Kaiser Vickman, Spring 22

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KAISER VICKMAN kaiservickman.com 952.388.8772 work@kaiservickman.com

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MAVEN Rebranding Campaign A barbershop in New Orleans was struggling with hair-care product sales. Because of this, the owner thought about discontinuing products altogether. I was tasked with re-branding the products, creating a multiplatform campaign, and increasing sales. I created a new name, logo, tone, and overall look to focus on the desired demographic.

Self-care is a saturated industry, making it very important to create eye-catching designs. From visual research, simplicity is optimal when branding self-care items.

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BRAND IDENTITY Frank Ocean Tour Campaign I was tasked to build a brand identity campaign for a creative individual’s event. I opted to create a tour event campaign for R&B artist Frank Ocean. The campaign included an album name and a design to accompany it. In addition, I created designs for other mediums such as tickets and posters. This was all done to create a cohesive yet visually interesting campaign.

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SUB ZERO Food Truck Branding Sub Zero treats is an ice cream truck business run by a brother and sister. I was tasked with creating cohesive design elements for a food truck branding.

This project required a new logo, original brand elements, and an exterior design for their food truck. This project came to fruition through hours of ideation and illustrator work. The end goal of the branding was to create a point of attraction for those passing by.

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TREATS TREATS

TREATS TREATS

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SUB ZERO Designer Redo - Logo Sub Zero decided they wanted to go in a new direction with the logo and branding; after reviewing the previous submission. The owners wanted the logo to be more ‘American’ and have strong illustrations. The process for the new logo entailed 90 thumbnails, 50 composites, and 2 final logos.

This was a large project with a quick turnaround date. I learned many things from this project, especially the importance of time management and organization.

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SPACEMAN Commerative Event Design I was asked to create branding for an event of my choosing.

This event could have been in existence or completely original. I decided to create my own music festival event called ‘Spaceman’. This event would be electronic based and included a very specific target audience. I encapsulated the tone of the event through color, illustration and typography.

Throughout the process I created a logo, and package designs for items that would be commonly seen at related events. The goal was to create excitement and interest.

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SAUCE FACTORY Package Label Rebrand Creating designs for packaging can be a challenging task. Many fanstastic labels make marketing sauce brands very competitive. When developing a package design for “sauce factory”, I wanted to create something bold and eye catching. A label that would set the brand apart from countless competitors on the shelf. To reach this goal, I used bold, uncommon colors and unique branding. This project showed me the importance of creating designs that are cohesive but not identical.

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OLIVER CABELL Typographic Advertisement Creating advertisements that are completely illustrated with hand crafted typography can be very challenging. What makes typography difficult, is creating something that adds to your design and doesn’t take away. Bad design can instantly be noticed when the typography does not accompany a layout/ design well. I never understood the impact illustrative ads can have until completion of this project.

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Architectural Digest Website Redesign The goal of this project was to redesign mutiple pages from a news/blog website of our choice. This exemplified the importance of ideation creating organized wireframes.

In addition to creating a design that was unique and also on brand, we also were required to prototype. Everything was for this site was created through adobe xd. Creating a strong site lies within the micro details.

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VALLEY METRO Expansion Project Valley Metro is a transit system local to Arizona. Valley Metro has an extensive bus system and a light rail in the early stages of expansion. As a designer I was asked to create a new campaign for valley metro and a vision for expasion. The end pitch included a fully designed site, map, petition, and reasoning as to why the expansion is necessary.

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TURON BANK Pitch Deck Turon Bank was a fictional client we worked with for a better part of our design studio class. I created a stationary set, out of house advertisements, and a fully designed pitch dick. Presenting is one of my strong suits, which made creating a pitch deck very inspiring for potential career ideas. This pitch deck gave a company overview, insight, and knowledge as to Turon offers offer.

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ARISE The Grand Collective Album Art The Grand Collective is a band local to Grand Canyon University. Two of the band leads asked design students to create three different album covers for their upcoming project, named Arise. Each design was to be different, one typographic, another illustrative, and the final photographic. The goal was to create a cover that was uplifting and delivered a strong message.

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A NEW CLASSIC Dickies Clothing Rebranding Dickies clothing has been a well-known brand in the blue-collar/labor industry for quite some time. Despite this, their largest demographic is moving towards young-adults and teens. Dickies is slowly transitioning into street wear/fashion. I recognized that Dickies shoul rebrand and take note of the new demographic. To reach the new audience I created a campaign that completely changed the overall feel, and look. This campaign included cohesive advertisments across various mediums.

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KAISER VICKMAN kaiservickman.com 952.388.8772 work@kaiservickman.com

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