SERENE HILLS
/
AUSTIN, TEXAS
411 Treasure Peak Pass Marketing & pricing proposal Prepared for the Clark family and Katie Zunker Gary & Michelle Dolch · September 23, 2026
A NOTE FROM GARY & MICHELLE
A home we would be proud to represent.
Thank you for welcoming us into your home and considering us for its sale. Katie, we appreciate the introduction. Doug, the opportunity to represent a home you built for your own family means a great deal to us. The thought behind this home is apparent in the architecture, the materials and the way the spaces connect. We want buyers to understand those choices. With your help, we will tell that story through the photography, the film, the property materials and our conversations during showings. We also want to give you our candid judgment on price. The tower changes part of the setting, and it will influence how buyers compare this home with their other options. Our job is to present the home beautifully, address that concern directly and give buyers a reason to move forward. We would be proud to represent your family and will be personally involved from the preparation through the closing.
Gary & Michelle
411 TREASURE PEAK PASS
AUSTIN LUXURY GROUP
02
POSITIONING THE HOME
Our pricing recommendation. PROPOSED ASKING PRICE
$3,995,000 We recommend an asking price of $3,995,000. That price recognizes the caliber of the home and the change to its setting, while bringing the offering into closer alignment with the recent sales we reviewed. It also places the home within searches capped at $4 million. Doug, the quality you put into this home is evident. The tower affects some of the views that made this site special, and buyers will weigh that alongside the architecture, construction and other homes available to them. We want the asking price to give them a compelling reason to choose your home with those considerations in mind. SELECTED RECENT CLOSED SALES PROPERTY / COMMUNITY
605 Casasanta Trail Lakeway Highlands
4713 Pecan Chase Spanish Oaks
19409 Sean Avery Path Bee Creek Estates
5601 Sombria Court Signal Hill
16114 Cool Breeze Cove Creeks Edge
496 Primo Fiore Terrace Lakeway Highlands
15236 Grumbles Lane Signal Hill
CLOSED
SALE PRICE
May 2026
$4,100,000
Jul 2026
$3,750,000
Jun 2026
$3,610,000
Aug 2026
$3,570,000
Dec 2025
$3,313,500
Jun 2026
$3,200,000
Jan 2026
$3,187,000
These sales provide market context. The homes differ in size, acreage, age, community and setting. Our recommendation also takes into account what we saw during our visit.
411 TREASURE PEAK PASS
AUSTIN LUXURY GROUP
03
PHOTOGRAPHY, FILM & PRESENTATION
A fresh presentation.
01
Supplemental photography We will bring in our photographers to supplement the existing images with fresh architectural details, interiors, outdoor living and twilight photography. We will retain strong existing photographs where usage rights allow and build a consistent, carefully edited collection.
02
A completely new property film We will commission an entirely new property film with aerial footage, carefully planned interior cinematography, professional editing, music and pacing. Shorter edits will give us useful pieces for social media and direct introductions to buyers and agents.
03
A complete set of property materials A dedicated property webpage and professionally designed digital and print brochure will bring the story together. We will work with Doug to highlight the materials, systems and custom details that help buyers understand the quality behind the home.
New photography and video will represent the current setting accurately. We will confirm available facts about the tower so buyer conversations are clear and informed.
411 TREASURE PEAK PASS
AUSTIN LUXURY GROUP
04
RELATIONSHIPS & REACH
The right conversations. The presentation gives us a strong introduction. The next step is personal contact with people who can bring a qualified buyer to the home.
Personal introductions We will personally introduce the property through our relationships at Compass, Austin Luxury Network, Elite 25, Luxury League and REALM. Our focus will be agents with buyers looking for custom construction, a single-story plan, acreage and outdoor living in this price range.
A coordinated launch We will coordinate the transition with Katie, follow up on earlier inquiries and introduce the refreshed presentation through MLS, the ALG website, our client communications and our social and video channels. Any paid placements will be discussed as part of the campaign budget.
A broker preview, if it suits you If you are comfortable with it, we can discuss a small, targeted broker preview. The purpose would be to let relevant agents experience the home and give us useful feedback. We will decide together whether that would be worthwhile.
411 TREASURE PEAK PASS
AUSTIN LUXURY GROUP
05
SHOWINGS, COMMUNICATION & FOLLOW-THROUGH
Personally represented. Gary & Michelle Dolch We personally attend showings. Before each visit, we will understand the buyer’s priorities and prepare the home. During the tour, we will explain the details that matter, answer questions about the setting and follow up directly with the agent. We will keep you informed as meaningful activity develops, including showing feedback, serious inquiries, competing listings and offers. You will hear from us when there is something to evaluate or a decision to make, and we will remain available for a direct conversation.
Read the response. Make decisions together. After the first month of the refreshed campaign, we will review the quality of inquiries, second visits, offers and recurring objections with you. If the response points to a change in presentation or price, we will explain our recommendation and discuss it together. We will evaluate offers on price, buyer strength, contingencies and timing, then stay involved through inspections, contract milestones and closing.
A realistic view of timing We would plan around a four-to-six-month marketing period from relaunch. A closing before the end of 2026 remains an aggressive goal, dependent on buyer response and a contract that leaves enough time to close.
We would be honored to represent your family. Existing listing photography is used here to illustrate the presentation. New production will document the home and its setting as they are today.
411 TREASURE PEAK PASS
AUSTIN LUXURY GROUP
06