La Quinta Gem October 2017

THE VOICE OF BUSINESS

TAKE A HIKE

07 HISTORY OF LA QUINTA: POINT HAPPY 10

BUSINESS PROFILE: JULES MARKET

25 THE WHATS OF LQ

OCTOBER 2017

GCVCC.ORG

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GREATER COACHELLA VALLEY CHAMBER OF COMMERCE | 3

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THANK YOU FOR THE MAJOR SPONSORSHIP PROVIDED BY The Greater Coachella Valley Chamber of Commerce (GCVCC) was created in 2016 in cooperation with the former Coachella, La Quinta, Cathedral City and Indio Chambers, along with the Cabazon Band of Mission Indians and Twenty-Nine Palms Band of Mission Indians.

It enhances and significantly improves the way businesses interact with each other and the community in the entire Coachella Valley. As a Regional Chamber, the GCVCC delivers services and benefits to its members on a scope not seen before in the area.

LA QUINTA CHAMBER BOARD OF DIRECTORS

Doug Motz, Chairman | Doug Motz Insurance Agency Jeremy Cullifer | Treasurer, Jules Market Jeff Fishbein | Secretary, Coldwell Banker Residential Brokerage Ray Dominguez | Lamar Outdoor Advertising Palm Springs Randy Foulds | Foulds & Feldmann Insurance Agency Gerri Lynch | Manzo Embassy Suites La Quinta Hotel & Spa Ratna Williams | Desert Sun Media Group Mickey Jumapao | Envoy Mortgage THE GEM PRODUCTION TEAM

eMBe | Editorial & Creative The Gem is the official publication of the GCVCC. Circulation: Approximately 23,000. Distributed free to all residents, Chamber members and businesses in La Quinta. To advertise please call (760) 347-0676.

Please Note: The opinions and views expressed in all editorial material are those of the writer or person interviewed and are not necessarily those of the GCVCC, its Board of Directors, or the advertisers in The Gem. The GCVCC endorses no person, political candidate or opinion unless specifically stated. The Gem reserves the right to edit all submissions for grammar, length, and questionable content. Advertisers please note that colors may look slightly darker, or slightly lighter due to variables in the printing process. Questions comments? Email us at info@GCVCC.org or call (760) 347-0676.

4or | GCVCC.ORG

Contact us today to set up an appointment with an account executive to review your business needs.

(760) 347-0676 info@gcvcc.org |gcvcc.org Economic Development Networking | Education Referrals Community Involvement Connections | Advertising

There's No Better Time to Become a Member of the Valley’s 1st Regional Chamber!

The Greater Coachella Valley Chamber (GCVCC) is made up of these area Chambers: Cathedral City, Coachella, Indio, La Quinta, Cabazon Band of Mission Indians, Twenty Nine Palms Band of Mission Indians.

The Chamber offers local businesses the largest referral program, powerful networking coverage throughout the valley, and unmatched print and event exposure opportunities.

GCVCC is also your pro-business legislative advocate!

OCTOBER 2017 | CONTENTS CHAIRMAN’S MESSAGE

Doug Motz

06

HISTORY OF LA QUINTA: POINT HAPPY

07

VETERANS AND HOME BUYING

Richard M. Johnson, Jr.

08

ELIMINATE YOUR MORTGAGE PAYMENT WITH A REVERSE MORTGAGE

Clay Behm, Certified Reverse Mortgage Professional

09

BUSINESS PROFILE: JULES MARKET

10

GREATER COACHELLA VALLEY CHAMBER OF COMMERCE ANNOUNCES SMALL BUSINESS WEEK

12

BILINGUAL CHILDREN: ONE BRAIN, MULTIPLE BENEFITS

Luis Miguel, Cruz Language Academy

11

TAKE A HIKE

Erin Peters

13

CITY NEWS MEMBER NEWS NEW MEMBER SPOTLIGHT

14-19 20 21-24

THE WHAT’S OF LQ 25 MITIGATING FRAUD 26

Robert Hendrix, CPA, MBA, Audit Manager, Osborne Rincon CPAs THE HIDDEN RISKS OF HIRING CAREGIVERS ON YOUR OWN

Steve Bona, Vitalitas Home Care Referral Agency

26

WHY IS MEDICARE SO COMPLICATED?

Randy Alan Foulds, Foulds & Feldmann Insurance Agency

27

HOW TO MARKET YOUR BRAND 28

Natalie Angrisani, Marketing Executive with The Legacy Group IS YOUR WEB SITE MAKING YOU MONEY OR LEADS?

Annette Said, Leap Online Marketing

29

THE TOP 5 PATIO TRENDS

Pat Wood, Encore Consign + Design Studio

30

CAN YOU AFFORD TO SEND YOUR KIDS TO COLLEGE YET?

30

LOCAL CREATES NEW EXPERIENCES WITH UBER

31

CATHEDRAL CITY WELCOMES FIRST JEWISH BURIAL GROUND

32

HOME HEALTH CARE AND TECHNOLOGY: A PERFECT MATCH

Susan Dost, Sheridan Care

33

SOLO TRAVEL: TIPS FOR TRAVELING ALONE

Charles Greenberg, owner of Your Travel Agency

34 GREATER COACHELLA VALLEY CHAMBER OF COMMERCE | 5

CHAIRMAN’S MESSAGE By: Douglas Motz La Quinta Business District Chairman

O l d Tow n L a Q u i n ta Saturday 10am - 4pm • Oct 28 Over 80 Artists • Free Admission • Live Entertainment • Free Parking

I’ve been asked recently by a couple different people “Why are you the Chairman of the La Quinta Chamber of Commerce again, isn’t that a lot of work?” My answer to them is that I love our community and by being the Chairman, I get firsthand information about the functions and operation of our local government, along with gaining knowledge of local resources available to help solve our community’s needs. Volunteering provides valuable community services, so more money can be spent on local improvements. I want to help make our GEM of a city a better place to live for my family, friends, business colleagues, as well as the citizens of our community.

Are you interested in volunteering in our community? Simply by volunteering a few hours a month, you can have a huge impact with just a small investment of your time. The City of La Quinta can always use volunteers. Volunteer activities can be anywhere from local school projects, assisting with youth activities, serving food at your local food pantry, and many more opportunities.

Volunteering your valued time will yield high returns where it matters most to you and your family.

Bart Aldrich

Come for the Art...Stay for the Day! Experience the Art on Main Street shows in Old Town La Quinta. These colorful events feature over 80 artists who are exhibiting and selling their original works in painting, photography, ceramics, textiles, jewelry and more. Celebrate the arts amidst the charming cafes and boutiques along Main Street!

Robert Ferguson

If you’re interested in volunteering, you can go to the link for Volunteer Match to see what might interest you: http://bit.ly/2fdMxTc Douglas Motz is the owner of Douglas Motz Insurance Agency and he can be reached at 760-200-0270 or at www.DougMotz.com.

Lauren Youngs

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New at old town...

First Thursdays Nov 2 • 5-8 pm

Monthly, Nov 2- May 4 Enjoy live music on Main Street!

Dine al fresco. Mingle with shop owners.

Experience olive oil & wine tastings and more!

Free parking & admission.

For more Info: oldtownlaquinta.com/events facebook/oldtownlaquinta

Old Town La Quinta 78-100 Main Street La Quinta, CA 92253 Premier Sponsor City of La Quinta

6 | GCVCC.ORG

OldTownLaQuinta.com

HISTORY OF LA QUINTA: POINT HAPPY Year after year, month after month, day after day, we drive past many popular locations without knowing how they got their name or where their history began. The Coachella Valley, specifically La Quinta, is rich with a vibrant history. As for Point Happy, a prominent La Quinta location, its namesake came about due to the legend of one man. It is much more than just an area peppered with shopping centers to run your daily errands, or a place to grab a bite to eat at the beautiful Cliffhouse restaurant. It all began because of something we all cannot live without: water.

Point Happy receives its namesake from Norman “Happy” Lundbeck, a homesteader that came to settle in the area due to its access to water. Lundbeck settled in 1906, along with his family, where he had his farm, stable and a small store.

However, Lundbeck was not the first to discover what is now known as Point Happy.

The Cahuilla people have been residents of the Coachella Valley for hundreds and hundreds of years and they understood the great importance of this area due to its proximity to water access. They innovatively dug and used wells accessing water just 300 yards from Point Happy. Interestingly enough, these wells ultimately gave the namesake to La Quinta’s neighboring town, “Indian Wells.”

Prior to, travelers and explorers wanted to pass through the hot, barren desert as quickly as they could. In the 1850s, when the United States began to take more control of the southwest, they looked to expand railroad routes to the Pacific. Gold seekers made use of the water access nearby Point Happy during the 1860s and 1870s and brought frontiersman such as William Bradshaw to the area.

$60

$60

Water access adjacent to Point Happy allowed railroads to be built because they needed water for their steam engines. Due to the railroad, access to water and weather that yielded a three crop per year season, non-Native Americans and travelers didn’t just cross through the desert to quickly get somewhere else,

they began to put their stake in the ground, alongside the Cahuilla people.

Which brings us back to Mr. Lundbeck. It is because of the Cahuilla people and their discovery and access to water, that he and his family found themselves in what is now known as La Quinta and more importantly, Point Happy.

GREATER COACHELLA VALLEY CHAMBER OF COMMERCE | 7

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With over $45 Million in sales this year we have proven that our Superior Marketing & Team Appproach is the best way to sell your home.

VETERANS AND HOME BUYING

Submitted by: Richard M. Johnson, Jr., Director of Education VAREP Coachella Valley Chapter

Over the years, hundreds of thousands of Marines, sailors, soldiers, and airman have passed through the Coachella Valley on their way to faraway places, including war zones. Like all of us, many of those service people fell in love with the Valley, dreamed of coming back and making the Valley their home (both full time and part time). That journey for Marines and Sailors continues today-just stop in at the Palm Springs Airport any day and you will see some of our heroes.

For their service, veterans-including active military personnel -earn housing benefits which benefits don’t expire; cannot be taken away; and can be used more than once. Too many veterans, however, are unaware of those benefits, including the right to buy a home with absolutely no money down!

Recent statistics highlight this lack of understanding: 95% of veterans did not receive housing information while in the service; 33% of veterans did not know about the VA loan program; 62% of veterans said their lenders never discussed the VA loan option; and 31% of veterans were told a conventional or FHA loan was less complicated. These problems were recognized by a group of real estate professionals, themselves military veterans, and in 2011, they formed VAREP. VAREP is a nation-wide 501(c),non-profit organization, formed by veterans for veterans dedicated to increasing sustainable homeownership, financialliteracy education, VA loan awareness, and economic opportunity for the active-military and the veteran communities.

U.S. Congressman Raul Ruiz, a strong voice and a recognized long-time advocate for veterans, realized the need for VA loan awareness and spearheaded the effort to bring VAREP to the Valley. One of the first things Representative Ruiz did was to reach out to our Valley’s very own Mickey Jumapao. Mickey accepted the challenge of becoming a founding member and Vice President of the newly formed chapter, now part of a national group of 27. In August 2016, along with Founding Member and President David L Montgomery.

They are currently organizing the chapter’s 1st Stars and Stripes Annual Veterans Charity Golf Tournament that will be hosted by the Cimarron Golf Resort in Cathedral City, CA on Friday September 15, 2017. A continental breakfast and lunch will be served to participants along with refreshments, raffles, auctions, gifts, hole-in-one, and closest to the hole prizes. The Coachella Chapter’s goal is focused on carrying out the mission of VAREP by helping veterans achieve homeownership and de-mystifying the home buying process, including VA home borrowing guidelines. Active military personnel, veterans, and eligible family members who would like to obtain their certificate of eligibility can go to VAREP’s local chapter website: https://varep.net/index.php/coachella-chapter for more information.

8 | GCVCC.ORG

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Curious about reverse mortgages?

Clay Behm

Certified Reverse Mortgage Professional

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I make HOUSE CALLS! Attend one of my FREE SEMINARS.

Paid for or not, your home can provide you:

ELIMINATE YOUR MORTGAGE PAYMENT WITH A REVERSE MORTGAGE Submitted by: Clay Behm, Certified Reverse Mortgage Professional NMLS # 582971

Many homeowners age 62+ are retiring with mortgage debt. According to the Consumer Financial Protection Bureau, 68 percent of retired boomers have an existing mortgage and report that making mortgage payments in addition to other monthly expenses is a hardship.

Stop for a moment and think how life would be better if you didn’t have a monthly mortgage payment. The use of this cash could contribute in many ways to enhancing your overall financial wellbeing and life satisfaction.

A Home Equity Conversion Mortgage, known as a reverse mortgage, can replace a traditional mortgage with the benefit that no monthly payment is required while the borrower remains in the home. The borrower only remains responsible for payment of property taxes, insurance, the costs of home maintenance, and any HOA fees.

Borrowers who do not need all the available proceeds from the reverse mortgage to replace their existing mortgage can have the remainder in a line of credit. The unused line of credit grows, offering the borrower additional future funds. This line of credit cannot be frozen, reduced, or cancelled and can be a type of “longevity insurance” that helps minimize the risk of running out of money in your later years.

There is much to consider when planning a great retirement. For many, the equity in their home represents more than half of their net worth and makes it an asset that cannot be overlooked.

Contact: Clay Behm, (760) 501-1279; cbehm@rfslends.com Synergy One Lending Inc. d/b/a Retirement Funding Solutions, NMLS 1025894.

3131 Camino Del Rio N 190, San Diego, CA 92108. Licensed by the Department of Business Oversight under the California Residential Mortgage Lending Act – California License 4131356. These materials are not from, and were not approved by, HUD or FHA.

• CASH when you need it • NEVER owe more than your home is worth • NO monthly mortgage payments Borrower must occupy home as primary residence and remain current on property taxes, homeowner’s insurance, the costs of home maintenance, and any HOA fees.

Your LOCAL Source 760.501.1279 cbehm@rfslends.com www.rfslends.com

Synergy One Lending Inc. d/b/a Retirement Funding Solutions, NMLS 1025894. 3131 Camino Del Rio N 190, San Diego, CA 92108. Licensed by the Department of Business Oversight under the California Residential Mortgage Lending Act – California License 4131356. These materials are not from, and were not approved by, HUD or FHA.

RFS.13117.212.V1

TASTE OF INDIO

October 26, 2017

Jackalope Ranch 80-400 HWY 111 Indio, CA 92201 4:00PM - 7:00PM $20 admission Sponsorship opportunities available

• Various restaurants offering menu samplings • Cash bar available • Live Entertainment • Free parking

Sponsors & Partners

GCVCC.ORG | 760-347-0676 | INFO@GCVCC.ORG GREATER COACHELLA VALLEY CHAMBER OF COMMERCE | 9

BUSINESS PROFILE: JULE’S MARKET When Jeremy Cullifer opened Jules Market in 2015, he had a vision: to provide the people of La Quinta with a grocery store that not only met their food and household needs, but also served as an active member of its community.

“We chose to open Jule’s Market here in South La Quinta because we thought we could serve the neighborhood and provide for our families while working toward our vision of making a positive difference,” says Cullifer.

Jule’s Market does just that. It provides the same big brands you will find at a chain grocery, but also carries smaller, local brands, supporting the local economy. When you shop at Jules Market, you too support the small businesses that help the Cove thrive.

“We pride ourselves on being responsive to the needs of our neighbors, and are constantly seeking ways to serve better,” notes Cullifer. His dedication to customer service comes from a long history in the grocery business: he began as a bagger at the age of 16, eventually working his way all the way up to store management and human resources. He knows what it takes to provide his community with an excellent grocery shopping experience, which is clear whenever you enter his shop, grab a free cup off coffee, and peruse his well-stocked shelves. Rather have the groceries come to you? In addition to in-store shopping, Jule’s offers free delivery for orders over $100, and charges only $10 for orders below.

So next time you’re in need of groceries or household items, check out this local business that truly lives up to it’s slogan: “your neighborhood gem.”

professional pit masters from across the nation compete

NOVEMBER 4, 2017 10:00 AM \ 5:00 PM The Lights at Indio Municipal Golf Course 83040 Avenue 42 Indio, CA 92203 INDIOBBQFESTIVAL.COM 10 | GCVCC.ORG

760-347-0676 | INFO@GCVCC.ORG

SAVEETHEEDATE! BILINGUAL CHILDREN: ONE BRAIN, MULTIPLE BENEFITS Submitted by: Luis Miguel, Cruz Language Academy

Speaking another language is not a luxury; it is a necessity, especially for little kids. Over the years, research has proven the many cognitive benefits that learning another language has on children and adults alike. For instance, they can transfer reading-comprehension skills from their native language to the target language. The problem-solving and decision-making strategies acquired when learning a new language can improve brain function, like the ability to concentrate and perform complex mental tasks, as well as help slow memory loss.

Learning a new language can encourage positive social change as well.

Physiologists Sayuri Boaz and Sun Hayakawa from the University of Chicago point out that being bilingual reduces decision-making biases.

Their research article The Foreign-Language Effect: Thinking in a Foreign Tongue Reduces Decision Biases found that more objective judgment is in place as a consequence of speaking another language. Being multilingual, they discovered, delivers greater cognitive and emotional distance between the subjects and the topic of analysis, thereby reducing personal bias.

For children, the benefit of being bilingual is translated into performing better at school than their monolingual counterparts. Multiple studies in the U.S. and other countries have validated this hypothesis: a recent study conducted by Dr. Fraser Lauchlan from Strathclyde University in Scotland concluded that there are “demonstrable benefits, not only in language but in arithmetic, problem solving and enabling children to think creatively.�

To think more creatively, a new movement has emerged among traditional enrichment activities like sports, music, and the arts. Today, more parents want their children to learn a foreign or second language. Doing so fosters curiosity and excitement in little kids through interactive activities, songs, and performances. They embrace the target language and its culture with a new perspective of tolerance and acceptance. The bilingual journey has just begun!

Luis Miguel, M.A. in Spanish is a high school teacher with more than 17 years of experience teaching from elementary school to college level.

Currently, he and Spanish teacher Yipsy De Armas run Kiddos Lingua: after school program at James Monroe Elementary School. For more information go to www.cruzlanguage.com/ kiddoslingua or call (760) 980-2217.

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GREATER COACHELLA VALLEY CHAMBER OF COMMERCE 11

GREATER COACHELLA VALLEY CHAMBER OF COMMERCE ANNOUNCES SMALL BUSINESS WEEK Join us for local and regional B2B and B2C events. Get involved and stay involved in your community. Make new connections and gain exposure with the Greater Coachella Valley Chamber of Commerce.

Katie Stice IOM, ACE (760) 347-0676 | www.gcvcc.org Title Sponsor: Desert Insurance Solutions Presenting Sponsor: City of Indio Ignite your entrepreneurial spirit! Greater Coachella Valley Chamber of Commerce is proud to announce, in support of all local merchants, Coachella Valley Small Business Week, November 16th – 25th.

The week kicks-off with a Business EXPO held on November 16, 2017 from 4:00 PM to 7:30 PM at the Fantasy Springs Special Event Center. About 100 innovative exhibitors will fill the showroom to highlight our community resources, local business professionals, leaders, business owners, nonprofit organizations and popular attractions – all with an emphasis on shopping local.

There will be a mixture of new start-ups and long-established businesses.

GCV SMALL BUSINESS WEEK EXPO FANTASY SPRINGS SPECIAL EVENT CENTER 84245 Indio Springs Parkway Indio, CA 92203 THURSDAY, NOVEMBER 16, 2017 4PM TO 730PM $5 Admission

GCV SMALL BUSINESS WEEK | NOVEMBER 16 - 25

Attendees will enjoy local flavors and food samples while learning about products and services, networking with other industry professionals, and connecting first-hand with merchants. EXPO attendees will have a chance to receive a limited supply of buy-one, get-one free coupons for the casino buffet (one per person), and a chance to enter to win a cruise for two! Admission is $5.

EXPO attendees will experience a large sample of our local economy, from the CVLINK Experience Area to the three pop-up villages. Interaction, activity and music will fill the event space. The villages focus on the building, medical and business networking industries. The Villages are provided by DVBA (Desert Valley Builders Association) Act 1 (Aging Community Team) and BNI (Business Networking International).

Title Sponsor

CV Small Business Week ends with Small Business Saturday. Small Business Saturday is a national shopping holiday held on the Saturday after Thanksgiving during one of the busiest shopping periods of the year and it sponsored by American Express.

Join us for this inaugural CV Small Business Week and Expo! Tickets and booths can be purchased at Ticket Sauce.

Special thanks to AT&T, Fantasy Springs Resort Casino and Jessup Auto plaza for their sponsorship, support and commitment to small business. Thanks to our partners: AVSU – our preferred AV company, Classic Party Rentals, CVAG, ACT 1, DVBA, BNI 12 | GCVCC.ORG

WWW.GCVCC.ORG | 760-347-0676 | info@gcvcc.org

TAKE A HIKE Written by: Erin Peters

A mere 130 miles southeast of Los Angeles lies the Santa Rosa and San Jacinto Mountains National Monument — 272,000 acres of preserved desert beauty that serves as a hiker’s paradise and refuge from the stress of city life. Sunset Magazine recently named La Quinta’s hiking and biking trails among the best in the west, and there’s no better way to explore the magnificence of the Coachella Valley than on foot.

La Quinta features hiking trails to accommodate every skill level, including families with young children and hard-core endurance hikers. Keep in mind, the Coachella Valley is a spectacular stretch of untamed, and sometimes isolated, desert landscape, so proper preparations should be made before setting out on any hiking excursion. Expert level, or multi-day hikes are best done between November and April when the weather is more suited to strenuous treks.

First time visitors may be interested in the historic routes like the La Quinta Cove to Lake Cahuilla Trail (2.5 miles). Start your adventure at the East Cove trail head and make your way past the Coral Reef Mountains to the Lake Cahuilla trail head. Modern day Lake Cahuilla, named after the early native inhabitants who relied on the lake’s resources to live, is now a reservoir surrounded by a 710-acre park connected by a vast network of hiking trails.

The varied terrain treats guests to native flora and fauna, including the endangered peninsula big horned sheep.

Casual day trippers can also explore the Bear Creek Trail. This hike is just under one mile and will take you from the La Quinta Cove to the cave along the Bear Creek Trail. Ready to step up the pace? The Bear Creek Canyon Oasis hike (8.3 miles) allows for sweeping views of Bear Creek Canyon and the entire Coachella Valley. The popular Boo Hoff Trail is a more ambitious 7.5-mile hike which can still be fit into a day trip, however, the full 12.8-mile loop is best tackled by the more skilled hiker. Your exertions will be well rewarded with killer vistas and, no doubt, a sense of accomplishment.

Experts and advanced back-packers have their work cut out for them with the La Quinta Cove to Sugarloaf Trail, a 14.2-mile multi-day hike that can be rugged and undefined in many areas. This challenging trail features a vertical up hike culminating at an elevation of 5,578 feet. Reviewers recommend that first timers go with an experienced hiker with knowledge of these trails.

The La Quinta and Coachella Valley have become one of the nation’s preeminent hiking destinations, thanks to the region’s inviting temperatures and magnificent scenic diversity. If you’re a traveler that ops for a vacation that’s both invigorating and restorative, check out the most popular hikes in La Quinta and surrounding areas, and plan your next trip to Gem of the Desert!

GREATER COACHELLA VALLEY CHAMBER OF COMMERCE | 13

PAID ADVERTISEMENT

SAFETY MEETINGS

CITY MANAGER’S MESSAGE

La Quinta is one of the safest cities in the Coachella Valley. In enhancing the community’s safety, the City is looking to deploy technology systems like public safety cameras (citywide) in public spaces to increase the effectiveness of police, fire, and emergency service responders.

By: Frank J. Spevacek, La Quinta City Manager The cool down is finally here and with that comes “season” in the Coachella Valley.

The snow birds will flock back to La Quinta and our calendars will be filled with todo’s. In the midst of all of this, it’s nice to know your city is hard at work making sure your tax dollars are working for you. As we prepare for the Holiday season, the gem will be here every month to provide you with much needed city information, events and tips to help make things run smoothly.

As part of the resurfacing of Avenida Montezuma, the intersection at Calle Cortez/ Calle Madrid and Avenida Montezuma will be improved to replace the existing allway stop operation with a mini-roundabout. Once the roundabout is constructed, all the stop signs will be replaced with yield signs and the striping will be modified to provide guidance to drivers for driving around the roundabout.

The center island of the roundabout will be raised and will still be mountable by trucks and emergency vehicles, when necessary. The roundabout will require drivers to slow down as they approach and go around the roundabout. Residents who own property in the vicinity of the project are supportive of the change due to lack of compliance with the existing stop signs by drivers traveling on Avenida Montezuma.

Lastly, October is full of exciting events and we encourage everyone to come out and enjoy as the temperatures begin to fall. Start with the 9 Cities Wellness Walk on October 14th, followed by the Art Gallery Exhibit Reception on October 23rd and round the month out with La Quinta High School’s Homecoming Parade on October 25th in Old Town La Quinta.

The City is focused on enhancing the public’s safety by increasingly utilizing technology. In communities throughout California, the use of a public safety camera system has led to the identification and arrest of suspects in a multitude of crimes. Additionally, a public safety camera system could benefit police, fire, and emergency services by providing around-the-clock access to important intersections in the city. This would allow officers to be deployed effectively and efficiently based on the incident size and type. For example, in case of a traffic accident, police would have access to the system and view the number of cars involved and assess who is at fault. In the event of a fire in a commercial shopping center, the Fire Department could determine the manpower and fire trucks necessary to suppress the fire. In case of a natural disaster, the cameras can help coordinate response and prioritize based on damage.

The City will be hosting a series of community meetings and focus groups to hear residents give their input on the system as well as to learn more about this program. The meetings will take place October – December (visit www. laquintaca.gov for meeting dates): •

• •

Learn from public safety experts the benefits of camera systems to deter crime, assist in traffic incidents, deploy the right amount of resources to residential and commercial fires, identify structural damage of bridges and other critical locations in the event of an earthquake or severe storm, and inform the community of accessible roads and road closures.

Camera locations, such as main intersections, parks, governmental buildings, and other public venues to deter criminal activity and provide a rapid response by police, fire, and emergency service responders.

Privacy concerns including how citizens’ privacy will be protected while identifying suspicious behavior and actual crimes in progress such as vandalism, theft, burglaries, assault, traffic incidents, and other criminal activity where the public is victimized.

The meetings will be announced via NextDoor, the La Quinta Police Facebook page, and the City Website. Public input is essential in determining the community needs.

14 | GCVCC.ORG

PAID ADVERTISEMENT

OCTOBER WELLNESS CENTER HAPPENINGS Family Hospice Care, Group meets on Fridays from 9-10am - Your local bereavement support group is open to all who have experienced the death of someone close. Support is free of charge in a non-religious, safe and caring environment. First time attendees please call Family Hospice Care office at 760.674.3344 to register.

Community Youth Sports Program, Mondays & Wednesdays: October 2 – 30; November 1 – 29; 5:30 - 7:30pm. - A soccer coaching and training program with Desert Recreation District for youth 7-14 years old. This program will emphasize health, fitness, skill development and sportsmanship. Location: Colonel Mitchell Paige Middle School Bird Cage. Fee: $50 each month.

For information or to register, visit MyRecreationDistrict.com or call 760.347.3484.

Essential Oils; Tuesday: October 3; 10am - A complimentary event to learn how to use pure natural oils found in nature to possibly live a chemical free life. Uses and benefits will be presented.

Eisenhower Medical Center Lecture Series, Tuesday, October 10; 4-5pm - Belinda Zaparinuk, RT(M), BS, CBEC, Manager of Eisenhower Schnitzer/Novack Breast Center. Please make your reservations by calling 760-423-4855.

Health Fair, “New Date” Thursday, October 12, 9am-12pm - Exhibitors will be offering FREE information to keep you informed and healthy. John F. Kennedy Memorial Hospital will offer FREE screenings: Body Mass Index, Blood Glucose, and Blood Pressure checks. Moreover, Flu Immunizations will be administered

by La Quinta Walgreens. Please pre-register by bringing your Medicare Insurance card to the front desk before the event date. Walk-ins are welcome the day of the event with Medicare insurance card.

United Health Care; Tuesday, October 17 from 10 – 11am - This presentation may help senior citizens who may qualify for the Medicare Special Enrollment period. The information provided will assist those who are turning 65, those with special needs, and those needing assistance with their Medicare costs.

Presented by Bruce Hunter agent.

Nextdoor.com Social Media Application, October 23 from 10-11am - Your area leader will show you how to navigate and use the private social network application with ease. You, your neighbors and your community will help each other stay informed in a friendly environment. No reservations needed.

HICAP Medicare Open Enrollment Presentation, Tuesday, October 24, from 9am to 2pm - HICAP trained volunteers answer questions on the new guidelines for 2018, offer an overview of eligibility, costs, benefits, and changes in Medicare Parts A and B and provide information on changes to Medicare Prescription Drug Plans (Part D) and Medicare Advantage (Part C) Plans. Please make your reservation by calling 760.564.0096.

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GREATER COACHELLA VALLEY CHAMBER OF COMMERCE | 15

COMMUNITY SERVICES

Online registration available at www.laquinta.ca.gov For more information, please call (760) 564-0096 COLONEL MITCHELL PAIGE MIDDLE SCHOOL Youth Sports Program Soccer 7-14yrs 5:30 – 7:30 p.m.

Please call YMCA Palm Desert 760-347-3484 LA QUINTA HIGH SCHOOL Sunset Yoga 6 p.m. – 7 p.m.

LA QUINTA MUSEUM Gentle Yoga w Karen 11 a.m. – 12 p.m.

M/W M/W M

WELLNESS CENTER Creative Wellness Were Connected Creative Art (6-11yrs) 3:45p.m. - 5:15p.m.

W Best in Life Creative Arts (6-11yrs) 3:45p.m. - 5:15p.m.

W Grateful Hearts Creative Art (6-11yrs) 3:45p.m. - 5:15p.m.

W Ballroom Dance (Beginning) 7 p.m. – 8 p.m.

T Ballroom Dance (Intermediate) 6 p.m. – 7 p.m.

T Friday Social Ballroom Dance 6 p.m. – 7 p.m. (10/20, 11/17) F Watercolor 10 a.m. – 12 p.m.

T Pen & Ink 1 p.m. – 3 p.m.

T Ukulele Beginning 2:15 – 3:45 p.m.

W Intellectual Wellness AARP Smart Driver Course 55+ Beginning Bridge Computer Literacy Conscious Aging Workshop Intermediate Bridge Voice Overs 15+ Physical Wellness Cardio & Strength (Silver Sneakers) Chair Yoga w Milissa Gentle Yoga w Karen Personal Trainer w Kristoffer Personal Trainer w Janice Golf Fitness Training (Lori Farkas) Pilates (Mat work) Sun Style Tai Chi (Silver Sneakers) Taekwondo (4 years & up) Tai Chi Ch’uan West Coast Swing Zumba (Day) Zumba (Night) Zumba (Saturday)

Mah Jongg (Contact center for details) 1 p.m. – 4 p.m.

Wii Bowling 1 p.m. – 3 p.m.

8 a.m. – 12 p.m.(10/9 & 10/10) M/T 10 a.m. – 12 p.m.

W WELLNESS CENTER EVENTS 1:30 – 3:30 p.m.

M October Lunch 11:15am (10/26) 2 p.m. – 4 p.m.

T Dress in your favorite Halloween costume. Enjoy a delicious meal meet new 1 p.m. – 3 p.m.

W friends. Pre-registration fee: $4 9 a.m. – 11 a.m.

(10/14) S 9:45 a.m. – 10:30 a.m.

M/F 11:15 a.m. – 12 p.m.

M 11 a.m. – 12 p.m. (Oct) W 12 p.m. – 8 p.m.

M/W/F 12 p.m. – 8 p.m.

(Oct) T/TH 12 p.m. – 8 p.m.

T/TH 9:30 a.m. – 10:30 a.m. (Oct) W/F 10:45 a.m. – 11:30 a.m.

M/F 5 p.m. – 8 p.m.

M/W 10:15 a.m. – 11 a.m.

T/TH 7 p.m. – 8 p.m.

TH 9 a.m. – 10 a.m.

M/W 6 p.m. – 7 p.m.

T/TH 8:30 a.m. – 9:30 a.m.

S

Social Wellness Desert Oasis Strummers 1:00 p.m. – 3:30 p.m.

F Desert Oasis Strummers Concert 1:30 p.m. – 3:30 p.m.(10/27 &11/17) F La Quinta Voices 10 a.m. – 11 a.m.

(Oct) T Social Bridge (Contact center for details)12 p.m. – 3:30 p.m.

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T TH

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November Lunch 11:15am (11/16) Thank goodness for the Wellness Center. Enjoy a delicious catered meal. Meet new and visit with familiar friends. Pre-registration fee: $4 Health & Wellness Fair 9am – 12pm (10/12) Exhibitors will be offering FREE information to keep you informed and healthy.

John F. Kennedy Memorial Hospital will offer FREE screenings: Body Mass Index, Blood Glucose, and Blood Pressure checks. Moreover, Flu Immunizations will be administered by La Quinta Walgreens. Please pre-register by bringing your Medicare Insurance card to the front desk before the event date. Walk-ins are welcome the day of the event with Medicare insurance card.

RENTALS Having an Event? We’ve got you covered! The La Quinta Wellness Center is available for private rentals! This facility is perfect for your wedding reception, birthday party, company gathering, banquet, neighborhood event, family reunion, or other social event. The multi-purpose room has a capacity of 200 and includes tables and chairs for up to 200 people. An elevated stage and dance floor are included; large kitchen is available for additional fee. Call (760) 564-0096 for more information.

EXPLORE YOUR MUSEUM

Making a City:

The La Quinta Museum is located at 77-885 Avenida Montezuma. Hours are Tuesday through Saturday from 10 a.m. to 4 p.m. (Closed on Sundays and Mondays). Admission is free! Call (760) 777-7170 for more information.

EXHIBITS Crossroads & Intersections Opening on October 3, 2017 - “Crossroads & Intersections – the Stories Behind the Streets” on loan from the Agua Caliente Museum. This will be on exhibit through December 30, 2017.

Brown Bag TED* Talk Tuesday, October 10, 2017 12 noon - Enjoy a TED Talk on the big screen and join the discussion following the showing.

Bring your lunch and bring a friend. Water and cookies provided. *Technology – Entertainment – Design

Day of the Dead/Dia de los Muertos - Celebrating the holiday that features the rich tradition of popular folk art we will feature quilts created by local artisans and cigar box altars created by community members. On exhibit through November 30, 2017.

My Little Flower Shop Pop-Up Thursday October 12, 2017 4-5pm - My Little Flower Shop of Palm Springs will be here each month to share helpful hints and tips to create knock-out floral arrangements.

Community Room - Mural by Andre Blanchet (part of La Quinta Art in Public Places Program) Dorothea Lange photo gallery of Coachella Valley images.

Local History Gallery - Features Cahuilla Indian and local La Quinta history.

EVENTs STITCH EVERY TUESDAY 1 p.m. – 3 p.m. - Bring your own project to work on. Be inspired and share with fellow quilters, knitters, needle pointers and weavers.

Preschool Story Time Wednesday October 4, 2017 10-10:30am - Fun time with Miss Beth!

Stories, songs and a simple craft.

First Thursday Thursday, October 5, 2017 5-6pm - Penny Unniversity is a blend of Latin jazz and fusion.

La Quinta Museum Coloring Club for Adults Friday October 6 & 20 2017 1-3pm - Basic supplies are provided. This lively group meets the 1st and 3rd Fridays of the month.

Mah Jongg Saturdays 10am-1pm Crak! Bam! Dot! Come and play at the Museum.

Every Saturday. This is not a class with an instructor, but all levels are welcome.

Family Craft Day with S.C.R.A.P. Gallery (NEW TIME) Saturday, October 14, 2017 1:30-2:30pm - Always a fun program, creating art with upcycled and re-cycled materials.

“Riverside County through the Lens of Burton Fraser” Postcard Talk Thursday, October 19, 2017 4-5pm - Steve Lech of Riverside County Historical Society will present this fun and informative slide show.

Good Reads in the Gallery Book Club Thursday, October 26, 2017 5 p.m. – 6 p.m. - Island of the Blue Dolphins by Scott O’Dell will be the book discussed this month. There are limited copies available at the Museum. Refreshments.

Trending Topics Tuesday, October 31,2017 10-11am - Come and meet life time La Quinta resident Louise Neeley and enjoy her talk about “Crossroads & Intersections” of La Quinta.

Refreshments will be served.

La Quinta Artist Studio Tour December 2017 The La Quinta Museum invites artists living in La Quinta to let us know if you are interested in participating in the 6th annual studio tour on Sunday, December 3, 2017. Participants must be current residents of La Quinta. There is a link to the application on the Museum Facebook page.

Saturday, November 18 | La Quinta Civic Center Park | 4-9 p.m.

Purchase Tickets at: PlayInLa

PlayInLaQuinta.com

Quinta.com/BrewTickets

#ExperienceLaQuinta

Please follow us on Facebook, twitter and Instagram for all of the latest happenings.

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GREATER COACHELLA VALLEY CHAMBER OF COMMERCE | 17

IT’S YOUR LIBRARY

La Quinta Public Library is located at 78-275 Calle Tampico.

Enjoy FREE programs for all ages. Call (760) 564-4767 for hours.

SPECIAL EVENTS Booktoberfest 2017: A Celebration of Books, Beer, & Good Cheer Spooky Story Hour on Thursday, October 5 at 8:00 p.m. – Come and hear a few spooky tales at the Old Town Tap Room presented by the Library and Green Room Theatre Co. It’s sure to be a fright! This event is free, though drinks are not.

(Location: Old Town Tap Room) Homebrew 101 + Tasting on Thursday, October 12 at 5:30 p.m. – Ever wondered how to brew your own beer? The Coachella Valley Home Brew Club will be here to give you the info to get you started!

Stick around for a sampling of some homebrews as well! For ages 21 and up. IDs will be checked at the door. This program is free, but you must reserve a spot at Eventbrite.com. Search “LQ Library Booktoberfest: Homebrew 101”.

Reservations open September 12.

(Location: La Quinta Library) Trivia Night on Thursday, October 19 at 5:30 p.m. - Test your trivia skills at this librarian-hosted trivia night!

Bring a picnic blanket and a group of 4! For ages 21 and up. (Location: Old Town La Quinta Lawn) Escape Room on Thursday, October 26 at 5:00 p.m. – Can you escape from Doctor Jekyll’s Laboratory, Sherlock’s Study, and Dracula’s castle? Test your intellect and teamwork! Call the Library to sign up for a time slot. For ages 18 and up.

Library Patio. Open to anyone 12 and under. Applications are extended until September 30.

Local Voices Series: Local Authors on October 17 at 2:00 p.m. - Kelly DeGeare, author of “Hanging by a God Thread,” will discuss her book and its publication at the library, with a Q&A and “meet and greet” afterwards. Ms. DeGeare’s story is about overcoming adversity with the help of her faith in God. Read for the Record! on Thursday, October 19 at 11:00 a.m. - Ms. Sarah will have a special storytime to celebrate “Read for the Record!” a campaign which gathers over 2 million people together around the world to read the same book on the same day. This year’s book is Quackers by Liz Wong. For ages 2-5.

Pumpkin Day on Saturday, October 21 from 2:00 p.m. to 4:30 p.m. - Join us for our 4th Annual Pumpkin Day! Enjoy spooky stories, games, a craft*, a costume contest & more!

Kids, bring your own bag for candy stations*! All ages welcome. *As supplies last for the first 150 kids!

DIY Sunday on Sunday, October 29 at 2:00 p.m. - Join us as we create practical crafts for everyday use.

Space is limited so call the library today to sign up! For ages all ages.

REGULAR PROGRAMS Adults (18 years & older) Tuesday Cinematic Marvels on Tuesday, October 3 at 11:00 a.m.

Local Voices Series: Art & Craft on – Come and watch the chilling, October 5 at 4:00 p.m. - 10 young psychological thriller “The Sixth local artisans share their functional, Sense” starring Bruce Willis and homemade crafts and artwork. The Haley Joel Osment. exhibition will be on the La Quinta

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La Quinta Chapter Book Club on Wednesday, October 4 at 10:30 a.m.

- Join us as we discuss “1984” by George Orwell.

Desert Regional Medical Center Lecture on Tuesday, October 10 from 4:00 p.m. to 5:00 p.m. - This month’s topic is “Sex, Intimacy, and Cancer.”

Join Dr. Judy Jackson for a look at cancer and sexual health. She will discuss how you and your partner can remain close when facing cancer of the breast, prostate, colon, rectum or gynecological system. Call (800) 491-4990 to reserve your spot and for more information.

Care Pathways Program on Tuesday, October 10 at 5:00 p.m. - The Riverside County Office on Aging will be hosting a series of workshops designed to offer information and support to family caregivers. This is

a 12 week series that covers living with dementia, preventing caregiver burnout, managing medications, and more. Call (760) 863-7891 or (800) 510-2020 to reserve your spot or for more information.

A.R.Y.A (Adults Read YA) Book Club on Tuesday, October 10 at 6:30 p.m. - Join our newest book club! We’ll read a mix of young adult and crossover adult books. Intrigued? See the Adult Reference Desk for more info and to sign up.

Third Age Club on Wednesday, October 18 at 11:00 a.m. - Social Media Basics II: More advanced session to learn about Twitter & Instagram. After the introduction, we’ll give you tips to help you. Bring your own device.

Eisenhower Medical Center Lecture on Thursday, October 19 from 4:00 p.m. to 5:00 p.m. – This month’s topic is “Why

Sleep Matters: The Impact of Sleep and Sleep Loss” presented by Dr. Yani Lu. Call (760) 4234855 to reserve your spot or go online to emc. org/calendar.

Stranger than Fiction (Article Club) on Friday, October 20 at 4:00 p.m. - See Reference Desk for more info.

“Writer’s Block” Adult Writing Workshop on Sunday, October 22 at 2:00 p.m. - At this workshop we will write and examine the elements of our literary creations. Registration is required.

La Quinta Reads Book Club on Monday, October 23 at 11:30 a.m. - See Reference Desk for more info.

Master Gardener Lectures Series on Tuesday, October 24 at 11:00 a.m. – Guest Speaker Susan Krings will talk about “Edible Gardening with Permaculture Design.” Learn how to establish a reliable edible garden based on perennials, applicable to container gardening on the patio and expansion to an entire landscape.

TEENS (AGES 13-17) Rhythm & Beats Music Mixing Workshop on Sundays, October 1, 8, 15, & 22 at 1:00 p.m. – This is a 6-week program for ages 13 to 17.

Registration is required. Participants will explore rhythm, beats, and expressions through the art of DJ-ing.

Anime Zone on Saturday, October 7 at 4:00 p.m.

TWEENS (AGES 9-12) Tween Makerspace: Annual Pumpkin Carving Party on Tuesday, October 3 at 4:00 p.m. - Roll up your sleeves and be prepared to get a little dirty! We’re bringing back our annual Pumpkin Carving Party where we’ll be pulling out seeds and making jack-o-lanterns. Visit the Children’s Desk to register. Space is limited to 15 tweens.

Creative Writing Workshop on Tuesday, October 17 at 4:00 p.m.

Tween Book Club This month’s book is “A Guide to Magical Creatures” by Maggie Stiefvater. The first 10 kids to register will get a FREE copy of the book!

CHILDREN Book Babies Storytime (ages 0-2) every Tuesday at 10 a.m. & 11 a.m.

Preschool Storytime (ages 2-5) Thursdays, October 5, 12, & 26 at 10 a.m. & 11 a.m.

Bilingual Storytime (All ages) on Wednesday, October 4 at 5:00 p.m.

Pajama Tales on Wednesday, October 11 at 5:00 p.m. (All ages) Family Fun Night on Wednesday, October 18 at 5:00p.m. - Bring the whole family to learn about emergency preparedness, earthquake, and fire safety with special guest Zander Johnston, the Emergency Preparedness Coordinator with the City of La Quinta. Firemen with The La Quinta Fire Department will also be joining in us for this special evening!

LaQuinta QuintaCommunity Community Park Park La Dates:8/26/17, 8/26/17,9/23/17, 9/23/17, 10/28/17 10/28/17 Dates: Time:10:00am 10:00amuntil untilfood food isis distributed distributed Time: Place:77-865 77-865Avenida AvenidaMontezuma Montezuma 760.564.9921 760.564.9921 Place: Pleaseprovide provideyour yourown ownbags bagsto tocarry carry your your produce. produce.

Please Food is on a first come first serve basis (no paperwork needed to get food.)

Food is on a first come first serve basis (no paperwork needed to get food.)

2 bags allowed per person 2 bags allowed per person

Teen Think on Friday, October 13 at 4:00 p.m.

Writer’s Block Teen Writing Workshop on Sunday, October 15 at 2:00 p.m. - At this workshop we will write and examine the elements of our literary creations. Registration is required.

Teen Book Club on Saturday, October 21 at 4:00 p.m.

Teen Game Night on Friday, October 27 at 4:00 p.m.

Teen Computer Lab @ the Wellness Center on Thursdays, October 12, 19, & 26 from 4:00 to 6:00 p.m.

Something on Saturday (Ages 2-12) Saturdays, October 7, 14, & 28 at 3:30 p.m.

OUTREACH Library Booth at the Certified Farmers’ Market in Old Town La Quinta every 1st Sunday from 8 a.m.-11 a.m., (Oct - May 2018), visit the booth to discover our library programs & get a free book, as supplies last!

Farmers’ Market Storytime on select Sundays at 10 a.m. on the lawn. (Dates: 10/1/17, 12/3/17, 2/4/18, & 4/8/18) For more information please call (760) 564-4767 or visit www.rivlib.info * The Library will be CLOSED on Monday, October 9.

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GREATER COACHELLA VALLEY CHAMBER OF COMMERCE | 19

THE POWER OF 10 You are invited to celebrate the Power of 10 at the Christopher’s Clubhouse 10th Anniversary Light of Hope Awards Gala. This very special event takes place on October 14th at the Omni Rancho Las Palmas Resort in Rancho Mirage.

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FIRST THURSDAYS: OLD TOWN, NEW EXPERIENCES! Old Town La Quinta is introducing First Thursdays as a new event series this season. As the name suggests, these events are on the first Thursday of every month from November 2nd – May 3rd, 5-8 p.m. They’re all about bringing people together at La Quinta’s uniquely charming Main Street.

First Thursdays

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First Thursdays will feature live music outdoors. Al fresco dining or enjoying a craft beer or wine at The Old Town Taproom or The Wine Emporium patios will offer great seating for listening to some of the desert’s best musicians and entertainers. The season’s lineup includes the very popular Tony and Cynthia Appolito and Barry Minniefield from The Voice as well as other guest artists.

Old Town shops will be open and the ambiance will be festive as shop owners offer free refreshments and an array of interesting experiences. La Quinta Olive Oil Company offers a selection of 70 olive oil and balsamic vinegar flavors and carries oils from Greece, Spain, California, Italy and Chile and balsamics from Modena, Italy. Expand your knowledge and your palate at a hosted olive oil tasting. Try a wine tasting at The Wine Emporium. Or join their Wine Club to become a connoisseur and collector of reasonable wines at great values. Fashion boutiques, salons and art galleries will offer more to explore.

So many residents and visitors look forward to Art on Main Street, The Farmers’ Markets on Sundays and other outdoor events at Old Town. First Thursdays are a response to the interest expressed by residents and visitors for experiences that entertain and bring people together. See you there!

For more information, go to www.oldtownlaquinta.com or facebook.com/ oldtownlaquinta.

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This 10th Anniversary Event is a poignant one: Christopher, for whom the organization is named, was only 10 years old when he was kidnapped and murdered. And now, in his honor, we have been able to offer our programs to tens of thousands of children and families for the past 10 years to ensure they are safe. You will enjoy a cocktail reception, silent auction, 3 course dinner, and entertainment by award-winning blues singer, pianist, and saxophone player Deanna Bogart and her band. Each year, this event helps us to raise awareness about missing children, sexual assault prevention, and the education that we provide to the community.

Recently, there have been situations involving such tragedies that have garnered media attention. A man released just one day before from a correctional facility he was serving a sentence in for sexual battery and child annoyance went into a women’s bathroom stall in a local store that was occupied by a child and performed lewd acts in front of her. Luckily, the girl was not hurt and the 25-yearold offender was apprehended. Two days later, another man attempted to abduct a 9-year-old from a local store. Thankfully he was unsuccessful and was captured as well. These circumstances demonstrate the horrific acts that can happen to the children of our community. These types of acts are the reason we at Christopher’s Clubhouse strive to teach children, families, teens, and women how to protect themselves.

This year our Gala will include the presentation of the Inaugural Vega-Zerebny Award to a deserving law enforcement officer in the Coachella Valley. Nomination forms have been sent to each department and we have selected one worthy officer to be honored. Other awards include the Community Champion Award, Future of Hope Award, and Lifetime Achievement Award.

Tickets are $150 for single or $250 per couple. Table sponsorships available for $1,250. Please visit Christophersclubhouse.org for more information and to purchase tickets. Together we can create a healthier and safer Coachella Valley.

ASPEN MILLS BAKERY AND CAFÉ For over 20 years, Aspen Mills has been crafting premium breads, muffins, and sandwiches in Palm Springs. The award-winning bakery is proud to announce its newest location at the Washington Park Shopping Center in La Quinta (near Trader Joe’s).

NEW MEMBER SPOTLIGHT SPONSORED CONTENT

OSHITA SKIN CARE ESSENTIALS “Experience the Difference” People often ask me, “so why is getting a facial and keeping up with a healthy skin care regimen so important?” My response is simple: healthy, vibrant skin speaks volumes to others regarding the pride you take in caring for yourself and is generally an indicator of someone who has strong self-esteem. Whether you intend it or not, the glow of your well-cared for skin makes a bold statement, asserting the presence of an inward confidence as well as your outward beauty to everyone you interact with on a daily basis, whether it be business colleagues, friends, family, or an intimate partner.

Oshita Skin Care Essentials was conceived out of my eight years of practicing psychotherapy and being witness to the incredible transformation in selfesteem that occurred when clients made even the slightest improvements to their outward appearance. The change was so fascinating to me that it eventually led me to fuse my passion for skin care and my extensive background in the beauty industry to create Oshita Skin Care Essentials, where my clients could “Experience the Difference.”

So how is Oshita Skin Care Essentials different? For starters, the standard practice of many spas is to push products on you. I can’t tell you how often a client tells me that they had gone in for a basic facial cleansing and/or treatment and ended up walking out hundreds of dollars later with skin products they either didn’t need or may have even been detrimental to their skin. I’ve even had clients tell me that they refrain from scheduling skin care as they simply want a facial with an experienced and caring skin care specialist, not an afternoon where you feel like you’ve wasted your time on a used car lot with an annoying salesperson. At Oshita Skin Care Essentials, it’s all about you! You’ll not only receive a thorough evaluation of your skin, but we’ll look at the products you’ve been using – if they are working for you, then we’ll simply advise you to keep using them. You see, my intention is to immerse you in an atmosphere designed to allow you to escape the daily grind while providing you an exceptional and relaxing experience! My commitment to you is that you’ll leave with rejuvenated skin, a re-energized spirit, and most importantly, you’ll feel good about yourself.

Please visit us at OshitaSkinCare.com or give us a call 760-972-6236 to schedule an appointment Norma Oshita – Licensed Cosmetologist / Skin Care Specialist Owner of Oshita Skin Care Essentials

Now with four locations across the Coachella Valley, it’s more convenient than ever to get fresh, natural, and preservative-free bread. Aspen Mills’ distinct breads and muffin types cater to a wide range of tastes and preferences. From specialty breads like carrot-raisin walnut and cinnamon swirl to classics like honey whole wheat, multi-grain, and sourdough, there’s sure to be something you’ll love. Lowcarb and gluten free options are also available.

Aspen Mills also specializes in lunchtime delivery. Its signature lunchbox for $9.95 (sandwich, cookie, potato salad, and pickle) can be delivered to almost anywhere across the desert. Delivery is free with purchase of five or more lunchboxes. Quick ordering and fast payment options are available.

Aspen Mills is not a franchise, giving sandwich lovers and bread enthusiasts something that can’t be found anywhere else. It’s a family-owned and operated business with a strong commitment to service and charitable work throughout the community. Come in today and check out La Quinta’s newest lunchtime destination.

Contact: www.aspenmillsps.com

SOHMER COLLEGE COUNSELING Sohmer College Counseling may be a new addition to the Coachella Valley, but founder Lisa Sohmer brings more than 20 years of experience in working with students and families in the college preparation process. A college counseling expert, Lisa works holistically with each student and focuses on finding the college where the student can be both happy and successful.

Applying to college is a complicated process, but Lisa Sohmer can provide the step-by-step guidance and support that you and your child need to successfully complete the high school to college transition.

Lisa is a past President of the New York Association for College Admissions Counseling (NYSACAC) and was awarded the association’s President’s Award in 2008. She also served a three-year term on the National Association for College Admissions Counseling (NACAC) Board of Directors.

Lisa’s expertise has been widely sought after: she is a frequent speaker on college topics and has been interviewed by Newsweek, CBS’s “Up to the Minute,” US News & World Report, The Daily Beast.com, The Wall Street Journal, The Washington Post, The Chicago Tribune, Good Housekeeping, American Airlines’ in-flight magazine, Bloomberg.com, Education.com, Businessweek.com and many other publications.

Lisa is active in NACAC, NYSACAC, Western ACAC and the Higher Education Counseling Association (HECA) and has worked with students and families in Southern California, Florida, Massachusetts, New Jersey, Nevada, New York, China, England, and Spain.

For more information, call 347-400-2023, e-mail Lisa@SohmerCollegeCounseling. com or visit www.SohmerCollegeCounseling.com GREATER COACHELLA VALLEY CHAMBER OF COMMERCE | 21

IVAN’S BLINDS

MATCHBACK.ORG

Ivan’s Blinds and More has been providing the valley with the ultimate shopping experience for custom window coverings since 1991. As a local family owned business, they pride themselves in providing quality products and reliable service. Ivan and his two children, Jamie and Morty, work in the La Quinta showroom alongside their staff of professional designers and installers.

MatchBack.org offers consumers the unique opportunity to help local disadvantaged youth by way of its “Buy One, We Give One” business model. When a customer purchases a premium hat and shirt bundle, MatchBack donates a bundle to a teen-in-need. This social mission is one close to the heart, as Aaron Podell, CEO & Founder of MatchBack.org, explains, “MatchBack was born from my own personal struggle with self-esteem as a teen growing up.”

The company invites a new, trending company every month to cooperatively design the limited-edition, unisex bundle. Past collaborations include Blenders Eyewear, Black Scout Survival, and Peacemaker Trading Co. Its design focus is both fresh and fashionable, with a look that appeals to both teens and adults alike. Aaron adds, “When a struggling teen wears a MatchBack bundle, we hope to give them a confidence boost that will help them hold their head a little higher. Likewise, we want our subscribers to feel good knowing that they look good and that they did good. It’s truly a win-win.”

​MatchBack.org is proud to serve Greater Coachella Valley’s teens-in-need through its partnership with the Coachella Valley Unified School District, Palm Springs Unified School District, and Desert Sands Unified School District.

Their showroom, on the corner of Highway 111 and Dune Palms, has the largest selection of window coverings in the valley. Ivan’s Blinds and More is also proud to be a Hunter Douglas Window Fashions Gallery Dealer. The Gallery is an exclusive retail display environment that captures the energy and elegance of the entire Hunter Douglas line in a colorful, user-friendly format.

Customers are able to view and operate the full range of products available and easily select the treatments that best compliment their homes. They also provide free in-home estimates.

Ivan’s Blinds and More is located at 79-485 Hwy. 111 in La Quinta. They are open Monday through Friday from 8am to 5pm and Saturday from 10am to 4pm. You can call them at 760-777-7670 to set up an in-home estimate or visit their website, www.4ivan.com , for more information.

MONCHERIE FOTOGRAPHY We live in a visual world, intensified by social media and internet platforms. As a visual artist, Cherie Johnson is a perfectionist with a highly creative eye. Her full-service photography business, MonCherie Fotography, provides: Superior real estate listing images, twilight photos, virtual tours, 3D floor plans, virtual staging, and property apps/websites Business portraits Commercial marketing images Event photography Cherie’s talented eye captures the unique character, spacial attributes, and architectural details of real estate listings. MonCherie Fotography promotes each property on 4 social media platforms (Facebook, Instagram, LinkedIn and Twitter) to maximize your marketing footprint, receive more buyer interest, and increase your odds of higher priced offers. Customized virtual tours and 3D floor plans allow for potential buyers to sit back and be immersed in the beauty, flow and views of each home via cell phone, iPad, or computer convenient to text, email or post to social media.

Cherie is also a master portrait artist, trained by world-renowned photographers from across the globe. Creating a stress-free atmosphere that pulls out your personality, infusing it directly into the image, is Cherie’s goal.

Genuine and engaging portraits are vital in today’s competitive marketplace and internet-based society.

Edge out your competition, elevate your brand, and entice your clients with stunning images.

MonCherie Fotography is a member of the Professional Photographers of America, the California Desert Association of Realtors, the Palm Springs Regional Association of Realtors, and the Women’s Council of Realtors.

For more information, contact Cherie Johnson at (760) 625-6998 or MonCherieFoto@gmail.com or visit MonCherieFotography.com 22 | GCVCC.ORG

WEST COAST SURVEILLANCE SYSTEMS (WCSS) West Coast Surveillance Systems (WCSS) is locally owned and operated right here in Palm Desert. Our services protect many businesses in our community, such as the Saguaro Hotel, Palm Springs Subaru, Arnold Palmer Restaurant, and many more small and large installations.

WCSS owner Harry Stone has been in the security and surveillance industry for more than 25 Years. Besides being an accredited hands-on owner, Harry is very active in the Coachella Valley community. He is a proud long-time member of the Rotary Club and an avid member of the Choir at The Garden Fellowship Church.

Harry was the First Authorized dealer for ADT in the United States and specializes in the Surveillance Cameras System industry.

WCSS installs 1080P or higher resolution cameras systems with an award winning “Trade-In-Program” bonus! These systems can be purchased or leased, and will be custom installed for your facility & location(s).

Harry Stone at760-641-4085 OR Email: hstone2727@aol.com WCSS, 161 Gran Via, Palm Desert, CA 92260 West Coast Surveillance Systems (WCSS), has been in the security and surveillance industry here in Palm Desert for more than 25 Years. WCSS install’s 1080P or higher resolution cameras systems with an award winning “Trade-In-Program” Bonus! These systems can be purchased or leased, and will be custom installed for your facility & location(s).

DESERT FAMILY COACHING Desert Family Coaching operates on one simple premise: changing your behavior can change your life. Linnea Van Kirk, a licensed Marriage and Family Therapist, has over twelve years of behavioral health experience. She uses direct interventions to assist individuals, couples, parents, children, and teens to identify and eliminate unwanted behaviors that cause life impairment and develop needed skills. These include personal and professional communication issues, parental skill building, children and teen behavioral problems, general anger/stress management, and pre-college counseling. Traditional therapy services are also available.

Linnea has a strong drive to see others improve, and she believes that even small changes can make a huge impact. Not everyone needs a therapist, but it can be difficult to enact change on your own. Coaching can fill this gap by helping you address the everyday issues, strengthening your family connections and giving you the tools you need to reach your goals. We have packages available to meet any level of need.

For more information, please call or visit the website.

760-288-1544 Desertfamilycoaching.com info@desertfamilycoaching.com facebook.com/desertfamilycoaching

FRESAIR Fresair is a brand-new, state-of-the-art and ecofriendly rooftop air conditioning unit for golf carts.

Unlike traditional air conditioning units that demand high power and run on a refrigerant, Fresair runs on regular tap water and is powered by the carts’ existing batteries, drawing minimal power and providing cooling of up to 40+ degrees to the user!

The patented roof-mounted Fresair system works by forcing air through a moist fibrous organic pine filter, which is both anti-bacterial and anti-fungal.

The filter is circulated with water from a remote reservoir, hidden and mounted at waist height for easy filling. Just fill up the water reservoir, turn on the unit, and go! The cooling effect is generated by evaporation and is triple filtered; it feels dry unlike a typical “swamp” cooler or misting system.

The unit itself is very slim at only 3.7” tall, but packs a punch with four adjustable vents and ten fan speeds. It not only looks great but is also a completely green technology, even filtering dust and pollen out of the air as you play.

Imagine extending your playing season to year round, even on the hottest days of the year when the courses are empty and the rounds are cheap. It’s like having the whole course to yourself whilst playing in extreme comfort!

UBER Uber is an international technology company with a local heart. Founded in 2009 and headquartered right in sunny California, the app empowers communities to grow by connecting riders and drivers with the tap of a button.

Uber enables riders to request safe, affordable rides anytime, anywhere. Whether they’re craving sandwiches, visiting home, or heading to a museum outing, riders can reliably get to their destination with Uber. As they provide safe rides, driverpartners gain the flexibility needed to pursue their goals and earn more.

When Uber entered Palm Springs in 2014, it entered with a mission to grow and connect the Greater Coachella Valley. As communities come together through Uber’s accessible transportation, local economies thrive.

Today, Uber facilitates millions of rides every month around the world, helping ensure that everyone can be involved in their city and reach their destinations — whether it’s a physical place or a goal.

Eric Schuckman, the President of Fresair, has recently moved into the local community in order to provide the best possible service to the desert area.

Now based in La Quinta, Eric is working closely with manufacturers, dealers, fleet managers, mobile installers, and Country Club cart barns in order to make the installation and maintenance of Fresair as easy as possible for desert locals.

Fresair can be seen and felt at most of the major dealers in the desert area, so pop in and feel for yourself the amazing cooling effect of Fresair!

To find out more, and for a list of dealers, please visit www.fresair.com or give Eric a call on (949) 350-9361.

Eric Schuckman | President Fresair, LLC M: 949-350-9361 | O: 442-282-1199 | eric@fresair.com | www.fresair.com

Get tips for riding with Uber at uber.com/ride/how-uber-works/ and enjoy up to $15 off your first ride with code UBERGEM1

GREATER COACHELLA VALLEY CHAMBER OF COMMERCE | 23

A MESSAGE FROM YOUR LOCAL ALZHEIMER’S ASSOCIATION Know the 10 Signs, Early Detection Matters It can be hard to know the difference between agerelated changes and the first signs of Alzheimer’s disease. Some people may recognize changes in themselves before anyone else notices. Other times, friends and family will be the first to observe changes in memory, behavior, or abilities.

To help identify problems early, the Alzheimer’s Association has created a list of warning signs for Alzheimer’s and other dementias. Individuals may experience one or more of these in different degrees: • • • • • • • • • •

Memory loss that disrupts daily life Challenges in planning or solving problems Difficulty completing familiar tasks Confusion with time or place Trouble understanding visual images or spatial relationships New problems with words in speaking or writing Misplacing things and losing the ability to retrace steps Decreased or poor judgment Withdrawal from work or social activities Changes in mood or personality.

If you or someone you care about is experiencing any of the 10 warning signs of Alzheimer’s disease, please see a doctor to find the cause. Early diagnosis gives you a chance to seek treatment and plan for your future.

For more information and to learn about local resources and support please call your local Alzheimer’s Association, located in Rancho Mirage, at 760-996-0006, or call the 24-hour Helpline at 800-272-3900.

CGC ACCOUNTANTS & ADVISORS OPENS FOR BUSINESS IN PALM DESERT Debra Clark Dixon, CPA, Matthew Gonda, CPA, CGMA, and Kelli Cox, CPA are pleased to announce the opening of their new firm: CGC Accountants & Advisors in Palm Desert. CGC Accountants & Advisors is a full-service CPA firm that offers tax, accounting, audit and advisory services to businesses, non-profits, fiduciaries and individuals.

The CGC team is very excited about this chance to work together. Debra Clark Dixon is a well-respected CPA who has served Coachella Valley business owners and individuals for over 30 years. She says, “I am thrilled to work with Matthew and Kelli because I feel that our synergy is so good—we share the same commitment to our clients, our skills are very complimentary, and our team approach to serving clients will make us even stronger.”

Matthew and Kelli are desert residents who have shared the dream of becoming entrepreneurs for many years and are not only looking forward to helping clients achieve financial success and peace of mind, but are excited to implement their own ideas in their new firm, including modern technology, expanded services for business owners, and responsive communication.

For more information contact CGC Accountants & Advisors at 760-345-2570, go to their website at cgcbiz.com, or email info@cgcbiz.com.

ALL UNDER ONE DESERT SKY ANTHROPOLOGIE • BETWEEN THE SHEETS • BROOKS BROTHERS EILEEN FISHER • JOHNNY WAS • KATE SPADE • LORNA JANE LOUIS VUITTON • MASTRO’S STEAKHOUSE • SAKS FIFTH AVENUE • TESLA TIFFANY & CO. • TOMMY BAHAMA’S RESTAURANT & BAR • TRINA TURK TUMI • WILLIAMS-SONOMA • WILMA & FRIEDA’S CAFE

CELEBRATING 20 YEARS! EXPERIENCE A BEAUTIFUL DESERT OASIS FEATURING MORE THAN 50 UPSCALE RETAILERS AND RESTAURANTS.

THEGARDENSONELPASEO.COM • 760-862-1990 CONVENIENTLY LOCATED ON EL PASEO IN PALM DESERT DOG-FRIENDLY CENTER

24 | GCVCC.ORG

/THEGARDENSONELPASEOANDELPASEOVILLAGE

While October brings falling leaves, rain and even snow in some areas; La Quinta continues its run of sunny skies, cooler (yet, still warm) temps and complete and utter paradise. Living in a place that most dream of visiting and enjoying, we get the unique opportunity to continue to soak up the beautiful weather. So, here is the October What’s of La Quinta to help you along the way.

What to do? Pick-up games!

Cooler weather gets you out the front door and into the sun. To some, what activities to participate in may have a big question mark. Grabbing some friends for a pick-up game is a sure way to get exercise and create lasting memories. Whether it’s soccer, football, baseball, tennis or any other sport, La Quinta is packed full of parks to cover your needs. If equipment is a concern, Highway 111 is covered in stores, such as Big 5, Target, Walmart, and many more to get you what you need.

No matter what the sport of choice, get out, get friendly and get active.

We help your business

THE WHATS OF LQ

grow INTEGRATED MARKETING STRATEGIES DESERTSUNMEDIAGROUP.COM

What you need? Windbreaker One of the best parts about La Quinta nights is rounding up around a nice fire pit on a “chilly” desert night. But what to do when walking around, shopping or hopping to your favorite watering hole? An easy fix is a windbreaker. This style of jacket has held the test of time and will block out that gusty wind from chilling you out a bit too much. With so many options to shop in La Quinta, you’re bound to find the perfect windbreaker for your fashion needs.

What to see? Lake Cahuilla

• Increases energy • Boosts your immune defenses • Boosts athletic performance & recovery • Quenches dehydration • Speeds up surgical recovery time

Medical Treatment for: burnout, chronic fatigue, chronic stress, memory loss, frequent injury,

dull skin, long term use of acid blockers,

migraines, viral & recurrent infections, celiac,

leaky gut syndrome, fibromyalgia...and more.

Head south in La Quinta and you will eventually run into one of our most visually stunning sites to date. Lake Cahuilla not only is a scenic masterpiece, it also offers many outdoor activities to fit all needs. With everything from fishing, hiking, picnicking, swimming pools, horseback riding and even free Wi-Fi, they have you covered. There’s no need to drive hours to the ocean to get a good beach run in. Additionally, with over 50 campsites, you’re sure to make some memories to last a lifetime. Did we mention this oasis is also pet friendly? It’s time to explore!

GREATER COACHELLA VALLEY CHAMBER OF COMMERCE | 25

MITIGATING FRAUD Submitted by: Robert Hendrix, CPA, MBA, Audit Manager, Osborne Rincon CPAs

Is fraud occurring in your company or organization? Unfortunately, most companies don’t find out until a major event has occurred. Let me say it this way: fraud WILL occur in your company if you don’t take measures to mitigate it. I wish I could say that this statement is hyperbolic, but the fraud numbers don’t lie.

The Association of Certified Fraud Examiners report that US businesses will lose an average of 5% of their gross revenues from fraud, of which the median loss is $180k in small companies (businessfraudprevention.org).

It comes as no surprise that small businesses are most vulnerable to fraud since they have small accounting departments and often rely on a single person for all financial functions of their businesses.

Those with proper culture and the correct financial policies and procedures will find ways to mitigate fraud in their organizations. Consider the following guidelines: •

•

Corporate Culture – Management modeling a culture of integrity and transparency will set the tone of the company. Employees need to see that unethical behavior has consequences and is not tolerated in the organization and that employees who do things the right way are rewarded. This does not occur unless everyone knows what behavior is right and wrong. It may seem silly to have to define this, but having a code of conduct for your organization is an excellent way to ensure that there are no gray areas when it comes to behavior.

Internal Controls – In creating internal controls, small business owners establish procedures their employees must follow. Business owners inform their employees of these procedures and require that the employees follow them as they perform their day-to-day work duties.

These established protocols help bring order and cohesiveness to the company and create separation of duties so that one person cannot commit fraud without it being noticed by another employee.

•

Accountability – The best companies make sure that their employees have the tools and freedom to do their jobs, but also know that someone is reviewing their work. Accountability matters because it ensures knows who will be held responsible if something goes awry.

Employees need to understand what you expect of them and that you’re holding yourself to the same high standards.

•

Third Party Review – having your independent CPA firm review your organization by doing a risk assessment of your company can tighten your controls and make you aware of potential issues.

Contact: For more information call Osborne Rincon CPAs at 760-777-9805 or www.OsborneRincon.com 26 | GCVCC.ORG

THE HIDDEN RISKS OF HIRING CAREGIVERS ON YOUR OWN

Submitted by: Steve Bona, Vitalitas Home Care Referral Agency

Often, when least expected, consumers may need to find a non-medical, inhome care solution for themselves or a loved one who requires assistance with self-care. It is not uncommon for consumers to try and hire Independent Caregivers on their own in order to save money or avoid paying minimum wage and overtime. Unfortunately, this path has many hidden risks, and thus, consumers should be wary.

•

•

•

Background Checks & Qualifications Verification – Most consumers are not versed in the legal requirements related to checking a caregiver’s criminal history or verifying credentials and prior work history. Failure to heed these requirements can expose consumers to legal liabilities and financial damages. On the other hand, failure to properly screen a Caregiver can place the client in tremendous jeopardy, including susceptibility to theft, financial or physical abuse, neglect, or inadequate care.

Employer Responsibilities – Under California’s Domestic Workers Bill of Rights, if you hire a caregiver directly, you still have certain responsibilities, which include paying minimum wage and overtime rates to the worker. You must also adhere to both state and federal record keeping and tax filing requirements. Furthermore, failure to maintain adequate records of time worked and wages paid could result in substantial liabilities if the worker files a wage claim at some point in the future.

Live-In Care – With increasing frequency, consumers are opting for live-in home care provided by a single caregiver. While this solution ensures greater continuity of care, in California it does not absolve the consumers of their employer responsibilities noted above. In addition, failure to adequately document the terms and conditions of the working relationship can expose the client to the responsibilities and liabilities of a landlordtenant relationship, which could make termination of employment difficult and require the client to follow California’s complicated, multi-step eviction process.

Fortunately, there’s an affordable alternative for consumers who want to avoid these risks. By utilizing the services of a home care referral agency that operates in accordance with California and Federal regulations, consumers can better protect themselves and their loved ones. A reputable referral agency will have conducted comprehensive background screening, verified credentials and prior employment, as well as ensured that the client’s needs and referred caregiver’s qualifications are aligned. Finally, reputable referral agencies incorporate best practices that protect both the client’s and the professional caregiver’s interests, while allowing both parties the freedom to create an optimal home care solution together.

By Steve Bona, President Vitalitas Home Care Referral Agency Steve Bona joined the Coachella Valley Aging Community Team’s Board of Directors earlier this year and serves on the Home Care Committee of the California Coalition of Domestic Referral Agencies. He is President of Vitalitas Home Care Referral Agency in Palm Springs. For more information, visit VitalitasHCA.com

WHY IS MEDICARE SO COMPLICATED? Submitted by: Randy Alan Foulds, Foulds & Feldmann Insurance Agency

At age 65, during your Initial Enrollment Period (3 months before your 65th birthday month, your birthday month, and 3 months after your 65th birthday month), you qualify for Medicare Part A enrollment. This covers hospitalization and has a deductible of $1,316. It also has a hefty copay if you are hospitalized for more than 60 days.

You also qualify for Medicare Part B. It has a monthly premium of $134.

It is up to you to ensure you get enrolled in Part B. For many, it happens automatically, but don’t count on it. Call Social Security or visit the local office in person to ensure you get part B if you want it.

If you have other coverage from a retiree plan or your current job, speak to the benefits administrator at your employer and get a certificate of coverage in writing, which allows you to delay Part B without a late enrollment penalty. Or, if the employer coverage is costing you more than Medicare would charge, you can drop your group coverage and take your Medicare Part A and B as your primary insurance. Compare the costs before you do anything though, especially prescription drug costs.

Once you have proof of enrollment in traditional Medicare (Medicare Parts A and B), you can then enroll in a Medicare supplement and a prescription drug plan (Part D), or a Medicare Advantage plan, with or without drug coverage. Medicare supplements are standardized plans from private insurers that cover some or all of the deductibles, co-pays and co-insurance and are secondary to your traditional Medicare. Medicare Advantage plans are private insurance plans that replace traditional Medicare. In an Advantage plan, you assign your Medicare benefits to a private insurer, and they provide your healthcare with less out of pocket costs. Coinciding with your Medicare effective date, you are allowed to choose any level of coverage you want without medical underwriting. In other words, you cannot be declined during this enrollment window.

Once you are enrolled, you can change your coverage at two different times during the year without answering health history questions. Open enrollment each fall allows you to enroll, change, or drop an Advantage plan or Part D plan, and the 30 day birthday rule each year allows you to change your Medicare supplement to a similar plan or lesser plan.

There are many special circumstances where you can make other changes called Special Enrollment Periods. Moving, leaving your job, being admitted to a long-term care facility, or enrolling in MediCal are just some of these SEP’s.

Randy Alan Foulds is an independent health insurance agent, with Turning65 and Foulds & Feldmann Insurance Agency in La Quinta, and can be reached at 760-346-6565.

• • • • • •

Kathryn Carlson DVM

Allison Bradshaw DVM

4th Annual CAT-tober Event Oct., Nov. & Dec. Be a part G our cat lovers extravaganza and MINof PCOfor Uenter raffles to win exciting prizes & services!

S T EVEN !

Don’t miss our highly anticipated Cat-urday Night Live Sat., Oct. 21 - 5-8pm

HOSPITAL HOURS M-F: 8am-8pm Sat: 8am-5pm

Full-Service, Small Animal Veterinary Hospital Comprehensive Medical, Surgical & Dental Care Preventative Care • Nutrition Consultants Animal Rehabilitation with Underwater Treadmill Behavioral Consultations • Boarding • Grooming Regenerative Medicine • Exotic Pets Welcome

Stan Wallace DVM

David Jeffrey BSc, BVMS

Barks & Brews Sat., Oct. 21 - 3-6pm You and your pet are invited to join us at Trilogy at La Quinta for this fun event & pet costume contest!

VillageParkAnimalHospital.com

760-564-3833 51-230 Eisenhower Drive • La Quinta | 27 GREATER COACHELLA VALLEY CHAMBER OF COMMERCE

HOW TO MARKET YOUR BRAND Submitted by: Natalie Angrisani, Marketing Executive with The Legacy Group

There’s always a lot of talk about branding, but do most of us really understand the importance of having a distinct brand or how to use it to reach more people and market our products or services?

There are a lot of misconceptions around branding. Your brand is not simply your logo or your company name, unless of course you are Microsoft or Google.

For people to follow you or buy from you, your brand needs to be crystal clear, attractive, exciting, and powerful. In fact, your brand needs to be powerful enough to rouse your prospects into action, and at the same time it needs to actively express who you are, what you’re about, and what makes you stand out from the crowd.

Once you’re sure of your brand, you must develop a tangible and easy way of talking to people about what you do. It makes it so much simpler to do your marketing when you have the information or product you are presenting clear in your mind.

Here are five useful tips to help you find your brand: 1. Your brand is the core of what you do. What feelings or emotions does your business inspire in you and in your customers? Did you know that people’s decision to buy is based on emotions, not facts?

2. Think about how you present yourself, not just on your website, but when people see you, talk to you on the phone, or read your emails. Is your marketing consistently saying what you want it to? Are people getting confusing messages from you, or is it clear from the start what you do?

3. Think like your potential customer: try to get inside their head and see your products or services from their point of view. How do they experience what you do, and how does it make them feel?

4. What is it that you do that makes you stand out from the crowd? If you don’t think you do, then you need to think of a way you can, because your brand should somehow be different from your competition. It’s not enough to just be the same as others but better.

5. What are your best abilities and your greatest strengths?

Choose an unbiased person who knows you well to help you decide what your top attributes are; your brand should be based around your unique strengths and abilities.

IT STARTS WITH YOU diabetes.org/stepoutcoachellavalley SATURDAY, NOVEMBER 4 2017 Civic Center Park, Palm Desert 8am Registration and Wellness Expo | 9:30am Walk Begins

THANK YOU LOCAL SPONSORS

Ultimately, creating a strong, memorable, compelling, and meaningful brand is essential for successful marketing. All it takes is a bit of thought and may be a bit of help from your contact Natalie via email at nzangrisani@tlgpartnerships.com or phone: 760-501-8350 28 | GCVCC.ORG

For more information, please contact Molly Soliman at msoliman@diabetes.org ; 619-234-8987 ex 7435

IS YOUR WEB SITE MAKING YOU MONEY OR LEADS? Submitted by: Annette Said, Leap Online Marketing

Your website is the first thing a potential customer sees when researching your business and you have literally only minutes to make a first impression that decides whether or not they take the next step with you, The basic fundamental practice, is the information the customer is looking for must be quick to locate and easy to download and mobile friendly.

Website performance must be optimal in order for customers to consider doing business with you. In fact, 40% of people will abandon a website if it takes 3 seconds or more to load! (source – Kissmetrics). For an ecommerce site that sells 100k/day, a 1 second delay could potentially cost you 2.5 million a year.

Answer the following questions below to see if your web site is performing up to standard: Web site load times – How quickly does your web site load?

Responsive Websites – does your web site fit any screen, i.e., mobile devices and desktop.

Search Engine Optimization – Are you ranking on the first or second page on organic searches?

Pay Per Click Advertising & Remarketing – Do you have an online ad strategy to capture more customers outside of your current social media or customer base?

Social Media Management - Are you keeping up with social media such as Facebook Instagram, LinkedIn and Yelp (are you responding to reviews?).

High quality content – Do you have interesting content for your industry i.e., like blog posts and articles posted on your website not only helps your website rankings but attracts high quality leads.

Your website is the critical component to the ongoing success of any business and represents your business. As new competitors come online, it is imperative that your website, loads quickly, provides relevant content, and ranks high in organic searches that dominate your geographic location.

Choose a digital agency that has proven results and provides transparent results. Developing an online strategy is a collaborative effort that requires your input. This is a perfect time to get your web site strategy in place for the upcoming season. The longer you wait the more ground you will have to make up down the road, so start today!

Annette Said, Leap Online Marketing 74-947 Highway 111, Ste 200 Indian Wells, CA 92211 (760) 341-1451

GREATER COACHELLA VALLEY CHAMBER OF COMMERCE | 29

CAN YOU AFFORD TO SEND YOUR KIDS TO COLLEGE YET? THE TOP 5 PATIO TRENDS

Submitted by: Pat Wood, Encore Consign + Design Studio

Encore Consign + Design is a high-end furniture consignment store located at Dune Palms Road and Highway 111 in La Quinta. Visit EncoreLQ.com for more information.

As the temperatures – finally! – fall across the Valley, there’s no better time to build the patio of your dreams. And you don’t have to shop at that big box store to make sure you’re caught up with the latest trends. At Encore Consign & Design, our selection is always changing, but stop in to see how we can help you create a patio that’s comfortable, inviting – and up-to-date in the most important ways.

• Bring the indoors outdoors!

Comfort doesn’t have to be limited to the living room. The days of hard-edged wire patio furniture is long past.

• Consider fun prints.

2017 is the time to be bold with your pattern choices! Try a classic striped cushion or a cheery floral pillow to punch up your look.

• Experiment with vintage-inspired pieces.

Everything old is new again, and nowhere is that more true than at Encore! We have a wide selection of almost-new pieces that have the classic silhouettes of a treasured family heirloom.

• Mix materials.

Wicker and metal and stone, oh my! Daring to mix up your materials palette will give your patio texture and an eclectic touch.

• Choose accessories and outdoor lighting.

Creating an inviting patio doesn’t end with your furniture selection. Add personal touches like faux floral arrangements, outdoor lighting or other pieces to make your patio stand out from the rest.

Not sure where to begin? Stop by our La Quinta showroom or give us a call today! Our interior design team can’t wait to help you get started.

Many parents have saved for college in different ways. The YET in the title is very important.

Where you have chosen to put money away to pay for your children’s college education will determine whether you have enough money saved. Any money that has been put into a program sponsored by the IRS tax code generally grows tax free, and when used for Adjusted Qualified Educational Expenses (AQEE) comes out of the financial vehicle tax free. Sounds great, right? But consider this: one of these government plans is called a 529. It is true that it grows tax free and comes out tax free, but that is where the benefits end.

A 529 in the state of California must be in mutual funds. In 2001-2002 the mutual fund market went down almost 50%! Then again in 2007-2008, it went down another 47%! I ask people the following question every time they try to explain to me why they have money in a 529: WHAT GOOD IS A FINANCIAL VEHICLE THAT POTENTIALLY GROWS TAX FREE IF YOU CAN LOSE YOUR PRINCIPAL? The other issue is that if the money actually goes toward AQEE, it comes out tax free. However, not all college expenses are AQEE. If the money is used for non-AQEE, then tax must be paid and a 10% federal penalty is applied.

Another financial vehicle that is used to fund college is called an UGMA (Uniform Gift to Minor’s Act) or an UTMA (Uniform Transfer to Minor’s Act).

These programs work basically the same way with one major difference. When the student becomes age 18, the parent loses total control of the asset. What’s more, taxes and penalties must be paid on the money used. Money in these accounts belong to the student and will decrease the amount of financial aid that might be awarded.

The reason I asked whether you can afford to send your kids to college yet is many of my clients thought they would have enough money to pay for college, only to have just a small portion saved due to the reasons addressed above.

Saving for college is a very stressful and difficult thing to accomplish. If you have a financial planner or CPA who has not talked to you about your college funding plans, most likely they have not been trained in the college funding process. With the best of intentions, they are hindering your ability to pay for college and fund your retirement. When it comes to college funding, your funds should be GUARANTEED, LIQUID, AND TAX EFFICIENT! There are smarter ways to pay for college. I’ve been guiding parents in this process for years. What if I told you there are financial vehicles that offer guarantees, liquidity, and tax efficiency and will enable you to reach your retirement goals much more quickly? Would it be worth finding out about?

30 | GCVCC.ORG

For the past 15 years, Educational Funding Solutions has been on a crusade speaking with church groups, organizations, and the general public, helping them understand the entire college funding system and showing them ways to increase their chances of receiving financial aid for their students. For more information, contact Dennis Stewart owner of Educational Funding Solutions, at 818-597-1532; or by email: dennis@educationalfundingsolutions.com Or visit: www.educationalfundingsolutions.com.

LOCAL CREATES NEW EXPERIENCES WITH UBER Johnny Garcia knows La Quinta better than most. Over the course of 35 years, he has grown up in the city, worked in the city and driven through its familiar streets countless times.

locally

sourced.

What keeps Garcia around is likely the fact that familiarity does not hinder his discovery of new ways to experience Coachella Valley. For nearly two months and counting, Uber has been his huckleberry for adventures. Driving for Uber brings new experiences directly to him.

locally

enjoyed.

Garcia has already met countless people from all around, each with a unique purpose that Uber can fulfill. His frequent riders include tourists in Palm Springs, residents headed to work and other locals trying to beat the heat. “It’s obviously a great idea to bring Uber out here,” Garcia said. “There’s people that can’t get around and they’re using the service.”

For Garcia, driving is something he naturally loves, largely due to his favorite part of driving for Uber: the human interaction. Garcia said he is amazed by the ability to connect with complete strangers within two or three minutes, all within the comfort of his vehicle. Garcia is one of many hardworking driver-partners who use Uber to make a living out of their passions. The flexibility of driving enables him to continue his primary role as a custom audio video home theater installer, while earning enough to make a sustainable living.

It’s clear that outside work feeds into his success at Uber, as well. With 25 years of customer service under his belt, Garcia does all he can to make his riders happy.

It’s no wonder why riders love taking an Uber with Johnny Garcia behind the wheel, always shooting to exceed his impressive rating of over 4.9 stars.

49-499 EISENHOWER DRIVE, LA QUINTA | 760.564.7600 | OPENTABLE.COM

OUR STRENGTH IS IN OUR NUMBERS

WE’RE ALL ABOUT OUR CLIENTS

Forging trusted partnerships, providing exceptional services and exceeding expectations for over 60 years 79 -245 Corporate Ctr. Dr., #101 La Quinta, CA 92253 www.OsborneRincon.com

PARTNERS Lee Osborne, CPA, CFE - Bruce Legawiec, CPA - Pedro Rincon CPA, CVA

760.777.9805 GREATER COACHELLA VALLEY CHAMBER OF COMMERCE | 31

CATHEDRAL CITY WELCOMES FIRST JEWISH BURIAL GROUND There’s a brand new property section at Forest Lawn-Cathedral City designed to meet the needs of our valley’s Jewish community: Mount Zion Gardens, which features the latest artistic gem in a long history of Forest Lawn’s masterpieces.

With dedicated Jewish cemetery property becoming scarce in the area, Forest Lawn has been working with the local community for the past few years to discuss the creation of ground memorial property that would meet the standards for Jewish burial.

The ground property is necessary, of course, because one of the basic tenets in Jewish burial is adherence to what the Torah states in Genesis 3:19: “ With the sweat of your face you shall eat bread, until you return to the ground, for you were taken there from, for dust you are, and to dust you will return.” In traditional Jewish burial, the casket must touch the earth, something not easily achieved with lawn crypts. Yet, these lawn crypts are a virtual necessity with the sandy soil found in the Coachella. Clearly, a creative solution was needed.

After several discussions with local rabbis, the concept for Mount Zion Gardens was born. “We created the lawn crypts with three large sections cut out of the bottom of the crypt so that the casket could rest on the earth,” explained Vice President of Cathedral City, Larry Davis. “Upon interment, earth is also placed between each lawn crypt, and 5 inches of soil is added to the top. This meets the Jewish customs for ground burial.”

Visitors to the Mount Zion Gardens, Cathedral City’s first Jewish burial ground, will be greeted by a stunning piece of art: a mosaic rendering of Alex Levin’s painting “On the Way to the Kotel,” which depicts the famous Western Wall in Old Jerusalem, one of the holiest places in the Jewish faith.

Comprised of over 400,000 pieces of Venetian glass, the 13’ x 18’ mosaic was carefully crafted in Italy by expert artisans who are regarded as some of the best in the world.

Without a doubt, Mount Zion Gardens in Cathedral City, and its stunning mosaic, are the latest example of Forest Lawn’s commitment to honoring the faiths and traditions of the communities we serve.

A formal dedication ceremony will take place on October 22 at 10 am.

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Seniors, simply by speaking to their Echo device, can, for example, remind caregivers to pick up a prescription or make a doctor’s appointment. This is a clear and definite advantage for those who are memory impaired and may forget to inform their caregivers of this very important information. There is virtually no learning curve for users and the technology is seamlessly integrated into the home care routine.

HOME HEALTH CARE AND TECHNOLOGY: A PERFECT MATCH

Submitted by: Susan Dost is the Founder and CEO/President of Sheridan Care

As we see increasingly more seniors aging with the assistance of skilled home health care, advances in technology are playing a key roll in providing a safer home environment. Sheridan Care, in its commitment to the highest level of care, recently began a pilot program utilizing the most up-to-date and user-friendly technological advancements.

“We are partnering with Aiva, which uses voice assistance, to create a new program with Amazon’s Alexa program to communicate with our clients and caregivers with a simple voice command,” notes Susan Dost, CEO/ President of Sheridan Care. “Aiva has technology embedded into the handsfree Amazon Echo device, and we are providing this to our clients to use and see if they like it.”

Aiva uses voice assistance to keep caregivers connected with their clients through a smart phone, managing the caregiving process from end to end, resulting in quicker responses and more comprehensive care when needed.

Since many seniors do not have round the clock home care, this service adds a level of support when the caregiver is not physically in the home.

Loved ones not living nearby appreciate the additional security today’s technology provides.

The peace of mind in knowing there is around-the-clock monitoring in the home that responds to a mere voice command is invaluable. It has the potential to keep seniors up-to-date with new technology at a manageable pace they can understand, easily use, and – most importantly – rely on.

Susan Dost is the Founder and CEO/President of Sheridan Care, and is a professional leader in meeting the key needs and issues concerning mature adults. For more information, contact Susan at susan@sheridancare.com.

GREATER COACHELLA VALLEY CHAMBER OF COMMERCE | 33

SOLO TRAVEL: TIPS FOR TRAVELING ALONE

Caring for someone with Alzheimer’s isn’t easy.

Traveling by yourself can be both self-indulgent and liberating.

Of course, going it alone does have challenges. There will be times when you will miss not being able to share the highs and lows of travel with a friendly face.

Participating in our local programs and services is.

Submitted by: Charles Greenberg, owner of Your Travel Agency

But for me, solo travel is an invaluable experience, and there are ways to make the experience easier and safer. All travelers (especially women) should book and check in using a first initial and surname only without Miss, Ms or Mrs. If you are asked your room number at breakfast, give your name instead.

If your room doesn’t feel safe when you check in, ask for another. If someone waiting for the same elevator makes you feel uneasy, take the next one.

If you’re planning on getting a taxi, ask how much it will cost before you get in. It’s best to not carry all your cash and cards with you. Keep a reserve in the hotel. This will provide a back-up should you need it. Scan copies of important travel documents and email them to yourself. Ask hotel staff of areas you should avoid before you explore. If you crave human interaction, join a walking tour, chat with a friendly barman, or Skype with someone back home. Don’t be put off by a “Sold Out” sign on a show. Single seats can appear. Ask and you may be pleasantly surprised.

If dining out solo makes you uncomfortable, you can:bring a book, write postcards, capture your travels in your journal, edit photos in your phone, or update social media. A counter or bar seat can be a good option. If you prefer a table, don’t get stuck in the corner because you’re solo. Ask for the table you like. If they refuse, you can always move to somewhere you will feel more welcomed.

Even veteran travelers find that group tours can grant access to regions that may be hard to visit independently. Tours are tailored for different travel styles and your travel agent will ensure you join a tour meeting your expectations. Some countries are easier for solo travelers like the UK, USA, and Canada.

However, solo travel can be daunting in places like Russia and in parts of Africa. Also, when touring overland across several borders, it can be safer to travel with a tour company. In some countries, solo female travel is not advised, due to cultural considerations, so a tour group in these places is an ideal solution. Finally, listen to your intuition, follow your travel dreams, and remember a solo trip is one of the best gifts you can ever give yourself. And you deserve it.

Charles Greenberg, owner of Your Travel Agency T: (760) 772 5888 E: greenbergcharlie@gmail.com 34 | GCVCC.ORG

If you care for someone with Alzheimer’s disease or dementia, you are not alone. We’re here whenever you need us, providing local support groups, educational programs and care consultations in the Coachella Valley.

All local programs and services are free and include: Caregiver Support Groups and Social Engagement Classes for Early Stage Educational Programs such as Know the 10 Signs, Living with Alzheimer’s - For Caregivers, and Effective Communications Strategies Care Consultations

Coachella Valley Regional Office 69730 Hwy 111 Ste 100, Rancho Mirage 760.996.0006 | alz.org/socal

For a complete list of programs and services visit alz.org/socal or contact Christian Maciel at 760.996.0006 or cmaciel@alz.org

GREATER COACHELLA VALLEY CHAMBER OF COMMERCE | 35

shopping | dining

boutique-style shopping t r i na t u r k l i l ly p u l i t z e r r a l p h l au r e n splendid peter millar t o m m y ba h a m a kendra scott s e a f o l ly

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4 9 4 9 9 E I S E N H O W E R D R . L A Q U I N TA , C A 9 2 2 5 3 Image courtesy of Lilly Pulitzer

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