The Gem March 2021

MARCH 2021 | THE ART ISSUE

ART BLOOMS WITH NATE FRIZZEL

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Nate Frizzel “Bloom” Photo by Laura Green

TABLE OF CONTENTS March 2021

06 Message from the Chairman

Have Your Seen the New Mural at Adams & Fred Waring? Meet its Creator, Nate Frizzel

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Janice Osborne: Loving Art & Life in La Quinta

What’s Happening at Old Town

14-19 4

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12 - 13 City Pages

How to Value My Business During COVID-19

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22 Upcoming Programs in City of La Quinta in Partnership with Old Town Artisan Studios

THANK YOU FOR THE MAJOR SPONSORSHIP PROVIDED BY

The Greater Coachella Valley Chamber of Commerce (GCVCC) was created in Q 2016 in cooperation with the former Coachella, La Quinta, Cathedral City and Indio Chambers, along with the Cabazon Band of Mission Indians and ES Twenty-Nine Palms Band of Mission 0 T. 1 9 5 Indians. It enhances and significantly improves the way businesses interact with each other and the community in the entire Coachella Valley. As a Regional Chamber, the GCVCC delivers services and benefits to its members on a scope not seen before in the area.

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GCV LA

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GCV LA QUINTA CHAMBER BOARD OF DIRECTORS Elisa Guerrero, Chairperson | Vilage Peddler Bike Rental & Repair Mike Chapa, Secretary | Fairway Independent Mortgage Carrie Babij, Treasurer | Desert Insurance Solutions, Inc. Doug Motz | Motz-Rusin Insurance Agency Steve Weiner | National CineMedia Ray Dominguez | Lamar Outdoor Advertising Karen Lambrose | Caliber Home Loans Eric Mosser | Edward Jones Financial Advisor - Eric Mosser Steve Wilson | Optavia/Next Level Coaching - Steve Wilson Janice Isbell | La Quinta Chevrolet-Cadillac Ricardo Loretta | Dr. Carreon Foundation Kimberly Anken | Robert Half Staffing Agency Heidi McArthur | Jadabug’s Kids Boutique Ralph Piscitelli | Alzheimers Association Mike Williams | Capitis Real Estate Andy Sywak | AvantStay Jeff Fishbein | Brad Schmett Real Estate Group - Jeff Fishbein Lee Osborne | Osborne Rincon CPA’s Mickey Jumapao | Loan Depot THE GEM PRODUCTION TEAM THE LA QUINTA GEM IS PRODUCED BY THE GREATER COACHELLA VALLEY CHAMBER OF COMMERCE. The Gem is an official publication of the GCVCC. Circulation: Approximately 23,000.

Distributed free to all residents, Chamber members and businesses in La Quinta.

To advertise please call (760) 347-0676.

Please Note: The opinions and views expressed in all editorial material are those of the writer or person interviewed and are not necessarily those of the GCVCC, its Board of Directors, or the advertisers in The Gem. The GCVCC endorses no person, political candidate or opinion unless specifically stated. The Gem reserves the right to reject certain advertising submissions. For a list of advertising standards, please contact staff.

The Gem reserves the right to edit all submissions for grammar, length, and questionable content. Advertisers please note that colors may look slightly darker, or slightly lighter due to variables in the printing process. Questions or comments? Email us at info@ GCVCC.org or call (760) 347-0676.

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MESSAGE FROM THE CHAIRPERSON Submitted by: Elisa Guerrero, La Quinta Chamber of Commerce Chairperson Hello neighbors!

Spring is just around the corner and season is in full swing. We continue to welcome visitors and many, many new residents who are excited to call our valley (La Quinta specifically!) their new home.

We are fortunate to be experiencing this kind of growth amidst the global pandemic. Many of our businesses are still struggling, but I am optimistic for the future considering the growth of our area. I believe our businesses will bounce back and new ventures will pop up around the city as the community grows.

In the spirit of springtime, let us consider 2021 a fresh start and a time for new beginning. As the COVID-19 vaccine is being distributed throughout our community we look forward to plans for fully reopening and moving away from the restrictions that some have dubbed the “new normal.” The La Quinta Chamber continues to advocate for our businesses on local and state levels to reopen as quickly and safely as possible.

We are grateful for all of our frontline and behind-thescenes workers who have made keeping us safe and healthy their mission. A healthy lifestyle has long been a part of the core values of the City of La Quinta. As we shed the weight of winter, I encourage all of you to keep practicing the healthy habits you’ve incorporated into your daily lives, and continue to support our community as we work together to open up and get back to loving life in La Quinta!

Elisa Guerrero is a lifelong Coachella Valley resident and alumnus of La Quinta High School class of 2000. She and her husband are the owners of Village Peddler Bike Rental in La Quinta and take great pride in showcasing the area to the thousands of tourists they meet each year. She lives in La Quinta with her husband and two small children.

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THIS MARCH MARKS ONE YEAR SINCE OUR WORLD CHANGED FOREVER. JOBS HAVE BEEN LOST. BUSINESSES HAVE CLOSED. HUGS ARE NOW VIRTUAL. SCHOOLS ARE ONLINE. MANY WERE AFFECTED BY COVID-19.

THE CITY OF LA QUINTA IS LIGHTING UP CITY HALL IN WHITE TO REMEMBER LOVED ONES WHO WERE LOST AND TO HONOR OUR FRONT LINE WORKERS. WE ENCOURAGE EVERYONE TO CONTINUE TO WEAR A MASK, SOCIAL DISTANCE AND SUPPORT LOCAL IN ORDER TO KEEP OUR COMMUNITY, BUSINESSES, AND LOVED ONES SAFE. WE ARE IN THIS TOGETHER. #LOVELQ

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Nate Frizzel “Bloom”

HAVE YOUR SEEN THE NEW MURAL AT ADAMS & FRED WARING? MEET ITS CREATOR, NATE FRIZZEL Submitted by: GCVCC Staff If you happen to be on passing Adams Street on Fred Waring Drive whether by foot or by vehicle, you will notice a dynamic new mural at the southwest corner of the intersection called ‘Bloom.’ This stunning visual – created by artist Nate Frizzel – features things commonly found in the Gem of the Desert. We talked with Nate to learn more about his art and this exciting new mural in La Quinta.

What Do You Do and Where Are You From?

I’m an artist based in Los Angeles. Although I’ve spent most of my career in the gallery scene, I’ve recently changed course to focus mainly on public art.

How Long Have You Been in Your Field?

I’ve been a full-time artist since 2006, about a year after I graduated college. I was told I couldn’t make a living as a painter, so I worked as a designer after school. But after being stuck in an office, I knew it wasn’t for me and I jumped head first into the art world.

What Made You Want to Do a Mural in La Quinta?

I saw that the City had put out a call for artists to submit mural designs. I grew up in Riverside County, so I liked the idea of working on something in the area. I was very happy to learn my design was chosen.

Can You Tell Us About the New Mural and What it Means?

My goal for each mural is to not only have it look good on the wall, but also have it feel like it belongs in that space. I try to find out about the what the area is known for and create something that fits the canvas, as well. That being said, I believe art is subjective and I never want to tell anyone what to think or feel when experiencing a painting. So, though I have an idea of the subject matter in my head, I don’t want to influence anyone else’s interpretation. In order to have a broad concept for this mural, I wanted to combine old and new while using a palette that fit the area.

What Do You Hope People Experience When Viewing Your Art? I spent most of my career displaying and selling work in galleries. The goal with each painting was simply to make the viewer feel something or have some kind of emotional connection. The problem with galleries is they can be intimidating and their reach is limited.

You only find a painting if you are looking for it, and even then, for a very limited time. With murals, the art is available to the public and anyone can enjoy them at any given time. It’s really for everyone, and can be displayed for years. So, I treat each mural like a painting I would hang in a gallery as I want them to have that same effect. I love the idea of everyone being able to experience art.

How Can Someone Contact You and See Some More of Your Art? You can get in touch with me through my site at NateFrizzell.com or find me on Instagram @natepaints.

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Small Gifts CAN MAKE A

Big

Impact

$30 FEEDS A FAMILY OF 4 FOR 4 DAYS

At Galilee Center, part of our mission is to fulfill the needs of the underprivileged and disadvantaged by providing food, clothing, and other basic needs.

Due to the effects of Coronavirus, the need for food baskets and other emergency services has tripled.

Can you help us lift up those in need?

DONATE AT GalileeCenter.org/GiveNow Or mail your donation to: PO.Box 308 • Mecca, CA 92254

GalileeCenter.org • Ph. 760-396-9100

Your donation is 100% deductible.

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JANICE OSBORNE: LOVING ART & LIFE IN LA QUINTA Submitted by: GCVCC Staff We are fortunate to have art in all different forms surround us in La Quinta, and what’s better yet is that some of it is created by artists that call La Quinta ‘home.’ On the Civic Center Campus, you’ll find a stunning piece of art called ‘The Galaxy of Colors’ created by Janice M. Osborne. We wanted to learn more about Janice’s background and how her move to La Quinta has opened her up to new opportunities.

Growing up in the Los Angeles area, Janice attended Santa Monica City College after graduating high school.

She worked for Southern Federal Savings and Loan to help put her husband of 58 years through law school.

As a young child, Janice was intrigued by art so she began painting and drawing. She developed into quite a good cartoonist and was offered a job with Fritz Freiling (of “Pink Panther” fame). In the late 90s, she became interested in glass work after taking a class with her husband. They made two stained glass windows, and that sparked her interest in evolving to the medium of glass fusing.

Janice was mentored in glass by many masters in various fields of art from etchings on metal to stained and fused glass. As a result of her experience working with these mentors, she put her knowledge to work by creating stained glass masterpieces (both for the rich and famous and the not so rich and famous, as she describes it). Many are still on display in various homes in the Los Angeles area.

Once her focus had shifted to primarily fusing glass, she started her own studio in Hermosa Beach, California in 2000. She created original artworks which have sold around the world, and exhibited her works at art festivals in and around the Southern California area.

“My creations run from doing standing sculptures of your dog or cat to gift items like plates, butterflies and flower

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sculptures,” explained Osborne. “My artwork is suitable for indoors and outdoors, as glass is really not affected by heat, cold or rain.”

In 2010, Osborne and her husband moved to La Quinta, where she associated herself with the art colony in the desert. She continues creating new original artwork to this day.

“My ideas are endless, constantly popping up in my head,” added Osborne. “At the moment, I am working on a ‘Fantasy Fairy Flower’ sculpture for either the new roundabout on San Pablo in Palm Desert or for the 2022 El Paseo Exhibit.”

Janice’s ‘The Galaxy of Colors’ artwork was inspired by her love of nature and flowers. Each circle is created using different glass techniques from simple fusing to glass casting and work with frit (which is glass the consistency of sugar). It was initially displayed on El Paseo, then Janice donated it to the City of La Quinta.

It has been featured at the Civic Center Campus for two years, and is stationed in front of the La Quinta Library entrance.

“I have received a lot of positive feedback from La Quinta residents and guests regarding how much they enjoy seeing such a colorful piece in the park,” said Osborne. “This was my desire in donating it to La Quinta as this is my favorite city in the valley. I love the La Quinta vibe, the mountain views, the people and the easy living atmosphere. It really is the perfect place to live.”

For more information on Janice’s art, call (310) 809-6099, www.jannyglass.com or www.etsy.com/shop/jannyglass.

What’s Happening at

Stuft Pizza

OLD TOWN

Dine Al Fresco

Old Town Taproom & Grill

Gather Wellness

Alankara

SPRING FORWARD! Daylight savings time begins on Sunday, March 14th at 2 a.m. It’s the perfect time to shop for Spring fashion and enjoy outdoor dining and activities.

Yoga on the Lawn Experience self-renewal with yoga on the lawn offered by Gather Wellness & Movement. Visit gather gatherlaquinta.com for schedule.

Dine Al Fresco Longer days promise sunny happy hours and beautiful sunsets during dinner. Enjoy expanded patio dining at RD RNNR, The Grill on Main, Stuft Pizza, TQLAS Agave Bar & Grill and La Quinta Brewing Company.

Images of America: La Quinta The La Quinta Historical Society has published La Quinta, a photographic history book. Discover the story of our community from the ancient Desert Cahuilla to 20th century adventurers, homesteaders and developers! Proceeds go to the Historical Society. Available at Art on Main Street Gallery.

Feeling Lucky!?!

Enjoy Stuft Pizza’s food and drink specials including Corned Beef & Cabbage this St. Patrick’s Day, March 17th !

Spring Break is On-Tap! La Quinta Brewing Company-Taproom & Grill has its Spring Break release. Pair this very popular ale with burgers, paninis, salads or soft pretzel appetizers on their spacious patio!

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Spring Special at Alankara Aveda Salon NEW guests will receive a complimentary AVEDA Hair Hydration Trio ($30 value) with their service(s) of $85 or more!

The hair care trio will be gifted upon check out when each new guest pays for services and mentions this offer. Valid while supplies last.

Sign-up for our monthly newsletter to stay up-to-date on events, deals and lifestyle news at oldtownlaquinta.com

—Submitted by Old Town Staff

Certified Farmers’ Market Sundays 8:00 am to 12:30 pm

2021 Gallery & Shows Weekly Gallery Hours Wednesday-Saturday 10am-5pm • Sundays 9am-1pm

Thanks for supporting our local farmers.

O LD T OWN G ALLERY

INTRODUCING TRINITY TEAS & TISANES Shop exquisite selections from Trinity Teas, one of the Farmers’ Market’s newest vendors. Some of our favorites are: Green Tea Matcha Staves off cravings, increases energy, no caffeine crash, fiber, probiotics, speeds metabolism.

Tropical Hibiscus Ingredients: Hibiscus, Pineapple, Apricot, Peach, Mango, Passion Fruit, Papaya and Cranberry.

Benefits: High vitamin C, antioxidants, cooling agent, may reduce high blood pressure, promote weight loss, staves off cravings.

Energy and Immunity Ingredients: Green Tea, Rooibos, Ginseng Roots, Linden Blossom, Rose Petals, Lemon & Orange Granule, Natural & Artificial Flavors.

Benefits: Speeds metabolism, increases energy, immune booster, stress relief, antiviral, lowers cholesterol, detoxifies.

Look for Detox & Cleanse, Peach Oolong, Honey Ginger Chamomile and Golden Milk Latte, too!

Source: Trinity Teas.com 78100 Main Street, La Quinta, CA

Leslee Adams

Thank you for supporting local artists at our retail gallery across from RD RNNR!

Sponsored by

Shows: March 13 & 27 10am to 4pm pending COVID-19 conditions.

OldTownLaQuinta.com

78100 Main Street, La Quinta, CA 92253

facebook.com/artonmainst

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CITY MANAGER’S MESSAGE By: Jon McMillen, La Quinta City Manager

Welcome to March in our beautiful Gem of the Desert.

As temperatures warm up, we begin to see more safe and socially distant activities going on. Let us look at some events and projects going on around the city.

You won’t want to miss the Art on Main Street pop-up gallery open Wednesday through Sunday in Old Town La Quinta. Check out a variety of paintings, jewelry, glass, woodwork, mixed media and more, all available for purchase. There are even socially distanced meet and greet days at the gallery with artists. The highly anticipated Art on Main Street Shows in Old Town are expected to return on Saturdays in March and April. You can find all the information by visiting www.

OldTownLaQuinta.com.

Due to COVID-19 restrictions on group gatherings, the La Quinta Art Celebration has been postponed from March until November 11 – 14, 2021. We look forward to when this loved event will be at our Civic Center Campus in November. For more details on this event, visit www.laquintaartcelebration.org.

The Citywide Miscellaneous Americans with Disabilities Act Improvements Project will begin construction this month. This project entails infilling missing sidewalk links to provide more access to shopping developments and public transportation. The improvements include constructing a sidewalk on the east side of Jefferson Street south of Avenue 50. Construction is anticipated to be complete in April 2021.

The SilverRock Event Site project is finishing construction and final items include interior finishes of the Alongi building, finishing the landscaping around the Alongi building, completing the parking lot DG, and finishing up the lake pumps that will fill and circulate water through the meandering stream. The park site sits on approximately 14 acres and will include a parking lot, approximately eight acres of walking paths, turf, and landscaping. The site will also include a meandering stream with lake, a stage area, pads for future art installations, and a restroom building. The SilverRock Way Street Improvement Project will also provide access to the proposed SilverRock Resort by constructing a through street from Avenue 52 to Jefferson Street. The contractor has installed sewer, storm drain, curb and gutter and is starting the installation of the water line.

Both projects are expected to be completed this spring.

Construction continues on the Washington Street at Fred Waring Drive Triple Left Turn Project and the contractor has installed curb and gutters at all corners.

Already completed are a driveway, bus stops, sidewalk, and will be starting on a retaining wall and pavement before continuing onto landscaping and equipment for the new signal poles. The project will construct triple left turn lanes on all four approaches to the Washington Street and Fred Waring Drive intersection through a cooperative agreement with Coachella Valley Association of Governments (CVAG) and the Cities of Palm Desert and Indian Wells. The work will include modifying the median curb locations and reconstructing the curb, gutter and sidewalks at the intersection corners. Construction is anticipated to be complete this month. Please note: There will be traffic impacts during construction. Alternate routes and allowing additional time for travel are advised.

Get ready to hit the ramps as construction has begun on the La Quinta X-Park Project. The contractor has installed the building and is now grading for the larger bowls and drainage. This project will feature a concrete pump track, a modern street course with a variety of stairs, rails and ledges , as well as three distinct bowls that cover the full spectrum of skill levels. The skatepark terrain will be supported by a variety of modern amenities including a state-of-the-art lighting system, restrooms, a drinking fountain, a parking lot and a 2-story pro shop. Anticipated completion is expected by December 2021.

We want to ask all of you to continue to be safe, mask up and support local. Thank you for being part of our Gem of the Desert.

IT’S YOUR LIBRARY La Quinta Public Library is located at 78-275 Calle Tampico.

Enjoy FREE programs for all ages!

Questions? Call 760-564-4767

The library currently has limited services available.

Please call 760-564-4767 for up to date information.

SPECIAL VIRTUAL EVENTS Super Sleuths Virtual Seek & Find (Ages 2-12, YouTube Channel) Available Wednesday, March 3 @ 6pm Search the library (virtually, on La Quinta Library YouTube Channel) each month for objects hidden among the stacks. Select a level, download the corresponding worksheet, and fill it in as you find the hidden objects.

Complete your worksheet to reveal a secret code word then call us with your secret code word and schedule a time to pick up a prize. Bonus: Decode a new secret code word each month and receive a Grand Prize at the end of the year!

CITY SPONSORED SECTION

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In-N-Out Cover to Cover Reading Program (Ages 4-12) Runs Saturday, March 6 through Saturday, April 17 Starting Saturday, March 6, the Library is offering the In-N-Out Cover-to-Cover Reading Program to children ages 4-12. Here’s how it works: • Sign up at the Library to receive a reading log.

• Read five (5) books at reading level and record it on the reading log.

• A parent must sign the reading log after each five (5) books are read.

• 5 books read = 1 In-N-Out certificate for one free burger • Maximum 15 books & 3 certificates per child.

• Express Service is available for certificate redemption. Call to schedule a certificate pick-up time once reading logs are completed. 760-5644767 VIRTUAL BOOK CLUBS Book Club of the Desert and Author Visit (Ages 18+, Zoom) Thursday, March 11 @ 10:30am This month’s book club will discuss Fast Girls by Elise Hooper AND will feature a virtual visit from the author herself! You won’t want to miss it! Registration required, copies of the book are limited. Visit our Book Club Page at laquintapl.blogspot.com to register and get info.

Read the World Book Club (Ages 18+, Zoom) Tuesday, March 16 @ 5:30pm Visit 11 countries in one year as we read translated books from around the world. In March, we’ll visit Sweden by reading An Elderly Lady Is Up To No Good

by Helene Tursten. Registration required, copies are limited. Visit our Book Club Page at laquintapl.blogspot. com to register and get info.

Impulse Affirmation Teen Book Club (Ages 13-17, Discord: discord.gg/SktcBce) Tuesday, March 23 @ 4:30-5:30pm Read what interests you, then join us on LAQLibraryTeens Discord server to talk LIVE about your passion (or disappointment)! “Live from the Library” will be open 15 minutes prior to the program’s start time.

Feel free to join us early to talk! For more information about this and any of our other Teen Programs visit laquintapl.blogspot.com.

The New Shelf (All ages, YouTube Channel) Itching to know what new children’s books we have?

Welcome to the New Shelf! Posted 2 times per month on our YouTube Channel, Miss Sara will showcase some of the new books that have come into the library, from picture books to early readers, chapter books to graphic novels, it’s all here for you to browse (virtually).

Tell Me What to Read (Ages 13-17, laquintapl.blogspot.com) Vote for the book you want the teen librarian to read this month. Polls are live on the library’s blog from the 1st to the 15th of each month. A video review of the winning book will be posted to the Library’s Teen YouTube Channel on the 30th.

LIBRARY SERVICES Express Service La Quinta Library is now offering Express Service for holds pickup.

Here’s how it works: 1. Call the library at 760-564-4767 or go online to www.rivlib.net to place a hold request.

2. When you receive a notification that your hold is available, call the library to schedule a pick-up time.

3. Arrive during your designated pick-up time and call the Library for further instructions.

4. Make sure to have a face covering with you as you must wear one while picking up your items.

5. Return materials to outside book drops only.

La Quinta Library Express Service hours: Monday – Thursday, 10am – 7pm, Friday and Saturday, 10am – 6pm, and Sunday, 12pm – 4pm Book Bundles - Personalized Recommendations Not sure what to read next? Let your La Quinta librarians help! Fill out the form, tell us about your reading preferences, and we’ll pick a handful of books for you.

Visit https://laquintapl.blogspot.com/p/express-services. html to fill out the form. You can also fill out the form if you need AR books for your kids! Once notified that your items are ready, you can schedule a time to pick them up through our Express Service.

La Quinta Public Library | 78275 Calle Tampico La Quinta, CA 92253 | 760-564-4767

ONGOING VIRTUAL PROGRAMS Bounce & Rhyme Baby Storytime (0-18 months, YouTube Channel) Posted 2 times per month on our YouTube Channel, parents and caregivers will learn a new baby bounce, rhyme or tickle, as well as a new baby sign to practice at home. We will also review a board book that’s available for check out!

“In the Stacks” Storytime with Miss Sara (All ages, Facebook Live, YouTube) Wednesdays @ 11:15am, Facebook Live on La Quinta Public Library’s Facebook Page Get ready for songs, stories and lots of fun with Miss Sara during a live storytime on our Facebook Page!

CITY SPONSORED SECTION

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LA QUINTA MUSEUM

COMMUNITY SERVICES

77885 Avenida Montezuma La Quinta, CA 92253 (760) 777-7170

Online registration available at https://laqwebtrac.laquintaca.gov For more information, please call (760) 564-0096.

CURRENT ONLINE EXHIBIT

(Creative Wellness) Outdoors

Tattooed and Tenacious: Inked Women in California’s History View this exhibit at: https://exhibits.exhibitenvoy.org/ lqmtattooedandtenacious/ Explore the rich and surprising history of women and tattoos in California. Tattooed and Tenacious is a traveling exhibition in partnership with Exhibit Envoy and the Hayward Area Historical Society and History San Jose.

PROGRAMS For information and registration links for our FREE programs, please visit facebook.com/LaQuintaMuseum/events Wednesday, March 10, 12 noon: Brown Bag TED Talk Zoom Hangout Let’s enjoy a TED talk together, and then discuss! This month, we’ll watch “Could a Tattoo Help You Stay Healthy?” by Carson Bruns Tuesday, March 16, 1pm: STITCH Zoom Show and Tell This Zoom get together is a great time to meet with friends old and new, share what you’ve been working on, and get inspired for your next project!

Line Dancing (limited attendance)

T

4 – 5pm

T/TH

6:30 - 7am

M/W

8:30 – 9:15am

T/TH

11am - 12pm

M/TH

9 - 9:45am

T/TH

3 - 4:30pm

T/TH

(Physical Wellness) Virtual Sculp Fit Core (Fitness Members) Stretch & Restore (Fitness Members) (Physical Wellness) Outdoors Essential Fitness Mat Pilates Tai Chi Chuan Intellectual Wellness Zoom

Chuck Jones Center for Creativity’s “Food for Thought” Program The program is a FREE workshop is offered to enrich the lives of aging adults using creative and inexpensive supplies to enhance cognitive function. The four Workshops presented are: March 10-The Art of the Doodle, March 17-Creating Calm, March 24-Personal Totems, and March 31- An Artistic Renaissance. Please register by visiting the web site https://laqwebtrac.laquintaca.gov Call the Wellness Center for more details 760-564-0096.

Coachella Valley Community Tax Services – Curbside

Thursday, March 18, 1pm: Zoom Curator Talk: Tattooed and Tenacious Don’t miss this presentation and Q&A with Amy Cohen, curator of Tattooed and Tenacious: Inked Women in California’s History. This lecture is part of the Desert Lecture Collaborative series, where your favorite desert museums bring engaging content to you at home!

FREE Federal and California State Tax services will be offered by trained Volunteers. Simple tax forms based on gross income of 60K or less. All necessary documents are required at the time of registering for your appointment. Tax appointments can be made on Fridays at 8:00am by calling the La Quinta Wellness Center at 760-564-0096. Your appointment will be the following Friday. During your appointment, you will be greeted by a tax preparer as you wait in your car. Bring all your required documents. First call, first reservation.

Thursday, March 25, 4pm: Good Books Zoom Discussion This month, we’re reading Wild Women: Crusaders, Curmudgeons, and Completely Corsetless Ladies in the Otherwise Virtuous Victorian Era by Autumn Stephens.

A limited number of free copies are available at the Museum, call 760-777-7170 to request one.

A new service being offered this year, is a, “drop off”, tax service on Mondays, by appointment. An e-mail address is required. If you are interested, please ask about the service when you call, 760-564-0096.

CITY SPONSORED SECTION

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5:30 - 6:30pm

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FINANCIAL GEMS HOW TO VALUE MY BUSINESS DURING COVID-19 Submitted by: Pedro T. Rincon, Osborne Rincon CPAs The extent the economic impact the coronavirus has made can be evidenced by just looking outside and talking to those close to us.

Families are facing both emotional and economic hardships, businesses are closing (either temporarily or permanently), and laid-off workers are seeking employment. No matter who you are, we are all feeling the effects of this pandemic.

In particular, business owners are being presented with many tough decisions during this time –balancing the needs of their employees, customers and themselves.

For most business owners, your business comprises a significant portion of your accumulated wealth, begging the question, “How will the current state of the economy and its aftereffects impact the value of my business?”

This is a difficult question to answer because of the company-specific variables involved and the uncertainties surrounding the pandemic.

In assessing the value of your business, it is important to consider the following questions: 1. To what extent has the coronavirus impacted my business’s sales and profits?

2. Are the impacts on my business going to be temporary or permanent?

3. How long will it take for my business to recover?

4. Will business return to pre-pandemic levels, or will there be a “new normal?”

5. What impact does the coronavirus have on my customer base?

6. How is the competitive environment of my business changing during this pandemic?

7. How can I best position my business to be successful following this pandemic?

Keep in mind that when valuing any business, it is largely measuring the future economic benefit to an investor. How your business has performed historically is insignificant if it is not indicative of the future. For

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this reason, the value impact of the coronavirus will be different for every business and will heavily rely upon the answers to the questions listed above.

While the pandemic has challenged many aspects of our daily lives, it does present an opportunity for those wishing to gift their business or for those who may be managing the estate of someone who recently passed away. By gifting all or a portion of your business today or choosing an alternative date for an estate tax filing, you may be able to reduce the tax liability due to lower valuation levels caused by the coronavirus pandemic.

Pedro Rincon is a certified public accountant and certified valuation analyst with Osborne Rincon, CPAs. He can be reached at (760)777-9805 or princon@osbornerincon.com.

Osborne Rincon is one of the oldest and most respected full-service accounting firms in the Coachella Valley. To learn more, go to www.OsborneRincon.com

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UPCOMING PROGRAMS IN CITY OF LA QUINTA IN PARTNERSHIP WITH OLD TOWN ARTISAN STUDIOS Submitted by: City of La Quinta Staff In partnership with Old Town Artisan Studios, the City of La Quinta is excited to announce an upcoming program. The Zoom Art Program for Seniors, called ZAPS, is offered to senior residents, 60+, to receive art lessons via Zoom. This program is designed to provide the opportunity for at home creative learning during the COVID-19 pandemic to assure that members of the community stay safe while engaged and have access to art-based activities. The series of classes will be held over a 4-month period every Wednesday from 10 – 11:30 AM starting March 3.

“The City is excited to continue our Wellness West partnership with Old Town Artisan Studios. This new approach to art programming provides participants the opportunity to be creative while staying safe in the comfort of their own home.” Says Christina Calderon, Community Resources Manager.

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ZAPS The Zoom Art Program for Seniors allows participants to collect “Grab and Go” kits from Old Town Artisan Studios, then participate in an online class via Zoom and receive art lessons from Old Town Artisan Studio instructors. Class fee is $10.00 which covers the cost of materials to participate. The program will start off with some basic art projects, using materials supplied by the studio and some common household items. Classes are limited to the first 20 people that register online per class session.

For more information, please visit oldtownartisanstudios.org

We want your feedback!

We are looking for the communities feedback on the future of the La Quinta Gem. Go to the link below and click the gem survey to fill out a short survey. See the questions below.

• Do you currently receive the Gem? • Do you find the content informative?

• Are you a resident or business of La Quinta?

• Do you feel the information relates to the residents or businesses of La Quinta?

• What would you like to see differently in The Gem?

Discover La Quinta Medical Center At Desert Care Network’s La Quinta Medical Center Campus you’ll discover an intimate setting for hospital outpatient services.

Our services include: • Desert Regional Medical Center’s Comprehensive Cancer Center satellite facility offers consultations, infusion services, and screening mammography • Desert Care Network’s Advanced Wound Healing Center offers care for chronic wounds, including diabetic foot ulcers. We are a member of the Amputation Prevention Centers of America.

• La Quinta Imaging provides a wide array of medical imaging, including X-ray, CT and MRI scans • Our Neurology Specialty Clinic treats movement disorders, epilepsy and a host of neurological conditions • Desert Care Network Primary & Specialty Care, where patients can schedule appointments with physicians in a variety of primary and specialty services

La Quinta Medical Center | 47647 Caleo Bay Drive | La Quinta, CA 92253

DesertCareNetwork.com/LaQuinta