GDUSA - Graphic Design USA - April 2022

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APRI L 2022

GD USA

GD USA GRAPHIC DESIGN USA

AMERICAN PACKAGE DESIGN AWARDS APRIL 2022

SPONSORED

BY NEENAH OGILVY COMPOSES NY PHIL LOGO PARSONS’ CORE CREATIVE AT 50 ELMWOOD TACKLES A TABOO

www.gdusa.com

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LETTER FROM THE PUBLISHER | SWEET DREAMS

I have a recurring dream. I am hosting a nationally televised ceremony handing out our 2022 Package Design Awards to couture-wearing winners.

I make an innocuous joke — perhaps about the advantages of lithography over flexography or paperboard over plastic — and someone in the audience storms up and slaps me in the face. I suspect it is a thin-skinned lithographer but I can’t be sure as it all fades to black.

That I experience this particular dream repeatedly tells me two things. First, I am getting old as my nighttime reveries rarely used to involve print processes, unless there is some symbolism here that I am missing. Second, and more to the point, I believe deeply that our 2022 winners deserve the big spotlight for the exceptional artists, strategists and innovators that they are.

Indeed, they have earned our respect.

Our 59th anniversary package awards program is among the largest — and is certainly GORDON KAYE IS THE PUBLISHER OF GDUSA Comments, suggestions and letters can be sent to gkaye @ gdusa.com.

the most selective — we have organized. The outstanding work showcased here — 325+ pieces — celebrates beauty and style, of course, but even more important, the power of effective and inspired design to forge an emotional link with the buyer at the moment of truth.

This is all the more significant as it comes against the backdrop of an anticipated boom in the packaging industry — some experts estimate compound annual growth of up to 9% per year through the end of the decade — a forecast that far exceeds most other forms of communication.

Growth is good news. Even better news is that, to a considerable extent, this is a graphic design story.

Makers, marketers and sellers are challenged as never before to make a connection and sell their products. Think distraction, fragmentation, information overload, media clutter, global competition, economic dislocation, and retail disruption. Designers are uniquely equipped to create aesthetic and strategic packaging solutions that can be — and increasingly are — the difference makers in communicating the message, differentiating the product, advancing the brand, making the sale. Effective design is at the heart of the solution.

Moreover, designers are also prepared to benefit from — and even shape — several related trends generating additional tailwinds for the industry: the growing interest in customization and personalization; the increased emphasis on sustainability and sustainable materials; the demand for transparency in packaging and labeling; the challenge of creating impact online as well as on-shelf; the rise of private label branding; and the integration of advanced technologies that enhance information, assure authenticity and promote efficiency. All in your wheelhouse.

I hope you enjoy our showcase today. And dream peacefully tonight of sweet package design opportunities.

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CONTENTS | APRIL 2022

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FRESH Elmwood tackles a taboo for Preparation H; the Economist Group experiences radical simplification; Zoetis disrupts animal health segment with Long Live The Horse campaign; Ogilvy orchestrates a new logo for the New York Philharmonic; San Diego museum exhibits identity that is fluid and flexible; Planet Propaganda freshens up the modern food support landscape; Shutterstock’s creative team honors the Oscar nominees; Parsons’ Core Creative celebrates 50 years of inhouse innovation; and more. Also, visit gdusa.com for daily news, people, projects, ideas and events.

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HIGHEST HONORS Last edition, we featured our annual Students to Watch selections. This time we offer GDUSA’s favorite schools and programs, 50 programs that excel in teaching the hard and soft skills necessary for success, in nurturing talent and expanding minds, and in preparing the next generation of creative professionals to build a dream career in the real world. Included in the list are traditional centers of excellence like RISD, SCAD, MICA, Pratt, ArtCenter, and Academy of Art University, as well as a carefully curated selection of wonderful public and private university departments, and a few select online-first programs.

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PACKAGE DESIGN AWARDS Our 2022 showcases stands among the largest ever. More than 325 winning projects and campaigns from talented design firms, agencies, inhouse departments and institutions, scaled from nearly ten times the entries. Why is package design so vital?

Makers, marketers and sellers are challenged as never before to convey the message, tell the story, advance the brand, make the sale. We celebrate beauty, of course, but more importantly, the power of design to forge an emotional link with the buyer at the moment of truth. All against the backdrop of a packaging industry whose growth is expected to accelerate through the decade.

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COMMENT Paul Flaharty of Robert Half on key trends driving creative and marketing recruitment strategies, and how job seekers can use them to propel their career to new heights; and Richard Shear continues his four-part series on a new way to

GDUSA - Graphic Design USA Volume 59 / Number 2 March/April 2022 Kaye Publishing Corporation (ISSN0274-7499/USPS227020). Published 6 times a year with combined issues in January/February, March/April, May/June, July/August, September/October, November/December. Executive, editorial and advertising offices at 89 Fifth Avenue, Suite 901, New York NY 10003. Phone: 212.696.4380, Fax: 212.696.4564, www.gdusa.com.

SUBSCRIPTION: Domestic, $72 one year. International, $140 one year.

Periodicals postage paid at New York NY and additional mailing office.

POSTMASTER: Send address changes to GDUSA - Graphic Design USA, PO Box 3072, Langhorne PA 19047. Permit #224.

evaluate branding and packaging.

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AD INDEX To learn more about the meaningful messages and offers in this edition, please view the advertisements and connect with these important suppliers and services.

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THANKS TO NEENAH For more than 100 years, Neenah has delivered the solutions and services to bring your brand vision to life and transform ideas into results through innovative, sustainable, premium paper-based substrates. The Neenah signature portfolio includes market-leading brands such as CLASSIC®, ENVIRONMENT®, NEENAH® Folding Board, ESTATE® Label, NEENAH IMAGEMAX® Paper Card, and new NEENAH IMAGEMAX® Signage.

GD USA GRAPHIC DESIGN USA

Gordon Kaye PUBLISHER

Neenah is proud to devote significant efforts to increase sustainable premium paper Ilana Greenberg

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CREATIVE DIRECTOR

and focusing on our products’ recyclability. Wherever your ideas lead, Neenah helps bring them to life.

Sasha Kaye-Walsh EDITOR/WEBSITE + SOCIAL MEDIA

Visit neenahpaper.com for inspiration, information and to order samples.

Gordon Kaye

Our 2022 American Package Design Awards™ showcase, sponsored by Neenah for the 15th consecutive year, starts at Page 40.

EDITOR/PRINT Althea Edwards READER SERVICES Angelo Abbondante

ABOUT THE COVER

ACCOUNTS MANAGER

This limited edition poster designed by

Jennifer Hoff

Rule29 and printed by O’Neil Printing is

Scott Sczcypiorski

being sold on the website ukraine.mattersto.us with 100% of the proceeds going to UNICEF, World Central Kitchen and the International

INTERNET SERVICES Maliya Malik DESIGN/SOCIAL MEDIA INTERN

Rescue Committee. More on the Stand With Ukraine project and Rule29’s GIVE initiative

Jay Lewis

can be found on our gdusa.com website.

Jeffrey Rosenberg PHOTOGRAPHY Ron Andriani ADVERTISING SALES + INTEGRATED MARKETING + BUSINESS DEVELOPMENT 201.669.9884 212.696.4380 randriani@ gdusa.com Milton L. Kaye 1921-2016

COVER PAPER CREDIT: The cover of this special edition of GDUSA is printed on FSC-certified Kallima Coated

FOUNDER

Cover C2S, part of the Kallima Paper family of FSC-certified coated cover paperboard, manufactured by the Tembec Paper Group. A leading advocate of sustainability, Kallima has a distinct low-density high-bulk construction resulting in less trees used and signficant cost savings to the customer. Contact: http://kallimapaper.com and 1.800.411.7011

COPYRIGHT 2022 BY KAYE PUBLISHING CORPORATION

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FRESH | ELMWOOD TACKLES TABOO

WARREN NJ Hemorrhoid treatment brand Preparation H has

unveiled a new brand expression developed by global design consultancy Elmwood. The initiative uses humor to challenge the stigma and embarrassment associated with “butt health.” From the start, the tension facing Preparation H was clear. Most people will experience hemorrhoids at some point, but there’s shame attached to talking about it openly. Elmwood saw an opportunity to tackle the taboo head-on by leveraging humor to create a more relatable brand expression. A series of amusing and shareable illustrations, animations, and images form the basis for the client’s brand communications. And copy is packed with colloquialisms rather than cold medical language and uses captions such as “Your butt is behind you no matter what.” The sense of playfulness is also encapsulated with a quirky, retro typeface. The new look and feel was introduced on social media channels and a microsite built by ad agency Grey Group. Says Elmwood Creative Director Krista Oraa: “Preparation H has a unique place in the market. We knew there was an opportunity to enhance this by creating a brand expression that is built on humor to challenge the stigma associated with this area of health.” www.elmwood.com

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FRESH | ZOETIS CAMPAIGN RIDES ON EMOTION

MINNEAPOLIS MN. Zoetis, a leading animal health company,

wants to remind horse owners and veterinarians that the company understands the deep love that humans feel toward horses. Colle McVoy and 10 Thousand Design made this emotional connection the focal point of a creative campaign platform and brand evolution that shifts the client’s marketing strategy away from the rational, scientific and product-led approach common in the industry. The centerpiece of the campaign — “Long Live the Horse” — is a video showing the bond and mutual respect between various caretakers and their horses and leaves the viewer wondering “Who’s caring for who?” Additional graphic elements include a comprehensive brand design system, a refreshed veterinarianfacing website, a new horse owner website, a national media campaign, retail collateral, and social media, tradeshow and environmental graphics. The production company is Rakish, the music company is SOUTH, and photography is by Andy Anderson. www.collemcvoy.com

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FRESH | POSTERS CELEBRATE OSCARS AND POP ART

NEW YORK NY/HOLLYWOOD CA

As is an annual tradition, Shutter-

stock’s creative team has released 10 bespoke pop art movie posters to honor the Best Picture nominees in the 94th slapcademy awards. Turning to world famous pop artists for artistic inspiration, the Oscar Pop! series sees the designers draw upon the platform’s collection of photos, vectors, patterns, and textures to capture the spirit of the nominated features, while showcasing the possibilities of these creative assets. Says Creative Director Flo Lau: “The Oscars are an iconic moment in the content creation world, and as a result, they have become an equally important moment in our content calendar at Shutterstock. Not only is our Editorial team heavily involved in capturing the most memorable red-carpet moments and sharing them with the world, but our design team uses the occasion to demonstrate creative flair and innovation through our annual Oscar Pop! series.” This year’s nominated films and artists who influenced the designers include: “Belfast” inspired by Takashi Murakami (Nicole Dai), “CODA” by Christine Sun Kim (Will Banchero), “Don’t Look Up” by Beeple (HARTMAN), Drive My Car” by Andy Warhol (Thanh Nguyen), “Dune” by Moebius (Ron Domingue), “King Richard” by Rosalyn Drexler (Abi Gaudreau), “Licorice Pizza”

by Richard Hamilton (Veronica Elaine), “Nightmare Alley” by Jean-Michel Basquiat (Hannah Golding), “The Power of the Dog” by Roy Lichtenstein (Natalie Wilson), and “West Side Story” by Karoly Grosz (Jac Castillo). www.shutterstock.com/blog/2022-oscar-pop-movie-posters

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FRESH | OGILVY ORCHESTRATES THE RARE SQUARE IDENTITY

NEW YORK NY To create a renewed relationship between the city and its Orchestra, Ogilvy is helping kick off a new

chapter in the New York Philharmonic’s history with a new visual identity. The identity launches as the NY Phil prepares to return to the newly reimagined David Geffen Hall this Fall for its 2022/23 season. The new home will allow people to see, hear, and experience the Philharmonic from every possible angle by inviting the audience to surround the orchestra. A new logo reflects this while aiming to keep New York at its heart: the NY Phil is located within Lincoln Center, the iconic three block campus square that, in turn, sits within the broader grid that is New York City. Marcos Kotlhar, Chief Creative Officer at Ogilvy New York says: “New York surrounds the Philharmonic, just like the audience surrounds the orchestra. We embraced these realities and made them the heart of the new visual identity. The logo highlights the rare square that the NY Phil calls home and reflects the experience audiences will have in the new hall. We also used the new logo throughout the system to place their renowned musicians and concerts at the center of the brand.” Ogilvy has a long history with the Philharmonic. As a member of the New York creative community, legendary ad man and agency founder David Ogilvy dedicated his talents to supporting the arts, including serving on the Philharmonic’s Board of Directors during the 1950s and 60s. www.ogilvy.com

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FRESH | RADICAL SIMPLIFICATION FOR ECONOMIST GROUP

LONDON UK Wolff Olins has created a rebrand for the Economist

Group that seeks to build on the editorial integrity of The Economist magazine while differentiating the organization’s non-journalistic offerings. Beyond journalism, The Economist Group spans executive education, data, research and forecasting, events, custom content and more. Despite operating separately from the journalism, the client feared that rapid growth of these ancillary services could dilute The Economist’s reputation for editorial independence. Thus the challenge: bring clarity to the Group’s offerings, retain the link to the flagship magazine, and protect the independence of the iconic journalism brand. The solution: simplify the portfolio down from dozens of products to four core brands: Economist Impact, Economist Intelligence, Economist Education and, of course, The Economist.

States Wolff Olins: “We identified the editorial approach of The Economist as the heart of their brand equity across the Group. So we needed to create brand architecture that allowed other parts of The Economist Group to communicate the same excellence and to apply it to their respective industries and audiences. This was an exercise in radical simplification, bringing the Group’s portfolio of over fifty brands down to just four . . . united under a shared mission and brand narrative, all tied together nicely with the recognizable ‘red thread’ design theme. And by defining a Group-wide set of experience principles, we equipped each new brand to translate The Economist’s editorial approach into its own language.” www.wolffolins.com

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FRESH | FOODBANK BRANDING REFLECTS FRESH MISSION

MADISON WI Second Harvest Foodbank of Southern Wisconsin

has a new logo, branding and tagline thanks to Planet Propaganda.

In a segment that has seen minimal evolution in operations and identities, the design agency developed a look that underscores the client’s commitment to fresh, nutritious foods as well as to making ambitious investments in the infrastructure needed to distribute it. The logo is inspired by a visual language around the story of nutrition, growth, and approachability — made up of a bold custom type that uses the “O” to represent a sun and the “V” to represent foliage – then stacked upon each other to form the visual of a flower. A vibrant color palette helps bring the illustrations to life across signage, delivery trucks, apparel, takeaway bags, and printed materials. The identity and “Nourish First” tagline combine, says the agency, “to convey the importance of access to truly nutritious food, to communicate stature and leadership, feel approachable to the community, and convey optimism.” planetpropaganda.com

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FRESH | MUSEUM IDENTITY EXHIBITS FLUIDITY AND FLEXIBILITY

SAN DIEGO CA The Museum of Contemporary Art San Diego (MCASD)

has introduced a branding campaign by Happening Studio of Tokyo and Los Angeles CA. The launch coincides with the reopening of its La Jolla flagship location this spring, which has undergone a $105 million renovation and expansion by Selldorf Architects, and is the first time the Museum’s logo has been redesigned in 15 years.

Happening Studio partners Karen and Masato Nakada explain: “We proposed an identity system that can morph and adapt to its given space, medium, and environment. Instead of thinking about one color and one typeface to own as an institution, we proposed colorways as sets and superfamily fonts (serif, sans, extended, condensed), allowing the museum to have a diverse range of ‘voices’ for various events and exhibitions but still be cohesive and institutional. The new system utilizes fluidity and flexibility. The identity can shift its brand voice from brand-forward to content-forward. It can be a quiet, invisible container showcasing exhibition content or it can have a louder institutional brand voice to address public messages, important updates, and awareness with consistency.” One key feature of the logo is the ability to occupy and activate its entire space; the letters M, C, A can increase or decrease their letter spacing and the identity is responsive and customizable to unique scales and applications for both print, digital and 3D spaces. The fluidity of the “in-between” spaces is an homage to the Selldorf expansion, drawing a relationship between architectural space and people. thehappening.us

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FRESH | BASKIN-ROBBINS URGES ‘SEIZE THE YAY’

DAYTON OH/LOS ANGELES CA Baskin-Robbins highlights the happiness ice cream can bring with a refresh of its logo,

packaging, employee uniforms and tagline encouraging customers to “Seize the Yay” — that is, appreciate every moment, no matter how big or small. The new visual identity system and logo were designed by experience agency ChangeUp, based in Dayton and Los Angeles. Leaning into the client’s past use of circus-like imagery, the identity system is meant to be fun and bold and retains the familiar “31” (a flavor each day of the month) built right into the monogram itself.

Every touchpoint received a makeover with a new color palette for cohesion and a playful brand expression. The platform, strategy, and supporting 360 campaign work was developed by longtime creative partner 22squared of Atlanta and Tampa. The initiative includes limited edition merch and the addition of three new flavors. Says Jerid Grandinetti, Vice President of Marketing and Culinary at Baskin-Robbins: “Small moments that spark joy often get taken for granted. We're encouraging people to pause and celebrate any moment that brings happiness.” changeupinc.com + www.22squared.com

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PARSONS’ CORE CREATIVE AGENCY: INNOVATORS ACROSS THE AGES

In-House Agency Celebrates 50th Anniversary Close your eyes for a minute; imagine doing your job 50 years ago. Things were a lot different; there were no cell phones, no laptops, no keyboard shortcuts. A lot more hands-on, too, with a pica ruler, pencil, and your trusty X-Acto never far from reach. To merely survive in our fickle industry is impressive; but to thrive in it for 50 years you must be doing something right. And that’s just what Parsons’ Core Creative team has done.

Monumentally, 2022 marks the 30-member in-house agency’s 50th anniversary. Join us as we reflect on their first half-century and the many ways they are sprinting headfirst into the future.

So, what exactly keeps an in-house team at the forefront through so many changes, both within their company and the industry overall? The Chicago-based agency’s Creative Director, Kathy Sara, says, “one of our keys to success is pretty simple: it’s what we call our Diversity of Thought Model. While we have a team full of career creatives who went to art schools and academies, we also seek out creatives with an array of backgrounds. We have a former economist, county courthouse intern, classically trained musicians, car detailers, licensed European architect, college educators — the list of our team’s past professions and passions goes on. This broad range of experiences and points of view unquestionably drives more creative solutions.”

And Kathy herself is no exception, having a history of professional floral design and statuary restoration.

Diversity of Thought continues to enable Core Creative to meet new challenges from different perspectives. Their varied backgrounds weave together, overlapping in unexpected ways and becoming a strong foundation for innovative thinking.

With Parsons being a global tech firm, it may be surprising to hear that Core Creative has held on to their old-school roots. They continue to physically construct scale models and produce handcrafted print solutions in-house. From analog to digital, they continue to build on their interests to push the boundaries of their capabilities. Over these past five decades, this quest for growth has expanded their key disciplines into graphic design, 3D visualization, video/photography, creative writing/copywriting, illustration, interactive, and creative/print production. Not only are they evolving, but with last year’s GDUSA competition results in hand — more on that in a minute — it’s safe to say they’re excelling in every service they provide.

One of their all-time favorite examples of innovation in action is a 2019 tradeshow booth for CoMotion LA. The Core Creative team imagined, designed, and produced an 80s arcade-themed experience. This is a literal case study in collaboration, setting the stage for the next phase of their team’s evolution.

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The branding package included a responsive logo design, color palettes, brand guidelines, and a host of templates. These items together needed to help convey the program’s mission of increased reliability and safety along a busy roadway. The FlexRoad branding has been used to develop print and digital marketing materials, a website, and videos that help establish public outreach, while building trust within the community.

At GDUSA, we believe that in-house design teams are uniquely positioned to express and protect the essence of the brand, product, and mission. It is important for executive leadership to recognize and appreciate this invaluable perspective. Core Creative is a great example of this philosophy in practice. They This project was their first to leverage all seven of the team’s disciplines in a single deliverable. Creatives of all stripes came together with a common goal of highlighting two of Parsons’ smart city technologies in an engaging and memorable way. This included two games developed fully from scratch in Unity — one a touchscreen-enabled evade-the-hacker game, the other a full-scale arcade driving game, complete with working steering wheel and pedals. Their Creative Production team engineered and fabricated the cabinet from the ground up. It had to be strong enough to hold the electronics and durable enough to handle multiple cross-country trips. That sturdiness needed to be balanced with the ability to ship using conventional overnight carriers, which limited size and weight. The clever solution was a one-of-a-kind cabinet with components engineered into modular sections that were just under FedEx’s maximum package size. In fact, the largest piece had only 2 total inches to spare.

work closely with clients and stakeholders at all levels to marry art and copy into compelling stories. They are developing awardwinning Parsons-branded content, as well as stand-out creative solutions for external clients. They’ve developed branding for products, joint ventures, public agencies, and commercial clients — they deeply understand the heart of the brands they are building, as well as the brand they champion every day. This thorough understanding allows Core Creative to seamlessly collaborate with their peers at Parsons, producing engaging and persuasive branded proposals that help Parsons win more work. And that’s not all Core Creative is winning.

So, about those GDUSA Awards. In 2021 we recognized Core Creative as being in the top three nationally for our GDUSA American Inhouse Design Awards. They followed that up with a Top-Five finish in the GDUSA American Graphic Design Awards; going head-to-head with full-service agencies. And this is no

The rising demand for scalable, individualized problem solving is how Core Creative’s flagship process — Creative Labs — was born. This facilitated ideation methodology provides a safe space for generating both fantastical and fantastic ideas. It not only solves problems, it produces some of Core Creative’s best concepts — concepts like the recent branding of FlexRoad, a state highway traffic management project.

fluke, as they continue to submit high quality work year after year.

The FlexRoad brand was developed from square one for the Indiana Department of Transportation (INDOT). The goal was to craft a responsive identity system consisting of a program and project naming structure, a versatile tagline, and a visual branding package.

What do the next 50 years hold?

The naming process spanned three progressive Creative Labs, each giving Core Creative a better understanding of the INDOT team’s expectations, the needs of the program, and helped to navigate copyright/ IP considerations. These early sessions paid dividends when the focus moved to developing a tagline.

Ideas came easily and naturally from the progress of the previous creative conversations. Ultimately the team decided on the pairing of FlexRoad: Less Stop, More Go.

Holographic storage, telepathic communication, that Mars colony we’re always talking about? We’ll see. But if history repeats itself, as it tends to do, chances are high that Core Creative will continue to be among those leading the charge.

G D U SA 27

April 2022 Schools Impo.qxp_feb news play 4/11/22 9:47 AM Page 28

| 2022 |

HIGHEST HONORS TOP GRAPHIC DESIGN SCHOOLS

In the January/February 2022 print magazine, which kicked off our 59th year of publishing, GDUSA released our annual Students To Watch roundup. Now we’ve compiled a list of 50 of our favorite institutions that prepare students to work in professional graphic design, based on a mix of objective and subjective factors, including our own decades long relationships with designers, students, recruiters, educators. The list is alphabetical. The reach is national. The theme is practical. Education is more important than ever as the lines between the studio and the classroom, the office and the academy, the university and society, especially in 2022, are more synergistic than ever.

28 G D U S A

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April 2022 Schools Impo.qxp_feb news play 4/11/22 9:47 AM Page 30

HIGHEST HONORS | 2022 TOP DESIGN SCHOOLS ACADEMY OF ART UNIVERSITY

directors. The program hosts exhibitions, design symposiums,

SCHOOL OF GRAPHIC DESIGN

and guest lectures by industry leaders, and the internship program

San Francisco CA

provides real-world experience and opportunities to network. Students build a strong portfolio of work as a result of their overall

Academy of Art University is America’s largest private accredited

experience and education. cadc.auburn.edu/graphicdesign

art and design university. Founded in 1929, the Academy offers a unique hands-on learning environment in courses taught by

BALL STATE UNIVERSITY SCHOOL OF ART

professionals who actually make their living doing what they

Muncie IN

teach. Located at the intersection of art and commerce, the Graphic Design program integrates practice, theory, and inquiry

Founded in 1918, Ball State University is a research-intensive,

while refining and encouraging innovation, critical thinking, visual

residential university with about 22,000 undergraduate and

literacy, and conceptual problem solving. Students learn to influ-

graduate students. The art-making facilities in the School of Art

ence marketing strategies, raise awareness of critical issues, and

at Ball State are competitive with the best in the country, and our

facilitate cultural change. Academy of Art University offers a

faculty and staff are active nationally and internationally as artists,

BFA and MFA in Graphic Design as well as an AA degree and

creators, scholars, and designers. Our Visual Communication

Certificate program. www.academyart.edu

BFA students receive a rigorous interdisciplinary education focused on cultural awareness and real-world work expectations. They

ARTCENTER COLLEGE OF DESIGN

develop problem-solving abilities, technical skills, and digital com-

Pasadena CA

petencies across several disciplines. The students enjoy superior facilities outfitted with industry-standard computers,software

ArtCenter’s visionary approach to art and design education is

programs, and equipment. Students work closely with professors

based on the College’s conservatory-like approach to teaching

and peers in multiple areas to build a solid foundation in design

and learning; a desire for rich, intercultural and transdisciplinary

concepts and professional practices while blending traditional

dialogue; and a mandate to provide students innovative learning

and emerging media. The Visual Communication program also

and making spaces. An international leader in art and design

provides an opportunity to enroll in an award-winning student-

education, ArtCenter offers undergraduate and graduate degrees

run design studio and to collaborate on local, regional, national,

in a wide variety of industrial design disciplines, as well as visual

and international design projects. bsu.edu/art

and applied arts. In addition to its top-ranked academic programs, the College also serves members of the Greater Los Angeles region

CALIFORNIA COLLEGE OF THE ARTS (CCA)

through a series of year-round educational programs for all ages and

San Francisco CA

levels of experience. Renowned for both its ties to the industry and social impact initiatives, ArtCenter is the first design school

Founded in 1907, CCA educates students to shape culture and

to receive the United Nations’ Non-Governmental Organization

society through the practice and critical study of art, architecture,

(NGO) status. Throughout the College’s long and storied history, its

design, and writing. Benefitting from its San Francisco Bay Area

alumni have had a profound impact on popular culture, the way

location, the college prepares students for lifelong creative work

we live and important issues in our society. www.artcenter.edu

by cultivating innovation, community engagement, and social and environmental responsibility. A top-ten most diverse college in

AUBURN UNIVERSITY

the US, CCA attracts promising students from across the nation

SCHOOL OF INDUSTRIAL + GRAPHIC DESIGN

and around the world. Graphic design at CCA is dedicated to

Auburn AL

conceptual exploration and practical problem solving. We teach students to become leaders in the field by emphasizing craft,

The Graphic Design Program at Auburn University prepares

creativity, and collaboration, and we encourage them to engage

students to practice visual communication in a competitive

with pressing social issues and examine how their work shows up

global environment. Auburn’s nationally regarded BFA is NASAD

in the world. www.cca.edu

accredited and concentrates on interactive media and mobile design, user experience design, strategic branding, typography,

CARNEGIE MELLON UNIVERSITY SCHOOL OF DESIGN

publication design, packaging, illustration and image-making,

Pittsburgh PA

and fine arts. Students receive hands-on design instruction in a professional studio environment with a strong sense of commu-

Our program honors strong graphic design history, but constantly

nity among students and faculty. Courses emphasize a systemic

incorporates new innovative technologies, platforms, and methods,

approach to design by incorporating cross-disciplinary collabo-

ultimately pushing the discipline of communication design into

rations and train students to become versatile designers and art

new territories. Today, we face many challenges resulting from

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April 2022 Schools Impo.qxp_feb news play 4/11/22 9:47 AM Page 31

communication breakdowns and misinformation. Through diverse

THE COOPER UNION SCHOOL OF ART

perspectives, we use new narrative frames, storytelling, and future-

New York NY

casting to prepare students as future leaders, playing critical roles across various industries, organizations, and settings. We celebrate our interdisciplinary approach to teaching — working alongside students to develop the necessary 21st-century skillsets, posture, and critical consciousness to effectively use Communication Design practice, leading to positive impact. Our curriculum acknowledges that the act of designing does not exist in isolation but instead is part of complex social, political, environmental, and economic systems. design.cmu.edu

The School of Art at The Cooper Union has a mission to educate artists in the broadest sense, both as creative practitioners engaged with a wide range of disciplines in the visual arts and as enlightened citizens of the world who are prepared to question and transform society. The program is structured around an integrated curriculum that fosters connections between disciplines, as well as between traditional and new media. The Foundation Program consists of a series of prerequisite courses taken during the first year. Following completion of the Foundation Program, disciplines offered are graphic design, drawing, film and video, painting,

COLLEGE FOR CREATIVE STUDIES (CCS)

Detroit MI Located in the heart of Detroit and integrated into its cultural life, CCS educates artists and designers to be leaders in the creative professions. A private, fully accredited college, the school enrolls

photography, printmaking and sculpture. Students may choose to focus on one or more areas of specialization and are encouraged to follow an integrated approach. The graphic design curriculum includes courses on typography, web design, game design, information design, motion graphics and more. cooper.edu/art

more than 1,400 students pursuing BFA, MA and MFA degrees.

CRANBROOK ACADEMY OF ART

It also offers non-credit courses through its Continuing and Pre

Bloomfield Hills MI

College Studies programs and opportunities for youth through its Community Arts Partnerships programs. Integrated into the college’s Communication Design program, Graphic Design studies strengthen students’ design and research skills, and develop their ability to use a variety of media in creating engaging communications. CCS’s innovative curriculum encourages students to create imaginative work that engages users in new and unexpected ways in print, motion, and user experience design. Communication Design students learn to print, code, type, cut/paste, photograph, connect, play, wire, move, gesture, draw, touch, think, paint, video, capture, record, document, make, write, and build dynamic design solutions. collegeforcreativestudies.edu

Cranbrook Academy of Art is the nation’s leading graduate-only program in architecture, design and fine art including, of course, graphic design. Each year, just 75 students are invited to study and live on the landmark Saarinen-designed campus, which features private studios, state-of-the art workshops, a renowned Art Museum, and 300 acres of forests, lakes, and streams, all a short drive from Detroit. The focus is on studio practice in one of ten disciplines: Architecture, 2D and 3D Design, Ceramics, Fiber, Metalsmithing, Painting, Photography, Print Media, and Sculpture.

The program is anchored by celebrated Artists- and Designers-inResidence, one for each discipline, all of whom live and practice on campus alongside our students. www.cranbrookart.edu

COLUMBIA COLLEGE CHICAGO

Chicago IL

DEPAUL UNIVERSITY COLLEGE OF COMPUTING AND DIGITAL MEDIA

Columbia College Chicago offers two programs in graphic design,

Chicago IL

a BFA and BA. Both degrees give students the tools and experience

DePaul University’s BFA in Graphic Design prepares students to

needed to launch a career in graphic design within a broader

communicate to diverse audiences through a wide range of design

program of foundational studies in art and design. Students also

practices, integrating emerging media and contemporary tech-

gain a strong business foundation, which will prepare them to join

nologies including typography, digital/interaction design, branding,

a design firm, an agency, an inhouse corporate design team, or

illustration, motion graphics, package design, programming, and

launch their own business. A second BA in Graphic Design is also

digital fabrication. Chicago’s vibrant design community provides

available. The BFA is a rigorous, professionally focused degree

opportunities for collaboration, networking, and professional in-

that requires students to learn multiple disciplines and has fewer

ternships, which are also supported by our Design Internship

opportunities for electives. The BA provides a foundation in design,

Program. Our award-winning faculty oversee a host of initiatives,

but allows students to choose a general concentration or one in Web

design labs, and research programs that foster student learning,

Design or Publication Design. All Graphic Design students are re-

engagement, and community. And students lead their own initia-

quired to develop a professional portfolio of work. www.colum.edu

tives as well, including our AIGA student chapter, maker space and digital fabrication studio. Design-related study abroad programs in Japan and Scandinavia provide our students with a global context for their practice. www.cdm.depaul.edu G D U SA 31

April 2022 Schools Impo.qxp_feb news play 4/11/22 9:48 AM Page 32

HIGHEST HONORS | 2022 TOP DESIGN SCHOOLS DREXEL UNIVERSITY ANTOINETTE WESTPHAL COLLEGE OF MEDIA ARTS & DESIGN

students have the opportunity to learn using state-of-the-art

Philadelphia PA

Music Award, and Video Game Award-nominated and winning

equipment and facilities. Additionally, Full Sail graduate credits include work on OSCAR, Emmy, GRAMMY, ADDY, MTV Video projects. www.fullsail.edu

The center for creativity at Drexel University, the Antoinette Westphal College of Media Arts & Design trains the next gener-

KANSAS CITY ART INSTITUTE (KCAI)

ation of scholars, thinkers, makers, and doers in the fields of

Kansas City MO

media, entertainment, design, and the visual and performing arts.

Westphal offers 18 undergraduate and nine graduate majors,

KCAI is a college of art and design awarding the B.F.A. degree

housed in award-winning facilities that encourage collaboration

in 13 majors. We recruit top talent from across the country and

across creative disciplines. The Bachelor of Science in Graphic

equip them with a versatile skill set and the fearlessness to

Design educates students to inform, persuade, educate, and en-

pursue their craft. KCAI’s Graphic Design department takes a

tertain through the creative use of word and image. The program

wide-ranging view of the possibilities for visual communication,

prepares students with diverse backgrounds to enter the field of

introducing students to the principles of print, interaction, motion,

graphic design with a competitive edge as skilled design practition-

environment, experience, information, and advocacy. Our approach

ers, creative problem solvers, and multi-talented team members.

to design problems can best be described as exploratory, sys-

drexel.edu/westphal/academics/undergraduate/graphic-design

tematic, and transmedia. We recognize the complexity of contemporary design and seek to foster critical and surprising responses

FASHION INSTITUTE OF TECHNOLOGY

through a rigorous process of research, thinking, form-making,

New York NY

and connection to various external communities. kcai.edu/graphic-design

The Graphic Design BFA Program of the Communication Design Pathways Department educates creative, socially-responsible,

KENNESAW STATE UNIVERSITY

and worldly professionals who are well positioned for a broad range

SCHOOL OF ART AND DESIGN

of art and design fields. It challenges students to generate prob-

Kennesaw GA

lem-solving and culture-making design, through experimentation and collaboration attuned to social, environmental as well as

Graphic Communications is one of the largest programs in the

commercial challenges. It is an intensive, professionally oriented

School of Art and Design at Kennesaw State University. This vig-

course of study that relies heavily on typographic craftsmanship,

orous, progressive program supports students in advancing their

design authorship and motion design. The program presents an

technical and creative skills with visual literacy and technology

annual VAP lecture series for its design students and multiple

serving as the foundation. Students embody competencies and

student curated exhibitions. It facilitates Study Abroad, internships

relevance for a multicultural, global marketplace. The School of

and professional interaction opportunities. Courses are taught by

Art and Design (SOAAD) is accredited by NASAD and offers

accomplished practicing designers and scholars.

students challenging and exciting degrees including the BFA in

www.fitnyc.edu/academics/academic-divisions/art-and-design/

Art, the BFA in Digital Animation, the BS in Art Education, the

graphic-design/index.php

BA in Art History, a BAT degree in Apparel Textiles Technology, and an MFA in Art and Design (recently added). SOAAD and the City

FULL SAIL UNIVERSITY

of Atlanta are a powerful combination providing educational and

Winter Park FL

professional opportunities that launch careers into both the local and international creative industry. arts.kennesaw.edu/visual-arts

Full Sail University is an award-winning educational leader for those pursuing careers in entertainment, media, arts, and emerging

MARYLAND INSTITUTE COLLEGE OF ART (MICA)

technologies. Founded in 1979, it currently provides degree pro-

Baltimore MD

grams for more than 22,000+ students. Over its 40+ year history, Full Sail has received numerous accolades including “School/

MICA envisions a just, sustainable, and joyful world activated

College of the Year” by the Florida Association of Postsecondary

and enriched by designers who are valued for their leadership

Schools and Colleges. Full Sail offers accelerated on-campus and

and imagination. MICA officials state: “Our program empowers

online degree programs including Graphic Design Bachelor’s,

students to make the world they imagine through a sequence of

Media Design MFA and Digital Arts & Design Bachelor’s. With over

required courses and broad-ranging electives. We see graphic

880,000+ square feet of real-world media production facilities,

design as a comprehensive activity of visual problem solving in

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April 2022 Schools Impo.qxp_feb news play 4/11/22 9:49 AM Page 33

commercial, social, public, and political spheres. Designers forge

them for a wide range of professional careers in design. Notable

creative, purposeful lives and careers in a diverse and changing

alum, such as Katherine and Michael McCoy, Sam Landers, Doug

world. Graphic Design graduates shape culture, flourish through

Kisor, and Ellen Bruss, have made historic contributions to design

collaboration, embrace difference and champion equity, and

history and continue to give back to our students in lasting and

invent through thoughtful disruption. Graphic Designers strive

meaningful ways. Real-world experience is gained through intern-

for excellence and rigor, act with intent and critical appraisal,

ships, the client-initiated coursework of Design Center, and the

and exemplify resilience, passion, and conviction.” www.mica.edu

AIGA student group. Inspiring lectures demonstrate the wide scope of the profession, as renowned designers are brought in as

MERCER UNIVERSITY

part of the annual Visiting Artist & Scholar Lecture Series.

Macon GA

art.msu.edu

Mercer University’s comprehensive graphic design curriculum, housed within a vibrant liberal arts program, encourages the investigation of contemporary directions in art, imaging, and visual communication. By working in a wide range of print and interactive media, students develop cohesive portfolios appropriate for the pursuit of graduate studies or professional practice.

Theory, methodology, and industry-standard technology are taught by award-winning faculty members to prepare students for success in this continually evolving field of study. liberalarts.mercer.edu/academic-programs/majors-and-minors/ graphic-design MIAMI AD SCHOOL @ PORTFOLIO CENTER (M.AD SCHOOL OF IDEAS)

Atlanta GA

THE MODERN COLLEGE OF DESIGN

Kettering OH The Modern College of Design is a nationally recognized design college in Ohio. The Modern transforms students passionate about art, design, photography, and technology into exceptional designers and future leaders in design. The Modern's unique residential and online programs provide an innovative education in design, marketing, business, and leadership, and students complete internships and co-ops at agencies across the country.

Modern students are creative problem solvers and are recognized nationally for their work. Faculty are industry experts and provide one-on-one education and mentorship. Alumni have access to The Modern's vast network of employers and work for some of the world's leading brands, including Apple, Nike, and Disney.

Miami Ad School @ Portfolio Center is a graduate-level design and

themodern.edu

advertising school whose mission is to prepare students for creative practice and leadership. Believing in the importance of ideas

NOVA SOUTHEASTERN UNIVERSITY (NSU)

and innovation, students learn to render content with real mean-

HALMOS COLLEGE OF ARTS & SCIENCES

ing and to create fresh solutions which contribute to our culture.

Fort Lauderdale FL

Students use new and emerging media as well as traditional media to communicate. The Center offers full time, intensive, two-year programs; students graduate with a certificate in Design, Art Direction, Copywriting. Additionally, through a collaboration with Furman University, it offers a Master of Arts in Strategic Design (MA-SDG); and bootcamps in Social Media and Strategic Planning. Miami Ad School @ Portfolio Center is a member of Miami Ad School’s global network of 15 schools. www.portfoliocenter.edu

NSU, a private, not-for-profit institution, offers a diverse array of innovative academic programs that complement on-campus educational opportunities and resources with accessible distance learning programs to foster academic excellence, intellectual inquiry, leadership, research, and commitment to community through engagement of students and faculty members in a dynamic, life-long learning environment. The art and design major provides students with a dynamic and comprehensive instructional program in the visual arts. Students may earn a BA in Art and Design in prepara-

MICHIGAN STATE UNIVERSITY

East Lansing MI

tion for careers as freelance artists or for employment with public and private organizations. Students gain solid grounding in core courses including fundamentals of color, art history, and photog-

Michigan State University, founded in 1855, is one of the top

raphy, then focus their work within graphic design or studio art.

research universities in the world — on one of the biggest, greenest

Our on-campus studios, gallery, and museum-quality installations

campuses in the nation — and is home to a diverse community

and traveling exhibitions let you connect with visual art every

of dedicated students and scholars, athletes and artists, scien-

day. As an art and design major, you're a free member of Fort

tists and leaders. Within the Department of Art, Art History, and

Lauderdale’s NSU Art Museum, where you can visit the latest

Design, students in the Graphic Design Program are exposed to

international exhibit, attend talks or openings, or serve as a

a series of experimental and intellectual exercises that prepare

volunteer or intern. www.nova.edu/arts

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April 2022 Schools Impo.qxp_feb news play 4/11/22 9:49 AM Page 34

HIGHEST HONORS | 2022 TOP DESIGN SCHOOLS THE OHIO STATE UNIVERSITY

School of Art, Media, and Technology embodies the frisson

Columbus OH

between art and design, with programs in Communication Design, Data Visualization, Design and Technology, Fine Arts, Graphic

The Ohio State University’s design undergraduate offerings fall

Design, Illustration and Photography. An AAS in Graphic Design

into three major programs, each leading to the Bachelor of Science

goes beyond basic technical knowledge to provide a more complete

in Design (BSD) degree: Industrial Design, Interior Design, and

design education for those wishing to change their careers or

Visual Communication Design. The Visual Communication Design

build their portfolio. The program investigates up-to-the-minute

program was recently ranked third among the 25 best bachelor’s

tools and trends of the trade, including web design, while pro-

degree programs for 2022 by CollegeRank. Our undergraduate

viding a solid foundation in traditional practices and concepts.

degree programs provide comprehensive, professional training

www.newschool.edu/parsons

in the design disciplines, while also emphasizing collaboration between each of the areas of study. Students develop projects

PENNSYLVANIA COLLEGE OF ART & DESIGN

that demonstrate their abilities to create solutions that meet or

Lancaster PA

exceed professional expectations. The Department of Design also offers two complementary design-led and research-oriented areas

At Pennsylvania College of Art & Design, we are makers and

of emphasis in Design Research and Development or Digital

dreamers, designers and entrepreneurs. Here students learn to

Animation and Interactive Media, both leading to the Master of

make creativity their careers. Located in the heart of Lancaster

Fine Arts (MFA) degree. Ohio State is the highest-ranked public

city’s thriving arts community, inspiration is found around every

university in Ohio and ranked in the top 50 of US universities.

corner. As a micro-college, it's the personal attention and guidance

design.osu.edu

from our faculty of working artists, coupled with internships and hands-on experiences, that set us apart. A hallmark of our Graphic

OTIS COLLEGE OF ART AND DESIGN

Design program is our annual Designathon event, a 24-hour push

Los Angeles CA

of brainstorming, designing, refining, production, and presentations, as students and faculty create free marketing materials —

Established in 1918, Otis College of Art and Design was the first

logos, websites, brochures, and branding — for local nonprofits.

independent professional school of art in Los Angeles and has

This deadline-driven adrenaline-filled experience prepares students

become a national leader in art and design education. The BFA

well for their futures as they learn to design under pressure.

Communications Arts program includes areas of emphasis in

pcad.edu/degrees/graphic-design

Graphic Design and Illustration. Graphic design students research and conceive projects that combine images and typography to

PORTLAND STATE UNIVERSITY SCHOOL OF ART + DESIGN

convey specific ideas. Illustration students develop strong per-

Portland OR

sonal style and image-making skills in a variety of media. The MFA Graphic Design program is a 14-month, LA-based, student,

Portland State Graphic Design equips students to conquer creative

faculty, and research collective of designers investigating the

challenges with a breadth of technical and artistic skills. The

issues of our day. Otis alumni and faculty are Fulbright, MacArthur,

faculty are active makers as well as educators. Through their

and Guggenheim grant recipients, Academy Award winners, leg-

efforts and connections, Portland State’s graphic design students

endary costume designers, leaders of contemporary art movements,

become part of the larger design community while still in school.

entrepreneurs, and designers at Apple, Abercrombie & Fitch,

We empower students to trust their creative impulses, embrace

Pixar, DreamWorks, Mattel, Nike, and Disney, among others. Otis

their interests, and direct their own learning experiences. Individ-

College is also home to the influential Otis College Report on the

ualization of projects and self-authorship are encouraged and in

Creative Economy, which chronicles the power and reach of

turn create powerful creative workers who trust their choices. We

creative industries in California and its regions. www.otis.edu

offer students myriad opportunities to make work for the real world. Many of our classes pair students with clients — small

THE NEW SCHOOL

businesses, non-profits, cultural institutions — to give students

PARSONS SCHOOL OF DESIGN

the experience of solving design challenges that will have real,

New York NY

tangible impact. Through visiting designer lectures, field trips, in-class demos, portfolio days, and internship opportunities, our

Based in New York but active around the world, Parsons School

students become integrated members of a global community

of Design offers undergraduate and graduate programs in the full

of makers. psu.gd

spectrum of design disciplines. Parsons’ five schools, and rigorous undergraduate, associates and graduate degree programs, offer options for both focused training and interdisciplinary study. The

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PRATT INSTITUTE SCHOOL OF DESIGN

RINGLING COLLEGE OF ART AND DESIGN

Brooklyn NY

Sarasota FL

Founded in 1887, Pratt Institute is a global leader in higher edu-

Since 1931, Ringling College of Art and Design has cultivated the

cation dedicated to preparing undergraduate and graduate students

creative spirit in students from around the globe. The College and

for successful careers in art, design, architecture, information,

its 1,400 students benefit from an award-winning faculty, cutting-

and liberal arts and sciences. Located in a cultural hub, with

edge technology, and a supportive creative community. The

historic campuses in Brooklyn and Manhattan, Pratt is a living lab

rigorous curriculum employs the studio model of teaching and

of craft and creativity with an esteemed faculty of accomplished

immediately engages students through a comprehensive, first-

professionals and scholars. The Undergraduate Communications

year program that is both specific to the major of study and focused

Design department offers concentrations in illustration, adver-

on the liberal arts. The Ringling College teaching model ultimately

tising art direction, and graphic design, and teaches students to

shapes students into highly employable and globally aware artists

craft the strongest and most impactful communications possible

and designers. www.ringling.edu

by being creative problem solvers and elegant image-makers.

Pratt’s Graduate Communications Design department educates

SAVANNAH COLLEGE OF ART AND DESIGN (SCAD)

graphic and package designers, and offers an MFA in communica-

Savannah + Atlanta GA

tions design and MS in package design degree programs. Both programs provide students with the opportunity to develop and

SCAD is a private, nonprofit, accredited university, offering more

refine their design process, design voice, and creative skills, prepar-

than 100 graduate and undergraduate degree programs across

ing them for leadership positions in their field. www.pratt.edu

locations in Atlanta and Savannah, Georgia; Lacoste, France; and online via SCADnow. The innovative SCAD graphic design curricu-

PRATTMWP COLLEGE OF ART AND DESIGN

lum is rooted in creative processes, problem-solving methodologies,

Utica NY

and visualization concepts designed to connect users to brands.

Each year, SCAD graphic design students earn illustrious accolades,

PrattMWP students spend their years immersed in, not one,

including Applied Arts Student Awards, GDUSA, and International

but two strikingly different environments with lively art cultures.

Design Awards. In 2021, SCAD was named No. 1 in the U.S. in

Students who select this route complete the first two years of

Art & Object’s Best Art Schools ranking. Career success is woven

their program on the Utica campus in upstate New York, and are

into every fiber of the university, resulting in a superior alumni

then guaranteed a seamless relocation to Pratt’s main Brooklyn

employment rate. For the past four years, 99% of SCAD graduates

campus at the beginning of their junior year. The PrattMWP

were employed, pursuing further education, or both within 10

campus allows students to achieve the prestige and benefits of

months of graduation. Through SCADpro, the university’s in-house

a Pratt art education at a location that develops their confidence,

design studio, students join forces with luminaries of design, draw

individual voice and insights. Communications Design students have

inspiration, and form lasting connections with industry power-

recently been recognized by GDUSA, PRINT, Creative Quarterly,

houses. The combination of advanced instruction and unrivaled

Society of Children’s Book Writers and Illustrators, United States

portfolio-building opportunities leads to elite internships and careers

Mint, and the British Journal of Aesthetics. www.mwpai.edu

with iconic companies such as Apple and IBM. www.scad.edu

RHODE ISLAND SCHOOL OF DESIGN (RISD)

SCHOOL OF THE ART INSTITUTE OF CHICAGO (SAIC)

Providence RI

Chicago IL

Graphic Design at RISD provides a comprehensive education

A leader in educating artists, designers, and scholars since

that pushes on the boundaries of the discipline. Students learn

1866, SAIC offers nationally accredited undergraduate, graduate,

how to communicate ideas visually, play with the tools of the

and post-baccalaureate programs to students from around the

field, frame points of view and messages, build community and

globe. An historically significant accredited independent school

embrace a fluid, networked culture. Faculty support these explo-

of art and design, located in one of the greatest American cities, its

rations and encourage ambitious ideas along with a mastery of

accolades are many, including recognition by Columbia University’s

traditional practices. www.risd.edu/academics/graphic-design

National Arts Journalism survey, as “the most influential art college in the United States.” SAIC has an educational philosophy built upon an interdisciplinary approach to art and design, giving students opportunities to develop their creative and critical abilities, while working with renowned faculty who include many of the leading practitioners in their fields. www.saic.edu

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HIGHEST HONORS | 2022 TOP DESIGN SCHOOLS SCHOOL OF VISUAL ARTS (SVA)

learn basic visualization and making skills as well as an ability

New York NY

to apply iterative thought and action processes to a given problem.

SVA has been a leader in the education of artists, designers and creative professionals for seven decades. With a faculty of distinguished working professionals, a dynamic curriculum and an emphasis on critical thinking, SVA is a catalyst for innovation and social responsibility. Comprising 7,000 students at its Manhattan campus and more than 40,000 alumni in 128 countries, SVA also represents one of the most influential artistic communities in the world. Our Design program focuses on teaching visual communication problem solving. In addition to a distinguished faculty, we offer a wide range of course options tailored to each student’s strengths and needs. We achieve this by offering more studio courses than any institution in the world. Our Advertising program is a soup-to-nuts proposition: we ground students in

In addition, students receive a focused introduction to the ethical and philosophical grounding of each of the design professions.

School of Design faculty are active professionals dedicated to ensuring that students reach their potential and provide one-onone instruction in studio classes. The School maintains a special relationship with the Syracuse community through the activities of various student groups (including chapters of professional design organizations) who work on projects with not-for-profit agencies as well as funded research design collaborations. vpa.syr.edu/academics/design SYRACUSE UNIVERSITY SI NEWHOUSE SCHOOL OF PUBLIC COMMUNICATIONS

Syracuse NY

the basics — typography, digital production, 3D design, motion graphics, and graphic design while broadening their visual literacy

The Visual Communications department at the S.I. Newhouse

and sharpening their voice. Many of SVA’s advertising classes are

School of Public Communications embraces emerging and tra-

held right at the agencies of faculty members, where students can

ditional forms of visual storytelling. Its design program emphasizes

mingle with executives, media planners and copywriters. sva.edu

strategy, problem solving and human-centered design to create smart, compelling, innovative solutions in print and pixels, includ-

SESSIONS COLLEGE FOR PROFESSIONAL DESIGN

ing motion, UI/UX, augmented reality, virtual reality, brand identity,

Online

product packaging, typography and publication design. The Visual Communications department values designing for social good,

Sessions College for Professional Design is a fully online school

cross-media partnerships, workshops and collaboration. We

of visual arts offering a range of degree programs and certificate

encourage students to let their passions drive their focus and

programs in Graphic Design, Web Design, Digital Media, Illustra-

academic path, and are proud to support and foster the individu-

tion, Advertising Design, Digital Photography and Fine Arts. The

ality of its students and their unique voices and vision. Graduates

Sessions College Associate and Bachelor’s degree programs in

have gone on to work at places such as IDEO, Google, Adobe,

Graphic Design offer an accessible, affordable path for students

IBM, Facebook, Amazon, Mapbox, Washington Post, Sports Illus-

seeking to enter careers in print and interactive visual commu-

trated, National Geographic Magazine, Herman Miller, Trip Advisor,

nication. Designed for high school graduates and adult learners,

Near East Foundation, U.S. State Department, and their own

the programs offer a powerful foundation in visual design and a

businesses. The program offers both a BS in Graphic Design and

working knowledge of contemporary design practices and media.

an MS in Multimedia, Photography, and Design degrees.

Talented, passionate experts teach the artistic, digital, and critical

newhouse.syr.edu/vis

thinking skills required by dynamic creative fields. www.sessions.edu

UNIVERSITY OF THE ARTS (UARTS)

Philadelphia PA SYRACUSE UNIVERSITY SCHOOL OF DESIGN

Syracuse NY

Established in 1876, UArts believes creativity is the most essential skill for success in today’s society and has educated gener-

The School of Design is an inquisitive community of students and

ations of groundbreaking artists, performers, designers and

faculty that addresses firsthand the issues of the world around it.

creative leaders for more than 141 years. The Graphic Design

State school officials: “We take pride in our professionally ori-

Program provides critical thinking and core design competencies

ented programs, many of which have a long history at Syracuse

together with a wide range of technological approaches, and

University. Concern for sustainable design practices, social issues,

prepares graduates for careers in fields ranging from publication

and excellence in professional practice forms the core of our

design to motion graphics to branding and more. We turn out

programs.” The School of Design’s first-year experience is a

powerful thinkers who are sophisticated typographers and versa-

prerequisite, providing a design-studio-based education focused

tile designers. Our students collaborate with other programs at

on the fundamental elements of the design disciplines. Students

the University and with Philadelphia designers, artists, and organ-

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April 2022 Schools Impo.qxp_feb news play 4/11/22 9:50 AM Page 37

izations, and experiment with the tools and technologies available

UNIVERSITY OF CINCINNATI

in the University’s new Makerspace and Center for Immersive

ULLMAN SCHOOL OF DESIGN

Media. UArts graphic design students obtain real-world experience

Cincinnati OH

through internships and become fluent in many areas of practice, then lean towards areas of expertise. Many begin working as professionals at local design firms during their junior and senior years. www.uarts.edu/academics/graphic-design UNIVERSITY OF CALIFORNIA, LOS ANGELES (UCLA) SCHOOL OF THE ARTS AND ARCHITECTURE

Los Angeles CA

At the University of Cincinnati, communication design students receive a foundation in visual problem solving. The core of the curriculum is a series of sequential design studios. These courses help students develop critical and visual thinking along with essential design processes. Students also have opportunities to further develop in the specific areas of graphic design, interaction design and motion design. Students reinforce their skills in the field through several co-ops. Professional communication designers

The UCLA Department of Design | Media Arts (DMA) offers a

build careers wherever communication is important. Designers

multidisciplinary education that fosters individual thinking,

often work for design firms, internal design teams, or as independ-

encourages experimentation, and works with students to develop

ent freelancers. They have career opportunities in branding and

truly contemporary practices. Those practices can include typog-

corporate identity, digital product design, exhibit design, interface

raphy, graphic design, branding, digital fabrication and printing,

design, motion graphics, package design, service design, user

photography and video, video games and 3D modeling, virtual

experience design, and web design.

and augmented reality, art+science, social and environmental

daap.uc.edu/academic-programs/school-of-design.html

practice, public arts, media archeology and theory, creative coding, interaction, electronics and interface design. DMA’s renowned

UNIVERSITY OF HARTFORD

faculty is committed to educating conscientious designers and

HARTFORD ART SCHOOL

media artists, and our community strives to create socially and

West Hartford CT

culturally relevant objects, experiences, and spaces. We make

At the Hartford Art School, students build the skills that will enable

our work public in galleries and laboratories, as social media, on

them to successfully enter the professional world. The School

large screens, smart phones and game consoles, in media instal-

offers eight studio majors leading to the BFA — including in

lations, performances and public spaces, as websites, posters,

Visual Communication Design — a BA program in Art History,

books and magazines. The department offers a BA in design

and three MFA programs. Students have the best of both worlds,

media arts and an MFA in media arts. arts.ucla.edu

pursuing rigorous studio-based disciplines with a liberal arts university environment. Visual communication design students learn

UNIVERSITY OF CENTRAL OKLAHOMA (UCO)

how to design static and interactive work, which can include motion

SCHOOL OF DESIGN

graphics, product packaging, and advertising pieces. The program

Edmund OK

encompasses all visual languages used to communicate, and

The School of Design at UCO places student-centered excellence

classes on design theory, methods, and history align with practical

at the program’s core. This philosophy and practice are captured

work with real clients by senior year. Designers in this program

in a quote by senior design student Emily Falls, “When I joined

are able to think critically about how to tell a story using design

the School of Design, I knew virtually nothing about design. Now,

elements rather than words, and to consider not only how work

three years later, I have found my calling as a designer, and I

looks, but also about how people will interact with it.

am proud of my work and accomplishments. There are plenty of

www.hartford.edu/academics/schools-colleges/art/default.aspx

challenges in the School of Design, and it is wildly rewarding in the end. The School of Design has shaped me into the person I am

UNIVERSITY OF NORTH TEXAS (UNT)

today, and for that, I’ll always be grateful.” At the UCO School

COLLEGE OF VISUAL ARTS AND DESIGN

of Design, students learn to be change-makers and social inno-

Denton TX

vators while engaged in real-world work experience outside the typical design classroom. The School of Design is deeply committed to the university mission, which states we exist to help students learn by providing transformative education experiences so that they may become productive, creative, ethical, and engaged citizens and leaders serving our global community.” www.uco.edu/cfad/academics/design

The BFA program in Communication Design is guided by a curriculum that emphasizes the development of conceptual thinking that mirrors the challenges found in the graphic design industry. The undergraduate curriculum offers graphic design and user-centered design concentrations that help students develop marketable skills and deep knowledge for diverse design

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HIGHEST HONORS | 2022 TOP DESIGN SCHOOLS settings. Our students’ work is competitive globally, having gar-

students can experience design in one of 2 student lead agencies:

nered recognition from significant design competitions. A nation-

Rise Creative, and SPVA Design and Marketing. Our students

ally and internationally recognized community of faculty provides

also enjoy a rich culture and active community within our program

students with excellent mentors and role models upon which to

with large, active student organizations that travel to design con-

pattern their careers. The College of Visual Arts and Design cre-

ferences, portfolio reviews and competitions.

ates a climate and curriculum that values, demonstrates, and

www.usm.edu/performing-visual-arts/

affirms diversity, equity, and inclusion through its programs and

areas-study.php#Graphic%20Design

practices. UNT is located in Denton TX, part of the Dallas-Fort Worth Metroplex. cvad.unt.edu

THE UNIVERSITY OF TEXAS AT AUSTIN

UNIVERSITY OF SOUTHERN CALIFORNIA (USC)

Austin TX

SCHOOL OF DESIGN AND CREATIVE TECHNOLOGIES ROSKI SCHOOL OF ART AND DESIGN

Los Angeles CA

The School of Design and Creative Technologies (SDCT) at The University of Texas at Austin aims to graduate diverse, creative

USC Roski School of Art and Design has a noteworthy history as

students who are the best technical creators, designers and

a supportive environment for talented students to explore creativ-

problem solvers with exceptional job opportunities. SDCT com-

ity, experimentation, and collaboration with renowned faculty.

prises two academic departments: the Department of Arts and

Roski’s graduate programs are housed in a new state-of-the-art

Entertainment Technologies (AET) and the Department of Design.

facility in the Los Angeles Arts District—a vibrant art and design

The Department of Design empowers students with a multi-faceted

community. The MFA Design program particularly instills a critical

educational experience that poises graduates for careers in the

understanding of the issues, theories, and ideas that are relevant

design profession, professions with a design component or a

to contemporary design. Roski’s open approach offers myriad op-

strategic focus, and entrepreneurial endeavors. In addition to a

portunities for inter-disciplinary research and collaboration across

BFA and BA in Design, the department offers an MFA in Design

the 18 professional schools at USC, a leading research institu-

and an MA in Design focused on Health, a first-of-its-kind program

tion. This gives Roski design students the extraordinary ability to

equipping a new generation to be change agents in healthcare

integrate countless relevant pathways to shape their contemporary

using design methodologies and practices.

design practice. Roski’s faculty is a diverse group of internationally

designcreativetech.utexas.edu

recognized artists, designers, and scholars dedicated to their students and their professional work. Small classes ensure a

UTAH VALLEY UNIVERSITY

close, personal instruction with abundant access to the faculty.

Orem UT

Additionally, students interact with visiting designers in lectures, classes, and portfolio reviews through the Visiting Designer and

As an integral part of the largest university in the state, the BFA

Designer-in-Residence forums. roski.usc.edu

Graphic Design program at Utah Valley University is centered on thought-provoking, concept-driven design. Within our classrooms,

UNIVERSITY OF SOUTHERN MISSISSIPPI (USM)

students are exposed to a broad variety of media ranging from

SCHOOL OF PERFORMING & VISUAL ART

print and branding to motion graphics and UI/UX. Beyond campus

Hattiesburg MS

bounds, they are uniquely situated to find outstanding internship and career opportunities within Utah’s thriving “Silicon Slopes”

Established in 1910, the University of Southern Mississippi is a

business hub. Year after year, they have also been successful in

tier one research institution providing quality education in visual

winning an array of regional, national, and international design

arts for 110 years. As one of only 39 institutions in the nation

awards. uvu.edu/artdesign

accredited in all major art forms, it is the flagship university for the arts in the state of Mississippi. The graphic design program

VERMONT COLLEGE OF FINE ARTS

has a rich history dating back to 1946 and has produced distin-

Montpelier VT

guished alums including an AIGA Medalist and numerous design industry leaders. The design program continues to develop this

The MFA in Graphic Design at Vermont College of Fine Arts is a

rich tradition of success which can be seen through our students’

truly original low-residency program built around students’

award-winning work. Our BFA curriculum focuses on visual literacy;

particular interests, values, and goals. Students and faculty con-

development of conceptual, aesthetic, and visual skills; and

tinuously rethink graphic design by considering the role of design

creative problem solving. In addition to traditional coursework,

in the larger culture, the relationships between designers and

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April 2022 Schools Impo.qxp_feb news play 4/11/22 9:51 AM Page 39

their work, and the nature of education in design. Both the two-year

Visual Culture (MFA-IVC) program combines studio practice in

and three-year tracks combine two on-campus residencies per year

illustration and writing with the study of visual and material cul-

with six-month semesters of faculty mentorship and independent

ture. With a focus on illustrator authorship, this two-year, fully

study. Students, faculty, and guest designers take part in a week-

residential program is made for illustrators, comic artists, and

long residency on the historic campus in Montpelier to begin

designers interested in popular visual matter.

each semester. They then return home and work from an individ-

samfoxschool.wustl.edu/academics/college-of-art

ually crafted study plan with a faculty advisor for the remainder of each semester. Graduates emerge with new research methods,

WOODBURY UNIVERSITY

critical expertise, a supportive international network, and a body

SCHOOL OF MEDIA, CULTURE & DESIGN

of design work that is personal and relevant to the next stage in

Burbank CA

their design careers and creative lives. vcfa.edu/graphic-design Woodbury University has earned a reputation as a leading creVIRGINIA TECH SCHOOL OF VISUAL ARTS

ative university thanks in part to its nationally ranked Graphic

Blacksburg VA

Design program (9th in the country according to intelligent.com).

The creative offerings of the University’s Schools of Architecture

Virginia Tech takes a hands-on, transdisciplinary approach to

and Media, Culture & Design are balanced by top notch aca-

preparing students to be leaders and problem-solvers. As a leading

demic programs in its School of Business and College of Liberal

research institution, Virginia Tech offers about 280 undergraduate

Arts and Sciences. Woodbury’s location in Southern California

and graduate degree programs to more than 34,000 students.

and strong connection to the most iconic and innovative com-

Through experiential learning, future-focused research, and inclu-

panies in the country give students access to an array of career

sive, spirited culture, the institution strives to accomplish the

opportunities. A mandatory internship program allows students

charge of its motto Ut Prosim (That I May Serve). The Graphic

to gain practical work experience before graduation, and those

Design program prepares students for a career in design by focus-

internships often turn into full-time jobs. Woodbury’s faculty are

ing on conceptual thinking, user experience, and problem-solving

highly accomplished working professionals and the school’s 9:1

tactics, while also developing aesthetic abilities. The program

faculty-to-student ratio guarantees unhindered access to their

demands individual creativity, teamwork, and adaptability, and will

expertise and insights. Woodbury is recognized as an Hispanic

prepare students to enter the job market with practical experience

Serving Institution and has been named a College of Distinction

and a professionally reviewed portfolio. Graduates work in app

for 7 years running. woodbury.edu/program/school-of-media-cul-

design, motion design, product and packaging design, web and

ture-design/programs/graphic-design

interaction design, advertising, and other related fields. www.sova.vt.edu

YALE UNIVERSITY SCHOOL OF ART

New Haven CT WASHINGTON UNIVERSITY IN ST. LOUIS SAM FOX SCHOOL OF DESIGN & VISUAL ARTS

This highly selective MFA program accepts up to ten students

St. Louis MO

each year, and up to seven students for a preliminary year program. The degree program focuses on the development of a co-

The Sam Fox School of Design & Visual Arts is a leader in archi-

hesive, investigative body of work, also known as the student’s

tecture, art, and design education. We advance our fields through

thesis. It is conceived as a loose framework within which each

innovative research and creative practice, excellence in teaching,

student’s visual method is deployed across many diverse proj-

a world-class university art museum, and a deep commitment to

ects during his or her two-year course of study. While every the-

addressing the social and environmental challenges of our time.

sis project is unique, there are several common features: a focus

We offer 15 unique degree programs, supplemented by a number

on methodology, the application of a visual method to studio

of creative research centers and resources, including the Office

work, and the organization of the work in a thoughtfully argued

for Socially Engaged Practice, Island Press, and the D.B. Dowd

written document and catalogue raisonné, also known as the

Modern Graphic History Library, featuring a comprehensive archival

“Thesis Book.” Students applying to the preliminary-year pro-

collection of periodical illustration. Undergraduates in design

gram typically have relevant experience in a field of study outside

may pursue a BFA or a BA as well as second majors and minors

design and demonstrate evidence of visual acuity.

in diverse academic fields. Students are free to explore drawing,

art.yale.edu/GraphicDesign

typography, graphic design, illustration, book arts, and interaction design (and everywhere in between). The MFA in Illustration &

G D U SA 39

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| 2022 |

AMERICAN PACKAGE DESIGN AWARDS PACKAGING, POP + RETAIL GRAPHICS SPONSORED BY NEENAH The 2022 showcase stands among our largest ever. More than 325 winning projects and campaigns from talented design firms, agencies, inhouse departments and institutions, scaled from nearly ten times the entries. Why is package design so vital? Makers, marketers and sellers are challenged as never before to convey the message, tell the story, advance the brand, make the sale. We celebrate beauty, of course, but more importantly, the power of design to forge an emotional link with the buyer at the moment of truth. All against the backdrop of a packaging industry whose growth is expected to accelerate through the decade.

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AMERICAN PACKAGE DESIGN AWARDS | FIRMS REPRESENTED 1HQ USA

86

Clever Creative

90

3twenty9

75

COHO Creative

79, 115

4Parts Design

75

Comiti

AARP Publications

86

Corporate Image

AdSharp

48

Cornerstone Strategic Branding (CSB)

Affinity Creative Group

75, 76

Amazon Kitchen Brand Creative Ampro Brand Charter

118 48, 49, 76, 123

Andon Guenther Design, LLC

48, 90

arithmetic

86

ArtCenter College of Design

124

Aruliden

87

Asurion

94, 120

Daymon Creative Services

54 54, 55, 56 94

DES!GNOLOGY, LTD

56

Design On Edge

56

Design Resource Center Design Womb Deutsch Family Wine & Spirits

Aveda

Eleven

127

52, 53

Dell Technologies, Experience Innovation Group

Eight Moon™

Ball State University

53

Cyber Graphics

Auburn University Graphic Design 124, 125, 126, 127 87

111

Ellen Bruss Design

56, 57 57, 113 79 57, 58 58, 87, 90 58

Baptist Memorial Health Care

49

Elmwood

59, 91

Barenbrug USA

96

Equator Design

59, 79

Beardwood&Co

49

Erik Borreson Design

80

Beardwood&Co and Danone Brand Design

50

FAI Design Group

91

BexBrands

50

fisher-price

Big Easy Foods

50

FoodStory Brands

Blackberry Farm Blue Barn Design Co. Blue Dart Ventures

76, 77 51 113, 120

FORCEpkg FutureBrand GAF Creative Services

101 60 80, 96 88 96, 97, 120

Bluetiful Design

51

Gatto Rivera

80, 115

Bonavita Design LLC

77

Gauger + Associates

60, 111

BOXWOOD

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Hagerty Creative Team

Brandettes

51

Hansen Foods

60

BrandFire Creative

51, 107

Hatch Design

60, 61

Brian Schultz Design

87, 107

Hugh McCormick Design Company

BRIGADE

113

Hughes BrandMix

California State University, Fullerton

127

Icon Branding & Design

Canidae Petfood LLC, Inhouse Design Department Case Makes CBX Central Garden & Pet Creative

ICON Creative Agency 107, 108 115 52, 108, 118 108

id8 Inland Packaging Integrated Printing & Graphics Invok Brands

116

123 91, 109 61 61, 91 61, 81, 122 82 116 62, 114

CF Napa Brand Design

78

Jaspriya Sahmey

Christy Thrasher Design Studio

52

Jess Glebe Design

81,88

Clarkmcdowall

90

JNJ Creative, LLC

123

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88

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K&N Engineering, Inc.

97

RRD Packaging Solutions

114

Kilter, LA

62, 94

S&N Design

82

KUDOS Design Collaboratory

88, 89

Sally Morrow Creative

83

Kutztown University Communication Design

128

Sam’s Club Private Brand

118

Learning Without Tears

101

Sappi

100

Level Group

62

Little Big Brands

Savannah College of Art and Design (SCAD) 129, 130

62, 63, 109

Sequel Studio

70

111

Signal Theory

70, 121

LPK

92

Simon Fréour

131

Mangold Design

63

SmashBrand

Mark Oliver, Inc. (MOI)

63

Smith Design

MassMutual Brand Creative

81

Smurfit Kappa Brasil

Little Lady Studio

Mattel Inc.

101, 102, 103, 104

70, 93,98 71, 99 99

Smurfit Kappa Colombia

71, 117

McHale Design

105

Smurfit Kappa North America

Merit

117

Spark

Miami Ad School, Atlanta

128

Spectrum Brands

Mishimoto

117

Spectrum Brands and Blue Dog Design

99

99 71, 72 110

MSLK

89, 92

Stacy Karzen LLC

99

NeoPangea

63, 64

Starr Hill Brewery

83

New Glarus Brewing

82

Storyhorse

83

Odato Marketing Group | Tampa | Pittsburg

64

Stranger & Stranger

84

One Flight Up Design & Innovation

64, 105

One17 Creative

92

Origin Design Collective

122

Our Man In Havana

98

Paramedia Studio

123

Pearlfisher

82,92

Ten Gun Design

95, 112

Texas A&M University - Commerce Texas Christian University (TCU)

131, 132 132

The Creative Pack LLC

72, 73, 100

The Local Brand Co.

93

The Pokémon Company International

106

Pennsylvania College of Art & Design (PCA&D) 128, 129

Third Street

73

PepsiCo Design & Innovation.

Tiara Agency

73

65, 66, 67, 68, 69

pfw design Plant Creative Platinum Brands

82 69, 109 114

Topco Associates LLC Troup

98

University of Central Oklahoma,

Pro Line Products Inc.

98

UCO School of Design.

Reckitt Brand Experience

109 93

Reckitt Brand Experience Design Team and Design Bridge

119 132, 133, 134, 135

University of Southern Mississippi VSA Partners Wallace Church

93

84

ULINE Creative Department

Porchlight ProAmpac

118, 119

Walsh Design

Ringling College of Art + Design

129

Watermark Design

Routhier Design Group

111

Woodbury University

Roxanne Bradley-Tate Design, LLC

117

Zack Group LLC

132, 135 100 74, 89, 100 74 84, 85 135, 136 74

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NEENAH: CREATE MEMORABLE MOMENTS A MESSAGE FROM THE SPONSOR

Brand decision makers and designers alike are all working towards a common goal — create memorable moments to drive brand loyalty.

Brand loyalty is not a new concept, but the ways in which brands

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Incorporating clever point of sale signage is another area to reinforce brand messaging and style. Instead of traditional signage, why not wow guests with your wall coverings by using a vivid mural, backlit display, or eye-catching wallcovering for maximum impact?

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Everything from window signage to gift card holders should be considered. Take a small detail like hang tags; the weight and texture of the paper, the design, and even the shape silently communicate a brand’s ethos long after the guest has left with

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uncoated paper-based tags.

enhancements through design. Encourage touch with details like custom shapes, metallic inks, or foil-stamping. Offering a giftable carrier decked out in texture, color and a unique format might just make the difference in someone deciding on a last-minute gift.

Little extras in the shopping bag go a long way toward nurturing your relationship with your customers. 61% of consumers think surprise gifts and offers are the most important way a brand can interact with them. Luxury brands differentiate by refining the checkout experience through surprise ingredients .1 Follow their example and slip in a personal thank you note and wrap packages with custom papers and labels. Include branded product information cards and future promotions for shoppers to discover when they show off their purchases at home.

Humble Flower seed packets are an extension of the brand identity and act as surprise and delight for customers receiving their products.

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Gift and loyalty cards are mini billboards that can be embellished to capture a brand’s ethos. Consider adding die-cuts, foils, embossing and other print

Think outside the box. Exceed your customer’s expectation with every interaction

techniques to elevate your brand.

UNBOX YOUR POTENTIAL The unboxing moment has become a pivotal experience for consumers. Thousands of videos document what used to be a benign experience, proving how much the small details matter in today’s world.

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To stand out from the competition, seek cutting-edge substrates that are eye-catching, earth conscious, and exceed shopper expectations. Trusted by some of the biggest brands in the world, Neenah has solutions for every step in the customer's journey. Inspire, entice, delight, and reach your customers in innovative and exceptional ways that'll have your loyal fans begging for more.

REFERENCES

include a personalized thank you note printed on wonderfully

1. Merkle. 2019 Loyalty Barometer Report: What Consumers Think of

textured paper. Design keepsake inserts with inspirational quotes

Loyalty & Reward Programs. www.merkleinc.com/thought-leader-

or product tips or include collectibles like branded stickers and

ship/white-papers/2019-loyalty-barometer-report

labels that shoppers can only get by ordering from you. Ensure that every product inside is boxed or wrapped to perfection, waiting to be discovered and shared.

Every touchpoint is like a chapter in your authentic brand story.

Packaging, gift cards, signage, labels, business cards, shopping bags, boxes, cards, and envelopes can propel brands forward and increase demand. It is the physical touchpoints, crafted from paper, that set the tone for today's brands.

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AMERICAN PACKAGE DESIGN AWARDS | FOOD + BEVERAGE

Design Firm: AdSharp, Oldsmar FL Client: Heavenly Puffs Title: Heavenly Puffs Bag and Logo Creative Director: Julie Schafer Art Director: Julie Schafer Designer: Julie Schafer Logo: Julie Schafer Illustrator: Julie Schafer Photographer: Julie Schafer

Design Firm: Andon Guenther Design, LLC, Denver CO Client: Splash Beverage Group, Inc. Title: Tapout - RTD Influencer Launch Kit Creative Director: C. Andon Guenther Art Director: C. Andon Guenther Designer: C. Andon Guenther Account Manager: Ian Macdonald Brand Strategy: Rosa Bree Willems

Design Firm: Andon Guenther Design, LLC, Denver CO Client: Enganic Brands Ltd. and Journey Spice Co. Title: Journey Spice Co. Gift Boxes Packaging Creative Directors: C. Andon Guenther, Rosa Bree Willems Art Director: C. Andon Guenther Designer: C. Andon Guenther Brand Strategy, Sustainability Strategy, Copywriting: Rosa Bree Willems

Design Firm: Ampro Brand Charter, Bucharest RO Client: Calipso Title: Limolife Packaging Design Creative Director: Irinel Ionescu Designer: Paul Lobza Project Manager: Sabina Pelinescu

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Design Firm: Ampro Brand Charter, Bucharest RO Client: Orkla Group Title: Linco Patisero & Linco Neata Packaging Redesign Creative Director: Irinel Ionescu Designer: Vicentiu Popliceanu Project Manager: Sabina Pelinescu

Design Firm: Ampro Brand Charter, Bucharest RO Client: Sapico Title: YAW Corn Curls Packaging Design Creative Director: Irinel Ionescu Designer: Paul Lobza Project Manager: Florina Nae

Design Firm: Baptist Memorial Health Care, Memphis TN Client: Baptist Women’s Hospital Title: Choose To Be Tea Package Art Director: Sandy Olita Barron Designer: Sandy Olita Barron

Design Firm: Beardwood&Co, New York NY Client: Volpi Foods Title: Volpi Brand Design Relaunch Creative Directors: Sarah Williams, Mark Webb Art Director: Isabella Ossott Designers: Saehan Kim, Sarah Cohn Photography and Brand Video: Antonio Santos, Kris Rey-Talley Motion Design & Editing: John Christon

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AMERICAN PACKAGE DESIGN AWARDS | FOOD + BEVERAGE

Design Firm: Beardwood&Co and Danone Brand Design Client: Danone North America Title: Oikos Brand Design Relaunch Creative Directors: Lauren Koprowski-Bodner, Sarah Williams Art Director: Erin Buchanan Designers: John Sollis, Dianna Benavidez, Allie Wong, Nicole Stallings-Blanche, Derek Horm Typography: Adam Vicarel Photographer: Francesco Tonelli

Design Firm: BexBrands, San Diego CA Client: Ozery Family Bakery Title: Seedwise Snacks Packaging Creative Director: Jeremy Dahl, Becky Nelson Dahl Designer: Erin Henson Illustrator: Cherie Sinnen

Design Firm: Big Easy Foods, Lake Charles LA Client: Bocage Big Easy Foods Crawfish Title: Louisiana Crawfish Packaging Creative Director: Fredrick James Werquin Art Director: Fredrick James Werquin Designer: Fredrick James Werquin Illustrator: Fredrick James Werquin Photographer: Fredrick James Werquin

Design Firm: Big Easy Foods, Lake Charles LA Client: Mission Driven Meat and Seafood Title: Misfits/Imperfect Wild Caught Gulf Shrimp Packaging Creative Director: Fredrick James Werquin Art Director: Fredrick James Werquin Designer: Fredrick James Werquin Illustrator: Fredrick James Werquin Photographer: Fredrick James Werquin

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Design Firm: Blue Barn Design Co., Winterville NC Client: Jenni Farrow/ Jenni's UGLY Chocolates Title: Jenni’s UGLY Hot Chocolate Creative Director: Joshua Vaughan Designer: Joshua Vaughan Photographer: Joshua Vaughan

Design Firm: Bluetiful Design, Glen Ellyn IL Client:Volition Tea Title: Volition Tea Package Design Designer: Kam Ching Wang Photographer: Kristen Mendiola Photo Stylist: Annie Xiang

Design Firm: Brandettes, Studio City CA Client: Apricot Lane Farms Title: Orange Blossom Honey Lemonade Creative Director: Nikola Cline Art Director: Jessica Gurinas Designer: Hailey Faust Illustrator: Andy Raville

Design Firm: BrandFire Creative, St. Louis MO Client: Shelf Stable Solutions Title: Ludicrous Pretzel Pieces Creative Director: Craig Swoboda Designer: Craig Swoboda Photographer: Craig Swoboda

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AMERICAN PACKAGE DESIGN AWARDS | FOOD + BEVERAGE

Design Firm: CBX, Minneapolis MN/New York NY Client: Del Monte Title: Joyba Bubble Tea Package Design Creative Director: Lauren Kossar Senior Designer: Jamie Connell Design Manager: Mikki Beymer Designer: Camille Avarella

Design Firm: CBX, Minneapolis MN/New York NY Client: Frey Farms Title: Tsamma Package Redesign Creative Director: Audra Nebolini Senior Designer: Jamie Connell

Design Firm: Christy Thrasher Design Studio, Santa Monica CA Client: La Fondita Title: La Fondita Grab-and-Go Rice and Beans Bowl Creative Director: Christy Thrasher Art Director: Christy Thrasher Designer: Christy Thrasher Photographer: Gina Sabatella

Design Firm: Cornerstone Strategic Branding (CSB), New York NY Client: Gorton’s, Inc. Title: Gorton’s Ancient Grains Packaging Design Creative Director: Jerry Corcoran Designer: Jenny Slife Illustrator: David O’Neil Photographer: Felicia Perretti Group Account Director: Lisa Becker Production Director: Moti Perpinal

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Design Firm: Cornerstone Strategic Branding (CSB), New York NY Client: Ateeco, Inc. Title: Mrs. T’s Packaging Redesign Creative Director: Jerry Corcoran Art Director: Adam Garber Illustrator: David O’Neil Photographer: Simone Associates Group Account Director: Lorin Pepe Account Manager: Christina Tapia Production Director: Moti Perpinal

Design Firm: Cornerstone Strategic Branding (CSB), New York NY Client: Little Sistas Treats Title: Little Sistas Packaging Brand Identity Creative Director: Sonia Sussman Illustrator: Jenny Slife Group Account Director: Lorin Pepe Account Manager: Christina Tapia

Design Firm: Cornerstone Strategic Branding (CSB), New York NY Client: Johanna Foods, Inc. Title: La Yogurt Packaging Refresh Creative Director: Sonia Sussman Illustrator: David O’Neil Group Account Director: Lisa Becker Production Director: Ken Goldner

Design Firm: Corporate Image, Des Moines IA Client: JJ Snack Food Corporation Title: Luxurious Raw Board Cookie Box Creative Director: Michele Choate (Corporate Image) Art Director: Nina Sciacca (JJ Snack Foods) Designer: Greg Valentine (Corporate Image) Project Manager: Jerry Lockridge (JJ Snack Foods) Structural Design: Kevin Glass (Corporate Image)

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AMERICAN PACKAGE DESIGN AWARDS | FOOD + BEVERAGE

Design Firm: Cyber Graphics, Memphis TN Client: Adolph & Veronica Postel Title: Dat Cajun Chitt Seasoning & Stove-Top Boil Packaging Creative Director: John Davis Art Director: Shana Robbins

Design Firm: Daymon Creative Services, Stamford CT Client: Brookshire’s Title: Brookshire’s Frozen Breakfast Creative Director: Steve Cox Designer: Matthew Kronengold Contributor: Category Management and Marketing Teams

Design Firm: Daymon Creative Services, Stamford CT Client: Homeland Title: Homeland Potato Chips Creative Director: Steve Cox Designer: Felix Rosales Director of Marketing: Laura Zappi Director, Center Store: Erik Prascak

Design Firm: Daymon Creative Services, Stamford CT Client: Harris Teeter Title: Harris Teeter Bagged Coffee Creative Director: Steve Cox Designer: Felix Rosales Agency: Harris Teeter and Daymon Creative Services Photographer: Autumn Underwood Marketing Manager: Kim Davis Director of Private Brands: Charles Brame

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Design Firm: Daymon Creative Services, Stamford CT Client: Savemart Title: Sunny Select Popcorn Creative Director: Steve Cox Designer: Felix Rosales Senior Manager, Brand & Packaging: Nikaule Thompson

Design Firm: Daymon Creative Services, Stamford CT Client: Harris Teeter Title: Traders Pasta Sauce Creative Director: Steve Cox Designer: Felix Rosales Agency: Harris Teeter & Daymon Creative Services Photographer: Autumn Underwood Marketing Manager: Kim Davis Director of Private Brands: Charles Brame

Design Firm: Daymon Creative Services, Stamford CT Client: AWG Title: Best Choice Superior Selections Frozen Desserts Creative Director: Steve Cox Photographer: Sean Kosednar

Design Firm: Daymon Creative Services, Stamford CT Client: Tops Title: Tops Frozen Pasta Creative Director: Steve Cox Designer: Felix Rosales SVP Sales & Marketing: Diane Colgan

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AMERICAN PACKAGE DESIGN AWARDS | FOOD + BEVERAGE

Design Firm: Daymon Creative Services, Stamford CT Client: Weis Title: Weis Premium Nuts Creative Director: Steve Cox Designer: Matthew Kronengold Director of Private Brands: John Evans Private Brands Manager: Ali Gregas

Design Firm: DES!GNOLOGY, Coatesville PA Client: The Hershey Company Title: Breathsavers 3 Hour Mints Creative Director: Casey DeCarlo Designer: Mallory Rupert Director of Client Services: Steve Beckman

Design Firm: Design On Edge, Reno NV Client: Dorina Vance, Dorinda’s Chocolates Title: Dorinda’s Chocolates Inspiration Collection Creative Director: Chris Meredith Art Director: Courtney Meredith Designer: Tucker Monticelli

Design Firm: Design Resource Center, Naperville IL Client: John B. Sanfilippo & Son Title: Chickpea Chips Packaging Creative Director: Seth Coronis Designer: Shawn Morrill Photography: Mike Wepplo

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Design Firm: Design Resource Center, Naperville IL Client: John B. Sanfilippo & Son Title: Ruby Royale Packaging Creative Director: Seth Coronis Designer: Jill Czubak Photography: Mike Wepplo

Design Firm: Design Womb, San Rafael CA Client: Copow Title: Copow Meal Delivery Branding and Packaging Creative Director: Nicole LaFave Designer: Nicole LaFave Photographer: Erin Scott

Design Firm: Design Womb, San Rafael CA Client: Guju Kitchen Title: Guju Indian Sauce Branding and Packaging Creative Director: Nicole LaFave Designer: Audrey Green Photographer: Erin Scott

Design Firm: Eight Moon™, Saint Paul MN Client: Ferm Fatale Title: Ferm Fatale iKonic Water Creative Director: Megan Junius Art Director: Megan Junius Designers: Stephanie Manternach, Emily Wettergren

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AMERICAN PACKAGE DESIGN AWARDS | FOOD + BEVERAGE

Design Firm: Eight Moon™, Saint Paul MN Client: Colossal Cafe Title: Colossal Cafe Hot Sauce Creative Director: Megan Junius Art Director: Megan Junius Designer: Emily Wettergren

Design Firm: Eleven, Ridgefield CT Client: IMA Title: Villa Frizzoni Package Design Creative Director: Stuart Whitworth Designers: Melissa Piombo, Catie Randall Brown

Design Firm: Eleven, Ridgefield CT Client: Fulfill Beverages Title: Karviva Unwined Package Design Creative Director: Stuart Whitworth Designer: Carla Velasco Palmer

Design Firm: Ellen Bruss Design, Denver CO Client: Federico Solmi Title: Salamoia Bolognese Creative Director: Ellen Bruss Art Director: Ken Garcia Designer: Ken Garcia Photographer: Dan Currie

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Design Firm: Elmwood, New York NY Client: Mars Wrigley Title: EXTRA® Rebrand Creative Director: Craig Barnes Design Director: Mark Laws Designers: Jack Bannerman, Mike Preston, Emily Morris, Sam Povey, Rob Dyer, David Walsh Executive Creative Director: Andrew Lawrence Animator: Doug Brown Typographer: Rob Clarke Chief Provocation Officer: Greg Taylor Account Director: Beth Stanford Account Manager: Hanni Etherington

Design Firm: Equator Design, Chicago IL Client: American Sugar Refining Title: Domino Sugar Creative Director: Aaron Funke Senior Designer: Alicia Mallory Sr. Manager, Brand Marketing, Domino Sugar: Ileana Durand

Design Firm: Equator Design, Chicago IL Client: US Foods Title: Kombucha Associate Creative Director: Don Dzielinski Design Director: Alysha Balog Package Design Manager, US Foods: Rabel BetShmuel Vice President Creative, US Foods: Jovo Balach

Design Firm: Equator Design, Chicago IL Client: ALDI US Title: Single Origin Ground Coffee Creative Director: Robert Hullinger Senior Designer: Ainsley Bennett Senior Designer: Tim Binzer Design Director: Alysha Balog Senior Creative Account Manager: Bridget Martino Illustrator: Bryony Loveridge

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AMERICAN PACKAGE DESIGN AWARDS | FOOD + BEVERAGE

Design Firm: FoodStory Brands, Phoenix AZ Client: Complex Media and John Soules Foods Title: Hot Ones Boneless Chicken Bites Packaging Creative Director: Greg Reed Designer: Shawn McGowan Photographer: Jennifer Nail, J Tatum Studios

Design Firm: Gauger + Associates, San Francisco CA Client: AYO Almond Yogurt Title: AYO Almondmilk Yogurt Plain 16oz Cup Creative Director: David Gauger Art Director: Lori Murphy Designer: Lori Murphy

Design Firm: Hansen Foods, Green Bay WI Client: Pep’s Drafthaus Title: Pep’s Drafthaus Frozen Pizza Packaging Label & Carton Design: Craig Bower

Design Firm: Hatch Design, San Francisco CA Client: Honey Mama’s Title: Honey Mama’s Cocoa Truffle Bar Packaging Creative Director: Nicole Flores Designers: Kristen McGriff, Yijing Yan Photography: Vincent Castonguay, Leesa Morales, Tanner Deming (Art Direction)

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Design Firm: Hatch Design, San Francisco CA Client: Planet FWD Title: Moonshot Crackers Packaging Creative Director: Nicole Flores Designer: Sasha Dusky Photography: Vincent Castonguay

Design Firm: Icon Branding & Design, East Rochester NY Client: Once Again Nut Butter Title: Graham Cracker Sandwiches Art Director: Steve BonDurant Designer: Steve BonDurant Photographer: Rich Brainerd

Design Firm: ICON Creative Agency, Pasadena CA Title: Carnation Breakfast Essentials Licensed Partnership Creative Director: Dan Castro Art Director: Jennifer Butler Designers: Yvonne Lee, Tawny Coston Photographer: Tony Price

Design Firm: id8, Marietta GA Client: Inland Market Premium Foods Title: Tex-Mex Fish Taco Bowl Packaging Creative Director: Kriston Sellier Designer: Morgan Gunter

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AMERICAN PACKAGE DESIGN AWARDS | FOOD + BEVERAGE

Design Firm: Invok Brands, New York NY Client: Campbell’s Soup Company Title: Campbell’s LTO Sustainability Package Design Creative Director: Richard Shear Art Director: Devon Luxmore Designer: Carolina Blomberg Account Director: Lauren McGee Strategy: Michael Azulay, Dana Tomiczek

Design Firm: Kilter, LA, Pasadena CA Client: Todo Verde Title: Todo Verde Seasonings Package Design Creative Director: Joseph Prichard Art Director: Armando Martinez-Celis Illustrator: Darren Duterte

Design Firm: Level Group, Brooklyn NY Client: Side Gig SuperSalt Title: Side Gig SuperSalt Packaging Creative Directors: Jennifer Bernstein, Nick Hubbard Art Director: Eva Beckendorf Designer: Eva Beckendorf

Design Firm: Little Big Brands, White Plains NY Client: Dewey’s Bakery Title: Dewey’s Bakery Packaging Creative Director: Richard Palmer Associate Design Director: Marissa Loiodice Middle Weight Designer: Emily White Senior Account Director: Bill Frohlich

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Design Firm: Little Big Brands, White Plains NY Client: Little Spoon Title: Little Spoon Packaging Chief Creative Officer: John Nunziato Creative Director: Ben Glotzer Associate Design Director: Marissa Loiodice Design: LBB Design Team Illustrator: Lulu Dubreuil Senior Account Director: Katie Lopez

Design Firm: Mangold Design, Napa CA Client: Oya Organic Farm Title: Botanica-Style Hot Sauce Creative Director: Annabel Mangold Designer: Annabel Mangold Logo Design: Jennie Li Stylist: Annabel Mangold Photographer: Artem Nazarov

Design Firm: Mark Oliver, Inc. (MOI), Solvang CA Client: Bellwether Farms Title: Bellwether Farms Sheep Cheese Logs Packaging Creative Director: Mark Oliver Designers: Patti Devlin-Driskel, Mark Oliver Photographer: Alan Campbell

Design Firm: NeoPangea, West Reading PA Client: Unique Snacks Title: Pretzel Shells Packaging Creative Director: Brett Bagenstose Art Director: Teresa Van Wagner Designer: Teresa Van Wagner Photographer: Jeremy Drey Project Manager: Phillip Krick

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AMERICAN PACKAGE DESIGN AWARDS | FOOD + BEVERAGE

Design Firm: NeoPangea, West Reading PA Client: Unique Snacks Title: Splits Packaging Creative Director: Brett Bagenstose Art Director: Teresa Van Wagner Designer: Teresa Van Wagner Photographer: Jeremy Drey Project Manager: Phillip Krick

Design Firm: Odato Marketing Group | Tampa | Pittsburgh Client: Noble Worldwide Title: Noble Juicy Crunch Packaging Creative Directors: Chad Grandey, Scott Merriman Copywriter: Rich Odato Marketing Manager: Bruce Downing

Design Firm: One Flight Up Design & Innovation, Boonton NJ Client: Mondele- z International Title: Dessert Toppers - Oreo and Chips Ahoy!

Creative Director: Lynn Schmieder Designer: Keri Davis Photographer: Lynn Lohmeyer Illustrator: Chris Spliedt Account Director: Susan Ramos

Design Firm: One Flight Up Design & Innovation, Boonton NJ Client: Mondele- z International Title: Oreo Apple Cider Donut Limited Edition Creative Director: Lynn Schmieder Designer: Keri Davis Photographer: Lynn Lohmeyer Account Director: Susan Ramos

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Design Firm: PepsiCo Design & Innovation, New York NY Title: 7UP Core Restage Designer: PepsiCo Design & Innovation

Design Firm: PepsiCo Design & Innovation, New York NY Title: Bubly Bounce Design Designer: PepsiCo Design & Innovation

Design Firm: PepsiCo Design & Innovation, New York NY Title: Doritos Solid Black Designer: PepsiCo Design & Innovation

Design Firm: PepsiCo Design & Innovation, New York NY Title: EP Squid Roll Design Designer: PepsiCo Design & Innovation

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AMERICAN PACKAGE DESIGN AWARDS | FOOD + BEVERAGE

Design Firm: PepsiCo Design & Innovation, New York NY Title: Fruko Summer Designer: PepsiCo Design & Innovation

Design Firm: PepsiCo Design & Innovation, New York NY Title: K-Pepsi Designer: PepsiCo Design & Innovation

Design Firm: PepsiCo Design & Innovation, New York NY Title: Kurkure Core Redesign Designer: PepsiCo Design & Innovation

Design Firm: PepsiCo Design & Innovation, New York NY Title: Lay’s 2021 Mood Match Designer: PepsiCo Design & Innovation

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Design Firm: PepsiCo Design & Innovation, New York NY Title: Lay's Maxx Designer: PepsiCo Design & Innovation

Design Firm: PepsiCo Design & Innovation, New York NY Title: Mirinda Plus Real Juice Design Designer: PepsiCo Design & Innovation

Design Firm: PepsiCo Design & Innovation, New York NY Title: MTN Dew Cake-Smash Designer: PepsiCo Design & Innovation

Design Firm: PepsiCo Design & Innovation, New York NY Title: Pepsi Celebrates the Culture of Isaan Design Designer: PepsiCo Design & Innovation

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AMERICAN PACKAGE DESIGN AWARDS | FOOD + BEVERAGE

Design Firm: PepsiCo Design & Innovation, New York NY Title: Pepsi Cola China Series Designer: PepsiCo Design & Innovation

Design Firm: PepsiCo Design & Innovation, New York NY Title: PEPSI X SHFW SS2022 Designer: PepsiCo Design & Innovation

Design Firm: PepsiCo Design & Innovation, New York NY Title: Pepsi Culture Can LTO - Mexico Designer: PepsiCo Design & Innovation

Design Firm: PepsiCo Design & Innovation, New York NY Title: PepsiCo 2L PET Bottle Redesign Designer: PepsiCo Design & Innovation

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Design Firm: PepsiCo Design & Innovation, New York NY Title: Rockstar Energy Redesign Designer: PepsiCo Design & Innovation

Design Firm: PepsiCo Design & Innovation, New York NY Title: TAZO CALM Iced Herbal Tea Designer: PepsiCo Design & Innovation

Design Firm: Plant Creative, San Francisco CA Client: SunOpta Title: SOWN Oat Creamers Creative Director: Philippe Becker Designers: Philippe Becker, Kevin Sams

Design Firm: Plant Creative, San Francisco CA Client: Sir Inkwell’s Hemp Curiosities Title: Sir Inkwell’s New Brand Creation Creative Director: Philippe Becker Designer: Philippe Becker

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AMERICAN PACKAGE DESIGN AWARDS | FOOD + BEVERAGE

Design Firm: Sequel Studio, New York NY Client: Rockaway Brewing Company | People Power Initiative Title: Make It Count Beer Can Design Executive Creative Director: John Nishimoto Art Director: Dana Gonsalves Illustrator: Alban Oroz

Design Firm: Signal Theory, Kansas City MO Client: SONIC Drive-In Title: Summer Cups and Bags Creative Directors: Joe Wilper, Brent Davidson Art Director: Micah Barta Designer: Micah Barta Illustrator: Micah Barta Copywriter: Abby Smith

Design Firm: SmashBrand, Boise ID Client: Gemsa Enterprise Title: Farm To Market Cooking Oils Designers: Shelbi Sturges, Monika Cascone

Design Firm: SmashBrand, Boise ID Client: G Fuel LLC Title: G Fuel Venom Limited Edition Cans Creative Director: Matthew Beverly

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Design Firm: Smith Design, Morristown NJ Client: Citrus World Title: Blüm Botanicals Package Design Designer: Glenn Hagen

Design Firm: Smith Design, Morristown NJ Client: Florida’s Natural Title: Grower’s Pride Package Design Designers: Mike Doyle, Miles Hoffman

Design Firm: Smurfit Kappa - Colombia, Yumbo, Valle del Cauca CO Client: El Punto Multiple Title: Food Delivery Packaging Creative Director: Smurfit Kappa Art Director: Smurfit Kappa Designer: Smurfit Kappa

Design Firm: Spark, Milwaukee WI Client: TH Foods Inc. Title: Crunchmaster Bistro Crisps Creative Director: Craig Tollenaar Art Director: Zeynep Tangun-Kaplan Designer: Eric Timm Photographer: Dave Tracy

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AMERICAN PACKAGE DESIGN AWARDS | FOOD + BEVERAGE

Design Firm: Spark, Milwaukee WI Client: Bayou Boys Food, Inc. Title: Cajun Style Pies Creative Director: Craig Tollenaar Designer: Zeynep Tangun-Kaplan Photographer: Dave Tracy

Design Firm: Stacy Karzen LLC, Chicago IL Client: Amylu Foods Title: Sinai 48 Redesign Design & Art Direction: Stacy Karzen

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Design Firm: Stacy Karzen LLC, Chicago IL Client: Pride of Spice Trading Company Title: Pride of Spice Line Extension Design & Art Direction: Stacy Karzen

Design Firm: The Creative Pack LLC, Redondo Beach CA Client: FoodStory Brands LLC Title: Fresh Cravings Salsa Range Creative Director: Danielle Kidney Designers: Heather Storie, Paola Ip

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Design Firm: The Creative Pack LLC, Redondo Beach CA Client: Bakkavör USA Title: Knife & Fork Soup Range Creative Director: Danielle Kidney Designers: Heather Storie, Josh Manalang Photographer: Heather Winters

Design Firm: The Creative Pack LLC, Redondo Beach CA Client: Sandbox Snack Co. Title: Protein Cookie Bake Mix Range Creative Director: Danielle Kidney Designers: Heather Storie, Emma Tung Photographer: Heather Winters

Design Firm: Third Street, Chicago IL Client: SunFed Ranch Title: SunFed Ranch 100% Grass Burger Packaging Chief Creative Officer: David T. Jones Art Director: Stephanie Timmons Designer: Alex Moulitsas Strategy: Ted Roumanis (Positive) Photographer: Jamieson Mulholland President: Sean Smith Head of Digital: Phil Robinson

Design Firm: Tiara Agency, New York NY Client: Lady & The Chocolate Title: Brand and Package Design Creative Director: Laura Rosenberg Designer: Laura Rosenberg Photographer: Laura Rosenberg

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AMERICAN PACKAGE DESIGN AWARDS | FOOD + BEVERAGE

Design Firm: Wallace Church, New York NY Client: Wegmans Title: Wegmans Simmer Sauces Chief Creative Officer: Stan Church Executive Creative Director: John Bruno Design Director: Diana Luistro Senior Account Director: Maureen McKenna

Design Firm: Zack Group LLC, Mt Kisco NY Client: Grillies, Inc. Title: Grillies® Cheese Packaging Creative Director: Jeff Zack Designer: Zack Group Design Team

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Design Firm: Walsh Design, Seattle WA Client: Apricot Power® Title: Apricot Seed Pouch Creative Director: Miriam Walsh Lisco Designer: Miriam Walsh Lisco

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AMERICAN PACKAGE DESIGN AWARDS | WINE, BEER + LIQUOR

Design Firm: 3twenty9, Bellefonte PA Client: Good Intent Cider Title: GIC Label Rebrand Creative Director: Melissa Hombosky Art Director: Troy Weston Photographer: Melissa Hombosky

Design Firm: 4Parts Design, Portland OR Client: Racquet Club Spirits Title: Racquet Club Spirits Package Design Creative Director: Hayley McAfee Art Director: Hayley McAfee Designer: Hayley McAfee Illustrator: Hayley McAfee

Design Firm: Affinity Creative Group, Mare Island CA Client: Kevin Herman Title: Valley Ghost Madera County Aglianico Package Design Designer: Affinity Creative Group Photographer: Affinity Creative Group

Design Firm: Affinity Creative Group, Mare Island CA Client: Constellation Brands Title: Robert Mondavi Private Selection 100% Designer: Affinity Creative Group Photographer: Affinity Creative Group

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AMERICAN PACKAGE DESIGN AWARDS | WINE, BEER + LIQUOR

Design Firm: Affinity Creative Group, Mare Island CA Client: Trinchero Family Estates Title: Ménage à Trois Exotic Blend Designer: Affinity Creative Group Photographer: Affinity Creative Group

Design Firm: Affinity Creative Group, Mare Island CA Client: Miller Family Wines Title: J. Wilkes Platinum Tier Designer: Affinity Creative Group Photographer: Affinity Creative Group

Design Firm: Ampro Brand Charter, Bucharest RO Client: Purcari Group Title: Domeniile Cuza Packaging Design Creative Director: Irinel Ionescu Designer: Paul Lobza Project Manager: Sabina Pelinescu

Design Firm: Blackberry Farm, Walland TN Client: Blackberry Farm Brewery Title: Coyote Tactics India Pale Ale Art Director: Courtney Hendricks Designer: Greer Miceli Illustrator: Greer Miceli Photographer: Jessica Grant

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Design Firm: Blackberry Farm, Walland TN Client: Blackberry Farm Brewery Title: Winter Triangle Coffee Stout Art Director: Courtney Hendricks Designer: Greer Miceli Illustrator: Greer Miceli Photographer: Poynter Photo Co.

Design Firm: Bonavita Design LLC, Montclair NJ Client: Unimac, A Command Company Title: Rising Up, Lifting Spirits Holiday Champagne Box Creative Director: Donna Bonavita Designer: Donna Bonavita Photographer: Alison Shaw, Alison Shaw Photography Project/Marketing Management (Unimac): Diana Flocco, Michele Murphy Paper/Label: STARDREAM® Papers, learn more at neenahpaper.com

Design Firm: BOXWOOD, Seattle WA Client: August Forest Cellars Title: Branding and Package Design Designer: Joe Chauncey Illustrator: Joe Chauncey Paper/Label: ROYAL SUNDANCE® Papers, learn more at neenahpaper.com

Design Firm: BOXWOOD, Seattle WA Client: Conde Valdemar Title: Bio-Diversity Package Design Designer: Joe Chauncey Illustrator: Joe Chauncey

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AMERICAN PACKAGE DESIGN AWARDS | WINE, BEER + LIQUOR

Design Firm: CF Napa Brand Design, Napa CA Client: Smuggling Nun Title: Smuggling Nun Package Design

Design Firm: CF Napa Brand Design, Napa CA Client: Amizetta Estate Winery Title: Tradition Package Design

Design Firm: CF Napa Brand Design, Napa CA Client: Waikulu Distillery Title: Waikulu Distillery Package Design

Design Firm: CF Napa Brand Design, Napa CA Client: West Coast Wine Group Title: The Big Pink Rosé Package Design

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Design Firm: COHO Creative, Cincinnati OH Client: New Holland Brewing Company Title: VOSO Vodka Soda Executive Creative Director: Mike Skrzelowski Designers: Jen Register, Kate Raterman, Blake Logsdon, Eric Warning, Tim Kron Rendering Development: Kevin Bova

Design Firm: Deutsch Family Wine & Spirits, Stamford CT Client: Josh Cellars Title: Josh Cellars Reserve Redesign Creative Director: Cortney Provini President DFWS: Tom Steffanci Head of Global Production and Winemaker Josh Cellars: Wayne Donaldson Senior Vice President of Marketing: Dan Kleinman Director of Marketing Josh Cellars: Lisa Shelby Brand Manager Josh Cellars: Kathleen Kosiek Associate Brand Manager Josh Cellars: Georgina Kerz Purchasing Manage: Francesca Dedvukaj Program Manager: Erin Tanner

Design Firm: Deutsch Family Wine & Spirits, Stamford CT Client: Redemption Whiskey Title: Redemption Rum Cask Finish Creative Director: Cortney Provini President DFWS: Tom Steffanci Vice President of Spirits: Justin Miller Head of Global Production: Wayne Donaldson Program Manager: Kris Giordano

Design Firm: Equator Design, Chicago IL Client: Molson Coors Title: Miller High Life Creative Director: Aaron Funke Design Director: Alysha Balog Senior Designer: Vincci Fung Illustrator: Jo Thomas Director of Photography: Damien Thomas

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AMERICAN PACKAGE DESIGN AWARDS | WINE, BEER + LIQUOR

Design Firm: Erik Borreson Design, Stevens Point WI Client: Sunset Farms Title: Sunset Farms Family Creative Director: Erik Borreson Paper/Label: ESTATE LABEL® No. 4 White Laid 60 lb., learn more at neenahpaper.com

Design Firm: FORCEpkg, Lancaster PA Client: Mox Nix Investment Club Title: Mox Nix Straight Rye Whiskey Creative Director: Tom Newmaster Art Director: Brian Harper Designer: Lisa DeAngelo

Design Firm: Gatto Rivera, Napa CA Client: Winery Sixteen 600 Title: Á Deux Têtes Label Design Creative Director: Tim Gatto Art Director: Tim Gatto Designer: Tim Gatto Illustrator: Stanley Mouse Photographer: George E. Baker Jr. Printer: Fortis Solutions, Napa

Design Firm: Gatto Rivera, Napa CA Client: Six Figures Title: Six Figures Merlot Label Design Creative Director: Tim Gatto Art Director: Tim Gatto Designer: Tim Gatto Illustrator: Tim Gatto Photographer: George E. Baker Jr. Printer: Fortis Solutions, Napa

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Design Firm: id8, Marietta GA Client: Saro Cider Title: Saro Cider Product Line Packaging Creative Director: Julie Cofer Designer: Roy Fleeman

Design Firm: Jess Glebe Design, Wyncote PA Client: Eight Oaks Distillery Title: Veterans Cut Bourbon Designer: Jess Glebe Box Label Printing: Labelworx Bottle Label Printer: Wright Global Graphics Paper/Label: ESTATE LABEL® No. 9, learn more at neenahpaper.com

Design Firm: Jess Glebe Design, Wyncote PA Client: Bill’s Best Brewery Title: Beer Labels Designer: Jess Glebe Copywriter: Caitlin Riley Printer: Labelworx

Design Firm: MassMutual Brand Creative, Springfield MA Client: MassMutual Events and Conferences Title: Gift of Wine To Promote Boston Office Opening Creative Director: Marcin Witruszynski Art Director: Marcin Witruszynski Designer: Marcin Witruszynski

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AMERICAN PACKAGE DESIGN AWARDS | WINE, BEER + LIQUOR

Design Firm: New Glarus Brewing, La Crosse WI Title: New Glarus Brewing Strawberry Rhubarb Labels Package Production and Printing: Inland Packaging Paper/Label: ESTATE LABEL® No. 4, learn more at neenahpaper.com

Design Firm: Pearlfisher, New York NY Title: SoGood Saké

Design Firm: pfw design, Cape Neddick ME Client: Wiggly Bridge Distillery Title: The Daves’ Special Barrel Projects Creative Director: Patience F Williams Designer: Patience F Williams Phtographer: Bill Truslow Photography

Design Firm: S&N Design, Manhattan KS Client: Tallgrass Tap House Title: Beauregard, Ragnarök & Brews Crowler Cans Designers: Steve Lee, Taylor Rasmussen Photographer: Steve Lee

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Design Firm: Sally Morrow Creative, San Diego CA Client: New Hokkaido Beverage Co. Title: New Hokkaido Craft Seltzers Creative Director: Sally Morrow Art Director: Sally Morrow Designer: Sally Morrow Illustrator: Emile Holmewood Copywriter: Doug Lowell

Design Firm: Starr Hill Brewery, Crozet VA Title: Northern Lights IPA Designer: BJ Swing

Design Firm: Starr Hill Brewery, Crozet VA Title: Snow Blind Doppelbock Designer: BJ Swing

Design Firm: Storyhorse, Chicago IL Client: XED Beverage Title: Hape- Sake Spritz Creative Director: Liza Nikitas Designer: Steven Rogers Illustrator: Rose Julian

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AMERICAN PACKAGE DESIGN AWARDS | WINE, BEER + LIQUOR

Design Firm: Stranger & Stranger, San Francisco CA Client: R&B Distillers Title: Isle of Raasay Single Malt Scotch Designer: Stranger & Stranger

Design Firm: Stranger & Stranger, San Francisco CA Client: Compass Box Whisky Limited Title: Compass Box Magic Cask Designer: Stranger & Stranger

Design Firm: Troup, Chicago IL Client: SelvaRey Rum Title: SelvaRey Package Design Creative Director: Troup Branding & Design Art Director: Troup Branding & Design Designer: Troup Branding & Design Photographer: John Schulz, StudioSchulz

Design Firm: Watermark Design, Charlottesville VA Client: Ankida Ridge Vineyards Title: Ankida Ridge Vineyards Rebrand Creative Director: Darcey Lacy Designer: Rebekah Seiler Illustrator: Rebekah Seiler

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Design Firm: Watermark Design, Charlottesville VA Client: Matchbook Distilling Co. Title: Blingnova Label Design Creative Director: Darcey Lacy Designer: Rebekah Seiler

Design Firm: Watermark Design, Charlottesville VA Client: Chiles Family Orchard Title: Carter Mountain Wines Label Design Creative Director: Darcey Lacy Designer: Seth McDuffie Illustrator: Seth McDuffie

_ Design Firm: Watermark Design, Charlottesville VA Client: Dek o Cocktails Title: Dek Package Design Creative Director: Darcey Lacy Designer: Seth McDuffie Illustrator: Seth McDuffie

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AMERICAN PACKAGE DESIGN AWARDS | BEAUTY + PERSONAL CARE

Design Firm: 1HQ USA, New York NY Client: Hain Celestial Title: Ja- sön Naturals Redesign Creative Director: Kate Rascoe Design Director: Cat Losi Designers: Marina Goba, Nancy Brogden Account Director: Hillary Hoch Managing Director: Laura Wade

Design Firm: AARP Publications, Washington DC Title: Luxe & Luminous Collection, by Sisters from AARP Senior Deputy Art Director: Dian Holton Illustrator: Hadiya Williams Editor in Chief, Sisters from AARP: Claire McIntosh

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Design Firm: 1HQ USA, New York NY Client: Unilever Title: Aroma Collection

by Suave Creative Director: Kate Rascoe Art Director: Cat Losi Designers: Marina Goba, Nancy Brogden Creative Director: Kate Rascoe Design Director: Cat Losi Designers: Marina Goba, Nancy Brogden Illustrator: Lori Anzalone Senior Account Manager: Michael King Managing Director: Laura Wade

Design Firm: arithmetic, Vancouver BC Client: United & Free Title: United & Free Packaging Design Creative Director: Margherita Porra Designers: Margherita Porra, Rachel Sanvido Production: Elizabeth Vegh

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Design Firm: Aruliden, New York NY Client: Wisley/Openwork Title: Openwork – Step By Step Skincare For Men Art Director: Rogerio Lionzo Designers: Kyle Laidlaw, Eliot Reshetar-Jost, Yuliana Troubetskaia, Meaghan Murray Co-Founders, Aruliden: Rinat Aruh, Johan Liden Communications Coordinator: Sarah Pyo

Design Firm: Aveda, Minneapolis MN Title: Aveda x 3.1 Phillip Lim Holiday Collaboration Executive Creative Director: Marney Kerr Associate Director of Packaging Design: Robert Repta Paper/Label: ENVIRONMENT® Papers, learn more at neenahpaper.com

Design Firm: Brian Schultz Design, Wildwood MO Client: Triumph Pharmaceuticals Title: SmartMouth Package Refresh Creative Director: Brian Schultz Design Art Director: Brian Schultz Design Designer: Brian Schultz Design Illustrator: Brian Schultz Design

Design Firm: Eleven, Ridgefield CT Client: Beiersdorf Title: Eucerin Sun Package Design Creative Director: Stuart Whitworth

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AMERICAN PACKAGE DESIGN AWARDS | BEAUTY + PERSONAL CARE

Design Firm: FutureBrand, New York NY Client: Cetaphil Title: Cetaphil Package Design - Expressing The Emotion of Sensitive Skin Creative Director: Daniel Andersson Illustrators: Rodrigo Palmieri, Paula Saito Strategy: Enshalla Anderson, Alicia Fowler Implementation: Kris Pelletier, Jamahl Umar

Design Firm: Jaspriya Sahmey, Brooklyn NY Client: Title: En Bouquet Skin Care, Hair Care and Cosmetics Branding and Packaging Designer: Jaspriya Sahmey Paper/Label: NEENAH® Folding Board, Natural Pearl, learn more at neenahpaper.com

Design Firm: Jess Glebe Design, Wyncote PA Client: Latched + Hooked Title: Braid Pop Packaging Designer: Jess Glebe

Design Firm: KUDOS Design Collaboratory, Jackson Heights NY Client: Wardah Title: Wardah Colorfit Series Creative Directors: Mellisa Hugo, Andy Kurniawan Art Director: Melisa Nugroho Designers: Rysa Adristi, Adinda Sundara, Salma Azhar

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Design Firm: KUDOS Design Collaboratory, Jackson Heights NY Client: LABORE´ Title: LABORE´ Skin Care Series Creative Director: Andy Kurniawan Art Directors: Michaellandi Febiandi, Ilham Muhamad Firdaus Designers: Bino Dzakaria, Imam Fadilah

Design Firm: KUDOS Design Collaboratory, Jackson Heights NY Client: Emina Title: Emina Poppin' Matte Creative Director: Mellisa Hugo Art Director: Carla Stephano Designers: Lisa Andrea Nolwenn, Giovanni Adrian Sitepu, Nadya Nisa Permana Illustrator: Lisa Andrea Nolwenn

Design Firm: MSLK, Astoria NY Client: lujo bar Title: Shower Steam Packaging Creative Director: Sheri Koetting Art Director: Aimee Kassana Designers: Mohamed Samir, Adzaan Muqtadir Illustrator: Mohamed Samir Product Renderer: Jamie Cardoso

Design Firm: Wallace Church, New York NY Client: Church & Dwight Title: Viviscal Hair Growth Chief Creative Officer: Stan Church Executive Creative Director: John Bruno Senior Designer: Madeline Simon Illustrator: Kate Danilova Senior Account Director: Maureen McKenna

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AMERICAN PACKAGE DESIGN AWARDS | HEALTH + WELLNESS

Design Firm: Andon Guenther Design, LLC, Denver CO Client: Dymatize Enterprises, LLC Title: ISO100 Influencer PR Kit Creative Director: C. Andon Guenther Art Director: C. Andon Guenther Designer: C. Andon Guenther Account Manager: Ian Macdonald Brand Strategy: Rosa Bree Willems

Design Firm: Clarkmcdowall, New York NY Client: Gaia Herbs Title: Gaia Herbal Gummies Creative Director: Adrienne Muken Art Director: Theresa Lennahan Designers: Theresa Lennahan, Audra Schroeder

Design Firm: Clever Creative, Los Angeles CA Title: Gennev Vitality Packaging Creative Director: Shannon Gabor Art Directors: Emily Zarnow, Micah Betiato Designers: Emily Zarnow, Micah Betiato

Design Firm: Eleven, Ridgefield CT Client: Maria Shriver & Patrick Schwarzenegger Title: MOSH - The Brain Brand Creative Director: Stuart Whitworth Designer: Catie Randall Brown Illustrator: Mike Wepplo

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Design Firm: Elmwood, New York NY Client: HRA Pharma Title: HRA Hana Creative Director: Paul Ponting Design Director: Rob Dyer Senior Designer: Stacy Agius Account Director: Charley Pickering Head of Provocation & Strategy: Deborah Stafford-Watson Motion Graphics: Oliver Minchin Lettering Artist: Rachel Joy

Design Firm: FAI Design Group, Irvington NY Client: Ombre Lab Title: Ombre Gut Health Kit & Probiotics Creative Director: Allison Schwartz Art Director: Robert Scully Designers: Robert Scully, Joanna Loftus

Design Firm: Hughes BrandMix, Norwalk CT Client: Muesli Fusion, Inc. Title: GUUD Rebrand Creative Director: Greg Martin Designer: HBX Design Team

Design Firm: ICON Creative Agency, Pasadena CA Client: Nestle Health Science Title: HBgard, FDgard, IBgard Line Look Creative Director: Dan Castro Art Director: Jennifer Butler Designers: Yvonne Lee, Tawny Coston Illustrator: Tawny Coston Photographer: Tony Price

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AMERICAN PACKAGE DESIGN AWARDS | HEALTH + WELLNESS

Design Firm: LPK, Cincinnati OH Client: The Vitamin Shoppe Title: TrueYou™ New Brand Launch Creative Director: Billy Thomas Designers: Jenny Vogt, Ju Ham, Caroline Molony

Design Firm: MSLK, Astoria NY Client: Lemyn® Organics Title: Lemyn® Organics Medical-Grade Hand Sanitizer Gel Creative Director: Sheri Koetting Designers: Ashley Turcheck, Nova Megantara Illustrators: Ashley Turcheck, Nova Megantara Product Renderers: Industrial Color and Deniz Durmus

Design Firm: One17 Creative, Hermosa Beach CA Client: Clarke Bioscience Title: Clarke Bioscience Packaging Creative Director: Jeannine McHenry

Design Firm: Pearlfisher, New York NY Client: Colgate-Palmolive Title: Hum by Colgate

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Design Firm: Reckitt Brand Experience Design Team, New York NY Client: Durex Title: INTERSEXION by Durex Agency Partner: Design Bridge

Design Firm: SmashBrand, Boise ID Client: Sonova Consumer Hearing Title: HellGO Ready-to-Wear Hearing Device Creative Director: Ben Negrete

Design Firm: The Local Brand Co., Los Angeles CA Client: Anako | Moringa Infused Artisanal Products Title: Anako Packaging Creative Director: Greg Chinn Illustrator: Greg Chinn Photographer: Emily R. Sue

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AMERICAN PACKAGE DESIGN AWARDS | COMPUTERS, ELECTRONICS + TECH

Design Firm: Asurion, Nashville TN Title: Phone Replacement Box Creative Director: John Elter Art Director: Davide Allegra Designer: Davide Allegra Copywriter: Mathew Nanes Project Manager: Michael Higginbotham Marketing Manager: Mallory Jones

Design Firm: Dell Technologies, Experience Innovation Group, Austin TX Title: Dell UltraSharp Webcam Packaging Designer: Experience Innovation Group

Design Firm: Dell Technologies, Experience Innovation Group, Austin TX Title: Alienware X Series Packaging Designer: Experience Innovation Group

Design Firm: Kilter, LA, Pasadena CA Client: YesVideo - Capture Title: Capture Time Capsule Package Design Creative Director: Joseph Prichard Designer: Tracy Tran

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Design Firm: Ten Gun Design, Edmonds WA Client: Xbox Title: Xbox 20th Anniversary Accessory Packaging Executive Creative Director: Zoe McNamara 3D Creative Director: Chanelle de Nysschen Design Director: Aaron Jacobo 3D Art Director: David Gaitan Senior Designer: Jeff Anderson Designer: Kyle Fiore Associate Designer: Katherine Taylor Senior Production Designer: Amy Curtiss Senior 3D Artists: Jammy Chong, Steve Worden Senior Compositor: Holli Alvarado Senior Visual Artist: Kole Montross Senior Retouch Artist: Erin Travelstead Technical Producer: Lauren Krause QA Specialist: Jessica Larkin Senior Project Managers: Carly Buwalda, Bridget Boyes, Aimee Babcock, Taylor Baker Project Coordinator: Sarah Miericke

Design Firm: Ten Gun Design, Edmonds WA Client: Xbox Title: Xbox Series X Halo Infinite LE Package Executive Creative Director: Zoe McNamara 3D Creative Director: Chanelle de Nysschen Senior 3D Artists: Jammy Chong, Steve Worden, T Kihara Senior Visual Artist: Kole Montross Art Director: Johann A. Gomez Design Director: Aaron Jacobo 3D Art Director: David Gaitan Senior Designer: Jeff Anderson Senior Production Designer: Amy Curtiss Associate Designer: Katherine Taylor Production Director: Ian Shulman Senior Retouch Artist: Erin Travelstead Senior QA Specialist: Jessica Larkin Technical Producer: Lauren Krause Senior Project Managers: Taylor Baker, Carly Buwalda, Bridget Boyes, Aimee Babcock Project Coordinator: Taryn Toevs

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AMERICAN PACKAGE DESIGN AWARDS | HOME, GARDEN + INDUSTRIAL

Design Firm: Barenbrug USA, Tangent OR Title: Elite Seeded Bermudagrass Packaging Art Director: Andrew Crawford

Design Firm: FORCEpkg, Lancaster PA Client: Stoner Car Care Title: Invisible Glass Ceramic Glass Coating Creative Director: Tom Newmaster Art Director: Brian Harper Designer: Jinger Guigley

Design Firm: FORCEpkg, Lancaster PA Client: Form Create, LLC Title: ValLid Tethered Valve Stem Caps Creative Director: Tom Newmaster Art Director: Brian Harper Designer: Anthony Nardo

Design Firm: GAF Creative Services, Parsippany NJ Title: GAF Coatings Creative Director: Carlos Caicedo Associate Creative Director: Don Miller Designer: Carolina Monza 3D Rendering Carolina Monza Icon Illustrations: David Shin Photographers: Eric Coughlin, Jeff Herbert, Bucket Images: Danny Muro Retoucher: Richard To

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Design Firm: GAF Creative Services, Parsippany NJ Title: GAF Timberline HDZ Package Design Creative Director: Carlos Caicedo Designer: Carolina Monza 3D Rendering: Caroline Monza Icon Illustrations: David Shin Retoucher: David Toonkel Senior Manager Creative Design: Natalie Cruz Project Manager: Donald Jackson

Design Firm: GAF Creative Services, Parsippany NJ Title: GAF Master Flow Package Design Creative Director: Carlos Caicedo Designer: Carolina Monza 3D Rendering: Caroline Monza Icon Illustrations: David Shin Senior Manager Creative Design: Natalie Cruz Project Manager: Donald Jackson

Design Firm: GAF Creative Services, Parsippany NJ Title: GAF Ridge Caps Package Design Creative Director: Carlos Caicedo Designer: Carolina Monza 3D Rendering: Caroline Monza Icon Illustrations: David Shin Senior Manager Creative Design: Natalie Cruz Project Manager: Donald Jackson

Design Firm: K&N Engineering, Inc., Riverside CA Title: K&N Air Filter Packaging Reimagined Creative Director: Adam Stadler Designer: Adam Stadler Vice President of Marketing: Jason Vaske

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AMERICAN PACKAGE DESIGN AWARDS | HOME, GARDEN + INDUSTRIAL

Design Firm: Our Man In Havana, Brooklyn NY Title: Habana Candles Box and Label Design Creative Directors: Andrew Golomb, Sylve Rosen-Bernstein Art Director: Lisa Alban Designer: Taylor Whitlock Illustrator: Violet Herzfeld Photographer: Lacy Gardner Candlemaker: Underdog Candles

Design Firm: Porchlight, Atlanta GA Client: The Hillman Group Title: Deck Plus Screws E-Commerce Point of Purchase Creative Director: Greg Corey Art Director/Designer: Jessica Moore Production Designer: Monica Beesting Photographer: Peter Hobbs Account Manager: Dan Buckley

Design Firm: Pro Line Products Inc., Dallas TX Title: StretchAir Packaging and POP Design Creative Director: Ellen HardenWard Agency: Dorn Marketing VP Marketing & Creative: Ellen HardenWard CEO: Richard Lawless President: Patrick McDonald

Design Firm: SmashBrand, Boise ID Client: Scott Brothers Global Title: Drew & Jonathan Home Packaging System Creative Director: Monika Cascone Designers: Shelbi Sturges, Monika Cascone

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Design Firm: Smith Design, Morristown NJ Client: Henkel Title: Purex Crystals Package Design Creative Director: Glenn Hagen Art Director: Tim Williams Production: Brian Greenhalgh

Design Firm: Smurfit Kappa Brasil, Sao Paulo Brazil Client: Companhia Dorel Brasil Title: Project Buffering: EPS Replacement For A More Sustainable Furniture Packaging Line Supervisor de Desenvolvimento de Produto: Ingrid Sobrinho

Design Firm: Smurfit Kappa North America, Irving TX Client: Sconberg Terraflame Title: Sconberg Protective Sustainable Packaging for eCommerce Designer: Ramiro Aguayo Sales Representative: Abraham Aviles

Design Firm: Spectrum Brands and Blue Dog Design, Earth City MO Client: Spectrum Brands Title: Cutter® Insect Repellents Designers: Bluedog Design, Spectrum Brands Teams

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AMERICAN PACKAGE DESIGN AWARDS | HOME, GARDEN + INDUSTRIAL

Design Firm: The Creative Pack LLC, Redondo Beach CA Client: Sensitive Home Title: Sensitive Home Cleaning Range Redesign Creative Director: Danielle Kidney Designer: Emma Tung

Design Firm: Wallace Church, New York NY Title: BIC Vacation Series Chief Creative Officer: Stan Church Executive Creative Director: John Bruno Associate Creative Director: Jodi Lubrich Design Director: Diana Luistro Designer: Bird Tubkam

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Design Firm: VSA Partners, Boston MA Title: With Care – Sappi Holiday Kit Creative Director: YanYan Zhang Art Director: Elaine Palutsis Designers: Jim Geiyer, Alexandra Davis

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AMERICAN PACKAGE DESIGN AWARDS | TOYS + GAMES

Design Firm: fisher-price, East Aurora NY Title: Infant Play Kits Designers: Shannon Swan, Tracy Mui, Katherine Cheung Photographer: Bill Kramer Copywriter: Jessica Zyglis Package Engineer: Lakeshia Haynes, Tomy Leung, Danny Wei Package Manager: Janeen Mears Director of Packaging: Lisa Allard VP Brand Creative: Erik Jobson

Design Firm: fisher-price, East Aurora NY Title: Imaginext Pop Up Gotham Play Set Designers: Nick Langswager, Joyce Du Illustrator: Jeff Mangiat Copywriter: Pam Mogensen Package Engineer: Brian Rice, Danny Wei Package Manager: Randy Edgington VP Brand Creative: Joel Smith

Design Firm: fisher-price, East Aurora NY Title: Little People Collector (Rolling Stones, Inspiring Women, A Christmas Story, Golden Girls) Designers: Melissa Buckenmeyer, Jaycie Fontaine, Chelsea Turton, Algae Fung Illustrators: Ken Townsend, Jim Talbot Copywriter: Patty Getzin Package Engineers: Michelle Slifka, Ben Brooks, Tomy Leung Package Manager: Janeen Mears Director of Packaging: Lisa Allard VP Brand Creative: Erik Jobson

Design Firm: Learning Without Tears Title: A-Z for Mat Man and Me Classroom & Home Sets Creative Director: Shannon Rutledge Designer: Julie Koborg Illustrator: Julie Koberg Photographer: Carol Miller

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AMERICAN PACKAGE DESIGN AWARDS | TOYS + GAMES

Design Firm: Mattel Inc., El Segundo CA Title: Barbie® EXTRA Deluxe Doll Lead Package Designer: Sarah Pata Illustrator: Mona Daly Lead Copywriter: Eleanor Oliver Senior Package Engineer: Autumn Borges Project Manager: Bianca Serle Manager Package Design: Tyler Russell Director Package Design: Suzanna Lakatos VP Package Design: Jamie Dunn

Design Firm: Mattel Inc., El Segundo CA Title: Barbie® Tribute Collection™ Lucille Ball Doll Lead Package Designer: Sarah Pata Lead Copywriter: Tamika Cosen Senior Package Engineer: Kambiz Betaharon Project Manager: Patty Serafin Director Package Design: Suzanna Lakatos VP Package Design: Jamie Dunn

Design Firm: Mattel Inc., El Segundo CA Title: Barbie® Dia De Muertos Barbie and Ken Dolls Staff Package Designer: Sal Velazquez Illustrator: Ray Goudey Lead Copywriter: Eleanor Oliver Senior Package Engineer: Kambiz Betaharon Project Manager: Patty Serafin Director Package Design: Suzanna Lakatos VP Package Design: Jamie Dunn

Design Firm: Mattel Inc., El Segundo CA Title: Harry Potter Platform 9 3/4 Package Designer: Diane Wu Copywriter: Amanda Egan Package Engineer: Jason Reopell Project Manager: Patty Serafin Director Package Design: Karen Taylor

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Design Firm: Mattel Inc., El Segundo CA Title: 1:10 Scale HWRC Original Edition Batmobile Creative Director: Gretchen de Castellane Art Director: Mark Kawakami Designer: Eric Li Illustrator: Warner Brothers Copywriter: Erica Soto Engineer: Dave Magde Manager: Emer Lalor

Design Firm: Mattel Inc., El Segundo CA Title: Concepts of Creation – Street Sharks Key Lead Package Designer: Michael Petrosky Artists: Alton Takeyasu, David McElroy, Dave Wolfram Lead Copywriter: Julee Shapiro Manager, Package Engineering: Adam O'Connor Director Package Design: Livia Roustan

Design Firm: Mattel Inc., El Segundo CA Title: My Garden Baby Branding Package Designer: Jessica Garvin Copywriters: Virginia Hsia, Amanda Egan Package Engineer: Jason Reopell Project Manager: Patty Serafin Manager Package Design: Jennifer Yang Director Package Design: Karen Taylor

Design Firm: Mattel Inc., El Segundo CA Title: Monster High Collector Branding Package Designer: Jessica Garvin Copywriter: Kevin Callahan Package Engineers: David Lochner, Mark Donham Project Manager: Patty Serafin Director Package Design: Karen Taylor

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AMERICAN PACKAGE DESIGN AWARDS | TOYS + GAMES

Design Firm: Mattel Inc., El Segundo CA Title: Pixar Spotlight Series Partner: Disney and Pixar Senior Package Designer: Krizia Carungcong Copywriter: Melissa Karlin Senior Package Engineer: Cole Fenton Director Package Design: Livia Roustan

Design Firm: Mattel Inc., El Segundo CA Title: Polly Packet Keepsake Collection Starlight Castle™ Compact Package Designer: Zhone Ping Copywriter: Amanda Egan Package Engineer: Jason Reopell Project Manager: Patty Serafin Manager Package Design: Jennifer Yang Director Package Design: Karen Taylor

Design Firm: Mattel Inc., El Segundo CA Title: WWE Sgt. Slaughter Comic Con 2021 Exclusive Senior Package Designer: Bruce Reyes Lead Copywriter: Robert Rudman Senior Package Engineer: Jacob Snethen Manager Package Design: Frank Medrano Director Package Design: Livia Roustan

Design Firm: Mattel Inc., El Segundo CA Title: Masters of the Universe® The Evil Horde® Key Lead Package Designer: Roy Juarez Artists: Axel Giménez, Nate Baertsch Lead Copywriter: Robert Rudman Package Engineering: Adam O’Connor Manager Package Design: Frank Medrano Director Package Design: Livia Roustan

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Design Firm: McHale Design, Signal Hill CA Client: Sunny Days Entertainment LLC Title: Honey Bee Acres Branding and Packaging Creative Principals: Maureen McHale, Joe Campos Creative Director: Martha Catlin Designers: Martha Catlin, Jane Lau Chief Creative Officer at LFR Creative, LLC: Lori Rotter

Design Firm: McHale Design, Signal Hill CA Client: Sunny Days Entertainment LLC Title: Pom Pops Branding and Packaging Creative Directors: Maureen McHale, Joe Campos Art Director: Hyun Park Designers: Hyun Park, Jane Lau, Erika Magallon Creative Principals: Maureen McHale, Joe Campos Creative Director: Martha Catlin Art Director: Hyun Park Designers: Hyun Park, Jane Lau, Erika Magallon Chief Creative Officer at LFR Creative, LLC: Lori Rotter

Design Firm: One Flight Up Design & Innovation, Boonton NJ Client: Cra-Z-Art LLC Title: RoseArt Premium Art Supplies Creative Director: Lynn Schmieder Designer: Marilina Yang Photographer: Lynn Lohmeyer Illustrator: Chris Spliedt Account Director: Susan Ramos

Design Firm: One Flight Up Design & Innovation, Boonton NJ Client: Cra-Z-Art, LLC Title: Nickelodeon CraZSand Rainbow Case and Food Truck Creative Director: Lynn Schmieder Art Directors: Pam Castello, Alfredo Hurtado Designers: Pam Castello, Alfredo Hurtado Photography and Retouching: Matt Franz Account Director: Barbara DeVos

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AMERICAN PACKAGE DESIGN AWARDS | TOYS + GAMES

Design Firm: The Pokémon Company International, Durham NC Client: Pokémon Celebrations Ultra-Premium Collection Producer: RRD Packaging Solutions

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AMERICAN PACKAGE DESIGN AWARDS | ANIMALS + PETS

Design Firm: BrandFire Creative, St. Louis MO Client: Dog Treats Naturals Title: Dog Treats Naturals Family Creative Director: Craig Swoboda Designer: Craig Swoboda

Design Firm: Brian Schultz Design, Wildwood MO Client: Treat Planet Title: Popper’s Package Design Creative Director: Brian Schultz Design Art Director: Brian Schultz Design Designer: Brian Schultz Design Illustrator: Brian Schultz Design

Design Firm: Brian Schultz Design, Wildwood MO Client: MannaPro Title: Nutrifood® Fruit Snax Packaging Creative Director: Brian Schultz Design Art Director: Brian Schultz Design Designer: Brian Schultz Design Illustrator: Brian Schultz Design

Design Firm: Canidae Petfood LLC, Inhouse Design Department, Greenwich CT Title: Canidae All Life Stage Pet Food Creative Director: Kirsten Burgess Art Directors: Brandon Design, Elody Chappuy

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AMERICAN PACKAGE DESIGN AWARDS | ANIMALS + PETS

Design Firm: Canidae Petfood LLC, Inhouse Design Department, Greenwich CT Title: Canidae Goodness Premium Pet Food Creative Director: Kirsten Burgess Art Directors: Brandon Design, Elody Chappuy

Design Firm: CBX, Minneapolis MN/New York NY Client: J.M. Smucker Company Title: Milk-Bone® Package Redesign Creative Director: Chris Cook Design Manager: Brendan Reilly Senior Designers: Peter Robertson, Tim Bayon

Design Firm: Central Garden & Pet Creative, Franklin WI Client: Kaytee Title: Nutrisoft Packaging Creative Director: Stacy Blint Designers: Craig Butgereit, Jonathan Halquist

Design Firm: Central Garden & Pet Creative, Franklin WI Client: Kaytee Title: Field + Forest Packaging Creative Director: Stacy Blint Designer: Craig Butgereit Production Designers: Linelle Gottfredsen, Leann Wolf

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Design Firm: Hughes BrandMix, Norwalk CT Client: Wellness Pet Company, Inc. Title: Good Dog by Wellness Launch Creative Director: Greg Martin Designer: HBX Design Team

Design Firm: Little Big Brands, White Plains NY Client: Better Choice Co. Title: Halo Elevate Packaging Creative Director: Richard Palmer Middle Weight Designer: Emily White Senior Account Director: Katie Lopez

Design Firm: Plant Creative, San Francisco CA Client: Targeted Pet Care Title: Chewsay Daily Dental Dog Chews and Rawhide-Free Dog Chews Creative Director: Philippe Becker Designers: Kevin Sams, Jay Cabalquinto, Philippe Becker Illustrator: Chris Chatterton Photography: Plant Creative Naming & Brand Voice: Brody Hartman

Design Firm: ProAmpac, North Hampton NH Client: Nestle Purina Title: Friskies Lil’ Gravies Creative Director: Nestle Art Director: Nestle Designer: Nestle Flexible Packaging Solution: ProAmpac

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AMERICAN PACKAGE DESIGN AWARDS | ANIMALS + PETS

Design Firm: Spectrum Brands - Global Pet Care and Home & Garden, Earth City MO Client: Spectrum Brands Title: One Earth™ Grooming Collection Designer: Spectrum Brands Communications/Creative Team

Design Firm: Spectrum Brands - Global Pet Care and Home & Garden, Earth City MO Client: Spectrum Brands Title: Wild Harvest® Healthy Benefits Designer: Spectrum Brands Communications/Creative Team

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Design Firm: Spectrum Brands - Global Pet Care and Home & Garden, Earth City MO Client: Spectrum Brands Title: Tetra® STEM Kit Activity Guide Designer: Spectrum Brands Communications/Creative Team

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AMERICAN PACKAGE DESIGN AWARDS | MUSIC + ENTERTAINMENT

Design Firm: Comiti, Dallas TX Client: Don’t Get Lemon Title: Hyper Hollow Heaven LP Album Cover Creative Director: Nicholas Ross Illustrator: Nicholas Ross

Design Firm: Gauger + Associates, San Francisco CA Title: Gauger + Associates New Year Playlist Album Cover Creative Director: David Gauger Art Director: Jessica Riano Designer: Jessica Riano

Design Firm: Little Lady Studio, Austin TX Client: Voice of Maasai Title: Kalo Shore Ele Lindaito Album Art Designer: Jessey Jansen Paper/Label: ASTROBRIGHTS® Paper, learn more at neenahpaper.com

Design Firm: Routhier Design Group, Nashville TN Client: Fika Recordings Title: Let’s Whisper – The In-Between Times LP Art Director: Jason Routhier Designer: Jason Routhier

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AMERICAN PACKAGE DESIGN AWARDS | MUSIC + ENTERTAINMENT

Design Firm: Ten Gun Design, Edmonds WA Client: Pokemon Title: Pokemon 25th Anniversary Artists Kit Executive Creative Director: Zoe McNamara Creative Director: Ryan Burlinson Art Director: Johann A. Gomez Designers: Kyle Fiore, Jeremiah McDaniel Associate Designer: Nate Vario Senior QA Specialist: Jessica Larkin Client Experience Director: Heather Ottmar Technical Program Manager: Jessah Hofker

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AMERICAN PACKAGE DESIGN AWARDS | CBD + CANNABIS

Design Firm: Blue Dart Ventures, Prairie Village KS Client: CLOVR Manufacturing Title: CLOVR Packaging Design Creative Director: Bethanie White Art Director: Tad Hayes Designer: Tad Hayes

Design Firm: Blue Dart Ventures, Prairie Village KS Client: CLOVR Manufacturing Title: Funny Bone Packaging Design Creative Director: Bethanie White Art Director: Tad Hayes Designer: Tad Hayes

Design Firm: BRIGADE, Hadley MA Client: Ocean Breeze Cultivators Title: Grown By The Sea. Creative Directors: Kirsten Modestow, Joe Marden Designers: Jimmy Parker, Anthony Sarkis Illustrator: Thom Dudley

Design Firm: Design Womb, San Rafael CA Client: Happi Title: Happi Cannabis Sparkling Water Package Design Creative Director: Nicole LaFave Designer: Nicole LaFave Illustrator: Nicole LaFave

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AMERICAN PACKAGE DESIGN AWARDS | CBD + CANNABIS

Design Firm: Invok Brands, New York NY Client: Copperstate Farms Title: arae Package Design Creative Director: Richard Shear Art Director: Timothy McLaughlin Designers: Timothy McLaughlin, Devon Luxmore Account Director: Dana Tomiczek Animation Design: Lucy Jiyeon Son Production Artist: Tom Masters Strategy: Dana Tomiczek, Michael Azulay Consultant: Mark Pola

Design Firm: RRD Packaging Solutions, Durham NC Client: CV Sciences Title: Holiday Survival Kit Carton Structural Design: RRD Packaging Solutions Producer: RRD Packaging Solutions

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Design Firm: Platinum Brands, LLC, Canyon Lake TX Client: TasteBudz Title: Taste Budz Refresh Creative Director: Brooks Allman Art Director: Amy Webb Designer: Asha Malate Photography: Fox & Ng, Tegan Photography

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AMERICAN PACKAGE DESIGN AWARDS | LUXURY PACKAGING

Design Firm: Case Makes, Harrison NY Title: Case Makes Swatch Kit Creative Director: Chanel Cohn

Design Firm: COHO Creative, Cincinnati OH Client: Age International, Inc. Title: Blanton's 2021 Limited Edition Packaging Executive Creative Director: Mike Skrzelowski Designers: Chris Combs, Maria Fisher, Tim Kron Rendering Development: Kevin Bova

Design Firm: COHO Creative, Cincinnati OH Client: Wolf Spirit Distillery Title: Puncher’s Chance 'The D12TANCE' 12-Year-Old Bourbon Executive Creative Director: Mike Skrzelowski Designers: Jon Shapiro, Blake Logsdon, Eric Warning, Michael Simmons Rendering Development: Kevin Bova

Design Firm: Gatto Rivera, Napa CA Client: Saracina Vineyards Title: Saracina Vineyards Label Redesign Creative Director: Tim Gatto Art Director: Tim Gatto Designer: Tim Gatto Illustrator: Tim Gatto Photographer: George E. Baker Jr. Printer: MCC Napa, California

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AMERICAN PACKAGE DESIGN AWARDS | LUXURY PACKAGING

Design Firm: Hagerty Creative Team, Traverse City MI Client: The Hagerty Group LLC Hagerty Title: Radius Welcome Experience Creative Director: Tarra Warnes Designer: Jesus Roldan Copywriter: Jacob Bauer Photographer: Kayla Keenan Print and Production: Holland Litho Printing Services Paper/Label: Outer Tear Sleeve - CLASSIC® Techweave Papers, Epic Black Cover; Buffer Tray and Insert NEENAH® Folding Board; Thank You Card - CLASSIC Techweave Papers, Solar White Cover; Bi-Folder - NEENAH® Folding Board; Sleeve - NEENAH® Folding Board; Radius Scent Cards for Tear Strip Box - NEENAH® Blotter Papers, learn more at neenahpaper.com

Design Firm: Integrated Printing & Graphics, New York NY Client: The O Group for Shwetambari Title: Shwetambari Textiles Box Chief Executive Officer: Orit Chief Creative Officer: Daymon Bruck

Design Firm: Integrated Printing & Graphics, New York NY Client: Hudson Group Title: Request for Proposal Phoenix Airport VP Creative Director: Steve Goulbourne

Design Firm: Integrated Printing & Graphics, New York NY Client: Hudson Group Title: Request for Proposal Oakland Airport VP Creative Director: Steve Goulbourne

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Design Firm: Merit, Harrisburg PA Client: Bejeti Title: Influencer VIP Invitation Creative Director: James Madsen Art Director: Jay DeLutis Senior Copywriter: Paul Murray Copywriter: Eric Helms Printer: Somerset Letterpress Paper/Label: TOUCHÉ Papers, learn more at neenahpaper.com

Design Firm: Mishimoto, New Castle DE Title: Mishimoto Carbon Fiber Catch Can Creative Director: Kristin Valis Art Director: Lars Nilsen Designer: Lars Nilsen Illustrator: Lars Nilsen Photographer: Lars Nilsen

Design Firm: Roxanne Bradley-Tate Design, LLC, Alexandria VA Client: Bluebird Giftbox Title: Bluebird Giftbox: Logo, Identity, & Package Design Designer: Roxanne Bradley-Tate Printer: Worth Higgins & Associates, Richmond VA Paper/Label: Bellybands: CLASSIC CREST® Papers, learn more at neenahpaper.com

Design Firm: Smurfit Kappa - Colombia, Yumbo, Valle del Cauca CO Client: SIMAN Title: Luxury and Sustainable Packaging Creative Director: Smurfit Kappa Art Director: Smurfit Kappa Designer: Smurfit Kappa

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AMERICAN PACKAGE DESIGN AWARDS | PRIVATE LABEL PACKAGING

Design Firm: Amazon Kitchen Brand Creative, Seattle WA Client: Amazon Title: Amazon Kitchen: Holiday Meals Creative Director: Toki Wolf Associate Creative Directors: Julie Winieski, Ted Bachman, Caitlin Field, Dena Taylor Sr. Brand Program Managers: Tina Sourinephoumy, Hans Luna

Design Firm: Amazon Kitchen Brand Creative, Seattle WA Client: Amazon Title: Amazon Kitchen: Smoothies Creative Directors: Toki Wolf, Ethan Johnson Associate Creative Directors: Julie Winieski, Ted Bachman Sr. Brand Program Managers: Tina Sourinephoumy, Ashley Saleeba Photographer: Julie Winieski

Design Firm: CBX, Minneapolis MN/New York NY Client: Kroger Title: Kroger Comforts Diaper Package Design Creative Director: Scott Fisher Senior Designer: Jessica Moe Design Manager: Dan Vonder Haar

Design Firm: Sam’s Club Private Brand, Bentonville AR Client: Member’s Mark Title: Oh My Dough! Colossal Cookies Creative Director: Jonathan Stiers Art Director: Jonathan Stiers Designer: Dyallen Efendi Illustrator: Dyallen Efendi Photographer: Jeff Cheng

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Design Firm: Topco Associates LLC, Elk Grove Village IL Client: Topco Member Stores Title: Wide Awake Cold Brew Coffee Creative Director: Brian Carron Design Lead: Jorjann Howell Designers: Mindy Syster, Hardy Wong Illustrator: John Poll Brand Manager: Marlo Michalek-Fogel

Design Firm: Topco Associates LLC, Elk Grove Village IL Client: Topco Member Stores Title: Crav'n Flavor Frozen Novelties Creative Director: Brian Carron Design Lead: Jorjann Howell Designers: Mindy Syster, Hedy Wong Illustrator: John Poll Brand Manager: Marlo Michalek-Fogel

Design Firm: ULINE Creative Department, Pleasant Prairie WI Title: ULINE Max-Flex Trash Bags Creative Director: Lisa Murphy Designer: Megan Strandell

Design Firm: ULINE Creative Department, Pleasant Prairie WI Title: ULINE Premium Blend Coffee Creative Director: Lisa Murphy Designer: Lori Knecht

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AMERICAN PACKAGE DESIGN AWARDS | P-O-P, SIGNS + DISPLAYS

Design Firm: Asurion, Nashville TN Title: Store Holiday Mural Creative Director: John Elter Art Director: Davide Allegra Designers: Davide Allegra, Francisco Vieira Photographer: Jennifer Backman Project Manager: Michael Higginbotham Marketing Manager: Megan Stein Production House: Big Visual Group

Design Firm: Asurion, Nashville TN Title: Oakley Launch Kit Creative Director: John Elter Art Director: Amy Latham Designer: Amy Latham Senior Copywriter: Paula Ernst Project Manager: Michael Higginbotham Marketing Manager: Hillary Cremeens

Design Firm: Blue Dart Ventures, Prairie Village KS Client: CLOVR Manufacturing Title: CLOVR 420 Retail Sign Creative Director: Bethanie White Art Director: Tad Hayes Designer: Tad Hayes

Design Firm: GAF Creative Services, Parsippany NJ Title: GAF Product Family Creative Director: Carlos Caicedo Designer: Carolina Monza 3D Rendering: Caroline Monza, Big Red Rooster Icon Illustrations: David Shin Senior Manager Creative Design: Natalie Cruz Project Manager: Donald Jackson

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Design Firm: Signal Theory, Kansas City MO Client: SONIC Drive-In Title: Drive-In Stall Passenger Menu Boards Creative Directors: Joe Wilper, Brent Davidson Art Directors: Micah Barta, Mary Crawford Designer: Travis Stewart Illustrator: Bruton Stroube Copywriter: Abby Smith

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AMERICAN PACKAGE DESIGN AWARDS | HANGTAGS + LABELS

Design Firm: id8, Marietta GA Client: Reflective Apparel Title: Custom Hang Triangle Tags Creative Director: Julie Cofer Art Director: Jess Gerjets Designer: Danielle Brown

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Design Firm: Origin Design Collective, Needmore PA Client: Frank Goodness Title: Frank Goodness Merchandise Branding Creative Director: Samantha Lee Jones

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AMERICAN PACKAGE DESIGN AWARDS | STORE BRANDING + IDENTITY

Design Firm: Ampro Brand Charter, Bucharest RO Client: VERSUS Pharma Title: Hapiens Corporate Branding Creative Director: Irinel Ionescu Designer: Paul Lobza Project Manager: Sabina Pelinescu

Design Firm: Hugh McCormick Design Company, Yarmouth ME Client: Clubhouse STL Title: Clubhouse STL Branding & Signage Creative Director: Hugh McCormick Art Director: Hugh McCormick Designer: Hugh McCormick

Design Firm: JNJ Creative, LLC, Chicago IL Clients: IMAN (Inner-City Muslim Action Network), Go Green Fresh Market, NFP Title: Go Green on Racine Fresh Market Identity and Branding Creative Director: Janell Nelson Designer: Janell Nelson

Design Firm: Paramedia Studio, Brooklyn NY Client: MainStream eSports Bar Title: Branding and Identity Lead Designer: Jonathan Lin

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AMERICAN PACKAGE DESIGN AWARDS | STUDENT DESIGN

Design Firm: ArtCenter College of Design, Pasadena CA Title: Aktiv by Speedo Student Project Creative Director: Levina Lasmana Art Director: Levina Lasmana Designer: Levina Lasmana Instructor: Monica Schlaug

Design School: ArtCenter College of Design, Pasadena CA Title: ODD Hair Care Designer: Ziying (Jocelyn) Zhao Instructors: Jessica Deseo, Andrew Gibbs

Design School: ArtCenter College of Design, Pasadena CA Title: doody, A Sustainable Dog Waste Brand Project Designer: Lucy Hui Instructor: Dan Hoy Paper/Label: ENVIRONMENT® Papers, learn more at neenahpaper.com

Design School: Auburn University Graphic Design, Auburn AL Title: Nocturne Album Design Designer: Catherine Amelia Johnson Illustrator: Catherine Amelia Johnson Photographer: Catherine Amelia Johnson

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Design School: Auburn University Graphic Design, Auburn AL Title: Fruit Suit Package Design Designer: Erin Miller Professor: Courtney Windham Paper/Label: CLASSIC CREST® Papers, learn more at neenahpaper.com

Design School: Auburn University Graphic Design, Auburn AL Title: Legendairy Yogurt Package Design Designer: Madison Murrell Professor: Courtney Windham Paper/Label: CLASSIC CREST® Papers, learn more at neenahpaper.com

Design School: Auburn University Graphic Design, Auburn AL Title: Tous Les Jours Coffee Package Designer: Camilla Richardson Illustrator: Camilla Richardson Photographer: Camilla Richardson Professor: Robert Finkel

Design School: Auburn University Graphic Design, Auburn AL Title: Twist: Curly Hair Care Senior Project 2020 Creative Director: Greer Miceli Designer: Greer Miceli Illustrator: Greer Miceli Photographer: Greer Miceli Paper/Label: Estate Label® No. 4 White Laid, learn more at neenahpaper.com

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AMERICAN PACKAGE DESIGN AWARDS | STUDENT DESIGN

Design School: Auburn University Graphic Design, Auburn AL Title: Knead Sourdough Baking Kit Designer: Lane Mullins Professor: Robert Finkel Paper/Label: ENVIRONMENT® Papers, learn more at neenahpaper.com

Design School: Auburn University Graphic Design, Auburn AL Title: Rider 47 Package Design Designer: Alex Crowe Illustrator: Alex Crowe Photographer: Alex Crowe Professor: Robert Finkel Paper/Label: CLASSIC CREST® Papers, learn more at neenahpaper.com

Design School: Auburn University Graphic Design, Auburn AL Title: Helios Sunscreen Designer: Ella Smith Illustrator: Ella Smith Photographer: Ella Smith Paper/Label: ENVIRONMENT® Papers Moonrock Smooth, learn more at neenahpaper.com

Design School: Auburn University Graphic Design, Auburn AL Title: Agora Skincare Package Design Designer: Megan Flynt Paper/Label: Neenah Paper

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Design School: Auburn University Graphic Design, Auburn AL Title: Tsunami Album Package Designer: Kaiyah King Illustrator: Kaiyah King Photographer: Kaiyah King Paper/Label: CLASSIC CREST® Papers, learn more at neenahpaper.com

Design School: Auburn University Graphic Design, Auburn AL Title: Battle Balm Tattoo Aftercare Designer: Kaiyah King Illustrator: Kaiyah King Photographer: Cameron Garner Paper/Label: CLASSIC CREST® Papers, learn more at neenahpaper.com

Design School: Ball State University, Muncie IN Title: Noa Noa Food Truck Art Director: Eliza Kuhn Designer: Eliza Kuhn Illustrator: Eliza Kuhn Photographer: Eliza Kuhn

Design School: California State University, Fullerton, Fullerton CA Title: Soothe & Brew 2022 Lunar New Year Project Designer: Christine Vo Illustrator: Christine Vo

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AMERICAN PACKAGE DESIGN AWARDS | STUDENT DESIGN

Design School: Kutztown University Communication Design, Kutztown PA Client: Joshua Ristovski Title: Doomsday Chocolate Packaging Designer: Joshua Ristovski Illustrator: Joshua Ristovski Photographer: Luda Ronky Paper/Label: CLASSIC CREST® Papers, learn more at neenahpaper.com

Design School: Kutztown University Communication Design, Kutztown PA Title: Nite Bites – Snacks For Night Owls Creative Director: Kim Rader Art Director: Kim Rader Designer: Kim Rader Illustrator: Kim Rader

Design School: Miami Ad School, Atlanta, Atlanta GA Title: Booté, Botanical Rum Formula Designer: Annie Bhardwaj

Design School: Pennsylvania College of Art & Design (PCA&D), Lancaster PA Title: Groovy Earbuds Packaging Designer: Christina Clemente Instructor: Tom Newmaster Chair of Graphic Design: Pamela Barby

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Design School: Pennsylvania College of Art & Design (PCA&D), Lancaster PA Title: Elite Headphones & Earbuds Designer: Jose Rosado Instructor: Tom Newmaster Chair of Graphic Design: Pamela Barby

Design School: Ringling College of Art + Design, Sarasota FL Title: Raise The Bar Chocolate Project Designer: Art Morris Professor: Polly Johnson

Design School: Ringling College of Art + Design, Sarasota FL Title: Bark. Chocolate Bar Project Designer: Alex Levielle Professor: Polly Johnson

Design School: Savannah College of Art and Design (SCAD), Savannah GA Title: Drama Queen Dreidels Project Creative Director: Amanda Saladino

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AMERICAN PACKAGE DESIGN AWARDS | STUDENT DESIGN

Design School: Savannah College of Art and Design (SCAD), Savannah GA Title: Flamethrwr Matches Project Creative Director: Hannah Pirozzolo

Design School: Savannah College of Art and Design (SCAD), Savannah GA Title: 3 Muses Project Creative Director: Ivan Delgado

Design School: Savannah College of Art and Design (SCAD), Savannah GA Title: Aromacary Project Creative Director: Meredith Tan

Design School: Savannah College of Art and Design (SCAD), Savannah GA Title: Not For The Weak Project Creative Director: Savanna Heishman

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Designer: Simon Fréour, Paris FR Title: RePressed Apple Juice Project Creative Director: Simon Fréour Art Director: Simon Fréour Designer: Simon Fréour Illustrator: Simon Fréour

Design School: Texas A&M University - Commerce, Commerce TX Title: Pacific Foods Soup Redesign Designer: Taylor Jones Illustrator: Taylor Jones Professor: Joshua Ege

Design School: Texas A&M University - Commerce, Commerce TX Title: Eight O’Clock Coffee Student Project Creative Director: Karen Blocher Art Director: Karen Blocher Designer: Karen Blocher

Design School: Texas A&M University - Commerce, Commerce TX Title: Rust-Oleum Spray Paint Repackaging Student Project Designer: Johnathon Petersen Professor: Joshua Ege

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AMERICAN PACKAGE DESIGN AWARDS | STUDENT DESIGN

Design School: Texas A&M University - Commerce, Commerce TX Title: 3M Safety Glasses Repackage Student Project Designer: Erick Estrada Illustrator: Erick Estrada

Design School: Texas Christian University (TCU), Irving TX Title: D&D Beginner Character Set Designer: Kristina Edwards

Design School: The University of Southern Mississippi, Hattiesburg MS Title: Urban Bagel Food Truck Project Designer: Georgia Shows Illustrator: Georgia Shows

Design School: University of Central Oklahoma, UCO School of Design, Edmond OK Title: Bliss CBD Chocolate Packaging Designer: Kelsey Rice

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Design School: University of Central Oklahoma, UCO School of Design, Edmond OK Title: Ronin Packaging Designer: Claire Mantle

Design School: University of Central Oklahoma, UCO School of Design, Edmond OK Title: Rinnovare Packaging Designer: Noah Holcomb

Design School: University of Central Oklahoma, UCO School of Design, Edmond OK Title: Time After Time Smoothie Packaging Designer: Mary Clark

Design School: University of Central Oklahoma, UCO School of Design, Edmond OK Title: Secret Forest Chocolate Packaging Designer: Kevin Davis

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AMERICAN PACKAGE DESIGN AWARDS | STUDENT DESIGN

Design School: University of Central Oklahoma, UCO School of Design, Edmond OK Title: Punch In Packaging Designer: Jerod Hill

Design School: University of Central Oklahoma, UCO School of Design, Edmond OK Title: Utzco Packaging Designer: Sofia Arenas

Design School: University of Central Oklahoma, UCO School of Design, Edmond OK Title: Omeostasi Fragrance Packaging Designer: Gage Gossett

Design School: University of Central Oklahoma, UCO School of Design, Edmond OK Title: Arctic Invert Flavored Vodka Packaging Designer: Ebony Sayles

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Design School: University of Central Oklahoma, UCO School of Design, Edmond OK Title: Unlucktea Packaging Designer: Sofia Arenas

Design School: University of Central Oklahoma, UCO School of Design, Edmond OK Title: Apothecary Lemonade Packaging Designer: Emily Falls

Design School: University of Southern Mississippi, Hattiesburg MS Title: Khiimori Mongolian Cuisine Project Creative Director: Christian Gammill Art Director: Christian Gammill Designer: Christian Gammill Illustrator: Christian Gammill Photographer: Christian Gammill

Design School: Woodbury University, Burbank CA Title: Orchid Cosmetics Packaging Project Designer: Angela Chiarelli Faculty: Dan Hoy

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AMERICAN PACKAGE DESIGN AWARDS | STUDENT DESIGN

Design School: Woodbury University, Burbank CA Title: Joose Beverage Packaging Project Designer: Dimitri Tasakos Faculty: Dan Hoy

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VISIT OUR WEBSITE FOR

DAILY DESIGN NEWS

PEOPLE PROJECTS IDEAS

WWW.GDUSA.COM EVENTS PRODUCTS

april22ads.qxp_Layout 1 4/11/22 1:29 PM Page 138

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IT’S TIME TO COME HOME. AVOID THE HIDDEN

If you spec imported papers, you probably do it because of cost.

IMPACT OF IMPORT

But there’s a hidden cost to choosing imports. It’s a longer supply

PAPERS. CHOOSE

chain, more subject to disruptions, slower to recover from those

AMERICAN PRODUCTS

disruptions and slower to respond to other problems. And it’s harder to be sure the paper is made sustainably and responsibly.

AGAIN. COME HOME TO VERSO.

We’re Verso. The industry’s only domestically owned, fully integrated coated paper company. We offer high-quality paper made by Americans with pride and passion. Certified sustainable, backed by American commitment to fast, responsive service.

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April 2022 Pub Letter Focus.qxp_feb news play 4/11/22 9:41 AM Page 140

A NEW WAY TO EVALUATE BRANDING AND PACKAGE DESIGN

BY RICHARD SHEAR GDUSA is publishing a series of four articles from Richard Shear on “How Evolutionary Search Patterns Influence Consumer Purchase Decisions – and How To Design For Them.” Article 3 explores the concept of Free Search.

PART 3: LET’S EXPLORE: FREE SEARCH Imagine paddling down a river and coming to a familiar

So, how can we engineer a product to be found by free search?

bend where you have always taken the right fork. But today, you're feeling adventurous, so you go left instead.

Here are a couple of case studies from the Invok studio;

Soon you come upon the shore of a small sandbar at

a ready-to-drink alcoholic beverage and a cannabis

low tide. The low water has exposed oyster beds that

product. These categories are well suited for free search

you and your family feast on for several days.

because consumers are more open to experimentation and exploration; they expect it. Our brand and package

This story of finding an oyster bed by chance is an

design solutions were intentionally designed to look out-

analogy for a consumer search pattern called free search.

side the category’s visual norm in these case studies.

It begins part three of our four-part series that looks at

But this wasn’t our starting place; it resulted from an

how consumers locate, assess, and select categories of

authentic approach to telling the brand story.

products. Consumer search patterns are a tool we use at Invok Brands to evaluate branding and package design.

Using Design to Tell an Authentic Brand Story

Consumer Search Pattern Recap

Labatt Brewing Company | Anheuser-Busch InBev partnered with us to brand and package a new fermented

Let’s review the patterns. The first is familiar search,

alcoholic beverage to market. The product was developed

the ‘let's go back’ impulse, to what we know and trust.

in response to wellness trends that focused on ingredi-

It’s a simple and stress-free shopping experience where

ents over claims and reflected a yearning for simple,

brand loyalty is high and visual brand characteristics

more meaningful things in life.

are predictable. The second pattern relies on consumer brand association and brand equity, called associated search, for its ‘that reminds me’ experience. Brand recognition, experience, and trust are the key drivers in associated search.

Let’s Explore with Free Search The third consumer search pattern is free search; a ‘let's explore’ frame of mind. This search is filled with the sense of the unknown, discovery, excitement, and curiosity. As in our story of the oyster bed, you have discovered something new and wonderful. In today's world, free search might be like taking a chance and splurging on a new and unfamiliar wine for a special occasion.

Building brands that are found by free search capitalize on the consumer's desire for new, novel, inventive, or innovative brands.

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Like the beverage itself, our design solution was created

a cannabis connoisseur, and the black and white color

with simple ingredients — only what was required to

scheme signals a premium product that appeals to the

enhance the experience — with a relaxed confidence

consumer's sophisticated, educated and quality-focused

that visually reflected the simple flavor profile while adding

nature. They value reliability and need to trust the

a twist of energy, a splash of fun, and a moment of wit.

brands they choose.

Our design broke through the visual frenzy on the shelf

So, the new brand identity supported the tight-knit

where one was blinded by color and dizzy from busy

community who pride themselves in crafting their indi-

graphics. Instead of following the crowd, we developed

vidual experience through cannabis concentrates. In

a progressive design architecture, thoughtful brand ex-

testing, consumers created a strong unaided correlation

pression, and differentiating color palette. The cohesive

between colors and moods with ease, often citing how

visual brand story reinforced the product's analogous at-

simple and relatable the spectrum was for them.

tributes and user benefits and thereby delivered an authentic and trustworthy narrative.

The result was a unique and ownable visual brand expression that articulated the main consumer benefits of choice and guidance while showcasing a one-of-a-kind experience unique to the category.

From the consumer’s point of view the design was an authentic representation of the brand promise, “I see the array of choices before me and am grateful that someone is leading a new approach to my needs.”

The Spirit of Discovery Using Design to Appeal to Consumer Values For consumers, free search is about curiosity and discovFor a new-to-market cannabis concentrates line, we

ering the unknown. It’s about the happy accident, the

created a very different look from the predominantly

surprise, and exploration. Free-search brands can be

black and white palettes on the shelf, but again, not for

inventive, innovative, and creative in return. Free search

the sake of differentiation. A concentrates consumer is

is all about discovery — so let’s explore.

RICHARD SHEAR is a professor at New York’s School of Visual Arts and teaches in the Masters of Branding program. He is Chief Creative Officer at Invok Brands, where he uses his consumer search pattern framework to help clients get an edge. Invok Brands has conceived a new way to evaluate branding and package design that considers how consumers locate, assess, and select categories of products. These four consumer search patterns are universal and based on the history of consumer behavior – even before retail. This is the third in a series to help you find the technique that applies to your brand and use it.

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HOW TO RIDE INDUSTRY TRENDS TO A NEW CREATIVE ROLE IN 2022

BY PAUL FLAHARTY

It’s been a stop-start couple of years for the

A Very Candidate-Friendly Market

creative industries. The up-and-down swings of the pandemic have left designers dealing

With workers voluntarily leaving their jobs at record rates — contributing to an industrywide talent shortage and high

with unprecedented disruption as businesses

competition for top candidates — the vast majority (94%)

cancelled or postponed many projects. Though

of senior managers in marketing and creative fields said

many creatives bounced back strongly last

it's challenging to find skilled professionals right now. And 85% expressed concern about losing valued employees.

year, they and plenty of others may have a lot

This employer anxiety puts job seekers and current employ-

more leverage in 2022.

ees in a great position to aim high and have confidence when negotiating salary, working arrangements and elevated roles.

Early signs suggest now’s a great time to make a move.

Robert Half’s latest report on The Demand for Skilled Talent

6 Tips For Your Creative Career Move

reveals that 69% of creative and marketing leaders plan to add new roles to their teams over the next few months. So

Whether you’re looking to climb a rung in your current career

what are some key trends driving their recruitment strategies?

or try something completely different, these tips can help

And how can job seekers use them to propel their career to

you plan your move.

new heights?

142 G D U S A

April 2022 Pub Letter Focus.qxp_feb news play 4/11/22 9:43 AM Page 143

1. GO WHERE THE GROWTH IS. As firms push forward

you may be aiming too low. In such a heavily candidate-

with their priorities for 2022, they need the right talent in

driven job market, you might consider going for a role that

place. Specialists in digital marketing, digital design and

offers more challenge and the opportunity to develop

production, and project management are particularly sought-

new skills.

after to improve customer experience, strengthen brand messaging and implement digital strategies. Creatives looking to fast-track their careers might consider stepping into one of these growth areas.

You can also tell a lot by checking out the career paths of former and current employees. Look at their LinkedIn profiles and note how long they stayed in their role, whether they moved up from within the firm and where they landed

2. TAKE TIME TO FOCUS. The last couple of years have

after they left — did they leap to a more senior position at

given people a new perspective. Rather than knee-jerking

a prestigious company or take a lateral move?

into a new position, try to pinpoint your motivation. Have you outgrown your current role and feel ready for more responsibility? Perhaps you’re looking to broaden your skill set and do something totally different. Or maybe you just want a less stressful role and better work-life balance. Knowing what you want will help you identify the next step of your career path and narrow down roles to apply for.

6. REMEMBER SALARY OFFER ISN’T ALWAYS FINAL. If you have specialized skills and an impressive resume, you’re in a good position to negotiate salary — but make sure you do your homework. Benchmark any offers you receive against salaries for similar roles in your area as listed in the 2022 Salary Guide From Robert Half. Consider perks and benefits as part of the final package: Bonuses,

3. DETERMINE THE LEVEL OF FLEXIBILITY YOU NEED.

healthcare, education subsidies and paid time off can help

When it comes to your work arrangements, there’s no one-

sweeten the deal. And remember that candidates have more

size-fits-all solution. Some designers thrive on bouncing

leverage to negotiate once they’ve been offered the job.

ideas around in a shared physical space. Others have found that a remote environment is ideal for deep creative focus.

Indeed, 60% of marketing and creative professionals said they plan to look for a new job with remote work options if their current employer requires them to return to the office.

If you’re one of the 40% who would be prepared to resume

With the creative industries riding a wave of momentum, there should be no shortage of opportunities to further sharpen your skills and develop your career in 2022. You may not land your dream job right off the bat, but you can put yourself in a great position to get there soon.

an on-site schedule, that could give you an advantage over less flexible candidates with some employers.

PAUL FLAHARTY is executive director of the marketing and creative practice at global

4. HIGHLIGHT YOUR ABILITY TO TELECOMMUTE. For

talent solutions firm Robert Half, which con-

those who’d rather work remotely, doing so requires a

nects professionals with companies hiring in

different skill set than being in an office. When applying

marketing, creative, digital, advertising and

for a remote or hybrid role, you need to prove you have what

public relations. His primary responsibility is

it takes to be highly productive from home. Mention scenarios in your cover letter that demonstrate your capability. For

to develop and oversee the growth strategy for the company's marketing and creative contract talent solutions teams across the United States.

example, ‘I led a dispersed team from different departments through multiple decision-making processes and completed the project on deadline’ shows good communication, reliability and autonomy. Reinforce this message on your resume

Paul began his career with Robert Half in New York City in 2005. After seven years of building successful operations in the tri-state area, he relocated to Los Angeles. Paul has held several leadership positions, including division director, regional vice president and district director.

by including sections that showcase your digital literacy

He most recently oversaw operations throughout Southern California and

and soft skills.

the San Francisco Bay Area for the company’s technology and marketing and creative practices.

5. LEARN TO SPOT IF A JOB HAS GROWTH POTENTIAL. If its growth opportunities you’re after, you may need to

Paul is a spokesperson for Robert Half and frequently quoted expert on various hiring trends and workplace topics. A graduate of Cornell

read between the lines. If you have all the must-have and

University, Paul is now based in Los Angeles and is proud to be raising

nice-to-have traits and skills listed in the job description,

two incredible children.

G D U SA 143

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