Food Truck Rebranding

For a food brand called Nice Ice, I was tasked with creating a complete rebrand of the brand’s logo as well as food truck in order to better fit their product. Initially my design was to be focused on the word “ice” but I decided to generate a bit of a mascot instead to tie in closer with ice cream, hence the penguin and the ice cream.

I would also practice in making mockups for various stationery items you’d see in a food truck such as napkins, ice cream bowls, and cups as well.

Above to the right are my sketches for both the logo itself as well as thumbnail designs for how the food truck should look in terms of both placement as well as color too. Overall I stuck close to the usage of cool colors for obvious reasons and ended up choosing a nice mix of white to go along with it.