. One reason is that the island is on the cusp of change; it has had a unique development path, to say the least, and will never be the same once the American embargo ends. Another reason is that a visit crystallizes many existential issues we debate right here at home, including tensions between centralization and free markets, equal opportunity and equal outcomes, wealth creation and redistribution, individuality and community. No matter your leanings, it will make you think hard and challenge your beliefs. Finally, you will be grateful that, by accident of birth or fate or whatever, you are in the United States, where we are flawed, no doubt, but also possess the political space and economic resources to push and pull our way toward a more perfect union. THE NAKED TRUTH Many of you are entrepreneurs, a group known for “doing whatever it takes.” But how many would match the team at Viceroy Creative, née Mode Design Group? To publicize a name change and transition from luxury branding to full service, the principals posed stark naked. Creative Director Gabrielle Rein says the concept was sparked by, among others, the famous Sagmeister and Walsh nude partnership announcement and the edgy “Equinox Made Me Do It” campaign that shows fit models misbehaving. To prepare for their unveiling, the principals went on a strict 30-day diet and intensive physical training. On game day, photographer Robert Wyatt, who shot the Equinox campaign, kept things light to defuse awkwardness. For Rein, the upside was a fashionable, fun, provocative promotion. For GDUSA to try it, I see only downside unless, of course, there is a compelling body-positive mantra I can adopt. See more, literally, at designaddicts. viceroycreative.com


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March 15 TOC-STAFFBOX_SEPT 07 TOC/Staff 3/30/15 1:13 PM Page 4

CONTENTS | MARCH/APRIL

10

FRESH Collins get emotional for Spotify; Tiffany rings in new era; Austin logo deep in the heart of Texas; illustrating the Seagram Building; Lane Bryant’s move to “her size”; heavier stock and new typefaces for the Times magazine; IDEO and Firebelly ride to Chicago Bikeshare’s rescue; and more.

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PEOPLE RISD names alumnae as new president; Jeff Berg leaves Target for Haberman; Paul Walker upped at Design North; Elizabeth Woodworth joins SFI; Daniel Andersson is creative director at Spring Design Partners; and others.

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HIGHEST HONORS Last edition we presented our Students To Watch. This time around we present a roundup of selected art and design schools that know how to nurture the award-winners and game-changers of the future.

46

SPRING PAPER A popular resource among designers, the paper swatchbook is making an emphatic comeback. Check out several hotoff-the-press samplers from leading paper companies, plus related resources that inform, entertain, educate and inspire.

48

TOP STOCK We’ve been covering the ascendancy of stock imagery for more than a quarter century, and coverage expands in 2015. Here’s a roundup of favorite providers, ranging from large and established to surprising innovators. And they all salute moms in anticipation of next month’s Mother’s Day.

166

FOCUS Diane Domeyer of The Creative Group on packaging yourself; Gerry Bonetto of Choose Print on taking a package from “box” to “wow;” and a new premium licensing marketplace for imagery.

GDUSA - Graphic Design USA Volume 51 / No. 2 March/April 2015 Kaye Publishing Corporation (ISSN0274-7499/USPS227020). Published 6 times a year with combined issues in January/February, March/April, May/June, July/August, September/October, November/December. Executive, editorial and advertising offices at 89 Fifth Avenue, Suite 901, New York NY 10003. Phone: 212.696.4380, Fax: 212.696.4564, www.gdusa.com. SUBSCRIPTION: Domestic, $72 one year. International, $140 one year. Periodicals postage paid at New York NY and additional mailing office. POSTMASTER: Send address changes to GDUSA - Graphic Design USA, PO Box 3072, Langhorne PA 19047. Permit #224.

WWW.GDUSA.COM


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March 15 TOC-STAFFBOX_SEPT 07 TOC/Staff 3/30/15 1:14 PM Page 6

| 2015 |

AMERICAN PACKAGE DESIGN AWARDS SPONSORED BY

NEENAH

53 PACKAGING AND BRANDING BY PORCHLIGHT PRESS, VANCOUVER BC, PRINTED ON NEENAH® FOLDING BOARD AND CLASSIC CREST® SMOOTH LABEL

Makers, sellers and marketers are challenged as never before to convey the message, promote the brand, close the deal. Think fragmented audiences, information overload, media clutter, global competition, economic dislocation, changing practices and preferences. Package design and related disciplines are increasingly the difference makers in advancing the brand and influencing the purchasing decision. The outstanding work showcased here — from 200 elite design firms, design departments or production companies — is testimony to this phenomenon. Our annual competition celebrates attractive graphics, of course, but more importantly the power of design to forge an emotional link with the buyer at the moment of truth.


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March 15 TOC-STAFFBOX_SEPT 07 TOC/Staff 3/30/15 3:08 PM Page 8

AMERICAN INHOUSE DESIGN AWARDS

GD USA GRAPHIC DESIGN USA

Gordon Kaye Publisher

ART & PRODUCTION Ilana Greenberg Creative Director

EXCLUSIVELY FOR CORPORATIONS, AND OTHER INSTITUTIONS

Rachel Goldberg Production Director

PRESENTED BY GRAPHIC DESIGN USA

Samuel Peltz Art/Photo/Multimedia Editor

PUBLISHERS, UNIVERSITIES, ASSOCIATIONS

SPONSORED BY THE CREATIVE GROUP

entry deadline: aPril 17, 2015

ENTER NOW AT www.gdusa.com/contests/aida15

ADMINISTRATION & READER SERVICES Althea Edwards Accounts Manager Milton L. Kaye Competitions Jennifer Hoff Scott Sczcypiorski Internet Services Robert Kaye-Walshi Circulation

ABOUT THE COVER Minneapolis MN-based Zoe Marin Graphic Design executed this artisanal look for Corky Candle Co., which makes 100% soy wax candles with floral, fruity and foodie fragrances. Credits to Art Director Zoe Marin and Package Designer Aron Jefferson. Hangtag printed on Neenah ENVIRONMENT® Grocer Kraft Raw Digital Cover.

EDITORIAL Gordon Kaye Editor Sasha Kaye-Walsh E-News Editor Charlotte Kaye Assistant Editor

Feature begins on PAGE 53. PHOTOGRAPH: KATHERINE HARRIS

ADVERTISING Ron Andriani Executive VP, Integrated Marketing + Business Development 201.485.8720 212.696.4380 randriani@ gdusa.com

COVER PAPER CREDIT: The cover of this edition of GDUSA is printed on FSC-certified Kallima Coated Cover C2S, part

Gordon Kaye Publisher 212.696.4380 gkaye @ gdusa.com

of the Kallima Paper family of FSC-certified coated cover paperboard, manufactured by Tembec. A leading advocate of sustainability, Kallima Paper has a distinct low-density high-bulk construction resulting in less trees used and significant cost savings to the customer. Kallima’s trusted line of Coated Cover C1S, C1S Plus and C2S are well-known for their bright white surfaces. Visit http://www.kallimapaper.com and http://kallima.com/blog1-Storyboard

COPYRIGHT 2015 BY KAYE PUBLISHING CORPORATION


Innovative, Sustainable, Quality. Creating beautiful presentation materials is an art requiring a great manufacturing partner. From product design to finishing touches, we work with you to create your outstanding 3-ring binders, pocket folders, custom boxes and more. World class sustainable products. World class service.

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Mar 2015 FRESH Impo_feb news play 3/30/15 12:58 PM Page 10

FRESH | CRISP FEEL OF A MAGAZINE

WASHINGTON DC/BEVERLY HILLS CA The yearly Academy Awards gala is one of the film industry’s most highly anticipated

events, but much of what the Academy of Motion Picture Arts and Sciences accomplishes occurs behind-the-scenes. While conceiving and executing the creative direction for the Academy’s 2014 Annual Report, Design Army sought to shine the spotlight on the other 364 days of the year, highlighting the organization’s activities and advances. Inspired by the crisp feel of a magazine, the design firm created a visual representation of the Academy’s most exciting highlights and achievements from the past year. Each spread is a month-by-month journey that pays homage to keynote events: the first-ever Oscar Concert in February, October’s Hollywood Costume exhibition, and, of course, the television extravaganza. The overall design subtly incorporates the Academy’s familiar mark: first as a die-cut on the cover, and again as a series of tessellating, abstract forms throughout the report. Playful patterns, eye-catching infographics and typography, and a distinctive color palette that ties into the Academy’s graphic standard give the report a playful dynamism. Overlaid quotes from honorees, press, and members represent the Academy’s long reach and impact. http://app.oscars.org/our-year-2014

10 G D U SA


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Mar 2015 FRESH Impo_feb news play 3/30/15 1:01 PM Page 12

FRESH | SPOTIFY FACES THE MUSIC

NEW YORK NY/STOCKHOLM SWEDEN

Collins has shifted Spotify’s brand from its roots in tech and engineering to the music service embraced by millenials today. To achieve this, the New York design firm sought to visualize the visceral feeling and emotional “burst” that people feel when they connect with a song by developing a series of bursting shapes that can sit behind, or in front, of content. (The initial insight is said to come from a YouTube video of a baby who rocks her car seat to Katy Perry’s Dark Horse.) To add more energy, the palette is expanded from “Spotify green” to dozens of approved colors. And to address the challenge of using photography from thousands of musicians and bands — Spotify releases up to 20,000 songs a day — the designers reached back to the duotone look of album covers and concert posters of the 1960s. Collins’ executive creative director Leland Maschmeyer notes that duotones are so much a part of the identity that Brett Renfer, director of experience design, created a software program to automate the process. Explains Maschmeyer: “It draws from a very robust but select color palette and every image you output is always on brand. Not only is it fun, but it addressed another problem: Spotify has so much content to process that to have software do the heavy lifting was fantastic.” Collins’s co-founder Brian Collins says the project represents “our ideal, to work with brands that move faster than culture.” www.wearecollins.com

12 G D U SA


IMAGE CAN TRANSFORM A BRAND AND FOSTER A DEEP AND LASTING AFFINITY. IMAGE CAN MOVE PEOPLE TO ASPIRE, DESIRE AND TAKE ACTION. IMAGE ENGAGES AUDIENCES WHEREVER THEY ARE.

FIND YOURS corbisimages.com


Mar 2015 FRESH Impo_feb news play 3/30/15 1:02 PM Page 14

FRESH | ILLUSTRATING AN ARCHITECTURAL MASTERPIECE

NEW YORK NY Graham Hanson Design was contracted with

bringing new life to an architectural masterpiece: the Seagram Building in midtown Manhattan designed by Mies van der Rohe. Inspired by the building’s past, present and future, GHD partnered with artist Ruben Toledo to create a campaign that included a limited edition monograph illustrating the Seagram Building’s revitalization. Principal Graham Hanson says, “Ruben captured the Seagram Building in such a refreshing and compelling way. We not only utilized his finished illustrations but many of his preliminary sketches and studies as well. The watercolors and sketches in the finished book are a collective tribute to the vitality of the Seagram Building and a gorgeous blend of art, architecture and design.” www.grahamhanson.com

14 G D U SA


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Mar 2015 FRESH Impo_feb news play 3/30/15 1:04 PM Page 16

FRESH | CHANGING THE CONVERSATION

SEATTLE WA When Lane Bryant’s new CEO and president Linda Heasley

came to Hornall Anderson last year, she brought a strategic vision intended to revitalize the brand. The initial results: a branding initiative that is helping to change the conversation for the national clothing chain from “plus-size” to “her size,” celebrating the larger-sized woman. After creating materials to support the release of the client’s runway-inspired Sixth & Lane Collection, Hornall Anderson was again asked to tackle a challenge for Lane Bryant: create a sub-brand for a fashion-minded, multi-use activewear line, a sort of Lululemon or Athletica for the same “her size” spirit and market. The design solution features a name, Livi Active, as well as a brand identity system inclusive of logo, visual graphic assets, and a brand architecture that articulates overall benefit and ingredient information for specific garments. www.lanebryant.com/Livi

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Mar 2015 FRESH Impo_feb news play 3/30/15 1:05 PM Page 18

FRESH | STAYING AHEAD OF TOMORROW

NEW YORK NY MBLM has launched a new branding

initiative on behalf of AllianceBernstein, the global investment management firm. The client has evolved and expanded across asset classes and markets in recent years, and retained MBLM to create a brand that reflects its focus on keeping clients ahead of the curve. Among the elements is a brand promise and platform “Ahead of Tomorrow” from which to drive all marketing efforts; segmented messaging guides; and a transition of the brand from AllianceBernstein to AB. The yearlong initiative involved the agency and the firm’s executive leadership and global offices, and focused on ensuring that AB’s focus on the future plays a key role in building the brand. The program is comprehensive, extending into new identity systems, internal launch events, marketing collateral, a responsive web presence, and an advertising campaign across print, digital, and video. mblm.com/case-studies

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Remember the feeling of endless possibilities? When life was only limited by our vision and our boldness? That idea lives on in Clearwater Paper products. From Ancora’s two-sided excellence to the unmatched packaging versatility of Candesce C1S, Clearwater Paper products combine revolutionary printability with old-fashioned reliability to consistently produce results so vivid and enduring that they do more than catch the eye. They capture the imagination.

Re¾ections Ancora | Candesce ®

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For samples, email us at pandp@clearwaterpaper.com www.fsc.org FSC ® C105215 The mark of responsible forestry

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Mar 2015 FRESH Impo_feb news play 3/30/15 1:05 PM Page 20

FRESH | A MORE LITERARY NEW YORK TIMES MAGAZINE

NEW YORK NY A “graciously spaced” logo drawn by Matthew Carter

announces a comprehensive redesign of The New York Times Magazine. Under the guidance of design director Gail Bichler and art director Matt Willey, the venerable publication has been redesign to have a more literary and writerly quality, with heavier paper stock, a new suite of typefaces, new interior page designs, and, says editor-in-chief Jake Silverstein, “new ideas about the relationship between print and digital.” The fonts, by Henrik Kubel in collaboration with Willey, include slab serifs for headlines and block elements, as well as modern sans serifs and elegant serifed fonts. The interior layout, designed by Anton Ioukhnevets of GQ fame, is cleaner, with the number of columns reduced from 12 to 7 to create more white space, less symmetry, and allow the content breathe. As for its digital life, this also plays into the magazine’s more literary approach; the magazine content, paired with the new typefaces, are expected to make the magazine more attractive and readable as long-form content on the web. Heightened interest in the redesign, introduced in a recent special edition called “The Global Issue,” generated 120 print advertising pages, more than any issue since late 2007. www.nytimes.com/pages/magazine/index.html

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Mar 2015 FRESH Impo_feb news play 3/30/15 1:07 PM Page 22

FRESH | CHICAGO BIKESHARE ROLLS OUT

CHICAGO IL IDEO Chicago and Firebelly have

DIVVY BICYCLE

DIVVY IN MOTION

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RETURN BICYCLE

DIVVY RIDER

TIME LIMIT

PAY M ENT

developed the branding for Chicago’s Bicycle Sharing Program. The clients are The City of Chicago and Alta Bike Share. IDEO led the research and naming, and Firebelly the design and branding. The project required a name, trademark, visual identity and roll out in less than three months, as well as a standards guide that encompasses 40-plus touchpoints from bikes to stations to vans to stationery to events to website and more. The brand solution – Divvy – is intended to send a simple good natured message that bicyling is “practical, painless and convenient.” The double-V ligature indicates direction and motion, and in many streets across the world symbolizes the shared use of bikes and cars on the road. The primary typeface: GT Pressura. Says Firebelly’s Will Miller: “We wanted this project to honor the great civic pride in the people of Chicago. In the identity we do this with the row of four six-pointed stars found on the bike's chain lay and through Divvy’s primary color. These elements are derived from Chicago’s iconic flag.” www.behance.net/gallery/21107895/ Divvy-Chicagos-Bikeshare


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Mar 2015 FRESH Impo_feb news play 3/30/15 1:09 PM Page 24

FRESH | POPULAR BANKS ON BRAND UNION

MADRID SPAIN/NEW YORK NY Brand Union has strengthened the brand of a leading Spanish bank. Key elements include

simplification of the bank’s name from Banco Popular to just Popular; a new tagline to Firmly Forward; and a new positioning and visual identity symbolizing the mission of “boosting companies, people and society.” Pilar Domingo, Managing Director at Brand Union in Madrid says: “From the strategic platform to the visual and verbal identity, the new brand drives the future of the organization, strengthening its differentiation as a solid, experienced and professional bank, a bank to grow with, as the country grows again.” The identity itself takes on a typographic form in a bid to express the determination of an expert bank; the upward line device is said to reflect evolution and growth; and a graphical system of illustrations, pictures and type are intended to bring versatility to the visual language. The branding is being rolled out across all touchpoints, including a new commercial web presence and modernization of over 2,000 branches throughout 2015. www.brandunion.com

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Mar 2015 FRESH Impo_feb news play 3/30/15 1:09 PM Page 26

FRESH | BREAKTHROUGH AT TIFFANY’S

NEW YORK NY Brides and grooms have long been the focus of Tiffany marketing. But the uber-jeweler’s new campaign

for engagement rings shows how far the culture is changing. Collaborating with agency Ogilvy & Mather New York, the spring campaign features a same-sex couple, along with heterosexual couples of diverse backgrounds, for the first time. In one print ad, a male couple sits on the steps of a brownstone, with the pair sharing an affectionate touch on the knee and a smile. That image is one of several scenes shot by fashion photographer Peter Lindbergh with the tag line “Will You?” Also included is a video which is described as “diving deeper into the love story of the real-life gay couple” as well as showcasing a diverse group of modern day couples and wedding proposals. Creative credits include CCO Ogilvy East Chris Garbutt; Worldwide CMO Lauren Crampsie; Group Creative Director Debra Fried; Creative Director John Doyle; Executive Producer, Content Production Maureen Phillips; Producer, Content Production Lauren Ziffer; and Executive Producer of Music Karl Westman. www.youtube.com/watch?v=z7pp_4d01ls

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Sustainable Forestry Initiative

There’s a simple way you can ensure healthy forests for generations to come while supporting the people and communities in North America who depend on them.

Improving forest habitat management with Conservation Grant Program partnerships

Look and ask for the SFI® label for all your paper and packaging projects. The actions we take today determine the future of our forests. Learn more at sfiprogram.org.

Working with Habitat for Humanity

Supporting Scouts and teaching future generations about sustainable forestry


Mar 2015 FRESH Impo_feb news play 3/30/15 1:09 PM Page 28

FRESH | LOGOS

The Water Trust tapped Prophet to develop this clean strong wordmark, which features a blue droplet symbol at the center

NBC’s legendary Saturday Night Live is celebrating its 40th anniversary season with an identity and title sequence by Pentagram’s Emily Oberman and team. The look marries the SNL graphics with the stacked architecture of the city. new.pentagram.com

and evokes the role water plays in the organization’s mission of improving water, sanitation and hygiene practices in rural areas. www.prophet.com

CBX reshapes the Jazzercise brand image with bold colors and a clear edge to reflect the intensity of its workouts and to confront any misconception that the fitness firm has not evolved from the ‘80s. www.cbx.com/news

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The PepsiCo Design & Innovation Center, with support from Sterling Brands, has updated the logo and packaging for 7up. The marketing theme is “a unique drink for original individuals” and the redesign is rolling out in 140 countries. www.7up.com

GSD&M unveils a new logo for Austin which emphasizes that the city is deep in the heart of Texas, geographically, politically, emotionally. CCO is Jay Russell, Design Director is Marc Ferrino, Associate Design Director is Ben Harman, and Designers are Steve Wolf and Greg Thomas. www.gsdm.com

28 G D U SA


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MARCH 2015 PEOPLE_SEPT 07 People 3/30/15 12:40 PM Page 30

PEOPLE | NEW PRESIDENT FOR RISD

ROSANNE SOMERSON PRESIDENT, RHODE ISLAND SCHOOL OF DESIGN, PROVIDENCE RI Rosanne Somerson, a person with deep roots at her alma mater, has been named 17th president of Rhode Island School of Design. Her appointment comes after an extensive search during which the acclaimed designer and educator has been serving as interim president. “President Somerson is a gifted, inspiring leader with great integrity, humility and vision, and is the perfect fit for RISD,” notes Board of Trustees Chair Michael Spalter. “Her experiences as a RISD student, alumna, faculty member, department head, provost and interim president provide a depth of knowledge and almost instinctive understanding of the institution that no other candidate could match. She has also shown the collaborative leadership style and informed vision RISD needs to expand its role in advancing global innovation in the 21st century.” Prior to her appointment as interim president, Somerson served as provost from 2012–14, leading the effort to hone and rearticulate RISD’s academic vision. She was instrumental in the creation of the college’s current strategic plan. In that same period, Somerson also co-edited The Art of Critical Making: Rhode Island School of Design on Creative Practice (2013, Wiley) with Mara Hermano, a book that sheds light on what makes a RISD education meaningful and relevant. Somerson earned her BFA in Industrial Design from RISD in 1976, specializing in Furniture Design. president.risd.edu PHOTOGRAPH: JO SITTENFELD/RISD

30 G D U S A


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MARCH 2015 PEOPLE_SEPT 07 People 3/30/15 12:41 PM Page 32

PEOPLE | PROMOTIONS + HONORS

ELIZABETH WOODWORTH VICE PRESIDENT OF COMMUNICATIONS AND COMMUNITY ENGAGEMENT, SFI, WASHINGTON DC

The Sustainable Forestry Initiative has named Elizabeth Woodworth as Vice President of Communications and Community Engagement. Woodworth oversees all external communications, including media coverage, public relations, website content and social media channels. She is also responsible for marketing the SFI brand, including developing messaging and materials to raise global brand

J E F F B E RG

awareness and educate audiences about the benefits of

CREATIVE DIRECTOR, HABERMAN, MINNEAPOLIS MN

the SFI program. Prior to joining SFI, Woodworth worked

Minneapolis agency Haberman has brought Jeff Berg on board as

in the forest sector where she was responsible for customers in the U.S., Europe and Asia. Her work also

creative director, from Target, where he was also creative director.

involved raising awareness of the importance of forest certi-

Before joining Target, Berg spent nearly a decade with Olson, where

fication in responsible sourcing. She also brings hands-on

he was also a creative director. And prior to Olson, he was a design-

brand management and marketing experience. Woodworth

er at retail-focused brand marketing agency Fame. He began his

reports Kathy Abusow, President and CEO of SFI Inc.

career as an art director at Nickelodeon (the very same) in New York. As for why the move to Haberman? “It’s not often your personal and professional missions can align — but at Haberman, I work with people who are making a difference in the world every day. How could I say no to that?” said Berg. “This agency has always been ahead of the curve and not just because of its mission—this shop

DANIEL ANDERSSON has been named Creative Director at Spring Design Partners in NYC. He reports directly to President/ECD Ron Wong and Managing Director Megan Labot. With more than 15 years experience, Andersson has worked for The Brand Union in Sweden and New York, where he led the Consumer Branding Practice for nearly eight years.

firmly believes in creative exploration. I’m looking forward to finding new, electrifying ways to tell our clients’ pioneering stories.”

PAUL WALKER VICE PRESIDENT, BRAND INITIATIVES, RACINE WI In keeping with its 50‐year commitment to delivering results‐focused strategy and creative to its clients, Design North has promoted Paul Walker to Vice President, Brand Initiatives. In the new position, Walker collaborates closely with clients in mapping the strategy to position brands for sales success by isolating compelling point-of-difference at retail. He also supervises the work of staff Brand Strategists at Design North and continues to supervise Project Management staff sitting on‐site with clients. With a Master’s degree in Research Methodology and Persuasion, Walker’s career work has been in market research, brand management, point‐of‐sale marketing, advertising, public relations and broadcast journalism.

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Catch New York hires MARCO CIGINI as the agency’s first executive creative director. Co-founder & Managing Partner Joseph Perello comments: “Marco has excelled in the action sports world, with a focus on brand building rather than paid media. He’s made engaging films for BMW, worked on famous campaigns for Nike, Staples and Wendy’s and recently won a Clio for his work with Jay Z. JAN SABACH has opened a new graphic design studio in Northampton MA. Called Code Switch, the firm specializes in corporate identity, logos and brands. DEREK BITTER is a Group Creative Director at Colle + McVoy. He joined C+M from Olson, and has spearheaded creative efforts for Bauer Hocky, Nike, SuperValu, Target, and the Minnesota Wild. Says Mike Caguin, CCO: “Derek is really good at growing brands through content creation across all mediums, which is exactly where the world is going.”


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We know

how you feel...

Want to get involved? Membership is free and volunteers are always welcomed. InSource is the global network for in-house creative business leaders connected by common professional experiences, knowledge, and best practices. Membership is free. Join today. in-source.org


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HIGHEST HONORS 2015 TOP DESIGN SCHOOLS In our last edition, GDUSA published its annual Students To Watch roundup. The students were so interesting — and so many readers have asked to learn more about the schools which nurture them — that we’ve compiled a roundup of the institutions represented. We’ve enhanced that list with a handful of other favorites based on GDUSA and other surveys of designers, and with own subjective observations. The theme: education is more important than ever as the lines between the studio and the classroom, the office and the academy, the university and society, continue to blur. ACADEMY OF ART UNIVERSITY, SAN FRANCISCO With more than 18,000 students, Academy of Art University is the largest accredited private art and design university in the nation. Founded in 1929, the school and San Francisco have grown up together and served as mutual sources of inspiration and talent. Academy of Art University offers accredited AA, BA, BFA, B. Arch, MA, MFA and M. Arch degree programs in numerous areas of study, as well as continuing art education and pre-college programs for high school students. Flexible online degree programs are available in most areas of study, including graphic design. What makes the School of Graphic Design special is its emphasis on portfolio development. From the very first class, students are encouraged to create an exceptional portfolio that demonstrates their skill in traditional drawing and painting as well as their well-rounded education in typography, print and editorial design, branding, information design, web design and packaging. Academy of Art University is an accredited member of WASC, NASAD, CIDA (BFA-IAD, MFA-IAD) and NAAB (B. Arch, M. Arch). www.academyart.edu 36 G D U SA

ART CENTER COLLEGE OF DESIGN For more than 80 years, Art Center College of Design has remained focused on the core educational mission of developing creative leaders and innovators in art and design. The institution is leading the way with cross-disciplinary programs and studios that prepare students within and outside their chosen fields. Art Center College has an international reputation for its rigorous, transdisciplinary curriculum, faculty of professionals, strong ties to industry and a commitment to socially responsible design. The school has roughly 2,000 students, undergraduate and graduate. www.artcenter.edu

AUBURN UNIVERSITY SCHOOL OF INDUSTRIAL + GRAPHIC DESIGN The Graphic Design Program at Auburn University prepares students to practice visual communication in a competitive global environment. Auburn’s nationally regarded BFA is NASAD accredited and concentrates on interactive design


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and mobile design, user experience design, strategic branding, typography, publication design, packaging, illustration and image making, and fine arts. Students receive hands-on design instruction in a professional studio environment with a strong sense of community among students and faculty. Courses emphasize a systemic approach to design by incorporating cross-disciplinary collaborations and train students to become versatile designers and art directors. The program hosts exhibitions, design symposiums, and guest lectures by industry leaders, and the internship program provides real-world experience and opportunities to network. Students build a strong portfolio of work as a result of their overall experience and education. The Program is housed among other prestigious design disciplines within the beautiful traditional campus setting. cadc.auburn.edu/graphicdesign

CALIFORNIA COLLEGE OF THE ARTS (CCA) Founded in 1907, CCA is an independent art college offering 22 undergraduate and 10 graduate programs in design, fine arts, architecture, and writing. It has campuses in San Francisco and Oakland, and currently enrolls nearly 2,000 full-time students. The college educates students to shape culture and society through practice and critical study. Graphic design at CCA is a media-blind discipline that engages the mind and the senses by translating ideas — from simple to complex — into the communication of information, emotion, and reflection. Taught by some of the most recognized practitioners, scholars, and theorists working today, students learn to identify problems and find solutions that move people to think, feel, and act. www.cca.edu/academics/graphic-design

CARNEGIE MELLON SCHOOL OF DESIGN Carnegie Mellon’s School of Design is one of the oldest and most respected programs, with a rich history in Product Design, Communication Design, Interaction and Service Design. It is one of the only leading programs to offer design degrees at the undergraduate, graduate and doctoral levels within a multidisciplinary, multi-cultural research university. The School of Design houses approximately 250 students within a historic building on the beautiful campus in Pittsburgh, one of America’s most livable cities. School officials state: “The demand for our graduates is increasing, and each year during Confluence, our career fair, many students receive offers of employment prior to graduation.”design.cmu.edu

COLLEGE FOR CREATIVE STUDIES Located in midtown Detroit, CCS strives to provide students with the tools needed for successful careers in the creative industries. The school fosters students’ resolve to pursue excellence, act ethically, engage their responsibilities as citizens, and learn throughout their lives. Students learn to be visual communicators who actively use art and design toward

the betterment of society. Graduates work in numerous industries, such as transportation, film and animation, advertising and communications, consumer electronics, athletic apparel, and more. Founded in 1906, CCS plays a key role in Detroit’s cultural and educational communities. A private, fully accredited college, CCS enrolls more than 1,400 students, pursuing MFA and BFA degrees. The College also offers free art education for more than 4,000 youth annually through its Community Arts Partnerships program, and its Henry Ford Academy is a public charter school with a high-performance academic curriculum and a special focus on art and design. collegeforcreativestudies.edu

CRANBROOK SCHOOL OF ART For more than 75 years, Cranbrook has been one of the nation’s leading graduate schools of art, architecture, and design. It has been home to some of the world’s most renowned designers and artists, and Eero Saarinen, Charles Eames, Daniel Libeskind, Michael and Katherine McCoy, and Jun Kaneko have taught there. The Academy does not have a set curricula, required classes, or prerequisites; rather it is a graduate-only program designed specifically to support individual exploration and mentoring. The New York Times has said that “the effect of Cranbrook and its graduates and faculty on the physical environment of this country has been profound … Cranbrook, surely more than any other institution, has a right to think of itself as synonymous with contemporary American design.” cranbrookart.edu

DREXEL UNIVERSITY ANTOINETTE WESTPHAL COLLEGE OF MEDIA ARTS & DESIGN Drexel University’s Antoinette Westphal College of Media Arts & Design offers sixteen undergraduate and six graduate degree programs all of which are predominantly studio based. The College maintains an award-winning faculty of industry practitioners who emphasize the use of the latest technologies. Westphal College is home to the Mandell Theater, the Pearlstein Gallery, Drexel’s television (DUTV) and radio (WKDU 91.7 FM) stations, the Rudman Institute for Entertainment Industry Studies, MAD Dragon Records and Drexel’s Historic Costume Collection. The Graphic Design program prepares students to inform, persuade and entertain through the creative use of word and image, and a balance of traditional and technical artistic studies. Graphic Design students learn to conceptualize, design and produce visual communication in books, magazines, posters, ads, packaging, websites, interactive media, information systems, exhibition design, motion and many other forms of media. Students use this work to develop an expansive portfolio, which, along with six-month co-op experiences, prepares them for successful employment after graduation www.drexel.edu/westphal/undergraduate/vcsm G D U SA 37


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HIGHEST HONORS | 2015 TOP DESIGN SCHOOLS FASHION INSTITUTE OF TECHNOLOGY F.I.T. is a State University of New York college of art and design, business and technology. FIT offers more than 45 programs of study leading to Associate in Applied Science, Bachelor of Fine Arts, Bachelor of Science, Master of Arts, Master of Fine Arts, and Master of Professional Studies degrees. FIT provides students with a rare combination of specialized curricula, an indepth liberal arts education, affordable tuition, and an extraordinary location in the center of New York City, world capital of the arts, business, and communications. The school offers a BFA in Graphic Design, which provides students with the knowledge and skills necessary to assume entry-level design positions in fashion, retailing, publishing, nonprofit organizations, and innovative design firms. The program guides students to become creative thinkers with a mastery of conceptual and applied skills. Other options include one and two-year degrees in Advertising and Marketing Communications and in Communication Design. www.fitnyc.edu/2306.asp

FULL SAIL UNIVERSITY Full Sail University’s Art & Design School provides a range of design degrees for careers in the media industry. For traditional artists, the University offers Associate’s and Bachelor’s degrees in Graphic Design, where students learn professional methods of layout and design for print and electronic media. Digital graphics are taught in the Digital Arts & Design Bachelor’s degree program, which applies traditional art theory to the latest multimedia platforms. The Web Design & Development Bachelor’s degree program focuses specifically on online media, and the processes for developing interactive web content. The Art & Design School also features the Media Design Master’s of Fine Arts degree, which covers subjects like studio management and brand development, as well as the Instructional Design & Technology Master’s degree, which helps teachers bring multimedia to their classrooms. Full Sail University’s Art & Design School is home to a community of talented instructors, and guided by an advisory board of art professionals who ensure that the curriculum and tools used in each degree program are current and industry-relevant. fullsail.com or admissions@fullsail.com

KANSAS CITY ART INSTITUTE (KCAI) Founded in 1885, KCAI is today a premier private, fully accredited, four-year college of art and design. Students studying for the BFA degree can choose from a variety of majors, including animation, art history, ceramics, creative writing, digital filmmaking, digital media, fiber, graphic design, illustration, painting, photography, printmaking and sculp-

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ture. Notable graduates include multimedia artist Robert Rauschenberg; ceramic artists Richard Notkin and Akio Takamori; graphic designer April Greiman; and sculptors Robert Morris, Kate Ericson and Mel Ziegler. Walt Disney took Saturday art classes at KCAI, his only formal training in art. Consistently recognized for its curriculum, the school’s academic programs are strengthened by first-rate support services, technology and practical learning opportunities. A scenic 15acre campus situates students between the Kemper Museum of Contemporary Art and the Nelson-Atkins Museum of Art, and the college’s gallery, the H&R Block Artspace, is located about two blocks from main campus. www.kcai.edu

KENNESAW STATE UNIVERSITY SCHOOL OF ART & DESIGN Kennesaw State University School of Art & Design offers a BFA degree with concentrations in graphic communication, drawing/painting, ceramics/sculpture, and photography/printmaking, as well as a BS degree in Art Education. These are pre-professional programs, the first for aspiring artists and the second for teachers. Admission to the degree programs is highly competitive. All students must pass an initial portfolio review of their studio work in order to be fully accepted as art majors. Another portfolio review is required for BFA students in order to be accepted into a studio concentration area. Over 500 declared majors are enrolled in visual arts programs. The faculty includes twenty permanent, full-time professors, and 15-20 part-time faculty members. An award-winning Visual Arts Building provides 32,000-square-feet of studio and classroom space with state-of-the-art equipment. arts.kennesaw.edu/visual_arts/welcome.php

MARYLAND INSTITUTE COLLEGE OF ART (MICA) Founded in 1826, Maryland Institute College of Art (MICA) is the oldest continuously degree-granting college of art and design in the nation. The College enrolls nearly 3,500 undergraduate, graduate and continuing studies students from 49 states and 65 countries in fine arts, design, electronic media, art education, liberal arts, and professional studies degree and non-credit programs. Redefining art and design education, MICA is pioneering interdisciplinary approaches to innovation, research, and community and social engagement. Alumni and programming reach around the globe, even as MICA remains a cultural cornerstone in the Baltimore/Washington region, hosting hundreds of exhibitions and events annually by students, faculty and other established artists. www.mica.edu 410.669.9200


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Design With Passion Earn a Degree or Take Classes in San Francisco or Online

Visit www.academyart.edu to learn more about total costs, median student loan debt, potential occupations and other information. Accredited member WSCUC, NASAD, CIDA (BFA-IAD, MFA-IAD), CTC (California Teacher Credential).

Schools of: Graphic Design, Illustration, and Photography

Student Artwork By Cory Uehara School of Graphic Design

Academy of Art University Founded in San Francisco 1929

888.680.8691 // www.academyart.edu Yellow Ribbon Participant


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HIGHEST HONORS | 2015 TOP DESIGN SCHOOLS MINNESOTA COLLEGE OF ART & DESIGN MCAD is a strong regional and growing national leader in areas such as fine arts, graphic design, and comic art. The school offers degree, certificate and continuing education programs. Its student body includes more than 700 students from 29 states and 12 countries. Of these, 50% are enrolled in design, 25% in media arts, and 25% in fine arts; 40% are men and 60% are women; and the average student is 21 years old. The campus, which shares a block with the Minneapolis Institute of Arts, comprises classroom buildings, professional facilities, gallery spaces, student housing, artist studios and a sculpture garden. The modernist Main Building is one of the only projects in the U.S. designed by Pritzker Prize–winning architect Kenzo Tange, and the historic Julia Morrison Memorial Building is just shy of 100 years old. mcad.edu/about-us

NORTHWESTERN UNIVERSITY SCHOOL OF PROFESSIONAL STUDIES The Northwestern University School of Professional Studies has an extensive offering of online master’s degrees and certificate programs, and this now includes an online Master of Science in Information Design and Strategy (IDS). As digital output increasingly becomes the backbone of most business strategy, there is an acute need for professionals with a better big-picture understanding of information management, design and technology. The program teaches students how to blend digital skills like information architecture and experience design with branding and messaging needs, translate data into compelling visual forms and narratives, and understand how research and analytics can drive communication strategies and tactics. The program prepares students to step into a cross-functional or leadership role by developing a deep and holistic understanding of today’s sophisticated digital media. The program is particularly useful for people in creative fields who want a stronger grounding in business strategy, so that they can expand career opportunities and make a larger impact on their organizations. The program is part-time and completely online. sps.northwestern.edu/info/information-design.php

OTIS COLLEGE OF ART AND DESIGN Established in 1918, Otis is the first independent professional school of art in Los Angeles. The City of Angels is a cultural capital, making it a stimulating place to study art and design. When students graduate, they join the professional communities of entertainment, art, design and fashion. Alumni and faculty are leaders in these communities and support recent

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graduates. Graphic Design majors concentrate on research, formal application and experimentation, technological proficiency, and innovative outcomes. The goal is to develop critical thinking and visual communication tools for careers in a changing and competitive workplace. During senior year students explore conceptual, theoretical, and experimental projects through individual proposals. They meet in cross-disciplinary teams led by faculty advisors and guest critics. Graduates value structure, surface and form, but also consider the engagements and interactions of design with clients, audiences, and the culture at large. www.otis.edu

PARSONS THE NEW SCHOOL FOR DESIGN Based in New York but active around the world, this leading institution offers undergraduate and graduate programs in the full spectrum of design disciplines. Parsons’ five schools, which encompass 27 rigorous undergraduate, associates and graduate degree programs, offer options for both focused training and interdisciplinary study. The School of Art, Media, and Technology embodies the frisson between art and design, with programs in Communication Design, Design and Technology, Fine Arts, Graphic Design, Illustration and Photography. The AAS in Graphics Design can be completed on campus, online or in combination and goes beyond basic technical knowledge to provide a complete design education. The program investigates up-to-the-minute tools and trends of the trade, including web design, while providing a solid foundation in traditional practices and concepts. www.newschool.edu/parsons

PENNSYLVANIA COLLEGE OF ART & DESIGN Founded in 1982, this private, professional art college offers BFA degrees, certificates, credentials, and curricula that enable students of all ages to pursue art as their life’s work. The educational philosophy is described as “Communication as Currency in the Curriculum.” This means that the institution’s learning experience teaches students adaptive thinking techniques and effective making skills that result in a deliberate and influential artistic voice. Students engage with an interactive process of concept, construction, critique, and redesign in an immersive experiential environment. Because visual, verbal, and virtual communication is increasingly valued in a global society, the curriculum emphasizes the relationships among thinking, making, and communicating. Students are transformed as they are challenged to cultivate expansive points-of-view and create sophisticated visual output. Graduates are said to be “strong thinkers, strong makers, and strong communicators.” pcad.edu


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PHILADELPHIA UNIVERSITY KANBAR COLLEGE OF DESIGN, ENGINEERING AND COMMERCE The mission of the Graphic Design Communication program at Philadelphia University is to cultivate design strategists with an innovative spirit and superior critical thinking skills applicable to a diversity of human needs. Consistent with the University’s overall mission to provide professional training with a rigorous Liberal Arts and Business core, the Graphic Design Communication curriculum fosters an appreciation for design as a cultural craft with a relevant historical background and a rapidly evolving future that includes multiple disciplines. The program seeks to develop students who can contribute intelligently and responsibly at a global level for the common good. The curriculum culminates with a BS degree. The program is conceptually based on the belief that designers’ highest value is to be able to generate ideas — that intellectual property is his/her creative capital. Realworld assignments are featured to engender practical, active, hands-on learning. The curriculum emphasizes traditional design skills, and the ability to create and develop visual and verbal responses to complex communication problems across media. www.philau.edu/graphicdesignblog

PORTFOLIO CENTER Portfolio Center is a graduate-level communication arts school whose mission is to prepare students for creative practice and leadership. Thanks to a small, intimate environment, the Atlanta-based school is able to break the boundaries of traditional instruction. Education is hands-on and interactive; there are no lectures, and no one gets lost. Believing in the importance of good design, design that is useful and beautiful, students learn to render content with real meaning and to create innovative solutions that contribute to the culture. Says Director of Design Hank Richardson: “Because great communication begins with sound reasoning, we train students to think.” Portfolio Center offers both full time and part time intensive programs; students graduate with a Certificate of Professional Studies in Art Direction, Copywriting, Design, Web Design, Illustration or Photography. www.portfoliocenter.edu

PRATT INSTITUTE Founded in 1887, Pratt Institute is a global leader in higher education dedicated to preparing its 4,700 undergraduate and graduate students for successful careers in art, design, architecture, information and library science, and liberal arts and sciences. Located in a cultural hub with historic campuses in Brooklyn and Manhattan, Pratt is a living lab of craft and creativity with an esteemed faculty of accomplished profes-

sionals and scholars who challenge their talented students to transform their passion into meaningful expression. The Institute has Bachelors and Master's degree programs in communications design, which are part of Pratt’s School of Design. The Undergraduate Communications Design department offers concentrations in illustration, advertising art direction, and graphic design, and teaches students to craft the strongest and most impactful communications possible by being creative problem solvers and elegant image-makers. Pratt's Graduate Communications Design department educates graphic and package designers, and offers an MFA in communications design and an MS in package design. Both degree programs provide students with the opportunity to develop and refine their design process, design voice, and creative skills, preparing them for leadership positions in their field. www.pratt.edu

PRATTMWP COLLEGE OF ART AND DESIGN PrattMWP students spend their years immersed in not one, but two, strikingly different environments with lively art cultures. Students who select this route complete the first two years of their program on the Utica, New York campus and are then guaranteed a seamless relocation to Pratt’s main Brooklyn campus at the beginning of their junior year. The PrattMWP campus allows students to achieve all the prestige and benefits of a Pratt art education at a location that develops their confidence, individual voice and insight into the world. PrattMWP shares its campus with the Munson-WilliamsProctor Arts Institute, which offers collections, exhibits, classes and events that attract artists and art enthusiasts from around the globe. PrattMWP offers majors in Fine Arts, Communications Design, Art Education, and Photography. It is the perfect choice for students who prefer to transition to the big city with advanced skills and a tight group of friends. Communications Design students have recently been recognized by GDUSA, Print, NOW, UNESCO, Creative Quarterly, Society of Children’s Book Writers and Illustrators, and the United States Mint. www.mwpai.edu

RHODE ISLAND SCHOOL OF DESIGN (RISD) Rich, multifaceted and encompassing a broad range of media, Graphic Design at Rhode Island School of Design respects the foundations of formal, aesthetic and analytical knowledge and skills while exploring the ever-changing context and function of visual communication. Since 1877, RISD has stood out as a leader in art and design education, attracting extraordinary people who thrive in its creative culture. As one of the first colleges of its kind in the country – founded simultaneously with the RISD Museum of Art – it has always been something of a maverick. www.risd.edu

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HIGHEST HONORS | 2015 TOP DESIGN SCHOOLS This private, not-for-profit, fully accredited college offers Bachelor’s degree programs in: Advertising Design, Business of Art & Design, Computer Animation, Film, Fine Arts, Game Art, Graphic Design, Illustration, Interior Design, Motion Design, and Photography and Imaging. Located on Florida's Gulf Coast, the picturesque 35-acre campus now includes 90 buildings, and attracts close to 1,300 students from 44 states and 53 foreign countries. It is recognized as a high quality, innovative visual arts colleges and as a leader in the use of technology in the arts. www.whyringling.com

The SAA Associate Degree Program is a two-year program that leads to a degree in Applied Business in Advertising Art. The program consists of design and professional development courses that focus on creativity, typography, graphic design, photography, web design, illustration, video/motion design, and communication and presentation skills. With a job placement rate of 100%, SAA is committed to providing career services to recent graduates and alumni. SAA has a strong reputation among employers for educating designers who are creative and prepared for the demands of the advertising industry. www.saa.edu

RIT COLLEGE OF IMAGING ARTS & SCIENCES

SCHOOL OF VISUAL ARTS (SVA)

Graphic design at RIT is the study and practice of communicating ideas and information through printed, environmental and digital presentations. Typography and images are integrated to express messages that interest, inform and persuade intended audiences. With the addition of visual movement, navigation and sound, digital presentations are also developed. Using research, critical thinking, creativity, and a range of problemsolving principles, graphic design students solve complex visual communication problems within the constraints of time, space, budget, and technology. Areas of study include publication design, signage and environmental design, corporate identity, web and interactive media, packaging design, and information design. There are currently 220 graphic design BFA students. http://cias.rit.edu/schools/design

School of Visual Arts has been a leader in the education of artists, designers and creative professionals for more than six decades. Comprised of more than 6,000 students at its Manhattan campus and 35,000 alumni in 100 countries, SVA also represents one of the most influential artistic communities in the world. The mission of SVA is to educate future generations of artists, designers and creative professionals with undergraduate degree programs in art and design, rigorous and practice-based graduate programs in the visual arts and its allied fields, and a continuing education program intended to meet the diverse needs of NYC’s professional art and design community. SVA is home to numerous undergraduate and graduate degree programs in fields that range from fine arts to graphic design, photography to filmmaking, art criticism to art education. Together, the departments cover a broad range of creative endeavors, employ industry-leading professionals as faculty members and offer numerous and varied opportunities for students to engage with their chosen field.

RINGLING COLLEGE OF ART AND DESIGN

SAVANNAH COLLEGE OF ART AND DESIGN (SCAD) The Savannah College of Art and Design is a private, non-profit university with locations in Savannah and Atlanta, Hong Kong, and eLearning. SCAD’s Graphic Design program offers BFA, BA, MA, and MFA degrees at all locations and boasts state-ofthe-art facilities, over 900 students and 21 full time faculty worldwide. Students pursuing a degree in Graphic Design develop strong ideation and typographic foundations before developing a wide breadth of media outcomes. While studying graphic design, students at SCAD collaborate with Fortune 500 companies including, Hewlett-Packard, Coca-Cola, Gulfstream Aerospace, Snap on Tools, Microsoft, and more. Notable alumni include Grammy nominated designer and founder of the Burbank CA design firm Meat and Potatoes, Todd Gallopo and current Executive Creative Director at the National Football League, Shandon Melvin. www.scad.edu or admissions@scad.edu

SCHOOL OF ADVERTISING ART (SAA) The School of Advertising Art is a small college with one focus – graphic design. SAA offers personalized training to aspiring designers, preparing students for successful careers. 42 G D U SA

www.sva.edu SHILLINGTON SCHOOL Shillington School of Graphic Design has been established for 20 years, with 6 campuses globally including the US, the UK and Australia. The course is taught by practicing graphic designers in a studio environment. Shillington endeavors to better prepare students for the practical aspects of working as a designer. On just the second day of the course the students are designing their first advertisement. By the end of the course, they will have completed 35 design briefs with varied deadlines, some as short as 45 minutes, others no longer than 2 days. With most industries “time is money,” a designer needs to not only design well but also design to meet demanding deadlines. “From day one,” state Shillington officials, “we encourage students to start talking about design so they become confident with both visually and verbally communicating their ideas to clients. We feel both these areas of design development integral to gaining a job in the graphic design industry and keeping it!” www.shillingtonschool.com


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HIGHEST HONORS | 2015 TOP DESIGN SCHOOLS THE ART INSTITUTE OF TAMPA The Art Institute of Tampa, a branch of Miami International University of Art & Design, is one of The Art Institutes, providing an important source of design, media arts, fashion and culinary professionals. The Institute offers programs and degrees in Culinary Arts, Digital Image Management, Fashion, Web Design & Development, Graphic Design, Digital Filmmaking & Video Production, Digital Photography, Game Art & Design, Interior Design, Media Arts & Animation, Visual Effects & Motion Graphics and Interactive Media. Coursework is reviewed and influenced by industry leaders and prominent employers who determine what skills are needed in the workplace. Many faculty members also are working in their respective fields outside of the classroom. The Graphic Design programs at AI Tampa teach students to combine form and function into a concept or product that is visually compelling and meets consumer needs. www.artinstitutes.edu/tampa

lios. Graphic communication design students earn an average of $48,000 over their five co-op semesters, working for indemand, global employers like LPK, Apple, Pentagram, Target and many more. daap.uc.edu

UCLA DESIGN MEDIA ARTS The UCLA Department of Design Media Arts (DMA) offers a comprehensive, multidisciplinary approach to media creation that fosters individual exploration and innovative thinking. Within the context of the department, design is a process and way of thinking, and media arts foreground experimental media creation. The results emerge in and on books, galleries, game consoles, installations, films, magazines, performances, public spaces, televisions, and websites. Students “strive to create socially and culturally relevant objects, experiences, and spaces.” http://dma.ucla.edu

WOODBURY UNIVERSITY THE COLLEGE OF SAINT ROSE CENTER FOR ART & DESIGN The College of Saint Rose Center for Art and Design encourages freedom of expression and challenges students to reach the fullest potential. The College’s BFA in Graphic Design provides the tools and opportunity to complete extraordinary design solutions. The full-time graphic design faculty has earned the highest degrees in the field and come to the classroom as published designers and experienced teachers. The College has been named a top design school by the Art Directors Club. Students have secured internships and job placement at nationally acclaimed design firms and with renowned designers. 100% of graduates achieve full employment in their field within one year of graduation. Prospective employers are invited to campus and the seniors attend job fairs and portfolio reviews. Additionally, graduates are accepted into prestigious graduate programs including Yale, Stanford, Tyler School of Art, SVA, SCAD, RISD, VCU, RIT, Syracuse and Kent State. The program has alumni working in 33 states and abroad. www.strose.edu/academics/schoolofartsandhumanities/ art_and_design

THE UNIVERSITY OF CINCINNATI COLLEGE OF DESIGN, ARCHITECTURE, ART, AND PLANNING (DAAP) The College of Design, Architecture, Art, and Planning (DAAP) houses nationally top-ranked programs in architecture and design that highlight the college’s award-winning faculty as well as the University’s renowned cooperative education program. Via this co-op program, all design students are required to work professionally paid semesters with employers around the globe. These students graduate with 20 months of such professional experience on their resumes and in their portfo-

Founded in 1884, Woodbury University is a private non-profit institution. The BFA in Graphic Design is a professional degree that is included in the University’s accreditation by the NASAD. Woodbury students consistently win international and national design awards, landing more than 30 since 2010. Students have achieved recognition in communication design, entertainment design, web, advertising, packaging, photography, logo design and environmental graphics. They learn the art of visual communication through the study of design, aesthetics, and media. In the senior year, they can focus their creative energy by customizing their studies in entertainment, motion, advertising, publication, or environmental graphics. Woodbury’s Los Angeles location, in the heart of the media capital, offers numerous internship opportunities at companies including Disney Imagineering, Universal Studios, The WB Television Network, MTV Networks, Twentieth Century Fox, Warner Bros, Mattel, and The Getty. woodbury.edu

YALE UNIVERSITY SCHOOL OF ART This highly selective MFA program accepts up to ten students each year, and up to seven students for a preliminary year program. The degree program focuses on the development of a cohesive, investigative body of work, also known as the student’s thesis. It is conceived as a loose framework within which each student’s visual method is deployed across many diverse projects during his or her two-year course of study. While every thesis project is unique, there are several common features: a focus on methodology, the application of a visual method to studio work, and the organization of the work in a thoughtfully argued written document and catalogue raisonné, also known as the “Thesis Book.” Students applying to the preliminary-year program typically have relevant experience in a field of study outside design and demonstrate evidence of visual acuity. http://art.yale.edu/GraphicDesign G D U SA 45


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PAPER + PR IN T | SPRING PAPER PROMOTIONS The number one take away from our 51st annual print reader survey: designers still value print for its classic strengths — tangibility, sensuality, credibility, a human connection. Reflecting this phenomenon, a growing number of high profile publishers, retailers, makers and services — IKEA, JC Penney, Airbnb, Uber, CNET, WebMD, Bonobos, Newsweek, Dominos, Victoria’s Secret, Costco, New York Times Magazine, among them — are investing in print to better connect with consumers. That print continues to perform is thanks in large part to a few great specifier paper mills who continue to produce promotions and resources that inspire, educate and inform.

A NOVEL REFERENCE

REVISITING THE CLASSICS

Yupo Corporation America continues to challenge creatives to Do it on YUPO™ by unveiling an updated swatch book that showcases the myriad techniques possible using the world leader in synthetic paper. On the outside, the square-spine, novel-sized swatch book is wrapped in striking images that showcase YUPO’s color reproduction. On the inside, easy-to-use tabbed chapters are spiral bound, which allows the sample book to lie flat for easier research and spec comparison. Many examples of innovative print techniques and applications on synthetic paper are featured including a glow in the dark feature that is a ‘must see.’ Contact Customer Service at 888-873-9876, or visit www.yupousa.com

Ten years after the introduction of the Rolland EnviroTM family, Rolland Enterprises launches a campaign to promote a new version of its Print and Copy papers, with an improved brightness of 92% G.E. The classic brand Rolland Enviro was the first North American uncoated fine paper product manufactured with 100% post-consumer fiber. As per Normand Champagne, Vice-President, Sales & Marketing, “The new campaign invites all our customers to rediscover the classics, whether in music, fashion, design or papermaking. The link between past and future is important for Rolland Enviro, strong in its achievements but confident about its future.” www.rollandinc.com

THAT OFFICIAL FEEL

TELL US A STORY

HEAD TO HEAD COMPARISON

Certificates, diplomas, invitations, awards, announcements and photo frames — some projects just need a parchment paper for that oldworld, authoritative, official feel. A new Mohawk Skytone swatchbook, the second in a series of nine newly redesigned swatchbooks by Hybrid of San Francisco, showcases a collection of twelve pastel shades that evoke the look and feel of genuine parchment paper. Mohawk Skytone is FSC certified, made with 30% postconsumer waste fiber and manufactured with windpower. The swatchbook was produced by Fey Printing. www.mohawkconnects.com/swatchbooks

Kallima® FSC Certified Coated Cover paperboard products, manufactured by Tembec, score high among graphic designers for print gloss and brightness. The Kallima Storyboard blog is a consistent and refreshing source of news, ideas, and information on print design. Some recent favorites include pieces on paper, print and literacy, adding variety to your branding, the staying power of direct mail, and mistakes to avoid when designing brochures. kallimapaper.com/news-and-blog/storyboard-blog

In 2013, a new coated paper, Sterling® Premium, was introduced into the marketplace. With its launch, customers were asked to “shift” how they have traditionally thought about premium coateds. The new promotion, Now Is The Time To SHIFT, showcases identical images printed on Sterling Premium alongside other known premium coated and uncoated brands in a head-to-head comparison. Verso now invites designers, brand managers marketers and printers to take the test. www.versoco.com

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LUXURY METALLICS SHOWCASED

AN IDEA COMES TO LIFE

THE IDEA BOX

CTI releases a new swatchbook that showcases and updates all of its FSC-certified text and cover brands in metallic and pearlescent papers, translucents, printable kraft, soft flat matte and C1S metallic papers. Spotlighted brands are Aspire Petallics, Glama Natural, Glama Kraft, Tube, and Currency. The cover: Aspire Petallics Pure Silver, which highlights the recent introduction of two new metallic printing papers, Aspire Petallics Pure Gold and Pure Silver. www.thepapermill.com

International Paper brings together functionality and creativity with an all-in-one portfolio of all their digital paper brands in one swatch book for quick and easy reference. At the same time, it is a visionary design piece inspired by the unlimited possibilities of digital technologies. The digitally created piece includes a commissioned CGI image depicting the journey of an idea coming to vibrant life in a landscape of imagination. Notable IP brands for graphic designers and printers include: Accent®Opaque, Carolina®, Hammermill®, Springhill®, and Williamsburg. www.internationalpaper.com

An unopened box signals the promise of something wonderful and creates a sense of anticipation no matter what time of year. Neenah’s latest release, The Power of Paper: ON NEENAH, offers the promise of ideas, created to inspire packaging designers, graphic designers and creative brand managers. The reveal: 10 separate pieces, 11 production techniques and 18 papers. An added bonus: all of the dielines for the promotion are available for free, and may be downloaded now. Creative credits to Design Army. www.neenahpaper.com/Resources/Dielines

ENDURANCE IS EXCLUSIVE

APP ALLOWS SHARING

RUN-TO-RUN CONSISTENCY

xpedx and Unisource Worldwide recently combined to form Veritiv — a business-to-business distribution company leading the way in paper and print, packaging, facility solutions and logistics. Among the many products and services for graphic designers and print buyers is Endurance® brand printing products. A Veritiv exclusive, Endurance offers exceptional value at a competitive price. Included in the offering are Endurance Printing Papers, Endurance Digital, Endurance Reycled and Endurance Board. Designers can order a swatchbook or sample pack of the Endurance Printing Paper line. EnduranceforPrint.com

FiberMark is a manufacturer of fiber-based decorative covering materials that have the quality and promotional value to define and distinguish brands. The new FiberMark Colors App is available for iPhone and iPad. Specifically made for designers, the app features a carousel library of swatches sorted by color family, which allows users to build a collection of swatches based on color, texture, or pattern, and then share it via email. www.fibermark.com

Clearwater Paper offers paperboard products of the finest printability, performance, integrity, and run-to-run consistency. Of particular note: Clearwater is North America's largest nonintegrated producer of bleached paperboard. Their Ancora® and Candesce® lines of premium SBS paperboard both have ultrasmooth surfaces for printing clear images and sharp text. Both stand up to demanding and advanced print jobs, varnishing treatments, foil stamping, and embossing. In addition, Ancora and Candesce are available with either FSC or SFI certification in a full caliper range. www.clearwaterpaper.com

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TOP STOCK WEBSITES | MOTHER’S DAY Our 28th annual stock visual reader survey, published last October, tells us that 95% of professional graphic designers use stock imagery or elements in their work and that stock has evolved into a staple — indeed, essential — resource in a fast-paced, budget-conscious,

123RF.COM

PRIME.500PX.COM

ARTARENA.COM

This is a global provider of high quality, budgetfriendly commercial and editorial photos, vector illustrations, video footage and audio clips. With over 100,000 content contributors uploading more than 35,000 royalty free stock elements on a daily basis, the library currently hosts more than 35 million digital assets. 123RF offers flexible subscription plans and credit packages to cater to every budget and requirement.

Begun more than five years ago as a premier photography community where photographers were encouraged to share their best work, 500px since grown into a community of more than five million photographers, a home to more than 50 million photos, and a source of inspiration for tens of millions. 500px Prime, unveiled last year, is a collection of hundreds of thousands of the best photos from the 500px community now available for licensing and with most of the collection exclusive. The focus is on quality over quantity.

ArtArena is a virtual marketplace for digital imagery where graphic designers and other creative professionals have access to a diverse selection of high-quality stock photos, videos and illustrations. Company officials describe the new service as “easy to use, super affordable and since we already have a database of carefully selected, licensed media, you’ll save on one of the things you value most — time.” The company is also actively encouraging photographers and designers to post their images on the site for sale.

Mother Kissing Baby/Graeme Harris/Bridgeman Images

Fine Art Photographic Library, London/Art Resource, NY

ARTRESOURCE.COM

BRIDGEMANIMAGES.COM

DOLLARPHOTOCLUB.COM

This is the world’s largest fine art stock photo archive, with more than a million fine art images available for licensing to all media, hundreds of thousands of which are keyword searchable online. Included are high quality images of painting, sculpture, architecture and the minor arts from most of the world’s major museums, monuments, and commercial archives. The range of offerings run the gamut from prehistoric times to the present.

A leading archive of fine art, cultural and historical stills and footage, more than a million images cover every genre and subject matter from vintage photography to unique contemporary art, including content exclusive to Bridgeman. Users can search footage alongside still images to create a complete package. The portfolio of brands include Bridgeman Studio, an online platform for contemporary artists, Bridgeman Footage, Bridgeman Prints and Bridgeman Education for academic research.

$1 per image. That’s the promise from Dollar Photo Club that has made an impact in the stock photography industry. Members can access a vast array of diversified local content; over 25 million premium royalty free images, with over 150,000 more added each week, as well as select benefits and offers from high-value partners. Another bonus: downloads last forever, even when the membership is over.

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image-centric world. Here, we note several of our personal favorite sources of all shapes and sizes. And just to give our favorites a chance to show off a bit, we asked them to send us images in honor of motherhood and mother’s day.

CORBISIMAGES.COM

ERICKSONSTOCK.COM

FOTOLIA.COM

CORBIS is the global leader in digital media and entertainment solutions for publishers, agencies and brands. Founded by Bill Gates in 1989, Corbis empowers customers to stand out by accessing and integrating with the world's great creative content. Offerings include exclusive photographic collections, breaking celebrity stories, global news and innovative partnerships that connect brands to sports and entertainment. End-toend solutions include specialized partnerships and tailored subscription plans. Worldwide offices serve more than 50 countries.

Erickson Stock is a unique source of high-quality, emotional lifestyle stock photos and video footage. The endeavor is the work of renowned assignment photographer Jim Erickson. Among the popular categories: Business, Healthcare, People & Lifestyle, Travel & Leisure, Landscape & Nature, and Architecture. Newly developed “Stories” is a collection of character-driven, ready-made, customizable video spots with stills from the same shoot. The “stories” include music, message and interchangeable content and are customizable for any brand.

Around the world, over five million people rely on Fotolia for its stock library of over 34 million affordable, royalty free images and HD videos. The first worldwide microstock organization to offer both crowdsourced and professional images on one site, today the international service offers the images via websites in 15 languages. In the news, Fotolia has entered into an agreement to be acquired by Adobe as a standalone service and as part of the Adobe Creative Cloud offerings.

GETTYIMAGES.COM

GRAPHICSTOCK.COM

INMAGINE.COM

Mark Getty and Jonathan Klein founded Getty Images in 1995 with the goal of turning a fragmented stock photography market into a modernized industry. They have succeeded. Today, Getty Images is a world leading creator and distributor of award-winning still imagery, video, music and multimedia products, as well as other forms of premium digital content, available through its premium content site, gettyimages.com, and its leading content site, istock.com. Getty Images serves business customers in more than 100 countries.

VideoBlocks is a subscription-based site that provides members with unlimited downloads of stock video, After Effects templates, motion backgrounds and more. With 100,000 clips and counting, VideoBlocks has become the largest distributor of stock video with over 23 million downloads. GraphicStock, launched in 2013, takes the unique subscription model and applies it to the web and graphic design world. The site currently offers more than 250,000 graphics, vectors, icons, images, info graphics and more.

Inmagine offers over 30 million images curated from an ever-increasing list of 130 prominent best selling collections, the company can lay claim to having the most complete list of royalty free publishers in the market. The company also provides 24-hour service throughout its offices in US, UK, Germany, UAE, Australia and Asia. A multi-language website supports nearly a dozen languages complete with an array of online tools, precise search and instant downloads.

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March 2015 STOCK IMPO_Mar 07 Top Stock BK2/5 3/30/15 12:20 PM Page 50

TOP STOCK WEBSITES | MOTHER’S DAY MORE NOTABLE STOCK WEBSITES ALAMY Comprehensive collection www.alamy.com BIGSTOCK Large digital marketplace www.bigstock.com

© Val Ely/Offset.com

ISTOCK.COM

OFFSET.COM

iStock by Getty Images is the web’s original resource for crowd sourced royalty free stock images, media and design elements, offering millions of hand-picked photos, illustrations, videos and audio tracks. Started in 2000 as the pioneer micropayment photography site, the site has become one of the most successful and profitable user-generated content sites in the world.

A new, curated collection of engaging imagery from top artists and storytellers around the world, Offset by Shutterstock is conceived and developed by the folks at Shutterstock. Every image in the collection is hand selected, chosen for its artistic distinction and narrative quality. Sourced from a broad range of categories, Offset has offers a mix of photography and illustration, both commercial and editorial imagery.

CRESTOCK Microstock at its best www.crestock.com DANITA DELIMONT Global travel, natural habitats, more www.crestock.com DOLLAR PHOTO CLUB Affordable membership model www.dollarphotoclub.com ESTOCKPHOTO Travel, outdoors, landmarks, more www.estockphoto.com IMAGE SOURCE High production values www.imagesource.com INGRAM PUBLISHING European images, culture, style www.ingimage.com MASTERFILE Premium RM and RF www.masterfile.com MARY EVANS PICTURE LIBRARY Historical imagery www.maryevans.com PHOTOSPIN Pioneering subscription agency www.photospin.com

Alena Ozerova

SNAPWIRE Custom stock photos www.snapwi.re

SHUTTERSTOCK.COM

STOCKFOOD.COM

This leading global provider of high-quality royalty free licensed stock images has nearly 50 million images available. These including photographs, vectors, illustrations, videos and music to businesses, marketing agencies and media organizations Working with its growing community of nearly 50,000 contributors, the site adds hundreds of thousands of images a month.

StockFood is the world’s leading food specialist among media agencies, providing a wide-ranging, high-quality collection of food images and videos. This includes a broad range of rights managed and royalty free images, videos and features from over 1,000 renowned photographers and film producers. StockFood is a part of the CulinArts Holding Group which brings together under one roof several specialist companies featuring highquality media content and products in the topics of food and lifestyle.

STOCK ILLUSTRATION SOURCE Illustrators and collections www.stockillustrationsource.com STOCKTREK Earth, military and science www.stocktrekimages.com TRANSTOCK Cars and other transportation www.transtock.com VEER Very creative stock elements www.veer.com VIDEO BLOCKS Royalty free video and motion www.videoblocks.com

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Color, Evolved.

Fifty-two years of color intelligence means that each new color is more brilliant than the last as the options multiply. With updates influenced by designers, trends and discovery, our guides and books continually become more thorough and expansive. Our FORMULA GUIDES contain a broad selection of 1,755 relevant solid colors which can be easily updated in your design software, ensuring clear global communication and matching. Let your colors evolve at pantone.com PANTONE® and other Pantone trademarks are the property of Pantone LLC. Pantone LLC is a wholly owned subsidiary of X-Rite, Incorporated. © Pantone LLC, 2015. All rights reserved.

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| 2015 |

AMERICAN PACKAGE DESIGN AWARDS PACKAGING, POP + THE INSTORE EXPERIENCE SPONSORED BY NEENAH Makers, sellers and marketers are challenged as never before to convey the message, promote the brand, close the deal. Package design and related disciplines are increasingly the difference makers in advancing the brand and influencing the purchasing decision. The outstanding work showcased here â&#x20AC;&#x201D; 200 or so elite design firms, design departments, and production companies are represented â&#x20AC;&#x201D; is testimony to this phenomenon. The annual GDUSA competition celebrates well-designed graphics, of course, but more importantly the power of design to forge an emotional link with the buyer at the moment of truth.

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AMERICAN PACKAGE DESIGN AWARDS | FIRMS REPRESENTED 3M Design

119

Dell Inc., Experience Design Group

113

A3 Design

81

Dermalogica, Creative Services

60

ABKCO Music & Records

117

Design North

90

Academy Sports + Outdoors

127

Design Packaging, Inc.

61

AGP & Associates

113

Design Resource Center

91, 114

AIDS Resource Center of Wisconsin (ARCW)

144

Design SGS

91

Alexandra Rubin Design

72

Dot Matrix Design Group

91

American Greenwood

131

Drexel University, Antoinette Westphal College

Ammunition

113

Ampac

81

Eighty Twenty

140, 141

Anda Creative

131, 152

Elements LLC

91, 92

Andon Guenther Design LLC

67, 144, 152

Ellen Bruss Design

134

Anthem Worldwide

58, 81, 82, 83

Elmwood Design

61, 120, 121

AR Metallizing

67

Enrich Creative

69

Art Center College of Design

154

Epson America

74

ArtHouse Design

67

Erik Borreson Design

74

Aslan Graphics

67

Federal Signal Marketing

121

Fifth Letter

121

154, 155

Finished Art Inc.

92

Aurora Design

83

First Alert In-House Creative Team

121

AutoZone

140

Fisher-Price Friends

127

Bailey Brand Consulting

68, 72

Flood Creative

92

Beardwood&Co.

68

Fossil Group

133

Berkeley College

152

Fuhu, Inc.

114

BexBrands

83, 150

Galileo Global Branding Group

93, 94

BlkMrkt. Cr8tiv Labs

72

Gateway Church

69

blu eCigs速 Creative Team

119

Gauger + Associates

94

Bluedog Design

83, 84, 144

gelcomm

61

bluemarlin Brand Design

131

GIRVIN Strategic Branding & Design

94, 95

BORN

72

Graphic Ideation Group - Dorel Juvenile

129

Boxer Brand Design

87

Graypants

145

Brand33

68

Guy Villa Design

117

Brendon Park

159

Haugaard Creative

95, 96

Brian Schultz Design

84, 113, 131, 132

Hawaii Sea Spirits LLC

74

BRIGADE

87

Hornall Anderson

96

Built Creative

73

Hughes Design Group

97, 129

Buitenkant Advertising & Design

119

Hunter Amenities International Ltd.

61, 62

BUNN

87

Husbandmen

117

C.F. Martin & Co.

117

IMAGEHAUS

1127

Calfi Design

119

Imation

114

CARTILS

88

Interbrand

62, 74, 97, 115

Casabella

120

Jansy Packaging

115, 122

CBX

58, 68, 73, 120, 145

Joshua Lepley

97

Chase Design Group

88

Joslin Products, Inc.

115

Clever Creative

58

Karo Group

75

Coho Creative

88, 89

Kathryn Egnaczak: Graphic Design

129

Conair Creative Services

59, 60, 140

Kay James Design

134

Corporate Image

152, 153

Kids II, Inc.

130

Costco Wholesale

89, 120

Label Works

148

Creme de Mint

90

Lady M Confections

97

Cuticone Design

60

LAM Design

69, 98

Dando Projects

73

Landor

75

Deforest Group

90

Lansky Sharpeners

122

Auburn University, School of Industrial + Graphic Design

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of Media Arts & Design

158


2015 packaging impo_Layout 1 3/30/15 1:47 PM Page 55

Lippincott

122

Safari Sundays

124

Lisaius Marketing

75

Saputo Design

150

Little Big Brands

76, 98, 99

Sara Lucas Design

77

LMW Design Group

141

Savannah College of Art and Design (SCAD)

161, 162, 163

LRXD

99

SBI Brands, Inc.

71

Mark Oliver, Inc.

62, 100

Seastone

150, 151

Marketing By Design (MBD)

100, 141, 142, 148

Shatterbox

78

Mattel

127, 128

Shillington School

163

McDill Associates

100, 133

Shook Kelley

153

Meguiar's Design Center

122, 123, 135, 145

Silver Creative Group

108

Messinas

123

Sloat Design Group

109

MET Fine Printers

101

Smith Design

64, 109, 146

Michelle Frank Creative

63

Spectrum Brands - Pet, Home & Garden

124, 125

Midland Packaging & Display

101

St. Thomas Aquinas College

163

MiresBall

101, 118

Stag&Hare

135

Mishimoto

123

Sterling Becker

142

Mixed Media Design Studio

148

Sterling Brands

109, 126, 130

Mode Design Group (Viceroy Creative)

76

still room

110

MSLK

62

Stranger & Stranger

78

Nicholas N. Napier

139

Structural Graphics

78, 136

Nishihara/Wilkinson Design

101

Sur La Table

110

Office Depot Corporation

142

Team Horner Marketing

126, 146

oLo Brand Group

63

TFI Envision, Inc.

65, 146, 147

Orange Bananas Co.

133

The Art Institute of Fort Lauderdale

164

Organic Valley

102

The Clorox Company

65, 110

PARI Respiratory Equipment

70

The Creative Pack

110, 147

Parse & Parcel

135

The Infantree

111

Pearlfisher

70, 77, 102

The Meyocks Group

143

Pennsylvania College of Art & Design

159

The Shear Partnership

79

PepsiCo Design & Innovation, Tether

102

ThinkDesign Group

132

PepsiCo Design & Innovation, Vogue Italia

107

Topco Associates, LLC

111

Pharmavite LLC

70, 145

TricorBraun Design & Innovation

71, 79, 111

Philadelphia University

159, 160

TRYBE Creative, LLC

78, 79

Phillips Distilling Company

77

Ultra Creative

111

Pixels Graphic Design

128

UW-Stevens Point

149

Porchlight

124, 148

Vermont Hard Cider Company

66, 79, 80

Porchlight Press Ltd.

124

Walker Brands

66

Pratt Institute

160, 161

Wallace Church

80, 112

Prestone Press

139

Walmart

143

Pretty Little Pixels

63

Webb deVlam

112, 116, 126, 136, 143

Print Craft Inc.

150

Weekswork Studio

71

Product 360 Creative

63

Wittenberg University

164

Project 4

107

Woodbury University

164, 165

Pulp+Wire

64, 107

YaM Brand

139

Quaker Steak & LubeÂŽ

108

Yamamoto

116

Queue Marketing

132

YR2 Creative

149

Rand McNally Design Department

115

Z&R Design

66

RenĂŠe Windman

153

Zack Group LLC

112

RentPath

153

Zeikos Inc.

116

Riester

135

Zoe Marin Graphic Design

126

Robert Busch School of Design

161

S2 Design Group

64, 70, 108

Sack Lunch Marketing

64, 146

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2015 packaging impo_Layout 1 3/30/15 9:24 AM Page 56

THE BEAUTY OF HIGH TOUCH LUXURY PACKAGING A MESSAG E FR O M N EENAH PACKAGING SPONSOR OF THE AMERICAN PACKAGE DESIGN AWARDS

Luxury packaging: You know it when you see it, but how do you describe it? Because the very nature of “luxury” is personal and differs from one person to the next, it’s impossible to reach a universal definition. So, is it possible to define luxury packaging? Not in a few words. Yet in our 140 year history of making premium papers and labels, collaborating with some of the world’s finest packaging designers and luxury brands, we at Neenah have come to appreciate four key characteristics that, in our minds, help define a luxury package. First, luxury packaging affords a unique, unparalleled unveiling process, that special unboxing “moment” that heightens suspense for the recipient. By the power of thoughtful design, the user is guided, by eye or by touch — often by both — through a magical process of discovery. The best are intuitive: no one has to stop and question the package; rather, they embrace each subtle moment. Next, like the item it is designed to protect and showcase, a luxury package offers an extraordinarily high level of artistry. No detail goes unnoticed by the designer. The package exhibits flawless craftsmanship; its very construction and fabrication portend the quality of the item inside. The quality of the packaging materials almost always speak to the brand’s exclusivity. And an aha: the luxury package often feels bespoke, even if the product and the package is not. The French call this je ne sais quoi. Third, luxury packaging often imparts a layered sensory experience, starting with what is seen. The influence of color on people’s emotions cannot be underestimated; studies show the majority

CONTRASTING FINISHES. THE USE OF LIGHT AND DARKS, SMOOTH AND TEXTURE ARE ALL HALLMARKS OF LUXURY PACKAGING.

of customers cite color as a primary reason they purchase a product. In luxury packaging, where brand recognition may be

This brings us to another important characteristic in making

defined by color, the need for color consistency and accuracy is

material selections: luxury packages are often keepsakes, often

magnified. The first touch of the package, often heightened

considered too good or too beautiful to throw away. This is not

through tangible cues such as textured papers — an all over

just eye candy or confirmation of purchase worth recalling. It’s

emboss, contrasting surface finishes, a metallic foil — each are

retargeting that customer after the sale, preparing them for a

suggestive of luxury. In a high tech world, these high touch

secondary purchase of that same brand tomorrow and beyond.

experiences are craved more than ever. Layered brand recognition can be achieved with scents, transporting users to another

So, what is luxury packaging? It’s a package that offers an inde-

time and place. Fit, too, provides another clue to quality: your

finable, elusive quality — you know it when you see it, touch it,

eyes can see and your hands can feel a well-designed box

hold it. Visit Neenah Packaging’s new website for inspiration,

closing … perfectly.

information and sample papers to find out what premium packaging can do for you: neenahpackaging.com.

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Today, Neenah celebrates the beauty of packaging. Neenah is honored to sponsor this growing competition and to celebrate its winners. Visit our new packaging website for inspiration, information and samples at neenahpackaging.com.

HIGH-TOUCH. A CLASSIC CUE TO LUXURY PACKAGING IS THE PAIRING OF AN ALL-OVER EMBOSSED OR TEXTURED UNCOATED PAPER WITH A SCULPTED METALLIC OR HIGH-GLOSS HOT-STAMP. ALL PHOTOGRAPHS BY THOMAS HAYES

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AMERICAN PACKAGE DESIGN AWARDS | BEAUTY + PERSONAL CARE

Design Firm: Anthem Worldwide, New York NY Client: Revlon Title: Revlon Beauty Tools by Marchesa Collection Art Director: Amy Sundstrom Designer: Jennifer Leah

Design Firm: Anthem Worldwide, Mississauga ONT Client: Rampage Title: Rampage Hair Dryer Art Directors: Gary Oakley, Helena Yoon Designer: Nazly Parvisian

Design Firm: CBX, New York NY Client: Amway Title: Satinique Design: CBX

Design Firm: Clever Creative, Venice CA Client: Bio Ionic Title: Bio Ionic Blue Wave Brushes Creative Director: Shannon Gabor Art Director: Jeff Giniewicz Designer: Anna Paula Betiato

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AMERICAN PACKAGE DESIGN AWARDS | BEAUTY + PERSONAL CARE

Design Firm: Conair Creative Services, Stamford CT Client: Conair Health and Wellness Title: FootSpa Packaging Art Director: Kelly Culver Designer: Kelly Culver Photographer: Chris Hobson Retoucher: Kati Sohl

Design Firm: Conair Creative Services, Stamford CT Client: Professional Liquid Division Title: One â&#x20AC;&#x2DC;n Only Island Essentials Awapuhi Line Art Director: Lisanne Maria Designer: Lisanne Maria Illustrator: Lisanne Maria Photographer: Chris Hobson Senior Account Executive: Rachel Amen

Design Firm: Cuticone Design, New York NY Client: CVS Health Title: Essence of Beauty Bath and Body Line Creative Director: Joe Cuticone Art Director: Nina Lombardo Designer: Brian Casscles

Design Firm: Dermalogica, Creative Services, Carson CA Client: Dermalogica, Inc. Title: Dermalogica Holiday 2014 Art Director: Armand Tatis Designer: Natalie Trevino

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AMERICAN PACKAGE DESIGN AWARDS | BEAUTY + PERSONAL CARE

Design Firm: Design Packaging, Inc., Scottsdale AZ Client: Neutrogena Title: Neutrogena Promotional Box Set Art Director: Evelio Mattos Designer: Rob Repta Structural Designers: John Turner, George Bernal

Design Firm: Elmwood Design, New York NY Client: Colgate Palmolive Title: Irish Spring Bodywash Art Director: Ben Greengrass Designers: Ollie Langridge, Tet Marti, Mark Oâ&#x20AC;&#x2122;Donnell Illustrator: IGNITE Illustration Client Services Director: Ben Harris

Design Firm: gelcomm, Los Angeles CA Client: Redex Industries Title: Udderly Smooth Package Refresh Designer: Alicia Goodyear Lichens Illustrator: Yukiko Sato

Design Firm: Hunter Amenities International Ltd., Burlington ONT Title: Cutler Packaging For Amenities Designer: Ivan Cvetanovic

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AMERICAN PACKAGE DESIGN AWARDS | BEAUTY + PERSONAL CARE

Design Firm: Hunter Amenities International Ltd., Burlington ONT Client: Apothia Title: Apothia Packaging For Amenities Designer: Ivan Cvetanovic

Design Firm: Interbrand, Cincinnati OH Client: Procter & Gamble Title: Puffs Softpack Art Director: Jamey Wagner Designers: Jen Rossignol, Grant Collinsworth Illustrator: Bart Laube Photographer: Jeff Tilford Implementation Designers: Jean Campbell, Theresa Seitz

Design Firm: MSLK, Long Island City NY Client: Sparkle Title: Sparkle Collagen Packaging Art Directors: Marc S Levitt, Sheri L Koetting Designer: Ryan Nussbaum Illustrator: Ryan Nussbaum Photographers: Ryan Nussbaum, Marc S Levitt

Design Firm: Mark Oliver, Inc., Solvang CA Client: Earth Science Natural Title: Active Age Defense Art Director: Mark Oliver Designer: Mark Oliver Illustrator: Jing Tsong

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AMERICAN PACKAGE DESIGN AWARDS | BEAUTY + PERSONAL CARE

Design Firm: Michelle Frank Creative, Naragansett RI Client: JAVA Skin Care Title: JAVA4 Art Director: Michelle Frank Designer: Michelle Frank Photographer: Trisha Kelley CEO JAVA Skin Care: Stephanie Additon

Design Firm: oLo Brand Group, New York NY Client: Pride and Glory Title: Pride and Glory Collegiate Beauty Brand Creative Director: Peter Lord Art Director: Elizabeth Carluccio

Design Firm: Pretty Little Pixels, Carlsbad CA Client: SoapMe With Nature Title: SoapMe: Don’t Sweat It, All Natural Deodorant Art Director: Tennille Hopper Designer: Tennille Hopper

Design Firm: Product 360 Creative, Chicago IL Client: Marula by John Paul Selects Title: Lip 2 Lines - EcoPush Creative Director: Kate Scherer Designer: Katy O. Packaging; Chicago Paper Tube & Can Company Paper: Printed on ESSE® Paper, learn more at neenahpaper.com

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AMERICAN PACKAGE DESIGN AWARDS | BEAUTY + PERSONAL CARE

Design Firm: Pulp+Wire, Portland ME Client: Anointment Skin Care Title: Woodland Beard Oil and Shave Soap Art Director: Taja Dockendorf Designer: Katie Bernier Illustrator: Katie Bernier

Design Firm: Sack Lunch Marketing, Delray Beach FL Client: Under The Sun Title: Under The Sun Product Packaging & Design Art Director: Kara Clapp Designer: Elena Scheiner Photographer: Sid Photography Copywriter/Assistant Designer: Melissa Smock

Design Firm: S2 Design Group, New York NY Client: The Mentholatum Company Title: Soft Lips Art Director: Eileen Strauss Designer: Wil Rodriguez

Design Firm: Smith Design, Glen Ridge NJ Client: Unilever Title: Suave Kids Redesign Art Director: Glenn Hagen Designers: Glenn Hagen, Angel Souto, Melissa Sadowski Illustrator: Angel Souto

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AMERICAN PACKAGE DESIGN AWARDS | BEAUTY + PERSONAL CARE

Design Firm: TFI Envision, Inc., Norwalk CT Client: Unilever Home & Personal Care USA Title: Dove Mother’s Day 2014 Gift Box Packaging Creative Director: Elizabeth P. Ball Art Director: Elizabeth P. Ball Designers: Clare Zisek, Elizabeth P. Ball, Chris Plaisted Production Artists: Cindy Emmert, Richard Wall

Design Firm: The Clorox Company, Oakland CA Client: Burt’s Bees Title: 2014 Holiday Packaging Creative Director: Bruce Willardson Art Director: Julie Colon Designer: Christine Darnell Production: Eileen Carey

Design Firm: The Clorox Company, Oakland CA Client: Burt’s Bees Title: Lip Crayons Creative Director: Bruce Willardson Art Director: Melissa Richards Designer: Julie Colon Production: Eileen Carey

Design Firm: The Clorox Company, Oakland CA Client: Burt’s Bees Title: 2014 Holiday Packaging Creative Director: Bruce Willardson Art Director: Julie Colon Designer: Christine Darnell Production: Eileen Carey

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AMERICAN PACKAGE DESIGN AWARDS | BEAUTY + PERSONAL CARE

Design Firm: Walker Brands, Tampa FL Client: Aubrey Organics Title: Brand Evolution Program Creative Director: Nancy Walker Art Director: Barry Wallace Brand Strategy: Joy Wynne Galatro

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Design Firm: Z&R Design, Woodland Hills CA Client: OLE HENRIKSEN of Denmark Title: Holiday Packaging 2014 Art Director: Zlata Nikonovskaya


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AMERICAN PACKAGE DESIGN AWARDS | HEALTH + WELLNESS

Design Firm: AR Metallizing, Franklin MA Client: Magnachem Title: Broncochem Designer: Kizzie Suriel Designer-Holographic: Kizzie Suriel Printer: Padilla Paper: Printed on AR Metallizing Custom Holographic HoloPRISM速 Paper

Design Firm: Andon Guenther Design LLC, Denver CO Client: Jade Monk Title: Jade Monk Matcha Tea RTD Art Director: C. Andon Guenther Designer: C. Andon Guenther

Design Firm: ArtHouse Design, Denver CO Client: Mile High MIPS Title: Cannectar Vaporizer Cartridge Packaging Art Directors: Zach Kotel, Marty Gregg, Megan Charles Designer: Zach Kotel Illustrator: Zach Kotel Photographer: Brittany Sparks

Design Firm: Aslan Graphics, San Francisco CA Client: Reorient Title: Rose & Root Designer: Dayala Levenson Paper: Printed on CLASSIC CREST速 Stipple Cover, learn more at neenahpaper.com

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AMERICAN PACKAGE DESIGN AWARDS | HEALTH + WELLNESS

Design Firm: Bailey Brand Consulting, Plymouth Meeting PA Client: Infirst Healthcare Ltd. Title: Dr. Cocoa Packaging Art Director: Steve Perry Designer: Gary LaCroix Illustrator: Russell Benfanti

Design Firm: Beardwood&Co., New York NY Client: Seventh Generation Title: Hand Wash Redesign Art Director: Sarah Williams Designer: Courtney Deary Production Director: Anthony DeMarino

Design Firm: Brand33, Torrance CA Client: GQ-6 Title: Product Launch Art Director: Michael Dean Designer: Greg Morris

Design Firm: CBX, New York NY Client: Prestige Brands Title: Little Remedies Packaging Design: CBX

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AMERICAN PACKAGE DESIGN AWARDS | HEALTH + WELLNESS

Design Firm: Enrich Creative, St. Louis MO Client: Extend Nutrition Title: Nutrition Snacks Get A Fresh New Look Art Director: Kory Waschick Designers: Kory Washick, Bruce Sachs Contributor: Mike Duval d’Adrian

Design Firm: Gateway Church, Southlake TX Title: Men’s Ministry Retreat Toolbox Art Director: Shane Dennehey Designer: Justin Miller Photographer: Cory Hale

Design Firm: LAM Design, Pleasantville NY Client: Reckitt Benckiser Title: Airborne Dual Action Immune Support Creative Director: David Genna

Design Firm: LAM Design, Pleasantville NY Client: Georgia-Pacific Title: TP + Cleansing Foam Creative Director: David Genna

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AMERICAN PACKAGE DESIGN AWARDS | HEALTH + WELLNESS

Design Firm: PARI Respiratory Equipment, Monterey CA Title: Kitabis Pak Art Directors: Geoff A. Hunziker, Jan Zimmermann Designers: Michele Beauchamp, Adam Parker, Robert Wecker

Design Firm: Pearlfisher, New York NY Client: Target Title: Simply Balanced Packaging and Branding Creative Director: Hamish Campbell

Design Firm: Pharmavite LLC, Northridge CA Client: Nature Made Title: Nature Made Immuni-C Orange and Raspberry Packaging Art Director: Spencer Ma Designer: Chad Hankerson

Design Firm: S2 Design Group, New York NY Client: Merck Consumer Health Title: Dr. Schollâ&#x20AC;&#x2122;s Massaging Gel Art Director: Eileen Strauss Designer: Anne Simon

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AMERICAN PACKAGE DESIGN AWARDS | HEALTH + WELLNESS

Design Firm: SBI Brands, Inc., Charlotte NC Client: Adept Nutrition Title: Adept Nutrition Dietary Supplement Package Design Art Director: John Spingola Designer: Angie Yamanashi

Design Firm: TricorBraun Design & Innovation, St. Louis MO Client: Stacked Brands Title: Instant Knockout Design: TricorBraun Design & Innovation

Design Firm: Weekswork Studio, Coconut Creek FL Client: ECOmed Title: ECOmed Label Design Art Director: Linda Weeks Designer: Linda Weeks

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AMERICAN PACKAGE DESIGN AWARDS | WINE, BEER + LIQUOR

Design Firm: Alexandra Rubin Design, Rohnert Park CA Client: Brad Schembari Title: M.A.M & C.R.L Wine Art Director: Alexandra Rubin Designer: Alexandra Rubin Illustrator: Alexandra Rubin Photographer: Alexandra Rubin

Design Firm: Bailey Brand Consulting, Plymouth Meeting PA Client: Hood River Distillers Title: Lucid Gift Packaging Art Director: Steve Perry Designers: Eric Yeager, Vicky Dubskiy

Design Firm: BlkMrkt. Cr8tiv Labs, Houston TX Client: BlkMrkt. Winery & Vineyards Title: Hermés Sauvignon Blanc Art Director: Kyle Johnson Designer: Kyle Johnson Paper: Printed on NEENAH® FOLDING BOARD, learn more at neenahpaper.com

Design Firm: BORN, Lexington KY Client: Blanton’s Single Barrel Bourbon Title: Kentucky Trilogy Labels Art Director: Bill Michul Designer: Bill Michul

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AMERICAN PACKAGE DESIGN AWARDS | WINE, BEER + LIQUOR

Design Firm: Built Creative, Apex NC Client: Br端eprint Brewing Company Title: Br端eprint Brewing Company Package Design Art Director: Shane Poteete Designer: Wendy Cernel

Design Firm: CBX, New York NY Client: Liqs Cocktail Shots Title: Liqs Cocktail Shots Packaging Design: CBX

Design Firm: Dando Projects, Chicago IL Client: KOVAL Distillery Title: KOVAL Dry Gin 750ml Art Director: Oona Hart Designer: Oona Hart Photographer: Vitas Zebraitis

Design Firm: Dando Projects, Chicago IL Client: KOVAL Distillery Title: KOVAL Dry Gin 200ml Art Director: Oona Hart Designer: Oona Hart Photographer: Vitas Zebraitis

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AMERICAN PACKAGE DESIGN AWARDS | WINE, BEER + LIQUOR

Design Firm: Epson America, Temecula CA Client: Epson SurePress Digital Label Press Title: Epson SurePress Label Cognac Art Director: Susan Halleman Designer: Susan Halleman

Design Firm: Erik Borreson Design, Stevens Point WI Client: Restless Spirits Title: Restless Spirits Mead Art Director: Erik Borreson Designer: Erik Borreson Illustrator: Erik Borreson Photographer: Erik Borreson Paper: Printed on NEENAH ESTATE LABEL速, learn more at neenahpaper.com

Design Firm: Hawaii Sea Spirits LLC, Atlanta GA Title: Ocean Organic Vodka Art Director: Jim Grannan Designer: Jim Grannan

Design Firm: Interbrand, Cincinnati OH Client: Anheuser-Busch Title: Shocktop Shocklate Wheat Art Directors: Jamey Wagner, Shane Jallick Designer: Emily Schwegman Illustrator: Bart Laube Implementation Designer: Jack Hinkel Digital Imaging: Ken Kirby

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AMERICAN PACKAGE DESIGN AWARDS | WINE, BEER + LIQUOR

Design Firm: Karo Group, Vancouver BC Client: Wild Rose Brewery Title: Wild Rose Packaging Art Director: Martin Batten Designer: Ben Blackstock

Design Firm: Landor, Chicago IL Client: Pernod Ricard Title: Dead Bolt Limited Edition Art Director: Christopher Lehmann Designer: Christopher Cullen Illustrator: David Hale Project Manager: Jenny Johnston Naming/Writing Manager: Phyllis Murphy

Design Firm: Lisaius Marketing, Burlington VT Client: Otter Creek Brewing Title: Otter Creek Brewing Seasonal Offerings Rebrand Creative Director: Joe Lisaius Art Director: Bret Murray Designers: Bret Murray, Ryan Cohen Brand Manager: Beth Wilbur

Design Firm: Lisaius Marketing, Burlington VT Client: Long Trail Brewing Title: Long Trail Brewing - Limbo IPA Creative Director: Joe Lisaius Art Director: Bret Murray Designer: Bret Murray

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AMERICAN PACKAGE DESIGN AWARDS | WINE, BEER + LIQUOR

Design Firm: Little Big Brands, White Plain NY Client: Constellation Brands Title: Arbor Mist Arborita Art Director: John Nunziato Design: Little Big Brands Team

Design Firm: Mode Design Group (Viceroy Creative), Long Island City NY Client: Patron Spirits Title: David Yurman x Patron Limited Edition Holiday Pack Art Director: Gabrielle Rein Designer: Gabrielle Rein Co-Creative Director: David Moritz

Design Firm: Mode Design Group (Viceroy Creative), Long Island City NY Title: Mode Holiday Gift Pack 2014 Art Director: Gabrielle Rein Designer: Gabrielle Rein Co-Creative Director: David Moritz

Design Firm: Mode Design Group (Viceroy Creative), Long Island City NY Client: SKYY Vodka Title: SKYY ELECTRIFYY Art Director: Gabrielle Rein Designer: Gabrielle Rein Co-Creative Director: David Moritz

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AMERICAN PACKAGE DESIGN AWARDS | WINE, BEER + LIQUOR

Design Firm: Pearlfisher, New York NY Client: Anheuser-Busch Title: Bud Light Limited Edition Super Bowl Bottle Creative Director: Hamish Campbell

Design Firm: Phillips Distilling Company, Minneapolis MN Client: UV Vodka Title: UV Vodka Ready to Drink Cocktails Art Director: Marla Burke Designer: Phalen Elonich

Design Firm: Sara Lucas Design, Napa CA Client: Omen Wines Title: Omen 2013 North Coast Red Wine Art Director: Sara Lucas Designer: Sara Lucas Photographer: Untapped Media Printer: Paragon Label

Design Firm: Sara Lucas Design, Napa CA Client: Oro Bello Wines Title: Oro Bello 2013 California Chardonnay Art Director: Sara Lucas Designer: Sara Lucas Photographer: Untapped Media Screenprinter: Bergin Glass

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AMERICAN PACKAGE DESIGN AWARDS | WINE, BEER + LIQUOR

Design Firm: Shatterbox, Lexington KY Client: AmBrabev, LLC Title: Boteca Vodka Art Director: Jeff Ruth Designers: Jeff Ruth, Michael Braley, Cody Chatham, Andrew Johnson

Design Firm: Stranger & Stranger, New York NY Client: The Bleeding Heart Rum Company Title: Don Papa 10 Year Old Art Director: Stranger & Stranger Design: Stranger & Stranger

Design Firm: Structural Graphics, Essex CT Client: The Marketing Arm Title: Dewar’s PR Kit Designer: Erik Hluchan

Design Firm: TRYBE Creative, LLC, Benecia CA Client: WineShop At Home Title: Dusk Package Design Art Director: Wendy White Designer: Wendy White Illustrator: Wendy White Photographer: Erin Cadwallader Paper: Printed on CLASSIC CREST® Paper, learn more at neenahpaper.com

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AMERICAN PACKAGE DESIGN AWARDS | WINE, BEER + LIQUOR

Design Firm: TRYBE Creative, LLC, Benecia CA Client: WineShop At Home Title: Moderna Package Design Art Director: Wendy White Designer: Wendy White Illustrator: Wendy White Photographer: Erin Cadwallader Paper: Printed on CLASSIC CREST® Paper, learn more at neenahpaper.com

Design Firm: The Shear Partnership, Norwalk CT Client: Pernod Ricard USA Title: Seagram’s Distiller’s Reserve Art Director: Richard Shear Designer: Lael Porcelli

Design Firm: TricorBraun Design & Innovation, St. Louis MO Client: Strategic Manufacturing Title: Oregon Ducks Growler Design: TricorBraun Design & Innovation

Design Firm: Vermont Hard Cider Company, Middlebury VT Client: Woodchuck Hard Cider Title: Woodchuck Local Nectar Art Director: Cheray MacFarland Designer: Cheray MacFarland

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AMERICAN PACKAGE DESIGN AWARDS | WINE, BEER + LIQUOR

Design Firm: Vermont Hard Cider Company, Middlebury VT Client: Woodchuck Hard Cider Title: Woodchuck Private Reserve Pumpkin Art Director: Cheray MacFarland Designer: Cheray MacFarland

Design Firm: Wallace Church, New York NY Title: WC 2014 Gift Wine: Fancy Free Art Director: Stan Church Designer: Stan Church Illustrator: Frank Castaldi

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Design Firm: Vermont Hard Cider Company, Middlebury VT Client: Woodchuck Hard Cider Title: Woodchuck Seasonal Winter Chill Art Director: Cheray MacFarland Designer: Cheray MacFarland


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AMERICAN PACKAGE DESIGN AWARDS | FOOD + BEVERAGES

Design Firm: A3 Design, Webster NY Client: Dollop Inc. Title: Dollop Gourmet Frosting Art Director: Amanda Altman Designer: Alan Altman

Design Firm: Ampac, Cincinnati OH Client: GLK Foods Title: Oh Snap! Pickles Designer: Miller Creative LLC

Design Firm: Anthem Worldwide, Mississauga ONT Client: Sun-Rype Products Ltd. Title: SunRype Premium Juice Art Director: Tracey Ujfalussy Designer: Steve Van Rooy

Design Firm: Anthem Worldwide, San Francisco CA Client: Safeway Title: Safeway refreshe ICE Creative Director: Carl Mazer Designer: Nancy Andre Illustrator: John Worthen Design Director: Kian Kuan Technical Design Director: Daryl Buhrman

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AMERICAN PACKAGE DESIGN AWARDS | FOOD + BEVERAGES

Design Firm: Anthem Worldwide, San Francisco CA Client: Safeway Title: Safeway Select Ice Tea & Lemonade Designer: Jason Abreu Design Director: Patrick Fraser Technical Design Director: Daryl Buhrman

Design Firm: Anthem Worldwide, New York NY Client: Kraft Title: Kraft Easy Mac Redesign Art Director: John Paul Doyle Designers: David Carlino, Rebecca Kovalcik

Design Firm: Anthem Worldwide, New York NY Client: CondĂŠ Nast Title: Self Healthy Kitchen Art Director: John Paul Doyle Designer: Rebecca Kovalcik

Design Firm: Anthem Worldwide, Mississauga ONT Client: High Liner Title: Simply Fish Art Director: Gary Oakley Designer: Nazly Parvisian

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AMERICAN PACKAGE DESIGN AWARDS | FOOD + BEVERAGES

Design Firm: Anthem Worldwide, Mississauga ONT Client: Sun-Rype Products Ltd. Title: SunRype Okanagan Energy Art Director: Gary Oakley Designer: Cathy Chua Illustrator: Mike Wepplo

Design Firm: Aurora Design, Niskayuna NY Client: 100% All Natural Title: Sanavi Flavored Sparkling Spring Water Art Director: Jennifer Wilkerson Designer: Jennifer Wilkerson

Design Firm: BexBrands, San Diego CA Client: Suja Title: Elements Cold Brew Tea Designers: Jeremy Dahl, Daniela Anderson, Becky Nelson

Design Firm: Bluedog Design, Chicago IL Client: Majans Title: Bhuja Snacks Art Director: Mark Schepker Designer: Mark Schepker Photographer: Mark Schepker

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AMERICAN PACKAGE DESIGN AWARDS | FOOD + BEVERAGES

Design Firm: Bluedog Design, Chicago IL Client: General Mills Title: Betty Crocker Gluten Free Art Director: Laurel Hanson Designer: Laurel Hanson Photographer: General Mills Photo Studio - Chuck Nields

Design Firm: Bluedog Design, Chicago IL Client: Beech-Nut Title: Beech-Nut Package Design Art Director: Brody Boyer Designers: Brody Boyer, Mark Schepker, Nancy Hourihan Photographer: Mark Schepker Strategic: Eric Staples

Design Firm: Brian Schultz Design, St. Louis MO Client: Save-A-Lot Title: Sav-a-Lot Portside Fish Packages Art Director: Brian Schultz Designer: Brian Capstick Illustrator: Brian Roash

Design Firm: Brian Schultz Design, St. Louis MO Client: Egg Innovations Title: Egg Innvovations® Blue Sky™ Free Range Eggs Art Director: Brian Schultz Designer: Brian Capstick Illustrator: Brian Roash

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AMERICAN PACKAGE DESIGN AWARDS | FOOD + BEVERAGES

Design Firm: BRIGADE, Pelham MA Client: Frontier Snacks Title: Frontier Bites Packaging Design Art Director: Kirsten Modestow Designer: Jared Snider Illustrator: Jared Snider

Design Firm: BUNN, Springfield IL Title: BUNN Speed Brew Art Director: Nichole DuPont Designer: Nichole DuPont Photographers: Patrick Russell, Greg Schapps

Design Firm: Boxer Brand Design, Chicago IL Client: Arteasan Title: Arteasan Alternative Tea Beverage Packaging Chief Creative Officer: Paul Castledine Senior Designer: Matt Rogers

Design Firm: Boxer Brand Design, Chicago IL Client: Serenitea House Title: Serenitea Tea Tin Packaging Chief Creative Officer: Paul Castledine Senior Designer: Paul Martin

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AMERICAN PACKAGE DESIGN AWARDS | FOOD + BEVERAGES

Design Firm: CARTILS, Hilversum, Noord-Holland, The Netherlands Client: Sanpellegrino S.p.A. Title: Acqua Panna Design: CARTILS Creative Team

Design Firm: Chase Design Group, South Pasadena CA Client: Better Together Title: Better Together Brownies Art Director: Clark Goolsby Designers: David San Miguel, Mallory Parsons, Hea Kim Illustrator: David San Miguel Photographer: David San Miguel

Design Firm: Chase Design Group, South Pasadena CA Client: Zen Monkey Title: Zen Monkey Yogurt Art Director: Margo Chase Designers: Jonathan Arriaza, Stephanie Kuga Illustrator: Jonathan Arriaza Photographer: Ryan Beck

Design Firm: Coho Creative, Cincinnati OH Client: Meijer Title: Meijer Cultured Dairy Creative Director: Jon Shapiro Senior Design Manager: Jennifer Register Contributors: Meijer Packaging Team

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AMERICAN PACKAGE DESIGN AWARDS | FOOD + BEVERAGES

Design Firm: Coho Creative, Cincinnati OH Client: Meijer Title: Meijer Jerky Creative Director: Jon Shapiro Senior Design Manager: Lisa Adams Contributors: Meijer Packaging Team

Design Firm: Coho Creative, Cincinnati OH Client: Meijer Title: Meijer Oatmeal Single-Serve Cups Creative Director: Jon Shapiro Photographer: Bronze Photography Senior Design Manager: Monica Alexander Contributors: Meijer Packaging Team

Design Firm: Coho Creative, Cincinnati OH Client: Meijer Title: Meijer Salty Snacks Creative Director: Jon Shapiro Senior Design Manager: Jennifer Register Contributors: Meijer Packaging Team

Design Firm: Costco Wholesale, Issaquah WA Title: Kirkland Signature Whole Bean Coffee Art Director: Kevin Diegel Designers: George Abe, Dana Sullivan, Linda Lapping, Jonâ&#x20AC;&#x2122;Dell Delacruz

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AMERICAN PACKAGE DESIGN AWARDS | FOOD + BEVERAGES

Design Firm: Creme de Mint, Miami Beach FL Client: Simply Sharon’s Title: Simply Sharon’s Package Design Art Director: Lauren Casgren-Tindall Designer: Lauren Casgren-Tindall Paper: Printed on ENVIRONMENT® Desert Storm Cover, learn more at neenahpaper.com

Design Firm: Creme de Mint, Miami Beach FL Client: Expressed Juice Title: Expressed Juice Logo & Package Design Art Director: Lauren Casgren-Tindall Designer: Lauren Casgren-Tindall

Design Firm: Deforest Group, Elmhurst IL Client: ConAgra Foods/Lofthouse Title: Lofthouse Bucket of Bones Sugar Cookies Art Director: Nick Chapman Designer: Nick Chapman Illustrator: Nick Chapman Photographer: Nick Chapman

Design Firm: Design North, Racine WI Client: TH Foods Title: Harvest Stone Snack Mix Packaging Art Director: Gwen Granzow Designer: Gwen Granzow Photographer: Dave Tracy

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AMERICAN PACKAGE DESIGN AWARDS | FOOD + BEVERAGES

Design Firm: Design Resource Center, Naperville IL Client: The Hillshire Brands Company Title: Jimmy Dean Delights Packaging Art Director: Don Dzielinski Designers: Gary Rose, David Lind

Design Firm: Design SGS, Philadelphia PA Client: Shearerâ&#x20AC;&#x2122;s Snacks Title: Riceworks Gourmet Rice Crisps Art Director: Kristin Levitskie Designer: Kristin Levitskie Photographer: Sierra SGS

Design Firm: Dot Matrix Design Group, Summit NJ Client: You Love Fruit Title: You Love Fruit Packaging Art Directors: Brian Demeduk, Nadeem Zaidi Designer: Bill Read

Design Firm: Elements LLC, Branford CT Client: Caro Nut/Candor AGS Title: Caro Nut Cashew Butter Packaging Art Director: Amy Graver Designer: Kathryn Chase-Levin Photographer: Paul Johnson Photography

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AMERICAN PACKAGE DESIGN AWARDS | FOOD + BEVERAGES

Design Firm: Elements LLC, Branford CT Client: Tea-rrific! Ice Cream Title: Brown Butter Sticky Toffee Holiday Packaging Art Director: Amy Graver Designer: Kathryn Chase-Levin Photographer: Paul Johnson Photography

Design Firm: Finished Art Inc., Atlanta GA Title: 2014 Finished Art Holiday Candy Box Art Director: Donna Johnston Designer: Jared Cain

Design Firm: Flood Creative, Irvington NY Client: Panacea Beverage Company Title: MyCause Water Art Director: Paula Grant

Design Firm: Flood Creative, Irvington NY Client: Pepperidge Farm Title: Dessert Cakes Art Director: Stuart Whitworth Designer: Joli Glantz Photographer: Donna Aristo

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AMERICAN PACKAGE DESIGN AWARDS | FOOD + BEVERAGES

Design Firm: Galileo Global Branding Group, Stamford CT Client: Schnucks Markets Title: Culinaria Water Art Director: Craig Minella Designer: Felix Rosales

Design Firm: Galileo Global Branding Group, Stamford CT Client: Harris Teeter Title: Harris Teeter Sodas Art Director: Lee Gobbi Designer: Felix Rosales

Design Firm: Galileo Global Branding Group, Stamford CT Client: Kmart Title: Little Ones Little Puffs Art Director: Lee Gobbi Designer: Katie Morici Mai

Design Firm: Galileo Global Branding Group, Stamford CT Client: Mapco Title: Good Livinâ&#x20AC;&#x2122; Candied Nuts Art Director: Craig Minella Designer: Felix Rosales

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AMERICAN PACKAGE DESIGN AWARDS | FOOD + BEVERAGES

Design Firm: Galileo Global Branding Group, Stamford CT Client: Mapco Title: Good Livinâ&#x20AC;&#x2122; Sparkling Water Art Director: Craig Minella Designer: Felix Rosales

Design Firm: Gauger + Associates, San Francisco CA Client: Artisana Organics Title: Artisana Organics Cacao Bars Creative Director: David Gauger Art Director: Lori Murphy

Design Firm: Gauger + Associates, San Francisco CA Client: Artisana Organics Title: Artisana Organics Cacao Spreads Creative Director: David Gauger Art Director: Lori Murphy

Design Firm: GIRVIN Strategic Branding & Design, Seattle WA Client: Diamond Foods Title: Kettle Oven Fries Art Director: Chie Sharp Designers: Jonathan Ball, Michael Kennedy Photographers: Studio 3, David Bell

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AMERICAN PACKAGE DESIGN AWARDS | FOOD + BEVERAGES

Design Firm: GIRVIN Strategic Branding & Design, Seattle WA Client: Diamond Foods Title: Kettle Ready To Eat Popcorn Art Director: Chie Sharp Designer: Vince Gonska Photographers: Studio 3, David Bell Production: Madeline Oldani

Design Firm: GIRVIN Strategic Branding & Design, Seattle WA Client: Diamond Foods Title: Kettle Thick & Bold Chips Art Director: Chie Sharp Designers: Jonathan Ball, Michael Kennedy Photographers: Studio 3, David Bell

Design Firm: Haugaard Creative, Chicago IL Client: Quaker Oats Company Title: Mother’s Bumpers Cereal Art Director: José Parado Designer: Chrissy Draper Illustrator: Ed Griffin

Design Firm: Haugaard Creative, Chicago IL Client: Quaker Oats Company Title: Quaker Instant Oatmeal Pumpkin Spice Art Director: José Parado Designer: Kelly O’Hagan Photographer: Jeff Kauck

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AMERICAN PACKAGE DESIGN AWARDS | FOOD + BEVERAGES

Design Firm: Haugaard Creative, Chicago IL Client: Tropicana Title: Tropicana Fruit Drinks Art Director: José Parado Designers: Ed Griffin, Jose Parado Illustrator: Ed Griffin Photographer: Kevin Smith

Design Firm: Hornall Anderson, Seattle WA Client: Bartell Drugs Title: Emerald & Spruce Ice Cream Packaging Creative Director: Michael Connors Design Director: Jay Hilburn Designers: Jesse LeDoux, Julie Hoppner Illustrator: Jesse LeDoux Strategist: Lee Ann Johnson Copywriter: Dani Bell Production: Alison Mumpower, Michael Brugman Account Service Supervisor: Lorna Harrington

Design Firm: Hornall Anderson, Seattle WA Client: Colman’s Title: Colman’s Limited - Edition Mustard Packaging Creative Director: Ali Whiteley Design Director: Matt Gandy Designer: Frances Faulder Production Manager: Andrew David Account Manager: Hannah Dunnett

Design Firm: Hornall Anderson, Seattle WA Client: La Brea Bakery Title: La Brea Bakery Packaging Executive Creative Directors: Jack Anderson, Ben Steele Creative Director: David Bates Designers: Ashley Flanagan, Rob Zwiebel, Lauren DiRusso, Amy Carter, Elliott Carter Photographer: Dave Estep Strategist: Nory Emori Copywriter: Ben Steele Production: Danielle Marcuson Account Service Director: April Melchiode

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AMERICAN PACKAGE DESIGN AWARDS | FOOD + BEVERAGES

Design Firm: Hughes Design Group, Norwalk CT Client: Ferrara Candy Company Title: Black Forest Gummies Art Director: Greg Martin Designer: Greg Martin

Design Firm: Interbrand, Cincinnati OH Client: ConAgra Foods Title: PAM Designers: Jason Hargis, Jenny Pohlman, Jon Moser, Scott Cunningham, Bart Laube Implementation Designer: Jody Bergman Digital Imaging: Ken Kirby

Design Firm: Joshua Lepley, Williamsport PA Client: Alabaster Coffee Roaster & Tea Co. Title: Minimalist-Chic Coffee Packaging Art Director: Joshua Lepley Designer: Joshua Lepley Photographers: Joshua Lepley (White Background), Ash Witmer

Design Firm: Lady M Confections, Chicago IL Title: The Tea Collection Platinum Flush Fit Designer: Lester Echem Packaging: Chicago Paper Tube & Can Company Paper: Printed on ROYAL SUNDANCE速 Paper, learn more at neenahpaper.com

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Design Firm: LAM Design, Pleasantville NY Client: Kayem Foods Title: Al Fresco Frozen Foods Creative Director: David Genna

Design Firm: LAM Design, Pleasantville NY Client: Dunkin’ Donuts Title: Colombian Coffee Creative Director: David Genna

Design Firm: LAM Design, Pleasantville NY Client: Welch’s Title: Farmer’s Pick Juice Creative Director: David Genna

Design Firm: Little Big Brands, White Plain NY Client: Bolthouse Farms Title: Greek Yogurt Dressing Art Director: John Nunziato Design: Little Big Brands Team


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AMERICAN PACKAGE DESIGN AWARDS | FOOD + BEVERAGES

Design Firm: Little Big Brands, White Plain NY Client: Bolthouse Farms Title: Bolthouse Farms Kids, Tubes Art Director: John Nunziato Design: Little Big Brands Team

Design Firm: Little Big Brands, White Plain NY Client: Stew Leonard’s Title: Dairy Art Director: John Nunziato Design: Little Big Brands Team

Design Firm: LRXD, Denver CO Client: Perfect Bar Title: Perfect Bar Packaging Creative Director: Kelly Reedy Designer: Kent Ervin Copywriter: Eric Kiker

Design Firm: LRXD, Denver CO Client: Ricky’s Lucky Nuts Title: Ricky’s Lucky Nuts Packaging Creative Director: Kelly Reedy Designer: Brian Son Photographer: Rick Souders Copywriter: Eric Kiker

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AMERICAN PACKAGE DESIGN AWARDS | FOOD + BEVERAGES

Design Firm: Marketing By Design (MBD), Beverly MA Client: TableTop Foods Title: Sauce4 Branding and Package Design Art Director: Steve Martin Lead Designer: Sandra Button Production Artist: John Costello Account Manager: Renee Griffin Project Manager: Michelle Santorelli

Design Firm: Mark Oliver, Inc., Solvang CA Client: Zalatimo Sweets Title: Sesame Cookies Art Director: Mark Oliver Designer: Patty Devlin-Driskel Photographer: Mark Oliver

Design Firm: McDill Associates, Soquel CA Client: Hip Chick Farms Title: Hip Chick Farms Package Redesign Art Director: Melissa McDill Designer: David Padron Illustrator: David Padron

Design Firm: McDill Associates, Soquel CA Client: Santa Cruz Fish Co. Title: Heat and Serve Soup Package Design Art Director: Melissa McDill Designer: David Padron Illustrator: David Padron

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AMERICAN PACKAGE DESIGN AWARDS | FOOD + BEVERAGES

Design Firm: MET Fine Printers, Vancouver BC, CAN Client: First Press Olive Oil Title: Holiday 15 Creative: School + Jackson, Michael Shea & Jon Roy Paper: Printed on CRANE’S LETTRA®, learn more at neenahpaper.com

Design Firm: Midland Packaging & Display, Franksville WI Client: Walmart Title: Marvel Marketside Series Art Director: Kenneth Siemens Designer: Ryan Ward Photographer: Cindy Borland

Design Firm: MiresBall, San Diego CA Client: White Labs Title: White Labs PurePitch Packaging Creative Director: Scott Mires Design Director: Dylan Jones Copywriter: David Fried

Design Firm: Nishihara/Wilkinson Design, Turlock CA Client: Lucerne Title: Busy Baker Crackers Art Directors: Ron Wilkinson, Darice Nishihara Designers: Kristin Kennedy, Jacqueline Astle Illustrator: Kristin Kennedy Photographer: Kelly Powers

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AMERICAN PACKAGE DESIGN AWARDS | FOOD + BEVERAGES

Design Firm: Organic Valley, La Farge WI Title: Organic Valley Cheese Art Director: Chuck Lacasse Designers: Lori Schaefer, Laura Siitari Photographer: David Nevela

Design Firm: Pearlfisher, New York NY Client: Blue Bottle Coffee Title: Blue Bottle New Orleans Iced Coffee Redesign Creative Director: Hamish Campbell

Design Firm: Pearlfisher, New York NY Client: Just Enough of a (Very) Good Thing Title: Just Enough of a (Very) Good Thing Dessert Packaging Creative Director: Hamish Campbell

Design Firm: PepsiCo Design & Innovation and Tether, New York NY Client: PepsiCo Title: Pepsi Big Bold Blue Design: PepsiCo Design & Innovation Team

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Page 1

A MORE CREATIVE PACKAGING MEDIUM As a packaging designer you’re always looking for inventive ways to support your clients’ branding

IN VISUAL PACKAGING, LEADERSHIP STANDS OUT. No one has the global scale and experience of HLP Klearfold (we’re the world’s largest). No one is committing more to technology investment and process innovation. No one is more intent on delivering customer satisfaction.

and to get their products noticed on the shelf. Have you considered printed clear packaging lately? Klearfold® packaging offers many structural design options, all of which showcase products beautifully, create exciting aesthetics, and promote a value-added perception. And well-designed visual packaging has a proven track record of enhancing brand performance. HLP Klearfold is the world’s leading producer and will support you with unmatched structural design expertise and with full-color rapid prototyping. And we will support your clients with industry-leading technology and the capacity for large, multinational launches. Let us help you execute your vision for packaging that looks and performs well beyond the ordinary.

www.hlpklearfold.com • info@hlpklearfold.com • (888) 457-7225


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PROFESSIONAL PRO OFESSIO ONAL MA MATCHMAKING ATCHMA AKING IS WHAT W AT WE WHA W DO Allthough we’ve Although we’ve been doing doin ng this since since 1988, we’re we’re just just as excited excited now now as we we w were ere when wh hen we we fir first st sstarted. tarted. Ourr cr creative eative rrecruiters ecruiters ttake ak ke digit digital, al, cr creative eative and marketing mark m eting opportunities pp and mat match tch them with the p perf perfect ecct ttalent. alent. The Theyy also intr introduce o oduc e like-minded lik e-minded clientss and ttalent alent tto o one anoth another—the her—the rrest est is chemis chemistry. t . try Maybe that’s that’s why the the people people we we work work with hav h have e cconsistently onsistently rranked anked d us in the nation’ nation’ss ttop op 2% of sstaffing taffing agencies.*

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AMERICAN PACKAGE DESIGN AWARDS | FOOD + BEVERAGES

Design Firm: PepsiCo Design & Innovation and Vogue Italia, New York NY Client: PepsiCo Title: The Pulse of New Talent: 50th Vogue Pepsi Can Design: PepsiCo Design & Innovation Team

Design Firm: Project 4, North Dartmouth MA Client: Ocean State Jobbers, LLC Title: Organic Mission Figs - East Coast Market Design: Project 4

Design Firm: Project 4, North Dartmouth MA Client: Nutty Naturals Holdings International Title: Sunny Grains Pouch Bags Design: Project 4

Design Firm: Pulp+Wire, Portland ME Client: GrandyOats Title: GrandyOats Granola Packaging Art Director: Taja Dockendorf Designer: Katie Bernier Illustrator: Katie Bernier

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AMERICAN PACKAGE DESIGN AWARDS | FOOD + BEVERAGES

Design Firm: Quaker Steak & Lube速 LUBEGIFTS.COM, Sharon PA Title: Sauce Labels Inhouse Designer/Creative Manager: Emily Fagan

Design Firm: S2 Design Group, New York NY Client: The Dannon Company Title: Brand Dannon, Fruit On The Bottom Art Director: Eileen Strauss Designer: Anne Simon

Design Firm: S2 Design Group, New York NY Client: The Sabra Dipping Company Title: Sabra Salsa Art Director: Eileen Strauss Designer: Wil Rodriguez

Design Firm: Silver Creative Group, Norwalk CT Client: Upfront Foods Title: Upfront Granola Packaging Art Director: Jon Burke Designer: Jon Burke Illustrator: Jon Burke Account Manager: Katelyn Avery

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AMERICAN PACKAGE DESIGN AWARDS | FOOD + BEVERAGES

Design Firm: Sloat Design Group, Petaluma CA Client: ConAgra Foods/Lamb Weston Title: Alexia Value Added Frozen Vegetables Art Director: Carrie Dufour Designer: Emma Williams

Design Firm: Sloat Design Group, Petaluma CA Client: Thoughtful Food Title: Thoughtful Food Giddy Up & Go Granola Art Director: Carrie Dufour Designer: Trevor Thompson

Design Firm: Smith Design, Glen Ridge NJ Client: Rich Products Corporation Title: SeaPak Bistro Shrimp Pack Art Director: Jenna Smith Designers: Glenn Hagen, Melissa Sadowski Illustrator: Ken Kiger Photographer: Iggy Ruggieri

Design Firm: Sterling Brands, New York NY Client: The Hershey Company Title: Hersheyâ&#x20AC;&#x2122;s Minatures Art Directors: Simon Lince, Malvina Baker Designers: Marisa Balmori, Michelle Lee Photographer: Judd Pilosoff Director, Design Management: Michelle Hoffman

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AMERICAN PACKAGE DESIGN AWARDS | FOOD + BEVERAGES

Design Firm: still room, Los Angeles CA Client: Morning Glory Confections Title: Artisanal Brittle Box Art Director: Jessica Fleischmann Designers: Jessica Fleischmann, Dorothy Lin Illustrator: Florian Brozek

Design Firm: Sur La Table, Seattle WA Client: Sur La Table/Mark Bitterman Title: Mark Bitterman Artisan Salts for Sur La Table Art Directors: Jordan Hillyer, Robb Ginter Coordinator: Beth Lenz Paper: Printed on NEENAH ESTATE LABEL速, learn more at neenahpaper.com

Design Firm: The Clorox Company, Oakland CA Client: Nueva Cocina Foods Title: Nueva Cocina Packaging Creative Director: Bruce Willardson Art Director: Anthony Luk Designer: Nicole Lacanglacang Illustrator: Skip Morrow Photographer: Ron Essex Production Artist: Joe Scuderi

Design Firm: The Creative Pack, Manhattan Beach CA Client: Cali Water Title: Cactus Water Beverage Art Director: Danielle Kidney Designer: Heather Varano

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AMERICAN PACKAGE DESIGN AWARDS | FOOD + BEVERAGES

Design Firm: Wallace Church, New York NY Client: Rishi Tea Title: Rishi Tea Packaging Art Director: Jodi Lubrich Designer: Ithinand Tubkam

Design Firm: Zack Group LLC, Croton-On-Hudson NY Client: Herr Foods Inc. Title: Go Lite Popcorn Art Director: Jeff Zack Designer: Zack Group LLC

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Design Firm: Webb deVlam, Chicago IL Client: Zemas Madhouse Foods Title: Zemas Madhouse Foods Mixes Art Director: Dan Walter Designer: Tayler Culligan


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AMERICAN PACKAGE DESIGN AWARDS | FOOD + BEVERAGES

Design Firm: The Infantree, Lancaster PA Client: Passenger Coffee Roasters Title: Passenger Packaging Creative Director: Ryan Martin Art Director: Ryan Smoker Designer: Scott Nothwehr Illustrator: Scott Nothwehr Photographer: Donovan Roberts Witmer

Design Firm: Topco Associates, LLC, Elk Grove Village IL Title: Cape Covelle Frozen Seafood Art Director: Shelbi Sturges Designer: Kathy Kolba Photographer: Deforest Group

Design Firm: TricorBraun Design & Innovation, St. Louis MO Client: Mocktails Title: Mocktails Non Alcoholic Beverage Design: TricorBraun Design & Innovation

Design Firm: Ultra Creative, Minneapolis MN Client: Hot Dang Title: Hot Dang Grain Burger Art Director: Kyle Jensen Designer: Kyle Jensen Strategy/Copy: Sharon Gorney

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AMERICAN PACKAGE DESIGN AWARDS | ELECTRONICS + COMPUTERS

Design Firm: AGP & Associates, Midland MI Client: Dow Corning Corporation Title: Materials For Wearable Electronics: A Discovery Kit Art Director: Rebecca Anderson Designer: Rebecca Anderson

Design Firm: Ammunition, New York NY Client: Polaroid and C&A Marketing Title: Polaroid Cube™ HD Action Camera Creative Director: Brett Wickens Designer: Monica Gaultier Structure Designer: Hamish Thain Production Designer: Clare Rhinelander Packaging Manufacturer: HLP Klearfold Paper: KLEARFOLD® Plastic Folding Carton (Made From 020. APET)

Design Firm: Brian Schultz Design, St. Louis MO Client: Guardzilla Title: Guardzilla® All-In-One Security System Art Director: Brian Schultz Designer: Brian Capstick Illustrator: Brian Roash

Design Firm: Dell Inc., Experience Design Group, Round Rock TX Client: Dell Title: Dell Venue 8 7000 Series Tablet Packaging Art Directors: Eric Powers, Lindsay Lee Designers: Eric Powers, Lindsay Lee Illustrator: Eric Powers Photographer: Adran Matte

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AMERICAN PACKAGE DESIGN AWARDS | ELECTRONICS + COMPUTERS

Design Firm: Design Resource Center, Naperville IL Client: Bem Wireless Title: Bem Party Block Packaging Art Director: Don Dzielinski Designer: Jaimie Kasper

Design Firm: Fuhu, Inc., El Segundo CA Client: nabi Title: nabi DreamTab HD8 Art Director: Dan Miyahara Designers: Kristina Chung, Kimiyo Nishio Illustrator: Joshua Lee Photographer: Steve Bitanga Contributors: River Rodibaugh, Armer Amante, Richard Yu

Design Firm: Imation, Oakdale MN Client: TDK Life on Record Title: TREK Audio Packaging Art Director: Nissa Williams Designer: Linnea Wagner

Design Firm: Imation, Oakdale MN Client: Imation Title: Imation LINK Power Drive Packaging Art Director: Nissa Williams Designer: Angel Kehren

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AMERICAN PACKAGE DESIGN AWARDS | ELECTRONICS + COMPUTERS

Design Firm: Interbrand, Cincinnati OH Client: Keurig Green Mountain Title: Keurig 2.0 Art Directors: Jamey Wagner, Shelley Scheer Designers: Jon Moser, Kate Perez Photographer: Jeff Tilford Implementation Designer: Jody Bergman Digital Imaging: Ken Kirby

Design Firm: Jansy Packaging, Chicago IL Client: Mojio Title: Mojio Device Packaging

Design Firm: Joslin Products, Inc., San Diego CA Title: Joslin Grips For Mobile Devices Art Director: Mandy Joslin Designer: Vincent Burkhead Illustrator: Vincent Burkhead Photographer: Mandy Joslin

Design Firm: Rand McNally Design Department, Skokie IL Title: Rand McNally TND Tablet Package Design Art Director: Joerg Metzner Designer: Angela Glyda

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AMERICAN PACKAGE DESIGN AWARDS | ELECTRONICS + COMPUTERS

Design Firm: Webb deVlam, Chicago IL Client: Motorola Mobility Title: Moto 360 Art Directors: Phil Hague, Umar Hanif Designers: Jill Czubak, Karl Brower Engineering: Adam Schettle, Zach McIntosh, Neema Pourian

Design Firm: Yamamoto, Minneapolis MN Client: KING Title: KING Packaging Art Director: Darryl Kluskowski Designer: Eliot Matson

Design Firm: Zeikos Inc., Edison NJ Client: iHip Title: Bluetooth Speakers Packaging Art Directors: Iosif Paskar, Isaac Saideh Designer: Edward Volchok Illustrator: Iosif Paskar Photographer: Edward Volchok 3D Designer: Edward Volchok

Design Firm: Zeikos Inc., Edison NJ Client: iHip Title: Drips Wireless Speakers Packaging Art Directors: Iosif Paskar, Isaac Saideh Designer: Iosif Paskar Illustrator: Iosif Paskar Photographer: Iosif Paskar

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AMERICAN PACKAGE DESIGN AWARDS | MUSIC + ENTERTAINMENT

Design Firm: ABKCO Music & Records, New York NY Title: Boardwalk Empire Volume Three: Music From The HBO Original Series Art Director: Alisa Coleman Designer: Brian Fitzpatrick

Design Firm: C.F. Martin & Co., Nazareth PA Client: Martin Strings Title: Martin Strings Packaging Rebrand Art Director: Amani Duncan Designers: Donna Hunter, Mandee Taylor

Design Firm: Guy Villa Design, Chicago IL Client: Geno Noyola Title: DJ Geno Noyola/Fragments Art Director: Guy Villa, Jr. Designers: Guy Villa, Jr., Sharon Oiga

Design Firm: Husbandmen, St. Louis MO Client: The 442s Title: The 442s Packaging and Collateral Art Director: James Louis Walker Designer: James Louis Walker Illustrator: James Louis Walker Photographer: Brad Gutierrez Paper: Printed on ENVIRONMENT速 Paper, learn more at neenahpaper.com

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AMERICAN PACKAGE DESIGN AWARDS | MUSIC + ENTERTAINMENT

Design Firm: MiresBall, San Diego CA Client: Shure Title: Shure SRH 144/145/145m+ Portable Headphones Creative Director: John Ball Illustrator: Steve Simar Design Director: Angela Renac Copywriter: David Fried Account Director: Holly Houk

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AMERICAN PACKAGE DESIGN AWARDS | HOME, GARDEN + INDUSTRIAL

Design Firm: 3M Design, St. Paul MN Client: 3M Title: Scotch® Expressions Tape and Dispenser Club Pack Art Director: Katlyn Myrvold Designer: Katlyn Myrvold Photographers: Katlyn Myrvold, Unleashed Productions

Design Firm: blu eCigs® Creative Team, Charlotte NC Client: blu eCigs® Title: blu PLUS™ Kit and blu Tanks™ Designer: Richelle Dessert Photographer: Michael Harrison

Design Firm: Buitenkant Advertising & Design, Brooklyn NY Client: DavidWest Properties Title: We Open Doors Packaging and Campaign Creative Director: Vava Buitenkant Art Director: Vava Buitenkant Designer: Vava Buitenkant Photographers: Stuart Emanuel, Vava Buitenkant Copywriter: Vava Buitenkant Managing Director (Client): David R. Perez Licensed Real Estate Broker (Client): Lily Perez-Robles

Design Firm: Calfi Design, Bellwood IL Client: Iris Ade Title: Iris Ade Keepsake For Homeowners Art Director: Calvin Jackson II Designer: Calvin Jackson II Illustrator: Calvin Jackson II Photographer: Calvin Jackson II Paper: Printed on NEENAH® FOLDING BOARD, learn more at neenahpaper.com

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AMERICAN PACKAGE DESIGN AWARDS | HOME, GARDEN + INDUSTRIAL

Design Firm: Casabella, Congers NY Title: RAW Package Design Creative Director: Debra Earl Designer: Anthony Bauer

Design Firm: CBX, New York NY Client: Miracle-Gro Title: Nature’s Care Packaging Design: CBX

Design Firm: Costco Wholesale, Issaquah WA Title: Set of 2 Deer Holiday Decorations Art Director: Heather Day Designer: Jon’Dell Delacruz Photographer: Tom Clements Photo Stylist: Shawna McKenzie

Design Firm: Elmwood Design, New York NY Client: Procter & Gamble Title: Dawn Dish Soap Range Art Director: Ben Greengrass Designers: Christian Bird, Jim Muchmore Senior Account Manager: Samantha Jung

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AMERICAN PACKAGE DESIGN AWARDS | HOME, GARDEN + INDUSTRIAL

Design Firm: Elmwood Design, New York NY Client: Procter & Gamble Title: Dawn Simply Clean Art Director: Ben Greengrass Designer: Amelia Cheung

Design Firm: Federal Signal Marketing/Communications Department, Manteno IL Client: Federal Signal Amber Market Title: Amber Products P.O.P. Packaging Art Director: Todd Wagge Designer: Todd Wagge Photographer: Deforest Group

Design Firm: Fifth Letter, Winston-Salem NC Client: Winston-Salem Industries for the Blind (WSIFB) Title: Staples Packaging Designer: Elliot Strunk Illustrator: Valecia Hopper

Design Firm: First Alert In-House Creative Team, Aurora IL Client: First Alert Title: First Alert Onelink Wi-Fi Thermostat Art Director: Brad Atwell Senior Designer: Chantelle Mika-Ladd

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AMERICAN PACKAGE DESIGN AWARDS | HOME, GARDEN + INDUSTRIAL

Design Firm: Jansy Packaging, Chicago IL Client: PEQ Title: PEQ Home Automation Retail Packaging

Design Firm: Lansky Sharpeners, Tonawanda NY Title: Master’s Edge Knife Sharpener Art Directors: Christopher Fire, Cheryl Neary Designer: Cheryl Neary Photographer: Cheryl Neary

Design Firm: Lippincott, New York NY Client: BLACK+DECKER Title: BLACK+DECKER Identity Art Director: Marc Hohmann Designers: Marc Hohmann, Sam Ayling, Imri Larsen Photographers: David Arky, Black + Decker, Lippincott Production: Jeremy Darty, Brendan deVallance

Design Firm: Meguiar’s Design Center, Irvine CA Client: Meguiar’s Title: DUB by Meguiar’s Art Director: Travis Rusmussen Designer: Travis Rasmussen Marketing Manager: Kristin Ryba

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AMERICAN PACKAGE DESIGN AWARDS | HOME, GARDEN + INDUSTRIAL

Design Firm: Meguiar’s Design Center, Irvine CA Client: Meguiar’s Title: New Marine Line Art Director: Travis Rusmussen Designer: Brian Littler Photographer: Brian Littler Marketing Manager: Steve Coronado

Design Firm: Meguiar’s Design Center, Irvine CA Client: Meguiar’s Title: Paint Protect Art Director: Travis Rusmussen Designer: Fernando Padilla Marketing Manager: Ken Zapp

Design Firm: Messinas, Washington NJ Title: Sedlingers Plant Fertelixir Art Director: Peter Vasquez Designer: Peter Vasquez Illustrator: Peter Vasquez Photographer: James Messina

Design Firm: Mishimoto, New Castle DE Title: Mishimoto Liquid Chill™ Synthetic Engine Coolant Art Director: Kristin Valis Designer: Lars Nilsen Illustrator: Lars Nilsen Photographer: Lars Nilsen

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AMERICAN PACKAGE DESIGN AWARDS | HOME, GARDEN + INDUSTRIAL

Design Firm: Porchlight, Atlanta GA Client: Berry Plastics Title: IronForce Tape and Spray Art Directors: Art Director: Greg Corey, Lynnette Pope Designer: Lynnette Pope Photographer: Chris Bodie

Design Firm: Porchlight Press Ltd. - Letterpress and Design, Vancouver BC Client: Vancouver Candle Company Title: Premium Soy Candle Packaging and Branding Art Director: Heather Braun Designer: Kristin Liu Paper: Printed on NEENAH速 FOLDING BOARD, CLASSIC CREST速 and NEENAH CLASSIC CREST速 Smooth Label, learn more at neenahpaper.com

Design Firm: Safari Sundays, New York NY Client: dapple Title: dapple Redesign Art Director: Simon Fabricus

Design Firm: Spectrum Brands - Pet, Home & Garden, Earth City MO Title: Black Flag速 Extreme Home Insect Control Plus Germ Killer Art Director: Eric Ejchler Design: Spectrum Brands - Pet Home & Garden Team

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AMERICAN PACKAGE DESIGN AWARDS | HOME, GARDEN + INDUSTRIAL

Design Firm: Spectrum Brands - Pet, Home & Garden, Earth City MO Title: Cutterr Backyard™ Bug Control Redesign Senior Art Director: Eric Ejchler Art Director: Juan Hurtado Design: Spectrum Brands - Pet Home & Garden Team

Design Firm: Spectrum Brands - Pet, Home & Garden, Earth City MO Title: Cutter® Insect Repellent Redesign Senior Art Director: Eric Ejchler Art Director: Juan Hurtado Design: Spectrum Brands - Pet Home & Garden Team

Design Firm: Spectrum Brands - Pet, Home & Garden, Earth City MO Title: Cutter® Natural Redesign Senior Art Director: Eric Ejchler Art Director: Juan Hurtado Design: Spectrum Brands - Pet Home & Garden Team

Design Firm: Spectrum Brands - Pet, Home & Garden, Earth City MO Title: Spectracide Terminate® Brand Redesign Art Director: Eric Ejchler Design: Spectrum Brands - Pet Home & Garden Team

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AMERICAN PACKAGE DESIGN AWARDS | HOME, GARDEN + INDUSTRIAL

Design Firm: Sterling Brands, New York NY Client: Procter & Gamble Title: Ivory Dish Soap Art Directors: Simon Lince, Malvina Baker Designer: Marisa Balmori VP: Trey Smith

Design Firm: Team Horner Marketing, Fort Lauderdale FL Client: Lo-Chlor Chemicals Title: MiraClear Swimming Pool Clarifier Art Director: Jeannine Santini Designer: Jeannine Santini Marketing Director: Marylynn DeGesero

Design Firm: Webb deVlam, Chicago IL Client: 3M Title: Post-It Study Art Directors: Dan Walter, Jennifer Garcia Designer: Annie Foss 3M Brand Design Manager: Jason Troutman

Design Firm: Zoe Marin Graphic Design, Minneapolis MN Client: Corky Candle Co. Title: Candle Packaging Art Director: Zoe Marin Photographer: Katherine Harris Package Designer: Aron Jefferson Paper: Printed on ENVIRONMENT速 Grocer Kraft Digital (Hangtag), learn more at neenahpaper.com

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AMERICAN PACKAGE DESIGN AWARDS | SPORTS, TOYS + GAMES

Design Firm: Academy Sports + Outdoors, Katy TX Title: Brava Shoe Boxes Packaging Art Director: Charles Leung Designer: Shane Tremmell

Design Firm: Fisher-Price Friends, New York NY Title: Thomas & Friends Minis Packaging Designer: Devin Flood Structure Engineer: John Brandinelli Copywriter: James Soviero Product Designer: Bryan Davis Vice President: Joel Smith

Design Firm: IMAGEHAUS, Minneapolis MN Client: Hilarity Hoppers Title: Hilarity Hoppers Packaging Art Director: Jay Miller Designer: Megan Reiner

Design Firm: Mattel, El Segundo CA Client: Disney Consumer Products Title: Cars Ice Racers Branding Art Director: Jennifer Yang, Disney Consumer Products Copywriter: Amanda Egan Engineering: David Lochner

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AMERICAN PACKAGE DESIGN AWARDS | SPORTS, TOYS + GAMES

Design Firm: Mattel, El Segundo CA Client: Disney Consumer Products Title: Cars Neon Racers Gift Pack Art Director: Jennifer Yang, Disney Consumer Products Copywriter: Kathleen Pang Engineering: David Lochner Electrical Engineering: Scott Basu

Design Firm: Mattel, El Segundo CA Client: Disney Consumer Products Title: Cars Story Sets Branding Art Director: Jennifer Yang, Disney Consumer Products Copywriter: Amanda Egan Engineering: David Lochner

Design Firm: Mattel, El Segundo CA Client: Disney Consumer Products Title: Planes Fire and Rescue Branding Art Director: Jamie de Anda, Disney Consumer Products Copywriter: Amanda Egan Engineering: David Lochner

Design Firm: Pixels Graphic Design, Monterey CA Client: Eastgate Mystic Title: Mahavidya Oracle Cards Art Director: Kevin Smith Designer: Jennifer McDonald Paper: Printed on ENVIRONMENT速 Desert Storm, learn more at neenahpaper.com

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AMERICAN PACKAGE DESIGN AWARDS | BABIES + CHILDREN

Design Firm: Graphic Ideation Group - Dorel Juvenile, Foxboro MA Client: Dorel Juvenile Title: Safety 1st速 Peg Rebrand Creative Director: Lynn Dowling Designers: Scott Horton, Megan Hotchkiss, Michelle Masson, Tracy Dwyer Photographer: Glenn Giese Structure: Jay Dancer Copywriter: Mike Slaven

Design Firm: Graphic Ideation Group - Dorel Juvenile, Foxboro MA Client: Dorel Juvenile Title: Safety 1st速 Gear Rebrand Creative Director: Lynn Dowling Designers: Scott Horton, Megan Hotchkiss, Michelle Masson, Tracy Dwyer Photographer: Glenn Giese Structure: Jay Dancer Copywriter: Mike Slaven

Design Firm: Hughes Design Group, Norwalk CT Client: FunBites Title: FunBites Food Cutters Art Director: Les Mooney Designer: Barney Hughes

Design Firm: Kathryn Egnaczak: Graphic Design, Cherry Valley MA Client: Eco-Kids USA Title: Eco-dough and Eco-crayon Sea Rocks Art Directors: Kip Weeks, Cammie Weeks Designer: Kathryn Egnaczak Photographer: Laura Duncan

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AMERICAN PACKAGE DESIGN AWARDS | BABIES + CHILDREN

Design Firm: Kids II, Inc., Atlanta GA Client: Bright Starts™ Title: Bloomin’ Birdies Activity Gym™ Art Director: Ben Huard Designer: Ashley French Director of Photography: John Scott Randall Photographer: Danny Acres Structural Engineering: Brian McDonald

Design Firm: Kids II, Inc., Atlanta GA Client: Bright Starts™ Title: Pink Giggles Gift Set™ Art Director: Ben Huard Designer: Ashley French Director of Photography: John Scott Randall Photographer: Danny Acres Structural Engineering: Brian McDonald

Design Firm: Kids II, Inc., Atlanta GA Client: Oball™ Title: O Play Activity Gym™ Art Director: Ben Huard Designer: Morgan Hall Director of Photography: John Scott Randall Photographer: Danny Acres Structural Engineering: Brian McDonald

Design Firm: Sterling Brands, New York NY Client: Kimberly-Clark Title: Huggies Clutch ‘N Clean Art Directors: Simon Lince, Stephanie Krompier Designers: Gabrielle Cuoccio, Tim McLaughlin, Nancy Brogden VP, Design Management: Cindy Rosenshein

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AMERICAN PACKAGE DESIGN AWARDS | ANIMALS + PETS

Design Firm: American Greenwood, Chicago IL Title: Sprout Time Birdhouse Designer: Mathew Behning Paper: Printed on NEENAH® FOLDING BOARD, learn more at neenahpaper.com

Design Firm: Anda Creative, St. Louis MO Client: TeraGanix Title: TeraGanix Pro 300 Series Art Directors: Amanda Potts, Miranda Summers Designer: Susannah Lohr Illustrator: Susannah Lohr

Design Firm: bluemarlin Brand Design, Brooklyn NY Client: Mars Petcare Title: Goodlife Brand Identity and Package Design Art Director: Mary-Kay O’Connor Designer: Ilana Addis Photographer: Noel Barnhurst

Design Firm: Brian Schultz Design, St. Louis MO Client: MannaPro Title: MannaPro® Organic Poultry Line Art Director: Brian Schultz Designer: Brian Capstick Illustrator: Brian Roash

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AMERICAN PACKAGE DESIGN AWARDS | ANIMALS + PETS

Design Firm: Brian Schultz Design, St. Louis MO Client: Treat Planet Title: EttaSays! Lilâ&#x20AC;&#x2122; Bitz Package Designs Art Director: Brian Schultz Designer: Brian Capstick Illustrator: Brian Roash Copywriter: Robert Weaver

Design Firm: Queue Marketing, Chicago IL Client: Oil-Dri Corporation (Petsmart) Title: Advance Cat Litter Art Director: Chris Wilhelm Designer: Jon Britt

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Design Firm: ThinkDesign Group, Minneapolis MN Client: Raw Bistro Pet Fare Title: Raw Bistro Pet Fare Packaging Art Director: Linda Henneman Designer: Caitlin Murzyn


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AMERICAN PACKAGE DESIGN AWARDS | FASHION, APPAREL + ACCESSORIES

Design Firm: Fossil Group, Richardson TX Client: Tory Burch Title: Tory Burch Watch Packaging Art Director: Sara Hinojosa Designers: Bethany Clough, Jin-Ya Huang, Ryan Wasterlain Production Manager: Debbie Tinsley

Design Firm: McDill Associates, Soquel CA Client: Obentec Title: Bento-Ware Product Packaging Art Director: Melissa McDill Designer: David Padron Illustrator: David Padron

Design Firm: Orange Bananas Co., Oakland CA Title: A”Peeling” Clothing and Objects Designer: Matthew Mansanares

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AMERICAN PACKAGE DESIGN AWARDS | LUXURY PACKAGING

Design Firm: Ellen Bruss Design, Denver CO Client: Museum of Contemporary Art Denver Title: Beefsteak Invitation Art Director: Ellen Bruss

Design Firm: Ellen Bruss Design, Denver CO Client: Museum of Contemporary Art Denver Title: Broads Banquet Invitation Art Director: Ellen Bruss

Design Firm: Ellen Bruss Design, Denver CO Client: Museum of Contemporary Art Denver Title: Luminocity Invitation Art Director: Ellen Bruss

Design Firm: Kay James Design, Appleton WI Client: Kimberly-Clark Title: Kleenex Holiday Ovals Designers: Darcey McCormick, Kay James Design Team Illustrator: Lisa Kocourek Kimberly-Clark Senior Designers: Jennifer Brock, Katie Hinrichs

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AMERICAN PACKAGE DESIGN AWARDS | LUXURY PACKAGING

Design Firm: Meguiar’s Design Center, Irvine CA Client: Meguiar’s Title: Lexus New Car Kit Art Director: Travis Rusmussen Designer: Brian Littler Marketing Manager: RJ Devera

Design Firm: Parse & Parcel, Avon OH Title: The Parcel - Parse & Parcel Art Direction & Design: The Studio of Christine Wisnieski Paper: Printed on MOONDREAM® Papers and NEENAH CLASSIC CREST®, learn more at neenahpaper.com

Design Firm: Riester, Phoenix AZ Client: mia piuma Title: mia piuma NightStyle Luxury Packaging Art Director: Brooke West Designer: Mirja Riester Production: Linda Walls, Bill Robbins Paper: Printed on PLIKE®, learn more at neenahpaper.com

Design Firm: Stag&Hare, New York NY Client: NJOY Title: NJOY Artist Collection Art Director: Jodi Edwards Designer: Dean Nicastro Illustrator: Florian Nicolle Strategists: Laura Wall, Tammy Hockenstein, Emily Ginsberg

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AMERICAN PACKAGE DESIGN AWARDS | LUXURY PACKAGING

Design Firm: Structural Graphics, Essex CT Client: TracyLocke/Samsung Title: Chef Collection Tablet Stand/Cutting Board Art Director: Sherri Krekeler Designer: Isabel Uria

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Design Firm: Webb deVlam, Chicago IL Client: British American Tobacco Title: Dunhill Signature Range Art Directors: John Paul Hunter, Dominic Burke


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AMERICAN PACKAGE DESIGN AWARDS | SUSTAINABLE PACKAGING

Design Firm: Nicholas N. Napier, Spring Valley CA Title: Garden GiftBox Art Director: Nick Napier Designer: Nick Napier Illustrator: Nick Napier Photographer: Nick Napier

Design Firm: Prestone Press, Long Island City NY Client: Aloha Title: Blend Shadow Box Art Director: Yu Ping Chuang Designer: Yu Ping Chuang Paper: Printed on NEENAH FOLDING BOARD速 100 PCW, learn more at neenahpaper.com

Design Firm: YaM Brand, Seattle WA Client: Colorhouse Title: Colorhouse Inspired Paint Can Labels Creative Director: Angela Mack Art Director: Angela Mack Photographer: Michael Young Paper: Printed on ENVIRONMENT速 PC 100 Papers, learn more at neenahpaper.com

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AMERICAN PACKAGE DESIGN AWARDS | PRIVATE LABEL PACKAGING

Design Firm: AutoZone, Memphis TN Client: AutoZone Private Label Branding Title: Duralast Windshield Wipers Art Director: Eddie Cathey Designer: Eddie Cathey

Design Firm: Conair Creative Services, Stamford CT Client: Conair Liquids Manufacturing Title: Rebranding for Cezanne Professional Products Art Director: Gayle Ciccia Designer: Alisa Vanacore Photographer: Chris Hobson Retoucher: Erik Schafer

Design Firm: Conair Creative Services, Stamford CT Client: TRESemmé/Unilever Title: TRESemmé Blow Out Kit & Flat Iron Packaging Art Director: Kelly Culver Designer: Christine Palumbo Photographer: Chris Hobson Retouchers: Kati Sohl, Jon Padilla

Design Firm: Eighty Twenty, Pittsburgh PA Client: Kings Food Market Title: Kings Private Label Redesign/Kings Marinades Creative Director: Casey DeCarlo VP Design: Steve Beckman Designer: Diana Atkins

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AMERICAN PACKAGE DESIGN AWARDS | PRIVATE LABEL PACKAGING

Design Firm: Eighty Twenty, Pittsburgh PA Client: Sprouts Farmers Market Title: Sprouts Fall Lineup Creative Director: Casey DeCarlo VP Design: Steve Beckman Designers: Diana Atkins, Jennifer Connell Photographer: Brice Pennington

Design Firm: Eighty Twenty, Pittsburgh PA Client: Sprouts Farmers Market Title: Sprouts Holiday Look Creative Director: Casey DeCarlo VP Design: Steve Beckman Designers: Diana Atkins, Jennifer Connell Photographer: Brice Pennington

Design Firm: LMW Design Group, Goodyear AZ Client: HOLT CAT Title: Spicy HOLT Salsa Art Directors: Sabine Fritz, HOLT CAT Designer: Lyndie M. Warner Senior Graphic Artist: Simon Cranwell

Design Firm: Marketing By Design (MBD), Beverly MA Client: Spartan Nash Title: Our Family Cheese Package Redesign Art Director: Steve Martin Lead Designer: Kailen Eaker Production Artist: John Costello Account Manager: Sheryl Kraus

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AMERICAN PACKAGE DESIGN AWARDS | PRIVATE LABEL PACKAGING

Design Firm: Marketing By Design (MBD), Beverly MA Client: WinCo Foods Title: WinCo Private Brand Design Art Director: Steve Martin Lead Designer: Kailen Eaker Production Director: Richard Taylor Account Manager: Sasha Tsaryuk

Design Firm: Office Depot Corporation, Boca Raton FL Title: Office Depot Brand Ink & Toner Packaging Creative Director: Mary Carmichael Design Manager: Marjolijn Chung-Elbert Production Managers: Carmine Longo, Stephanie Dershow Production Designers: Terry Coffy, Ariel Vega Program Manager: Casey Makel

Design Firm: Sterling Becker, New York NY Client: Safeway Title: O Organics Art Directors: Phillippe Becker, Andrew Otto, Barkha Wadia Designers: Tuan Bui, Jennifer Cheng, Henry Lannan, Cody Dingle Photographer: Karl Petzke Sr. Strategy: Georgia Thunes Client Director: Pauline Pang Client Manager: Danielle Lalanne

Design Firm: Sterling Becker, New York NY Client: Safeway Title: Eating Right: Womenâ&#x20AC;&#x2122;s Wellness Teas Art Directors: Phillippe Becker, Jay Cabalquinto Designers: Elin Lid, Heather Allen, Cody Dingle Photographer: Richard Eskite Strategy: Brody Hartman, Georgia Thunes Client Director: Scott Hagely

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AMERICAN PACKAGE DESIGN AWARDS | PRIVATE LABEL PACKAGING

Design Firm: The Meyocks Group, West Des Moines IA Client: Hy-Vee Title: Baraboo Winter 1881 Art Director: Rachel Allinson Designer: Rawley King

Design Firm: The Meyocks Group, West Des Moines IA Client: Hy-Vee Title: Zoet Spreads Art Director: Rachel Allinson Designers: Rawley King, Levi Ward Photographer: Dean Tanner

Design Firm: Walmart, Bentonville AR Client: Walmart Private Label Packaging Title: Casemate Art Director: Jonathan Stiers Designer: Erica Buneo

Design Firm: Walmart, Bentonville AR Client: Walmart Private Label Packaging Title: Home Shades Art Director: Jonathan Stiers Designer:Jake Fout

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AMERICAN PACKAGE DESIGN AWARDS | P-O-P, POSTERS, DISPLAYS + KIOSKS

Design Firm: AIDS Resource Center of Wisconsin (ARCW), Milwaukee WI Client: AIDS Walk Wisconsin Title: AIDS Walk Wisconsin 5K Run P-O-P and Trading Cards 2014 Art Director: Michael R. Burmesch Designer: Michael R. Burmesch

Design Firm: Andon Guenther Design LLC, Denver CO Client: MusclePharm Corporation Title: Arnold Schwarzeneggar Gift With Purchase Art Director: C. Andon Guenther Designers: C. Andon Guenther, Brian Roach Photographer: Willie Petersen

Design Firm: Andon Guenther Design LLC, Denver CO Client: MusclePharm Corporation Title: FitMiss In-Store POP Display Art Director: C. Andon Guenther Designers: C. Andon Guenther, Brian Roach Photographer: Willie Petersen

Design Firm: Bluedog Design, Chicago IL Client: Beech-Nut Title: Beech-Nut Display Art Director: Emily Berry Designers: Emily Berry, Marni Kanne Photographer: Mark Schepkner

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AMERICAN PACKAGE DESIGN AWARDS | P-O-P, POSTERS, DISPLAYS + KIOSKS

Design Firm: CBX, New York NY Client: ASICS Title: ASICS Super J Display Design: CBX

Design Firm: Graypants, Seattle WA Client: Garrett Markenson REVERIE Title: Responsive POP Designers: Brandon Sprouse, Jon Junker, Jon Gibbs

Design Firm: Meguiar’s Design Center, Irvine CA Client: Meguiar’s Title: New Products Brochure and Poster Art Director: Travis Rusmussen Designer: Fernando Padilla Photographers: Fernando Padilla, Blake Beamish

Design Firm: Pharmavite LLC, Northridge CA Client: Costco Title: Kirkland Signature 2014 Pallet Skirt Design Art Director: Spencer Ma Designer: Chad Hankerson

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AMERICAN PACKAGE DESIGN AWARDS | P-O-P, POSTERS, DISPLAYS + KIOSKS

Design Firm: TFI Envision, Inc., Norwalk CT Client: Unilever Home & Personal Care USA Title: Dove Bar and Body Wash Winter Pallet Skirt for BJ’s 2014 Creative Director: Elizabeth P. Ball Art Director: Elizabeth P. Ball Designer: Clare Zisek Production Artist: Richard Wall

Design Firm: TFI Envision, Inc., Norwalk CT Client: Unilever Home & Personal Care USA Title: Dove Back to School POD Pallet Display for Sam’s Club 2014 Creative Director: Elizabeth P. Ball Art Director: Elizabeth P. Ball Designers: Clare Zisek, Chris Plaisted Production Artist: Richard Wall

Design Firm: TFI Envision, Inc., Norwalk CT Client: Unilever Home & Personal Care USA Title: Dove Masterbrand Winter Pallet Display POD for Sam’s Club 2014 Creative Director: Elizabeth P. Ball Art Director: Elizabeth P. Ball Designers: Clare Zisek, Chris Plaisted Production Artist: Richard Wall

Design Firm: The Creative Pack, Manhattan Beach CA Client: Fresh & Easy Title: Farm to Store P-O-S Art Director: Danielle Kidney Designer: Corey Czer

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AMERICAN PACKAGE DESIGN AWARDS | HANGTAGS + LABELS

Design Firm: Label Works, North Mankato MN Client: Octavio Designs Title: Whiskey Bottom Candles Art Director: Sue Hough Paper: Printed on NEENAH ESTATE LABEL®, learn more at neenahpaper.com

Design Firm: Marketing By Design (MBD), Beverly MA Client: Dean Foods Title: Dean’s Holiday POP Art Director: Steve Martin Lead Designer: Sandra Button Production Artist: Laura Nardone Account Manager: Renee Griffin

Design Firm: Mixed Media Design Studio, Loxley AL Title: Layered Product Hangtag Art Director: Christina Ownby Designer: Christina Ownby Paper: Printed on EXACT® Index, learn more at neenahpaper.com

Design Firm: Porchlight, Atlanta GA Client: Yamaha Motor Corporation, U.S.A. Title: Yamaha Hangtags Art Directors: Greg Corey, Lynnette Pope Designer: Lynnette Pope Photographer: Chris Bodie

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AMERICAN PACKAGE DESIGN AWARDS | HANGTAGS + LABELS

Design Firm: UW-Stevens Point/Art and Design, Stevens Point WI Title: Holyland Hillside Brewing Co. Sample 6 Pack Art Director: Brittni Buechel Designer: Brittni Buechel Illustrator: Brittni Buechel Photographer: Brittni Buechel Construction: Brittni Buechel Paper: Printed on ENVIRONMENT® Paper, learn more at neenahpaper.com

Design Firm: YR2 Creative, Newtown PA Client: Sweetmama’s Title: Sweetmama’s Granola Art Director: Ira Yoffe Designer: Ira Yoffe Photographer: Ira Yoffe

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AMERICAN PACKAGE DESIGN AWARDS | GIFTWRAP, SHOPPING BAGS + TAKEOUT

Design Firm: BexBrands, San Diego CA Client: Cravory Cookies Title: Cravory Cookie Carrier Designers: Becky Nelson, Jeremy Dahl, Daniela Anderson

Design Firm: Print Craft Inc., New Brighton MN Client: Print Craft/IMAGEHAUS Title: 2014 Holiday Gift Wrap Set Art Director: Jay Miller, IMAGEHAUS Designer: Megan Reiner, IMAGEHAUS Paper: Printed on ESSE® Paper, ROYAL SUNDANCE® Paper, ENVIRONMENT® Raw Grocer Kraft, STARDREAM® Paper, CLEARFOLD® Paper, and CLASSIC CREST® Adhesive Label, learn more at neenahpaper.com

Design Firm: Saputo Design, Westlake Village CA Client: BJ’s Restaurant & Brewery Title: Takeout Beer Carriers Art Director: Tom Saputo Designers: Jennifer Phillipson, Andra Gheorghe Illustrator: Georgia Lange

Design Firm: Seastone, Provo UT Title: Specialty Gift Card Holder: Candy Twist Box Art Director: Jennifer Garry Designers: Chris Hanks, Jeremy Stevenson

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AMERICAN PACKAGE DESIGN AWARDS | GIFTWRAP, SHOPPING BAGS + TAKEOUT

Design Firm: Seastone, Provo UT Title: Specialty Gift Card Holder: Geo Ornament Art Director: Jennifer Garry Designers: Jeremy Stevenson, Chris Hanks

Design Firm: Seastone, Provo UT Title: Specialty Gift Card Holder: Star Box Art Director: Jennifer Garry Designers: Chris Hanks, Jeremy Stevenson

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AMERICAN PACKAGE DESIGN AWARDS | IDENTITY + BRANDING

Design Firm: Andon Guenther Design LLC, Denver CO Client: Coleman Company Title: Have A Seat. Keepsakes & Reminders Presentation Art Director: C. Andon Guenther Designer: C. Andon Guenther Photographer: Willie Petersen

Design Firm: Berkeley College, Paramus NJ Title: Conquer Your Future Campaign and Branding Art Director: Richard Diehl

Design Firm: Corporate Image, Des Moines IA Client: Bryce Creative Title: Sappi/Warren Athletic Texture Preview and Global Texture Leader Art Director: Kathy Tracksler Designer: Kathy Tracksler

Design Firm: Corporate Image, Des Moines IA Client: Q2 Title: Request For Proposal Kit Art Directors: Juan Cantillo, Sarah Handlos Designers: Thomas Fuller, Ben Decker Copywriters: Jack McBee, Janelle Hendricks Creative Media Specialist: Joe Yancey

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AMERICAN PACKAGE DESIGN AWARDS | IDENTITY + BRANDING

Design Firm: Corporate Image, Des Moines IA Client: Grand Rapids Chair Company Title: Wood & Metal Finishes Sample Box Art Directors: Greg Wagner, Wagner Design Designer: Greg Wagner

Design Firm: Renée Windman, Sherman Oaks CA Client: The Showroom Pasadena Title: Identity and Retail Packaging Design Art Director: Renée Windman Designer: Reneé Windman Hangtag Printer: Typecraft Paper: Printed on CLASSIC CREST® Paper, learn more at neenahpaper.com

Design Firm: RentPath, Norcross GA Client: Apartment Guide Title: Apples To Apples Campaign Art Directors: Frank Jones, Steven Butler Designers: Steven Butler, Brian Broxton, Ron Stephens

Design Firm: Shook Kelley, Los Angeles CA Client: Reasor’s Title: Reasor’s Logo Art Director: Sabrina Fan Designer: Meina Co

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AMERICAN PACKAGE DESIGN AWARDS | STUDENT DESIGN

School: Art Center College of Design, Alhambra CA Title: Origins SO Packaging Line Designer: Jacqueline Jiang Instructor: Gerardo Herrara Paper: Printed on CRANE’S CREST® Paper, learn more at neenahpaper.com

School: Auburn University, School of Industrial + Graphic Design, Auburn AL Title: Good Milk Company Designer: Lindsey Drennan Illustrator: Lindsey Drennan Photographer: Lindsey Drennan Professor: Ray Dugas Paper: Printed on ENVIRONMENT® Paper (Tags) and CLASSIC CREST® Paper (Box), learn more at neenahpaper.com

School: Auburn University, School of Industrial + Graphic Design, Auburn AL Title: Fitz and the Tantrums Album Cover + Gig Poster Designer: Sara Hagale Illustrator: Sara Hagale Professor: Robert Finkel Paper: Printed on CLASSIC CREST®, learn more at neenahpaper.com

School: Auburn University, School of Industrial + Graphic Design, Auburn AL Title: Nutritool Chocolate Packaging Designer: Morgan Smith Illustrator: Morgan Smith Photographer: Morgan Smith Professor: Courtney Windham Paper: Printed on ENVIRONMENT® Paper, learn more at neenahpaper.com

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AMERICAN PACKAGE DESIGN AWARDS | STUDENT DESIGN

School: Auburn University, School of Industrial + Graphic Design, Auburn AL Title: Nora Jones Album Design Designer: Morgan Smith Illustrator: Morgan Smith Photographer: Morgan Smith Professor: Courtney Windham Paper: Printed on ESSE® Pearlized, learn more at neenahpaper.com

School: Auburn University, School of Industrial + Graphic Design, Auburn AL Title: Alt-J Illustrated Album Designer: Amanda Butcher Professor: Robert Finkel Paper: Printed on EAMES™ Paper, learn more at neenahpaper.com

School: Auburn University, School of Industrial + Graphic Design, Auburn AL Title: Hitman Sweets Chocolates Designer: Kristen Harlin Professor: Robert Finkel Paper: Printed on CLASSIC CREST® Paper, learn more at neenahpaper.com

School: Auburn University, School of Industrial + Graphic Design, Auburn AL Title: Spark Creative Chocolate Designer: Emily Prestridge Illustrator: Emily Prestridge Professor: John Morgan Paper: Printed on CLASSIC CREST®, learn more at neenahpaper.com

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AMERICAN PACKAGE DESIGN AWARDS | STUDENT DESIGN

School: Drexel University, Antoinette Westphal College of Media Arts & Design, Philadelphia PA Title: Le Jardin Flower Press Kit Designer: Anora Collier Illustrator: Anora Collier Instructor: Sandy Stewart

School: Drexel University, Antoinette Westphal College of Media Arts & Design, Philadelphia PA Title: Rise and Brine Pickling Kit Designer: Avory Sohn Illustrator: Avory Sohn Instructor: Sandy Stewart

School: Drexel University, Antoinette Westphal College of Media Arts & Design, Philadelphia PA Title: AMARANTH Luxury Bath Set Designer: Soha Qadir Illustrator: Soha Qadir Instructor: Sandy Stewart

School: Drexel University, Antoinette Westphal College of Media Arts & Design, Philadelphia PA Title: MoMA Design Store Packaging Designer: Courtney Sabo Professor: Jody Graff

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AMERICAN PACKAGE DESIGN AWARDS | STUDENT DESIGN

School: North Gwinnett High School, Suwanee FL Title: Eminem CD Cover Design Art Director: Brendon Park Designer: Brendon Park Instructor: Yvette Kim

School: Pennsylvania College of Art & Design, Middletown PA Title: Cheata Chips Packaging Designer: Socheata Chhun Instructor: Tom Newmaster Chair of Graphic Design: Pamela Barby

School: Pennsylvania College of Art & Design, Bowie MD Title: Mr. Pastie Turnovers Packaging Designer: Samantha Mongelluzzo Instructor: Tom Newmaster Chair of Graphic Design: Pamela Barby

School: Philadelphia University, Westchester PA Title: Aditi Designer: Kelsey Veurink Photographer: Nicole Tuite

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AMERICAN PACKAGE DESIGN AWARDS | STUDENT DESIGN

School: Philadelphia University, Westchester PA Title: Lunch Buddies Designer: Kelsey Veurink Illustrator: Kelsey Veurink Photographer: Nicole Tuite

School: Pratt Institute, Brooklyn NY Title: Lalune Fragrance Art Directors: In-young Bae, Shang-lun Yang Designers: In-young Bae, Shang-lun Yang Illustrator: In-young Bae Photographer: Shang-lun Yang Professor: Marc R. Rosen

School: Pratt Institute, Brooklyn NY Title: OBSIDIA Menâ&#x20AC;&#x2122;s Grooming Set Designers: Rong Yan, Shijia Gu, Simin Li, Chenchen Hu Photographers: Rong Yan, Shijia Gu

School: Pratt Institute, Brooklyn NY Title: Delirious Perfume Art Director: Paul Caicedo Designer: Paul Caicedo Photographer: Paul Caicedo

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AMERICAN PACKAGE DESIGN AWARDS | STUDENT DESIGN

School: Pratt Institute, Brooklyn NY Title: Bird Ease Art Director: Marc Valega Designer: Marc Valega Illustrator: Marc Valega Photographer: Marc Valega

School: Robert Busch School of Design, Barnegat NJ Title: Smirnoff Shot Packaging Designer: Matthew Fitzmaurice Photographer: Matthew Fitzmaurice Paper: Printed on EXACT速 Index, learn more at neenahpaper.com

School: Savannah College of Art and Design (SCAD), Savannah GA Title: Crooks Hard Cider Designer: Jordan Wright Chair, Graphic Design: Jason Fox

School: Savannah College of Art and Design (SCAD), Savannah GA Title: Okiya Collectibles Art Director: Hannah Hart Designer: Hannah Hart Illustrator: Hannah Hart Photographer: Hannah Hart Chair, Graphic Design: Jason Fox

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AMERICAN PACKAGE DESIGN AWARDS | STUDENT DESIGN

School: Savannah College of Art and Design (SCAD), Savannah GA Title: Telavera Tequilas Art Director: Hannah Hart Designer: Hannah Hart Illustrator: Hannah Hart Photographer: Hannah Hart Chair, Graphic Design: Jason Fox

School: Savannah College of Art and Design (SCAD), Savannah GA Title: Tarragon Art Director: Hannah Hart Designer: Hannah Hart Illustrator: Hannah Hart Photographer: Hannah Hart Chair, Graphic Design: Jason Fox

School: Savannah College of Art and Design (SCAD), Savannah GA Title: Roxy Promotional Bikini Package Art Director: Jason Fox Designer: Suji Kweon Illustrator: Suji Kweon Photographer: Daniel Denis Chair, Graphic Design: Jason Fox

School: Savannah College of Art and Design (SCAD), Savannah GA Title: Onward Mopeds Packaging Art Director: Nicholas Sedlazek Designer: Nicholas Sedlazek Illustrator: Nicholas Sedlazek Photographer: Nicholas Sedlazek Chair, Graphic Design: Jason Fox

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AMERICAN PACKAGE DESIGN AWARDS | STUDENT DESIGN

School: Savannah College of Art and Design (SCAD), Newport News VA Title: Sauer’s Spice Packaging Art Director: Trudy Abadie-Mendia Designer: Shandi Darnell-Shifflett Illustrator: Shandi Darnell-Shifflett Photographer: Shandi Darnell-Shifflett Chair, Graphic Design: Jason Fox Paper: Printed on CLASSIC CREST® Paper, learn more at neenahpaper.com

School: Savannah College of Art and Design (SCAD), Newport News VA Title: Organic Hound Packaging Art Director: Trudy Abadie-Mendia Designer: Shandi Darnell-Shifflett Illustrator: Shandi Darnell-Shifflett Photographer: Shandi Darnell-Shifflett Chair, Graphic Design: Jason Fox Paper: Printed on CLASSIC CREST® Paper, learn more at neenahpaper.com

School: Shillington School, New York NY Title: FOCA Olive Oil Packaging Designer: Seda Gumustas Illustrator: Seda Gumustas Head of Teaching (US + UK): Peter Ogden Photographer: Tim Hucklesby

School: St. Thomas Aquinas College, Sparkill NY Title: WASH: Men’s All Natural Reclaimed Bottle Hygiene Kit Designers: Joseph Chegwidden, Michael Madden Assistant Professor of Visual Communications: Matthew Finn

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AMERICAN PACKAGE DESIGN AWARDS | STUDENT DESIGN

School: The Art Institute of Fort Lauderdale, Pompano FL Title: Winn Dixie Brand Design Scrubber Designer: Elsa V. Tirado Illustrator: Elsa V. Tirado Photographer: Elsa V. Tirado Professor: Linda Weeks Paper: Printed on ESSE® Digital Cover, learn more at neenahpaper.com

School: Wittenberg University, Springfield OH Title: ReVIVE Soaps Designer: Hannah Fournier

School: Woodbury University, Burbank CA Title: L’heritage Heirloom Seed Packaging Designer: Haley Clark Illustrator: Haley Clark Package Design Instructor: Dan Hoy

School: Woodbury University, Burbank CA Title: Saga Chocolates Designer: Kimberly Mena Illustrator: Kimberly Mena Package Design Instructor: Dan Hoy

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AMERICAN PACKAGE DESIGN AWARDS | STUDENT DESIGN

School: Woodbury University, Burbank CA Title: Stacks Sophisticated Sâ&#x20AC;&#x2122;mores Designer: Martin Sanchez Illustrator: Martin Sanchez Package Design Instructor: Dan Hoy

School: Woodbury University, Burbank CA Title: Blind Pig Whiskey Designer: Courtney Wolf Illustrator: Courtney Wolf Package Design Instructor: Dan Hoy

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March Pub Letter Focus_feb news play 3/30/15 11:40 AM Page 166

WHY DESIGNERS CHOOSE PRINT, REASON #11 BY GERRY BONETTO

As the President & and CEO of Thoro Packaging, Jan Steiner has worked with a lot of designers. She understands that designers want to use their creativity to help their customers sell their products … and that for many products, packaging is an obvious way to do that. “With the new embellishments, die cuts, coatings and more,” states Jan, “there is a huge realm of possibility possibilities

In fact, the packaging was so successful that it actually

out there right now that enables print and the printing

became part of the product’s trademark. “Obviously the

process to take a package from ‘just a box’ to ‘wow!’”

product itself was good, too,” adds Jan. “But print and packaging can take a great product and make it look that

“For example,” Jan explains, “we collaborated very closely

much greater.”

with a designer who was working with a client in the cosmetic industry. Like most companies, they wanted their packaging

Of course, as research has proven, packaging is not the

to be unique.”

only area in which print gets noticed. For example, a study by the Direct Marketing Association found that 78 percent

“When they first started out they were quite small and had

of consumers notice direct mail and react to it immediately1,

been putting their products in paint cans. But now they

while another study found that 59 percent of readers took

realized that they were outgrowing that packaging and

action or plan to take action as a result of exposure to specific

needed something much more functional.”

print magazine ads.2 Newspaper ads get noticed, too. In a recent Nielsen study about advertising efficacy, print

“Working with their designer and using a variety of printing options we were able to create some truly beautiful packaging. This attention-getting packaging, in turn, got the product noticed by all the right people. It helped them get the product into Sephora, Nordstrom and other high-end retailers. And it helped sell the product through to the consumer.”

newspapers came out on top.3 It’s no wonder designers choose print. Print gets noticed … and all that attention drives results! NOTES 1. UK Direct Marketing Association, “From Letterbox to Inbox 2013.” 2. The Association of Magazine Media, “2013/2014 MPA Magazine Media Factbook.” 3. Neilsen, 2013 National Cross-Media Engagement Study

GERRY BONETTO is VP Government Affairs for Printing Industries Association, Inc. of Southern California (PIASC) and a Choose Print content provider. PIASC is the trade association for the graphic arts community in Southern California. Founded in 1935 and incorporated in 1944, today, PIASC is the largest graphic arts trade association in the nation. Choose Print is an educational campaign designed to promote the effectiveness of print and to reinforce the fact that print on paper is a recyclable and renewable and thus a sustainable environmental choice. Choose Print is sponsored by PIASC. Contact: ChoosePrint.org

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March Pub Letter Focus_feb news play 3/30/15 11:49 AM Page 168

500px Prime TOP-NOTCH PHOTOGRAPHY FOR TOP-NOTCH CREATIVES The 500px Story

The elevator pitch goes something like this: “500px is the premier photo community for discovering, sharing, buying, and selling inspiring photography, powered by a world-class community of photographers from around the globe.” And that actually sums it up pretty well. Created by co-founders Evgeny Tchebotarev and Oleg Gutsol, 500px was born because there wasn’t a service out there that combined the high-quality photography and vibrant community that the co-founders were hungry for … so they made their own. Since its Web 2.0 release in 2009, the service has grown to include over 5 million photographers and 50 million photos. It’s safe to say Tchebotarev and Gustol’s creation took on a life of its own.

Creating 500px Prime As the community grew beyond the founders’ wildest expectations, so did the vision behind the company. In 2013, the team at 500px began to dream a new dream: they envisioned a licensing marketplace exclusively for 500px users, where this world-class community of photographers could license their top-notch imagery to discerning buyers around the world, and get paid fairly for it. The idea spread through 500px HQ like wildfire, and by March of 2014, 500px Prime was ready to unveil to the world.

It was unlike any other licensing marketplace out there; there’s nothing “stock” about it. Where major agencies might offer photographers a 20 or 30 percent cut, Prime listened to the community’s feedback and offered 70 percent instead. Where other agencies are chock full of cheesy stock imagery, Prime was overflowing with real life photos taken by talented photographers from the world-class 500px community. They had created something awesome. Now it was time to water it, point it towards the sun, and watch it grow.

Pictured Left: The Strength Within. Photographer: Lilia Alvarado https://prime.500px.com/photos/100612347/the-strength-within-by-lilia-alvarado Pictured Above (Top to Bottom): It’s Always Coffee Time. Photographer: Dina Belenko https://prime.500px.com/photos/99119151/it’s-always-coffee-time-by-dina-belenko Boxing Bear. Photographer: Olav Thokle https://prime.500px.com/photos/53450310/boxing-bear-by-olav-thokle Pictured Right (Top to Bottom): Life is Tiring. Photographer: David Bouchat https://prime.500px.com/photos/9284103/life-is-tiring-by-david-bouchat Long Love (83 Years). Photographer: Sarawut Intarob https://prime.500px.com/photos/62222197/long-love-(83-year)-by-sarawut-intarob

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March Pub Letter Focus_feb news play 3/30/15 11:50 AM Page 169

The scope is bigger and the players more impressive, but the vision is the same as it was on day one: this is a premium marketplace. Top-notch photography for top-notch creatives that refuse to “make it work” with crappy stock photos or free libraries. Prime deals in unique, beautiful, and authentic imagery that’s backed up by statistics provided by the 500px community. Buyers no longer have to guess if a photograph will be popular with their target market, a community of over 5 million discerning users has already weighed in. And because you’re dealing with a small, dedicated team instead of a massive, faceless company, the folks at Prime are always available to help you find the

500px Prime Today

perfect image.

In the year since 500px Prime was unveiled, the marketplace has

The 500px Prime elevator pitch, then, is pretty similar to the

grown to include over 120,000 contributing photographers who

500px version. 500px Prime is “the premier licensing market-

have submitted over a million images. Those images are, in

place for discovering, buying, and selling inspiring photography,

turn, already being licensed by some of the world’s largest pub-

powered by the world-class 500px community.”

lishers, advertising agencies, and technology companies.

G D U SA 169


March Pub Letter Focus_feb news play 3/30/15 11:51 AM Page 170

HOW TO PACKAGE YOURSELF: 5 TIPS FOR MEMORABLE PERSONAL BRANDING BY DIANE DOMEYER

can create a personal website with hosts like Squarespace or

Marketing is not just for ad agencies and corporations. How effectively are you promoting yourself and your work? Just like businesses benefit from branding, so too can individuals.

4. YOU ARE WHAT YOU TWEET.

A consistent and compelling brand attracts clients; impresses

Search for yourself on Google, Bing or Yahoo. What you see is

supervisors and hiring managers; and leads to more assignments,

what prospective clients and employers will see, too. In addition

responsibilities and job offers. But you have to pull everything

to your online portfolio, your social media presence is a big part

together and package it well. Here are some tips for improving

of your personal branding. So establish a strong online persona

your personal branding:

and tend it carefully.

1. BUILD ON YOUR STRENGTHS.

Twitter, Facebook and Instagram are all popular and important

Wix. Whichever approach you choose, include only your best and most recent projects.

personal branding tools. But you should spend time updating What’s special about your work? What differentiates you from other professionals vying for a particular project or job? Does your portfolio showcase current trends and technologies? Can you articulate your contributions to a client’s or company’s bottom line? Does your personal style say something about you and your passions? Be sure to put your best work forward but also take time to articulate its meaning and value in specific terms. Keep

your LinkedIn profile, too. This social network is a top source for finding out who’s who, and it can also net you valuable recommendations and endorsements. Your personal branding may also require some digital spring cleaning. Aim for a consistent look and feel across platforms. And be sure to delete anything that could come back to haunt you, such as embarrassing photos or Twitter rants.

this list of strengths in mind as you formulate your brand. Then ask a trusted fellow designer for input and feedback — you may pick up ideas that you’ve overlooked.

5. GET OUT THERE. To acquaint peers, clients and potential employers with your

2. NEW YEAR, NEW YOU.

improved personal branding, promote your online profiles on your business card, resume and email signature. Include a link

Are you as polished as your resume and portfolio? Your appearance doesn’t have to be Photoshop perfect, but how you present yourself during proposal pitches and interviews should fit the image you want to project. If your presentation falls a little flat, become your own next design project. For example, if you want

to your digital portfolio or personal website, Twitter handle and LinkedIn page. Then expand your networking. You can meet with other designers, volunteer to work or speak at industry events, and be a guest blogger on your favorite design site. Building relationships with fellow creatives could lead to more work.

to appeal to a high-end clientele, set aside your hoodies and jeans and invest in more fashionable apparel. Accessories count, too. Update that worn canvas binder with a portfolio case that complements your new look. Then you’ll be better prepared and presentable for your next meeting or interview.

Be sure you bring all these elements together into a cohesive package. Your personal branding should clearly declare who you are and what you do best. Then it can sell your creativity more effectively to the right prospects.

3. SHINE ONLINE. You work in a visual medium, so make sure you have an impressive digital portfolio. Physical portfolios aren’t going away any time soon, but they’re no longer the first thing most prospective clients and employers look at. So put your best work online, and make it easy and convenient to view everything in one place. Many sites host digital portfolios for free or a monthly subscription, such as Behance, Carbonmade and Coroflot. You also

170 G D U SA

DIANE DOMEYER is Executive Director of The Creative Group, a specialized staffing service placing interactive, design, marketing, advertising and public relations professionals with a variety of firms. For more information, visit creativegroup.com. See also: http://blog.creativegroup.com/managingcreative-people-and-projects


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March Reader Page_feb news play 3/30/15 11:48 AM Page 172

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Profile for Graphic Design USA

GDUSA March/April 2015  

American Package Design Awards Top Design Schools Top Stock Websites

GDUSA March/April 2015  

American Package Design Awards Top Design Schools Top Stock Websites

Profile for gdusa